There’s no denying it – local SEO is one of the most powerful variants of SEO out there, as per Entrepreneur. There are several reasons for this. The first, is that local SEO is easier to compete in. If you’re a mechanic doubling as an online retailer for second-hand car parts, and you’d try to compete online in general for car parts, you’d get absolutely slaughtered by larger second hand retailers who’ve been in the online business for much longer, have their own ruthless strategies and a much larger existing customer base.
However, not everyone wants to shop from that one store. They may want a local store like yours that will offer lower rates and much lower freighting and delivery costs. So they’ll look for businesses in their area, instead, and that’s where you need to pump your SEO resources to come out on top.
Furthermore, through Google’s recent changes as per Search Engine Land, most searches for businesses automatically look for local businesses before expanding the search nationally and globally. Possum, and the older Pigeon, work together in order to improve the rankings of quality businesses within a searcher’s exact radius and location, unless they specify otherwise. That means people searching for good restaurants will not find the best ones in the city, but the best ones in the neighborhood first, city second.
This is to help small businesses in what some see as an ever-increasingly pro-big business search engine market, where big money buys bigger rankings.
Google is trying to show that this isn’t true, by letting smaller companies compete for all the local searches before any larger chains or corporations show up to take the rest of the pie.
Getting a Local SEO Company for Local SEO
Now that you see that local SEO is king, you’ll also see that in order to rank highly locally, you need to produce content that is high-quality and relevant to your location. That’s why an affordable SEO company in Agoura Hills and Thousand Oaks like SeoTuners makes more sense for businesses based there, than a bigger company located elsewhere.