What is RankBrain, and Why Does It Matter?
The undisputed giant of the search engine industry, Google, always has a few new tricks up its sleeve. Recently, it unveiled RankBrain, a new type of artificial intelligence that was designed to keep an eye on search results and make any required changes in order to assist their main search engine algorithm. While that sounds amazing on paper, what does this all mean for your company website’s SEO rankings? In this article, we will dive into the implications that RankBrain brings to the table.
What RankBrain Can Do
Basically, RankBrain is a part of the Hummingbird algorithm. It can do a better job of analyzing a user’s search query and then figure out what exactly the user was looking for, according to The Next Web. For example, if one were to search using the sentence “What are the exact steps I need to take in order to make my SEO the best it can be?”, Google’s core search algorithm may have a hard time breaking that sentence down to its core components. Meanwhile, RankBrain will be able to deduce that you are trying to look for results that correlate to the much more succinct query “SEO best practices.”
How to Make Content Relevant and Meaningful
According to the Search Engine Journal, all you have to do is look at things the way RankBrain does. By that, we mean looking at the search queries you want to rank for, and analyzing what exactly your audiences are trying to gain based on that. For instance, if you were hoping to rank for the keywords “quality writing,” then you may be inclined to focus only on churning out content that revolves entirely around that phrase.
However, if you want to take advantage of RankBrain’s algorithm, then you will want to go even further than that. You can start discussing different areas that are relevant to quality writing. You could add in something about the elements that make for a great piece of writing, or the effects of a well-written piece of content. The best way to do this is to do a Google search for the keyword you want to rank for, and then checking the related search terms at the bottom of the page. You can then subtly weave in those other search words so that you can make your article an even better read for your viewers. The more useful information you can provide your viewers, the better for your rankings.
If you need some help pulling it off, you may want to invest in seo services in Los Angeles. Whether you are a small startup or a well-established company, you will want to make sure that your site is optimized for RankBrain. Besides that, you need to find out how to appease other aspects of Google’s algorithms too, such as Hummingbird, according to an article on LinkedIn. So make all of your digital marketing efforts count. Fix up your site’s SEO today and see the results for yourself.