The world of SEO can be bewildering for people who don’t speak the language. It’s not just about keywords but is instead a complex number of search algorithms that affect a site search engine ranks and results. It’s not just rollouts or major changes to these algorithms that have wide-ranging effects. These algorithms can be tweaked as much as 600 times over the course of the year.
That’s 600 times each.
The last major change in Google’s algorithms for 2018 was the broad core algorithm update on August 1, and per Google’s Danny Sullivan they tell everyone how to improve their search engine rankings by improving site speed, security, and other factors. He specifically mentioned having great content and that some pages performing less well didn’t have anything wrong with them, it’s just that other pages were being recognized for their better content.
Can You Stay on Top?
Rolling with all of these changes can be exhausting if you are in the DIY SEO arena. However, as you consider searching for affordable SEO packages and passing on the responsibility to a professional, you need to consider three primary factors.
- If an “expert” promises to put you at the number one spot of the first page in a matter of weeks, get up and leave. Anyone who promises something that sounds like a dream is generally selling you something just as substantial.
- Analytics are vital to understanding how your site is performing with its current SEO. If they can’t show you performance numbers, they don’t have any performance.
- Bone up on black hat techniques. Not to use them! Instead, learn them so that you can understand when someone is trying to sell you a black hat service that will end up hurting your rankings instead of helping them.
If you’re talking to professionals about SEO, you may be going at it the wrong way. When it comes to shopping for affordable SEO packages, present your issues to the professional and then listen to what their experience and best practices have to say. Follow their best advice for your site and content and watch your month-to-month performance grow through analytics. The best search engine optimization professionals will work with you in order to achieve top-notch results that are not only within reach but within budget. There is no Harry Potter magic wand that gives you results overnight, the patient and understands that good thing take time to grow.