Voice search is becoming more and more popular for performing online searches. Optimizing your website for voice search results is more important as this trend increases. Here are some tips for how to optimize voice search SEO.
You can use Ventura SEO services to help you optimize your site. Here are some important things to know. How fast your site loads is important. The faster, the better. Also, secure websites (with https) seem to dominate search results with more than 70 percent of Google voice search results including secure URLs. This is in comparison to about 50 percent of secure URLs showing up in desktop searches. Short answers are preferred to voice search questions. Online content that gets high engagement on social media pulls up high in voice searches.
Studies show that Google prefers voice search answers to be about 29 words. So, create and answer snippet with this goal of about 29 words. Make sure to include the keywords, but eliminate any unnecessary “fluff.”
One study revealed that the average Google voice search had more than 1,100 shares on Facebook and more than 40 shares or retweets on Twitter. However, this may be more due to the links or pages are high in credibility. In other words, this could be just a correlation, but it does show that higher-ranking links have a high number of social shares. Create valuable and highly shareable content.
Use simple language that is easy to read. This is something Ventura SEO services can help with to create relevant content that people can quickly consume. Google voice search results love simple content that is concise but relevant. Delete any unnecessary words and don’t try to use words you normally would not use in simple conversation.
Longer content ranks higher in voice search results. One study showed that the average word count of a voice search results was more than 2,300 words. More words can increase opportunity to match with a voice search, but writing more for the sake of writing is not going to help. The content should be natural, valuable and relevant.