Search Engine Optimization is designed to improve a website search engine ranking, and what better way than implementing vital tools to achieve results?
Improving a website to meet the demands of everyday internet users means improving your website's authoritative status on Google. Here are some tips and how to implement them that can allow your website to dominate in search engine rankings:
Determine Your Target Audience(s)
We can’t express enough how important it is to know who your website caters to and what is trending within your target audience. Knowing where the focus is for your ideal customer or client allows you to adapt and optimize your keywords and content to the greatest extent.
Create A Business Blog
Creating a blog is a strategy that some companies tend to overlook, even though they shouldn’t. Some businesses don’t believe that a blog can help their website or that they are capable of creating good content. However, regardless of the services or products you provide, a blog stuffed with keywords can improve your SEO.
Not only do blogs add important words to your site, but they can also create traffic in other ways. By simply posting them on social media, there is always a chance a potential client might stumble upon it. Giving free information out will begin to build trust between that reader and your company.
Use Compelling Titles and Headings
Each page of your website should have titles or headings that accurately reflect that page’s content and compels readers to want to visit or view specific sections. It is also fair to note that a table of contents, as boring as it may be, can be extremely beneficial for SEO purposes and can direct readers to new pages. The easier your site is to navigate, the more time a user will spend on it. This will ultimately have a positive impact on your SEO.
Sub-descriptions of content, or meta-data, is essential for SEO purposes. Most content that is linked has meta-descriptions, which is why it’s important to keep yours up to date. If any of your pages, blogs, or other content is referenced by another source, your meta-descriptions will be key in influencing users to view your site’s content.
Optimize Content and Update Keywords
Conducting keyword research and using those keywords in the headings as well as within content will boost your SEO over time. That being said, some keywords may need to be updated as terms and trends change.
To help you with keyword research, we recommend these tools:
- HubSpot’s Sources report
- Google Keyword Planner
Online forums can help you determine new terms, lingo, and keywords for different parts of your site that competitors may not be using. By scouring over discussions about a particular product or service, you not only learn about the different ways people are referencing your line of work, but you can also learn a wealth of information by reading both positive and negative reviews.
Balance Your Content (Text to Media)
The information you provide on your website may need some updating to keep it balanced. By balancing your rate of text to media, you create more consistency, which will help you gain authority and improve search engine rankings. Examples of text to media include:
Edit Image Sizes
Changing the size of your images can actually have a positive impact on SEO. Restructuring the images on your website to a file size that is compatible for most users improves the resolution of images. These minor changes can increase engagement throughout the pages on your site.
Check to see if your site has any images that are too small, have bad resolution, or are simply out of place. Make sure images follow the format and style of the page they are on. Proper image sizing will keep your site loading quickly. Performing an audit of images that can be resized can drastically improve your rankings.
Backlinks are a great tool to improve a website’s overall SEO health. Utilizing them in content (preferably blogs) may boost your site’s authority and allow it to rank higher in organic searches.
However, not all backlinks are treated the same. Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable.
Have Engaging Verbiage
Rewriting and revising introductory verbiage can be a time-consuming task. However, it’s worth it!
Changing words and phrases, and even adding additional content to your blog page, may result in Google crawling your pages again and in a timelier manner. This may also move you up in the search engine rankings.
Check Your Site for 404 Errors
Routinely auditing your site for 404 errors ensures that your URLs are sending users to working pages. If a 404 error occurs on any one of your pages, any links to that page will receive that error as well. This can and will negatively affect your SEO.
Tools like Google Search Console can help you identify any 404 errors on your site and assist in determining what to fix. Speaking to local SEO experts can also help you fix these errors. It is important to work towards improving any lost SEO ranking or authority caused by these errors.
Organize Your Navigation Bars
If you haven’t already, creating or reorganizing your site’s homepage navigation bar can improve your SEO and help you rank higher in Google searches. By making your navigations bar direct and organized in a way that chronologically sends users to the pages, your site will be more effective as a whole.
Revamp Your Products or Services Pages
As your business improves and expands, you’ll most likely be producing additional products or services that will need to be advertised. Keeping this information up to date on your website with new images or wording can improve your Google results.
Use Influencers and Reviews
Vlogging and recording podcasts are becoming even more popular these days, which means someone may be talking online about your products and services! When good things are being said about your business, why not post them on your site?
Although there is no way to directly link a verbal affirmation of your company to improve your search engine rankings, it undoubtedly helps through generating organic searches of your business.
If a customer or client of yours has a huge following, it may be a good idea to give them some free product or services in exchange for a shout out. Consumers love hearing what other people think about your business before committing. Not only is this strategy great for sales, but it will also generate more backlinks!
Do you need personalized assistance with improving your website’s search engine ranking? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing