So, what happens when a small business outgrows its homemade website and homegrown search engine optimization? That can be difficult. There are a lot of self-appointed SEO “experts” out there who really aren’t. They are counting on ignorance instead of performance to bring them business. Business owners are understandably embittered by these predators who are only looking for the next client because they haven’t managed to keep one yet. Some may have even cut spending on SEO and digital marketing, walking away from the whole thing because of one bad experience.
Finding Affordable SEO Service – That You Can Afford
The definition of affordable SEO service is going to vary from person to person according to the portion of their overall budget that the service demands. SEO is complicated because of the many changes to search algorithms over the course of the year - as many as 600 - and the multiple algorithms that affect search engine optimization and marketing. Businesses may not be able to find fixed-price packages that would give them some sort of grip on the expense per year. Some may feel that $1000 per month in marketing spend is just right, while others will take a look at that figure and keel over on the floor.
Seek and You Shall Find
Possibly the best advice for finding affordable SEO service packages is to look for them.
That’s right; Google it.
Look for “website SEO packages” or “local SEO packages” and start comparing the packages that are on offer. Many will be one-size-fits-all, but others will have elements that can be customized to suit your location, your industry, and your target demographic. Start a spreadsheet that will allow you to compare side-by-side features and costs from company to company. Check out their websites and make sure that they have an online portfolio of previous work or customer testimonials.
Watch Out for Black Hats
If you’ve had a less than optimum experience with a previous “expert,” use all those red flags that you missed to weed out the black hats. These companies will promise too good to be true results in a too good to be true timeframe, and may, in fact, take your rankings by using black hat SEO practices. Reputation and professionalism matter in any contracting job from construction to digital marketing. Deal with established professionals with a solid track record and excellent references. Don’t get caught up in the promises, but believe the analytics.