Tag Archives: websites

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SEO Knowledge Gaps in a Digital World

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Coronavirus has affected the world unlike anything before, and it’s no surprise that surveys say 82% of small businesses are concerned about the impact of the pandemic. Government restrictions have forced businesses to close their doors or completely change their business models. Much like Darwinism, employers must adapt or face the decision of giving up on their dream.

Although 2020 is known for its technology and online influence, there is still a knowledge gap between millennial and generation X business owners. Obviously, the younger generations have the advantage of being more at ease with search engine optimization and promoting themselves on social media. However, nearly a quarter of business owners today are still either vaguely or not at all familiar with SEO at all.

While some businesses are simply trying to wait out the pandemic, others are choosing instead to evolve and thrive. Business owners are realizing that the internet is their friend and can help them and their business survive the COVID-driven economic crash surrounding them.

Business Owners and SEO

 In a digitally lead world, having an online presence is crucial to success. If your business executes your SEO poorly, you risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if you have a great show, it will be hard for it to gain a following because you are too hard to find. Similarly, you can have a wonderful business, but if Google does not show your website in their search results, then potential customers will struggle to find out about you.

A survey revealed that nearly a quarter of business owners were only either vaguely or not at all familiar with search engine optimization. Only 25.6% of business owners classed themselves as “very familiar”, with the highest percentage of them falling into the category of “mostly familiar”, at 29.4%.

 Most people report that they don’t scroll past the second page of Google. With 83% of search traffic coming from organic searches and only 17% coming from paid searches, it is apparent that your website must compete for a spot on the first two pages of Google. If your business has a website, an SEO strategy must be implemented to compete in the current online market. 

Knowledge of SEO

As a business owner, you probably have a basic understanding that Google helps drive traffic to your website. However, 1 in 4 business owners and 2 in 5 non-business owners are not familiar with SEO.

graph of results

The positive take away from this is that there is a wealth of opportunity for business owners like you to learn more about SEO, how it can impact your business, and the steps needed to acquire a competitive edge over your main competitors.

Business owners appear to have a marginally better understanding of SEO than non-business owners. But ultimately, the survey reveals that there is plenty of room for both parties to learn more about search engines and SEO. After all, a whopping 4.54 billion people actively use the internet.

SEO Quiz Results 

A recent study of 1000 participants was done to find where the knowledge gap in SEO was most prominent. The survey included an eight-question quiz. Business owners received an average score of 48.7% correct answers, with non-business owners averaging 38.7%. With multiple-choice questions, all survey respondents failed the basic SEO quiz. The questions included:

  • Which best describes organic search?
  • What is alt text?
  • What are backlinks?
  • What is anchor text?
  • Site Speed is an important factor in Google search rankings. True or False?
  • Nofollow links do not impact Google search rankings. True or False?

28.7% of people answered that organic search results were searches directly with a search engine, rather than the correct answer; unpaid search results. Only 33% of participants knew what alt-text was, and 28.6% of them admitted that they didn’t know what backlinks were. Given that organic search and backlinks are considered two of the most critical concepts in SEO, it’s surprising to discover that only about half of the population understands them.

42.9% answered “what is anchor text” correctly, and 55.8% of people knew that site speed is an important factor in Google search rankings. More than half of the respondents chose “I don’t know” for whether or not nofollow links impacted Google search rankings.

infographic of statsBoth business owners and the public were much more familiar with the concept of keywords than they were with other aspects of SEO, like backlinking. This suggests that while people may realize how Google operates on the top level – by typing in keywords and receiving the results that hopefully best match their query – they may not fully understand how Google decides what to rank in those top positions. 

The Meaning 

It’s easy to take for granted how simple it is for you to find the answer to your question in minutes. But understanding how it works, what paid results are, and how authority and trust are built is a harder concept to grasp.

Diving deeper into the importance of SEO is exceptionally more important for business owners. It’s your key to unlocking exposure and staying in the game!

Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

 

 

man with error screen

The Google Glitch That Shook The Internet

With the COVID-19 pandemic in full swing, the world depends on the internet now more than ever. Video chats and internet searches have become essential for anyone working remotely due to shutdowns.

Close to 7 billion searches on average are handled by Google in a day, meaning roughly 1.7 billion people depend on Google daily. Because of the recent dependency, Google users were left perplexed when search results were suddenly not turning up on Monday.

 

As stated in the 2000 hit “Oops I Did It Again”, by Brittney Spears, Google experienced another glitch. The search giant, unfortunately, experienced an error that disrupted search results and page rankings, causing users around the world to report bizarre results. For example, some searches brought up a concentration of links to major e-commerce companies like Amazon and others triggered wildly inaccurate responses to requests for recipes.

 

Google said in a tweet that they detected the issue in their indexing systems and the issue has since been mitigated. We have noticed that since the glitch, our clients have regained their position on Google. However, full details on the glitch have not been released.

 

tweet from google

 

 

The Google search glitch was also experienced in Europe as well as Asia and all English-speaking countries. Google’s search glitch appeared to affect all languages, countries, and niches.

It affected everything from local services to recipes. E-commerce sites, however, reported more fluctuation in ranking compared to other industry sites.

 

 

Has this happened before?

 

Although Google is the powerhouse of internet searches, they do experience glitches now and again. In February the search engine had a software bug that resulted in users’ personal videos being emailed to strangers!

 

The flaw affected users of Google Photos that requested to export their data in late November 2019. For the entire four days, the export tool wrongly added videos to unrelated users’ archives. Because of the software bug, private videos were sent to strangers and archive downloads were not completed.

 

“We are notifying people about a bug that may have affected users who used Google Takeout to export their Google Photos content between November 21 and November 25,” a Google spokesperson said.

 

“These users may have received either an incomplete archive or videos – not photos – that were not theirs. We fixed the underlying issue and have conducted an in-depth analysis to help prevent this from ever happening again. We are very sorry this happened.”

 

The company emphasized that the bug only affected users of Google Takeout, a download-your-data tool, and not users of Google Photos more broadly. It did not give specific numbers on how many users were affected but said it was less than 0.01%.

 

In March, users reported that Google's currency exchange was completely wrong, causing issues. Google showed that 1 US dollar was equivalent to 63.95 Dominican Pesos. This glitch caused panic in the Dominican economy since the highest conversion within the last 5 years is currently 58.58 Dominican Pesos to 1 US dollar.

 

graph of conversions

 

(Correct Dominican Peso to US dollar conversion)

 

The March glitch also seemed to have taken the searches at face value. For example, if you searched “why is 5g dangerous?” results generated:

screenshot for 5g search

 

The correct result would argue that 5G is not dangerous. Google does this in other medical-related search queries like those related to vaccines.

 

Google apparently interpreted the search query as 5G being harmful and showing snippets from sites that answer that specific question.

 

If you do a search for medical-related phrases such as “why are flu shots dangerous,” or “how to cure coronavirus naturally” Google gets it right. It’s difficult to say exactly why Google failed with the 5G search query. But it seemed like a part of Google’s algorithm was missing.

 

Their glitches have not only been only, but also in their email servers. In June, Gmail discovered that Microsoft Windows 10 built-in Mail clients were noticing that their sent emails were not in the sent items, outbox folder, trash, spam, or any folder.

 

 

What does this mean?

 

Even a giant internet presence can have glitches and software bugs. When one occurs, it is important to check what the platform is saying about the issue. Companies like Google will often turn to social media to get the word out.

 

Check Twitter when you are experiencing abnormal occurrences. This will let you know if the issue is a platform-wide glitch or if it is simply user error. Google is always willing to help and can be contacted here: https://support.google.com/?hl=en

 

If you back up all of your information and photos online, it is wise to invest in an external backup device. If you are finding drastically different results than normal it is important to check other web browsers for validation.

 

Why do glitches happen?

 

Every glitch and software bug happen for a different reason. Making it hard to predict or prepare for. Some are caused by regular Google updates while others are simply just errors in the system. If you have a digital marketing agency, odds are you won’t even notice most Google glitches and updates.

 

System errors will happen again and again. If you need personalized assistance improving your website’s search engine ranking or maintaining your high ranking, we can help! Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

chrome logo and graph

Top SEO Tips That Deliver In Google

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Search Engine Optimization is designed to improve a website search engine ranking, and what better way than implementing vital tools to achieve results?

Improving a website to meet the demands of everyday internet users means improving your website's authoritative status on Google. Here are some tips and how to implement them that can allow your website to dominate in search engine rankings:

Determine Your Target Audience(s)

We can’t express enough how important it is to know who your website caters to and what is trending within your target audience.  Knowing where the focus is for your ideal customer or client allows you to adapt and optimize your keywords and content to the greatest extent.

Create A Business Blog

Creating a blog is a strategy that some companies tend to overlook, even though they shouldn’t. Some businesses don’t believe that a blog can help their website or that they are capable of creating good content. However, regardless of the services or products you provide, a blog stuffed with keywords can improve your SEO.

Not only do blogs add important words to your site, but they can also create traffic in other ways. By simply posting them on social media, there is always a chance a potential client might stumble upon it. Giving free information out will begin to build trust between that reader and your company.

Use Compelling Titles and Headings

Each page of your website should have titles or headings that accurately reflect that page’s content and compels readers to want to visit or view specific sections. It is also fair to note that a table of contents, as boring as it may be, can be extremely beneficial for SEO purposes and can direct readers to new pages. The easier your site is to navigate, the more time a user will spend on it.  This will ultimately have a positive impact on your SEO.

Update Meta-Descriptions

Sub-descriptions of content, or meta-data, is essential for SEO purposes. Most content that is linked has meta-descriptions, which is why it’s important to keep yours up to date. If any of your pages, blogs, or other content is referenced by another source, your meta-descriptions will be key in influencing users to view your site’s content.

Optimize Content and Update Keywords

Conducting keyword research and using those keywords in the headings as well as within content will boost your SEO over time. That being said, some keywords may need to be updated as terms and trends change.

To help you with keyword research, we recommend these tools:

Google Analytics

  • HubSpot’s Sources report
  • Google Keyword Planner
  • SEMrush 

Online forums can help you determine new terms, lingo, and keywords for different parts of your site that competitors may not be using. By scouring over discussions about a particular product or service, you not only learn about the different ways people are referencing your line of work, but you can also learn a wealth of information by reading both positive and negative reviews.

Balance Your Content (Text to Media)

 The information you provide on your website may need some updating to keep it balanced. By balancing your rate of text to media, you create more consistency, which will help you gain authority and improve search engine rankings. Examples of text to media include:

  • Infographics
  • Videos
  • Captions

Edit Image Sizes

 Changing the size of your images can actually have a positive impact on SEO. Restructuring the images on your website to a file size that is compatible for most users improves the resolution of images. These minor changes can increase engagement throughout the pages on your site.

Check to see if your site has any images that are too small, have bad resolution, or are simply out of place. Make sure images follow the format and style of the page they are on. Proper image sizing will keep your site loading quickly. Performing an audit of images that can be resized can drastically improve your rankings.

Add Backlinks

 Backlinks are a great tool to improve a website’s overall SEO health. Utilizing them in content (preferably blogs) may boost your site’s authority and allow it to rank higher in organic searches.

However, not all backlinks are treated the same. Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable.

Have Engaging Verbiage

Rewriting and revising introductory verbiage can be a time-consuming task. However, it’s worth it!

Changing words and phrases, and even adding additional content to your blog page, may result in Google crawling your pages again and in a timelier manner. This may also move you up in the search engine rankings.

Check Your Site for 404 Errors

 Routinely auditing your site for 404 errors ensures that your URLs are sending users to working pages. If a 404 error occurs on any one of your pages, any links to that page will receive that error as well. This can and will negatively affect your SEO.

Tools like Google Search Console can help you identify any 404 errors on your site and assist in determining what to fix. Speaking to local SEO experts can also help you fix these errors. It is important to work towards improving any lost SEO ranking or authority caused by these errors.

Organize Your Navigation Bars

If you haven’t already, creating or reorganizing your site’s homepage navigation bar can improve your SEO and help you rank higher in Google searches. By making your navigations bar direct and organized in a way that chronologically sends users to the pages, your site will be more effective as a whole.

Revamp Your Products or Services Pages

As your business improves and expands, you’ll most likely be producing additional products or services that will need to be advertised. Keeping this information up to date on your website with new images or wording can improve your Google results.

Use Influencers and Reviews

 Vlogging and recording podcasts are becoming even more popular these days, which means someone may be talking online about your products and services! When good things are being said about your business, why not post them on your site?

Although there is no way to directly link a verbal affirmation of your company to improve your search engine rankings, it undoubtedly helps through generating organic searches of your business.

If a customer or client of yours has a huge following, it may be a good idea to give them some free product or services in exchange for a shout out. Consumers love hearing what other people think about your business before committing. Not only is this strategy great for sales, but it will also generate more backlinks!

Do you need personalized assistance with improving your website’s search engine ranking? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing

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On-Page SEO Checklist: Blogging

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Search engine optimization takes time and effort. However, the process can yield impressive results with a focus on great content and some patience.

On-Page SEO is the action of optimizing each individual page of your site to improve its overall ranking in search engines and to boost traffic to your site as a whole. Most On-Page SEO focuses on utilizing one or more specific target keywords for a single page to allow that page to rank higher.

Blogging has the power to increase your site ranking immensely.  Luckily, it’s not only easy to begin writing a blog, it’s also something you can work on a little at a time so it fits into your schedule over the long haul, since that long term investment is what is needed to see results.

While going over the various pages of your site, you may need a checklist to guide you to the top:

Keywords

Finding the top keywords for a specific topic are essential when targeting an audience for your blogs. You’ll want to focus on phrases and keywords that are consistently searched by your intended demographic, are in line with your site’s authority level, and are relevant to that particular subject. Keywords are an important necessity in blogging, and if you haven’t already, utilizing them at least once in each individual blog on your site and in future blogs, may help your search rankings greatly.

Keyword research isn’t always as straightforward as you may think. If you find yourself in need of help finding the top keywords for a blog topic, here are some great ways tools to help you with your search:

Primary Target Keyword

Your primary target keyword (PTK) will be essential in optimizing a specific page of your site. Researching the most used or competitive keywords for each subject of every page you wish to update will allow you to have a direct and targeted approach. All primary keywords should be used on their designated page, and very minimally (if at all) on other pages.

Make sure that the PTKs for your existing blogs are being used in each blog title and spend some time researching new words or phrases for future blogs. Making URLs for your page or specific content by using your primary target keyword in the URL itself is also helpful. For example, if you write a blog about building a computer, using the words “building” and “computer” in the URL itself may positively impact your SEO. 

Related Keywords

Terms and keywords that are related to your PTK are also very helpful while performing on-page SEO. You should have roughly 4 or 5 other related keywords for each of your primaries. Integrating these into your blogs will also benefit your optimization and may improve your site's overall results.

Blogging Content Plan (how often, topics, etc.) 

Creating a content plan for your blogs and for your entire site page can improve its performance. With consistent production, scheduling, and posting of blogs, your page will be crawled and indexed by Google more frequently which may result in higher domain authority as well.

Content-Length

Your written content should be at least 400 words in length, however, 600 or more is suggested. Long-form content generally has a better impact on the success of your blogging page over time. Going through your blogs, articles, or other written content and expanding its length while following other SEO requirements may help your pages rank higher and gain authority.

Original Content 

Posting original content is a must. Original blogs that are published to your page on a consistent basis will be crawled by Google, and if created properly, may increase your page’s ranking through the ranking of the individual pieces.

High-Quality Content

High-quality content is new, engaging, and offers different perspectives on subjects that readers may not already know about. It utilizes keywords to inform the general public about specific topics and allows your blogging page and website as a whole to gain authority, which increases SEO collectively. Focusing on the readers of your page allows for more quality content to be created, which in turn produces a better outcome in terms of performance for your site as a whole. 

Use Internal Links and Quality External Links

 Make sure that some, if not all, of your blogs, utilize links to previous blogs you’ve published and/or other pages on your website. Using external links that are provided by quality sources in your blogs may also bring about some positive SEO results.

Draw Blog Readers in with Images

Make sure your blogs have images! Those images should be relevant to the subject and engage your target audience. The addition of eye-catching, imagery to your individual blogs and to your blogging page itself can help its reception immensely.

Share Blogs and Blog Pages on Social Media

Sharing your blogs and blogging page on social media is another way to utilize those links. It’s a collective effort that genuinely promotes your published blogs and pages in a way that reaches your target audience directly.

Promoting your blogs on social media not only gives your blog a chance to be seen by followers, but it also allows the opportunity to be shared by others expanding the reach exponentially, while also providing backlinks.

Another great way to utilize social media is by promoting your blog through paid ads. Backing the blog with some money allows you to target what type of user will see your blog. The more clicks and views you get, the better your SEO results will be.

Review Content Frequently

 A blog page takes time and effort and is not something you can just “set and forget”, it should be reviewed frequently and updated as needed. If you’re not sure what needs to be updated, the information in this blog can help, as well as getting in contact with SEO experts like those at SEO Tuners.

We provide a number of search engine optimization services for websites such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s search traffic, get in touch with us today. SEO Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

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SEO Processes That Are Easier with Higher Domain Authority

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Search engine optimization is a time-consuming effort and often takes patience to see results, especially when it comes to gaining higher domain authority.

 

High domain authority means that an entire website domain, including subdomains, have reached a status that is more powerful than comparative sites. With high authority, a site most likely exists in top 10 listings on Google searches. Good standing authority is usually gained through sufficient and quality SEO. Large businesses that already have an established brand name generally reach a higher authoritative status faster and easier. However, it is possible for any site to land a spot on the first page of Google if the proper steps are taken.

 

Once you’ve reached a certain level of authority status, your ability to rank higher in searches may naturally improve. As a site gains an authoritative edge, using competitive keywords in turn with a dominant authority level allows that domain to continue to move up the ranks.

 

Once you have climbed those ranks, certain SEO maintenance becomes easier and, with only a little TLC, you will most likely stay in the top ten. SEO Tuners highlights these items that are essential to maintain once high authority is achieved:

 

Improving Ranking Abilities

 

Think of your website like you would your credit score. There are multiple factors that go into the determination of your score, and no matter how great you are at paying off your card, your score will never be perfect until you’ve proved over time that you can maintain that habit. Sites under a year of existence have a harder time reaching elevated search rankings. The reason behind this is not because it isn’t a great site, but because the site has not existed long enough to prove to Google it is worthy. Therefore, websites that are three years or older have a greater chance at listing in the top ten.

 

Ranking and Utilization of Link Equity

 

Gaining significant authority means you probably already have some compelling links, and those links will only continue to become more powerful when utilized correctly.

 

Linking back to yourself only improves your standing and is easier to do once you have achieved a higher ranking, gaining you link “equity”.

 

Additionally, the hyperlinks that you simply link out to different people grow to be even more valuable, which makes for an extra enticing goal.

 

Much like Instagram uses blue checks to verify that an account is official, a website domain is practically verified as having higher authority if it shows up in the top listings of a Google search. And much like businesses prefer their merchandise or services to be advertised by verified accounts, domains with high authority that rank in the top 10 of Google searches are generally preferred by users.

 

Protection from Bad Links

 

As your own links become more valuable and your link equity strengthens, protection from negative links is improved through a number of ways. It becomes harder for your links to be spammed by low-authority entities such as spam sites.

 

As your site is linked through millions of other sources, bad links will not have as much of a negative impact because your steady stream of good links will drown them out.

 

With less negative impacts by unfavorable links, your high ranking domain will continue to thrive as long as proper measures are taken, such as avoiding over-optimization.

 

Avoidance of Over-Optimization

 

If you are building a new website and working on SEO, it’s easy to fall into the trap of over-optimizing your pages and content. Although Google doesn’t have an over-optimization penalty, it can still hurt the ranking of your site. Improving your website's authority without over-optimizing actually helps you avoid that trap in the future.

 

When generating a great credit score, you need a diverse portfolio of credit types. This is also true when striving to attain a great ranking. The important thing in web optimization is variety.

 

With more quality links of your own, you’ll naturally have more diversity and are more likely to avoid over-optimizing. Once your domain is dominant in listings and is a force to be reckoned with authoritatively, you’ll be able to utilize your own links to your advantage without any supposed threat. Whereas, with less authority, you may see negative repercussions from using or reusing certain links.

 

More Crawling Opportunity

 

The more pages you have on your domain, the harder it is to get Google to crawl those pages - unless your authority is in good standing.

 

High-end sites with many quality links and pages have a greater chance of getting their entire site crawled, and even sites that are newer but have attained high authority play into this advantage as well.

 

Indexing Priority

 

A site with high authority typically will also receive indexing priority while being crawled by Google. If your site is already being crawled at an optimal rate, it’ll most likely be indexed faster. Pages and websites with higher authority are generally crawled and indexed more quickly, which helps such high standing pages and sites remain in an elevated position.

 

As long as your site is frequently updated and is in good authoritative standing, it should naturally remain in that status as long as any site updates have not gotten rid of quality links or added poor ones.

 

These high domain authority perks are a result of effective SEO efforts, and although each described perk is an advantage once that status is achieved, the optimization efforts required to improve a domain’s status are necessary by anyone looking to move up in the ranks regardless of where they are currently.

 

How can I improve my domain authority?

 

Improving domain authority can best be accomplished through a number of steps including:

 

  • Choosing a relevant domain name
  • Optimizing individual page content
  • Creating quality, linkable content
  • Enhancing internal links
  • Removing bad links
  • Increasing page loading speed
  • Adapting your site to be mobile friendly
  • Social Media promotion

 

Like the maintenance of your credit score, keeping your high authority becomes easier with time and effort, allowing you to enjoy the perks of high status and make further SEO actions more powerful and efficient.

 

Getting in contact with SEO experts such as those at SeoTuners is a great way to ensure that your website is fully optimized and meets the standards of the internet today. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

virus and ipad with graph

How SEO and Search Trends are Impacted by COVID-19

COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.

Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:

 

Increases in Search Trends

 

With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:

 

Ecommerce Businesses Providing Essential Items

The items that tend to be searched for most these days include:

• hand sanitizers

• toiletries

• face masks

• disinfectant

• sanitary wipes

• thermometers

• cold & flu medications

Generally, these searches are made on a “near me” basis.

Health and Wellness Information

Searches in these areas are on the rise and include keywords such as:

• COVID-19

• COVID-19 symptoms

• coronavirus

• COVID-19 prevention

• prevention methods

• healthy foods

• antibacterial

• self-help

• essential oils.

In-Home Activities

People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:

• in-home activities

• activities for children

• how to draw

• how to paint

• cooking recipes

Food and Recipe Websites

Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:

• homemade pizza

•homemade Asian food

• homemade Thai food

• soup recipes

• pasta recipes

• how to cook a steak

• how to cook chicken

 

Websites Seeing More Engagement

 

Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:

 

  • Health and wellness websites
  • Retail sites with essential goods
  • Food and recipe websites
  • Social interaction websites
  • Ecommerce websites
  • Fitness and exercise websites
  • News and publishing websites

 

These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.

 

SEO Tips During COVID-19

 

Here are some tips for SEO efforts during the pandemic:

 

  1. Continue to utilize Google Trends effectively
  2. Reduce the amount of paid searches you make
  3. Increase email marketing efforts
  4. Create reminders that your services that are still available
  5. Maximize customer service support
  6. Avoid exploitation and coronavirus sales or promotions
  7. The market as efficiently as possible
  8. Provide all support possible to your network and community

 

These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.

 

Addressing COVID-19

 

For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.

 

Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.

 

During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.

 

Steps to Begin or Improve SEO for During COVID-19

 

Perform an Audit

In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.

 

Utilize Services Provided by Google

Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.

 

Improve Your Metadata

Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.

 

Polish Pages and Blog Posts

Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.

 

Develop Long-term Strategies

Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.

 

The Full Impact

 

Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.

Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.

 

Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.

dating app swipe

Wooing Google Online Through Reviews

When you think about it, creating a website is much like dating online - you create a public profile in the hopes of meeting potential mates, or in this case, potential customers. When you put yourself out there, other people now have the opportunity to weigh in with their opinions – and what they say online can have a far-reaching impact on your reputation.

84% of consumers said that they trust online reviews as much as a personal recommendation. Not only do studies show that reviews are essential to a successful business, they have also been shown to affect your SEO ranking.

 

Google My Business (GMB) deserves your swipe yes and frequent attention. GMB is the number one site for rankings and reviews. Online reviews are perceived as an unbiased opinion of your business, which is why 64% of consumers form their own opinion about your business after reading them. Online reviews affect:

 

  • Your rankings in local search engines
  • Which search results actually get surfaced (and clicked on)
  • Consumer purchasing decisions

 

It’s common knowledge that online reviews and SEO have been closely tied together for a long time. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results.

 

SEO Tuners highlights 5 ways to use reviews when wooing Google into a better ranking:

 

Build the Trust

 

Online dating can be deceiving so you must use signals to see if your potential suitor is trustworthy and really who they say they are. Google also depends on signals to determine whether you are deserving of a good ranking.

 

If you have mutual friends on social media, a potential suitor can become more appealing and easier to trust. Likewise, when your site receives a link from another relevant site, Google sees this as a positive endorsement. Good endorsements create trust between you and Google, which results in better visibility.

 

Similarly, customer reviews let Google know that you’re a legitimate operation and that people interact with you.

 

Appeal to the Interests

 

If Google had a dating profile, their favorite hobby would be reading, and their perfect match would have a long, relevant bio. Google reads your site to understand your business. The more content you supply the search engine with, the more intrigued it becomes. When you leverage customer reviews on your site for SEO or generate them on Google My Business, Google has a lot of fresh content to read and more keywords to add to its understanding of your business.

 

Customers will unintentionally describe your products and services to Google, and those reviews add SEO value to your business without the customers even knowing that they’re helping you. Reviews can even help fill in the content gaps that may exist on your website and increase your rankings and overall visibility that way.

 

Be Persistent

 

When meeting someone you like online, it is important to get their number so you can follow up and get the date. You should do the same with your customers so you can send review follow-up emails or texts. Timing is everything, so give it a day or two before you send out a request for a second date or business review – and it’s typically ideal to send these requests in the mornings for the best response rates.

 

If people don’t respond to your review request, you definitely want to give them a nudge, but be careful not to overstep. Keep your follow-ups to no more than two contacts, and space them a few days apart.

 

The quantity of reviews plays a big role in how the search engines rank businesses on the web. That said, you can’t rely on people to review your company on their own. Do yourself a favor and nail down a rock-solid strategy early on!

 

Put Your Best Foot Forward

 

You want to make a good impression on Google, because when deciding between a 2-star profile or a 5-star profile, who do you think they will make a higher priority? SEO rankings have been known to be influenced by click through rates. If a high percentage of searches choose your site from the search results, Google assumes you are doing something right and will reward you with more exposure.

 

If you are lacking in the review department, ask some loyal customers to put a good word in for you. If they seem to have trouble following through, try offering a discount in exchange for proof of a GMB review.

 

Appeal to Your Locals

 

Reviews that contain keywords, which are the second-largest SEO factor for determining where a local business shows up, can appear in the “local pack.” The “local pack” is the box at the top of the search results, under the map.

 

When you go online, your dating platform will show you potential-suitors in your area. Google will also show local businesses that match the term searched. Research shows that your business is more likely to show up in this local pack if it has reviews which mention:

 

  • Keywords you’re trying to rank for
  • The city/neighborhood that your business is located in

 

Like a dating app, Google does allow you to customize your listing by allowing pre-populated Google Q and A’s with common questions and answers.  This is a feature that savvy business owners and daters should take advantage of.

 

People are more inclined to interact with you if their questions are answered before they even have to ask. You can fill those pre-populated questions and answers with keywords in an effort to improve your SEO rankings or your chance with someone similar to you.

 

Engagement is a Two-Way Street

 

Engagement matters when trying to get to know a new person, but engagement is equally relevant to Google My Business.

 

Instead of having consumers like your posts and photos, you’re hoping to see them leave reviews on GMB, and post questions on Google Q&A. By the same token, you can engage your consumers by making sure to respond to every review and answering their questions.

 

Google My Business has a support page titled, “How to Improve your Ranking on Google.” In that guide, Google recommends that businesses, “Interact with customers by responding to reviews that they leave about your business.” This hints that responses may affect SEO rankings. If nothing else, your response could change the way a customer feels about your business and get them to change their negative review to a positive one.

 

The more information you provide to Google, the better chance you have at securing a top spot in their heart. Taking these steps to develop a strong relationship with Google will pay off immensely for your SEO.

 

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.

cartoon computer

Using Backlinks To Your Advantage

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Everyone is trying to make a website that is search engine friendly in order to rank higher. It’s a no-brainer that people get in the SEO game since it’s still the number one way for a business to be seen. However, if you want to rank higher, you have to play by the search engine’s rules.

The more links you have coming into your site, the more people refer to you for something you’re good at. Your number of links is how Google can see how valuable your site is to searchers. The truth of the matter is that even if you have a lot of amazing content if you aren’t being linked by other people, search engines won’t acknowledge your site as valuable.

A backlink is a reference from another web page to your own web page. This is very different from the "outbound" or outgoing links from your page. Do not confuse the two. A backlink is also called an inbound link (IBL) and these links are very important in determining the popularity (or importance) of your web site for search engines.

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It is better to have fewer high-quality links, than thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can even hurt you as these links can get you a Google penalty!

Because not all links are created equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, and Google will keep you in the search results causing your business to grow.

Here are some guidelines to keeping your backlinks beneficial:

Make Sure The Link Comes From An Authoritative Site

Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from a related site.

For example, if you are a flooring business and you are getting links from an internet forum about baked goods, something would seem off to the search engine. And rightly so! Why would a forum discussing the types of cupcakes available want to link to your flooring company? It doesn’t make sense to users and it won’t make sense to the search engines either.

Make Sure The Anchor Text Is Specific

The anchor text for your backlinks is extremely important. Hyperlinking to a page with clear, specific anchor text is a big win for both the user and search engines. Constantly throwing sites the same anchor text will not help you. Google wants to see organic links being built and any attempt to trick the search engines will be frowned upon and isn’t worth the risk.

Make Sure They Are Relevant To On-Page Content

Backlinks aren’t just there for no reason; they serve as an SEO metric and they should enhance a reader’s experience. Backlinks need to be relevant to the content they’re in and actually provide supplemental information. Think of it from the reader’s perspective—backlinks won’t add any value if they’re bringing readers to completely unrelated sites.

Google aims to provide users with helpful, relevant content that answers queries. Unrelated and distracting backlinks get in the way of that. Google considers relevant backlinks to be much more valuable than a backlink from a random, unrelated site. A dermatology clinic site that links to a used car Q&A forum would probably send a red flag to Google (and also confuse readers browsing the site).

Make Sure They Don’t Come From One Site

Having a variety of sites that link to your site is a productive goal. If a site has a lot of backlinks, but they all of them come from one site, this will look spammy to Google.

You should actively strategize to build strong backlinks from a range of relevant sites.

However, Google has no problem with websites linking to each other for legitimate reasons. It is a natural occurrence on the web if a news story on the BBC cites an article on CNN, then a few weeks later CNN cites a story from the BBC.

This is technically a reciprocal link, but should Google penalize for it? No, because there are genuine reasons for these websites to link to each other and they are doing it in a natural way that is good for users.

Make Sure You Are Selective About Hidden Or Paid Links

A hidden backlink is exactly what it sounds like; it is invisible to a user and the search engine. Sounds sketchy, right? It is. A backlink that is hidden—whether by manipulating text and background colors or hiding the link in a punctuation mark—is a “black hat” SEO strategy that clearly defies Google’s best practices.

Paid backlinks are a grey area in the SEO world because certain methods of paid links are viewed as legitimate, while some aren’t. If a link has been paid for that doesn’t automatically mean it’s bad. Since this a grey area, you should be picky with paid methods. If the site’s content is related to your industry, you won’t be penalized for paying for ad space. Paid directory business listings are also fine, as long as they’re reputable.

The best directories are the ones that also provide useful information for your customers. The directories that provide no real value to the internet user are to be avoided.

Make Sure Your Backlinks Are Not Spammy

Spammy backlink tactics can cause real harm to your domain. The longer you allow the spammy techniques to continue, the more work you will have to get those spammy links removed. If you notice that your current SEO service is building spammy backlinks, you should notify them immediately and discontinue service. These tactics will harm your rankings!

Spammy backlinks lnclude:

  • Article Marketing Spam
  • Poorly Executed Guest Blogs
  • Single-Post Blogs
  • (Paid) Site-Wide Links
  • Linkbait and Switch

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.