Tag Archives: website

shopping cart and computer

Etsy SEO Tips to Help Your Customers Find You

Search Engine Optimization (SEO) is simply the optimization of your content in terms of quality and quantity to maximize your business’s visibility on search engines.

While there are elements of SEO that apply across all platforms and search engines, there are also those that vary considerably depending on the function or origin of that platform. For example, SEO is going to look different on Instagram than on Google results. This is due to the focus that Instagram’s algorithm has on connecting someone with results based on their previous searches and purchases.

Etsy’s SEO is unique in part because its algorithm may look different from other apps like Instagram and Facebook, which are owned and operated by the same conglomerate. While it may not be a social media giant, Etsy is definitely a major player in online sales, reporting 81.90 million active buyers in their 4th Quarter of 2020, which was a 79% increase year-over-year from 41.73 million.

chart with numbers

Image Source: Market Place Pulse

Etsy’s popularity has been steadily increasing since its launch, and with more and more businesses moving online because of the COVID-19 pandemic, we can certainly expect that trend to continue.

If your business hasn’t crafted an Etsy SEO strategy yet, better to start late than never! Etsy has a detailed guide that walks you through the following crucial elements of optimizing your shop and listings:

  • Learning how Etsy search works
  • Finding and using keywords
  • Adding relevant attributes
  • Maximizing conversions
  • Improving customer service
  • Understanding search traffic & analytics
  • Optimizing your shop
  • Perfecting titles and tags

It also tells you explicitly what its ranking factors in search are:

  • Relevancy: When tags, titles, categories, and attributes match a user’s search term, listings have a better likelihood of appearing higher in the search results.
  • Listing quality score: This essentially means how well a listing converts to a sale (the higher your conversation rate, the better). The number of people that view your listing and make a purchase increases that listing’s quality score and position in search results.
  • Recency: When a new listing is created, Etsy temporarily boosts it in the search results to help determine the listing’s quality score.
  • Customer and market experience score: This score is based on customer reviews, the completeness of your shop’s informational sections, as well as negative feedback.
  • Shipping price: Etsy boosts the search position of shops that offer free shipping because shipping price influences a consumer’s decision to buy.
  • Translations and language: Having all of your titles, tags, and listings in the language you selected when you created your Etsy account.
  • Shop location: In the EU, Australia, and Canada, local items are slightly favored in search results.
  • Shoppers’ habits: Etsy customizes its search results for buyers based on their previous searches and purchases.

Now that you have all of this information, what do you do with it and where do you start? We’ve got you covered with some quick tips you can use to work with Etsy’s SEO to help your customers find you:

  • Add Quality Images to Your Listings

According to a survey done by Etsy, shoppers rate the quality of images as the highest influencer in deciding to make a purchase. By appealing to what Etsy values in its ranking system, you can boost your SEO scores and make your shop more appealing at the same time by upgrading your listing photos. 

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  • Choose a Competitive Price 

Etsy shoppers mark the cost of the item as the second-highest influencer on whether or not they buy. It’s worth saying, though, that your product is worth what it’s worth—don’t sell yourself short! Think critically about the cost of your materials, expenses, and labor, and do some research into similar products to decide on a fair but competitive price.

Also, consider building the cost of shipping into the product and using this as a selling point. Research shows that the majority of people prefer not to pay for shipping rather than having their purchase delivered quickly—so factor the cost of shipping into your listing price and write it off as an added convenience in your description.

  • Offer Free Shipping

Not only is the shipping cost one of the major factors customers consider in making a purchase, but it’s also a ranking factor for Etsy’s search results.  Consider offering free shipping, even temporarily or during promotional events or holidays to boost your SEO rankings.

Another option is to create promotions that are incentivized by shipping for free. For example, offering free shipping if a customer buys more than two items or makes a purchase over a certain dollar amount. 

  • Prioritize Reviews

The importance of having an abundance of positive reviews for SEO is nothing new. But how do you actually accomplish this? It’s against Etsy’s user policy to offer free products in exchange for reviews, but sellers often have luck by including surprise gifts, personalized notes, and coupons when they send out an item and ask nicely for feedback. Making a personal connection with your customer base through social media posts and live streams can also make them want to connect with you in return by giving you positive feedback.

Another way you can address this is by responding personally to the reviews you do receive, even the negative ones. Having a negative review with an authentic response that non-defensively addresses and possibly corrects the problem can be more powerful and real to sellers than just having a ton of positive reviews.

  • Refresh Listings

When a new listing is made, Etsy temporarily boosts the listing in its search results to help determine its quality score. Take advantage of this by updating and refreshing your listings. However, keep in mind that this is a very temporary boost, so it might be something worth doing only during peak shopping hours, holidays, and promotions.

This also incentivizes you to keep editing and optimizing your listings to ensure they’re current and up to a high quality.

  • Ensure Relevancy

It’s crucial to ensure that your tags, titles, categories, and attributes utilize relevant and specific keywords. For example, naming your business after the service or product you provide will increase your SEO.

Because SeoTuners has “SEO” in the name, and as the first word, it would have a high relevance score on Etsy. Alternatively, if we called ourselves “Weilert and Durso”, we may not score as well. However, there are situations when naming your shop after yourself can be more advantageous, especially if you think this is how your potential customers will most likely be searching to find you. 

  • Completeness Matters

Etsy awards each shop a customer and market experience score based on customer reviews and the completeness of your shop’s “about” section. Score some easy SEO points by filling out everything fully on your shop’s page.

You also maximize your potential visibility by filling out as many tags, categories, and attributes as you can. You can add as many as 13 tags to each listing, and it’s recommended that you add all of them!

In order to come up with 13 tags that are relevant but varied, consider synonyms, different regional expressions, and long-tail keyword variations. If a keyword is already included in attributes, you don’t need to duplicate it as a tag. You also can skip plurals, misspellings, or multiple languages—Etsy handles all of this automatically, and you can actually be penalized in your search rankings for this.

  • Optimizing with Keywords

As always, an exact phrase match is going to give a higher search ranking than if the search terms are matched individually. This means that if you have used the keyword “SEO targeting” and that’s what your customer searched, it’s going to be more likely that your page will show up for them than if you simply had the words “SEO” and “targeting” separately somewhere within your listings.

Similarly, long-tail keyword matches boost your ranking the most. These are key phrases that contain three or more words strung together, for example, “SEO Ventura County” as opposed to just “SEO”. These are more likely to be strong matches because there’s going to be less competition and the people searching for that long-tail keyword have more specifications in mind, making them more likely to purchase something if you happen to match.

Additionally, the more that keywords show up throughout your page—including titles and tags for listings—the more your relevance score will be increased. However, this doesn’t mean that you should simply duplicate the same keywords as tags on the same listing, which won’t actually have any benefit. Using the same primary keyword for multiple listings also isn’t helpful, because you’ll end up competing against yourself in searches.

Frontloading your keywords also increases your chances of ranking higher. For example, if you know “SEO” is one of your best ranking keywords, you’re going to want to place it towards the beginning of your listing titles. Instead of titling a listing as “Get the Best SEO for Your Business” you might title it “SEO to Grow Your Business”. This applies to your item listings too—try to get those keywords into the listing as early as possible.

  • Finding Creative, Fitting, and Organic Long Tailed Key Words

The more specific and yet organically occurring keywords you can stumble upon, the better optimized you’ll be for SEO. When trying to come up with keywords for your business, try to put yourself in the mind of your target audience and think about what they might be searching for that would lead to your product and likely a purchase.

For example, Etsy users might use search terms related to occasions like “wedding gifts”, “white elephant”, or “first birthday”. Also consider what aesthetic, style, or lifestyle your product might appeal to, such as “minimalist”, “rustic”, or “antique”. You should also think about any problems your product might solve and the words a potential buyer might use to express this need, for example including words like “organizer”, “holder”, or “cover”.

Finally, consider using an SEO tool to research what keywords are most searched for such as Google Keyword Planner. There are also quite a few out there specifically for Etsy, including Marmalead, Keyword Scout, eRank, and Etsy Keyword Tool Dominator. Etsy even has its own analytics you can consult in your store dashboard.

Do you need assistance optimizing your Etsy store and moving up in the search rankings? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

PPC Strategies to Try This Year

The big question is: What’s trending for pay-per-click (PPC) marketing in 2021?

Buzzwords abound – a mixed bag of digital marketing predictions like “better responsive search ads,” “more automation,” “search engine diversification” and “mobile focus” dot the internet.

With consumers increasingly shifting spending online amidst the COVID-19 pandemic, now is the time to tweak your business’s PPC approach.

Fine-tuning your PPC strategy demands constant adjustment to changing market conditions, consumer trends, and Google directives. Surely you want top recognition amongst the 3.5 billion daily Google search queries. In an increasingly competitive world, squeezing the most out of your ad budget is a no-brainer. But with new PPC strategies emerging all the time, it can be difficult to know which are worth paying attention to.

infographic on blog

Here are 10 PPC strategies you can try in 2021:

Tip #1: Bolster Content


Compelling content means understanding your audience: not just their wants and needs, but also where they spend money and time.

Consumers are becoming increasingly cognizant of originality, as more and more businesses turn to online advertising. Custom-tailoring content to be more in sync with specific consumer preferences, geographic areas, and niches will help distinguish your place in the market. Call it hyper-specific targeting or getting to know your exact demographic even more precisely with niche messaging – but it can help separate you from the pack as the number of competitors increases. Either way, pausing in 2021 to research your audience can only help your content.

A wide variety of opportunities exist for content-boosting:

If you’re having difficulty generating original content, consider outsourcing to a contractor with a vested interest in the particular field you’re working with or the demographic you’re targeting.

Tip #2: Automate to Save Time & Money


While human input will still be required, automation of PPC functions for intelligence-gathering will likely gain a foothold in 2021.

Evidence suggests that one of the biggest trends for PPC advertising in 2021 will be automation and the use of artificial intelligence (AI) and machine learning (ML) to streamline search engine marketing efforts.

What this means for businesses is that digital marketing experts will have more time for building PPC strategies instead of sorting through heaps of data. Be sure to ask just how much automation could save your budget as well as free up time to check off the other important things on your to-do list.

Tip #3: Keep Customers and Community First


As communities rebuild from the pandemic, businesses are finding creative marketing efforts that dovetail into community-wide recovery. Putting customers and community first can be a shot in the arm for public relations, and you just might gain clients and the support of your fellow business community while doing so.

Tip #4: Sharpen Your Marketing Precision

Precision target marketing is likely to remain an effective persuasion technique, and it’s important to constantly be examining your customers’ needs. As times change, consumer demands can shift.

Part of the beauty in PPC campaigns is the ability to target specific audiences with messages that hit home. Try adapting your messaging to do more than just sell a product – sell an idea that’s uniquely in tune with the changing times and customer needs.

Tip #5: Refine Keywords

infographic on this header

Wordsmithing isn’t easy – but your business will thank you for it. Try refining your keyword list using the following suggestions:

  • Add to long-tail keywords
  • Edit/shorten short-tail keywords
  • Locate keywords with poor performance – and fix them
  • Modify bidding strategy on keywords
  • Expand your negative keyword list

Tip #6: Be Flexible

Flexibility is at the core of survival in the evolving digital marketing-sphere.

As Google is predicted to limit search query data, restrict cookie-tracking and shift toward machine learning and data in 2021, it’s important to maintain flexibility.

Flexibility embodies taking your hands off the reigns and letting the technology shine.

Your marketing rep may be guiding automated bidding in place of direct control, as well as shifting his or her emphasis toward search query patterns, not search terms. This could mean more quality time spent on big-picture marketing planning efforts and less minutia.

The take-home is to engage new technology while remaining aware that your PPC marketing approach will likely change in 2021 – and beyond.

Tip #7: Be a Smart Bidder

As manual bidding becomes a thing of the past, smart bidding is taking over as a new norm. This machine-controlled automated bidding system utilizes machines to optimize conversions, saving marketers time and money.

Consider taking advantage of this new technology so your digital marketing efforts can focus more on strategies like analytics and SEO. While it’s always nice to have your hands on the wheel in manual bidding, automated bidding is something to look forward to in 2021 as a potential time and resource-saver.

Tip #8: Stay Social

Social media isn’t going away anytime soon.

In fact, today around 7 in 10 Americans use social media to connect with one another, get their news, share information and entertain themselves, according to a Pew Research Institute study.

Look for the standard paid advertising fare of Facebook and Google to expand in 2021 to include cross-platform advertising across other main channels like Twitter, LinkedIn, and Pinterest.

Keep a keen eye open for emerging social media platforms like TikTok, whose more than 700 million active users are only expected to skyrocket to 1.2 billion in 2021, according to Datarateportal.

Expanding your horizons to include a wider range of social media marketing channels can help focus energy on mapping consumer spending locations.

Tip #9: Plan for the Future

Digital marketing is constantly evolving, and it’s important to stay up-to-date. Set aside time to consult with your marketing experts or compile a list of to-do considerations heading into the new year.

Research efforts might include:

  • Building brand awareness
  • Video ad creation
  • Bumper video ad creation
  • Paid voice search advertising
  • Visual searching
  • Remarketing

Tip #10: Choose a Google Premier Partner

Google Premier Partners are best equipped to manage your online advertising and PPC campaigns. With a demonstrated knowledge in Google Ad accounts, premier partners have a proven, legitimate track record of meeting ad spend requirements, delivering agency and client revenue growth, and sustained client base growth.

Whether you’re a small business startup, nonprofit, entrepreneur or e-commerce retailer, leveraging the latest PPC strategies to your advantage could help save you time and money. SeoTuners can help. Call SeoTuners today for an affordable, personalized, and hands-on solution to your PPC strategies.

chalk board saying I love google

Making Google Fall For You This Valentine’s Day

Google is in relationships with multiple businesses. And while it isn’t necessarily picky, Google definitely plays favorites based on the clever keywords you choose, your online reputation, and of course the amount of time you spend with it. Google is the main object of our desire because it has the potential to bring us more than enough business to take our breath away. And while you could settle for other search engines, nothing quite compares to Google’s swoon-worthy capabilities. It can generate leads, improve your reputation, and ultimately funnel more money in your direction all at the same time. What’s not to love? This trifecta of benefits, however, only happens when you make it to the top results on Google’s search pages.

Here are five tips to follow to help beat out the competition to win over Google’s affection:

1) Harness the Power of Blogs

For starters, Google needs to get to know you. What are your interests? Who do you serve? What are your passions? These are questions that help Google figure out your personality to direct you to the right customers.  Blogs provide a way to answer those questions and provide a clear picture of the character of your business. And don’t forget to add pictures. Who wouldn’t fall in love with your facilities, colleagues, and services in action? But the beauty from within, driven by your literary content, makes all the difference. Think of your business blogs like a love letter. The very words you use become the tags that can drive your company to the top of the searches.

Google wants to know if you’re an authority in your field, if you have a community of people interested in your niche, and what experience you’ve had helping your clientele. Don’t be intimidated if you’re company is just starting out, Google will always welcome your blogs whether your business is old or new.

2) Aim for the Local 3-Pack

Finding a match can be hard, especially if your potential suitors can’t figure out exactly where you’re located. The one thing Google and businesses have in common is that they both know the importance of location, location, location. In order to court Google properly and make it into the coveted top 3 list, otherwise knows as the Local 3-Pack, make sure that your Google My Business page has accurate information, includes photos of your business, and has recent customer reviews. While there are no guarantees, doing these things will certainly help attract Google’s roving eye.

And once you’ve become a part of Google’s local 3 pack, customers will be able to easily find you, greatly increasing your chance for a successful match.

3) Woo With the Right Words

In order to impress the classy tastes of Google, you have to be willing to spend money on them. Investing in the benefits of Google AdWords is a true item of commitment, so what words should you use to get this relationship off the ground?. Thinking in the mindset of the customer avatar you’re trying to attract is essential for making this affectionate gesture worthwhile. Keep in mind that adwords should be created in the form of a question since that is generally how users seek search engine help. One of the ways Google has adapted throughout the years is by putting their users needs and process of thought into consideration. This is especially important for your business needs. This type of virtual relationship with Google allows your business to be found by any prospect, even if they weren’t directly looking for your particular business. All of this to say, don’t cheapen your relationship with Google by missing this essential step. The minute your company owns those adwords, the number of clicks to your business’s website will send positive results your way.

Build Trust

Trust is not a word to be taken for granted. Google has had some trust issues with relationships in the past, so they developed an algorithm to make sure they can have confidence in your business. Creating your profile, serving customers in your network, and paying for the advertising is one thing, but the bigger step to establishing trust is to regularly update your content. Use pictures and videos to show your team, location, personality, clientele, and more, and Google images will work in your favor. This is especially crucial if you’re a small business. By consistently building up your relevant and unique content, your company’s reputation for successful activity will sell itself, leading to a higher ranking in the search results.

Analyze Your Relationship

Once you and Google have been going steady for a while, it’s time to take a closer look at your relationship to see if there is any room for improvement.  Google Analytics can help you do just that. It’s a very effective tool in Google’s arsenal that tracks data about the way visitors both find and use your website. It is a treasure trove of analytical information that can help you make the most of things like keyword optimization and fine-tuning your website. Using Google Analytics helps them and helps you – so it’s a mutually beneficial part of your relationship that’s definitely worth diving into.

No matter what your business’s current relationship status might be with Google, as these five tips show, there is always room for improvement.  Looking for some help wooing your way to the top of Google’s list? Call SeoTuners today for an affordable solution for your business to increase exposure with custom SEO strategies.  We are confident that we can help cultivate your relationship with Google, as well as customize services to assist with all of your business marketing needs.

key on purple background with blog name

Why Branded Keywords Matter

We’ve all heard of keywords and know they play an important part in search engine optimization (SEO) and a website's ranking. Monitoring your keywords provides a wealth of information and opportunity for fine-tuning your marketing campaigns.  However, there is a specific type of keyword that often gets overlooked: branded keywords.

While we all know the importance of @mentions and branded hashtags in the social media universe, did you know that branded keywords can also have a similar impact? While this type of keyword seems to fly under the radar, here are several reasons why they should be getting some undivided attention as a crucial tool in climbing the Google ranking ladder.

What is a Branded Keyword?

In order to understand their importance, you have to know what a branded keyword actually is and what sets it apart. Words or phrases that are directly related to your brand, product, or service are considered branded. One key aspect of these types of words is the fact that they are discoverable through social media as well as search engines. There are some common branded keyword types that you might recognize when browsing the Internet:

  1. Brand names

We’ve all seen these out in the wild. Take these brand names for example:

“Google”

“Wal-Mart”

“Target”

Sounds familiar right? These are obvious and distinguished brand names that will be prevalent in search results. It is important to note, however, the difference between branded keywords, hashtags, and mentions.

If someone tweets the word “Google” this represents a branded keyword. Tagging @Google in a tweet would be considered a mention while using #Google would be an example of a hashtag.

  1. Product Names

These keywords may not be as popular but can be extremely effective if used properly. Product names, also known as product lines, mention a specific product, service, or brand. The most recognizable example of a product name comes from McDonald’s, with terms such as “McRib” or “McDouble”. This gives their product a sense of identity. When people think of these specific items on the menu, they will instantly associate them with the McDonald’s brand.

Some other examples include:

  • Beefy 5-Layer Burrito (Taco Bell)
  • Double-Double (In-n-Out Burger)
  • Geek Squad (Best Buy)

There are also examples that include the company’s name along with the product. These are very easy to notice as seen in these examples:

  • Amazon Alexa
  • Microsoft Surface
  • Samsung Galaxy
  1. Intentional Misspellings or Name Variation

You might wonder, why would a company misspell a word on purpose? Well, it’s surprisingly useful when applied in the correct situation. People tend to remember the spelling of these brands due to their uniqueness.

The term “Camelpak” (camel pack) has gained great popularity due to its unusual name. There are many people who will likely associate their products with camping or hiking due to this piece of branding. Krispy Kreme Doughnuts used alliteration to their advantage as they adjusted their brand name to something more distinguishable. This gives the company an opportunity to separate their products from the word “doughnut”.

There is a deeper meaning to these misspelled names, however, as their SEO potential increases greatly because of their special names. In the race to get a unique domain name, these highly-identifiable brand names shoot to the top of the search result rankings. Think about it, customers will likely search “Camelpak” due to its convenience instead of “hiking backpack”.

Why do Branded Keywords Matter?

A few of the examples above have shown the clear effectiveness of branded keywords, but there are more reasons why you should make the most of these distinguished terms.

Increased Potential for Meaningful Customer Interactions and Support

The reason why many companies look past branded keywords is that the business does not receive a notification when someone searches their name, unlike a mention or hashtag on social media.

By optimizing your keywords, you can find more avenues to interact with your customers, even if they have failed to tag or @mention your company. By keeping track of related keywords, you’ll be able to track the activity of your customers with more proficiency.

More In-Depth Analysis

Tracking your keywords and interactions more closely can help you see how you are stacking up against your competition. Once again, not everyone is going to tag your company, so it is important to monitor these keywords to receive true feedback.

This can also give you an idea of your competitor’s ad strategies. In fact, sometimes potential customers will directly search for competitors. For example, a customer might search for “[brand name] competitors” if they are not currently satisfied with their product. Doing this for your company is a good way to measure where your company ranks amongst the competition.

Better Understanding

Overall, these branded keywords will give your company the opportunity to market your brand while monitoring your effect on your consumer base. Taking an in-depth look at your customer’s experience with your product or service can be particularly helpful in your business’s attempt to grow. Branded keywords give your company the knowledge needed to have SEO success going forward.

Don’t make the mistake of overlooking the potential that branded keywords can offer. By making them a priority in your marketing plan, you will be sure to gain a competitive advantage that results in improvements in both brand awareness and sales.

Need help with harnessing the power of your branded keywords or improving your website’s search traffic? Call SeoTuners today for an affordable solution for your business to increase exposure with custom SEO strategies. We are confident that we have a solution for all of your business marketing needs.

 

man at computer confised

Five Reasons Your Website Isn’t Ranking

Building a successful website is not always as easy as it looks. Creating a good-looking home page and organizing all of your information on your site is a solid starting point, but sometimes that Google ranking just won’t move in your favor. Unfortunately, it’s not quite as simple as “if you build it, they will come”. In reality, it can be quite complicated to improve your rank on Google, and there may be things you are inadvertently doing that are having a negative effect on where you currently stand.

Why does my website need to be ranked?

In the ever-changing digital world, the importance of a high Google ranking has only increased. More companies are prioritizing the Internet to market their services, which makes gaining an advantage on the most popular search engine the key to success online. This is how your company can separate itself from the competition and get more eyes on your beautifully designed webpages. The majority of clicks come from the highest-ranked search results, so optimizing your keywords and content correctly will bring your website to the forefront. Understanding and taking advantage of a higher Google ranking will inevitably result in more business growth.

Now, let’s take a look at some of the reason your website might not be achieving the ranking results you desire:

  1. You’re Just Getting Started

Maybe you’ve recently launched a new website and you’re wondering why it hasn’t had a great deal of success yet. Rather than be alarmed, remember to have some patience in the beginning. Search engine optimization (SEO) takes time to develop – it doesn’t happen overnight. It’s likely that the algorithms Google uses have not noticed the validity of your site yet. Google also goes through a filtering process for new websites, as they make sure they are evaluated and examined thoroughly before they are fully validated. This process is called the Google Sandbox.

This period in the sandbox can last three to six months, so there is no need to worry if your website is still young. The best way to approach this situation is to produce the best content possible and to begin creating an effective SEO strategy for the future so that when you’re out of the sandbox, you’re raring to go!

  1. Your Main Keywords are Too Competitive

In some situations, it can be helpful to target broad keywords that show up in a variety of search results. However, if you’re a new company, you may need to be more specific to reach your target audience. For example, a new hair salon that tries to rank for “hair cuts” will struggle to show up in most users’ search results. It will take years of hard work to capitalize on this type of keyword optimization.

A much better approach to this situation would involve long-tail keywords or terms that are specific to your region. A hair salon might try for a search term such as “best hair salons near Thousand Oaks” to reach their target audience more efficiently. Optimizing your keywords specifically for your area is crucial for new or smaller businesses looking to improve their Google ranking.

  1. Your Pages are Loading Too Slowly

Now, this could be a big one. Keeping your visitors happy with a user-friendly website is vital because if they have a poor experience, it will shorten the amount of time they spend on your site. Google will notice the short retention times, which could serve as a huge detriment to your online ranking. Try comparing your site’s speed to your competitors by using something like Google Site Speed Test, which is easy to do and will help you see what you’re up against in this area.  While this component of SEO seems very simple, it’s essential to successful ranking.

  1. Make Sure Your Website is Indexed

If you are not familiar with website indexing, it’s time to learn. Indexing is the process of using keywords and metadata to allow for a more useful vocabulary on the Internet for on-site searching. Improper indexing or completely missing this step is a common mistake that almost always leads to poor search engine ranking. A website must be indexed to appear in Google’s search results. If your website is not indexed, there is no way for Google to know that your site even exists.

First, check to see if your website has already been indexed by searching “site:yourdomain.com” in Google. If Google has already crawled your website, you’ll see a list of results that are similar to your domain name. If you don’t get any results, then your site has not been properly indexed yet.

Next, you’ll want to install and set up Google Analytics and Search Console. Google Analytics is a brilliant tool that measures statistics about your website such as visitors, time spent, pages visited, and more. Google Search Console gives you the opportunity to monitor the different components of your site such as recent crawling data or any issues that may arise. Want to dive in deeper? Follow these steps to get started and make sure your website is indexed the right way so it can be found and move up the Google rankings. 

  1. Your Competition is Strong

 Your company is likely not the only one who is looking to improve its search engine ranking. You are not competing against Google and its algorithms, but also your immediate competitors.  They, too, are constantly trying to climb the ladder and become the company that pops up in the search results most often. Take note of the best practices that your competitors are utilizing and stay up-to-date with the most effective SEO methods to smash your competition.

If you’re interested in improving your website’s SEO ranking, contact us today.

SeoTuners offers affordable local SEO packages for your business and your budget. We are confident that we have a solution for all your business marketing needs.

 

man on bed needing help

The Importance of SEO for Treatment Centers

Marketing your treatment facility is very important for reaching clients who need your help in treating their addictions. Handling the technical aspects of SEO (search engine optimization) should become a priority for your company in order to improve your online ranking. SEO plays a larger role than one may think when it comes to the digital marketing aspect of your facility. Let’s take a look at why optimizing keywords should be a priority for drug rehab centers.

Keywords

Keywords are central to the success of SEO optimization and extremely vital to content marketing. When an individual reaches out for help, they will often turn to the internet to search for their rehabilitation options. Common search terms may include “relief for drug use” or “rehab centers”. Various search engines will refer this individual to the most relevant and popular resources. As a treatment center for drug rehabilitation, it's imperative to make sure these keywords are prevalent in your online content. We have a very dedicated SEO team who is committed to getting your company’s Google ranking to the top of the food chain. We want your content to do its job by finding its way to the forefront of the consumers’ search results.

Long-tail keywords can also be very effective for your website’s search engine ranking. These are keywords that are quite specific and have the ability to find their way into detailed search queries. These are not always commonly searched terms, but their uniqueness allows them to separate from the competition. They also have the added benefit of higher conversion rates. This will increase the chance your website shows up in more informational searches, where your detailed webpages can really shine.

Finding good long-tail keywords can be very simple. Type in a few words to the Google search bar and see the recommended search items you receive. This serves as a perfect example of what to strive for in your keywords.

Content, Content, Content

Optimizing content with relevant keywords and research is another very important aspect of improving your SEO ranking because this is where you can make the most of your analysis. However, the quality of your content is the most important part of this process. Your content must be engaging and attention-grabbing to draw your target audience to the services offered by your treatment center. Also, creating a variety of content helps your website appear in many different searches, which is the ultimate goal of SEO optimization. Find the relevant topics that your market demographic will search for and create a plethora of interesting content to bring people to your webpages.

Point Them in the Right Direction

Creating great content is very helpful when it comes to building interest, but SEO experts can get people in your area headed in your direction. These experts can rank your treatment center in a particular area, making sure your webpages contain the correct city and region names. They can also offer services to help optimize your directories to ensure that your business is showing up in the common directories such as Google, Bing, and Yahoo. By keeping this information up-to-date and consistent, your treatment center will be easy to find.

Know Your Audience

The common audience associated with those searching for treatment facilities include:

  • Parents
  • Children of addicts
  • Those who have loved ones in need of professional help
  • Teachers, mentors, and school administrators
  • People struggling with addiction
  • Those currently in the recovery process

The content you create should cater to this specific audience and be broad enough to reach all possible connections. Featuring important information for friends and family will create more traffic on your website and help those in need to get the assistance they deserve. Delivering content that gives people an opportunity to celebrate recovery is also a good idea.

Showing that your treatment center offers services for various types of addiction will also drive more people towards your site. An innovative technique would be to display dedicated pages for different drugs, opioids, and alcohol so visitors can find specific information and resources featured on your site. This helps create a sense of personalization on your website, which should be a main goal to achieve peak optimization.

Improved User Experience

We always want our users to have a good experience when browsing our website, no matter the target demographic. Your website update plan should involve the improvement of content, graphics, and design practices to make sure all visitors are reaching your pages as quickly and easily as possible. People want their information quickly, so making your services easily available is necessary to stay ahead of the game.

By improving the user-friendliness of your site, your search engine ranking will soar towards the top. It's easy for Google to track when users visit a site and when they click away. If they see that users are constantly clicking away from your site, that isn't good news for your Google ranking. Making your content easily accessible is vital to your website’s success.

By choosing SeoTuners for your SEO marketing, your treatment facility will get the attention it deserves. We truly value our clients and the good they are doing to help people in our community fight their addictions.

Our team understands that each treatment center is unique, and we’ll be sure to reflect this in your content. Our SEO strategists are comfortable writing about co-occurring disorders, integrative treatment options, relapse prevention, and aftercare. We feel that being aware of these small but pertinent details will allow us to deliver truly personalized results to our valued clients.

Call SeoTuners to learn more about our SEO process for drug rehab centers and how we plan to get you to the top of the search results!

computer with faq

FAQs: Creating a Useful and Well-Optimized Page

When you click on an ad or Google listing, usually you should be able to pinpoint what their website is selling almost immediately. The home page you land on should make it obvious, however, some products and services are not that clear-cut and need a bit more explanation. It’s essential not to leave your visitors or the search engine wondering what you are selling, because if Google can’t quickly find the answer that a potential client is looking for, they will feature your competitor instead. Not because they have a better product, but because they happen to have the answer to that specific question on their website.

 

The best way to ensure that Google shows your site is to create a frequently asked question page. This page is easy to create and provides your customers and the search engines with all of the answers they are looking for in regard to your service or product.

 

Since 75% of online customers expect to fine what they need within five minutes, a FAQs page will not only help search engines find you but will also decrease the load of your customer service team. Just think if your page is well thought out with answers to the most common questions, there is no need for most customers to reach out to you directly. The page may even encourage the consumer to buy your product right then and there, since they don’t have to wait on your reply.

 

This page will also build trust between you and the consumer. Make sure to cover your return policies, shipping process, and anything else that gives you the appearance of transparency. If internet users trust your brand then Google will too! Not to mention that adding an additional page to your website will give you more opportunities to add internal linking to your other pages or blog posts.

 

We don’t recommend going with the basic “catch-all” questions, rather a strategic list of very specific questions that you know your target market is asking. Here is how to start:

 

Strategic Questions & Answers

 

Before creating your new page, it’s crucial to raise the right questions to educate your online customers about your service or product and generate demand. It takes thorough and continuous question research, a lot of planning, and a little strategic work.

 

Start by planning a meeting with your customer service team and see what questions they get asked on a daily basis. If they are starting to see a pattern in the question’s that users are asking, it is a good idea to add those items to your FAQs page. Keyword research is another great way to find out what people are searching for. Some great keyword research tools include:

 

  • Google Search Console
  • Moz Keyword Explorer
  • Soovle
  • Jaaxy

 

Check out your competitors’ FAQ pages and product reviews for items in your niche. The most important thing to note from this research is what questions they aren’t answering. Adding additional information that your competitors lack is a great advantage in the SEO world.

 

Visuals and Clear Answers

 

A good rule of thumb is to write short answers to each question, two or three paragraphs is considered standard. If you add more than that the page will look long and cluttered. If you need to say more, you can always hyperlink to an article or video.

 

Don’t limit your answers to text, think about adding some visually appealing aspects to your page, too. Infographics and explanatory videos are great ways to explain your product or service. Creating a video to answer most of your questions will not only visually answer questions but have the added bonus of giving you the chance to be seen on YouTube.

 

It’s important to note that this page is not the place to write marketing jargon. It should be easy to read, clearly answer the questions, and cover the whole issue. Choose facts over a marketing spiel, but do think about how you’re portraying your company’s values in each answer and make sure those come across accordingly.

 

Write from the perspective of your customer, using first-person pronouns like I and my. This can help them connect with your brand and feel as though their questions and concerns are truly heard by you.

 

Cover Content From Other Pages

 

Even if you’ve explained your services or products on other pages within your site you can still benefit from a FAQ page. Just because you covered the same information somewhere else doesn’t mean that the user has gone through every page on your website to find it. More than 60% of consumers say that their go-to channel for simple inquiries is a self-serve Q&A page. Millennials and Gen-Z users seek quick and easy answers as opposed to doing detailed research on each and every company that they consider using.

 

Think of your FAQs page as a chance to expand on helpful content that your site already addresses!

 

Measure the Success of Your Page

 

Now that you have a FAQs page it is time to sit back and wait. The only way to find out if you optimized your new page well is to track its performance. Use a tool like Google Data Studio or Stat Counter to see how many views your page is getting and how long users spend there.

 

If your customer service team continues to receive the same questions that you highlighted on your FAQs page, then maybe the page is not as user friendly as you thought. Try switching up the layout of your page or the order of the questions you have included. Once you are certain that your page is easy to read reevaluate the copy to make sure your answers are clear.

 

FAQ pages are not the only type of webpage that is helpful to users. Long-form, topic-specific content is also helpful for your audience and will increase your search ranking.

 

Do you need assistance optimizing your webpages? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

 

 

 

 

 

 

 

 

 

 

man not knowing where to go

How to Find a Marketing Team That Will Come in Clutch For You

Navigating the world of digital marketing can be a daunting task for most business owners. With over 75,000 advertising agencies in the United States, it can be impossible to narrow it down to just one. They all claim to be the best, get your business the traffic it needs, and seem to have client testimonials to back up those statements.

However, if every agency has sparkling reviews, how can you possibly choose? Here is what to be on the lookout for to find the right agency for you:

Transparency

Review an agency’s website and, if you don’t see an address, bios, or a client list, then this agency is likely not worth your consideration. Lack of transparency is the most basic and also the most overlooked red flag. If an agency looks like it is hiding something, then it probably is. For example, there are many offshore agencies that make big promises with cheap rates but don’t have any accomplishments to back up their claims.

The Right Fit

Just because an agency appears to have loyal clients and to have achieved impressive results, it doesn’t mean they are the perfect fit for you. It’s not only important to do your homework on their capabilities, but also to find someone you trust and feel comfortable discussing marketing strategies with. Make sure they understand the vision you have for your business and can communicate it in a way that feels right for you and your brand.

Strategize Together Before Committing

It’s perfectly normal to ask your potential marketing agency to discuss their plans with you and explain what they recommend for your business. Not all industries are treated equal and it is important to make sure that they have a plan for yours. Find out if they work with only B2C or B2B companies and look over the results they have for companies that are similar to yours.

If they don’t supply case studies on their website for you to read make sure to ask if they have any available . Ask what industries they specialize in and make sure to check out their personal online presence. A digital marketing agency should have active social channels, a blog, and a website that is easy to navigate while being informational.

google results

When viewing the Google Analytics of a sample client make sure to take note of the revenue percentage. This number will tell you how much that client made over the specific period of time they were with the agency. Since digital strategies take months to accomplish, make sure you are looking at a span of four months or more.

Remember slow and steady wins the race!

Look at Awards and Reviews

If a marketing agency has any awards you can most likely find them displayed on their website. If you don’t see any that is probably a sign that they don’t have any or worse they didn’t think it was important to list them. If an agency forgets to display their proudest moments, what makes you think they won’t forget to highlight yours?

Examples of awards include:

seo tuner awards

Clutch finds the best firms in the industry to help business owners find the perfect marketing company for them.  Every month Clutch awards the highest performing B2B companies by industry and location. In order for a business to become a “Top Advertising and Marketing Agency” on Clutch they must have verified reviews, data-driven content, and better business solutions than their competitors. The platform will show you the rating, average cost, location, and contact information for their chosen winners.

clutch listing

It’s not only important to look at the overall star rating but also how many reviews they have. It’s easy to have five stars when you only have three reviews! Also make sure to check out the service focus. At SEO Tuners everyone is a master of SEO! While other companies try to do everything under the sun, we’re focusing on the nitty-gritty that really matters to all businesses with an online presence.

quote from CEO

Companies who recommend Clutch include:

• Entrepreneur Magazine
• The Huffington Post
• USA Today
• Forbes
• Business Insider

If your business needs a better ranking on Google then TopSEOs is a great additional resource for you. They highlight the best companies for search engine optimization. Sites like TopSEOs and Clutch make it easier for you to narrow it down to a few top choices without visiting multiple sites.

Pour a Drink and Think

Once you have heard all of the strategies and have narrowed it down to a few options pour a drink and think about it. Skip the part where you pick a random name out of a hat and truly think about your future partnership. At the end of the day all of the companies you narrowed it down to must have impressed you in some way.

However, as a business owner marketing is supposed to be a fun part of your job. Choose someone who made you excited about the future during your meeting and that you could see yourself and your team working with. The better communication and relationship you have with an agency the more your campaign will thrive. That being said it is important to find an agency that knows your business and seems to care about your success like it was their own.

We deliver nothing less than what we promise and that’s what our clients want and appreciate. You want something done; you hire us!

Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

The clutch award

Clutch Recognizes SEOTuners as a 2020 Top B2B Company in California

Clutch finds the best firms in the industry to help business owners find the perfect marketing company for them. The directory shows client reviews, price points, location, and contact info for the agencies within your search parameters.

Every month they award the highest performing B2B companies by industry and location. In order for a business to become a “Top Advertising and Marketing Agency” on Clutch you must have verified reviews, data-driven content, and better business solutions than your competition.

Out of the 200,000+ agencies on Clutch we are honored to have been chosen as a Clutch Leader! We believe that this recognition will strengthen our online visibility, increase our credibility, and show our commitment to our clients. Clutch is trusted by credible sources such as:

list of logos

We were established with a mission to provide great services to businesses that truly care about the work they do. As digital marketers, we know that the industry is full of self-proclaimed experts who promise the sun, the moon and the stars but aren’t able to deliver impressive results. We are NOT that agency.

We were chosen because every member of our team is a MASTER of search engine optimization. While other companies try to be a JACK of all trades, we’re focusing on the nitty-gritty that really matters to all businesses with an online presence.

We provide our clients:

Personalized Attention

If you think you’ve come to a place where your project’s going to fall into a black hole, we’re happy to say you couldn’t be more wrong if you tried. Our team prides itself on the level of attention and analysis we provide every client of ours, because for us, you’re not “just another website.” 

A Creative and Innovative Approach

 Great design happens when form meets function. We know that it’s not enough to have a stunning website with interactive bells and whistles that won’t drive any traffic or leads for you.

Our team approaches every web design project with a balanced understanding of “User Experience Design” (UX), in relation to the “User Interface Design” (UI), without sacrificing creativity. 

Social Attention

Whether you’re looking to make a splash on Social Media or use those platforms to build backlinks, increase traffic, or gain a strong share of social signals, we’re here to help you out.

Companies appreciate results. So, when we deliver exactly what they need, they love us for it. Now that love has turned into something concrete, something we can hang our hat on it and say we earned that - a Clutch award.

quote from CEO

We deliver nothing less than what we promise and that’s what our clients want and appreciate. You want something done, you hire us, and then maybe write a review of our service. Just like these quotes from some of our recent reviews:

review from client

review from client

Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

man touching virtual screen

SEO Processes That Are Easier with Higher Domain Authority

This entry was posted in Content and tagged , , , , , , on by .

Search engine optimization is a time-consuming effort and often takes patience to see results, especially when it comes to gaining higher domain authority.

 

High domain authority means that an entire website domain, including subdomains, have reached a status that is more powerful than comparative sites. With high authority, a site most likely exists in top 10 listings on Google searches. Good standing authority is usually gained through sufficient and quality SEO. Large businesses that already have an established brand name generally reach a higher authoritative status faster and easier. However, it is possible for any site to land a spot on the first page of Google if the proper steps are taken.

 

Once you’ve reached a certain level of authority status, your ability to rank higher in searches may naturally improve. As a site gains an authoritative edge, using competitive keywords in turn with a dominant authority level allows that domain to continue to move up the ranks.

 

Once you have climbed those ranks, certain SEO maintenance becomes easier and, with only a little TLC, you will most likely stay in the top ten. SEO Tuners highlights these items that are essential to maintain once high authority is achieved:

 

Improving Ranking Abilities

 

Think of your website like you would your credit score. There are multiple factors that go into the determination of your score, and no matter how great you are at paying off your card, your score will never be perfect until you’ve proved over time that you can maintain that habit. Sites under a year of existence have a harder time reaching elevated search rankings. The reason behind this is not because it isn’t a great site, but because the site has not existed long enough to prove to Google it is worthy. Therefore, websites that are three years or older have a greater chance at listing in the top ten.

 

Ranking and Utilization of Link Equity

 

Gaining significant authority means you probably already have some compelling links, and those links will only continue to become more powerful when utilized correctly.

 

Linking back to yourself only improves your standing and is easier to do once you have achieved a higher ranking, gaining you link “equity”.

 

Additionally, the hyperlinks that you simply link out to different people grow to be even more valuable, which makes for an extra enticing goal.

 

Much like Instagram uses blue checks to verify that an account is official, a website domain is practically verified as having higher authority if it shows up in the top listings of a Google search. And much like businesses prefer their merchandise or services to be advertised by verified accounts, domains with high authority that rank in the top 10 of Google searches are generally preferred by users.

 

Protection from Bad Links

 

As your own links become more valuable and your link equity strengthens, protection from negative links is improved through a number of ways. It becomes harder for your links to be spammed by low-authority entities such as spam sites.

 

As your site is linked through millions of other sources, bad links will not have as much of a negative impact because your steady stream of good links will drown them out.

 

With less negative impacts by unfavorable links, your high ranking domain will continue to thrive as long as proper measures are taken, such as avoiding over-optimization.

 

Avoidance of Over-Optimization

 

If you are building a new website and working on SEO, it’s easy to fall into the trap of over-optimizing your pages and content. Although Google doesn’t have an over-optimization penalty, it can still hurt the ranking of your site. Improving your website's authority without over-optimizing actually helps you avoid that trap in the future.

 

When generating a great credit score, you need a diverse portfolio of credit types. This is also true when striving to attain a great ranking. The important thing in web optimization is variety.

 

With more quality links of your own, you’ll naturally have more diversity and are more likely to avoid over-optimizing. Once your domain is dominant in listings and is a force to be reckoned with authoritatively, you’ll be able to utilize your own links to your advantage without any supposed threat. Whereas, with less authority, you may see negative repercussions from using or reusing certain links.

 

More Crawling Opportunity

 

The more pages you have on your domain, the harder it is to get Google to crawl those pages - unless your authority is in good standing.

 

High-end sites with many quality links and pages have a greater chance of getting their entire site crawled, and even sites that are newer but have attained high authority play into this advantage as well.

 

Indexing Priority

 

A site with high authority typically will also receive indexing priority while being crawled by Google. If your site is already being crawled at an optimal rate, it’ll most likely be indexed faster. Pages and websites with higher authority are generally crawled and indexed more quickly, which helps such high standing pages and sites remain in an elevated position.

 

As long as your site is frequently updated and is in good authoritative standing, it should naturally remain in that status as long as any site updates have not gotten rid of quality links or added poor ones.

 

These high domain authority perks are a result of effective SEO efforts, and although each described perk is an advantage once that status is achieved, the optimization efforts required to improve a domain’s status are necessary by anyone looking to move up in the ranks regardless of where they are currently.

 

How can I improve my domain authority?

 

Improving domain authority can best be accomplished through a number of steps including:

 

  • Choosing a relevant domain name
  • Optimizing individual page content
  • Creating quality, linkable content
  • Enhancing internal links
  • Removing bad links
  • Increasing page loading speed
  • Adapting your site to be mobile friendly
  • Social Media promotion

 

Like the maintenance of your credit score, keeping your high authority becomes easier with time and effort, allowing you to enjoy the perks of high status and make further SEO actions more powerful and efficient.

 

Getting in contact with SEO experts such as those at SeoTuners is a great way to ensure that your website is fully optimized and meets the standards of the internet today. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.