Tag Archives: small business

The clutch award

Clutch Recognizes SEOTuners as a 2020 Top B2B Company in California

Clutch finds the best firms in the industry to help business owners find the perfect marketing company for them. The directory shows client reviews, price points, location, and contact info for the agencies within your search parameters.

Every month they award the highest performing B2B companies by industry and location. In order for a business to become a “Top Advertising and Marketing Agency” on Clutch you must have verified reviews, data-driven content, and better business solutions than your competition.

Out of the 200,000+ agencies on Clutch we are honored to have been chosen as a Clutch Leader! We believe that this recognition will strengthen our online visibility, increase our credibility, and show our commitment to our clients. Clutch is trusted by credible sources such as:

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We were established with a mission to provide great services to businesses that truly care about the work they do. As digital marketers, we know that the industry is full of self-proclaimed experts who promise the sun, the moon and the stars but aren’t able to deliver impressive results. We are NOT that agency.

We were chosen because every member of our team is a MASTER of search engine optimization. While other companies try to be a JACK of all trades, we’re focusing on the nitty-gritty that really matters to all businesses with an online presence.

We provide our clients:

Personalized Attention

If you think you’ve come to a place where your project’s going to fall into a black hole, we’re happy to say you couldn’t be more wrong if you tried. Our team prides itself on the level of attention and analysis we provide every client of ours, because for us, you’re not “just another website.” 

A Creative and Innovative Approach

 Great design happens when form meets function. We know that it’s not enough to have a stunning website with interactive bells and whistles that won’t drive any traffic or leads for you.

Our team approaches every web design project with a balanced understanding of “User Experience Design” (UX), in relation to the “User Interface Design” (UI), without sacrificing creativity. 

Social Attention

Whether you’re looking to make a splash on Social Media or use those platforms to build backlinks, increase traffic, or gain a strong share of social signals, we’re here to help you out.

Companies appreciate results. So, when we deliver exactly what they need, they love us for it. Now that love has turned into something concrete, something we can hang our hat on it and say we earned that - a Clutch award.

quote from CEO

We deliver nothing less than what we promise and that’s what our clients want and appreciate. You want something done, you hire us, and then maybe write a review of our service. Just like these quotes from some of our recent reviews:

review from client

review from client

Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

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PPC Strategies: COVID-19 Search Trends

Due to COVID-19, people around the globe are wondering what the new “normal” will look like. Everything from the economy to consumer behavior has witnessed drastic changes. People are looking to buy their products online to avoid getting or spreading the virus.

Just within the first week of quarantine, screen time shot up 33% ! Now is definitely the time for business owners to get creative and move their marketing efforts toward the internet. The search landscape has changed across almost all industries. However, here are four industries that should definitely be taking advantage of the current situation with PPC campaigns:

Travel

It’s no surprise that travel continues to be an industry facing major challenges during the global pandemic. Search volumes related to flights, hotels, and other related subjects have decreased by 90% over one year. Consumers are hesitant to travel due to the shelter-in-place restrictions and 2-week self-quarantining required after traveling internationally.

However, now more than ever people are searching for things they can do close to home. This is the perfect time to focus your ad dollars on regional and local areas since many other travel services already have.

If your business is dependent on international travel, there are still ways to keep your business relevant. Jet2 sent out an email campaign asking what their customers were looking forward to most after the pandemic ends. The responses were:

  • 53% beach lazing.
  • 15% uncovering culture.
  • 12% cuisine tasting.
  • 8% getting active.
  • 8% experiencing nightlife.
  • 4% souvenir shopping.

Although this email poll doesn’t give Jet2 immediate sales, they now know that beachy destinations should be a large portion of their future online marketing efforts.

Marriott Hotel and Resorts went another direction with their marketing by pulling on heart strings. They went to social media to show that they are still here for their customers during the shut downs.

 

instagram post from marriott

 

Even if sales are not through the roof it is important to keep your name in the game through ads and social media!

Retail

Retail has been one of the stronger industries during the global pandemic. However, growth has massively shifted from in-person to online shopping. At-home beauty products ranging from hair dye to press on nail searches are up year over year.

There has been a 36% increase in searches around hair dyes and coloring and a 118% increase in clicks. Simultaneously, the personal grooming category has seen a 79% increase in searches and a 146% increase in clicks.

Hobby stores are also experiencing an increase in searches. There is unmet consumer interest as growth in searches outpaces the click growth for hobby-related queries. This includes genealogy, arts and crafts, birding, outdoor recreation activities, camping, gardening, cooking, model building, and home brewing.

Running a PPC campaign will ensure that your retail store shows up for customers who are in need of products like yours.

Automotive

With everyone working from home the need for a new car was brought to a grinding halt. However, in-market purchase queries increased in March, despite the shopping patterns and search themes shifting.

With job security up in the air, most people are hesitant to buy such an expensive item. That being said, search terms are showing that as people adapt to the “new” way of life they are taking advantage of the time-limited offers that dealerships and auto-related industries are offering.

A few trends that Search Engine Journal has seen include:

  • Consumers are trying to understand which dealerships are open versus closed due to varying policies related to “essential” businesses. Creating clarity for your customers is increasingly important, especially if you are open today.
  • Shoppers are increasingly looking for dealers, dealerships, and specific models “near me”, with these types of queries up 22% in the last 30 days over the previous 30 days.
  • Shoppers are looking for “affordable” vehicles, with affordable related queries up 85% year to date.
  • Leasing queries are up 51% in the last 30 days over the previous 30 days – indicating the consumers are looking for more affordable payments.

Car sales aside, automotive insurance searches are up 44%. The spike in searches is caused by consumers who are searching to lower their insurance premiums. This may seem bad for business, however, now is the perfect time to adapt and begin a PPC campaign and feature limited time coverage specials on your site.

We recommend bidding on terms related to quote comparisons, affordable policies, and pay-per-mile insurance.

Health and Wellness

With a global pandemic in motion, it’s no surprise that health and wellness is a popular topic. Searches related to the coronavirus symptoms, vaccines, and treatments are up year over year.

There was also an increase in searches related to masks, sanitizer, and disinfectants. Searches for the flu vaccine increased 478% year over year with nearly 21% of searches containing a coronavirus related term in the query.

As the months of quarantine stretch on, the searches around depression have increased 3X and anxiety 2X. With emotions running high, it’s the perfect time to get your wellness brand or product out for everyone to see. A PPC campaign can ensure that people who are searching for advice or a similar service will see your site on Google.

Do you need assistance with your PPC campaign? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

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SEO Knowledge Gaps in a Digital World

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Coronavirus has affected the world unlike anything before, and it’s no surprise that surveys say 82% of small businesses are concerned about the impact of the pandemic. Government restrictions have forced businesses to close their doors or completely change their business models. Much like Darwinism, employers must adapt or face the decision of giving up on their dream.

Although 2020 is known for its technology and online influence, there is still a knowledge gap between millennial and generation X business owners. Obviously, the younger generations have the advantage of being more at ease with search engine optimization and promoting themselves on social media. However, nearly a quarter of business owners today are still either vaguely or not at all familiar with SEO at all.

While some businesses are simply trying to wait out the pandemic, others are choosing instead to evolve and thrive. Business owners are realizing that the internet is their friend and can help them and their business survive the COVID-driven economic crash surrounding them.

Business Owners and SEO

 In a digitally lead world, having an online presence is crucial to success. If your business executes your SEO poorly, you risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if you have a great show, it will be hard for it to gain a following because you are too hard to find. Similarly, you can have a wonderful business, but if Google does not show your website in their search results, then potential customers will struggle to find out about you.

A survey revealed that nearly a quarter of business owners were only either vaguely or not at all familiar with search engine optimization. Only 25.6% of business owners classed themselves as “very familiar”, with the highest percentage of them falling into the category of “mostly familiar”, at 29.4%.

 Most people report that they don’t scroll past the second page of Google. With 83% of search traffic coming from organic searches and only 17% coming from paid searches, it is apparent that your website must compete for a spot on the first two pages of Google. If your business has a website, an SEO strategy must be implemented to compete in the current online market. 

Knowledge of SEO

As a business owner, you probably have a basic understanding that Google helps drive traffic to your website. However, 1 in 4 business owners and 2 in 5 non-business owners are not familiar with SEO.

graph of results

The positive take away from this is that there is a wealth of opportunity for business owners like you to learn more about SEO, how it can impact your business, and the steps needed to acquire a competitive edge over your main competitors.

Business owners appear to have a marginally better understanding of SEO than non-business owners. But ultimately, the survey reveals that there is plenty of room for both parties to learn more about search engines and SEO. After all, a whopping 4.54 billion people actively use the internet.

SEO Quiz Results 

A recent study of 1000 participants was done to find where the knowledge gap in SEO was most prominent. The survey included an eight-question quiz. Business owners received an average score of 48.7% correct answers, with non-business owners averaging 38.7%. With multiple-choice questions, all survey respondents failed the basic SEO quiz. The questions included:

  • Which best describes organic search?
  • What is alt text?
  • What are backlinks?
  • What is anchor text?
  • Site Speed is an important factor in Google search rankings. True or False?
  • Nofollow links do not impact Google search rankings. True or False?

28.7% of people answered that organic search results were searches directly with a search engine, rather than the correct answer; unpaid search results. Only 33% of participants knew what alt-text was, and 28.6% of them admitted that they didn’t know what backlinks were. Given that organic search and backlinks are considered two of the most critical concepts in SEO, it’s surprising to discover that only about half of the population understands them.

42.9% answered “what is anchor text” correctly, and 55.8% of people knew that site speed is an important factor in Google search rankings. More than half of the respondents chose “I don’t know” for whether or not nofollow links impacted Google search rankings.

infographic of statsBoth business owners and the public were much more familiar with the concept of keywords than they were with other aspects of SEO, like backlinking. This suggests that while people may realize how Google operates on the top level – by typing in keywords and receiving the results that hopefully best match their query – they may not fully understand how Google decides what to rank in those top positions. 

The Meaning 

It’s easy to take for granted how simple it is for you to find the answer to your question in minutes. But understanding how it works, what paid results are, and how authority and trust are built is a harder concept to grasp.

Diving deeper into the importance of SEO is exceptionally more important for business owners. It’s your key to unlocking exposure and staying in the game!

Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

 

 

man with error screen

The Google Glitch That Shook The Internet

With the COVID-19 pandemic in full swing, the world depends on the internet now more than ever. Video chats and internet searches have become essential for anyone working remotely due to shutdowns.

Close to 7 billion searches on average are handled by Google in a day, meaning roughly 1.7 billion people depend on Google daily. Because of the recent dependency, Google users were left perplexed when search results were suddenly not turning up on Monday.

 

As stated in the 2000 hit “Oops I Did It Again”, by Brittney Spears, Google experienced another glitch. The search giant, unfortunately, experienced an error that disrupted search results and page rankings, causing users around the world to report bizarre results. For example, some searches brought up a concentration of links to major e-commerce companies like Amazon and others triggered wildly inaccurate responses to requests for recipes.

 

Google said in a tweet that they detected the issue in their indexing systems and the issue has since been mitigated. We have noticed that since the glitch, our clients have regained their position on Google. However, full details on the glitch have not been released.

 

tweet from google

 

 

The Google search glitch was also experienced in Europe as well as Asia and all English-speaking countries. Google’s search glitch appeared to affect all languages, countries, and niches.

It affected everything from local services to recipes. E-commerce sites, however, reported more fluctuation in ranking compared to other industry sites.

 

 

Has this happened before?

 

Although Google is the powerhouse of internet searches, they do experience glitches now and again. In February the search engine had a software bug that resulted in users’ personal videos being emailed to strangers!

 

The flaw affected users of Google Photos that requested to export their data in late November 2019. For the entire four days, the export tool wrongly added videos to unrelated users’ archives. Because of the software bug, private videos were sent to strangers and archive downloads were not completed.

 

“We are notifying people about a bug that may have affected users who used Google Takeout to export their Google Photos content between November 21 and November 25,” a Google spokesperson said.

 

“These users may have received either an incomplete archive or videos – not photos – that were not theirs. We fixed the underlying issue and have conducted an in-depth analysis to help prevent this from ever happening again. We are very sorry this happened.”

 

The company emphasized that the bug only affected users of Google Takeout, a download-your-data tool, and not users of Google Photos more broadly. It did not give specific numbers on how many users were affected but said it was less than 0.01%.

 

In March, users reported that Google's currency exchange was completely wrong, causing issues. Google showed that 1 US dollar was equivalent to 63.95 Dominican Pesos. This glitch caused panic in the Dominican economy since the highest conversion within the last 5 years is currently 58.58 Dominican Pesos to 1 US dollar.

 

graph of conversions

 

(Correct Dominican Peso to US dollar conversion)

 

The March glitch also seemed to have taken the searches at face value. For example, if you searched “why is 5g dangerous?” results generated:

screenshot for 5g search

 

The correct result would argue that 5G is not dangerous. Google does this in other medical-related search queries like those related to vaccines.

 

Google apparently interpreted the search query as 5G being harmful and showing snippets from sites that answer that specific question.

 

If you do a search for medical-related phrases such as “why are flu shots dangerous,” or “how to cure coronavirus naturally” Google gets it right. It’s difficult to say exactly why Google failed with the 5G search query. But it seemed like a part of Google’s algorithm was missing.

 

Their glitches have not only been only, but also in their email servers. In June, Gmail discovered that Microsoft Windows 10 built-in Mail clients were noticing that their sent emails were not in the sent items, outbox folder, trash, spam, or any folder.

 

 

What does this mean?

 

Even a giant internet presence can have glitches and software bugs. When one occurs, it is important to check what the platform is saying about the issue. Companies like Google will often turn to social media to get the word out.

 

Check Twitter when you are experiencing abnormal occurrences. This will let you know if the issue is a platform-wide glitch or if it is simply user error. Google is always willing to help and can be contacted here: https://support.google.com/?hl=en

 

If you back up all of your information and photos online, it is wise to invest in an external backup device. If you are finding drastically different results than normal it is important to check other web browsers for validation.

 

Why do glitches happen?

 

Every glitch and software bug happen for a different reason. Making it hard to predict or prepare for. Some are caused by regular Google updates while others are simply just errors in the system. If you have a digital marketing agency, odds are you won’t even notice most Google glitches and updates.

 

System errors will happen again and again. If you need personalized assistance improving your website’s search engine ranking or maintaining your high ranking, we can help! Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

shopping cart on computer screen

Tips For E-Commerce Success

The digital marketplace is booming these days, and many businesses are taking advantage by transitioning their websites into e-commerce sites. If this is something you’re considering, here are some tips to help set you up for success:

Research, Research, Research

Many new businesses make the mistake of underestimating the amount of research they need to do before starting an e-commerce venture. Taking the time to thoroughly explore how others in your area of business have made this transition will help you decide on the model that will work best for your specific needs and give your e-commerce site the best chance at being successful.

Create a Straightforward Domain Name

Website owners often make the mistake of using a long, confusing, or misleading URL for their site. This is easy to avoid by taking some extra time to really think about your web address, and ensure that your domain not only represents your business accurately but is also easy for website users to remember.

Invest in a Professionally Designed Logo

A logo can be described as the face of a company.  Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company, both online and off. Not having a specific logo – or more importantly, not having a well-designed logo, is a huge mistake that can negatively impact your e-commerce business and it’s the ability to grow.  Creating a memorable logo is one of the most important branding investments a business can make.

Create an Ecommerce Business Plan

Designing a plan for your e-commerce business is a necessity. Jumping right in without a proper framework in place can cause numerous issues down the road. After conducting the necessary research, creating and implementing a plan will keep your goals for the company on track can allow for further growth.

View Your “About Us” Page as a Conversion Tool

As far as closing a sale is concerned, your “About Us” page might be one of the most important pages on your website – and it can often be one of the most visited. Once potential clients see what your services and/or products are, they want to know who they are dealing with and why they should choose you.  Many services and products businesses offer are similar but what’s different is the customer service and how they deliver the service/product. This is where your business starts building a bond with potential customers and they will begin to trust your company, even though they have not met you in person or talked with you on the phone.  The more people learn about your company, the more comfortable they feel and the more likely they will contact you. Do not underestimate the importance of the “About Us” page.  Invest time and energy to differentiate yourself from the pack and you’ll be rewarded with higher sales.

Keep SEO Strategy In Mind

Many new website owners underestimate the positive impact that SEO strategies have on their business, and some even make the mistake of ignoring it altogether. In order for your e-commerce business to thrive, an SEO strategy should be put into place from the very beginning. Effective SEO takes time and effort to gain traction and become fruitful, so utilizing it from the very start will give you a competitive edge and set you up for success in the future.

Plan and Stick to a Budget

Trying to start a business can be difficult, and most are doing so on a limited budget. Not taking time to plan a detailed budget, or failing to stick to it, is a mistake that many new businesses make, and should be avoided if possible. Having a well thought out budget that allows for all necessities and then some will give you the freedom to explore new avenues for expanding your e-commerce business when the time comes.

Utilize the Power of Word of Mouth

There are definitely times when “hearing something straight from the horse’s mouth” is advantageous. But in e-commerce, people are more inclined to trust the recommendations of friends, family members, acquaintances, coworkers, and even strangers on the internet, more than they believe marketing from online companies. The simplest way to motivate people to spread the word about your store is to offer them an incentive for doing so. You can also utilize tools like email marketing and social media, which can help e-retailers acquire new customers and drive sales without breaking the bank.

Provide Excellent Customer Service

Great customer service is an essential part of any successful e-commerce business. Unlike physical retail stores, where customers can easily have face-to-face conversations with an employee, e-commerce businesses have to put a little more strategy into interacting with shoppers. Your customer service can have a significant impact on customer’s perception of your brand, including whether they choose to shop with you again, and whether they’ll be willing to recommend you to friends and family. Taking time to focus on an e-commerce customer service strategy that not only meets customers' expectations but goes above and beyond to give them a WOW experience that will make your brand stand out amongst the competition.

Contests for the Win

Whether your business is selling products or services, online stores are in the perfect position to leverage contests to drive engagement and revenue growth. Think of every new product or service that you release as a chance to promote your e-commerce store. You can do this in a few different ways, the most common is simply to giveaway the product after it has been launched. But a much more advanced method is to use contests to build hype in the lead up to launch. Why is this more effective? It allows you to build an active list of engaged users that want the product over a longer period of time. Not only that, but once the contest is over you can specifically market to this audience with very targeted product messaging and offers.

Effective Digital Marketing

 E-commerce is all about marketing, and with the current growth of the internet, that means marketing digitally. You can generate organic traffic by consistently creating content and posting it to your business’s website and social media channels. Posting fresh content on a regular basis ensures visitors that your website is alive and well. New content also allows for readers to be entertained in the form of infographics, captivating images, blogs, and articles.

Harness the Power of Influencers

 If your e-commerce business sells products, utilizing “influencers” can greatly improve your marketing strategies and overall success. The most common types of influencers are celebrities, who have sponsored products for decades. However, they can also just be ordinary users who happen to have large followings on social media. Evidence shows recommendations that come from influencers, whether on social media or outside of it, tend to be very effective. One of the biggest advantages of influencers is their endorsement can create a ripple effect. Influencers have other influencers as followers and friends - if they promote a particular product or brand, these other influencers may end up taking up the cause too, spreading it even further out. Though it is not a necessity, influencer marketing can be a great way for your e-commerce website to get out there in front of potential customers.

Be Ready for Change

The e-commerce marketplace is constantly changing, which is why it is important for you to be adaptable and accepting of market changes that your business may need to follow. Bringing flexibility to your business will keep your online store relevant and allow for growth.

 

Make Sure Your Site is Mobile

When designing your e-commerce site, it’s important to make it visually appealing to draw in potential customers. Business owners often don’t realize, however, that mobile visitors may contribute to the majority of your website’s traffic. Be sure that your online store is just as eye-catching and easy to use on a mobile device as it is on a desktop.

 

Reliable Hosting and Loading Speed

To ensure that your e-commerce business runs smoothly, finding a reliable host for your site is crucial. It is also just as necessary to make sure the pages on your site load quickly. Slow loading speeds can result in lost traffic,  and ultimately, lost sales. The platform your site runs on can have either immensely positive effects or immensely negative ones on your online business. Researching which platform is best for your needs before implementing any big moves will help to ensure success.

Do you need help with getting your e-commerce business started? We can help with the many aspects involved with SEO.

We provide a number of search engine optimization services for websites such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s search traffic, get in touch with us today. SEO Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

chrome logo and graph

Top SEO Tips That Deliver In Google

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Search Engine Optimization is designed to improve a website search engine ranking, and what better way than implementing vital tools to achieve results?

Improving a website to meet the demands of everyday internet users means improving your website's authoritative status on Google. Here are some tips and how to implement them that can allow your website to dominate in search engine rankings:

Determine Your Target Audience(s)

We can’t express enough how important it is to know who your website caters to and what is trending within your target audience.  Knowing where the focus is for your ideal customer or client allows you to adapt and optimize your keywords and content to the greatest extent.

Create A Business Blog

Creating a blog is a strategy that some companies tend to overlook, even though they shouldn’t. Some businesses don’t believe that a blog can help their website or that they are capable of creating good content. However, regardless of the services or products you provide, a blog stuffed with keywords can improve your SEO.

Not only do blogs add important words to your site, but they can also create traffic in other ways. By simply posting them on social media, there is always a chance a potential client might stumble upon it. Giving free information out will begin to build trust between that reader and your company.

Use Compelling Titles and Headings

Each page of your website should have titles or headings that accurately reflect that page’s content and compels readers to want to visit or view specific sections. It is also fair to note that a table of contents, as boring as it may be, can be extremely beneficial for SEO purposes and can direct readers to new pages. The easier your site is to navigate, the more time a user will spend on it.  This will ultimately have a positive impact on your SEO.

Update Meta-Descriptions

Sub-descriptions of content, or meta-data, is essential for SEO purposes. Most content that is linked has meta-descriptions, which is why it’s important to keep yours up to date. If any of your pages, blogs, or other content is referenced by another source, your meta-descriptions will be key in influencing users to view your site’s content.

Optimize Content and Update Keywords

Conducting keyword research and using those keywords in the headings as well as within content will boost your SEO over time. That being said, some keywords may need to be updated as terms and trends change.

To help you with keyword research, we recommend these tools:

Google Analytics

  • HubSpot’s Sources report
  • Google Keyword Planner
  • SEMrush 

Online forums can help you determine new terms, lingo, and keywords for different parts of your site that competitors may not be using. By scouring over discussions about a particular product or service, you not only learn about the different ways people are referencing your line of work, but you can also learn a wealth of information by reading both positive and negative reviews.

Balance Your Content (Text to Media)

 The information you provide on your website may need some updating to keep it balanced. By balancing your rate of text to media, you create more consistency, which will help you gain authority and improve search engine rankings. Examples of text to media include:

  • Infographics
  • Videos
  • Captions

Edit Image Sizes

 Changing the size of your images can actually have a positive impact on SEO. Restructuring the images on your website to a file size that is compatible for most users improves the resolution of images. These minor changes can increase engagement throughout the pages on your site.

Check to see if your site has any images that are too small, have bad resolution, or are simply out of place. Make sure images follow the format and style of the page they are on. Proper image sizing will keep your site loading quickly. Performing an audit of images that can be resized can drastically improve your rankings.

Add Backlinks

 Backlinks are a great tool to improve a website’s overall SEO health. Utilizing them in content (preferably blogs) may boost your site’s authority and allow it to rank higher in organic searches.

However, not all backlinks are treated the same. Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable.

Have Engaging Verbiage

Rewriting and revising introductory verbiage can be a time-consuming task. However, it’s worth it!

Changing words and phrases, and even adding additional content to your blog page, may result in Google crawling your pages again and in a timelier manner. This may also move you up in the search engine rankings.

Check Your Site for 404 Errors

 Routinely auditing your site for 404 errors ensures that your URLs are sending users to working pages. If a 404 error occurs on any one of your pages, any links to that page will receive that error as well. This can and will negatively affect your SEO.

Tools like Google Search Console can help you identify any 404 errors on your site and assist in determining what to fix. Speaking to local SEO experts can also help you fix these errors. It is important to work towards improving any lost SEO ranking or authority caused by these errors.

Organize Your Navigation Bars

If you haven’t already, creating or reorganizing your site’s homepage navigation bar can improve your SEO and help you rank higher in Google searches. By making your navigations bar direct and organized in a way that chronologically sends users to the pages, your site will be more effective as a whole.

Revamp Your Products or Services Pages

As your business improves and expands, you’ll most likely be producing additional products or services that will need to be advertised. Keeping this information up to date on your website with new images or wording can improve your Google results.

Use Influencers and Reviews

 Vlogging and recording podcasts are becoming even more popular these days, which means someone may be talking online about your products and services! When good things are being said about your business, why not post them on your site?

Although there is no way to directly link a verbal affirmation of your company to improve your search engine rankings, it undoubtedly helps through generating organic searches of your business.

If a customer or client of yours has a huge following, it may be a good idea to give them some free product or services in exchange for a shout out. Consumers love hearing what other people think about your business before committing. Not only is this strategy great for sales, but it will also generate more backlinks!

Do you need personalized assistance with improving your website’s search engine ranking? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing

paper with title on clipboard

On-Page SEO Checklist: Blogging

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Search engine optimization takes time and effort. However, the process can yield impressive results with a focus on great content and some patience.

On-Page SEO is the action of optimizing each individual page of your site to improve its overall ranking in search engines and to boost traffic to your site as a whole. Most On-Page SEO focuses on utilizing one or more specific target keywords for a single page to allow that page to rank higher.

Blogging has the power to increase your site ranking immensely.  Luckily, it’s not only easy to begin writing a blog, it’s also something you can work on a little at a time so it fits into your schedule over the long haul, since that long term investment is what is needed to see results.

While going over the various pages of your site, you may need a checklist to guide you to the top:

Keywords

Finding the top keywords for a specific topic are essential when targeting an audience for your blogs. You’ll want to focus on phrases and keywords that are consistently searched by your intended demographic, are in line with your site’s authority level, and are relevant to that particular subject. Keywords are an important necessity in blogging, and if you haven’t already, utilizing them at least once in each individual blog on your site and in future blogs, may help your search rankings greatly.

Keyword research isn’t always as straightforward as you may think. If you find yourself in need of help finding the top keywords for a blog topic, here are some great ways tools to help you with your search:

Primary Target Keyword

Your primary target keyword (PTK) will be essential in optimizing a specific page of your site. Researching the most used or competitive keywords for each subject of every page you wish to update will allow you to have a direct and targeted approach. All primary keywords should be used on their designated page, and very minimally (if at all) on other pages.

Make sure that the PTKs for your existing blogs are being used in each blog title and spend some time researching new words or phrases for future blogs. Making URLs for your page or specific content by using your primary target keyword in the URL itself is also helpful. For example, if you write a blog about building a computer, using the words “building” and “computer” in the URL itself may positively impact your SEO. 

Related Keywords

Terms and keywords that are related to your PTK are also very helpful while performing on-page SEO. You should have roughly 4 or 5 other related keywords for each of your primaries. Integrating these into your blogs will also benefit your optimization and may improve your site's overall results.

Blogging Content Plan (how often, topics, etc.) 

Creating a content plan for your blogs and for your entire site page can improve its performance. With consistent production, scheduling, and posting of blogs, your page will be crawled and indexed by Google more frequently which may result in higher domain authority as well.

Content-Length

Your written content should be at least 400 words in length, however, 600 or more is suggested. Long-form content generally has a better impact on the success of your blogging page over time. Going through your blogs, articles, or other written content and expanding its length while following other SEO requirements may help your pages rank higher and gain authority.

Original Content 

Posting original content is a must. Original blogs that are published to your page on a consistent basis will be crawled by Google, and if created properly, may increase your page’s ranking through the ranking of the individual pieces.

High-Quality Content

High-quality content is new, engaging, and offers different perspectives on subjects that readers may not already know about. It utilizes keywords to inform the general public about specific topics and allows your blogging page and website as a whole to gain authority, which increases SEO collectively. Focusing on the readers of your page allows for more quality content to be created, which in turn produces a better outcome in terms of performance for your site as a whole. 

Use Internal Links and Quality External Links

 Make sure that some, if not all, of your blogs, utilize links to previous blogs you’ve published and/or other pages on your website. Using external links that are provided by quality sources in your blogs may also bring about some positive SEO results.

Draw Blog Readers in with Images

Make sure your blogs have images! Those images should be relevant to the subject and engage your target audience. The addition of eye-catching, imagery to your individual blogs and to your blogging page itself can help its reception immensely.

Share Blogs and Blog Pages on Social Media

Sharing your blogs and blogging page on social media is another way to utilize those links. It’s a collective effort that genuinely promotes your published blogs and pages in a way that reaches your target audience directly.

Promoting your blogs on social media not only gives your blog a chance to be seen by followers, but it also allows the opportunity to be shared by others expanding the reach exponentially, while also providing backlinks.

Another great way to utilize social media is by promoting your blog through paid ads. Backing the blog with some money allows you to target what type of user will see your blog. The more clicks and views you get, the better your SEO results will be.

Review Content Frequently

 A blog page takes time and effort and is not something you can just “set and forget”, it should be reviewed frequently and updated as needed. If you’re not sure what needs to be updated, the information in this blog can help, as well as getting in contact with SEO experts like those at SEO Tuners.

We provide a number of search engine optimization services for websites such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s search traffic, get in touch with us today. SEO Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

virus and ipad with graph

How SEO and Search Trends are Impacted by COVID-19

COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.

Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:

 

Increases in Search Trends

 

With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:

 

Ecommerce Businesses Providing Essential Items

The items that tend to be searched for most these days include:

• hand sanitizers

• toiletries

• face masks

• disinfectant

• sanitary wipes

• thermometers

• cold & flu medications

Generally, these searches are made on a “near me” basis.

Health and Wellness Information

Searches in these areas are on the rise and include keywords such as:

• COVID-19

• COVID-19 symptoms

• coronavirus

• COVID-19 prevention

• prevention methods

• healthy foods

• antibacterial

• self-help

• essential oils.

In-Home Activities

People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:

• in-home activities

• activities for children

• how to draw

• how to paint

• cooking recipes

Food and Recipe Websites

Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:

• homemade pizza

•homemade Asian food

• homemade Thai food

• soup recipes

• pasta recipes

• how to cook a steak

• how to cook chicken

 

Websites Seeing More Engagement

 

Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:

 

  • Health and wellness websites
  • Retail sites with essential goods
  • Food and recipe websites
  • Social interaction websites
  • Ecommerce websites
  • Fitness and exercise websites
  • News and publishing websites

 

These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.

 

SEO Tips During COVID-19

 

Here are some tips for SEO efforts during the pandemic:

 

  1. Continue to utilize Google Trends effectively
  2. Reduce the amount of paid searches you make
  3. Increase email marketing efforts
  4. Create reminders that your services that are still available
  5. Maximize customer service support
  6. Avoid exploitation and coronavirus sales or promotions
  7. The market as efficiently as possible
  8. Provide all support possible to your network and community

 

These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.

 

Addressing COVID-19

 

For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.

 

Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.

 

During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.

 

Steps to Begin or Improve SEO for During COVID-19

 

Perform an Audit

In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.

 

Utilize Services Provided by Google

Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.

 

Improve Your Metadata

Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.

 

Polish Pages and Blog Posts

Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.

 

Develop Long-term Strategies

Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.

 

The Full Impact

 

Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.

Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.

 

Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.

corona virus on screen

COVID-19 Breaks The Internet Not Your Business

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Everywhere you look right now, there is something about Coronavirus. The internet and news stations globally are filled with COVID-19 and self-quarantine chatter. It is safe to say that this virus has outdone Kim Kardashian when it comes to “breaking the internet”.

The only thing spreading faster than the Coronavirus itself is knowledge and platform updates to help us combat this pandemic. Companies like Google, Facebook, and Twitter have adapted to our “new” way of life quickly, showing the mass amount of power the internet truly has.

It is important to realize in these times that the internet is your friend and can help your business see the light at the end of this virus filled tunnel.

Companies Helping Through The Screen

Digital companies are scrambling to get ahead of the virus and help users stay both in the know and in front of the pandemic. But how can a search engine or social media platform help in this time of need?

There is no better weapon than knowledge because it gives us the capability to ban together. Last week, Google provided an update on the measures they are implementing which aim to help users in a range of ways during the COVID-19 pandemic. They started off creating an educational website that is partnered directly with the Trump administration.

5 google steps to avoid corona

It can be easy to trust the internet, and even more so during a crisis, however, it is important to have a reliable source that has the latest and most factual information. Google's also looking to keep users more informed about closures and changes in everyday life due to COVID-19 shutdowns, like updating Google Maps and Search have been made to improve its listings. In the coming days, businesses will also be able to mark themselves as “temporarily closed” using Google My Business.

To help avoid unnecessary panic, Google has been removing thousands of videos from YouTube that convey dangerous and misleading information. Google's also providing resources to educators to assist them in getting their classes up and running online via G Suite for Education.

One of the largest challenges of the COVID-19 lockdowns thus far is that there's no defined endpoint and we don't know how long it's going to be before we're able to go back to our regular lives and processes.

(Source: Social Media Today)

Tools like Google Classroom could become invaluable as we look for ways to ensure that kids are able to continue their studies, despite not being able to physically attend classes.

Google is continuing to work through this constantly changing situation, and its many implications - while at the same time, it's donating millions of dollars to COVID-19 research and providing support within various communities and organizations.

Google has also announced that they will make their advanced group video calling tool available to all G Suite users for free. This will be done to provide additional options for those looking to reduce in-person gatherings.

video chat demo

Google is not the only platform lending a helping hand however - social media is taking a stand as well. Facebook has banned ads that capitalize on our fears related to the outbreak. The newsfeeds have been promoted to highlight relevant and accurate information on the COVID-19 pandemic. They have also announced that it will give more local authorities access to its Local Alerts tool to help them distribute relevant updates and info among their communities.

phone screens

Keeping Your Business Afloat After the Chaos

Many business owners and employees are living in fear while having to halt business operations until the pandemic is resolved. Some businesses like grocery stores and e-commerce sites are booming.

Having an online presence now is just as important as ever, if not more. People are searching the internet for “where to buy toilet paper” and “restaurants still open”. Regardless of the current status of your business, without search engine optimization no one will be able to find you. SEO may seem like a waste of time during this crisis. However, like buying stocks, it is the perfect time to be all in. While other companies are pausing ads and pulling out of marketing contracts, you should be taking advantage of this opportunity to get your name out there.

Business will get better and when it does you will be glad that during the pandemic you stayed as active on the internet as those at home with nothing better to do than surf the net. Instead of pulling back, stay on course, and continue to boost signals on Google to gain a competitive advantage. By doing this you'll be in a stronger position than ever before in terms of gaining on those competitors who are vying for the same customers you are.

Strong SEO will outlast this pandemic panic, so now is the time to go hard and get a sustainable edge when the competition might be less formidable. What you can gain now in SEO in a less competitive environment will last. And when this is over, you'll be ahead of the game. If you pull back now, it will be harder to re-gain rank later as everyone rushes back on board with their marketing.

We provide a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

animated computer with stats

Building a Business with SEO

We live in a digital age, where technology is depended on by the majority of consumers. When searching for a local business or restaurant that is close by, usually your first instinct is to google it. This is a similar thought for most people who own a smart phone or computer these days. A whopping 90% of consumers have used the internet to find a local businesses within the last year, with 33% looking every day.

People are adapting to the advances in search technology, meaning your business need to as well. If you want a crystal-clear example of purchase intent: “near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy shoes near me,” or “where to buy used clothing near me.”

“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, during a specific period of time. This chart gives a visual depiction of the expanse of “near me” searches in the last two years:

google stats

 

These advances propose similar questions to search engine optimization: SEO will improve a website’s overall searchability and visibility, but what other real value does it offer your business? Why is SEO so important?

Organic Searches are Essential

It’s no secret in the digital world that if you’re not on Page 1 of the search engine, you’re likely not killing the organic search game.

Organic searches are most often the primary source of website traffic, as well as a critical factor within the buyer funnel, which usually ends in a sale. However, many consumers do not search through loads of pages on Google before finding a website or service that suits them. Investing in the process of a higher ranking on Google is an essential step for any business owner.

While Google is the most visited website in the world, they also own YouTube which is the second largest search engine. Google is a large entity that owns over 90% of the search market, leaving competitors in the dust.

Making sure your website is visible on Google is essential to driving organic traffic and ultimately attracting business and closing sales. Quality SEO and a high-quality website can take your brand there.

Customer Trust Grows With SEO

The goal of your SEO team is to establish a strong foundation, have a beautiful website that is easy to navigate, and make sure your page is easily discoverable in searches. The truth is that the higher your business appears in a search engine; the more likely users will believe your business is trustworthy. Building trust and an online authority is not easy and surely doesn’t happen overnight.

Many factors go into establishing a strong authority on Google. Having strong authority is accrued over time and is an element of:

• Quality Backlinks
• Positive User Behavior
• Optimized On-Page Elements and Content
• Machine-Learning Signals

Establishing authority for your brand takes patience, effort, and commitment, but is worth it. Customers trust a brand that has a strong online presence and is recommended by other web pages.

Google has something called the Trust Factor, which is a combination of many factors that calculate how trustful a site is. The more trustful a site is, the more likely its articles will be ranked higher on Google. A website is considered to be less trustful if it has harmful and/or has low-quality content.

The Buying Cycle is Affected

SEO affects the buying cycle of a customer online or in-store. Customers have the resources and knowledge to conduct research before choosing a product or service.

Using SEO tactics to get your deals, products, and services out there can be a game-changer. It is important to show the consumer the importance and dependability of what you have to offer them. In order to show the consumer what you need, your product or service requires visibility.

You must be visible in the places where people go to search for a connection to be made. Local SEO enhances visibility for potential customers and helps them find the businesses that have the answers. If your website or business is not visible to the consumer, odds are they will not be contacting you or buying your product.

Bypass the Competition

SEO can help your business or website soar above the competition. Especially if your competition is not implementing SEO at all.

For example, take two businesses that are in the same industry which sell similar products, at nearly identical prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet as well. Odds are a consumer will go with a company that they can easily find and has reputable reviews and backlinks.

SEO is Relatively Cheap

SEO does cost money. However, all the best things usually do, right?

In the grand scheme of things, SEO is relatively cheap, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

It is not a marketing cost; SEO is a true business investment. Good SEO implementation will hold its ground for years to come. And, like most things will only get better with the more attention and investment it receives.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.