Tag Archives: small business

virus and ipad with graph

How SEO and Search Trends are Impacted by COVID-19

COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.

Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:

 

Increases in Search Trends

 

With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:

 

Ecommerce Businesses Providing Essential Items

The items that tend to be searched for most these days include:

• hand sanitizers

• toiletries

• face masks

• disinfectant

• sanitary wipes

• thermometers

• cold & flu medications

Generally, these searches are made on a “near me” basis.

Health and Wellness Information

Searches in these areas are on the rise and include keywords such as:

• COVID-19

• COVID-19 symptoms

• coronavirus

• COVID-19 prevention

• prevention methods

• healthy foods

• antibacterial

• self-help

• essential oils.

In-Home Activities

People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:

• in-home activities

• activities for children

• how to draw

• how to paint

• cooking recipes

Food and Recipe Websites

Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:

• homemade pizza

•homemade Asian food

• homemade Thai food

• soup recipes

• pasta recipes

• how to cook a steak

• how to cook chicken

 

Websites Seeing More Engagement

 

Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:

 

  • Health and wellness websites
  • Retail sites with essential goods
  • Food and recipe websites
  • Social interaction websites
  • Ecommerce websites
  • Fitness and exercise websites
  • News and publishing websites

 

These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.

 

SEO Tips During COVID-19

 

Here are some tips for SEO efforts during the pandemic:

 

  1. Continue to utilize Google Trends effectively
  2. Reduce the amount of paid searches you make
  3. Increase email marketing efforts
  4. Create reminders that your services that are still available
  5. Maximize customer service support
  6. Avoid exploitation and coronavirus sales or promotions
  7. The market as efficiently as possible
  8. Provide all support possible to your network and community

 

These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.

 

Addressing COVID-19

 

For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.

 

Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.

 

During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.

 

Steps to Begin or Improve SEO for During COVID-19

 

Perform an Audit

In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.

 

Utilize Services Provided by Google

Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.

 

Improve Your Metadata

Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.

 

Polish Pages and Blog Posts

Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.

 

Develop Long-term Strategies

Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.

 

The Full Impact

 

Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.

Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.

 

Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.

corona virus on screen

COVID-19 Breaks The Internet Not Your Business

This entry was posted in Content and tagged , , , , , on by .

Everywhere you look right now, there is something about Coronavirus. The internet and news stations globally are filled with COVID-19 and self-quarantine chatter. It is safe to say that this virus has outdone Kim Kardashian when it comes to “breaking the internet”.

The only thing spreading faster than the Coronavirus itself is knowledge and platform updates to help us combat this pandemic. Companies like Google, Facebook, and Twitter have adapted to our “new” way of life quickly, showing the mass amount of power the internet truly has.

It is important to realize in these times that the internet is your friend and can help your business see the light at the end of this virus filled tunnel.

Companies Helping Through The Screen

Digital companies are scrambling to get ahead of the virus and help users stay both in the know and in front of the pandemic. But how can a search engine or social media platform help in this time of need?

There is no better weapon than knowledge because it gives us the capability to ban together. Last week, Google provided an update on the measures they are implementing which aim to help users in a range of ways during the COVID-19 pandemic. They started off creating an educational website that is partnered directly with the Trump administration.

5 google steps to avoid corona

It can be easy to trust the internet, and even more so during a crisis, however, it is important to have a reliable source that has the latest and most factual information. Google's also looking to keep users more informed about closures and changes in everyday life due to COVID-19 shutdowns, like updating Google Maps and Search have been made to improve its listings. In the coming days, businesses will also be able to mark themselves as “temporarily closed” using Google My Business.

To help avoid unnecessary panic, Google has been removing thousands of videos from YouTube that convey dangerous and misleading information. Google's also providing resources to educators to assist them in getting their classes up and running online via G Suite for Education.

One of the largest challenges of the COVID-19 lockdowns thus far is that there's no defined endpoint and we don't know how long it's going to be before we're able to go back to our regular lives and processes.

(Source: Social Media Today)

Tools like Google Classroom could become invaluable as we look for ways to ensure that kids are able to continue their studies, despite not being able to physically attend classes.

Google is continuing to work through this constantly changing situation, and its many implications - while at the same time, it's donating millions of dollars to COVID-19 research and providing support within various communities and organizations.

Google has also announced that they will make their advanced group video calling tool available to all G Suite users for free. This will be done to provide additional options for those looking to reduce in-person gatherings.

video chat demo

Google is not the only platform lending a helping hand however - social media is taking a stand as well. Facebook has banned ads that capitalize on our fears related to the outbreak. The newsfeeds have been promoted to highlight relevant and accurate information on the COVID-19 pandemic. They have also announced that it will give more local authorities access to its Local Alerts tool to help them distribute relevant updates and info among their communities.

phone screens

Keeping Your Business Afloat After the Chaos

Many business owners and employees are living in fear while having to halt business operations until the pandemic is resolved. Some businesses like grocery stores and e-commerce sites are booming.

Having an online presence now is just as important as ever, if not more. People are searching the internet for “where to buy toilet paper” and “restaurants still open”. Regardless of the current status of your business, without search engine optimization no one will be able to find you. SEO may seem like a waste of time during this crisis. However, like buying stocks, it is the perfect time to be all in. While other companies are pausing ads and pulling out of marketing contracts, you should be taking advantage of this opportunity to get your name out there.

Business will get better and when it does you will be glad that during the pandemic you stayed as active on the internet as those at home with nothing better to do than surf the net. Instead of pulling back, stay on course, and continue to boost signals on Google to gain a competitive advantage. By doing this you'll be in a stronger position than ever before in terms of gaining on those competitors who are vying for the same customers you are.

Strong SEO will outlast this pandemic panic, so now is the time to go hard and get a sustainable edge when the competition might be less formidable. What you can gain now in SEO in a less competitive environment will last. And when this is over, you'll be ahead of the game. If you pull back now, it will be harder to re-gain rank later as everyone rushes back on board with their marketing.

We provide a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

animated computer with stats

Building a Business with SEO

We live in a digital age, where technology is depended on by the majority of consumers. When searching for a local business or restaurant that is close by, usually your first instinct is to google it. This is a similar thought for most people who own a smart phone or computer these days. A whopping 90% of consumers have used the internet to find a local businesses within the last year, with 33% looking every day.

People are adapting to the advances in search technology, meaning your business need to as well. If you want a crystal-clear example of purchase intent: “near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy shoes near me,” or “where to buy used clothing near me.”

“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, during a specific period of time. This chart gives a visual depiction of the expanse of “near me” searches in the last two years:

google stats

 

These advances propose similar questions to search engine optimization: SEO will improve a website’s overall searchability and visibility, but what other real value does it offer your business? Why is SEO so important?

Organic Searches are Essential

It’s no secret in the digital world that if you’re not on Page 1 of the search engine, you’re likely not killing the organic search game.

Organic searches are most often the primary source of website traffic, as well as a critical factor within the buyer funnel, which usually ends in a sale. However, many consumers do not search through loads of pages on Google before finding a website or service that suits them. Investing in the process of a higher ranking on Google is an essential step for any business owner.

While Google is the most visited website in the world, they also own YouTube which is the second largest search engine. Google is a large entity that owns over 90% of the search market, leaving competitors in the dust.

Making sure your website is visible on Google is essential to driving organic traffic and ultimately attracting business and closing sales. Quality SEO and a high-quality website can take your brand there.

Customer Trust Grows With SEO

The goal of your SEO team is to establish a strong foundation, have a beautiful website that is easy to navigate, and make sure your page is easily discoverable in searches. The truth is that the higher your business appears in a search engine; the more likely users will believe your business is trustworthy. Building trust and an online authority is not easy and surely doesn’t happen overnight.

Many factors go into establishing a strong authority on Google. Having strong authority is accrued over time and is an element of:

• Quality Backlinks
• Positive User Behavior
• Optimized On-Page Elements and Content
• Machine-Learning Signals

Establishing authority for your brand takes patience, effort, and commitment, but is worth it. Customers trust a brand that has a strong online presence and is recommended by other web pages.

Google has something called the Trust Factor, which is a combination of many factors that calculate how trustful a site is. The more trustful a site is, the more likely its articles will be ranked higher on Google. A website is considered to be less trustful if it has harmful and/or has low-quality content.

The Buying Cycle is Affected

SEO affects the buying cycle of a customer online or in-store. Customers have the resources and knowledge to conduct research before choosing a product or service.

Using SEO tactics to get your deals, products, and services out there can be a game-changer. It is important to show the consumer the importance and dependability of what you have to offer them. In order to show the consumer what you need, your product or service requires visibility.

You must be visible in the places where people go to search for a connection to be made. Local SEO enhances visibility for potential customers and helps them find the businesses that have the answers. If your website or business is not visible to the consumer, odds are they will not be contacting you or buying your product.

Bypass the Competition

SEO can help your business or website soar above the competition. Especially if your competition is not implementing SEO at all.

For example, take two businesses that are in the same industry which sell similar products, at nearly identical prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet as well. Odds are a consumer will go with a company that they can easily find and has reputable reviews and backlinks.

SEO is Relatively Cheap

SEO does cost money. However, all the best things usually do, right?

In the grand scheme of things, SEO is relatively cheap, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

It is not a marketing cost; SEO is a true business investment. Good SEO implementation will hold its ground for years to come. And, like most things will only get better with the more attention and investment it receives.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.