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corona virus on screen

COVID-19 Breaks The Internet Not Your Business

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Everywhere you look right now, there is something about Coronavirus. The internet and news stations globally are filled with COVID-19 and self-quarantine chatter. It is safe to say that this virus has outdone Kim Kardashian when it comes to “breaking the internet”.

The only thing spreading faster than the Coronavirus itself is knowledge and platform updates to help us combat this pandemic. Companies like Google, Facebook, and Twitter have adapted to our “new” way of life quickly, showing the mass amount of power the internet truly has.

It is important to realize in these times that the internet is your friend and can help your business see the light at the end of this virus filled tunnel.

Companies Helping Through The Screen

Digital companies are scrambling to get ahead of the virus and help users stay both in the know and in front of the pandemic. But how can a search engine or social media platform help in this time of need?

There is no better weapon than knowledge because it gives us the capability to ban together. Last week, Google provided an update on the measures they are implementing which aim to help users in a range of ways during the COVID-19 pandemic. They started off creating an educational website that is partnered directly with the Trump administration.

5 google steps to avoid corona

It can be easy to trust the internet, and even more so during a crisis, however, it is important to have a reliable source that has the latest and most factual information. Google's also looking to keep users more informed about closures and changes in everyday life due to COVID-19 shutdowns, like updating Google Maps and Search have been made to improve its listings. In the coming days, businesses will also be able to mark themselves as “temporarily closed” using Google My Business.

To help avoid unnecessary panic, Google has been removing thousands of videos from YouTube that convey dangerous and misleading information. Google's also providing resources to educators to assist them in getting their classes up and running online via G Suite for Education.

One of the largest challenges of the COVID-19 lockdowns thus far is that there's no defined endpoint and we don't know how long it's going to be before we're able to go back to our regular lives and processes.

(Source: Social Media Today)

Tools like Google Classroom could become invaluable as we look for ways to ensure that kids are able to continue their studies, despite not being able to physically attend classes.

Google is continuing to work through this constantly changing situation, and its many implications - while at the same time, it's donating millions of dollars to COVID-19 research and providing support within various communities and organizations.

Google has also announced that they will make their advanced group video calling tool available to all G Suite users for free. This will be done to provide additional options for those looking to reduce in-person gatherings.

video chat demo

Google is not the only platform lending a helping hand however - social media is taking a stand as well. Facebook has banned ads that capitalize on our fears related to the outbreak. The newsfeeds have been promoted to highlight relevant and accurate information on the COVID-19 pandemic. They have also announced that it will give more local authorities access to its Local Alerts tool to help them distribute relevant updates and info among their communities.

phone screens

Keeping Your Business Afloat After the Chaos

Many business owners and employees are living in fear while having to halt business operations until the pandemic is resolved. Some businesses like grocery stores and e-commerce sites are booming.

Having an online presence now is just as important as ever, if not more. People are searching the internet for “where to buy toilet paper” and “restaurants still open”. Regardless of the current status of your business, without search engine optimization no one will be able to find you. SEO may seem like a waste of time during this crisis. However, like buying stocks, it is the perfect time to be all in. While other companies are pausing ads and pulling out of marketing contracts, you should be taking advantage of this opportunity to get your name out there.

Business will get better and when it does you will be glad that during the pandemic you stayed as active on the internet as those at home with nothing better to do than surf the net. Instead of pulling back, stay on course, and continue to boost signals on Google to gain a competitive advantage. By doing this you'll be in a stronger position than ever before in terms of gaining on those competitors who are vying for the same customers you are.

Strong SEO will outlast this pandemic panic, so now is the time to go hard and get a sustainable edge when the competition might be less formidable. What you can gain now in SEO in a less competitive environment will last. And when this is over, you'll be ahead of the game. If you pull back now, it will be harder to re-gain rank later as everyone rushes back on board with their marketing.

We provide a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

animated computer with stats

Building a Business with SEO

We live in a digital age, where technology is depended on by the majority of consumers. When searching for a local business or restaurant that is close by, usually your first instinct is to google it. This is a similar thought for most people who own a smart phone or computer these days. A whopping 90% of consumers have used the internet to find a local businesses within the last year, with 33% looking every day.

People are adapting to the advances in search technology, meaning your business need to as well. If you want a crystal-clear example of purchase intent: “near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy shoes near me,” or “where to buy used clothing near me.”

“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, during a specific period of time. This chart gives a visual depiction of the expanse of “near me” searches in the last two years:

google stats

 

These advances propose similar questions to search engine optimization: SEO will improve a website’s overall searchability and visibility, but what other real value does it offer your business? Why is SEO so important?

Organic Searches are Essential

It’s no secret in the digital world that if you’re not on Page 1 of the search engine, you’re likely not killing the organic search game.

Organic searches are most often the primary source of website traffic, as well as a critical factor within the buyer funnel, which usually ends in a sale. However, many consumers do not search through loads of pages on Google before finding a website or service that suits them. Investing in the process of a higher ranking on Google is an essential step for any business owner.

While Google is the most visited website in the world, they also own YouTube which is the second largest search engine. Google is a large entity that owns over 90% of the search market, leaving competitors in the dust.

Making sure your website is visible on Google is essential to driving organic traffic and ultimately attracting business and closing sales. Quality SEO and a high-quality website can take your brand there.

Customer Trust Grows With SEO

The goal of your SEO team is to establish a strong foundation, have a beautiful website that is easy to navigate, and make sure your page is easily discoverable in searches. The truth is that the higher your business appears in a search engine; the more likely users will believe your business is trustworthy. Building trust and an online authority is not easy and surely doesn’t happen overnight.

Many factors go into establishing a strong authority on Google. Having strong authority is accrued over time and is an element of:

• Quality Backlinks
• Positive User Behavior
• Optimized On-Page Elements and Content
• Machine-Learning Signals

Establishing authority for your brand takes patience, effort, and commitment, but is worth it. Customers trust a brand that has a strong online presence and is recommended by other web pages.

Google has something called the Trust Factor, which is a combination of many factors that calculate how trustful a site is. The more trustful a site is, the more likely its articles will be ranked higher on Google. A website is considered to be less trustful if it has harmful and/or has low-quality content.

The Buying Cycle is Affected

SEO affects the buying cycle of a customer online or in-store. Customers have the resources and knowledge to conduct research before choosing a product or service.

Using SEO tactics to get your deals, products, and services out there can be a game-changer. It is important to show the consumer the importance and dependability of what you have to offer them. In order to show the consumer what you need, your product or service requires visibility.

You must be visible in the places where people go to search for a connection to be made. Local SEO enhances visibility for potential customers and helps them find the businesses that have the answers. If your website or business is not visible to the consumer, odds are they will not be contacting you or buying your product.

Bypass the Competition

SEO can help your business or website soar above the competition. Especially if your competition is not implementing SEO at all.

For example, take two businesses that are in the same industry which sell similar products, at nearly identical prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet as well. Odds are a consumer will go with a company that they can easily find and has reputable reviews and backlinks.

SEO is Relatively Cheap

SEO does cost money. However, all the best things usually do, right?

In the grand scheme of things, SEO is relatively cheap, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

It is not a marketing cost; SEO is a true business investment. Good SEO implementation will hold its ground for years to come. And, like most things will only get better with the more attention and investment it receives.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.