Tag Archives: small business

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4 SEO Fails Keeping Your Website in the Rankings Gutter

Google SERPs are like a mosh pit at a heavy metal music festival – not only is it crowded, it can also be brutal. It may seem impossible to work your way up the results pages, especially when you operate in a competitive or niche space, however, it is possible. We’re going to jump right in and teach you about the top 4 reasons your website may not be ranking high on SERPs and what you can do about it.

  1. Subpar Content

There is a reason why people say that content is king. Content serves a dual purpose: to capture the eyes of your target audience and to gain the attention of Google search bots via relevant short- and long-tail. However, don’t think you can just stuff your content with keywords like a Thanksgiving turkey. Google algorithms will take note and your rankings will suffer as a result. Your content needs to fulfill a need and address your desired audience’s pain points.

The best way to write excellent content that converts is to do your research. See what your competitors are offering and do it better. Ask yourself what their content might be missing or what unique insight you can add. Use Google’s Keyword Planner to find ideal search terms that are high volume, low competition and pepper these throughout your content naturally.

Additionally, if you offer more than one product or service, you’ll want multiple landing pages tailored to each unique product or service you offer. For example, SeoTuners offers a broad range of search engine optimization (SEO) and internet marketing services. You can visit our services page to see that we provide an overview of our offerings. Click on any service, such as Organic Search, and you’ll find a landing page dedicated specifically to that service. You should also have a company blog devoted to answering your target audience’s most pressing questions, which is a great way to show you’re an authority in your field.

Pro tip: After you’ve chosen your key search terms and sprinkled them throughout your content, you need to track their performance. Google Search Console is a free tool that shows your indexing status – but if you prefer the pros to take charge, call our SEO wizards instead.

  1. Unclear Search Intent

So, now that you’ve learned content is the supreme overlord of SEO, you need to make that content is relatable to the masses. This is where search intent comes into play.

There are three primary types of search intent, according to Search Engine Journal, to which we will add a fourth. Just remember Do-Know-Go-Compare.

  • Do searches refer to transactional queries where people are ready to follow through on a purchase. They might search “buy a dog collar with bow tie” or “red Mini Cooper Countryman for sale”. These types of queries are especially important for e-commerce businesses.
  • Know type searches are informational queries. These searches are for the deep divers and rabbit hole jumpers who want more information on a specific topic, product, service, or industry. They might search for “Mini Cooper origins” or “What are the Game of Thrones creators up to now?”.
  • Go searches are navigational queries. Users don’t need a map, they already know where they’re going. They want a specific website or page and might type in “Chewy dog collars with bow ties”. A Google ninja might even take it a step further and type in “what is inbound marketing site:seotuners.com”.
  • Comparison searches are commercial queries. Users with commercial intent are further along the sales funnel but not quite ready to make a purchase just yet. They want to know more about their options, so they might search “vehicle mpg comparison”.

Your content strategy will depend entirely on your target audience’s search intent. For example, if you own an online handmade jewelry shop, you probably want to gear your content more toward “do” searches and transactional queries. On the other hand, if you operate an educational site that aims to teach people about SEO, you’ll want to lean into those “know” type searches and informational queries by serving up in-depth content on various SEO topics.

Pro tip: If you really want to fine-tune your content, you should be running A/B split-testing on various versions of your site. Mix up your content style or keywords to see what resonates with your specific audience the most. If you want to learn more about A/B split-testing, click through to our article here.

  1. Low-Grade Backlinks

A backlink is essentially a vote of confidence. More specifically, a backlink is a link on another website that leads back to yours. Google Crawlers use these links to make connections on the web and to judge the authority or trustworthiness of your site. Backlinks essentially function a lot like word-of-mouth promotion – someone is linking to you because they find your content or offerings relevant and useful and think others should check you out.

There are numerous strategies that exist to help build backlinks and boost your rankings on Google SERPs. First and foremost, you should be scanning your competitor’s websites to see what types of sites are linking back to them. There are various auditing tools available that will provide you details on their backlink portfolio. (Of course, you can always reach out to the professionals like SeoTuners, too. We provide custom link-building services to earn you high page authority links to your site.)

Pro tip: You’ve probably heard the saying “someone else’s trash is another person’s treasure”. When you’re auditing your competitor’s backlinks, don’t ignore 404 pages. These may have broken backlinks that you can snatch from your competitors.

  1. Terrible Technical SEO

Although it’s not overly complicated, there are numerous elements to consider when improving your site’s technical SEO. Here’s a super-condensed checklist of the components of technical SEO that can boost your organic search rankings:

  • Meta titles are the subject lines that show up in blue. Most SERPs generally only display the first 50 to 70 characters.
  • Meta descriptions are the text that appears below the meta title. You want to make sure your audience knows exactly what they’re getting if they click on your link. Keep your meta descriptions to about 150-160 characters and don’t forget to include a call-to-action.
  • Header tags (H1, H2, H3, etc.) are just code that tells a browser how to display the text. Be sure to include relevant keywords in all header tags.
  • Targeted keywords. You should be including both short-tail and long-tail keywords throughout your content; however, as we mentioned above, there’s no need to overdo it, as keyword stuffing can hurt your rankings in the long run.
  • Website architecture is the hierarchical organization of your website pages. Homepages, subdirectories, breadcrumbs, contextual internal links, and navigation links are all examples of website architecture used by Google crawlers to understand your page.
  • XML Sitemaps are essentially lists of important URLs on your website. They make it easier for Google’s algorithms to crawl and index your site and show which site URLs are available for crawling. Check out our article about XML sitemaps to find out more.
  • txt files inform Google which URLs crawlers can access on your site; however, this does not mean your page will not show up on result pages. The primary benefit is avoiding a deluge of requests.
  • Page speed and loading time are key elements of a user’s on-page experience. Slow loading times will hurt your rankings. To evaluate your website’s page speed, you can use Google’s PageSpeed Insights tool.

Pro-Tip: Speak with an SEO Expert

There are plenty of resources online that will teach you how to get better at SEO, but much of that knowledge comes from direct experience – and leveling up takes time and a lot of trial and error. To save valuable hours – and money – give SeoTuners a call at (877) 736-1112 or fill out our contact form here. Our SEO experts use proven strategies to boost rankings and conversions while maximizing your ROI.

How to Submit a Sitemap to Google – And Other Important Info

How to Submit a Sitemap to Google in 6 Steps

  1. Create a Google account if you don’t already have one
  2. Sign in to your Google Search Console account
  3. Select your website
  4. Select “Sitemaps”
  5. Delete any outdated or invalid sitemaps
  6. Add your updated sitemap and click SUBMIT

Yup, that’s it. Real easy.

But BEFORE you go hitting that SUBMIT button, there are some important things you should know about sitemaps that will help you ensnare those Google crawlers in your web(site) and get more organic traffic.

What is a sitemap?

So, you’ve already learned how to submit a sitemap to Google. Perhaps you should know what a sitemap actually is to understand how important they are to your technical SEO strategy.

A sitemap is simply a technical directory of all the important pages on your website that indicates to Google crawlers the relevancy and usefulness of certain portions of your business site.

Google’s bots use these directories to index your site. Search engine indexing essentially means an algorithm is collecting, analyzing, categorizing, and storing data from various websites to increase the speed and accuracy of information retrieval.

In other words, when you increase the crawlability of your website, you increase your organic traffic opportunities as well.

Google algorithms automatically crawl the web to discover relevant links; however, submitting your sitemap directly through Google Search Console greatly increases your website’s visibility to bots, allowing them to index, understand, and rank your website quicker.

Types of Sitemaps

While there are several sitemap formats, the two most common are XML and HTML.

Let’s compare:

What is an XML sitemap?

An XML sitemap looks something like this:

codehttps://developers.google.com/search/docs/advanced/sitemaps/build-sitemap

This is just a very short snippet of what your XML sitemap would look like. To humans outside of programming, this might as well be a bunch of ones and zeros, but this is a Google crawl bot’s favorite reading material – they tend to be picky though, so be sure to read through to our “Sitemap Best Practices” section to find out the minimum standards your XML sitemap must meet.

If you haven’t already guessed, XML sitemaps are meant for search bots only. They also include meta-attributes, such as <lastmod> (as seen above) and <changefreq> to signal to bots how your URL changes.

Site updates tell Google’s search algorithms that your website is likely relevant and useful, which increases your ranking over time. Some dynamic content to include in your sitemap are customer testimonials and blog posts.

Overall, your XML sitemap should only include the most important web pages on your site and exclude more static pages, such as contact forms, and ones you don’t want to be crawled, such as seasonal pages.

What is an HTML sitemap?

An HTML sitemap is simply a list of URLs found on a dedicated webpage. The link to a sitemap is generally found at the very bottom of the main website pages, such as on our SeoTuners website:

website bottom bar

Here’s just a snippet of our HTML sitemap (as HTML sitemaps can be quite long):

screenshot of links

One thing you should notice is that we’ve grouped our most important content by topic. Our main categories are “pages” and “posts”. Under our “posts” category, there are subcategories, which include Advertising, Content, Ecommerce, Local, Marketing, Mobile, Penalty Updates, PPC [pay per click], SEO [search engine optimization], Social, and Web Design Posts.

You can visit our sitemap here to get a better feel for what to include on your HTML sitemap and how to organize it.

HTML sitemaps are used by Google bots but are also a convenient way for users to navigate your site by having all your most relevant pages on a single webpage.

Sitemap Best Practices

1) Make sure your sitemap meets these minimum standards:

  • BUTF-8 encoded
  • Compressed into .gz format
  • Is referenced in the robots.txt
  • Contains only canonical URLs with a 200 status code
  • Does not exceed 50,000 URLs or 50MB uncompressed (whichever comes first)

2) Include only the most important pages of your website:

How do you decide which pages are important?

  • Prioritize dynamic web pages over static pages. Dynamic pages are web pages such as blog posts, customer testimonials, and calendars. Static pages might include dedicated contact pages that don’t need to be a priority.
  • Categorize your content. Group like with like – and if a page is unrelated to your primary purpose, ditch it.
  • Exclude “noindex” URLs. These are pages that you wouldn’t want to be crawled or indexed to ensure they don’t show up on the results pages. Such pages might include internal search results, admin or login pages, thank you pages, custom post types, and author archives. These can cut into your crawl budget and divert bots from your site entirely.

3) Use multiple sitemaps as needed.

The sitemap file size limit is 50,000 URLs or 50MB, which might sound like a lot, but can actually be exceeded rather quickly for larger sites.

For example, e-commerce sites generally have many individual product pages along with their primary web pages. Ecommerce businesses can create separate sitemaps for their product pages, categories pages, and main website.

These individual sitemaps can then be organized into a sitemap index file that allows you to submit all your files at once. These sitemap index files direct Google crawlers to each section of your website through various sitemaps.

4) Create sitemaps for videos and images.

Google provides extensions that allow you to create a separate sitemap for videos and images embedded in your website. You can even include these video and image maps within existing sitemaps. They provide additional scaffolding for Google bots to crawl, providing more information to help bots better understand and rank your files for relevant search terms.

5) Fix any sitemap errors you find ASAP. (That’s it. Get them fixed or see your rankings drop.)

6) Submit your sitemap through Google Search Console.

As we previously stated, you don’t necessarily need to submit your sitemap directly to Google, but it is advantageous to do so. Submitting your sitemap to Google allows their bots to be more efficient in indexing, parsing, and understanding the relevance of your page for ranking.

7) Conduct a website audit to ensure it’s up to spec.

You should really do this before you even submit your sitemap to Google to make sure there are no broken links, missing images, faulty meta tags, etc. You should check your website’s site speed, on-page SEO, off-page SEO, and meta descriptions. You can check out our SEO audit checklist for more details or use our free SEO audit tool to see if your landing page or blog posts are optimized for keywords.

8) Hire an expert.

The above steps might seem easy enough, but as you probably know by now, there’s much more to creating a sitemap than just logging into Google Search Console and hitting the SUBMIT button.

Don’t let your rankings suffer due to technicalities. Hire an SEO professional like SeoTuners. We offer innovative internet marketing solutions that will increase your online visibility and help you outrank your competitors. You can call for a free SEO consultation at (877) 736-1112 or drop us a line via our contact form.

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SeoTuner’s Jeremiah Weilert Is named “The Google Wrangler” by Swagger Magazine

On May 10th, Swagger Magazine released a feature on our co-founder Jeremiah Weilert, referring to him as a self-made man stocked with “gumption and go-getter-ism”. And to think it all started with going door-to-door in second grade to sell polished rocks (which he made a $20 profit off of)!

So how did he go from his rock selling days to running a multimillion-dollar SEO company alongside Tony Durso?

What Inspired Jeremiah to Begin SeoTuners?

Jeremiah used to work in a “cookie-cutter sales role” as Swagger put it, which is typically how the business world works—you have to put in your time at the bottom. Learn the ropes as a cog in the machine of the company, and hope that with enough hard work and overtime, someone in higher management will eventually notice you and invite you to move up a step.

Of course, there’s definitely something to be said for putting in your time to learn the lay of the land while working your way up—but sometimes you can become stuck in a business hierarchy that is not functioning well. This can happen when a company refuses to reconsider the way it does business even though circumstances are changing, or when management consistently

turns a deaf ear to innovative suggestions from employees.

Jeremiah was not unwilling to do the work—he became sales manager within six months of starting the job, and in another six months, he became the director of the whole department. This quick advancement is owed to his driven personality—he was passionate about learning and challenging himself, and willing to pivot his management style when it wasn’t working.

But even in this role with perceived leadership power, he found himself constrained by upper management’s inability or unwillingness to change—which ultimately resulted in the company’s dissolution due to Google’s Penguin update. As he notes in the feature:

“When you get as big as they were, and you can’t pivot, you leave yourself vulnerable to Google,” he recalls. “We were running this ginormous SEO company going, ‘there are so many ways for this to go better,’ but upper management wouldn’t take the advice we gave.”

Jeremiah wanted to create a company that would value the ability to anticipate new changes and welcome innovation—and that’s exactly what SeoTuners became.

Creating An Even Playing Field

Cracking the myth that one had to start at the bottom and slowly move to the top, Jeremiah set out to use SEO to ensure that small, budget-conscious companies could consistently show up on the first page of Google, even beating out major brands.

SeoTuners is all about efficiency, adaptation, and resilience. Rather than doing the same things that used to work before, the business focuses on continually trying new and different things that might work even better. And it turns out, this is exactly the type of attitude that’s needed as Google continues to update its algorithms.

The only way to stay at the top in SEO is to change, adapt, and mold one’s strategy as the digital landscape continues to change. And SeoTuners does this by keeping up to date with all of the latest news, statistics, and algorithm updates that are constantly rolling out.

And as Google’s algorithm continues to favor quality, relevance, and credibility, it becomes easier and easier for businesses (no matter their size or wealth) to rank on the front page so long as they showcase these qualities.

Merit Over Profit

For a multitude of industries, bigger doesn’t mean better. SeoTuners wants to help businesses big or small reach their audience so that they can do whatever it is they do best—and sometimes they have to win out over others who only care about making a profit.

This is especially true when it comes to the drug and alcohol treatment center niche. SeoTuners now works with over a hundred of these organizations across the U.S. to help them rank higher on Google so they can better reach the people who need them.

SEO done right is a way to “level the playing field” and help smaller businesses “compete with the big boys online”. It’s a chance to have how high a business ranks on Google have much more to do with the quality of the service than the budget of the business.

So Why Come to Us?

If anyone can do SEO, why come to us? We offer as many tips and tricks as we can on our website, in our blogs, and on our social media posts. There’s nothing we do that anyone else ultimately can’t do.

However, maintaining great SEO takes a lot of time, energy, attention to detail, and a willingness to keep us with the constant changes of the ranking algorithms.

Rather than devoting a significant chunk of your business to that work, we can take this on to let your business devote its time and resources to what it does best, while we do what we do best.

We keep up to date on algorithm changes, trends in the industry, and your businesses’ personal SEO stats to ensure that we’re making a continual effort to improve.

No matter your budget, we are very flexible to meet the needs of your business. Whether you want us to do all of the work or just some of the work, we’ll make it work.

We’re very passionate about what we do—we have swagger—let us help you focus on what you’re passionate about!

If you’re curious about our services in avenues such as e-commerce, conversion rate optimization, local Google ranking, or link building, get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

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Understanding SEO Terminology

Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic.

How SEO Works

Search engines will “crawl” your pages, collecting information on them and then indexing that information. When a search is executed, an algorithm analyzes the pages it has indexed, evaluating elements such as site reputation and a user’s location to generate the most relevant results for the user. Sites with large amounts of content and good reputations have a better chance of ranking higher.

Two SEO strategies can improve your website's visibility: on-site optimization and off-site optimization.

On-site optimization: also known as on-site SEO, this component focuses on optimizing elements on your website as a way to improve its position in search rankings, thus increasing the amount of internet traffic to your site. This type of optimization is something that, for the most part, you can control. Elements such as the title of a page on your site or keywords used can improve your site’s visibility.

Off-site optimization: this includes the components that aren’t actually on your site but can still improve your site’s position in search rankings. These components are typically out of your control such as attracting links from social media and other websites.

Algorithms

While there are a variety of search engines to choose from, the most popular by far is Google. Google has a variety of algorithms that are designed to improve user experience such as:

Hummingbird: the name of a 2013 algorithm in Google Search; this algorithm uses phrases rather than keywords to better understand the intent and context of search queries to match them with relevant pages and results.

Penguin: an algorithm that penalizes websites for violating Google’s Webmaster Guidelines. Reasons for penalization include keyword stuffing and manipulating the number of links that led to a site’s page. 

Panda: a Google update that penalizes "thin" sites with "low-quality content" by ranking them lower on SERPs (see definition below). This algorithm aims to prioritize higher-quality sites.

Other Key Terms That Can Help You Understand SEO

SERPs: Search Engine Results Pages; the results and pages that come up in response to a search.

Local SERPs: the results that come up in response to a local-based search; the site visitor’s location affects these results.

Organic SEO: natural methods and strategies that help a site get high rankings on SERPs. With organic SEO practices, high rankings on SERPS are achieved through optimization strategies mentioned under white hat SEO rather than paying for ads. In fact, with organic SEO, you cannot pay search engines to get higher rankings. There is still the option to increase the visibility of your website by paying for ads, but this visibility ends when the payment ends. Organic SEO is a longer-lasting way to attract traffic to your site, and it’s free. Think of organic SEO as an investment – the more content you build for your site, the more likely it is that your site will generate traffic.

SEO UX: UX stands for user experience; the added “UX” emphasizes how SEO has shifted its focus to the user’s experience in an effort to move away from highlighting pages that are chalked full of keywords.

Sitemaps (XML and HTML): Sitemaps allow search engines to efficiently "crawl" a website to index the information on a site's pages. The two main types of sitemaps are XML and HTML. XML is used by the search engine; it indexes information on a site's content and the general importance of a site's pages. One of the benefits of an XML sitemap is that the site's owner can choose the specific pages or information it wants the search engine to crawl and index. HTML is used primarily by the site visitor; it structures the site's content in a way that is user-friendly.

The above definitions are some of the many terms used in the world of SEO. However, SEO, like all things on the internet, is constantly changing, and search engines like Google are constantly releasing new algorithms or programs that are sure to affect how these practices are done. Constant tweaks to your site are necessary to ensure all the proper tools are in place for SEO optimization. SEO Tuners can help maximize your website’s potential through our organic SEO services, which follow a white hat approach. We also offer a variety of SEO packages that are customizable to fit your company's budget. We are available to answer any questions you may have on SEO or any of our other digital marketing services. For more information, visit us at www.seotuners.com, or call (877) 763-1112.

 

man smoking pipe

Smart Google SEO Tips

Google is such a household word that sometimes we forget that other search engines even exist. Google has become practically synonymous with the internet and SEO at large, and with constant updates to its search algorithm, it’s hard to keep track of what your business should be doing to increase its ranking factors.

We’ve put together a guide that’s simple enough to implement but that will pack a punch when it comes to optimizing your website’s ranking for Google.

Complete & Optimize Your Content Descriptors

When you create content, there are a lot of descriptors that you can fill out—so many that oftentimes they get skipped over or skimped on. Plus, how can you know which ones are really important for SEO, and how exactly to optimize them to get an SEO boost?

Let’s start with meta descriptions. Meta descriptions are the tagline for a web page that shows up under the title in a Google search:

google listing

While a meta description doesn’t directly impact your ranking on Google, it does impact your click-through rates (CTRs). That’s because the meta description is what people see when your website pops up in their search results and likely influences whether or not they actually visit your website.

Google can sometimes rewrite meta descriptions. As a matter of fact, they do this over 70% of the time because they are trying to match the meta description to the keywords that someone is searching for. However, when Google does this for you, they are just guessing at what might be a match by pulling from random snippets on your page that they think might be relevant. This can often make you end up with some funky meta descriptions that might even turn a user off from clicking on your site.

Many times, people don’t even bother to write them, thinking that they don’t impact SEO and that Google will just rewrite them anyways. However, meta descriptions are less likely to be rewritten the higher your search volume is—so if you write a quality meta description and your website is ranking well, it’s pretty unlikely Google is going to scrap that hard work.

Here are some quick and easy tips for writing meta descriptions worth keeping:

  • Keep them between 150-160 characters for web pages or between 138-148 characters for blog posts or pages with publication dates.
  • Put the most important information about the post or page in the first 100 characters, such as keywords.
  • Summarize the web page or post in simple, accessible terms without keyword stuffing.
  • Be specific. Avoid gimmicky sales talk and really focus on what a potential user might be searching that your web page would be a good match for.

If you haven’t already been writing meta descriptions, now’s the time to start - and we also suggest going back to previous pages and creating them. This can increase your CTR for older pages and content.

Next, let’s talk about alt tags or alt descriptions. These are HTML attributes that are applied to images to provide a text alternative for those images. These have two purposes:

  • First, search engines cannot read images, so providing alt tags allows Google to interpret the content of your images and include this in their indexing information.
  • Second, alt tags allow people who are using screen readers or browsers due to sight disabilities to “read” the images.

Creating alt tags directly impacts your SEO in two important ways - by allowing Google to index your images and because Google favors ADA accessible websites.

Be sure to keep your alt tags simple and specific. Explain what’s in the image so that someone who couldn’t see it would be able to visualize it themselves. Avoid keyword stuffing or simply adding more description and focus on describing what the photo is.

The last content descriptor we’ll address is titles and boilerplates. Now, titles may seem pretty straightforward, but there’s actually a lot of nuance to designing a title that’s effective for Google’s SEO.

It’s worth testing out some different title formats to see which ones seem to have better CTR’s and rankings. We recommend front-loading your keywords in the title and adding dates in title tags (if it makes sense to do so).

You may also want to try out titles with (or without) boilerplates. Boilerplates are part of a title that repeats with every post you make.

Help Google Crawl Your Website

It’s important to realize that if your website isn’t indexed properly, it won’t even appear in Google’s search results at all. Indexing is what lets Google know that your website exists. To see if your website is already indexed, search “site:yourdomain.com” in Google and see if there is a list of results that are similar to your domain name. If there aren’t any results, that means that your site hasn’t yet been properly indexed.

google listing

Google also has a tool that lets you check the indexing of a specific page of your website: https://support.google.com/webmasters/answer/9012289?hl=en

You’re also going to want to set up schema. Schema is a form of microdata that you add to your webpage to create a rich snippet of a page that appears in search results. This has become especially important since the recent Google algorithm updates like Hummingbird and Rankbrain.

Schema doesn’t directly improve search rankings, but it does likely have an impact on your CTR. Only about 1/3 of Google results currently include a rich snippet with a schema, which leaves this open as a big opportunity for your website to take advantage of. Google has a structured data testing tool that lets you see, test, and modify your schema.

Another tip to help Google crawl your website is to be sure that all of your webpages work on mobile as well as desktop, and that they use the same links. Google moved to a mobile-first index in 2018, so whatever you see on mobile is the only thing Google can see, and that’s what’s going to determine your ranking factor.

Oftentimes businesses will actually reduce their site for mobile, making a separate version of their content, but this would cause you to lose out on the benefits of all that desktop content.

Having a mobile-friendly website is part of your Google ranking factor and also makes it more accessible to increase your CTR. Google has an easy mobile-friendly test you can use for each of your web pages.

Finally, you’ll also want to ensure that your website is ADA compliant which also impacts your ranking directly (for example, with alt tags as we mentioned above) and indirectly through increasing your website’s accessibility. It also can protect your business from potential lawsuits, which can be directed towards any business with 15 or more employees that operate for more than 20 weeks out of the year according to Title I of the ADA.

How can you know if your website is ADA compliant? There’s a lot that goes into this determination including alt tags for images, ease of access, PDFs that are convertible to text, and closed captioning and transcription of videos.

Make the Most of Your Content

Content is king, but that doesn’t mean you should just keep churning out content mindlessly. Relaunching top content using the same links can actually improve your SEO and get new traffic to older posts. You can also receive an SEO boost from editing and updating old content.

Google favors long-form content that’s heavy with internal and external links that use a lot of headers. Rather than creating tons of short-form blogs, consider creating fewer more extensive “guides” and returning to them to update and add on to rather than starting fresh.

You can also get more internal link action going by releasing similar topics so that you can link from one to the other. Don’t forget to link back to previous content in new posts, and also to go back into previous content and link it to new pages as well.

You might also consider deleting old pages and content that isn’t performing well. More is not always better. Your ranking signal is in part based on link equity, which is an average rating of how often your links are clicked. So, if you have tons of pages but some of them get almost no traffic, this is actually bringing down your ranking.

And of course, when it comes to SEO for Google, you should always do your keyword research. Be aware, however, that you want to avoid too much of a good thing—as “keyword stuffing” can negatively impact your SEO. A good strategy for this is to optimize each piece of content around one keyword—ideally a “longtail” one if you’re newer to the game. Longtail keywords don’t get as much search volume, but they are much less competitive, giving you a better chance of ranking higher by using them.

You’ll want to use the keyword in the first 50-100 words of the content and a handful of times throughout as well as in the title, page URL, and alt text for any images on the page. Don’t go overboard—using synonyms and variations of the keyword will be helpful as well.

Once you have a keyword, think of different questions that someone might search revolving around this keyword, and plan to make content around this. There’s a useful tool called Answer the Public that will take a specific keyword and map out commonly asked questions about it for you.

word graph

It doesn’t hurt to put some love into your page links either. Customized links on social media tend to have better CTRs, which indirectly affects SEO, and Google favors shorter URLs as well. There are tools for shortening links like Bitly.

You’ll also want to go through every so often and make sure that you don’t have any broken links. Using tools like Dr. Link Check can do this for you pretty quickly.

screenshot of stats

Use Google My Business, Search Console, and Analytics

Last month, we wrote about how to claim, set up, and optimize a Google My Business (GMB) page for your business [ https://www.seotuners.com/a-guide-to-optimizing-your-google-my-business-gmb-listing.html ]. Even though this is one of the easiest ways to gain web traffic and customers, 53% of local retailers haven’t done it!

For the Google Local Pack, GMB is the #1 ranking factor. But before you start a new profile you’ll want to check if your business already has a listing. If it’s already been claimed, Google has steps for you to follow to contest ownership.

The two most common ranking issues are duplicate GMB listings and inconsistent Name, Address, and Phone information (NAP), so you’ll want to check these things carefully.

You’ll also want to set up Google Search Console to track your site’s Google ranking, submit a sitemap to Google to help it crawl more efficiently, fix website errors, and see which keywords bring you the most traffic. Similarly, Google Analytics will also make your life easier by telling you how many people find and use your site, how much traffic you’re getting, and on which pages, your bounce rate, and dwell time.

Make Your Website Secure

Google is all about security and even maintains a list of sites that have been hacked or are suspicious. There is also a boost for webpages that are Hypertext Transfer Protocol Secured (HTTPS). Although most desktop and mobile pages have adopted HTTPS, some of them still aren’t, and most browsers now signal that a page is insecure, which can deter potential traffic and decrease your CTR.

If you didn’t set up your website as HTTPS originally, never fear, you can still secure it with HTTPS without hurting your SEO.

Timing is Everything

You don’t want it to take a long time for a user to get to your webpage when they click it, but you do want them to spend a long time on it once they’ve arrived. Dwell time, or the amount of time someone spends on your page is indeed a ranking factor and is tracked by Google Analytics.

While site speed isn’t a ranking factor yet officially, it likely will be soon. According to research, 40% of users will exit a web page if it takes more than 3 seconds to load. You can check your site’s speed using tools like Lighthouse or Cloudfare if you’re on WordPress. PageSpeed Insights will rate your site’s speed and even give you tips on how you can improve it.

screenshot of crawl

Google SEO is a monumental and ever-evolving beast, wrought with a changing algorithm and a whole lot of unknowns. But you don’t have to navigate it all on your own.

Do you need assistance optimizing your web pages? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

woman on phone

A Guide to Optimizing Your Google My Business (GMB) Listing

Google My Business (GMB) is a free platform associated with Google released in June 2014 that catalogs local business profiles. A business profile includes things like:

 

  • The name of your business
  • Your business address
  • Contact information
  • Website URL
  • A Description
  • Category
  • Attributes
  • Reviews
  • Questions and Answers
  • Media (photos, videos, posts)

 

So, if it came out in 2014, why are we still talking about it now?

 

Claiming your business on GMB and optimizing your profile is one of the easiest ways to gain web traffic and customers, and yet 53% of local retailers haven’t even claimed their listing.

 

 

graph from Moz

Image Source: https://moz.com/local-search-ranking-factors

 

Google is the king of search, and local SEO (tapped into by GMB) is the most prevalent form of SEO. But with all the information that’s out there about how to optimize your content and platforms, with no real evidence that they actually influence your ranking, is it really worth doing?

 

In the spirit of simplicity, let us offer the following advice on how to cash in on GMB without spending tons of time on factors that may or may not even influence your rank:

 

Claim Your Business and Create Your Profile

 

The most simple and yet effective way to boost your search ranking is just to create or claim your business profile on GMB so that when users are searching for your or your service, your information is out there.

 

One of the most common ranking issues on GMB is having duplicate listings, so before starting a new profile, it’s crucial to search GMB first to see if your business already has a listing. If someone has already claimed your listing (and it’s not someone who should have), follow these steps to contest ownership.

 

To set up your business, you’ll need to include some basic information such as the business name, description, address, and contact information. You’ll verify your business address by postcard in the mail. This ensures that your business is legitimate and should only take about 5 days.

 

Google’s local pack assumes the searcher’s intent is local unless they specify otherwise. Typically, a search includes the name of the company and the location and shows three business listings with a map, though you can click “view all” to see more.

 

screenshot of google page

google screenshot

 

Optimize Your Profile

 

Be sure to enter complete and accurate data while including keywords where they’re appropriate. Stuffing keywords is frowned upon by Google, and the attributes category was actually added to give businesses a chance to highlight more specifically what they offer. There’s no need to overwork yourself here—just be clear and to the point.

 

description and atributes

 

Treat your business description like any other piece of content. Write from the perspective of highlighting the problems you solve for your customers rather than focusing on the brand image of the business. For example, talk about your services and why they matter rather than how long you’ve been in business and your mission statement.

 

Accuracy is incredibly important to your SEO on GMP. If your business name, address, or phone is inconsistent with what’s listed on your website or incorrect, your ranking will be affected. In fact, consistency with this data is the #1 cited ranking issue among businesses according to Search Engine Land.

graph on ranking issues

Along with filling out the basics, including photos is likely to increase the activity on your profile. According to Google, businesses with photos on their listings receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites than businesses without photos. This is no different than SEO for your website or social media, for example.

 

Follow Google Places Guidelines and Consult Your Dashboard

 

It’s possible that guideline violations may be causing more ranking issues than can be gathered by data because it’s difficult to trace.

 

Become intimately familiar with the guidelines and what violations can cause your listing to be removed or penalized. GMB has an extensive volunteer support platform that you can use to ask about problems with your listing if you’re concerned about a violation, or you can also speak directly with Google.

 

GMB’s dashboard (Insights) can also provide really helpful information for your SEO plans such as whether searches landing on your page were direct or through discovery, or whether they were done through search or maps. You can also get information about where customers are based gathered from their direction queries, what actions they take on your page, and the number of calls or messages as well as what time of day they typically happen.

 

The information gathered from your GMB listing could be helpful for your SEO and digital marketing strategy with other platforms as well.

 

Post and Update Regularly

 

The key to SEO is doing whatever it takes to get your business on the front page of search results—75% of people will never scroll past that first page. Sometimes businesses underestimate the power of posting regularly on GMB because posts only last for 7 days or less, but regular posting increases your chances of placing in the top 3 business listings for a search term (the Google local 3-pack) which is the front page of search results.

 

Google posts can be used to highlight upcoming events, new products and services, and recent company updates. They can include text, photos, gifs, and even call-to-action buttons that can contain inbound links.

 

They do have to be regular to be effective, but they don’t have to be long or complex (and in fact, they shouldn’t be!). A regular post could take you as little as 5 minutes per week.

 

Interact with Your Profile

 

Using GMB to reach your target audience and create a connection with them is ultimately what’s going to draw in clients. While some platforms discourage businesses from directly asking for reviews, GMB actually encourages it. Generating as many reviews as possible and responding to those reviews (especially negative ones!) Shows that you’re active, professional, and care about the image of your business.

 

It’s also a good idea to set up the messaging feature on GMB. SMS has been shown to generate a higher response rate than mobile advertising for purchases, appointments booked, and apps downloaded.

 

Setting up the feature is as easy as inputting a phone number and verifying it with a text message code. You can even turn it on and off as needed and update the phone number it’s linked to. Keep in mind that an average response time will be generated based on how long it takes you to respond to inquiries that will be included on your listing.

 

Remember, SEO doesn’t have to be complicated. Google and other search engines are moving towards algorithms that value conciseness, accuracy, quality content, and good customer service above all else. A GMB listing is just another way for you to make yourself available to potential clients and connect with them on a local level.

 

Do you need assistance optimizing your webpages? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

shopping cart and computer

Etsy SEO Tips to Help Your Customers Find You

Search Engine Optimization (SEO) is simply the optimization of your content in terms of quality and quantity to maximize your business’s visibility on search engines.

While there are elements of SEO that apply across all platforms and search engines, there are also those that vary considerably depending on the function or origin of that platform. For example, SEO is going to look different on Instagram than on Google results. This is due to the focus that Instagram’s algorithm has on connecting someone with results based on their previous searches and purchases.

Etsy’s SEO is unique in part because its algorithm may look different from other apps like Instagram and Facebook, which are owned and operated by the same conglomerate. While it may not be a social media giant, Etsy is definitely a major player in online sales, reporting 81.90 million active buyers in their 4th Quarter of 2020, which was a 79% increase year-over-year from 41.73 million.

chart with numbers

Image Source: Market Place Pulse

Etsy’s popularity has been steadily increasing since its launch, and with more and more businesses moving online because of the COVID-19 pandemic, we can certainly expect that trend to continue.

If your business hasn’t crafted an Etsy SEO strategy yet, better to start late than never! Etsy has a detailed guide that walks you through the following crucial elements of optimizing your shop and listings:

  • Learning how Etsy search works
  • Finding and using keywords
  • Adding relevant attributes
  • Maximizing conversions
  • Improving customer service
  • Understanding search traffic & analytics
  • Optimizing your shop
  • Perfecting titles and tags

It also tells you explicitly what its ranking factors in search are:

  • Relevancy: When tags, titles, categories, and attributes match a user’s search term, listings have a better likelihood of appearing higher in the search results.
  • Listing quality score: This essentially means how well a listing converts to a sale (the higher your conversation rate, the better). The number of people that view your listing and make a purchase increases that listing’s quality score and position in search results.
  • Recency: When a new listing is created, Etsy temporarily boosts it in the search results to help determine the listing’s quality score.
  • Customer and market experience score: This score is based on customer reviews, the completeness of your shop’s informational sections, as well as negative feedback.
  • Shipping price: Etsy boosts the search position of shops that offer free shipping because shipping price influences a consumer’s decision to buy.
  • Translations and language: Having all of your titles, tags, and listings in the language you selected when you created your Etsy account.
  • Shop location: In the EU, Australia, and Canada, local items are slightly favored in search results.
  • Shoppers’ habits: Etsy customizes its search results for buyers based on their previous searches and purchases.

Now that you have all of this information, what do you do with it and where do you start? We’ve got you covered with some quick tips you can use to work with Etsy’s SEO to help your customers find you:

  • Add Quality Images to Your Listings

According to a survey done by Etsy, shoppers rate the quality of images as the highest influencer in deciding to make a purchase. By appealing to what Etsy values in its ranking system, you can boost your SEO scores and make your shop more appealing at the same time by upgrading your listing photos. 

bar graph

  • Choose a Competitive Price 

Etsy shoppers mark the cost of the item as the second-highest influencer on whether or not they buy. It’s worth saying, though, that your product is worth what it’s worth—don’t sell yourself short! Think critically about the cost of your materials, expenses, and labor, and do some research into similar products to decide on a fair but competitive price.

Also, consider building the cost of shipping into the product and using this as a selling point. Research shows that the majority of people prefer not to pay for shipping rather than having their purchase delivered quickly—so factor the cost of shipping into your listing price and write it off as an added convenience in your description.

  • Offer Free Shipping

Not only is the shipping cost one of the major factors customers consider in making a purchase, but it’s also a ranking factor for Etsy’s search results.  Consider offering free shipping, even temporarily or during promotional events or holidays to boost your SEO rankings.

Another option is to create promotions that are incentivized by shipping for free. For example, offering free shipping if a customer buys more than two items or makes a purchase over a certain dollar amount. 

  • Prioritize Reviews

The importance of having an abundance of positive reviews for SEO is nothing new. But how do you actually accomplish this? It’s against Etsy’s user policy to offer free products in exchange for reviews, but sellers often have luck by including surprise gifts, personalized notes, and coupons when they send out an item and ask nicely for feedback. Making a personal connection with your customer base through social media posts and live streams can also make them want to connect with you in return by giving you positive feedback.

Another way you can address this is by responding personally to the reviews you do receive, even the negative ones. Having a negative review with an authentic response that non-defensively addresses and possibly corrects the problem can be more powerful and real to sellers than just having a ton of positive reviews.

  • Refresh Listings

When a new listing is made, Etsy temporarily boosts the listing in its search results to help determine its quality score. Take advantage of this by updating and refreshing your listings. However, keep in mind that this is a very temporary boost, so it might be something worth doing only during peak shopping hours, holidays, and promotions.

This also incentivizes you to keep editing and optimizing your listings to ensure they’re current and up to a high quality.

  • Ensure Relevancy

It’s crucial to ensure that your tags, titles, categories, and attributes utilize relevant and specific keywords. For example, naming your business after the service or product you provide will increase your SEO.

Because SeoTuners has “SEO” in the name, and as the first word, it would have a high relevance score on Etsy. Alternatively, if we called ourselves “Weilert and Durso”, we may not score as well. However, there are situations when naming your shop after yourself can be more advantageous, especially if you think this is how your potential customers will most likely be searching to find you. 

  • Completeness Matters

Etsy awards each shop a customer and market experience score based on customer reviews and the completeness of your shop’s “about” section. Score some easy SEO points by filling out everything fully on your shop’s page.

You also maximize your potential visibility by filling out as many tags, categories, and attributes as you can. You can add as many as 13 tags to each listing, and it’s recommended that you add all of them!

In order to come up with 13 tags that are relevant but varied, consider synonyms, different regional expressions, and long-tail keyword variations. If a keyword is already included in attributes, you don’t need to duplicate it as a tag. You also can skip plurals, misspellings, or multiple languages—Etsy handles all of this automatically, and you can actually be penalized in your search rankings for this.

  • Optimizing with Keywords

As always, an exact phrase match is going to give a higher search ranking than if the search terms are matched individually. This means that if you have used the keyword “SEO targeting” and that’s what your customer searched, it’s going to be more likely that your page will show up for them than if you simply had the words “SEO” and “targeting” separately somewhere within your listings.

Similarly, long-tail keyword matches boost your ranking the most. These are key phrases that contain three or more words strung together, for example, “SEO Ventura County” as opposed to just “SEO”. These are more likely to be strong matches because there’s going to be less competition and the people searching for that long-tail keyword have more specifications in mind, making them more likely to purchase something if you happen to match.

Additionally, the more that keywords show up throughout your page—including titles and tags for listings—the more your relevance score will be increased. However, this doesn’t mean that you should simply duplicate the same keywords as tags on the same listing, which won’t actually have any benefit. Using the same primary keyword for multiple listings also isn’t helpful, because you’ll end up competing against yourself in searches.

Frontloading your keywords also increases your chances of ranking higher. For example, if you know “SEO” is one of your best ranking keywords, you’re going to want to place it towards the beginning of your listing titles. Instead of titling a listing as “Get the Best SEO for Your Business” you might title it “SEO to Grow Your Business”. This applies to your item listings too—try to get those keywords into the listing as early as possible.

  • Finding Creative, Fitting, and Organic Long Tailed Key Words

The more specific and yet organically occurring keywords you can stumble upon, the better optimized you’ll be for SEO. When trying to come up with keywords for your business, try to put yourself in the mind of your target audience and think about what they might be searching for that would lead to your product and likely a purchase.

For example, Etsy users might use search terms related to occasions like “wedding gifts”, “white elephant”, or “first birthday”. Also consider what aesthetic, style, or lifestyle your product might appeal to, such as “minimalist”, “rustic”, or “antique”. You should also think about any problems your product might solve and the words a potential buyer might use to express this need, for example including words like “organizer”, “holder”, or “cover”.

Finally, consider using an SEO tool to research what keywords are most searched for such as Google Keyword Planner. There are also quite a few out there specifically for Etsy, including Marmalead, Keyword Scout, eRank, and Etsy Keyword Tool Dominator. Etsy even has its own analytics you can consult in your store dashboard.

Do you need assistance optimizing your Etsy store and moving up in the search rankings? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

chalk board saying I love google

Making Google Fall For You This Valentine’s Day

Google is in relationships with multiple businesses. And while it isn’t necessarily picky, Google definitely plays favorites based on the clever keywords you choose, your online reputation, and of course the amount of time you spend with it. Google is the main object of our desire because it has the potential to bring us more than enough business to take our breath away. And while you could settle for other search engines, nothing quite compares to Google’s swoon-worthy capabilities. It can generate leads, improve your reputation, and ultimately funnel more money in your direction all at the same time. What’s not to love? This trifecta of benefits, however, only happens when you make it to the top results on Google’s search pages.

Here are five tips to follow to help beat out the competition to win over Google’s affection:

1) Harness the Power of Blogs

For starters, Google needs to get to know you. What are your interests? Who do you serve? What are your passions? These are questions that help Google figure out your personality to direct you to the right customers.  Blogs provide a way to answer those questions and provide a clear picture of the character of your business. And don’t forget to add pictures. Who wouldn’t fall in love with your facilities, colleagues, and services in action? But the beauty from within, driven by your literary content, makes all the difference. Think of your business blogs like a love letter. The very words you use become the tags that can drive your company to the top of the searches.

Google wants to know if you’re an authority in your field, if you have a community of people interested in your niche, and what experience you’ve had helping your clientele. Don’t be intimidated if you’re company is just starting out, Google will always welcome your blogs whether your business is old or new.

2) Aim for the Local 3-Pack

Finding a match can be hard, especially if your potential suitors can’t figure out exactly where you’re located. The one thing Google and businesses have in common is that they both know the importance of location, location, location. In order to court Google properly and make it into the coveted top 3 list, otherwise knows as the Local 3-Pack, make sure that your Google My Business page has accurate information, includes photos of your business, and has recent customer reviews. While there are no guarantees, doing these things will certainly help attract Google’s roving eye.

And once you’ve become a part of Google’s local 3 pack, customers will be able to easily find you, greatly increasing your chance for a successful match.

3) Woo With the Right Words

In order to impress the classy tastes of Google, you have to be willing to spend money on them. Investing in the benefits of Google AdWords is a true item of commitment, so what words should you use to get this relationship off the ground?. Thinking in the mindset of the customer avatar you’re trying to attract is essential for making this affectionate gesture worthwhile. Keep in mind that adwords should be created in the form of a question since that is generally how users seek search engine help. One of the ways Google has adapted throughout the years is by putting their users needs and process of thought into consideration. This is especially important for your business needs. This type of virtual relationship with Google allows your business to be found by any prospect, even if they weren’t directly looking for your particular business. All of this to say, don’t cheapen your relationship with Google by missing this essential step. The minute your company owns those adwords, the number of clicks to your business’s website will send positive results your way.

Build Trust

Trust is not a word to be taken for granted. Google has had some trust issues with relationships in the past, so they developed an algorithm to make sure they can have confidence in your business. Creating your profile, serving customers in your network, and paying for the advertising is one thing, but the bigger step to establishing trust is to regularly update your content. Use pictures and videos to show your team, location, personality, clientele, and more, and Google images will work in your favor. This is especially crucial if you’re a small business. By consistently building up your relevant and unique content, your company’s reputation for successful activity will sell itself, leading to a higher ranking in the search results.

Analyze Your Relationship

Once you and Google have been going steady for a while, it’s time to take a closer look at your relationship to see if there is any room for improvement.  Google Analytics can help you do just that. It’s a very effective tool in Google’s arsenal that tracks data about the way visitors both find and use your website. It is a treasure trove of analytical information that can help you make the most of things like keyword optimization and fine-tuning your website. Using Google Analytics helps them and helps you – so it’s a mutually beneficial part of your relationship that’s definitely worth diving into.

No matter what your business’s current relationship status might be with Google, as these five tips show, there is always room for improvement.  Looking for some help wooing your way to the top of Google’s list? Call SeoTuners today for an affordable solution for your business to increase exposure with custom SEO strategies.  We are confident that we can help cultivate your relationship with Google, as well as customize services to assist with all of your business marketing needs.

man at computer confised

Five Reasons Your Website Isn’t Ranking

Building a successful website is not always as easy as it looks. Creating a good-looking home page and organizing all of your information on your site is a solid starting point, but sometimes that Google ranking just won’t move in your favor. Unfortunately, it’s not quite as simple as “if you build it, they will come”. In reality, it can be quite complicated to improve your rank on Google, and there may be things you are inadvertently doing that are having a negative effect on where you currently stand.

Why does my website need to be ranked?

In the ever-changing digital world, the importance of a high Google ranking has only increased. More companies are prioritizing the Internet to market their services, which makes gaining an advantage on the most popular search engine the key to success online. This is how your company can separate itself from the competition and get more eyes on your beautifully designed webpages. The majority of clicks come from the highest-ranked search results, so optimizing your keywords and content correctly will bring your website to the forefront. Understanding and taking advantage of a higher Google ranking will inevitably result in more business growth.

Now, let’s take a look at some of the reason your website might not be achieving the ranking results you desire:

  1. You’re Just Getting Started

Maybe you’ve recently launched a new website and you’re wondering why it hasn’t had a great deal of success yet. Rather than be alarmed, remember to have some patience in the beginning. Search engine optimization (SEO) takes time to develop – it doesn’t happen overnight. It’s likely that the algorithms Google uses have not noticed the validity of your site yet. Google also goes through a filtering process for new websites, as they make sure they are evaluated and examined thoroughly before they are fully validated. This process is called the Google Sandbox.

This period in the sandbox can last three to six months, so there is no need to worry if your website is still young. The best way to approach this situation is to produce the best content possible and to begin creating an effective SEO strategy for the future so that when you’re out of the sandbox, you’re raring to go!

  1. Your Main Keywords are Too Competitive

In some situations, it can be helpful to target broad keywords that show up in a variety of search results. However, if you’re a new company, you may need to be more specific to reach your target audience. For example, a new hair salon that tries to rank for “hair cuts” will struggle to show up in most users’ search results. It will take years of hard work to capitalize on this type of keyword optimization.

A much better approach to this situation would involve long-tail keywords or terms that are specific to your region. A hair salon might try for a search term such as “best hair salons near Thousand Oaks” to reach their target audience more efficiently. Optimizing your keywords specifically for your area is crucial for new or smaller businesses looking to improve their Google ranking.

  1. Your Pages are Loading Too Slowly

Now, this could be a big one. Keeping your visitors happy with a user-friendly website is vital because if they have a poor experience, it will shorten the amount of time they spend on your site. Google will notice the short retention times, which could serve as a huge detriment to your online ranking. Try comparing your site’s speed to your competitors by using something like Google Site Speed Test, which is easy to do and will help you see what you’re up against in this area.  While this component of SEO seems very simple, it’s essential to successful ranking.

  1. Make Sure Your Website is Indexed

If you are not familiar with website indexing, it’s time to learn. Indexing is the process of using keywords and metadata to allow for a more useful vocabulary on the Internet for on-site searching. Improper indexing or completely missing this step is a common mistake that almost always leads to poor search engine ranking. A website must be indexed to appear in Google’s search results. If your website is not indexed, there is no way for Google to know that your site even exists.

First, check to see if your website has already been indexed by searching “site:yourdomain.com” in Google. If Google has already crawled your website, you’ll see a list of results that are similar to your domain name. If you don’t get any results, then your site has not been properly indexed yet.

Next, you’ll want to install and set up Google Analytics and Search Console. Google Analytics is a brilliant tool that measures statistics about your website such as visitors, time spent, pages visited, and more. Google Search Console gives you the opportunity to monitor the different components of your site such as recent crawling data or any issues that may arise. Want to dive in deeper? Follow these steps to get started and make sure your website is indexed the right way so it can be found and move up the Google rankings. 

  1. Your Competition is Strong

 Your company is likely not the only one who is looking to improve its search engine ranking. You are not competing against Google and its algorithms, but also your immediate competitors.  They, too, are constantly trying to climb the ladder and become the company that pops up in the search results most often. Take note of the best practices that your competitors are utilizing and stay up-to-date with the most effective SEO methods to smash your competition.

If you’re interested in improving your website’s SEO ranking, contact us today.

SeoTuners offers affordable local SEO packages for your business and your budget. We are confident that we have a solution for all your business marketing needs.

 

man on bed needing help

The Importance of SEO for Treatment Centers

Marketing your treatment facility is very important for reaching clients who need your help in treating their addictions. Handling the technical aspects of SEO (search engine optimization) should become a priority for your company in order to improve your online ranking. SEO plays a larger role than one may think when it comes to the digital marketing aspect of your facility. Let’s take a look at why optimizing keywords should be a priority for drug rehab centers.

Keywords

Keywords are central to the success of SEO optimization and extremely vital to content marketing. When an individual reaches out for help, they will often turn to the internet to search for their rehabilitation options. Common search terms may include “relief for drug use” or “rehab centers”. Various search engines will refer this individual to the most relevant and popular resources. As a treatment center for drug rehabilitation, it's imperative to make sure these keywords are prevalent in your online content. We have a very dedicated SEO team who is committed to getting your company’s Google ranking to the top of the food chain. We want your content to do its job by finding its way to the forefront of the consumers’ search results.

Long-tail keywords can also be very effective for your website’s search engine ranking. These are keywords that are quite specific and have the ability to find their way into detailed search queries. These are not always commonly searched terms, but their uniqueness allows them to separate from the competition. They also have the added benefit of higher conversion rates. This will increase the chance your website shows up in more informational searches, where your detailed webpages can really shine.

Finding good long-tail keywords can be very simple. Type in a few words to the Google search bar and see the recommended search items you receive. This serves as a perfect example of what to strive for in your keywords.

Content, Content, Content

Optimizing content with relevant keywords and research is another very important aspect of improving your SEO ranking because this is where you can make the most of your analysis. However, the quality of your content is the most important part of this process. Your content must be engaging and attention-grabbing to draw your target audience to the services offered by your treatment center. Also, creating a variety of content helps your website appear in many different searches, which is the ultimate goal of SEO optimization. Find the relevant topics that your market demographic will search for and create a plethora of interesting content to bring people to your webpages.

Point Them in the Right Direction

Creating great content is very helpful when it comes to building interest, but SEO experts can get people in your area headed in your direction. These experts can rank your treatment center in a particular area, making sure your webpages contain the correct city and region names. They can also offer services to help optimize your directories to ensure that your business is showing up in the common directories such as Google, Bing, and Yahoo. By keeping this information up-to-date and consistent, your treatment center will be easy to find.

Know Your Audience

The common audience associated with those searching for treatment facilities include:

  • Parents
  • Children of addicts
  • Those who have loved ones in need of professional help
  • Teachers, mentors, and school administrators
  • People struggling with addiction
  • Those currently in the recovery process

The content you create should cater to this specific audience and be broad enough to reach all possible connections. Featuring important information for friends and family will create more traffic on your website and help those in need to get the assistance they deserve. Delivering content that gives people an opportunity to celebrate recovery is also a good idea.

Showing that your treatment center offers services for various types of addiction will also drive more people towards your site. An innovative technique would be to display dedicated pages for different drugs, opioids, and alcohol so visitors can find specific information and resources featured on your site. This helps create a sense of personalization on your website, which should be a main goal to achieve peak optimization.

Improved User Experience

We always want our users to have a good experience when browsing our website, no matter the target demographic. Your website update plan should involve the improvement of content, graphics, and design practices to make sure all visitors are reaching your pages as quickly and easily as possible. People want their information quickly, so making your services easily available is necessary to stay ahead of the game.

By improving the user-friendliness of your site, your search engine ranking will soar towards the top. It's easy for Google to track when users visit a site and when they click away. If they see that users are constantly clicking away from your site, that isn't good news for your Google ranking. Making your content easily accessible is vital to your website’s success.

By choosing SeoTuners for your SEO marketing, your treatment facility will get the attention it deserves. We truly value our clients and the good they are doing to help people in our community fight their addictions.

Our team understands that each treatment center is unique, and we’ll be sure to reflect this in your content. Our SEO strategists are comfortable writing about co-occurring disorders, integrative treatment options, relapse prevention, and aftercare. We feel that being aware of these small but pertinent details will allow us to deliver truly personalized results to our valued clients.

Call SeoTuners to learn more about our SEO process for drug rehab centers and how we plan to get you to the top of the search results!