Tag Archives: seo

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Building a Business with SEO

We live in a digital age, where technology is depended on by the majority of consumers. When searching for a local business or restaurant that is close by, usually your first instinct is to google it. This is a similar thought for most people who own a smart phone or computer these days. A whopping 90% of consumers have used the internet to find a local businesses within the last year, with 33% looking every day.

People are adapting to the advances in search technology, meaning your business need to as well. If you want a crystal-clear example of purchase intent: “near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy shoes near me,” or “where to buy used clothing near me.”

“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, during a specific period of time. This chart gives a visual depiction of the expanse of “near me” searches in the last two years:

google stats

 

These advances propose similar questions to search engine optimization: SEO will improve a website’s overall searchability and visibility, but what other real value does it offer your business? Why is SEO so important?

Organic Searches are Essential

It’s no secret in the digital world that if you’re not on Page 1 of the search engine, you’re likely not killing the organic search game.

Organic searches are most often the primary source of website traffic, as well as a critical factor within the buyer funnel, which usually ends in a sale. However, many consumers do not search through loads of pages on Google before finding a website or service that suits them. Investing in the process of a higher ranking on Google is an essential step for any business owner.

While Google is the most visited website in the world, they also own YouTube which is the second largest search engine. Google is a large entity that owns over 90% of the search market, leaving competitors in the dust.

Making sure your website is visible on Google is essential to driving organic traffic and ultimately attracting business and closing sales. Quality SEO and a high-quality website can take your brand there.

Customer Trust Grows With SEO

The goal of your SEO team is to establish a strong foundation, have a beautiful website that is easy to navigate, and make sure your page is easily discoverable in searches. The truth is that the higher your business appears in a search engine; the more likely users will believe your business is trustworthy. Building trust and an online authority is not easy and surely doesn’t happen overnight.

Many factors go into establishing a strong authority on Google. Having strong authority is accrued over time and is an element of:

• Quality Backlinks
• Positive User Behavior
• Optimized On-Page Elements and Content
• Machine-Learning Signals

Establishing authority for your brand takes patience, effort, and commitment, but is worth it. Customers trust a brand that has a strong online presence and is recommended by other web pages.

Google has something called the Trust Factor, which is a combination of many factors that calculate how trustful a site is. The more trustful a site is, the more likely its articles will be ranked higher on Google. A website is considered to be less trustful if it has harmful and/or has low-quality content.

The Buying Cycle is Affected

SEO affects the buying cycle of a customer online or in-store. Customers have the resources and knowledge to conduct research before choosing a product or service.

Using SEO tactics to get your deals, products, and services out there can be a game-changer. It is important to show the consumer the importance and dependability of what you have to offer them. In order to show the consumer what you need, your product or service requires visibility.

You must be visible in the places where people go to search for a connection to be made. Local SEO enhances visibility for potential customers and helps them find the businesses that have the answers. If your website or business is not visible to the consumer, odds are they will not be contacting you or buying your product.

Bypass the Competition

SEO can help your business or website soar above the competition. Especially if your competition is not implementing SEO at all.

For example, take two businesses that are in the same industry which sell similar products, at nearly identical prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet as well. Odds are a consumer will go with a company that they can easily find and has reputable reviews and backlinks.

SEO is Relatively Cheap

SEO does cost money. However, all the best things usually do, right?

In the grand scheme of things, SEO is relatively cheap, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

It is not a marketing cost; SEO is a true business investment. Good SEO implementation will hold its ground for years to come. And, like most things will only get better with the more attention and investment it receives.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

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The Most Important Google Stats and Facts to Know For SEO

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The internet is an essential part of today’s society and can make or break a business. Knowing Google’s importance in relation to search engine optimization creates a foundation for why we seek to optimize search results in the first place. This list is a culmination of google facts and statistics that relate directly to SEO:

Google Now Processes Over 6,586,013,574 Search Queries a Day Worldwide

With that amount of search queries daily, it’s no wonder that search engine optimization through google should be a main focus for anyone looking to optimize. Optimizing key word phrases allows your search queries to reach a target audience. With over 6.5 billion queries a day, it’s important to make sure that you keep that Google statistic in mind.

15% of Daily Google Search Queries Have Never Been Searched Before

This statistic is relevant to keyword phrases. Many of the keywords used in specific searches have never been used before which proposes an apparent importance on innovation when it comes the choosing keyword phrases. This statistic also puts an importance on anticipating keywords for search queries and thinking outside the box when it comes to creating keyword search phrases.

Google Makes Up 32.4% of Total Mobile Ad Expenditure

SEO specialists know this statistic because this number will most likely continue to grow. This means that if your SEO is on the basis of optimizing a business venture, keeping in mind that Google is a primary source of business is important.

97% of Google Revenue is From Advertising

The language of marketing is important, especially in regard to advertising through google. Google makes most of their revenue from advertising, meaning that buying ad space through Google and optimizing your word choice through ads is important for individuals looking for better SEO.

YouTube Was Acquired by Google in 2006 and Has 1.8 Billion Active Monthly Users

Anyone looking to for the best SEO should always keep YouTube in mind. YouTube is yet another hand of Google that extends into the SEO world. Google prioritizes video content because of their ownership of YouTube.

YouTube has 500 million Mobile Views Per Day

Again, keeping YouTube searches in mind for SEO it’s always important. With 500 million mobile views a day, extending search engine optimization through YouTube is important.

Google Takes Over 200 Factors Into Account Before Delivering the Best Result to Any Query in a Fraction of a Second

This reestablishes the importance of exact keyword phrasing. When keywords are being accounted for in a fraction of a second, knowing any and all exact keywords for a desired product, service, or search is important. SEO specialists understand this importance and are able to design maximized key word phrases.

There Are Over 2 billion Active Monthly Android Users

SEO for Android devices is as relevant as any other device, as the amount of Android users is on the rise globally.

Google Knows More Than 100 Languages

Optimizing through multiple languages may allow for better SEO results, although Google already translates searches through software.

Google Doesn’t Apply Any Grammatical Rules

Optimizing keyword searches may be increased if common grammatical errors are taken into account.

69% of US Google Users Rely on Google’s Services and Products on a Daily Basis

Daily updates to SEO are important since the amount of daily Google users is at large and on the rise in the US alone.

There are More Than 100 Researchers at Google Working on Machine Intelligence Applications

Intelligence applications will allow for a greater expanse of SEO optimization. Knowing new intelligence applications will keep you ahead of the game when it comes to SEO.

Google has 90.46% of the Search Engine Market Share Worldwide

Optimizing SEO efforts with Google as a sole proprietor is important, however, it is also important to recognize secondary search engines as well.

Google Receives Over 63,000 Searches Per Second Daily

With this amount of searches, SEO efforts must be maximized to meet demands. If a target audience is to be reached, maximizing your SEO efforts in respect to Google statistics such at this will help you meet your goals.

An Average Person Conducts 3-4 searches Every Single Day

If you take into account that the current world population is roughly 8 billion, and the understanding that almost half the population has access to the internet, this statistic proves the importance of optimizing SEO efforts.

Why These Facts are Important

These facts and statistics are undeniably important to understand for anyone looking to become an SEO specialist, learn about SEO in general, or find outsourced skilled SEO professionals. Knowing the volume and frequency of google searches creates a better understanding of the importance of SEO, and more specific keyword phrases. With the knowledge of the vastness of the population that use Google daily, the relevance of optimization is further developed.

With these statistics and facts in mind, a greater understanding of the importance of search engine optimization is created. Google Analytics, one of the most primary tools for SEO specialists today, is based off of the previous information provided. Taking that into account, knowing these facts and statistics provides a greater understanding and appreciation for Google when it comes to search engine optimization.

Moving Forward

When looking to optimize search engine efforts, keeping in mind the ever-growing statistics that Google generates will allow you to be a better SEO specialist or outsource better SEO specialists. Throughout 2019, advertising and publishing through an online platform has become one of the most prominent forms of display of information for the general public.

If you think you may be looking to outsource for your SEO needs, our specialists at SEOTuners can help you. Our skilled professionals are available to meet all of your SEO needs with a primary focus being the success of your presence in the market. We provide personalized attention through individualized analysis, a creative and innovative approach to every web design project, as well as improvement to your social attention and impact. Get in contact with us today!

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Drawing Traffic in the Wake of the September 2019 Core Update

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Google’s September core algorithm update has officially finished rolling out, and with any core update, search results, click-through rates, and traffic may change—sometimes drastically and unpredictably.

According to Search Engine Land’s review of SEO toolsets and data, this past update was not as impactful as the June core update, but it did seem to have a notable effect on the Your Money – Your Life (YMWL) category. It also appears to have most heavily affected the medical, media, and travel industries, according to Sistrix.com.

Google updates will always come and go, and while some have bigger impacts than others, the consensus has always been that it’s nearly impossible to find a quick fix for traffic drops in response. Rather than following every Google update extensively and guessing at what changes will fix traffic drops, there are more sustainable alternatives you might want to invest in for your business.

Taking A More Wholistic Approach

Updates for Google are quite common and usually not very impactful overall, although they may be quite impactful in the short term. Last year, Google made over 3,200 algorithm changes. Core updates occur less frequently, but still occur a few times per year.

Google’s algorithm updates used to focus primarily on weeding out sites that used black-hat link building techniques, clickbait, and other shady tactics, but over the years it’s become much more complicated than that.

The algorithm has gotten so smart that it can now focus on evaluating whether websites are optimized for user experience and include quality content. This is not a clear-cut process, and for this reason, it involves a lot of tweaking on Google’s part that can hit websites and their place on Google’s search result list unpredictably—sometimes increasing traffic, sometimes decreasing it, and usually not following much of a clear pattern that can be traced, analyzed, and strategized for.

Rather than trying to find quick-fixes for traffic that has been affected by Google updates, its time to take a more holistic approach. Trying to keep up with every Google update and make guesses and quick changes to reverse traffic downturns can be exhausting and sometimes completely ineffective. Even if you do succeed in correcting the fallback from a google update, the next one might revere your recovery completely.

Taking an Omnichannel Approach

 Despite the importance of Google traffic, relying on one marketing channel can cause a lot of instability. Taking an omnichannel approach is the best way to ensure that your website will continually generate reliable traffic—even if a Google update does unexpectedly knock you down a few pegs.

The search page rankings have become so competitive that even a tiny disruption to the status quo has the potential to push certain web pages higher in the rankings and push others lower. Since nearly all search users click on an entry on the first page of results (that is, the first 10 entries), this change could make a website’s pages virtually invisible to searchers overnight.

But if a search engine algorithm update has such a huge effect on the search results, why would we ask whether algorithms even matter and suggest predominantly ignoring them? Because Google has already told the digital marketing community exactly what all of its algorithm updates will be designed to do.

Google is always trying to do a better job of analyzing web pages, assessing quality, and matching them in terms of relevance to keyword phrase searches made by users. This isn’t meant to be an impossible puzzle for marketers to crack—it’s an ongoing cooperative effort that’s meant to benefit customers and marketers alike in the long run.

The main reason why this has been such a clunky process is actually because web marketers have been so bent on circumventing a system geared towards quality with cheap, quick fixes.

Rather than listening to Google’s insistence on just creating quality, relevant content that is user friendly, marketers are examining each algorithm change critically and making very targeted changes in order to “game” the system. While this may work in the short-term, it causes long-term traffic spikes as Google catches on to these techniques and works to level the playing field towards true quality.

So rather than making this tug-of-war struggle much more than it needs to be, we recommend instead focusing on organic search traffic and methods for authentically improving the quality of your website—even if they might not have such immediate gratification.

The great thing about organic search traffic strategies is that they aren’t reliant on Google’s sporadic algorithm changes. If your brand has enough of a draw for its services, tools, and content, people will search for it organically, regardless of what your position in Google might be.

Taking an Organic Approach

There are a few strategies for increasing your organic search traffic that are likely much more worth your time than trying to correct against Google updates, including:

  • Adding tools and graphics to your website
  • Pruning, cropping, deleting, and improving your content
  • Internationalizing your content

 Tools and graphics are notoriously popular draws for organic search traffic. Whether you create your own, hire developers or designers, or just use existing ones with external links, you’re sure to reap some major benefits with this type of content. Aside from the organic search traffic your brand might get, you may also get some quality backlinks over time!

Next, the phrase “content is king” is surely something you’ve heard before—but it doesn’t necessarily mean to just create as much word packed content as possible. In fact, having lots of content that has little value, meaning, or relevance can actually be harmful to your site by increasing your bounce rate and decreasing your time on page ratings, and this has been the result of a lot of fluctuation on SERP’s over the last few years.

Help your organic search traffic by pruning and cropping thin or wordy content, deleting irrelevant or low-quality content, and improving your existing content. While this may be quite time consuming and drop your traffic initially, it will pay off in the longrun. Revisit your content periodically and update it with new, quality information, more customized graphics, graphics, and tools, and more internal and external links.

If you do delete content, be sure to use 301 redirects for those URLs, sending users to an alternative webpage. You should also check for broken links periodically to improve your user experience. There are tools that can help you with this like the Online Broken Link Checker.

You might also consider internationalizing your content by writing blog posts and pages in other languages. Yes, international SEO exists—and you may be surprised how much of a difference it can make for your SEO.

Taking A Local Approach to SEO

Local SEO is key to an Omnichannel, user-friendly approach because it helps customers easily move between an online experience and an in-person one.

Creating a user-friendly experience includes making it as easy to purchase online as in-store and vice versa as well as creating a seamless method for ordering online and picking up in-store for products.

For services, local SEO can be a huge part of your brand identity, so don’t forget to target to your immediate community.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.