Tag Archives: keywords

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How SEO and Search Trends are Impacted by COVID-19

COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.

Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:

 

Increases in Search Trends

 

With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:

 

Ecommerce Businesses Providing Essential Items

The items that tend to be searched for most these days include:

• hand sanitizers

• toiletries

• face masks

• disinfectant

• sanitary wipes

• thermometers

• cold & flu medications

Generally, these searches are made on a “near me” basis.

Health and Wellness Information

Searches in these areas are on the rise and include keywords such as:

• COVID-19

• COVID-19 symptoms

• coronavirus

• COVID-19 prevention

• prevention methods

• healthy foods

• antibacterial

• self-help

• essential oils.

In-Home Activities

People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:

• in-home activities

• activities for children

• how to draw

• how to paint

• cooking recipes

Food and Recipe Websites

Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:

• homemade pizza

•homemade Asian food

• homemade Thai food

• soup recipes

• pasta recipes

• how to cook a steak

• how to cook chicken

 

Websites Seeing More Engagement

 

Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:

 

  • Health and wellness websites
  • Retail sites with essential goods
  • Food and recipe websites
  • Social interaction websites
  • Ecommerce websites
  • Fitness and exercise websites
  • News and publishing websites

 

These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.

 

SEO Tips During COVID-19

 

Here are some tips for SEO efforts during the pandemic:

 

  1. Continue to utilize Google Trends effectively
  2. Reduce the amount of paid searches you make
  3. Increase email marketing efforts
  4. Create reminders that your services that are still available
  5. Maximize customer service support
  6. Avoid exploitation and coronavirus sales or promotions
  7. The market as efficiently as possible
  8. Provide all support possible to your network and community

 

These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.

 

Addressing COVID-19

 

For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.

 

Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.

 

During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.

 

Steps to Begin or Improve SEO for During COVID-19

 

Perform an Audit

In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.

 

Utilize Services Provided by Google

Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.

 

Improve Your Metadata

Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.

 

Polish Pages and Blog Posts

Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.

 

Develop Long-term Strategies

Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.

 

The Full Impact

 

Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.

Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.

 

Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.

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Avoiding and Correcting Common SEO Mistakes

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Having even a basic of SEO can allow you to better optimize your website, which in turn will make it rank higher in search engines. This ultimately will allow the scope of your business to reach a broader audience and is arguably one of the most important aspects to running a business in this day in age, both online and at a physical location. With SEO being such a crucial part of a successful business website, it’s also important to be aware of the multitude of mistakes that are commonly made while trying to improve SEO.

Some SEO mistakes are easily avoidable, while others take a significant amount of effort to avoid or resolve. Although making some of these mistakes may be detrimental to your business in the short term, if correct, your business or website can begin to be prosperous in search engine rankings. Below are some common SEO pitfalls and how to either avoid or correct them.

Duplicate Content or Unoriginal Content

Duplicating content or creating unoriginal content are two of the most common mistakes that website designers or content creators make in efforts to improve SEO. Always double or triple checking your website for duplicates before posting new content. Although there is no direct negative consequence to duplicating content, it affects SEO rankings because search engines will have trouble determining which pages are landing pages. Your duplicate content may begin to compete against itself through search engine rankings, which lowers the ranking of the content itself as a whole. Unoriginal content will give you less of a chance at ranking higher with search engines and gives content less value, which in turn will negatively impact your SEO.

 Keyword Mistakes (Keyword Stuffing and Using the Wrong Keywords)

Keyword stuffing is a common mistake in which keywords are “stuffed” into content with the intent to improve SEO, when in fact it actually lessens the effectiveness of the content in search engine rankings. Stuffing multiples of the same word or phrase into content not only gives that content less value but is also now recognizable by search engines. That’s right, search engines are now capable of determining if the content is keyword-stuffed, and may ultimately rank that content lower in search engines rankings.

Using the wrong keywords may also have detrimental effects on SEO. Keywords allow search engines to identify your content and rank it. If you don’t use the correct keywords in your content, search engines won’t be able to find it. Not using trending keywords or words that rank highest is also a very common mistake that can be avoided by checking keywords on Google Trends or another similar keyword analytics tool.

Irrelevant Content (Content That is Not About Keywords)

Creating irrelevant content or content that does not align with targeted keywords is a mistake that people tend to make while working to improve the SEO of their website. Creating irrelevant content is easily avoidable by checking which keywords (preferably the most optimized) should be used while creating original content on a topic that is specific to your business or organization.

Lack of Quality Links in Content

A lack of quality links within the content may have negative effects on both the value of that content and on search engine rankings in general. Quality links not only bring more value to your content, but will also help rank you higher, as both a website that is linking to other websites and as a website that is linked within other content.

Ignoring Analytics

One of the most common mistakes that businesses or organizations can make on their websites is ignoring analytics and making no efforts to adapt their website using this important metric information. While creating or redesigning content for a website, it’s important to view and know current analytic outcomes and trends specific to that site in order to improve upon its rankings.

Not Making Website Audits

Allowing for audits of your website, especially in this fast-paced, ever-changing digital landscape, is a necessity. Taking a step back and letting someone with a fresh perspective check to see how your website could improve is always beneficial and could have great positive impacts on search engine rankings in general. Website audits are important for all websites want to keep up to date on SEO.

Not Researching SEO Trends

Knowing current trends in SEO is a critical aspect of website development and content creation. Again, the internet is always changing, so knowing what trends within the SEO world are working and are best for the optimization of your website will keep you ahead of the game.

 Not Including Meta Descriptions in Title Pages

Including Meta Descriptions for pages not only makes your website more appealing but increases your SEO as well. Giving descriptions for each page is important, and is worth the effort to create or update them.

Not Including Alt Tags For Images

Alt tags for images are another very important aspect of SEO that are commonly not included in many websites. Alt tags are especially important on website images, especially in attempts to meet ADA compliance. This mistake can be avoided by either putting in the extra effort to create alt tags for your images or hire someone else to do it.

Each of these mistakes are easily avoidable or correctable, and by no means should anyone consider their SEO to be a failure if they find these mistakes applicable. Improvements can always be made to SEO, as it is a constant work in progress.

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies. We’re confident we have a solution for all your marketing needs.