Tag Archives: google

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PPC Strategies: COVID-19 Search Trends

Due to COVID-19, people around the globe are wondering what the new “normal” will look like. Everything from the economy to consumer behavior has witnessed drastic changes. People are looking to buy their products online to avoid getting or spreading the virus.

Just within the first week of quarantine, screen time shot up 33% ! Now is definitely the time for business owners to get creative and move their marketing efforts toward the internet. The search landscape has changed across almost all industries. However, here are four industries that should definitely be taking advantage of the current situation with PPC campaigns:

Travel

It’s no surprise that travel continues to be an industry facing major challenges during the global pandemic. Search volumes related to flights, hotels, and other related subjects have decreased by 90% over one year. Consumers are hesitant to travel due to the shelter-in-place restrictions and 2-week self-quarantining required after traveling internationally.

However, now more than ever people are searching for things they can do close to home. This is the perfect time to focus your ad dollars on regional and local areas since many other travel services already have.

If your business is dependent on international travel, there are still ways to keep your business relevant. Jet2 sent out an email campaign asking what their customers were looking forward to most after the pandemic ends. The responses were:

  • 53% beach lazing.
  • 15% uncovering culture.
  • 12% cuisine tasting.
  • 8% getting active.
  • 8% experiencing nightlife.
  • 4% souvenir shopping.

Although this email poll doesn’t give Jet2 immediate sales, they now know that beachy destinations should be a large portion of their future online marketing efforts.

Marriott Hotel and Resorts went another direction with their marketing by pulling on heart strings. They went to social media to show that they are still here for their customers during the shut downs.

 

instagram post from marriott

 

Even if sales are not through the roof it is important to keep your name in the game through ads and social media!

Retail

Retail has been one of the stronger industries during the global pandemic. However, growth has massively shifted from in-person to online shopping. At-home beauty products ranging from hair dye to press on nail searches are up year over year.

There has been a 36% increase in searches around hair dyes and coloring and a 118% increase in clicks. Simultaneously, the personal grooming category has seen a 79% increase in searches and a 146% increase in clicks.

Hobby stores are also experiencing an increase in searches. There is unmet consumer interest as growth in searches outpaces the click growth for hobby-related queries. This includes genealogy, arts and crafts, birding, outdoor recreation activities, camping, gardening, cooking, model building, and home brewing.

Running a PPC campaign will ensure that your retail store shows up for customers who are in need of products like yours.

Automotive

With everyone working from home the need for a new car was brought to a grinding halt. However, in-market purchase queries increased in March, despite the shopping patterns and search themes shifting.

With job security up in the air, most people are hesitant to buy such an expensive item. That being said, search terms are showing that as people adapt to the “new” way of life they are taking advantage of the time-limited offers that dealerships and auto-related industries are offering.

A few trends that Search Engine Journal has seen include:

  • Consumers are trying to understand which dealerships are open versus closed due to varying policies related to “essential” businesses. Creating clarity for your customers is increasingly important, especially if you are open today.
  • Shoppers are increasingly looking for dealers, dealerships, and specific models “near me”, with these types of queries up 22% in the last 30 days over the previous 30 days.
  • Shoppers are looking for “affordable” vehicles, with affordable related queries up 85% year to date.
  • Leasing queries are up 51% in the last 30 days over the previous 30 days – indicating the consumers are looking for more affordable payments.

Car sales aside, automotive insurance searches are up 44%. The spike in searches is caused by consumers who are searching to lower their insurance premiums. This may seem bad for business, however, now is the perfect time to adapt and begin a PPC campaign and feature limited time coverage specials on your site.

We recommend bidding on terms related to quote comparisons, affordable policies, and pay-per-mile insurance.

Health and Wellness

With a global pandemic in motion, it’s no surprise that health and wellness is a popular topic. Searches related to the coronavirus symptoms, vaccines, and treatments are up year over year.

There was also an increase in searches related to masks, sanitizer, and disinfectants. Searches for the flu vaccine increased 478% year over year with nearly 21% of searches containing a coronavirus related term in the query.

As the months of quarantine stretch on, the searches around depression have increased 3X and anxiety 2X. With emotions running high, it’s the perfect time to get your wellness brand or product out for everyone to see. A PPC campaign can ensure that people who are searching for advice or a similar service will see your site on Google.

Do you need assistance with your PPC campaign? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

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SEO Knowledge Gaps in a Digital World

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Coronavirus has affected the world unlike anything before, and it’s no surprise that surveys say 82% of small businesses are concerned about the impact of the pandemic. Government restrictions have forced businesses to close their doors or completely change their business models. Much like Darwinism, employers must adapt or face the decision of giving up on their dream.

Although 2020 is known for its technology and online influence, there is still a knowledge gap between millennial and generation X business owners. Obviously, the younger generations have the advantage of being more at ease with search engine optimization and promoting themselves on social media. However, nearly a quarter of business owners today are still either vaguely or not at all familiar with SEO at all.

While some businesses are simply trying to wait out the pandemic, others are choosing instead to evolve and thrive. Business owners are realizing that the internet is their friend and can help them and their business survive the COVID-driven economic crash surrounding them.

Business Owners and SEO

 In a digitally lead world, having an online presence is crucial to success. If your business executes your SEO poorly, you risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if you have a great show, it will be hard for it to gain a following because you are too hard to find. Similarly, you can have a wonderful business, but if Google does not show your website in their search results, then potential customers will struggle to find out about you.

A survey revealed that nearly a quarter of business owners were only either vaguely or not at all familiar with search engine optimization. Only 25.6% of business owners classed themselves as “very familiar”, with the highest percentage of them falling into the category of “mostly familiar”, at 29.4%.

 Most people report that they don’t scroll past the second page of Google. With 83% of search traffic coming from organic searches and only 17% coming from paid searches, it is apparent that your website must compete for a spot on the first two pages of Google. If your business has a website, an SEO strategy must be implemented to compete in the current online market. 

Knowledge of SEO

As a business owner, you probably have a basic understanding that Google helps drive traffic to your website. However, 1 in 4 business owners and 2 in 5 non-business owners are not familiar with SEO.

graph of results

The positive take away from this is that there is a wealth of opportunity for business owners like you to learn more about SEO, how it can impact your business, and the steps needed to acquire a competitive edge over your main competitors.

Business owners appear to have a marginally better understanding of SEO than non-business owners. But ultimately, the survey reveals that there is plenty of room for both parties to learn more about search engines and SEO. After all, a whopping 4.54 billion people actively use the internet.

SEO Quiz Results 

A recent study of 1000 participants was done to find where the knowledge gap in SEO was most prominent. The survey included an eight-question quiz. Business owners received an average score of 48.7% correct answers, with non-business owners averaging 38.7%. With multiple-choice questions, all survey respondents failed the basic SEO quiz. The questions included:

  • Which best describes organic search?
  • What is alt text?
  • What are backlinks?
  • What is anchor text?
  • Site Speed is an important factor in Google search rankings. True or False?
  • Nofollow links do not impact Google search rankings. True or False?

28.7% of people answered that organic search results were searches directly with a search engine, rather than the correct answer; unpaid search results. Only 33% of participants knew what alt-text was, and 28.6% of them admitted that they didn’t know what backlinks were. Given that organic search and backlinks are considered two of the most critical concepts in SEO, it’s surprising to discover that only about half of the population understands them.

42.9% answered “what is anchor text” correctly, and 55.8% of people knew that site speed is an important factor in Google search rankings. More than half of the respondents chose “I don’t know” for whether or not nofollow links impacted Google search rankings.

infographic of statsBoth business owners and the public were much more familiar with the concept of keywords than they were with other aspects of SEO, like backlinking. This suggests that while people may realize how Google operates on the top level – by typing in keywords and receiving the results that hopefully best match their query – they may not fully understand how Google decides what to rank in those top positions. 

The Meaning 

It’s easy to take for granted how simple it is for you to find the answer to your question in minutes. But understanding how it works, what paid results are, and how authority and trust are built is a harder concept to grasp.

Diving deeper into the importance of SEO is exceptionally more important for business owners. It’s your key to unlocking exposure and staying in the game!

Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

 

 

man with error screen

The Google Glitch That Shook The Internet

With the COVID-19 pandemic in full swing, the world depends on the internet now more than ever. Video chats and internet searches have become essential for anyone working remotely due to shutdowns.

Close to 7 billion searches on average are handled by Google in a day, meaning roughly 1.7 billion people depend on Google daily. Because of the recent dependency, Google users were left perplexed when search results were suddenly not turning up on Monday.

 

As stated in the 2000 hit “Oops I Did It Again”, by Brittney Spears, Google experienced another glitch. The search giant, unfortunately, experienced an error that disrupted search results and page rankings, causing users around the world to report bizarre results. For example, some searches brought up a concentration of links to major e-commerce companies like Amazon and others triggered wildly inaccurate responses to requests for recipes.

 

Google said in a tweet that they detected the issue in their indexing systems and the issue has since been mitigated. We have noticed that since the glitch, our clients have regained their position on Google. However, full details on the glitch have not been released.

 

tweet from google

 

 

The Google search glitch was also experienced in Europe as well as Asia and all English-speaking countries. Google’s search glitch appeared to affect all languages, countries, and niches.

It affected everything from local services to recipes. E-commerce sites, however, reported more fluctuation in ranking compared to other industry sites.

 

 

Has this happened before?

 

Although Google is the powerhouse of internet searches, they do experience glitches now and again. In February the search engine had a software bug that resulted in users’ personal videos being emailed to strangers!

 

The flaw affected users of Google Photos that requested to export their data in late November 2019. For the entire four days, the export tool wrongly added videos to unrelated users’ archives. Because of the software bug, private videos were sent to strangers and archive downloads were not completed.

 

“We are notifying people about a bug that may have affected users who used Google Takeout to export their Google Photos content between November 21 and November 25,” a Google spokesperson said.

 

“These users may have received either an incomplete archive or videos – not photos – that were not theirs. We fixed the underlying issue and have conducted an in-depth analysis to help prevent this from ever happening again. We are very sorry this happened.”

 

The company emphasized that the bug only affected users of Google Takeout, a download-your-data tool, and not users of Google Photos more broadly. It did not give specific numbers on how many users were affected but said it was less than 0.01%.

 

In March, users reported that Google's currency exchange was completely wrong, causing issues. Google showed that 1 US dollar was equivalent to 63.95 Dominican Pesos. This glitch caused panic in the Dominican economy since the highest conversion within the last 5 years is currently 58.58 Dominican Pesos to 1 US dollar.

 

graph of conversions

 

(Correct Dominican Peso to US dollar conversion)

 

The March glitch also seemed to have taken the searches at face value. For example, if you searched “why is 5g dangerous?” results generated:

screenshot for 5g search

 

The correct result would argue that 5G is not dangerous. Google does this in other medical-related search queries like those related to vaccines.

 

Google apparently interpreted the search query as 5G being harmful and showing snippets from sites that answer that specific question.

 

If you do a search for medical-related phrases such as “why are flu shots dangerous,” or “how to cure coronavirus naturally” Google gets it right. It’s difficult to say exactly why Google failed with the 5G search query. But it seemed like a part of Google’s algorithm was missing.

 

Their glitches have not only been only, but also in their email servers. In June, Gmail discovered that Microsoft Windows 10 built-in Mail clients were noticing that their sent emails were not in the sent items, outbox folder, trash, spam, or any folder.

 

 

What does this mean?

 

Even a giant internet presence can have glitches and software bugs. When one occurs, it is important to check what the platform is saying about the issue. Companies like Google will often turn to social media to get the word out.

 

Check Twitter when you are experiencing abnormal occurrences. This will let you know if the issue is a platform-wide glitch or if it is simply user error. Google is always willing to help and can be contacted here: https://support.google.com/?hl=en

 

If you back up all of your information and photos online, it is wise to invest in an external backup device. If you are finding drastically different results than normal it is important to check other web browsers for validation.

 

Why do glitches happen?

 

Every glitch and software bug happen for a different reason. Making it hard to predict or prepare for. Some are caused by regular Google updates while others are simply just errors in the system. If you have a digital marketing agency, odds are you won’t even notice most Google glitches and updates.

 

System errors will happen again and again. If you need personalized assistance improving your website’s search engine ranking or maintaining your high ranking, we can help! Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

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On-Page SEO Checklist: Blogging

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Search engine optimization takes time and effort. However, the process can yield impressive results with a focus on great content and some patience.

On-Page SEO is the action of optimizing each individual page of your site to improve its overall ranking in search engines and to boost traffic to your site as a whole. Most On-Page SEO focuses on utilizing one or more specific target keywords for a single page to allow that page to rank higher.

Blogging has the power to increase your site ranking immensely.  Luckily, it’s not only easy to begin writing a blog, it’s also something you can work on a little at a time so it fits into your schedule over the long haul, since that long term investment is what is needed to see results.

While going over the various pages of your site, you may need a checklist to guide you to the top:

Keywords

Finding the top keywords for a specific topic are essential when targeting an audience for your blogs. You’ll want to focus on phrases and keywords that are consistently searched by your intended demographic, are in line with your site’s authority level, and are relevant to that particular subject. Keywords are an important necessity in blogging, and if you haven’t already, utilizing them at least once in each individual blog on your site and in future blogs, may help your search rankings greatly.

Keyword research isn’t always as straightforward as you may think. If you find yourself in need of help finding the top keywords for a blog topic, here are some great ways tools to help you with your search:

Primary Target Keyword

Your primary target keyword (PTK) will be essential in optimizing a specific page of your site. Researching the most used or competitive keywords for each subject of every page you wish to update will allow you to have a direct and targeted approach. All primary keywords should be used on their designated page, and very minimally (if at all) on other pages.

Make sure that the PTKs for your existing blogs are being used in each blog title and spend some time researching new words or phrases for future blogs. Making URLs for your page or specific content by using your primary target keyword in the URL itself is also helpful. For example, if you write a blog about building a computer, using the words “building” and “computer” in the URL itself may positively impact your SEO. 

Related Keywords

Terms and keywords that are related to your PTK are also very helpful while performing on-page SEO. You should have roughly 4 or 5 other related keywords for each of your primaries. Integrating these into your blogs will also benefit your optimization and may improve your site's overall results.

Blogging Content Plan (how often, topics, etc.) 

Creating a content plan for your blogs and for your entire site page can improve its performance. With consistent production, scheduling, and posting of blogs, your page will be crawled and indexed by Google more frequently which may result in higher domain authority as well.

Content-Length

Your written content should be at least 400 words in length, however, 600 or more is suggested. Long-form content generally has a better impact on the success of your blogging page over time. Going through your blogs, articles, or other written content and expanding its length while following other SEO requirements may help your pages rank higher and gain authority.

Original Content 

Posting original content is a must. Original blogs that are published to your page on a consistent basis will be crawled by Google, and if created properly, may increase your page’s ranking through the ranking of the individual pieces.

High-Quality Content

High-quality content is new, engaging, and offers different perspectives on subjects that readers may not already know about. It utilizes keywords to inform the general public about specific topics and allows your blogging page and website as a whole to gain authority, which increases SEO collectively. Focusing on the readers of your page allows for more quality content to be created, which in turn produces a better outcome in terms of performance for your site as a whole. 

Use Internal Links and Quality External Links

 Make sure that some, if not all, of your blogs, utilize links to previous blogs you’ve published and/or other pages on your website. Using external links that are provided by quality sources in your blogs may also bring about some positive SEO results.

Draw Blog Readers in with Images

Make sure your blogs have images! Those images should be relevant to the subject and engage your target audience. The addition of eye-catching, imagery to your individual blogs and to your blogging page itself can help its reception immensely.

Share Blogs and Blog Pages on Social Media

Sharing your blogs and blogging page on social media is another way to utilize those links. It’s a collective effort that genuinely promotes your published blogs and pages in a way that reaches your target audience directly.

Promoting your blogs on social media not only gives your blog a chance to be seen by followers, but it also allows the opportunity to be shared by others expanding the reach exponentially, while also providing backlinks.

Another great way to utilize social media is by promoting your blog through paid ads. Backing the blog with some money allows you to target what type of user will see your blog. The more clicks and views you get, the better your SEO results will be.

Review Content Frequently

 A blog page takes time and effort and is not something you can just “set and forget”, it should be reviewed frequently and updated as needed. If you’re not sure what needs to be updated, the information in this blog can help, as well as getting in contact with SEO experts like those at SEO Tuners.

We provide a number of search engine optimization services for websites such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s search traffic, get in touch with us today. SEO Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

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SEO Processes That Are Easier with Higher Domain Authority

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Search engine optimization is a time-consuming effort and often takes patience to see results, especially when it comes to gaining higher domain authority.

 

High domain authority means that an entire website domain, including subdomains, have reached a status that is more powerful than comparative sites. With high authority, a site most likely exists in top 10 listings on Google searches. Good standing authority is usually gained through sufficient and quality SEO. Large businesses that already have an established brand name generally reach a higher authoritative status faster and easier. However, it is possible for any site to land a spot on the first page of Google if the proper steps are taken.

 

Once you’ve reached a certain level of authority status, your ability to rank higher in searches may naturally improve. As a site gains an authoritative edge, using competitive keywords in turn with a dominant authority level allows that domain to continue to move up the ranks.

 

Once you have climbed those ranks, certain SEO maintenance becomes easier and, with only a little TLC, you will most likely stay in the top ten. SEO Tuners highlights these items that are essential to maintain once high authority is achieved:

 

Improving Ranking Abilities

 

Think of your website like you would your credit score. There are multiple factors that go into the determination of your score, and no matter how great you are at paying off your card, your score will never be perfect until you’ve proved over time that you can maintain that habit. Sites under a year of existence have a harder time reaching elevated search rankings. The reason behind this is not because it isn’t a great site, but because the site has not existed long enough to prove to Google it is worthy. Therefore, websites that are three years or older have a greater chance at listing in the top ten.

 

Ranking and Utilization of Link Equity

 

Gaining significant authority means you probably already have some compelling links, and those links will only continue to become more powerful when utilized correctly.

 

Linking back to yourself only improves your standing and is easier to do once you have achieved a higher ranking, gaining you link “equity”.

 

Additionally, the hyperlinks that you simply link out to different people grow to be even more valuable, which makes for an extra enticing goal.

 

Much like Instagram uses blue checks to verify that an account is official, a website domain is practically verified as having higher authority if it shows up in the top listings of a Google search. And much like businesses prefer their merchandise or services to be advertised by verified accounts, domains with high authority that rank in the top 10 of Google searches are generally preferred by users.

 

Protection from Bad Links

 

As your own links become more valuable and your link equity strengthens, protection from negative links is improved through a number of ways. It becomes harder for your links to be spammed by low-authority entities such as spam sites.

 

As your site is linked through millions of other sources, bad links will not have as much of a negative impact because your steady stream of good links will drown them out.

 

With less negative impacts by unfavorable links, your high ranking domain will continue to thrive as long as proper measures are taken, such as avoiding over-optimization.

 

Avoidance of Over-Optimization

 

If you are building a new website and working on SEO, it’s easy to fall into the trap of over-optimizing your pages and content. Although Google doesn’t have an over-optimization penalty, it can still hurt the ranking of your site. Improving your website's authority without over-optimizing actually helps you avoid that trap in the future.

 

When generating a great credit score, you need a diverse portfolio of credit types. This is also true when striving to attain a great ranking. The important thing in web optimization is variety.

 

With more quality links of your own, you’ll naturally have more diversity and are more likely to avoid over-optimizing. Once your domain is dominant in listings and is a force to be reckoned with authoritatively, you’ll be able to utilize your own links to your advantage without any supposed threat. Whereas, with less authority, you may see negative repercussions from using or reusing certain links.

 

More Crawling Opportunity

 

The more pages you have on your domain, the harder it is to get Google to crawl those pages - unless your authority is in good standing.

 

High-end sites with many quality links and pages have a greater chance of getting their entire site crawled, and even sites that are newer but have attained high authority play into this advantage as well.

 

Indexing Priority

 

A site with high authority typically will also receive indexing priority while being crawled by Google. If your site is already being crawled at an optimal rate, it’ll most likely be indexed faster. Pages and websites with higher authority are generally crawled and indexed more quickly, which helps such high standing pages and sites remain in an elevated position.

 

As long as your site is frequently updated and is in good authoritative standing, it should naturally remain in that status as long as any site updates have not gotten rid of quality links or added poor ones.

 

These high domain authority perks are a result of effective SEO efforts, and although each described perk is an advantage once that status is achieved, the optimization efforts required to improve a domain’s status are necessary by anyone looking to move up in the ranks regardless of where they are currently.

 

How can I improve my domain authority?

 

Improving domain authority can best be accomplished through a number of steps including:

 

  • Choosing a relevant domain name
  • Optimizing individual page content
  • Creating quality, linkable content
  • Enhancing internal links
  • Removing bad links
  • Increasing page loading speed
  • Adapting your site to be mobile friendly
  • Social Media promotion

 

Like the maintenance of your credit score, keeping your high authority becomes easier with time and effort, allowing you to enjoy the perks of high status and make further SEO actions more powerful and efficient.

 

Getting in contact with SEO experts such as those at SeoTuners is a great way to ensure that your website is fully optimized and meets the standards of the internet today. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

knots tied together

How Social Media and SEO Work and Progress Together

Social media and SEO work hand in hand through ways that the average social media user may not always see at first glance. Social media ultimately helps businesses, companies, and individuals maximize their SEO and grow their business through a multitude of ways. Below, we’ll delve into the different ways that Social Media and SEO work together to improve the digital presence of a company and of its business as a whole:

Social Media Can Help Entities Establish Authority

 

The more authority you establish through SEO, the greater your visibility in organic search rankings.  Since social media generally boosts your organic traffic, your SEO authority will continue to grow as well. Authority is a very important aspect of SEO and once established, higher rankings in search engines are achievable.

 

Social Media Can Serve As A Search Engine

 

These days, consumers can search for certain people, places, or things via social media channels such as Facebook and LinkedIn. This means that your ranking is not only important in traditional search engines, but in social media searches as well. As social media and search engines continue to evolve, the importance of ranking highly on both as a search engine will become more important.

 

Posts and Pages Rank in Search Engines

 

Social media posts are also often (but not always) indexed, meaning that search engines can take keywords from those posts that are relevant to searches and use them. Most of the time, relevant people and business entities may rank highly in search engines with their social media pages, so maintaining social media is a must for any business, and helps for SEO purposes, too.

 

Popular Posts Are Indexed in Search Engines Quickly

 

Popular social media posts that gain large amounts of attention, have a lot of interaction, or reach a vast audience are generally indexed faster because it’s easier for search engines to find them. Most of the time, viral posts will show and rank higher in search engines.

 

Better Social Media Posts Attract Quality Backlinks

 

SEO is comprised of backlinks, and creating quality social media posts attract backlink opportunities that generally result in higher rankings in search engines. If one of your posts is popular on social media and has a high volume of shares, the potential of attracting quality backlinks is even greater.

 

SEO Gives Insight for Better Social Media Marketing

 

The results you can pull from SEO can only improve your marketing ability on social media. Keyword results from SEO tools such as Google Analytics can be used to optimize social media posts, enabling you to be more effective and reach a larger target audience. Social Media can be used in abundance to improve SEO, and in turn, SEO can be used to market more effectively on social media.

 

SEO in Progression with Social Media

 

Social media is designed for mass sharing, and with that mass sharing, there is bound to be more exposure as a whole for any website. As online entities are already aware of the importance of SEO in digital marketing, the importance of social media marketing and advertising for the improvement of business is becoming more apparent as well. Although the two are not always directly correlated, it is very apparent that social media will continue to have an effect on SEO results.

 

The Process for Combining SEO and Social Media to Gain Results

 

One of the biggest ways of improving SEO is by having a blog. Posting blogs to your website undoubtedly improves SEO by providing linking opportunities, keywords, and many more benefits. Below is the process by which blogs and social media work together:

 

  1. A blog is written for a specific current topic for a website.
  2. That blog is then posted on the website by whatever means the owner uses (such as WordPress).
  3. Once the blog is live, the website owner may then make a social media post linking the blog.
  4. That post can then be shared by the owner (on multiple social media accounts if possible) and by anyone else that wishes to share it.
  5. These social media shares allow for the blog to reach a wider audience and greater opportunity to drive traffic to the owner’s website.

 

This is the cycle that business blogs create, which usually results in greater traffic to social media channels as well traffic to the website itself. That’s why so many businesses have blogs these days!

 

The same principles apply to general social media posts that link back to a business website:

 

  1. A social media post is created for a personal or business account.
  2. It is posted and then hopefully shared (sharing improves visibility greatly).
  3. If there is a link to the original website in the post, traffic may be generated back towards it.

 

Ultimately creating blogs and social media content has the potential to (and usually does) drive traffic back to the original site. This has the power to improve business and is a marketing strategy that a vast majority of businesses are adopting.

 

Social Media Grows Opportunities and Improves SEO

 

From a business standpoint, social media is one the greatest tools in use today to improve your brand exposure and reach a wider audience. Successful SEO is measured by the visits to, and activities of, users on your website. The two go hand in hand and will continue to as long as social media exists.

 

Interested in more information and expertise in how to improve the SEO of your website? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

hacker on computer in hood

Hackers: A Threat to Your Websites SEO

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If your website is hacked, chances are you’ll be affected by it in a multitude of negative, annoying, and even horribly frustrating ways. What a hacker does once they’ve broken into your website can be very malicious and cause damages to aspects of your business and website as a  whole. One of the main components of websites and marketing that an intrusion by an unauthorized source (a hacker) can cause is damages to your SEO. Hackers can damage your SEO in these ways:

  1. Installation of Malicious Software Into Your Websites Code

 

Your SEO will be affected if malicious software is written into your websites code. Should Google detect that malicious coding has taken place on your website, users searching and finding your site in its results pages will be redirected if your URL is clicked. Search engines may even remove your sites URLs from their listings if you’re the code written in by hackers is too malicious.

 

  1. Harmful Back Links

 

If a hacker is able to gain access to your site, often they may add harmful back links in varying places throughout. These will negatively affect your SEO if the backlinks they place have low to no value at all. If the sources for the backlinks are controversial that may have a negative affect as well. Google could notice and rank your website lower within its results pages.

 

  1. Website Redirects That Send Users To More Malicious Websites

 

Another tactic hackers use to destroy a website, and with it SEO rankings, is to redirect it’s URL to dubious or a more malevolent website. This could result in Google and other search engines completely removing your URL from rankings.

 

  1. Spamming and Collected Contact

 

Hackers might also be able to access any collected contact information such as email addresses provided for business newsletter or phone numbers provided. What hackers will then do is send spam emails and spam phone calls to all contacts collected. This looks bad for any business and could ultimately result in lawsuits.

 

  1. Download of Malware

 

Most often, hackers will attack your website with malware which is designed to harm the network its based on. Malware can have potentially detrimental effects on a website and could damage your SEO and business in general greatly.

 

  1. Phishing Attempts

 

Hackers may also attempt to access files and folders that are saved on your server. If they gain access, they’ll be able to place their own pages and files that might not be visible on the back end. This could be a problem as then users will be able to access your site, but may end up on a malicious page that a hacker has installed. Google may notice this and flag your website, as well as any other search engines where your URL appears.

 

 

Googles Responses to a Website That Is Hacked

 

Google can respond to websites that have been compromised by hackers in a number of ways.

 

First, they may issue a warning to the website owner, whomever the domain is registered under, or the host. They’ll essentially inform you that the website you have created has been hacked and explain what the hacker has done as far as hostility goes.

 

If your website has been compromised beyond repair, which is ultimately the worst thing that could happen and would take a tremendous amount of effort for a hacker to accomplish, your website might be blacklisted. If your site is blacklisted, it will be taken off of SERPs and “quarantined”. You then will have to find a way to fix any issues. Google will generally send you and email stating what they noticed was wrong, which will help slightly in identifying what to do.

 

What to Do If Your Website is Blacklisted

 

If your website is blacklisted, you’ll need to determine the problem (which Google may help with) and fix it before your site can be listed again. Hiring a website developer to do this may help if you do not already have experience looking at the back end of websites. SEO specialists may also be able to assist with issues regarding and search engines that your website has been blacklisted from. Google Account Help gives direct instructions for what to do if your website is hacked or compromised.

 

Improving Website Security

 

If you host with a secure server, you’ll be at less of a risk of being hacked. Secure servers essentially ensure that your SEO improves in a few ways. Secure websites are trusted on search engines much more than unsecure ones. Websites with a good track record of being secure will ultimately rank higher in SERPs, and conversion rates may rise as a result. Website security is a necessity for any business or website that wishes to keep its name reputable. Failure to meet high security for your website could result in damages and even loss of an entire business, depending on the severity of maliciousness if hacked. Good security measures for websites also ensures that all users are protected while using your site, which will have a positive impact on SEO.

 

High Ranking Websites Are at a Greater Risk

 

Websites that rank higher on Google SERPs, especially those found in the featured snippet sections, are a greater risk for being hacked. This makes website security for these businesses ever more important. A site that receives high amounts of traffic and collects large amounts of user data may need to put extra security measures in place and even transfer to a different host to ensure that all information is secure. If your site is vulnerable, a hacker may be able access it and cause damages to your SEO and business.

 

Get In Touch With an SEO Expert

 

Getting in contact with SEO experts such as SeoTuners is a great way to ensure that your website can be measured for security and SEO. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s security and search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase security, exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

 

 

 

 

 

 

 

 

 

virus and ipad with graph

How SEO and Search Trends are Impacted by COVID-19

COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.

Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:

 

Increases in Search Trends

 

With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:

 

Ecommerce Businesses Providing Essential Items

The items that tend to be searched for most these days include:

• hand sanitizers

• toiletries

• face masks

• disinfectant

• sanitary wipes

• thermometers

• cold & flu medications

Generally, these searches are made on a “near me” basis.

Health and Wellness Information

Searches in these areas are on the rise and include keywords such as:

• COVID-19

• COVID-19 symptoms

• coronavirus

• COVID-19 prevention

• prevention methods

• healthy foods

• antibacterial

• self-help

• essential oils.

In-Home Activities

People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:

• in-home activities

• activities for children

• how to draw

• how to paint

• cooking recipes

Food and Recipe Websites

Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:

• homemade pizza

•homemade Asian food

• homemade Thai food

• soup recipes

• pasta recipes

• how to cook a steak

• how to cook chicken

 

Websites Seeing More Engagement

 

Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:

 

  • Health and wellness websites
  • Retail sites with essential goods
  • Food and recipe websites
  • Social interaction websites
  • Ecommerce websites
  • Fitness and exercise websites
  • News and publishing websites

 

These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.

 

SEO Tips During COVID-19

 

Here are some tips for SEO efforts during the pandemic:

 

  1. Continue to utilize Google Trends effectively
  2. Reduce the amount of paid searches you make
  3. Increase email marketing efforts
  4. Create reminders that your services that are still available
  5. Maximize customer service support
  6. Avoid exploitation and coronavirus sales or promotions
  7. The market as efficiently as possible
  8. Provide all support possible to your network and community

 

These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.

 

Addressing COVID-19

 

For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.

 

Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.

 

During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.

 

Steps to Begin or Improve SEO for During COVID-19

 

Perform an Audit

In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.

 

Utilize Services Provided by Google

Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.

 

Improve Your Metadata

Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.

 

Polish Pages and Blog Posts

Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.

 

Develop Long-term Strategies

Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.

 

The Full Impact

 

Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.

Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.

 

Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.

dating app swipe

Wooing Google Online Through Reviews

When you think about it, creating a website is much like dating online - you create a public profile in the hopes of meeting potential mates, or in this case, potential customers. When you put yourself out there, other people now have the opportunity to weigh in with their opinions – and what they say online can have a far-reaching impact on your reputation.

84% of consumers said that they trust online reviews as much as a personal recommendation. Not only do studies show that reviews are essential to a successful business, they have also been shown to affect your SEO ranking.

 

Google My Business (GMB) deserves your swipe yes and frequent attention. GMB is the number one site for rankings and reviews. Online reviews are perceived as an unbiased opinion of your business, which is why 64% of consumers form their own opinion about your business after reading them. Online reviews affect:

 

  • Your rankings in local search engines
  • Which search results actually get surfaced (and clicked on)
  • Consumer purchasing decisions

 

It’s common knowledge that online reviews and SEO have been closely tied together for a long time. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results.

 

SEO Tuners highlights 5 ways to use reviews when wooing Google into a better ranking:

 

Build the Trust

 

Online dating can be deceiving so you must use signals to see if your potential suitor is trustworthy and really who they say they are. Google also depends on signals to determine whether you are deserving of a good ranking.

 

If you have mutual friends on social media, a potential suitor can become more appealing and easier to trust. Likewise, when your site receives a link from another relevant site, Google sees this as a positive endorsement. Good endorsements create trust between you and Google, which results in better visibility.

 

Similarly, customer reviews let Google know that you’re a legitimate operation and that people interact with you.

 

Appeal to the Interests

 

If Google had a dating profile, their favorite hobby would be reading, and their perfect match would have a long, relevant bio. Google reads your site to understand your business. The more content you supply the search engine with, the more intrigued it becomes. When you leverage customer reviews on your site for SEO or generate them on Google My Business, Google has a lot of fresh content to read and more keywords to add to its understanding of your business.

 

Customers will unintentionally describe your products and services to Google, and those reviews add SEO value to your business without the customers even knowing that they’re helping you. Reviews can even help fill in the content gaps that may exist on your website and increase your rankings and overall visibility that way.

 

Be Persistent

 

When meeting someone you like online, it is important to get their number so you can follow up and get the date. You should do the same with your customers so you can send review follow-up emails or texts. Timing is everything, so give it a day or two before you send out a request for a second date or business review – and it’s typically ideal to send these requests in the mornings for the best response rates.

 

If people don’t respond to your review request, you definitely want to give them a nudge, but be careful not to overstep. Keep your follow-ups to no more than two contacts, and space them a few days apart.

 

The quantity of reviews plays a big role in how the search engines rank businesses on the web. That said, you can’t rely on people to review your company on their own. Do yourself a favor and nail down a rock-solid strategy early on!

 

Put Your Best Foot Forward

 

You want to make a good impression on Google, because when deciding between a 2-star profile or a 5-star profile, who do you think they will make a higher priority? SEO rankings have been known to be influenced by click through rates. If a high percentage of searches choose your site from the search results, Google assumes you are doing something right and will reward you with more exposure.

 

If you are lacking in the review department, ask some loyal customers to put a good word in for you. If they seem to have trouble following through, try offering a discount in exchange for proof of a GMB review.

 

Appeal to Your Locals

 

Reviews that contain keywords, which are the second-largest SEO factor for determining where a local business shows up, can appear in the “local pack.” The “local pack” is the box at the top of the search results, under the map.

 

When you go online, your dating platform will show you potential-suitors in your area. Google will also show local businesses that match the term searched. Research shows that your business is more likely to show up in this local pack if it has reviews which mention:

 

  • Keywords you’re trying to rank for
  • The city/neighborhood that your business is located in

 

Like a dating app, Google does allow you to customize your listing by allowing pre-populated Google Q and A’s with common questions and answers.  This is a feature that savvy business owners and daters should take advantage of.

 

People are more inclined to interact with you if their questions are answered before they even have to ask. You can fill those pre-populated questions and answers with keywords in an effort to improve your SEO rankings or your chance with someone similar to you.

 

Engagement is a Two-Way Street

 

Engagement matters when trying to get to know a new person, but engagement is equally relevant to Google My Business.

 

Instead of having consumers like your posts and photos, you’re hoping to see them leave reviews on GMB, and post questions on Google Q&A. By the same token, you can engage your consumers by making sure to respond to every review and answering their questions.

 

Google My Business has a support page titled, “How to Improve your Ranking on Google.” In that guide, Google recommends that businesses, “Interact with customers by responding to reviews that they leave about your business.” This hints that responses may affect SEO rankings. If nothing else, your response could change the way a customer feels about your business and get them to change their negative review to a positive one.

 

The more information you provide to Google, the better chance you have at securing a top spot in their heart. Taking these steps to develop a strong relationship with Google will pay off immensely for your SEO.

 

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.

corona virus on screen

COVID-19 Breaks The Internet Not Your Business

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Everywhere you look right now, there is something about Coronavirus. The internet and news stations globally are filled with COVID-19 and self-quarantine chatter. It is safe to say that this virus has outdone Kim Kardashian when it comes to “breaking the internet”.

The only thing spreading faster than the Coronavirus itself is knowledge and platform updates to help us combat this pandemic. Companies like Google, Facebook, and Twitter have adapted to our “new” way of life quickly, showing the mass amount of power the internet truly has.

It is important to realize in these times that the internet is your friend and can help your business see the light at the end of this virus filled tunnel.

Companies Helping Through The Screen

Digital companies are scrambling to get ahead of the virus and help users stay both in the know and in front of the pandemic. But how can a search engine or social media platform help in this time of need?

There is no better weapon than knowledge because it gives us the capability to ban together. Last week, Google provided an update on the measures they are implementing which aim to help users in a range of ways during the COVID-19 pandemic. They started off creating an educational website that is partnered directly with the Trump administration.

5 google steps to avoid corona

It can be easy to trust the internet, and even more so during a crisis, however, it is important to have a reliable source that has the latest and most factual information. Google's also looking to keep users more informed about closures and changes in everyday life due to COVID-19 shutdowns, like updating Google Maps and Search have been made to improve its listings. In the coming days, businesses will also be able to mark themselves as “temporarily closed” using Google My Business.

To help avoid unnecessary panic, Google has been removing thousands of videos from YouTube that convey dangerous and misleading information. Google's also providing resources to educators to assist them in getting their classes up and running online via G Suite for Education.

One of the largest challenges of the COVID-19 lockdowns thus far is that there's no defined endpoint and we don't know how long it's going to be before we're able to go back to our regular lives and processes.

(Source: Social Media Today)

Tools like Google Classroom could become invaluable as we look for ways to ensure that kids are able to continue their studies, despite not being able to physically attend classes.

Google is continuing to work through this constantly changing situation, and its many implications - while at the same time, it's donating millions of dollars to COVID-19 research and providing support within various communities and organizations.

Google has also announced that they will make their advanced group video calling tool available to all G Suite users for free. This will be done to provide additional options for those looking to reduce in-person gatherings.

video chat demo

Google is not the only platform lending a helping hand however - social media is taking a stand as well. Facebook has banned ads that capitalize on our fears related to the outbreak. The newsfeeds have been promoted to highlight relevant and accurate information on the COVID-19 pandemic. They have also announced that it will give more local authorities access to its Local Alerts tool to help them distribute relevant updates and info among their communities.

phone screens

Keeping Your Business Afloat After the Chaos

Many business owners and employees are living in fear while having to halt business operations until the pandemic is resolved. Some businesses like grocery stores and e-commerce sites are booming.

Having an online presence now is just as important as ever, if not more. People are searching the internet for “where to buy toilet paper” and “restaurants still open”. Regardless of the current status of your business, without search engine optimization no one will be able to find you. SEO may seem like a waste of time during this crisis. However, like buying stocks, it is the perfect time to be all in. While other companies are pausing ads and pulling out of marketing contracts, you should be taking advantage of this opportunity to get your name out there.

Business will get better and when it does you will be glad that during the pandemic you stayed as active on the internet as those at home with nothing better to do than surf the net. Instead of pulling back, stay on course, and continue to boost signals on Google to gain a competitive advantage. By doing this you'll be in a stronger position than ever before in terms of gaining on those competitors who are vying for the same customers you are.

Strong SEO will outlast this pandemic panic, so now is the time to go hard and get a sustainable edge when the competition might be less formidable. What you can gain now in SEO in a less competitive environment will last. And when this is over, you'll be ahead of the game. If you pull back now, it will be harder to re-gain rank later as everyone rushes back on board with their marketing.

We provide a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.