Tag Archives: ecommerce

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Tips For E-Commerce Success

The digital marketplace is booming these days, and many businesses are taking advantage by transitioning their websites into e-commerce sites. If this is something you’re considering, here are some tips to help set you up for success:

Research, Research, Research

Many new businesses make the mistake of underestimating the amount of research they need to do before starting an e-commerce venture. Taking the time to thoroughly explore how others in your area of business have made this transition will help you decide on the model that will work best for your specific needs and give your e-commerce site the best chance at being successful.

Create a Straightforward Domain Name

Website owners often make the mistake of using a long, confusing, or misleading URL for their site. This is easy to avoid by taking some extra time to really think about your web address, and ensure that your domain not only represents your business accurately but is also easy for website users to remember.

Invest in a Professionally Designed Logo

A logo can be described as the face of a company.  Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company, both online and off. Not having a specific logo – or more importantly, not having a well-designed logo, is a huge mistake that can negatively impact your e-commerce business and it’s the ability to grow.  Creating a memorable logo is one of the most important branding investments a business can make.

Create an Ecommerce Business Plan

Designing a plan for your e-commerce business is a necessity. Jumping right in without a proper framework in place can cause numerous issues down the road. After conducting the necessary research, creating and implementing a plan will keep your goals for the company on track can allow for further growth.

View Your “About Us” Page as a Conversion Tool

As far as closing a sale is concerned, your “About Us” page might be one of the most important pages on your website – and it can often be one of the most visited. Once potential clients see what your services and/or products are, they want to know who they are dealing with and why they should choose you.  Many services and products businesses offer are similar but what’s different is the customer service and how they deliver the service/product. This is where your business starts building a bond with potential customers and they will begin to trust your company, even though they have not met you in person or talked with you on the phone.  The more people learn about your company, the more comfortable they feel and the more likely they will contact you. Do not underestimate the importance of the “About Us” page.  Invest time and energy to differentiate yourself from the pack and you’ll be rewarded with higher sales.

Keep SEO Strategy In Mind

Many new website owners underestimate the positive impact that SEO strategies have on their business, and some even make the mistake of ignoring it altogether. In order for your e-commerce business to thrive, an SEO strategy should be put into place from the very beginning. Effective SEO takes time and effort to gain traction and become fruitful, so utilizing it from the very start will give you a competitive edge and set you up for success in the future.

Plan and Stick to a Budget

Trying to start a business can be difficult, and most are doing so on a limited budget. Not taking time to plan a detailed budget, or failing to stick to it, is a mistake that many new businesses make, and should be avoided if possible. Having a well thought out budget that allows for all necessities and then some will give you the freedom to explore new avenues for expanding your e-commerce business when the time comes.

Utilize the Power of Word of Mouth

There are definitely times when “hearing something straight from the horse’s mouth” is advantageous. But in e-commerce, people are more inclined to trust the recommendations of friends, family members, acquaintances, coworkers, and even strangers on the internet, more than they believe marketing from online companies. The simplest way to motivate people to spread the word about your store is to offer them an incentive for doing so. You can also utilize tools like email marketing and social media, which can help e-retailers acquire new customers and drive sales without breaking the bank.

Provide Excellent Customer Service

Great customer service is an essential part of any successful e-commerce business. Unlike physical retail stores, where customers can easily have face-to-face conversations with an employee, e-commerce businesses have to put a little more strategy into interacting with shoppers. Your customer service can have a significant impact on customer’s perception of your brand, including whether they choose to shop with you again, and whether they’ll be willing to recommend you to friends and family. Taking time to focus on an e-commerce customer service strategy that not only meets customers' expectations but goes above and beyond to give them a WOW experience that will make your brand stand out amongst the competition.

Contests for the Win

Whether your business is selling products or services, online stores are in the perfect position to leverage contests to drive engagement and revenue growth. Think of every new product or service that you release as a chance to promote your e-commerce store. You can do this in a few different ways, the most common is simply to giveaway the product after it has been launched. But a much more advanced method is to use contests to build hype in the lead up to launch. Why is this more effective? It allows you to build an active list of engaged users that want the product over a longer period of time. Not only that, but once the contest is over you can specifically market to this audience with very targeted product messaging and offers.

Effective Digital Marketing

 E-commerce is all about marketing, and with the current growth of the internet, that means marketing digitally. You can generate organic traffic by consistently creating content and posting it to your business’s website and social media channels. Posting fresh content on a regular basis ensures visitors that your website is alive and well. New content also allows for readers to be entertained in the form of infographics, captivating images, blogs, and articles.

Harness the Power of Influencers

 If your e-commerce business sells products, utilizing “influencers” can greatly improve your marketing strategies and overall success. The most common types of influencers are celebrities, who have sponsored products for decades. However, they can also just be ordinary users who happen to have large followings on social media. Evidence shows recommendations that come from influencers, whether on social media or outside of it, tend to be very effective. One of the biggest advantages of influencers is their endorsement can create a ripple effect. Influencers have other influencers as followers and friends - if they promote a particular product or brand, these other influencers may end up taking up the cause too, spreading it even further out. Though it is not a necessity, influencer marketing can be a great way for your e-commerce website to get out there in front of potential customers.

Be Ready for Change

The e-commerce marketplace is constantly changing, which is why it is important for you to be adaptable and accepting of market changes that your business may need to follow. Bringing flexibility to your business will keep your online store relevant and allow for growth.

 

Make Sure Your Site is Mobile

When designing your e-commerce site, it’s important to make it visually appealing to draw in potential customers. Business owners often don’t realize, however, that mobile visitors may contribute to the majority of your website’s traffic. Be sure that your online store is just as eye-catching and easy to use on a mobile device as it is on a desktop.

 

Reliable Hosting and Loading Speed

To ensure that your e-commerce business runs smoothly, finding a reliable host for your site is crucial. It is also just as necessary to make sure the pages on your site load quickly. Slow loading speeds can result in lost traffic,  and ultimately, lost sales. The platform your site runs on can have either immensely positive effects or immensely negative ones on your online business. Researching which platform is best for your needs before implementing any big moves will help to ensure success.

Do you need help with getting your e-commerce business started? We can help with the many aspects involved with SEO.

We provide a number of search engine optimization services for websites such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s search traffic, get in touch with us today. SEO Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

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How Social Media and SEO Work and Progress Together

Social media and SEO work hand in hand through ways that the average social media user may not always see at first glance. Social media ultimately helps businesses, companies, and individuals maximize their SEO and grow their business through a multitude of ways. Below, we’ll delve into the different ways that Social Media and SEO work together to improve the digital presence of a company and of its business as a whole:

Social Media Can Help Entities Establish Authority

 

The more authority you establish through SEO, the greater your visibility in organic search rankings.  Since social media generally boosts your organic traffic, your SEO authority will continue to grow as well. Authority is a very important aspect of SEO and once established, higher rankings in search engines are achievable.

 

Social Media Can Serve As A Search Engine

 

These days, consumers can search for certain people, places, or things via social media channels such as Facebook and LinkedIn. This means that your ranking is not only important in traditional search engines, but in social media searches as well. As social media and search engines continue to evolve, the importance of ranking highly on both as a search engine will become more important.

 

Posts and Pages Rank in Search Engines

 

Social media posts are also often (but not always) indexed, meaning that search engines can take keywords from those posts that are relevant to searches and use them. Most of the time, relevant people and business entities may rank highly in search engines with their social media pages, so maintaining social media is a must for any business, and helps for SEO purposes, too.

 

Popular Posts Are Indexed in Search Engines Quickly

 

Popular social media posts that gain large amounts of attention, have a lot of interaction, or reach a vast audience are generally indexed faster because it’s easier for search engines to find them. Most of the time, viral posts will show and rank higher in search engines.

 

Better Social Media Posts Attract Quality Backlinks

 

SEO is comprised of backlinks, and creating quality social media posts attract backlink opportunities that generally result in higher rankings in search engines. If one of your posts is popular on social media and has a high volume of shares, the potential of attracting quality backlinks is even greater.

 

SEO Gives Insight for Better Social Media Marketing

 

The results you can pull from SEO can only improve your marketing ability on social media. Keyword results from SEO tools such as Google Analytics can be used to optimize social media posts, enabling you to be more effective and reach a larger target audience. Social Media can be used in abundance to improve SEO, and in turn, SEO can be used to market more effectively on social media.

 

SEO in Progression with Social Media

 

Social media is designed for mass sharing, and with that mass sharing, there is bound to be more exposure as a whole for any website. As online entities are already aware of the importance of SEO in digital marketing, the importance of social media marketing and advertising for the improvement of business is becoming more apparent as well. Although the two are not always directly correlated, it is very apparent that social media will continue to have an effect on SEO results.

 

The Process for Combining SEO and Social Media to Gain Results

 

One of the biggest ways of improving SEO is by having a blog. Posting blogs to your website undoubtedly improves SEO by providing linking opportunities, keywords, and many more benefits. Below is the process by which blogs and social media work together:

 

  1. A blog is written for a specific current topic for a website.
  2. That blog is then posted on the website by whatever means the owner uses (such as WordPress).
  3. Once the blog is live, the website owner may then make a social media post linking the blog.
  4. That post can then be shared by the owner (on multiple social media accounts if possible) and by anyone else that wishes to share it.
  5. These social media shares allow for the blog to reach a wider audience and greater opportunity to drive traffic to the owner’s website.

 

This is the cycle that business blogs create, which usually results in greater traffic to social media channels as well traffic to the website itself. That’s why so many businesses have blogs these days!

 

The same principles apply to general social media posts that link back to a business website:

 

  1. A social media post is created for a personal or business account.
  2. It is posted and then hopefully shared (sharing improves visibility greatly).
  3. If there is a link to the original website in the post, traffic may be generated back towards it.

 

Ultimately creating blogs and social media content has the potential to (and usually does) drive traffic back to the original site. This has the power to improve business and is a marketing strategy that a vast majority of businesses are adopting.

 

Social Media Grows Opportunities and Improves SEO

 

From a business standpoint, social media is one the greatest tools in use today to improve your brand exposure and reach a wider audience. Successful SEO is measured by the visits to, and activities of, users on your website. The two go hand in hand and will continue to as long as social media exists.

 

Interested in more information and expertise in how to improve the SEO of your website? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

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How To Make Your Shopify Store Rank

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Shopify is one of the most popular e-commerce platforms used by sellers to set up their online storefront. Users find that the platform is highly flexible, has an easy backend, contains many built-in tools, and has fantastic SEO features. Search engine rankings play a huge part in how easily shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales.

Below are the key points to increase the chances of your Shopify site appearing in search results:

 

Register Your Shopify Store

 

If you are serious about SEO, it is essential to register your site with Google Search Console and Bing Webmaster Tools. This is important for any website owner no matter the platform. When you register your website, you are telling these two major search engines that your site exists, ensuring it gets crawled.

 

When registering with these services you should register BOTH the www and non-www version of your domain (i.e., www.yourdomain.com and yourdomain.com), and, if you have a secure and non-secure version of your website, the http:// and https:// versions of each.

 

Submit Your Sitemap

 

After you have registered your site, you will need to submit an XML sitemap to both services. By supplying your site map, both services will be able to index your site accurately and quickly. Shopify will generate this sitemap for you automatically!

 

The URL for this on your store is simply www.yourdomain.com/sitemap.xml. You need to enter this link into Google Search Console and Bing Webmaster Tools.

 

Make Sure to Use SSL

 

Search engines give ‘https://’ websites (i.e., those that use SSL, ‘secure socket layer’) preference over non-secure, ‘http://’ sites in search results. Internet browsers tend to display warning messages to people visiting non-secure websites. People are less likely to want to open your website if the browser does not trust you, so make sure to use SSL.

 

Remove Duplicate Content

 

Duplicate content creates issues for search engines because they might not be able to determine which of the two pages should be the canonical version. Link signals are usually split between the two pages which is also problematic.

 

Many Shopify stores have duplicate content, and this may have an adverse effect on search engine rankings which could result in your store could being penalized by search engines. On Shopify the two most frequent types of double content are duplicate product pages and duplicate collection pages through pagination.

 

Do Your Keyword Research

 

Performing keyword research for Shopify is similar to other e-commerce stores. Some common ways to generate keywords are:

 

  • Export your keyword data from Google AdWords. Track and optimize for those that generate the most revenue for the site

 

  • Research your AdWords keywords that have high conversion rates. Even if the volume is lower, a high conversion rate indicates that this keyword is more transactional

 

  • Review the keywords that the site currently gets clicks/impressions from in Google Search Console

 

  • Research your high priority keywords and generate new ideas using Moz’s Keyword Explorer

 

  • Run your competitors through tools like Ahrefs. The “Content Gap” report will find keyword opportunities where competitor sites are ranking but yours is not

 

  • If you have keywords that use similar modifiers, you can use MergeWords to automatically generate a large variety of keyword variations

 

Shopify does allow you to optimize key elements such as your title tags, meta descriptions, and URLs. Where possible, you should be using your target keywords in these elements.

 

Build High-Quality Backlinks and a Blog

 

A lot of Shopify users focus so much on their product catalogs, images, descriptions, and the keywords that they forget a largely important aspect of SEO: creating great content, usually in the form of blog posts.

 

If you want to enhance the number of visitors for your Shopify store, quality backlinks are a must. It is a very popular tactic for everyone; you can get quality and targeted traffic quickly by creating a profile for your store on Amazon, Yelp, and multiple other websites. You will get strong backlinks as well as traffic in return, which will be a booster for your website.

 

Shopify does include the ability to create a blog, but not everyone takes advantage of this. It makes sense, as revenue is the primary goal of an e-commerce site, so the initial build of the site is product-focused. However, it is getting harder and harder to rank product pages over the years.

 

Including a blog allows you to have a natural place where you can create this informational content. If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself.

 

Sites that feature in-depth, informative posts on topics that people are genuinely interested intend to perform very well in searches, and particularly so if there are a lot of links from other sites (backlinks) pointing to them.

 

Check Your Loading Speed

 

Fast-loading websites are given preference over slower ones by search engines. You are somewhat restricted when using Shopify because you have to use their servers and templates. However, there are a few other options instead of buying your own hosting code and template.

 

To make your Shopify site load as quickly as possible:

 

  • Use compression tools to reduce the size of any images you’re uploading to Shopify
  • Keep use of any external scripts or custom code on your site to an absolute minimum
  • Remove any Shopify apps you are not using
  • Avoid using image sliders
  • Avoid using a large number of web fonts on your site, or even consider ditching them entirely
  • Use Accelerated Mobile Pages (AMP)

 

 

If you have questions or concerns about your Shopify site or are just interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.