Tag Archives: bussiness

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How Social Media and SEO Work and Progress Together

Social media and SEO work hand in hand through ways that the average social media user may not always see at first glance. Social media ultimately helps businesses, companies, and individuals maximize their SEO and grow their business through a multitude of ways. Below, we’ll delve into the different ways that Social Media and SEO work together to improve the digital presence of a company and of its business as a whole:

Social Media Can Help Entities Establish Authority

 

The more authority you establish through SEO, the greater your visibility in organic search rankings.  Since social media generally boosts your organic traffic, your SEO authority will continue to grow as well. Authority is a very important aspect of SEO and once established, higher rankings in search engines are achievable.

 

Social Media Can Serve As A Search Engine

 

These days, consumers can search for certain people, places, or things via social media channels such as Facebook and LinkedIn. This means that your ranking is not only important in traditional search engines, but in social media searches as well. As social media and search engines continue to evolve, the importance of ranking highly on both as a search engine will become more important.

 

Posts and Pages Rank in Search Engines

 

Social media posts are also often (but not always) indexed, meaning that search engines can take keywords from those posts that are relevant to searches and use them. Most of the time, relevant people and business entities may rank highly in search engines with their social media pages, so maintaining social media is a must for any business, and helps for SEO purposes, too.

 

Popular Posts Are Indexed in Search Engines Quickly

 

Popular social media posts that gain large amounts of attention, have a lot of interaction, or reach a vast audience are generally indexed faster because it’s easier for search engines to find them. Most of the time, viral posts will show and rank higher in search engines.

 

Better Social Media Posts Attract Quality Backlinks

 

SEO is comprised of backlinks, and creating quality social media posts attract backlink opportunities that generally result in higher rankings in search engines. If one of your posts is popular on social media and has a high volume of shares, the potential of attracting quality backlinks is even greater.

 

SEO Gives Insight for Better Social Media Marketing

 

The results you can pull from SEO can only improve your marketing ability on social media. Keyword results from SEO tools such as Google Analytics can be used to optimize social media posts, enabling you to be more effective and reach a larger target audience. Social Media can be used in abundance to improve SEO, and in turn, SEO can be used to market more effectively on social media.

 

SEO in Progression with Social Media

 

Social media is designed for mass sharing, and with that mass sharing, there is bound to be more exposure as a whole for any website. As online entities are already aware of the importance of SEO in digital marketing, the importance of social media marketing and advertising for the improvement of business is becoming more apparent as well. Although the two are not always directly correlated, it is very apparent that social media will continue to have an effect on SEO results.

 

The Process for Combining SEO and Social Media to Gain Results

 

One of the biggest ways of improving SEO is by having a blog. Posting blogs to your website undoubtedly improves SEO by providing linking opportunities, keywords, and many more benefits. Below is the process by which blogs and social media work together:

 

  1. A blog is written for a specific current topic for a website.
  2. That blog is then posted on the website by whatever means the owner uses (such as WordPress).
  3. Once the blog is live, the website owner may then make a social media post linking the blog.
  4. That post can then be shared by the owner (on multiple social media accounts if possible) and by anyone else that wishes to share it.
  5. These social media shares allow for the blog to reach a wider audience and greater opportunity to drive traffic to the owner’s website.

 

This is the cycle that business blogs create, which usually results in greater traffic to social media channels as well traffic to the website itself. That’s why so many businesses have blogs these days!

 

The same principles apply to general social media posts that link back to a business website:

 

  1. A social media post is created for a personal or business account.
  2. It is posted and then hopefully shared (sharing improves visibility greatly).
  3. If there is a link to the original website in the post, traffic may be generated back towards it.

 

Ultimately creating blogs and social media content has the potential to (and usually does) drive traffic back to the original site. This has the power to improve business and is a marketing strategy that a vast majority of businesses are adopting.

 

Social Media Grows Opportunities and Improves SEO

 

From a business standpoint, social media is one the greatest tools in use today to improve your brand exposure and reach a wider audience. Successful SEO is measured by the visits to, and activities of, users on your website. The two go hand in hand and will continue to as long as social media exists.

 

Interested in more information and expertise in how to improve the SEO of your website? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

phone with google logo on it

Google Listings Can No Longer Be Duplicated

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As of January 22, 2020, Google ultimately shifted the tides of search engine optimization in a big way by effectively getting rid of something called the “position 0”. Position O promoted organic search rankings and made it so that your listing would essentially appear twice, both in the featured section and on the first page of searches. Google has now made it so that having your listing duplicated – or existing in the featured snippet section and the first pages - is no longer possible. Yes, you heard us right – now you can only have one.

With the inability to rank in the featured snippet section and the first page, this obviously presents a number of new changes for SEO in general. This means that businesses and their marketers will need to redesign their marketing and SEO strategies - and we’ll tell you how.

 

Deciding on Your Preferred Placement

 

One would think that most people would want their URL to be in the featured snippet section since this is generally the most preferable placement to be in, however some individuals may prefer to rank in the first page instead. Both are extremely good placements for any listing,  however now that your listings can’t be in both, deciding where you would prefer your listings to exist is a must (even though you don’t have much control over the results).

 

If your content is extremely good, it’s most likely that your listing will be placed in the featured section, meaning this section will house top tier content only. Content that is very good but not extremely good will most likely rank on the first page, which is also preferable. Relevance to searches will also still determine where your listing ranks, so exact keywords in your listing will improve your chances of ranking well. Some are even considering “de-optimization” to avoid making it to the featured section, but it’s still up for debate if this is necessary.

 

“Deduplication” of URLs

 

Google will now be entering a process deemed “deduplication”, meaning it will begin removing duplicate URL’s from its results pages that already exist in the featured snippets section. The purpose of deduplication is to “declutter” results and allow Google users to find relevant information more quickly and easily. This means that duplicated listings will no longer exist is both the featured snippets section and the search engine results pages (SERPs).  So if you have a listing for a URL that has previously been in both sections, chances are that it isn't anymore.

 

Duplication Will Still Exist for Video Content

 

Currently, a video that is placed in the featured snippets sections may still appear on the first page of search rankings, although this is subject to change. Google has posted on Google SearchLiaisons twitter account confirming this:

 

google screenshot

To “De-optimize” or Not?

 

Many search engine optimizers are considering the concept of “de-optimizing”, meaning-making your content slightly less optimized so that it is not listed in the featured snippet sections, and instead is on the first page. There is a fair amount of skepticism as to whether or not this is worth the effort.

 

De-optimizing is most likely not worth it. Whether your listing is found in either the featured snippet section or the first page on Google, it will still benefit your SEO greatly, so there is no reason to put your listing’s potential at risk for either position. Optimizing your website as much as possible will continue to be the best solution for businesses.

 

Loss of Featured Snippet Listing

 

Are you wondering where your business listing will end up if it loses its position in the featured snippet section? Danny Sullivan of Google has made statements on twitter about whether a listing that loses its snippet section position will still appear on the first page, but it is more than likely that this is the case. Ranking in the featured snippet section means that your listing has elevated beyond the first page, so it only makes sense that if you were to lose your high ranking just enough to take it out of the section, you’d still rank on the first page.

 

The General Consensus

 

Although it is still very early in the introduction of deduplication, the potential ramifications for SEO are worth considering. It is hard to tell the many ways that this will ultimately shape the future of search engine optimization, but for now it’s important to know that it exists and that Google most likely won’t be changing back to how it was.

 

Many businesses are obviously frustrated with these recent changes, mainly because the value of your listing appearing twice has had an enormous positive impact. These changes will, however, diminish overwhelming competition and make getting your listing to the front page slightly easier as this coveted spot will begin to clear up in the near future due to deduplication.

 

What You Can Do

 

There aren’t any reasons to panic about this change right now. What you can do, however, is begin to improve your SEO and make any additions or updates that are needed to your current listings on Google. You can also be proud of your current listings located in the featured snippet section or on the first page, and promote your business accordingly. Getting in contact with SEO experts such as SeoTuners is a great way to ensure that your website is fully optimized and meets the standards of the internet today.

 

We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.