Tag Archives: bussiness

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Industries That Reap the Highest Returns from SEO

A comprehensive digital marketing strategy might include the following elements: web design, social media tactics, custom link building, paid and organic search, local maps optimization, online review monitoring, and SEO penalty recovery. However, focus on each element will likely vary depending on the business.

Some digital marketing strategies might lean heavier into paid Facebook ads and pay-per-click (PPC) ads or focus on garnering more organic social media followers. Still, other digital marketing strategies might lean into fine-tuning a business website’s search engine optimization (SEO).

The proportions of any strategy will depend entirely on the industry and niche. So, which industries benefit the most from SEO? In this article, we’re going to break down the businesses that would see the biggest boost in revenue by zeroing in their focus on increasing organic search through SEO.

Three Industries That Can Expect the Highest ROIs on SEO Investments

1. Industries That Struggle with Old School Marketing Mediums

Prime-time TV ads, magazine and newspaper ads, or even paid placements can be pricey and ineffective. These forms of old-school marketing mediums are probably best suited for corporations with deep pockets and financial influence – not local-centric businesses with budgets.

Print and screen advertisements are often subjected to the values of the medium owners and their viewership’s sentiment in addition to oversight from federal regulatory agencies like the Federal Trade Commission (FTC) and its associated organizations. While all advertisement is regulated by the FTC and, in certain areas, local and state law, focusing on SEO gives businesses more autonomy in crafting their brand message at an affordable price.

By digging into SEO tactics, companies are also able to circumvent Google’s paid ad restrictions. For example, Google prohibits the promotion of speculative and/or experimental treatments. Medical practices offering potentially life-saving treatments, such as stem cell therapy, cellular or gene therapy, or platelet-rich plasma infusions, cannot promote these services through paid placements. Instead, these practices could reach those in need using finely-tuned SEO tactics to attract organic search with the right keywords.

2. Specialized eCommerce Businesses

No storefront? No problem. Niche online retailers can gain a competitive edge over catch-all online behemoths, such as eBay and Amazon, by using simple yet effective SEO tricks. This is where specialty online stores would really benefit from optimizing SEO elements, such as link building and keyword-rich, long-form content. Keyword research especially is a fundamental part of any traditional national SEO campaign, as including the right search terms allows businesses to generate leads and draw in consumers with intent to buy at the moment of search.

Here’s a case study proving the remarkable ROI potential of smart SEO strategy for eCommerce businesses:

In 2019, Skregear, an online retailer specializing in all-terrain hunting gear, approached us at SeoTuners with the desire to improve their keyword rankings and organic search traffic to substantially boost online revenues. It took us just four months to double their monthly traffic to nearly 5,000 visitors.

case study for client

Skregear revenues jumped by 680 percent, equating to about an extra $40,000 per month. The cost to our client? $2,000 per month. Compare that to the average cost of a 30-second commercial on a national network at $115,000, and we think you’d agree that SEO offers more bang for your buck.

3. Local Storefront Businesses

Local brick-and-mortar shops have a huge advantage over global, impersonal businesses: the “map pack”.

The “map pack” is that bundle of location-based results for “near me” queries at the top of search engine result pages (SERPs). Map-bound results are prioritized for local searches, providing mom-and-pop shops and storefront businesses the opportunity to outshine global competitors.

Here are several types of local businesses who could benefit from optimizing their local SEO, including their online local business listings:

• Boutiques and specialty shops. Niche shops like thrift stores, indie bookstores, and mom-and-pop general stores can reap high returns through SEO. Many people want the tactile experience a physical store offers that an online retailer simply can’t, especially when shopping for clothing and other apparel. Other consumers, such as “shop local” advocates, want to support their community by purchasing from local makers.
• Local service companies. Plumbers, electricians, interior designers, mechanics, house cleaners, computer repair technicians, landscapers, and lawn care providers – the list could go on and on. Locals turn to their devices in their hour of need to find the highest-rated, reliable providers in their area. It won’t matter that you’re the best if you’re not optimizing for local SEO.
• Bars and restaurants. Restaurants and bars are missing a huge opportunity to drive business through their doors when they aren’t optimizing their online local listing. Google, for example, will pull information directly from your Google My Business listing. If you’re listing isn’t up to date with the most accurate information, including your physical address and phone number with local area code, your restaurant isn’t going to show up for this query, period.
• Hotels. Tourists want to find a hub they can temporarily call home. Updating your local listing and optimizing your landing page and content for relevant keywords will help your hotel, bed, and breakfast, seaside inn, or youth hostel attract all the weary travelers.

4. Software as a Service (SaaS) Companies

Many SaaS companies depend on paid advertising, such as PPC ads, as their primary source of traffic. Instead, they really ought to be investing in a content-driven strategy that promotes organic traffic to their site. Creating valuable, shareable, keyword-rich content can help earn SaaS companies crucial backlinks and higher organic SERP rankings that will greatly reduce the cost-per-acquisition.

A content-focused SEO strategy will involve some heavy lifting to determine your audience persona and how they experience their search journey. Knowing these, you can cater your content to specific consumer intent, ensuring you’re there at every point of the discovery process.

Industries That Don’t Have High ROI on SEO Investments

Should all industries invest heavily in SEO? Not so much. There are two categories of businesses that should probably focus on other areas of their digital marketing strategies:

• Companies with low-profit margins. Businesses such as grocery stores, airlines, low-end retailers, and car dealers aren’t likely to reap the same benefits as high-margin ones. SEO often requires a long-term, ongoing investment to see significant upticks in search traffic, making the cost outstrip the benefits for many low-margin companies.
• Companies in highly competitive, saturated industries. National companies with bottomless marketing budgets can afford to throw money at whatever they choose. Local businesses in crowded marketplaces, on the other hand, probably lack the resources to yell over the noise. A great example of such a business is insurance. Unless you offer a highly specialized form of insurance, such as body part insurance for models, your company isn’t likely to see high returns from SEO.

Should You Seek the Services of an SEO Specialist?

These are just some rough categories to consider when feeling out your online digital marketing needs. One thing we do know for certain is that you want to avoid companies that offer a one-size-fits-all package; instead, opt for companies that offer SEO tactics in the right proportions for your business.

If you’re looking to supercharge your internet marketing strategies, call our Los Angeles and Ventura office for a free consultation at (877) 736-1112 or reach out online.

We help small to medium-sized businesses increase their online exposure through a range of affordable services, including user-friendly web design and organic search optimization.

We’re not just a bunch of self-proclaimed SEO experts. We have a proven track record – see for yourselves.

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Global Clutch Leader

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We are very proud to announce that our company was able to snag a place on  Clutch’s global leaders’ list. Our team is very excited about the award and the opportunity to showcase our amazing SEO services to the rest of the world!

First of all, we would like to thank Clutch for the stellar award. We are truly grateful for this recognition! You can expect the same energy for every project that we currently handle and for future projects that we are going to take on. 

If you don’t know what Clutch is, well, they are a ratings and reviews platform that provides amazing information in the B2B market. They also help companies like us connect with businesses and enterprises. 

Being named a Global Leader means a lot for us. All we wanted to do is deliver great SEO. As we frequently mention, we are not one of those agencies that are the jack of all trades and master of none type. We are a company that knows SEO and we can confidently say that we are good at it.

Furthermore, we would also like to take this opportunity to say our deepest gratitude and thank yous to all those people that made this happened. To our valued customers and clients, thanks for sharing your awesome experience with us. This award wouldn’t be possible without your help and support.

Lastly, we would like to say that it doesn’t stop here! Our company will continue to push for better services in the future.

Are you interested in working with us? Give our office a call! Let’s start working together to reach your goals.

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How Social Media and SEO Work and Progress Together

Social media and SEO work hand in hand through ways that the average social media user may not always see at first glance. Social media ultimately helps businesses, companies, and individuals maximize their SEO and grow their business through a multitude of ways. Below, we’ll delve into the different ways that Social Media and SEO work together to improve the digital presence of a company and of its business as a whole:

Social Media Can Help Entities Establish Authority

 

The more authority you establish through SEO, the greater your visibility in organic search rankings.  Since social media generally boosts your organic traffic, your SEO authority will continue to grow as well. Authority is a very important aspect of SEO and once established, higher rankings in search engines are achievable.

 

Social Media Can Serve As A Search Engine

 

These days, consumers can search for certain people, places, or things via social media channels such as Facebook and LinkedIn. This means that your ranking is not only important in traditional search engines, but in social media searches as well. As social media and search engines continue to evolve, the importance of ranking highly on both as a search engine will become more important.

 

Posts and Pages Rank in Search Engines

 

Social media posts are also often (but not always) indexed, meaning that search engines can take keywords from those posts that are relevant to searches and use them. Most of the time, relevant people and business entities may rank highly in search engines with their social media pages, so maintaining social media is a must for any business, and helps for SEO purposes, too.

 

Popular Posts Are Indexed in Search Engines Quickly

 

Popular social media posts that gain large amounts of attention, have a lot of interaction, or reach a vast audience are generally indexed faster because it’s easier for search engines to find them. Most of the time, viral posts will show and rank higher in search engines.

 

Better Social Media Posts Attract Quality Backlinks

 

SEO is comprised of backlinks, and creating quality social media posts attract backlink opportunities that generally result in higher rankings in search engines. If one of your posts is popular on social media and has a high volume of shares, the potential of attracting quality backlinks is even greater.

 

SEO Gives Insight for Better Social Media Marketing

 

The results you can pull from SEO can only improve your marketing ability on social media. Keyword results from SEO tools such as Google Analytics can be used to optimize social media posts, enabling you to be more effective and reach a larger target audience. Social Media can be used in abundance to improve SEO, and in turn, SEO can be used to market more effectively on social media.

 

SEO in Progression with Social Media

 

Social media is designed for mass sharing, and with that mass sharing, there is bound to be more exposure as a whole for any website. As online entities are already aware of the importance of SEO in digital marketing, the importance of social media marketing and advertising for the improvement of business is becoming more apparent as well. Although the two are not always directly correlated, it is very apparent that social media will continue to have an effect on SEO results.

 

The Process for Combining SEO and Social Media to Gain Results

 

One of the biggest ways of improving SEO is by having a blog. Posting blogs to your website undoubtedly improves SEO by providing linking opportunities, keywords, and many more benefits. Below is the process by which blogs and social media work together:

 

  1. A blog is written for a specific current topic for a website.
  2. That blog is then posted on the website by whatever means the owner uses (such as WordPress).
  3. Once the blog is live, the website owner may then make a social media post linking the blog.
  4. That post can then be shared by the owner (on multiple social media accounts if possible) and by anyone else that wishes to share it.
  5. These social media shares allow for the blog to reach a wider audience and greater opportunity to drive traffic to the owner’s website.

 

This is the cycle that business blogs create, which usually results in greater traffic to social media channels as well traffic to the website itself. That’s why so many businesses have blogs these days!

 

The same principles apply to general social media posts that link back to a business website:

 

  1. A social media post is created for a personal or business account.
  2. It is posted and then hopefully shared (sharing improves visibility greatly).
  3. If there is a link to the original website in the post, traffic may be generated back towards it.

 

Ultimately creating blogs and social media content has the potential to (and usually does) drive traffic back to the original site. This has the power to improve business and is a marketing strategy that a vast majority of businesses are adopting.

 

Social Media Grows Opportunities and Improves SEO

 

From a business standpoint, social media is one the greatest tools in use today to improve your brand exposure and reach a wider audience. Successful SEO is measured by the visits to, and activities of, users on your website. The two go hand in hand and will continue to as long as social media exists.

 

Interested in more information and expertise in how to improve the SEO of your website? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

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Google Listings Can No Longer Be Duplicated

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As of January 22, 2020, Google ultimately shifted the tides of search engine optimization in a big way by effectively getting rid of something called the “position 0”. Position O promoted organic search rankings and made it so that your listing would essentially appear twice, both in the featured section and on the first page of searches. Google has now made it so that having your listing duplicated – or existing in the featured snippet section and the first pages - is no longer possible. Yes, you heard us right – now you can only have one.

With the inability to rank in the featured snippet section and the first page, this obviously presents a number of new changes for SEO in general. This means that businesses and their marketers will need to redesign their marketing and SEO strategies - and we’ll tell you how.

 

Deciding on Your Preferred Placement

 

One would think that most people would want their URL to be in the featured snippet section since this is generally the most preferable placement to be in, however some individuals may prefer to rank in the first page instead. Both are extremely good placements for any listing,  however now that your listings can’t be in both, deciding where you would prefer your listings to exist is a must (even though you don’t have much control over the results).

 

If your content is extremely good, it’s most likely that your listing will be placed in the featured section, meaning this section will house top tier content only. Content that is very good but not extremely good will most likely rank on the first page, which is also preferable. Relevance to searches will also still determine where your listing ranks, so exact keywords in your listing will improve your chances of ranking well. Some are even considering “de-optimization” to avoid making it to the featured section, but it’s still up for debate if this is necessary.

 

“Deduplication” of URLs

 

Google will now be entering a process deemed “deduplication”, meaning it will begin removing duplicate URL’s from its results pages that already exist in the featured snippets section. The purpose of deduplication is to “declutter” results and allow Google users to find relevant information more quickly and easily. This means that duplicated listings will no longer exist is both the featured snippets section and the search engine results pages (SERPs).  So if you have a listing for a URL that has previously been in both sections, chances are that it isn't anymore.

 

Duplication Will Still Exist for Video Content

 

Currently, a video that is placed in the featured snippets sections may still appear on the first page of search rankings, although this is subject to change. Google has posted on Google SearchLiaisons twitter account confirming this:

 

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To “De-optimize” or Not?

 

Many search engine optimizers are considering the concept of “de-optimizing”, meaning-making your content slightly less optimized so that it is not listed in the featured snippet sections, and instead is on the first page. There is a fair amount of skepticism as to whether or not this is worth the effort.

 

De-optimizing is most likely not worth it. Whether your listing is found in either the featured snippet section or the first page on Google, it will still benefit your SEO greatly, so there is no reason to put your listing’s potential at risk for either position. Optimizing your website as much as possible will continue to be the best solution for businesses.

 

Loss of Featured Snippet Listing

 

Are you wondering where your business listing will end up if it loses its position in the featured snippet section? Danny Sullivan of Google has made statements on twitter about whether a listing that loses its snippet section position will still appear on the first page, but it is more than likely that this is the case. Ranking in the featured snippet section means that your listing has elevated beyond the first page, so it only makes sense that if you were to lose your high ranking just enough to take it out of the section, you’d still rank on the first page.

 

The General Consensus

 

Although it is still very early in the introduction of deduplication, the potential ramifications for SEO are worth considering. It is hard to tell the many ways that this will ultimately shape the future of search engine optimization, but for now it’s important to know that it exists and that Google most likely won’t be changing back to how it was.

 

Many businesses are obviously frustrated with these recent changes, mainly because the value of your listing appearing twice has had an enormous positive impact. These changes will, however, diminish overwhelming competition and make getting your listing to the front page slightly easier as this coveted spot will begin to clear up in the near future due to deduplication.

 

What You Can Do

 

There aren’t any reasons to panic about this change right now. What you can do, however, is begin to improve your SEO and make any additions or updates that are needed to your current listings on Google. You can also be proud of your current listings located in the featured snippet section or on the first page, and promote your business accordingly. Getting in contact with SEO experts such as SeoTuners is a great way to ensure that your website is fully optimized and meets the standards of the internet today.

 

We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.