Tag Archives: business owner

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SeoTuner’s Jeremiah Weilert Is named “The Google Wrangler” by Swagger Magazine

On May 10th, Swagger Magazine released a feature on our co-founder Jeremiah Weilert, referring to him as a self-made man stocked with “gumption and go-getter-ism”. And to think it all started with going door-to-door in second grade to sell polished rocks (which he made a $20 profit off of)!

So how did he go from his rock selling days to running a multimillion-dollar SEO company alongside Tony Durso?

What Inspired Jeremiah to Begin SeoTuners?

Jeremiah used to work in a “cookie-cutter sales role” as Swagger put it, which is typically how the business world works—you have to put in your time at the bottom. Learn the ropes as a cog in the machine of the company, and hope that with enough hard work and overtime, someone in higher management will eventually notice you and invite you to move up a step.

Of course, there’s definitely something to be said for putting in your time to learn the lay of the land while working your way up—but sometimes you can become stuck in a business hierarchy that is not functioning well. This can happen when a company refuses to reconsider the way it does business even though circumstances are changing, or when management consistently

turns a deaf ear to innovative suggestions from employees.

Jeremiah was not unwilling to do the work—he became sales manager within six months of starting the job, and in another six months, he became the director of the whole department. This quick advancement is owed to his driven personality—he was passionate about learning and challenging himself, and willing to pivot his management style when it wasn’t working.

But even in this role with perceived leadership power, he found himself constrained by upper management’s inability or unwillingness to change—which ultimately resulted in the company’s dissolution due to Google’s Penguin update. As he notes in the feature:

“When you get as big as they were, and you can’t pivot, you leave yourself vulnerable to Google,” he recalls. “We were running this ginormous SEO company going, ‘there are so many ways for this to go better,’ but upper management wouldn’t take the advice we gave.”

Jeremiah wanted to create a company that would value the ability to anticipate new changes and welcome innovation—and that’s exactly what SeoTuners became.

Creating An Even Playing Field

Cracking the myth that one had to start at the bottom and slowly move to the top, Jeremiah set out to use SEO to ensure that small, budget-conscious companies could consistently show up on the first page of Google, even beating out major brands.

SeoTuners is all about efficiency, adaptation, and resilience. Rather than doing the same things that used to work before, the business focuses on continually trying new and different things that might work even better. And it turns out, this is exactly the type of attitude that’s needed as Google continues to update its algorithms.

The only way to stay at the top in SEO is to change, adapt, and mold one’s strategy as the digital landscape continues to change. And SeoTuners does this by keeping up to date with all of the latest news, statistics, and algorithm updates that are constantly rolling out.

And as Google’s algorithm continues to favor quality, relevance, and credibility, it becomes easier and easier for businesses (no matter their size or wealth) to rank on the front page so long as they showcase these qualities.

Merit Over Profit

For a multitude of industries, bigger doesn’t mean better. SeoTuners wants to help businesses big or small reach their audience so that they can do whatever it is they do best—and sometimes they have to win out over others who only care about making a profit.

This is especially true when it comes to the drug and alcohol treatment center niche. SeoTuners now works with over a hundred of these organizations across the U.S. to help them rank higher on Google so they can better reach the people who need them.

SEO done right is a way to “level the playing field” and help smaller businesses “compete with the big boys online”. It’s a chance to have how high a business ranks on Google have much more to do with the quality of the service than the budget of the business.

So Why Come to Us?

If anyone can do SEO, why come to us? We offer as many tips and tricks as we can on our website, in our blogs, and on our social media posts. There’s nothing we do that anyone else ultimately can’t do.

However, maintaining great SEO takes a lot of time, energy, attention to detail, and a willingness to keep us with the constant changes of the ranking algorithms.

Rather than devoting a significant chunk of your business to that work, we can take this on to let your business devote its time and resources to what it does best, while we do what we do best.

We keep up to date on algorithm changes, trends in the industry, and your businesses’ personal SEO stats to ensure that we’re making a continual effort to improve.

No matter your budget, we are very flexible to meet the needs of your business. Whether you want us to do all of the work or just some of the work, we’ll make it work.

We’re very passionate about what we do—we have swagger—let us help you focus on what you’re passionate about!

If you’re curious about our services in avenues such as e-commerce, conversion rate optimization, local Google ranking, or link building, get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs. 

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Industries That Reap the Highest Returns from SEO

A comprehensive digital marketing strategy might include the following elements: web design, social media tactics, custom link building, paid and organic search, local maps optimization, online review monitoring, and SEO penalty recovery. However, focus on each element will likely vary depending on the business.

Some digital marketing strategies might lean heavier into paid Facebook ads and pay-per-click (PPC) ads or focus on garnering more organic social media followers. Still, other digital marketing strategies might lean into fine-tuning a business website’s search engine optimization (SEO).

The proportions of any strategy will depend entirely on the industry and niche. So, which industries benefit the most from SEO? In this article, we’re going to break down the businesses that would see the biggest boost in revenue by zeroing in their focus on increasing organic search through SEO.

Three Industries That Can Expect the Highest ROIs on SEO Investments

1. Industries That Struggle with Old School Marketing Mediums

Prime-time TV ads, magazine and newspaper ads, or even paid placements can be pricey and ineffective. These forms of old-school marketing mediums are probably best suited for corporations with deep pockets and financial influence – not local-centric businesses with budgets.

Print and screen advertisements are often subjected to the values of the medium owners and their viewership’s sentiment in addition to oversight from federal regulatory agencies like the Federal Trade Commission (FTC) and its associated organizations. While all advertisement is regulated by the FTC and, in certain areas, local and state law, focusing on SEO gives businesses more autonomy in crafting their brand message at an affordable price.

By digging into SEO tactics, companies are also able to circumvent Google’s paid ad restrictions. For example, Google prohibits the promotion of speculative and/or experimental treatments. Medical practices offering potentially life-saving treatments, such as stem cell therapy, cellular or gene therapy, or platelet-rich plasma infusions, cannot promote these services through paid placements. Instead, these practices could reach those in need using finely-tuned SEO tactics to attract organic search with the right keywords.

2. Specialized eCommerce Businesses

No storefront? No problem. Niche online retailers can gain a competitive edge over catch-all online behemoths, such as eBay and Amazon, by using simple yet effective SEO tricks. This is where specialty online stores would really benefit from optimizing SEO elements, such as link building and keyword-rich, long-form content. Keyword research especially is a fundamental part of any traditional national SEO campaign, as including the right search terms allows businesses to generate leads and draw in consumers with intent to buy at the moment of search.

Here’s a case study proving the remarkable ROI potential of smart SEO strategy for eCommerce businesses:

In 2019, Skregear, an online retailer specializing in all-terrain hunting gear, approached us at SeoTuners with the desire to improve their keyword rankings and organic search traffic to substantially boost online revenues. It took us just four months to double their monthly traffic to nearly 5,000 visitors.

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Skregear revenues jumped by 680 percent, equating to about an extra $40,000 per month. The cost to our client? $2,000 per month. Compare that to the average cost of a 30-second commercial on a national network at $115,000, and we think you’d agree that SEO offers more bang for your buck.

3. Local Storefront Businesses

Local brick-and-mortar shops have a huge advantage over global, impersonal businesses: the “map pack”.

The “map pack” is that bundle of location-based results for “near me” queries at the top of search engine result pages (SERPs). Map-bound results are prioritized for local searches, providing mom-and-pop shops and storefront businesses the opportunity to outshine global competitors.

Here are several types of local businesses who could benefit from optimizing their local SEO, including their online local business listings:

• Boutiques and specialty shops. Niche shops like thrift stores, indie bookstores, and mom-and-pop general stores can reap high returns through SEO. Many people want the tactile experience a physical store offers that an online retailer simply can’t, especially when shopping for clothing and other apparel. Other consumers, such as “shop local” advocates, want to support their community by purchasing from local makers.
• Local service companies. Plumbers, electricians, interior designers, mechanics, house cleaners, computer repair technicians, landscapers, and lawn care providers – the list could go on and on. Locals turn to their devices in their hour of need to find the highest-rated, reliable providers in their area. It won’t matter that you’re the best if you’re not optimizing for local SEO.
• Bars and restaurants. Restaurants and bars are missing a huge opportunity to drive business through their doors when they aren’t optimizing their online local listing. Google, for example, will pull information directly from your Google My Business listing. If you’re listing isn’t up to date with the most accurate information, including your physical address and phone number with local area code, your restaurant isn’t going to show up for this query, period.
• Hotels. Tourists want to find a hub they can temporarily call home. Updating your local listing and optimizing your landing page and content for relevant keywords will help your hotel, bed, and breakfast, seaside inn, or youth hostel attract all the weary travelers.

4. Software as a Service (SaaS) Companies

Many SaaS companies depend on paid advertising, such as PPC ads, as their primary source of traffic. Instead, they really ought to be investing in a content-driven strategy that promotes organic traffic to their site. Creating valuable, shareable, keyword-rich content can help earn SaaS companies crucial backlinks and higher organic SERP rankings that will greatly reduce the cost-per-acquisition.

A content-focused SEO strategy will involve some heavy lifting to determine your audience persona and how they experience their search journey. Knowing these, you can cater your content to specific consumer intent, ensuring you’re there at every point of the discovery process.

Industries That Don’t Have High ROI on SEO Investments

Should all industries invest heavily in SEO? Not so much. There are two categories of businesses that should probably focus on other areas of their digital marketing strategies:

• Companies with low-profit margins. Businesses such as grocery stores, airlines, low-end retailers, and car dealers aren’t likely to reap the same benefits as high-margin ones. SEO often requires a long-term, ongoing investment to see significant upticks in search traffic, making the cost outstrip the benefits for many low-margin companies.
• Companies in highly competitive, saturated industries. National companies with bottomless marketing budgets can afford to throw money at whatever they choose. Local businesses in crowded marketplaces, on the other hand, probably lack the resources to yell over the noise. A great example of such a business is insurance. Unless you offer a highly specialized form of insurance, such as body part insurance for models, your company isn’t likely to see high returns from SEO.

Should You Seek the Services of an SEO Specialist?

These are just some rough categories to consider when feeling out your online digital marketing needs. One thing we do know for certain is that you want to avoid companies that offer a one-size-fits-all package; instead, opt for companies that offer SEO tactics in the right proportions for your business.

If you’re looking to supercharge your internet marketing strategies, call our Los Angeles and Ventura office for a free consultation at (877) 736-1112 or reach out online.

We help small to medium-sized businesses increase their online exposure through a range of affordable services, including user-friendly web design and organic search optimization.

We’re not just a bunch of self-proclaimed SEO experts. We have a proven track record – see for yourselves.

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Stay on Top of the Online Shopping Boom

It seems like ages ago when the everyday shopper could casually stroll into a store and make a few purchases, but COVID-19 changed all of that. We’re now in a time where we have no choice but to rely on the internet for a variety of things, especially when it comes to shopping during stay-at-home orders. The pandemic has certainly brought its fair share of challenges to large and small businesses alike, but those who have been able to pivot and take their sales online have been able to find the silver lining of the shutdowns.  As a matter of fact, it’s estimated that a whopping 23% of retail businesses will have shifted onto the internet by 2023. The internet landscape is getting more crowded - and at an exceedingly fast rate. This means that there’s no time like the present to start focusing on strategies to make sure that your business stays at the top of the search engine results and ahead of the competition.

Here are 3 SEO methods that will help you stand out from the crowd:

  1. Know the Value of Keyword Research

Keyword research can feel like a long and boring task but it’s still one of the best places to start. Thinking in the mindset of your customers can change how your business reveals itself in Google’s results for the better. Plus, it’s actually a lot easier than you think. Like a hashtag, your keywords have a certain amount of weight assigned to them based on the number of monthly searches across the internet. The higher the monthly searches, the more likely your business will appear. The system is built on what is called ranking difficulty. While doing your research, you should also keep in mind that there are two types of keywords - body and long tail.

Body Keywords are 2-3 word phrases that receive a greater than normal attention of search volume. For example: “Green Mask”, “Ceramic Cup”, or “SEO Company”.

Long Tail Keywords are longer combinations of words that have the tendency to be sentences in the form of a question, that also receive a greater than normal attention to search volume. For example: “Where can I buy green masks?”, “Online stores that sell ceramic cups”, or “Where can I get SEO help in Thousand Oaks, CA?”.

When keywords can be separated into their own individual searches, they don’t provide many results - or at least, not the specific ones you’d hope for. However, when you combine them together into phrases or questions, they move up in the search rankings and are more likely to drive traffic to your website.

It’s also recommended that you utilize the different pages of your website and make sure each specific page has its own set of keywords. This way you can tap into a wider variety of search results and capture more tailored attention.

  1. Have A User-Friendly Website

When a potential customer clicks on a link in the search results and comes to a webpage that’s crowded and hard to navigate, they will quickly move on to something better within the same searches of your business’s niche. You don’t want to discourage your profit streams by having a confusing homepage. Help it make sense by building what’s called flat site architecture. Flat site architecture is a comprehensible approach to web building that allows your users to get to where they need to go in 4 clicks or less. Each page alone warrants its own SEO, exposing the amazing features of your business more directly.

When this type of design is applied, you’ll find that there is a natural authority that your website creates based on page usage and the volume of that use. This creates a user-friendly index that is easy to follow and encourages new users to explore the many things that make your business stand out. However, if you have pages that are several clicks away, you are more susceptible to losing customers – and revenue.

A common staple of flat site architecture is internal linking. Internal linking allows users to swiftly find what they need, whether it’s on another page or an outside resource; These can include downloadable documents as well. When your website isn’t internally linked, you can accidentally drive your customers off your website and to someone else’s.

  1. Make Your Site Mobile Friendly

2016 marked the year that mobile phones became a primary search tool. It was also the year that Google started to provide a positive bias in their SEO’s algorithms towards companies that made their online stores mobile-friendly. Mobile friendly design means a lot more than having smaller graphics that fit on a small screen, it also requires a greater page speed. With low attention spans, it’s understandable that 74% of users leave when a website takes over 5 seconds to load – no matter what size the screen is. To alleviate the risk of losing those customers, you can do things like minify coding on your site and leverage browser caching.

There are various resources on the internet to help minify code, whether your site is coded on Javascript or CSS. It is recommended to get a professional that specializes in web design coding to help you.

You may have experienced a leverage browser caching warning at various points of your site management. By tweaking your approach to this, your site will save previous encounters in the form of static copies in order to make the site faster to frequent shoppers.

Whether you are an online store entrepreneur or a small business owner managing their own site, maintaining a top spot in the search results has never been more important. Need help making sure your online business stands out from the crowds in the world of search engine rankings? SeoTuners can help! Call SeoTuners today for an affordable solution for your business to increase exposure with custom SEO strategies. We are confident that we have a solution for all of your business marketing needs.

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SEO Knowledge Gaps in a Digital World

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Coronavirus has affected the world unlike anything before, and it’s no surprise that surveys say 82% of small businesses are concerned about the impact of the pandemic. Government restrictions have forced businesses to close their doors or completely change their business models. Much like Darwinism, employers must adapt or face the decision of giving up on their dream.

Although 2020 is known for its technology and online influence, there is still a knowledge gap between millennial and generation X business owners. Obviously, the younger generations have the advantage of being more at ease with search engine optimization and promoting themselves on social media. However, nearly a quarter of business owners today are still either vaguely or not at all familiar with SEO at all.

While some businesses are simply trying to wait out the pandemic, others are choosing instead to evolve and thrive. Business owners are realizing that the internet is their friend and can help them and their business survive the COVID-driven economic crash surrounding them.

Business Owners and SEO

 In a digitally lead world, having an online presence is crucial to success. If your business executes your SEO poorly, you risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if you have a great show, it will be hard for it to gain a following because you are too hard to find. Similarly, you can have a wonderful business, but if Google does not show your website in their search results, then potential customers will struggle to find out about you.

A survey revealed that nearly a quarter of business owners were only either vaguely or not at all familiar with search engine optimization. Only 25.6% of business owners classed themselves as “very familiar”, with the highest percentage of them falling into the category of “mostly familiar”, at 29.4%.

 Most people report that they don’t scroll past the second page of Google. With 83% of search traffic coming from organic searches and only 17% coming from paid searches, it is apparent that your website must compete for a spot on the first two pages of Google. If your business has a website, an SEO strategy must be implemented to compete in the current online market. 

Knowledge of SEO

As a business owner, you probably have a basic understanding that Google helps drive traffic to your website. However, 1 in 4 business owners and 2 in 5 non-business owners are not familiar with SEO.

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The positive take away from this is that there is a wealth of opportunity for business owners like you to learn more about SEO, how it can impact your business, and the steps needed to acquire a competitive edge over your main competitors.

Business owners appear to have a marginally better understanding of SEO than non-business owners. But ultimately, the survey reveals that there is plenty of room for both parties to learn more about search engines and SEO. After all, a whopping 4.54 billion people actively use the internet.

SEO Quiz Results 

A recent study of 1000 participants was done to find where the knowledge gap in SEO was most prominent. The survey included an eight-question quiz. Business owners received an average score of 48.7% correct answers, with non-business owners averaging 38.7%. With multiple-choice questions, all survey respondents failed the basic SEO quiz. The questions included:

  • Which best describes organic search?
  • What is alt text?
  • What are backlinks?
  • What is anchor text?
  • Site Speed is an important factor in Google search rankings. True or False?
  • Nofollow links do not impact Google search rankings. True or False?

28.7% of people answered that organic search results were searches directly with a search engine, rather than the correct answer; unpaid search results. Only 33% of participants knew what alt-text was, and 28.6% of them admitted that they didn’t know what backlinks were. Given that organic search and backlinks are considered two of the most critical concepts in SEO, it’s surprising to discover that only about half of the population understands them.

42.9% answered “what is anchor text” correctly, and 55.8% of people knew that site speed is an important factor in Google search rankings. More than half of the respondents chose “I don’t know” for whether or not nofollow links impacted Google search rankings.

infographic of statsBoth business owners and the public were much more familiar with the concept of keywords than they were with other aspects of SEO, like backlinking. This suggests that while people may realize how Google operates on the top level – by typing in keywords and receiving the results that hopefully best match their query – they may not fully understand how Google decides what to rank in those top positions. 

The Meaning 

It’s easy to take for granted how simple it is for you to find the answer to your question in minutes. But understanding how it works, what paid results are, and how authority and trust are built is a harder concept to grasp.

Diving deeper into the importance of SEO is exceptionally more important for business owners. It’s your key to unlocking exposure and staying in the game!

Get in contact with your trusted experts at SeoTuners! We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.