Tag Archives: Affordable SEO

hacker on computer in hood

Hackers: A Threat to Your Websites SEO

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If your website is hacked, chances are you’ll be affected by it in a multitude of negative, annoying, and even horribly frustrating ways. What a hacker does once they’ve broken into your website can be very malicious and cause damages to aspects of your business and website as a  whole. One of the main components of websites and marketing that an intrusion by an unauthorized source (a hacker) can cause is damages to your SEO. Hackers can damage your SEO in these ways:

  1. Installation of Malicious Software Into Your Websites Code

 

Your SEO will be affected if malicious software is written into your websites code. Should Google detect that malicious coding has taken place on your website, users searching and finding your site in its results pages will be redirected if your URL is clicked. Search engines may even remove your sites URLs from their listings if you’re the code written in by hackers is too malicious.

 

  1. Harmful Back Links

 

If a hacker is able to gain access to your site, often they may add harmful back links in varying places throughout. These will negatively affect your SEO if the backlinks they place have low to no value at all. If the sources for the backlinks are controversial that may have a negative affect as well. Google could notice and rank your website lower within its results pages.

 

  1. Website Redirects That Send Users To More Malicious Websites

 

Another tactic hackers use to destroy a website, and with it SEO rankings, is to redirect it’s URL to dubious or a more malevolent website. This could result in Google and other search engines completely removing your URL from rankings.

 

  1. Spamming and Collected Contact

 

Hackers might also be able to access any collected contact information such as email addresses provided for business newsletter or phone numbers provided. What hackers will then do is send spam emails and spam phone calls to all contacts collected. This looks bad for any business and could ultimately result in lawsuits.

 

  1. Download of Malware

 

Most often, hackers will attack your website with malware which is designed to harm the network its based on. Malware can have potentially detrimental effects on a website and could damage your SEO and business in general greatly.

 

  1. Phishing Attempts

 

Hackers may also attempt to access files and folders that are saved on your server. If they gain access, they’ll be able to place their own pages and files that might not be visible on the back end. This could be a problem as then users will be able to access your site, but may end up on a malicious page that a hacker has installed. Google may notice this and flag your website, as well as any other search engines where your URL appears.

 

 

Googles Responses to a Website That Is Hacked

 

Google can respond to websites that have been compromised by hackers in a number of ways.

 

First, they may issue a warning to the website owner, whomever the domain is registered under, or the host. They’ll essentially inform you that the website you have created has been hacked and explain what the hacker has done as far as hostility goes.

 

If your website has been compromised beyond repair, which is ultimately the worst thing that could happen and would take a tremendous amount of effort for a hacker to accomplish, your website might be blacklisted. If your site is blacklisted, it will be taken off of SERPs and “quarantined”. You then will have to find a way to fix any issues. Google will generally send you and email stating what they noticed was wrong, which will help slightly in identifying what to do.

 

What to Do If Your Website is Blacklisted

 

If your website is blacklisted, you’ll need to determine the problem (which Google may help with) and fix it before your site can be listed again. Hiring a website developer to do this may help if you do not already have experience looking at the back end of websites. SEO specialists may also be able to assist with issues regarding and search engines that your website has been blacklisted from. Google Account Help gives direct instructions for what to do if your website is hacked or compromised.

 

Improving Website Security

 

If you host with a secure server, you’ll be at less of a risk of being hacked. Secure servers essentially ensure that your SEO improves in a few ways. Secure websites are trusted on search engines much more than unsecure ones. Websites with a good track record of being secure will ultimately rank higher in SERPs, and conversion rates may rise as a result. Website security is a necessity for any business or website that wishes to keep its name reputable. Failure to meet high security for your website could result in damages and even loss of an entire business, depending on the severity of maliciousness if hacked. Good security measures for websites also ensures that all users are protected while using your site, which will have a positive impact on SEO.

 

High Ranking Websites Are at a Greater Risk

 

Websites that rank higher on Google SERPs, especially those found in the featured snippet sections, are a greater risk for being hacked. This makes website security for these businesses ever more important. A site that receives high amounts of traffic and collects large amounts of user data may need to put extra security measures in place and even transfer to a different host to ensure that all information is secure. If your site is vulnerable, a hacker may be able access it and cause damages to your SEO and business.

 

Get In Touch With an SEO Expert

 

Getting in contact with SEO experts such as SeoTuners is a great way to ensure that your website can be measured for security and SEO. We provide a number of search engine optimization services to businesses looking to optimize their website such as branding, e-commerce, Google Local, organic SEO, and Link Building. If you’re interested in improving your website’s security and search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase security, exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs.

 

 

 

 

 

 

 

 

 

 

virus and ipad with graph

How SEO and Search Trends are Impacted by COVID-19

COVID-19 will undoubtedly have long-term impacts on the economy and global market as a whole, with its effects possibly spanning far into the future. Unfortunately, some businesses may never recover from the detriment it has caused. When hopefully, in the coming months, businesses begin to reopen and we attempt to return to a normalized state, one has to wonder what that state will look like in the aftermath of COVID.

Not only has the virus affected the economy, but it has also impacted the digital landscape on all levels. Certain trends in searches have increased, different types of websites are seeing more engagement, and SEO trends are changing as well. Here’s what you need to know about SEO and search trends that are impacted by COVID-19:

 

Increases in Search Trends

 

With people needing a variety of different services and items that were not necessarily “hot” items before, different search trends that have increased include:

 

Ecommerce Businesses Providing Essential Items

The items that tend to be searched for most these days include:

• hand sanitizers

• toiletries

• face masks

• disinfectant

• sanitary wipes

• thermometers

• cold & flu medications

Generally, these searches are made on a “near me” basis.

Health and Wellness Information

Searches in these areas are on the rise and include keywords such as:

• COVID-19

• COVID-19 symptoms

• coronavirus

• COVID-19 prevention

• prevention methods

• healthy foods

• antibacterial

• self-help

• essential oils.

In-Home Activities

People are searching for more ways to keep themselves entertained while complying with stay-at-home measures, and searches include:

• in-home activities

• activities for children

• how to draw

• how to paint

• cooking recipes

Food and Recipe Websites

Food and recipe website are seeing an increase in search trends. People are commonly searching keywords for recipes including:

• homemade pizza

•homemade Asian food

• homemade Thai food

• soup recipes

• pasta recipes

• how to cook a steak

• how to cook chicken

 

Websites Seeing More Engagement

 

Many businesses are seeing more traffic and interaction on their websites than ever before. Websites that are seeing more engagement include:

 

  • Health and wellness websites
  • Retail sites with essential goods
  • Food and recipe websites
  • Social interaction websites
  • Ecommerce websites
  • Fitness and exercise websites
  • News and publishing websites

 

These businesses and keywords are seeing the most action during the “stay at home” initiative and will likely continue to see a rise in searches and engagement until the mandates have been lifted.

 

SEO Tips During COVID-19

 

Here are some tips for SEO efforts during the pandemic:

 

  1. Continue to utilize Google Trends effectively
  2. Reduce the amount of paid searches you make
  3. Increase email marketing efforts
  4. Create reminders that your services that are still available
  5. Maximize customer service support
  6. Avoid exploitation and coronavirus sales or promotions
  7. The market as efficiently as possible
  8. Provide all support possible to your network and community

 

These tips will help you to optimize your SEO during these uncertain times and will increase your digital traffic.

 

Addressing COVID-19

 

For SEO purposes and for the purpose of informing the public, websites currently should either have something specific on their home page addressing COVID-19 or a separate page devoted to describing the services your business is still offering during the pandemic. Websites may even go as far as describing in detail how their services have changed to fit to the current situation, how sanitizing and safety measures are being employed, and the ways in which staff are adapting to continue to meet client needs.

 

Not only will addressing coronavirus on your website draw more search engine traffic, but it will also keep your website relevant to current events, which is important when maintaining SEO. Blogging about how your business is adapting to the current COVID situation is another way in which your website can currently rank higher and with more authority in search engine rankings.

 

During COVID-19, with stay-at-home orders still in place in many states, the use of SEO is one of the most cost-efficient ways to improve business. Investing in SEO during this pandemic will not only benefit your business during this crisis, but also long after lockdowns are over when businesses are reopened.

 

Steps to Begin or Improve SEO for During COVID-19

 

Perform an Audit

In order to be able to see where your website may be falling short, an audit can be made to determine opportunities for improvement, especially now during COVID-19. Online tools and professional services such as those offered by SEO Tuners can help your business determine what to change and how to improve.

 

Utilize Services Provided by Google

Google provides many tools such as Google Search Console and Google Analytics. These tools can be used to help track your website’s SEO and will also be helpful to whoever is performing an audit.

 

Improve Your Metadata

Improving the metadata on your website may improve your SEO exponentially. Whether your titles, headings, alt tags, and other descriptions are altered and improved by professionals or not, metadata improvements and changes are important. COVID-19 related metadata should also be updated on business websites.

 

Polish Pages and Blog Posts

Your pages may need to be updated with unique information, new and relevant keywords, or entirely different, quality content that supports SEO. With coronavirus as a new and highly ranked keyword, utilizing it naturally while informing your website users about how your business is adapting to COVID-19 will provide a big improvement to SEO during this time.

 

Develop Long-term Strategies

Developing long term strategies that plan for SEO improvement in the future, especially during these times, can be very beneficial to your business. Aspects like link building, long-term keyword and topic optimization, consistent site audits, and changing navigation are all aspects that will benefit your website and search engine rankings over time. With an unprecedented future ahead, optimization of your website is an investment that can continue to reap rewards long after this pandemic has passed.

 

The Full Impact

 

Concerns associated with COVID-19 have undoubtedly changed what keywords are being searched for and what websites are seeing increased activity by users. Organic searches have increased for essential goods and services and will likely continue to increase even beyond when the “stay at home” order is released. As families are becoming accustomed to stockpiling resources, especially with the uncertainty of how long lockdowns in their area will last, businesses these essentials should see increases in the website traffic and may need to constantly update the SEO because of it.

Support for customers and the representation of these businesses is extremely important during this time. User behavior has been focused mainly on these businesses, and the need to monitor keyword profiles for COVID-19 will continue. SEO will remain very important for essentials businesses both during and after this pandemic.

 

Need help with improving and maintaining SEO amidst COVID-19? SEO Tuners provides a number of search engine optimization services to businesses looking to optimize their websites such as branding, e-commerce, Google Local, organic SEO, and Link Building  If you’re interested in improving your website’s search traffic, get in touch with us today. Seo Tuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We are confident that we have a solution for all your business marketing needs. Stay safe, stay healthy, and contact us for your SEO needs.

dating app swipe

Wooing Google Online Through Reviews

When you think about it, creating a website is much like dating online - you create a public profile in the hopes of meeting potential mates, or in this case, potential customers. When you put yourself out there, other people now have the opportunity to weigh in with their opinions – and what they say online can have a far-reaching impact on your reputation.

84% of consumers said that they trust online reviews as much as a personal recommendation. Not only do studies show that reviews are essential to a successful business, they have also been shown to affect your SEO ranking.

 

Google My Business (GMB) deserves your swipe yes and frequent attention. GMB is the number one site for rankings and reviews. Online reviews are perceived as an unbiased opinion of your business, which is why 64% of consumers form their own opinion about your business after reading them. Online reviews affect:

 

  • Your rankings in local search engines
  • Which search results actually get surfaced (and clicked on)
  • Consumer purchasing decisions

 

It’s common knowledge that online reviews and SEO have been closely tied together for a long time. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results.

 

SEO Tuners highlights 5 ways to use reviews when wooing Google into a better ranking:

 

Build the Trust

 

Online dating can be deceiving so you must use signals to see if your potential suitor is trustworthy and really who they say they are. Google also depends on signals to determine whether you are deserving of a good ranking.

 

If you have mutual friends on social media, a potential suitor can become more appealing and easier to trust. Likewise, when your site receives a link from another relevant site, Google sees this as a positive endorsement. Good endorsements create trust between you and Google, which results in better visibility.

 

Similarly, customer reviews let Google know that you’re a legitimate operation and that people interact with you.

 

Appeal to the Interests

 

If Google had a dating profile, their favorite hobby would be reading, and their perfect match would have a long, relevant bio. Google reads your site to understand your business. The more content you supply the search engine with, the more intrigued it becomes. When you leverage customer reviews on your site for SEO or generate them on Google My Business, Google has a lot of fresh content to read and more keywords to add to its understanding of your business.

 

Customers will unintentionally describe your products and services to Google, and those reviews add SEO value to your business without the customers even knowing that they’re helping you. Reviews can even help fill in the content gaps that may exist on your website and increase your rankings and overall visibility that way.

 

Be Persistent

 

When meeting someone you like online, it is important to get their number so you can follow up and get the date. You should do the same with your customers so you can send review follow-up emails or texts. Timing is everything, so give it a day or two before you send out a request for a second date or business review – and it’s typically ideal to send these requests in the mornings for the best response rates.

 

If people don’t respond to your review request, you definitely want to give them a nudge, but be careful not to overstep. Keep your follow-ups to no more than two contacts, and space them a few days apart.

 

The quantity of reviews plays a big role in how the search engines rank businesses on the web. That said, you can’t rely on people to review your company on their own. Do yourself a favor and nail down a rock-solid strategy early on!

 

Put Your Best Foot Forward

 

You want to make a good impression on Google, because when deciding between a 2-star profile or a 5-star profile, who do you think they will make a higher priority? SEO rankings have been known to be influenced by click through rates. If a high percentage of searches choose your site from the search results, Google assumes you are doing something right and will reward you with more exposure.

 

If you are lacking in the review department, ask some loyal customers to put a good word in for you. If they seem to have trouble following through, try offering a discount in exchange for proof of a GMB review.

 

Appeal to Your Locals

 

Reviews that contain keywords, which are the second-largest SEO factor for determining where a local business shows up, can appear in the “local pack.” The “local pack” is the box at the top of the search results, under the map.

 

When you go online, your dating platform will show you potential-suitors in your area. Google will also show local businesses that match the term searched. Research shows that your business is more likely to show up in this local pack if it has reviews which mention:

 

  • Keywords you’re trying to rank for
  • The city/neighborhood that your business is located in

 

Like a dating app, Google does allow you to customize your listing by allowing pre-populated Google Q and A’s with common questions and answers.  This is a feature that savvy business owners and daters should take advantage of.

 

People are more inclined to interact with you if their questions are answered before they even have to ask. You can fill those pre-populated questions and answers with keywords in an effort to improve your SEO rankings or your chance with someone similar to you.

 

Engagement is a Two-Way Street

 

Engagement matters when trying to get to know a new person, but engagement is equally relevant to Google My Business.

 

Instead of having consumers like your posts and photos, you’re hoping to see them leave reviews on GMB, and post questions on Google Q&A. By the same token, you can engage your consumers by making sure to respond to every review and answering their questions.

 

Google My Business has a support page titled, “How to Improve your Ranking on Google.” In that guide, Google recommends that businesses, “Interact with customers by responding to reviews that they leave about your business.” This hints that responses may affect SEO rankings. If nothing else, your response could change the way a customer feels about your business and get them to change their negative review to a positive one.

 

The more information you provide to Google, the better chance you have at securing a top spot in their heart. Taking these steps to develop a strong relationship with Google will pay off immensely for your SEO.

 

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.

cartoon computer

Using Backlinks To Your Advantage

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Everyone is trying to make a website that is search engine friendly in order to rank higher. It’s a no-brainer that people get in the SEO game since it’s still the number one way for a business to be seen. However, if you want to rank higher, you have to play by the search engine’s rules.

The more links you have coming into your site, the more people refer to you for something you’re good at. Your number of links is how Google can see how valuable your site is to searchers. The truth of the matter is that even if you have a lot of amazing content if you aren’t being linked by other people, search engines won’t acknowledge your site as valuable.

A backlink is a reference from another web page to your own web page. This is very different from the "outbound" or outgoing links from your page. Do not confuse the two. A backlink is also called an inbound link (IBL) and these links are very important in determining the popularity (or importance) of your web site for search engines.

website graph

It is better to have fewer high-quality links, than thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can even hurt you as these links can get you a Google penalty!

Because not all links are created equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, and Google will keep you in the search results causing your business to grow.

Here are some guidelines to keeping your backlinks beneficial:

Make Sure The Link Comes From An Authoritative Site

Search engines want to see links that come from high-quality sites that are associated with the outbound link given. Therefore, if you have a link from a completely unrelated site, it won’t be as valuable as a link from a related site.

For example, if you are a flooring business and you are getting links from an internet forum about baked goods, something would seem off to the search engine. And rightly so! Why would a forum discussing the types of cupcakes available want to link to your flooring company? It doesn’t make sense to users and it won’t make sense to the search engines either.

Make Sure The Anchor Text Is Specific

The anchor text for your backlinks is extremely important. Hyperlinking to a page with clear, specific anchor text is a big win for both the user and search engines. Constantly throwing sites the same anchor text will not help you. Google wants to see organic links being built and any attempt to trick the search engines will be frowned upon and isn’t worth the risk.

Make Sure They Are Relevant To On-Page Content

Backlinks aren’t just there for no reason; they serve as an SEO metric and they should enhance a reader’s experience. Backlinks need to be relevant to the content they’re in and actually provide supplemental information. Think of it from the reader’s perspective—backlinks won’t add any value if they’re bringing readers to completely unrelated sites.

Google aims to provide users with helpful, relevant content that answers queries. Unrelated and distracting backlinks get in the way of that. Google considers relevant backlinks to be much more valuable than a backlink from a random, unrelated site. A dermatology clinic site that links to a used car Q&A forum would probably send a red flag to Google (and also confuse readers browsing the site).

Make Sure They Don’t Come From One Site

Having a variety of sites that link to your site is a productive goal. If a site has a lot of backlinks, but they all of them come from one site, this will look spammy to Google.

You should actively strategize to build strong backlinks from a range of relevant sites.

However, Google has no problem with websites linking to each other for legitimate reasons. It is a natural occurrence on the web if a news story on the BBC cites an article on CNN, then a few weeks later CNN cites a story from the BBC.

This is technically a reciprocal link, but should Google penalize for it? No, because there are genuine reasons for these websites to link to each other and they are doing it in a natural way that is good for users.

Make Sure You Are Selective About Hidden Or Paid Links

A hidden backlink is exactly what it sounds like; it is invisible to a user and the search engine. Sounds sketchy, right? It is. A backlink that is hidden—whether by manipulating text and background colors or hiding the link in a punctuation mark—is a “black hat” SEO strategy that clearly defies Google’s best practices.

Paid backlinks are a grey area in the SEO world because certain methods of paid links are viewed as legitimate, while some aren’t. If a link has been paid for that doesn’t automatically mean it’s bad. Since this a grey area, you should be picky with paid methods. If the site’s content is related to your industry, you won’t be penalized for paying for ad space. Paid directory business listings are also fine, as long as they’re reputable.

The best directories are the ones that also provide useful information for your customers. The directories that provide no real value to the internet user are to be avoided.

Make Sure Your Backlinks Are Not Spammy

Spammy backlink tactics can cause real harm to your domain. The longer you allow the spammy techniques to continue, the more work you will have to get those spammy links removed. If you notice that your current SEO service is building spammy backlinks, you should notify them immediately and discontinue service. These tactics will harm your rankings!

Spammy backlinks lnclude:

  • Article Marketing Spam
  • Poorly Executed Guest Blogs
  • Single-Post Blogs
  • (Paid) Site-Wide Links
  • Linkbait and Switch

If you’re interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.

 

 

 

 

 

 

 

 

 

 

 

animated computer with stats

Building a Business with SEO

We live in a digital age, where technology is depended on by the majority of consumers. When searching for a local business or restaurant that is close by, usually your first instinct is to google it. This is a similar thought for most people who own a smart phone or computer these days. A whopping 90% of consumers have used the internet to find a local businesses within the last year, with 33% looking every day.

People are adapting to the advances in search technology, meaning your business need to as well. If you want a crystal-clear example of purchase intent: “near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. These include things like “where can I buy stamps near me,” “places to buy shoes near me,” or “where to buy used clothing near me.”

“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, during a specific period of time. This chart gives a visual depiction of the expanse of “near me” searches in the last two years:

google stats

 

These advances propose similar questions to search engine optimization: SEO will improve a website’s overall searchability and visibility, but what other real value does it offer your business? Why is SEO so important?

Organic Searches are Essential

It’s no secret in the digital world that if you’re not on Page 1 of the search engine, you’re likely not killing the organic search game.

Organic searches are most often the primary source of website traffic, as well as a critical factor within the buyer funnel, which usually ends in a sale. However, many consumers do not search through loads of pages on Google before finding a website or service that suits them. Investing in the process of a higher ranking on Google is an essential step for any business owner.

While Google is the most visited website in the world, they also own YouTube which is the second largest search engine. Google is a large entity that owns over 90% of the search market, leaving competitors in the dust.

Making sure your website is visible on Google is essential to driving organic traffic and ultimately attracting business and closing sales. Quality SEO and a high-quality website can take your brand there.

Customer Trust Grows With SEO

The goal of your SEO team is to establish a strong foundation, have a beautiful website that is easy to navigate, and make sure your page is easily discoverable in searches. The truth is that the higher your business appears in a search engine; the more likely users will believe your business is trustworthy. Building trust and an online authority is not easy and surely doesn’t happen overnight.

Many factors go into establishing a strong authority on Google. Having strong authority is accrued over time and is an element of:

• Quality Backlinks
• Positive User Behavior
• Optimized On-Page Elements and Content
• Machine-Learning Signals

Establishing authority for your brand takes patience, effort, and commitment, but is worth it. Customers trust a brand that has a strong online presence and is recommended by other web pages.

Google has something called the Trust Factor, which is a combination of many factors that calculate how trustful a site is. The more trustful a site is, the more likely its articles will be ranked higher on Google. A website is considered to be less trustful if it has harmful and/or has low-quality content.

The Buying Cycle is Affected

SEO affects the buying cycle of a customer online or in-store. Customers have the resources and knowledge to conduct research before choosing a product or service.

Using SEO tactics to get your deals, products, and services out there can be a game-changer. It is important to show the consumer the importance and dependability of what you have to offer them. In order to show the consumer what you need, your product or service requires visibility.

You must be visible in the places where people go to search for a connection to be made. Local SEO enhances visibility for potential customers and helps them find the businesses that have the answers. If your website or business is not visible to the consumer, odds are they will not be contacting you or buying your product.

Bypass the Competition

SEO can help your business or website soar above the competition. Especially if your competition is not implementing SEO at all.

For example, take two businesses that are in the same industry which sell similar products, at nearly identical prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet as well. Odds are a consumer will go with a company that they can easily find and has reputable reviews and backlinks.

SEO is Relatively Cheap

SEO does cost money. However, all the best things usually do, right?

In the grand scheme of things, SEO is relatively cheap, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

It is not a marketing cost; SEO is a true business investment. Good SEO implementation will hold its ground for years to come. And, like most things will only get better with the more attention and investment it receives.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.

holding ipad

The Most Important Google Stats and Facts to Know For SEO

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The internet is an essential part of today’s society and can make or break a business. Knowing Google’s importance in relation to search engine optimization creates a foundation for why we seek to optimize search results in the first place. This list is a culmination of google facts and statistics that relate directly to SEO:

Google Now Processes Over 6,586,013,574 Search Queries a Day Worldwide

With that amount of search queries daily, it’s no wonder that search engine optimization through google should be a main focus for anyone looking to optimize. Optimizing key word phrases allows your search queries to reach a target audience. With over 6.5 billion queries a day, it’s important to make sure that you keep that Google statistic in mind.

15% of Daily Google Search Queries Have Never Been Searched Before

This statistic is relevant to keyword phrases. Many of the keywords used in specific searches have never been used before which proposes an apparent importance on innovation when it comes the choosing keyword phrases. This statistic also puts an importance on anticipating keywords for search queries and thinking outside the box when it comes to creating keyword search phrases.

Google Makes Up 32.4% of Total Mobile Ad Expenditure

SEO specialists know this statistic because this number will most likely continue to grow. This means that if your SEO is on the basis of optimizing a business venture, keeping in mind that Google is a primary source of business is important.

97% of Google Revenue is From Advertising

The language of marketing is important, especially in regard to advertising through google. Google makes most of their revenue from advertising, meaning that buying ad space through Google and optimizing your word choice through ads is important for individuals looking for better SEO.

YouTube Was Acquired by Google in 2006 and Has 1.8 Billion Active Monthly Users

Anyone looking to for the best SEO should always keep YouTube in mind. YouTube is yet another hand of Google that extends into the SEO world. Google prioritizes video content because of their ownership of YouTube.

YouTube has 500 million Mobile Views Per Day

Again, keeping YouTube searches in mind for SEO it’s always important. With 500 million mobile views a day, extending search engine optimization through YouTube is important.

Google Takes Over 200 Factors Into Account Before Delivering the Best Result to Any Query in a Fraction of a Second

This reestablishes the importance of exact keyword phrasing. When keywords are being accounted for in a fraction of a second, knowing any and all exact keywords for a desired product, service, or search is important. SEO specialists understand this importance and are able to design maximized key word phrases.

There Are Over 2 billion Active Monthly Android Users

SEO for Android devices is as relevant as any other device, as the amount of Android users is on the rise globally.

Google Knows More Than 100 Languages

Optimizing through multiple languages may allow for better SEO results, although Google already translates searches through software.

Google Doesn’t Apply Any Grammatical Rules

Optimizing keyword searches may be increased if common grammatical errors are taken into account.

69% of US Google Users Rely on Google’s Services and Products on a Daily Basis

Daily updates to SEO are important since the amount of daily Google users is at large and on the rise in the US alone.

There are More Than 100 Researchers at Google Working on Machine Intelligence Applications

Intelligence applications will allow for a greater expanse of SEO optimization. Knowing new intelligence applications will keep you ahead of the game when it comes to SEO.

Google has 90.46% of the Search Engine Market Share Worldwide

Optimizing SEO efforts with Google as a sole proprietor is important, however, it is also important to recognize secondary search engines as well.

Google Receives Over 63,000 Searches Per Second Daily

With this amount of searches, SEO efforts must be maximized to meet demands. If a target audience is to be reached, maximizing your SEO efforts in respect to Google statistics such at this will help you meet your goals.

An Average Person Conducts 3-4 searches Every Single Day

If you take into account that the current world population is roughly 8 billion, and the understanding that almost half the population has access to the internet, this statistic proves the importance of optimizing SEO efforts.

Why These Facts are Important

These facts and statistics are undeniably important to understand for anyone looking to become an SEO specialist, learn about SEO in general, or find outsourced skilled SEO professionals. Knowing the volume and frequency of google searches creates a better understanding of the importance of SEO, and more specific keyword phrases. With the knowledge of the vastness of the population that use Google daily, the relevance of optimization is further developed.

With these statistics and facts in mind, a greater understanding of the importance of search engine optimization is created. Google Analytics, one of the most primary tools for SEO specialists today, is based off of the previous information provided. Taking that into account, knowing these facts and statistics provides a greater understanding and appreciation for Google when it comes to search engine optimization.

Moving Forward

When looking to optimize search engine efforts, keeping in mind the ever-growing statistics that Google generates will allow you to be a better SEO specialist or outsource better SEO specialists. Throughout 2019, advertising and publishing through an online platform has become one of the most prominent forms of display of information for the general public.

If you think you may be looking to outsource for your SEO needs, our specialists at SEOTuners can help you. Our skilled professionals are available to meet all of your SEO needs with a primary focus being the success of your presence in the market. We provide personalized attention through individualized analysis, a creative and innovative approach to every web design project, as well as improvement to your social attention and impact. Get in contact with us today!

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Drawing Traffic in the Wake of the September 2019 Core Update

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Google’s September core algorithm update has officially finished rolling out, and with any core update, search results, click-through rates, and traffic may change—sometimes drastically and unpredictably.

According to Search Engine Land’s review of SEO toolsets and data, this past update was not as impactful as the June core update, but it did seem to have a notable effect on the Your Money – Your Life (YMWL) category. It also appears to have most heavily affected the medical, media, and travel industries, according to Sistrix.com.

Google updates will always come and go, and while some have bigger impacts than others, the consensus has always been that it’s nearly impossible to find a quick fix for traffic drops in response. Rather than following every Google update extensively and guessing at what changes will fix traffic drops, there are more sustainable alternatives you might want to invest in for your business.

Taking A More Wholistic Approach

Updates for Google are quite common and usually not very impactful overall, although they may be quite impactful in the short term. Last year, Google made over 3,200 algorithm changes. Core updates occur less frequently, but still occur a few times per year.

Google’s algorithm updates used to focus primarily on weeding out sites that used black-hat link building techniques, clickbait, and other shady tactics, but over the years it’s become much more complicated than that.

The algorithm has gotten so smart that it can now focus on evaluating whether websites are optimized for user experience and include quality content. This is not a clear-cut process, and for this reason, it involves a lot of tweaking on Google’s part that can hit websites and their place on Google’s search result list unpredictably—sometimes increasing traffic, sometimes decreasing it, and usually not following much of a clear pattern that can be traced, analyzed, and strategized for.

Rather than trying to find quick-fixes for traffic that has been affected by Google updates, its time to take a more holistic approach. Trying to keep up with every Google update and make guesses and quick changes to reverse traffic downturns can be exhausting and sometimes completely ineffective. Even if you do succeed in correcting the fallback from a google update, the next one might revere your recovery completely.

Taking an Omnichannel Approach

 Despite the importance of Google traffic, relying on one marketing channel can cause a lot of instability. Taking an omnichannel approach is the best way to ensure that your website will continually generate reliable traffic—even if a Google update does unexpectedly knock you down a few pegs.

The search page rankings have become so competitive that even a tiny disruption to the status quo has the potential to push certain web pages higher in the rankings and push others lower. Since nearly all search users click on an entry on the first page of results (that is, the first 10 entries), this change could make a website’s pages virtually invisible to searchers overnight.

But if a search engine algorithm update has such a huge effect on the search results, why would we ask whether algorithms even matter and suggest predominantly ignoring them? Because Google has already told the digital marketing community exactly what all of its algorithm updates will be designed to do.

Google is always trying to do a better job of analyzing web pages, assessing quality, and matching them in terms of relevance to keyword phrase searches made by users. This isn’t meant to be an impossible puzzle for marketers to crack—it’s an ongoing cooperative effort that’s meant to benefit customers and marketers alike in the long run.

The main reason why this has been such a clunky process is actually because web marketers have been so bent on circumventing a system geared towards quality with cheap, quick fixes.

Rather than listening to Google’s insistence on just creating quality, relevant content that is user friendly, marketers are examining each algorithm change critically and making very targeted changes in order to “game” the system. While this may work in the short-term, it causes long-term traffic spikes as Google catches on to these techniques and works to level the playing field towards true quality.

So rather than making this tug-of-war struggle much more than it needs to be, we recommend instead focusing on organic search traffic and methods for authentically improving the quality of your website—even if they might not have such immediate gratification.

The great thing about organic search traffic strategies is that they aren’t reliant on Google’s sporadic algorithm changes. If your brand has enough of a draw for its services, tools, and content, people will search for it organically, regardless of what your position in Google might be.

Taking an Organic Approach

There are a few strategies for increasing your organic search traffic that are likely much more worth your time than trying to correct against Google updates, including:

  • Adding tools and graphics to your website
  • Pruning, cropping, deleting, and improving your content
  • Internationalizing your content

 Tools and graphics are notoriously popular draws for organic search traffic. Whether you create your own, hire developers or designers, or just use existing ones with external links, you’re sure to reap some major benefits with this type of content. Aside from the organic search traffic your brand might get, you may also get some quality backlinks over time!

Next, the phrase “content is king” is surely something you’ve heard before—but it doesn’t necessarily mean to just create as much word packed content as possible. In fact, having lots of content that has little value, meaning, or relevance can actually be harmful to your site by increasing your bounce rate and decreasing your time on page ratings, and this has been the result of a lot of fluctuation on SERP’s over the last few years.

Help your organic search traffic by pruning and cropping thin or wordy content, deleting irrelevant or low-quality content, and improving your existing content. While this may be quite time consuming and drop your traffic initially, it will pay off in the longrun. Revisit your content periodically and update it with new, quality information, more customized graphics, graphics, and tools, and more internal and external links.

If you do delete content, be sure to use 301 redirects for those URLs, sending users to an alternative webpage. You should also check for broken links periodically to improve your user experience. There are tools that can help you with this like the Online Broken Link Checker.

You might also consider internationalizing your content by writing blog posts and pages in other languages. Yes, international SEO exists—and you may be surprised how much of a difference it can make for your SEO.

Taking A Local Approach to SEO

Local SEO is key to an Omnichannel, user-friendly approach because it helps customers easily move between an online experience and an in-person one.

Creating a user-friendly experience includes making it as easy to purchase online as in-store and vice versa as well as creating a seamless method for ordering online and picking up in-store for products.

For services, local SEO can be a huge part of your brand identity, so don’t forget to target to your immediate community.

If you have questions or concerns about any of Google’s algorithm updates or are interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs.