SOCIAL MEDIA ADVERTISING THAT WORKS
At SeoTuners, we understand that creating a robust social media campaign is not a one time event. You need staying power and a team of professionals working in concert to manage and monitor your campaigns. Successful social media management means you need to update content regularly while removing unwanted content, reply to comments and also engage with content that fans and followers have put up.
As of 2013, social media has become the third most popular form of marketing around the world. Needless to say, it will only gain more popularity since social media campaigns are far less expensive to create and maintain than traditional advertising mediums. In fact, over 60% of people who use social networks admit that they will engage positively with a brand and its products or services after recommendations from friends on social networks.
We like to take a few minutes to get to know a little bit about your business and how you want to engage the public with your social media properties before launching your campaign. Key members of our team will schedule a kick off call to interview you about the ins and outs of what you do so we can get a firm understanding of how to showcase that to the world.
Next, we’ll get started on improving the look and feel of your online presence. If you already have something going on social media, then we’ll give your properties a digital makeover to bring your profiles up to date with the direction of the campaign. If you don’t have the digital footprint necessary to launch a social media campaign, then we will create them for you. The extra work that our team will put into creating non-existent profiles does mean that a nominal fee will be assessed, but this is a one time cost for the perpetual global marketing of your brand.
After all the profiles have been set up or improved, we will start generating content daily. Since a picture can mean a thousand words, we will take extreme care in only using images that give consumers the best impression of your business. Our team of content writers will become the virtual representation of your brand by posting rich content to entice users into liking, sharing and reposting what we create to the world. As an internet marketing company, we always have SEO in mind, so we’ll work hard to sprinkle in the right mix of words to give you relevancy with the search engines. In fact, when coupled with an SEO campaign, social media marketing can create strong brand awareness and bring new visitors to your website on a regular basis.
Now the number one search metric as of 2013, Google+ is no longer a platform that can be ignored. In addition to providing pages and similar features to Facebook, Google + allows you to gain momentum with the Google search engine and provides you another opportunity to post keyword rich content. Other Google products are also integrated, such as Google Maps, and with the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotions.
Facebook is a much different animal when compared to other social media platforms, such as Twitter. Facebook allows your company to post videos, photos, longer descriptions and testimonials as other followers can comment on the company profile page for others to see. Facebook can even link back to the company’s Twitter page and send out event reminders. Truly the Cadillac of the social media sphere, Facebook, when handled properly, can take your brand awareness to the next level. A study from 2011 attributed 84% of all online “engagement” or clicks to Likes that link back to Facebook advertising. When coupled with a robust SEO campaign, this avenue of advertisement can target your core audience and make social media magic.
Twitter allows companies to promote their products in short messages known as tweets which appear on followers’ home pages. Messages can link to the company’s website, Facebook profile, photos, videos or other social media platforms. This is a great tool for promotions, contests or just staying in touch with your audience. In the digital age even something as short as a 140 character post can’t be ignored.