Optimizing your website for mobile is more important than ever. More than half of all visitors to most websites are using some sort of mobile device. If your website has a mobile URL, Google deems these more relevant and most important in most cases. If you are considering working with white hat SEO services to help with mobile indexing, here are seven steps to follow.
Some experts predict that all sites will eventually go to mobile-first indexing, even if they are desktop sites or not mobile-friendly. So, this is a major issue to pay attention to. Some of these types of websites have already been moved to mobile-first indexing.
There has been a cache bug reported where Google displays the 404 error for pages that recently transitioned to the mobile-first indexing. It looks as if this bug does not negatively affect the crawling, indexing or ranking of the websites, which is a good thing.
According to most white hat SEO services, Google now shows the mobile websites to users searching on mobile devices and the desktop URL to users searching on a desktop. This only works if the URLs are different. As an example, a mobile URL would be like this: http://m.mycoolwebsite.com.
A new and upcoming speed update (how fast your site loads) is not related to the updates in mobile-first indexing. Upload speeds are still very important, but as of now aren’t included in the changes we are covering here.
If you pay attention to your site’s crawl rate, you might see a slight increase, but that is likely due to Google reindexing all these sites. Most people will not notice any changes.
Most white hat SEO services agree that, in the case of mobile, the key to boosting Google rankings is having a site that is mobile-friendly. Just because there is a shift to mobile-first indexing doesn’t mean your site will move up in the rankings.
Don’t be worry about any effect to menus, tabs and expandable menus during this reindexing for mobile. Those areas and features should work as normal.