Are you in charge of the marketing for a drug and alcohol treatment center? By now, you know that digital marketing provides an excellent opportunity to get your treatment facility noticed. Addicts and their loved ones turn to the internet when researching in-state and out-of-state treatment options. Yet, with so many rehab facilities trying to dominate, it’s incredibly difficult to stand out.
SEO (search engine optimization) is an in-depth, time-consuming process. SeoTuners is here to make this process easier. We want you to focus on helping your clients with their addictions while we handle the technical aspects of SEO. We promise to take the time to learn about your treatment center, the conditions you treat and the therapies you offer.
We’d love the opportunity to speak with you directly! In the meantime, we’ve included information on our SEO process and the elements we pay the closest attention to.
Keywords: Why They Matter for Rehab Centers
You can’t discuss search engine optimization without discussing keywords. While it’s true that the role of keywords has changed over the years, they are still vital to content marketing. Here’s why.
Let’s say that the parent of a teenager suspects her son is using drugs. She turns to the internet to search for phrases such as “signs of drug use” or “detox options for teens”. The search engines return the most relevant results to the user. By including the right keywords in your content, you’re essentially telling the search engines what your content is about.
SEO is an organic approach that works over time. The results aren’t immediate as they are with pay per click. This is just one of the reasons why you need a dedicated SEO team working behind the scenes to research keywords, run the appropriate reports and ensure that your content is doing its job.
Content’s Role in the Search Rankings
Once the proper keyword research is done, your content can be optimized with the appropriate keywords. But, this isn’t enough to bring in qualified traffic. What you need to succeed is highly engaging content that is written to your unique audience. The search engines need content to index, so the more helpful content we create, the better.
For example, your audience may have questions about the types of insurance that are accepted or the differences between inpatient and outpatient rehab. Developing content around these topics drives traffic to your website and gets people familiar with your treatment center.
Creating content is only part of your SEO strategy. Our SEO experts will also do the following:
- Add locations. If you want your treatment center to rank for a particular area, there are a couple of things we can do. First, we can optimize your web page’s meta titles with the appropriate city names. Also, we can add localized keywords in your content, such as the cities and regions you serve.
- Optimize directories. It’s important to claim your business profiles in the common directories such as Google, Bing and Yahoo. All information should be updated and consistent, so people can easily search for your treatment center.
- Encourage reviews. Addicts and their families want to know firsthand accounts of your rehab facility, its approach to treatment and how effective it is. Reviews, testimonials and personal experiences are encouraged. Personal stories are also powerful.
Consider All of Your Audiences
Dual diagnosis facilities have a lot of audiences to connect with:
- Parents of teenagers
- Children of addicts
- Friends and families of loved ones in need
- Teachers and school administrators
- Those struggling with addiction
- Those in recovery
When creating content, your different audiences must be considered. If your content only speaks to the addict, you’re missing out on opportunities to connect with other parts of your audience. Putting together helpful information for friends and family can drive more traffic to your website, as can offering content for those who are celebrating recovery.
Additionally, your treatment facility likely treats many types of addiction. Dedicated pages for opioids, designer drugs and alcohol help visitors find the information they’re looking for quickly and efficiently. The more specific your content is, the more personalized it becomes.
By working with us for your SEO strategy, we will determine all of your audiences and discover the most commonly used keywords for each of them. We will then group the audiences into topics and concepts that relate to each. We recommend a good mix of content such as blog posts, videos, infographics, testimonials, podcasts and SlideShare’s.
Summing Up Our SEO Process
We know there is a lot of information on this page, but don’t hesitate to reach out with questions! Here is a rough outline of the search engine optimization process we follow.
- Research keywords
- Develop customer profiles
- Optimize content with location-based keywords
- Claim profiles on online business directories
- Create content that targets your audiences
Need Help with Your Drug Rehab Search Engine Optimization?
By choosing SeoTuners for your SEO marketing, your treatment facility will get the attention you deserve to be great. We truly value our clients and the good they are doing to help people in our community’s fight addiction and lead a life of sobriety.
Our team understands that each treatment center is unique, and we’ll be sure to reflect this in your content. We’re also careful to use the same language as your drug rehab. Our SEO strategists are comfortable writing about co-occurring disorders, integrative treatment options, relapse prevention and aftercare. We feel that being aware of these small but pertinent details allows us to deliver truly personalized results to our valued clients.
Don’t waste another minute on SEO when you could be using the time to change and save lives. Call SeoTuners to learn more about our SEO process for drug rehab centers and how we plan to get you to the top of the search results!