What Is Paid Search?

SeoTuners offers top quality ppc management Los Angeles & ppc services in Los Angeles. Call our ppc company in Los Angeles at (877) 736-1112. We have a team of experts ready, willing and able to manage your SEM campaign effectively through ppc services Los Angeles. What is SEM? SEM stands for Search Engine Marketing and is best defined as the process of gaining traffic by purchasing ads on search engines. It’s also often called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on that basis.

SEM once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. However, over time, most people have adopted the SEM acronym to refer solely to paid search. Here at SeoTuners, our ppc company Los Angeles generally use SEM to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM.

Pay per click (PPC) (also known as cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.” The management of these campaigns takes experience and consistent attention to price fluctuations that can adversely affect your budget.

How Does PPC Work?

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as banner ads, are shown on web sites or search engine results with related content that have agreed to show ads.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. Bots and accidental clicks still get through the filters and can skew results and adversely affect your budget allocated to PPC.

Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of this internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. Inexpensive ads that few people click on will have a low cost per impression and a high pay-per-click. If the main purpose of an ad is to generate a click, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.  At SeoTuners, through our ppc services Los Angeles, we can help you figure out the right mix of images, colors, ad copy and calls to action to maximize the effectiveness of your PPC campaign with our ppc management Los Angeles services and get those clicks turning into cash.