Is This Really Important To My Business?
At SeoTuners, being a local SEO company in Los Angeles, we understand that the world of search engines is changing. Local search directories, like Google Local, are now directing their focus on delivering targeted results to the ever growing number of users who rely on search engines to provide completely localized business results from accountants to zoos. That’s why at SeoTuners we offer local SEO services Los Angeles & optimization across multiple platforms. The Local Maps platform is especially important in the digital age as many smart phone owners use this application to locate products or services nearby. Google has even given this platform priority in organic search results, which further necessitates an optimized presence for any business.
Back in 2010, Google Local for business listings started being shown as part of the organic search results when users searched for products and services in a certain region. Based on the premise that users really want to see the information displayed for local businesses when a search query was performed in this manner, Google began generating results based on the trust value associated with each individual business. As people got used to seeing Google Local listings when searching locally, the perceived trust for a listed business has grown to the point where users are now far more likely to click on a Local listing rather than another search result. For local brick and mortar businesses, this means shifting focus from traditional SEO towards optimization that includes Google Local listings.
Why Google Local and Not Something Else?
Formerly known as the Local Business Center, Google Local combines the technology of Google Maps with local business listings to produce a business directory that is the envy of players such as Super Pages and Yellow Pages. In fact, coupling localized maps and regular business data has proven extremely popular with Google’s users to the point where the search engine now handles nearly 80% of all searches for local companies online, which is just under forty times the search volume of Super Pages and Yellow Pages combined.
How Does Google Local Optimization Help Your Business?
At SeoTuners, being a local SEO company Los Angeles, we know that the days when people used to pick up a phone book to look for a local business are gone forever. With high speed internet access, local SEO services Los Angeles & the proliferation of smart phones, it’s far easier for people to look for a local business via Google than to navigate through another local directory. In fact, these days users have come to expect Google Local business listings to appear in their search results with the help of local SEO services Los Angeles.
As the number of Google search queries for local companies grows, so has the competition for inclusion in the coveted 7-Pack, which is the seven Local listings allocated to any top search results page. In fact, there’s a very good chance that you will find your competitors already listed and edging you out in top local search results.
Can I Manage My Own Google Local Listing?
At SeoTuners, being a local SEO company Los Angeles, we know that there is more to creating and optimizing this platform than meets the eye. This is time consuming work and totally unforgiving of mistakes or attempts at cheating. You may have success in creating a profile, but do you know how to fully integrate it into your Google + Business page, Personal profile and website or complete a Google + Author Verification for your blog? Probably not. That’s why this is best left to the professionals, and at SeoTuners we are the best in the business. If you do make a mistake, then you’ll spend weeks if not months trying to get back into the 7-Pack, not to mention countless hours learning how to do it right. Time spent fixing issues like this takes away from time you’re not spending doing what you do best and growing your business, so let the experts at SeoTuners handle this for you.
Top Reasons Why Your Business Needs Google Local Optimization
- The 7-Pack often beats ordinary websites into 1st place in local search results.
- Since it’s possible to get multiple 1st page positions, this optimization can create more brand awareness.
- Users have confidence in Google Local results, so you get enhanced trust value, more clicks and more customers.
- Google Local optimization is a cost effective method of advertising compared to traditional mediums.
- Odds are some of your competitors are already taking advantage of Google Local listings.