SEO or Search Engine Optimization is the process that is used by the business owners so that their website ranks higher in the search results and thus is more visible to the browsers. SEO makes use of a lot of concepts like researching the keywords, checking the keyword density, analyzing the websites of the competitors, building links, marketing the website, tracking the search engine result page etc.
The process of analyzing the competitor goes a long way in helping a business organization to understand what makes them click and what steps should be taken to improve the visibility of one’s own website. An expert in a SEO company in LA explains, “This process helps in understanding the strategy that is used by the competitor for marketing and gives a detailed report on the positive and negative points of the competitor. This can be extremely useful for the business owners and this process involves finding:
- The keywords used by the competitor company
- The back links used by them
- Their SEO strategies
- If paid links are being used
- Their rankings in search engine result page
- Source of their traffic
A number of SEO Tools are available that help the business owners to analyze the strengths of their competitors and plan on how to improve their websites such that they get a better ranking in the search engine results. Given below are the top 10 SEO tools for competitor analysis:
- Open Site Explorer
This tool by SEOmoz is one of the best tools for competitor analysis and allows the users to compare their websites with five of the competitor websites simultaneously. This tool helps in analyzing a number of components like the anchor text used by the website, the inbound links, internal links, external links, links that are internally followed, links that are externally followed, domain authority etc.
- Free SEO Report
This tool by ShoeMoney compares the website with the website of the competitor and comes up with a detailed report. This tool analyzes components like titles, headings, web content, site map, html code etc.
- SEO Worker’s Analysis Tool
This tool makes an analysis of the two websites and elaborates on the significance of the titles, HTTP headers, relevance of keywords, keyword density, Meta tags, the URLs on the web page etc.
- DIY SEO Report Card
This is a free tool which analyzes the website and reports on the ranking of the website on various search engines depending on the keywords and other SEO components that are used on the web page.
- Majestic Stat SEO
This is another SEO tool which is capable of comparing up to five different websites at the same time. It analyzes and reports all the internal and external back links, referral IP addresses, referral domains etc.
- Traffic Travis
Many SEO services in LA make use of this tool to check the effectiveness of the SEO of a website. It tracks the rank of the website on the important search engines, analyzes the competitor’s websites for back links and keywords, displays the page warnings etc.
- Ranks NL Page Analyzer
This is another tool which helps the business owners to compare their web page with that of the competition. This tool analyzes the IP address, the density of keywords used, meta tags, title tags, web content and anchor text, ranking of the website etc.
- How Good is Your SEO
This tool compares two websites and analyzes the web content, keywords, popularity and design of the website etc. Using this tool one can compare one’s website with two other websites simultaneously.
- SEO Mastering Site Comparison
This tool makes use of a number of aspects of SEO two compare two web pages. It compares the various components of the websites like keywords, titles, headings, content etc.
- International Marketing Ninjas Side-by-Side Comparison
This tool compares the web pages of a maximum of five websites at the same time. it compares the size of the page, headings, meta keywords, meta descriptions etc.
These tools are extremely popular among the SEO services in LA and all over the world and these tools can prove to be extremely beneficial in improving the business prospects of an organization.