SEO Essentials for Small Businesses
SEO is a big buzzword for businesses large and small, and that’s for very good reasons. The first is that, chances are your customers are online. About 3.5 billion people are on the Internet, and a significant portion of that number includes the 89 percent of North America that is connected to the Internet, according to the Internet World Stats.
Why is that relevant? Because nearly all of these people use Google. Just look at Statista, which reports that Google has controlled over 85 percent of the search market for at least the past six years.
It’s a relatable fact to anyone who’s used the Internet, and by extension, the almighty search engine Google to find out anything at all. The way Google sorts its search results, is through a myriad of tools and algorithms developed by the company in order to sift through the entire World Wide Web and sort content by relevance, quality, reputation, and a bunch of other factors.
Making sure that you rank as high up there as possible on search keywords that matter to you, is where search engine optimization, or SEO, comes into play. But to actually do good SEO, you need to know what good SEO looks like. Here are a few basic tips for you:
Hire a good SEO company.
Affordable website SEO packages are advertised around every corner online, but identifying a quality company like SEO Tuners requires a bit more work. Look around third-party sites and look for local LA services to see whose reputation is the best.
Create lots of (quality) content.
The simplest and most helpful thing you can do to increase your company’s relevance, reputation and ranking online is create content. The quality of the content should be high, but more important than quality is consistency and quantity – you want lots of content, each piece being informative and readable without taking a month to produce. Steady streams of content are sure to put you ahead in Google’s rankings because you simply have more pages, and more views, and thus a higher reputation.
These are all very simplistic basics, but they exist to give you a vague idea of how SEO works, why it matters, and why you should invest in it for the sake of your company.