According to trade gurus, this SEO trend is going to continue in 2015 as well and business owners who want to get better ranks for their websites on search engine listings should understand the trends for SEO and check their websites against this SEO checklist to make sure that it will fare well in the current year as well:
- Title Tags
One should understand that the title tags on the main page and the secondary pages are the most important when being searched by the search engine. According to SEO experts, the search engine generally displays 50-60 characters of the title tag and hence one should ensure that the title tags on the website are within this range to get the highest rankings.
- Web Page Content
Based on the keywords that have been used in the title tag and the web content, the search engine understands the product or service that is on offer. One should make sure that these keywords are not stuffed into the content and rather appear uniformly throughout the content to make it more attractive for the readers.
- Link Building
The strength of a website depends upon the back links that point towards it. One should make sure that right amount of good quality links that are trustworthy are included in the web content. No inorganic links should be included as this could lead the search engine to mark the website as spam.
- URL and H1 Tags
According to an expert at an SEO services company in Los Angeles, inserting keywords within the H1 tag could also prove to be beneficial for the search engines to find the website easily. Thus, business owners should make sure that keywords are not only included within the web content and the title tags but also within the H1 tags.
- Social Media
Search engines are quick to pick up the businesses that have a huge following on various social media networks. In 2015, business owners should put in more efforts to popularize themselves on the social media as this would help them in gaining a higher ranking on the search engine listing as well.
When new content is put up on a website, the search engine prioritizes it and one should make sure that the content that is being put up on the website is good enough to drive more traffic towards the site. More traffic means more chances of business.
Search engines prioritize the websites which have videos embedded in them. Also viewers worldwide prefer watching videos to get more insight into a company’s profile. Thus business owners should try to add some videos to their web content to attract the search engine as well as the consumers.
This year, make sure to check your business website with this SEO checklist to ensure that your website is good enough to feature high in the search engine listings.