Local SEO is imperative to your business’s success. Thankfully, Google My Business offers free tools to help you realize local advertising success – but only if you know how to optimize your content for use with these tools.
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Here, we’ve collected tips for Google local optimization from SEO professionals to help you make the most of what Google has to offer.
Start by Verifying Your Business
One of the first steps you should take when optimizing your content for use with Google business is also the most important. Verifying your business is a several-week process, but it is simple and crucial for establishing your company as trustworthy and legitimate with Google – and therefore consumers.
During verification, Google will create and send you a four-digit pin code via the mail. Simply enter this code on the predetermined website to verify your business.
Ensure Your Business Profile is Complete
Why have a Google business profile if you aren’t going to complete it? Far too many companies have a web presence that is lacking due to inaccurate or incomplete information. All you have to do to avoid being part of this problem is to update your profile with all relevant information and ensure that it is complete. This way, consumers can easily find the information they need.
Keep Your Profile Up to Date
No matter how accurate and comprehensive your profile is, it won’t be of much use to you if you don’t keep it up to date. Do so by regularly reading over your Google business results and comparing them to current information. Keeping things current will direct as much consumer traffic to your site or business as possible.
Choose the Most Relevant Categories
Marketing via Google business involves tagging your company with the correct categorical tags. This ensures that local consumers looking for your specific type of goods or services will find them – and that they will find them with you!
Include a Mixture of Professional and Informal Photos
One problem that many businesses have is that their websites and their overall online presence are too formal. Don’t let this hinder your outreach to your desired demographic. Include formal as well as informal photos to give consumers an idea of what you do, as well as a reason to relate to you on a more personal level.
Obtain More Reviews
Consumer feedback and reviews are a great boost to your business. These free testimonials are a way to offer future customers a look into what makes your brand tick – and what makes consumers just like them love what you have to offer. Encourage and reward reviews to bulk up the amount of content available to those who are searching for information regarding your brand.
Assure NAP Consistency Everywhere
What is NAP consistency? NAP refers to your name, address, and phone number – the three most important pieces of information your business can share online. Assure that this information is listed accurately and consistently on every website where it appears to improve the odds that consumers will find you.
Take Advantage of Google Posts
No list of ways to maximize the impact of the tools offered by Google would complete without this tip. Use Google posts to maximize your reach and create traffic to your site – all with the reliability that is built into Google itself.