To get the best possible results, you’ll need to look for the right service provider. With a lot of SEO firms out there promising to deliver on a ton of promises, it can be quite difficult to touch on which option is the best one for your business. No worries, though. Browse through the local SEO packages all while keeping the following tips in mind.
Some companies specialize in certain industries. If that’s the case, the firm might be a good match for you, especially if you and the company’s past clients work in the same industry. At least you know that the firm is already aware of what it takes to cater to clients in the same industry.
What services are included in the package? That's an important question. When you hire a service provider, you want to make sure the company offers the SEO assistance you need. A clear idea of what the packages cover and don’t will help you decide if you’ve found the right firm or if you should keep looking for an SEO team. Ask the firm about offering services that aren’t covered, too.
What do other employees say about the firm? Are there a lot of negative reviews? A complaint or two isn’t uncommon. But if there are too many complaints and if there are even official complaints lodged against the firm, it’s best that you steer clear of the company and check out better, more reliable options in the market. Likewise, if there are only positive reviews and the word choice, the sentence structure and more feel the same, they could have been manipulated. Be careful about that, too. Watch out for these when you go over the reviews.
A firm that’s been in business for years and is profoundly proud of the work its team has done and continue to do so will have no problem handing over a list of references. In fact, you might see many of them on site as testimonials. If a firm can’t hand one over, that’s a telling sign. It could mean that they aren’t as confident in their work, or they have no references. If the company has been around long enough to build a reputation but have zero references, that’s not usual. You might be better off looking for a different service provider.
Take a look at the pages and sites that the firm has worked on. A portfolio allows you to see the scope of what the company is capable of, the services they offer, and the level of quality—that attention to detail---that you can expect when you pick the firm. A word of caution, though: if you didn’t like any of the works in the firm’s portfolio, that’s an indication that you and the firm aren’t a good professional match. Keep in mind that companies tend to put their most impressive works on display in their online portfolios. However, if you didn’t like anything—not one bit—then look for service providers.