2014 is nearing end and it’s time to take a look at the changes that have taken place in the SEO industry through the year and what lessons they have for us.
SEO Lessons Learned in 2014
- Link building will never be the same – Link building began transforming since 2012 when Google launched the Penguin algorithm. Hundreds of websites were penalized. In 2014, Google launched the Penguin 3.0 update which impacted a good 1% of the searches again. As a matter of fact, Penguin has now become part of a rolling update thus making link building nothing less than quick sand. For marketers, this essentially means that link building has changed and the emphasis now, is on quality and not quantity. Therefore it’s important to study links before considering them worthy of your website.
Additional Reading: SEO Checklist for 2015
- Good quality content is worth every penny spent – While the emphasis on quality content had begun since the very first Panda update, two Panda updates launched this year, namely 4.0 and 4.1, have reiterated the significance of quality content once again. These updates are aimed at reducing the performance of websites that have low quality content. Good quality content is what needs to be invested in, to enhance the value of a website. And, to generate good quality content, one needs to understand the content needs of the target audience and then tailoring it accordingly.
- SEO now includes social media – Social media was earlier looked on as a separate marketing strategy but, over the years, businesses are quickly realizing that it is a part of SEO and, a very important one. But, social media profiles need to be optimized for visibility. Posts should be informative and engaging and should contain the relevant keywords which point back to high quality informative posts on your website.
- Mobile optimization is the need of the hour – Many companies are observing that about 40% or even more of the traffic is being generated from mobile devices. Hence, optimizing your website for mobiles is no longer an afterthought. Especially after learning that a significant percentage of purchases are done using mobile devices. And, websites need to be optimized not just for mobiles but also other devices such as tablets, phablets, etc.
- SEO is constantly changing – There’s little certainty in SEO and marketers need to be prepared for whatever comes their way. Google is committed to changing goal posts depending on what enhances and improves its visitor’s experiences. The key to staying afloat in Google’s ocean is to learning how to adapt to the changes it throws at you.
So, before looking for an SEO services company in Los Angeles, use the above lessons to gauge what your website lacks and the areas of improvement. This will help you determine what services you would need form the chosen SEO company.
What SEO lessons have you learned in the year 2014? Share them with me in the comments below.