The National Survey on Drug Use and Health states there are about 19.7 million adults in the U.S. who struggle with substance abuse disorder. The fact that drug addiction and abuse is costing American society more than $740 billion annually in lost workplace productivity and healthcare bills. Add to that rime-related expenses, and the numbers become even more alarming. There’s a need to ensure that people with the addiction get the treatment they need.
Treatment for select few
If you already have a drug rehabilitation center, then you’ll want to make sure your facility is always at full capacity. However, while the numbers of substance abuse and addiction in the country are high, only a quarter of that seek out or even receive proper treatment. Plenty of factors contribute to that. People are afraid of the stigma attached to addiction and would rather suffer on their own than seek out treatment. Some are afraid of the unknown. Unsure of the treatment, they refuse to check into rehab. Some cite cost as a problem. Out of all these, your campaigns should target those who want treatment but are afraid because they don’t know enough to make the right decision. That’s your market.
Marketing to solve the problem
Knowing the challenges that face the addiction recovery market will help you come up with better strategies. Once you’ve identified your audience, start looking for professional help for drug rehab marketing. Each strategy will focus on building and providing the necessary knowledge that people with addiction need to decide about pursuing treatment.
Choosing the right team
Smart, focused, and insightful marketing doesn’t happen by accident, though. It’s a product of skill and experience. That’s why it’s important to find the right marketing firm to create your campaigns. Do your homework. What kind of qualifications does the firm have? How long has the company been in the business? What kind of marketing services does it offer?
Look for specialization
Not all SEO marketing firms have meaningful experience in marketing drug rehab facilities. If you want stellar results, pick a firm that has already handled drug rehab marketing in the past. Ask them questions about that project. What marketing campaigns or strategies did they use, and will they use the same techniques again? Were the results successful?
Ask about the process
What strategies will they implement for your facility? Addiction recovery centers operate under the idea of trust and credibility. Given how serious addiction is, it’s only right that people take the time to get more information about the facility. They read reviews. They check websites. They ask for credentials. They want to know that the facility is trustworthy. Your marketing strategy needs to integrate that into the campaigns. A good marketing firm understands that. A bad one does not. Look out for that difference when you ask the company about their plans for your facility. If the company is more concerned about getting customers to your door by marketing low-cost services over building trust, look elsewhere.