A lot of business owners think that having a crawl budget is beyond their means. Rather, it’s much more common for anyone with an online shop to simply think that there isn’t one at all. However, if your business is expanding, that means your site is also growing. You’ll be adding more products, so your inventory grows. That means more product pages and more pages to manage. You’ll need to start thinking about setting aside that budget, then, sooner rather than later.
What is a crawl budget?
This refers to the resources that Google puts into crawling your pages. A crawl budget, some say, is about equal to the number of pages that are crawled every day. But that’s not really what happens. Some pages drain Google’s resources much more than others. That’s why the number of crawled pages isn’t the same every day. However, the budget remains constant. Google generally takes in four things when it allocates its crawl budget: the popularity of the site, how many pages you have, the update rate, and how well your site handles crawling.
Why does the budget matter?
The budget affects how quickly your pages show up on the SERPs. When there’s a mismatch, though, between the crawl budget and the update rate of your site, though, that's a problem. It could lead to delays between the moment you make or update a page and the moment it pops up in the SERPs. Another likely problem is when Google doesn’t allocate enough crawl budget to your site. That means it doesn’t see your site as important. In that case, what you can do is improve the quality of your content. To pull that off, get help from an organic SEO company. With a team of experts to help you, you should be publishing better content in no time. That will help you ranking score.
Should you worry about the crawl budget?
Not always. It only becomes a problem when you run a large or medium-size website. And also, if your update rate is more than once a day or once a week. If that’s the case, you might need to start worrying about the crawl budget for your site. After all, it could be the culprit behind the delay in your permanent index. In addition, it could also be an issue if you are launching a new site or redesigning an old one. With so many changes happening all at once, you’ll likely end up with a crawling lag. However, this issue usually fixes itself sooner or later.
How do you make the most out of the budget?
You’ll need to fix your pages. This is where pros come in. Let them look over everything and pinpoint the problems with your site. They’ll start from your sitemap, SEO plugins, and more. They’ll know what to fix and replace, to prevent the crawling delay. With digital marketing experts to help you, you can also maintain your pages with no crawling lags in the future.