How Search Engines Work
Understanding a bit more about how search engines work will help you understand how SEO affects your business. Not all search engines work the same way, since each develops its own algorithms to find websites and rank them. This makes it difficult for small business owners to develop an effective website SEO strategy on their own.
Search engines work by indexing the URL and the content on each site. This is accomplished by web crawlers, bots, or spiders. These programs crawl or fetch the content on the site, and index that to words commonly used on the page and words commonly searched for. This includes links, content, navigation, ease of use, and much more. Since most small and midsized business owners know their business, employing an affordable SEO company is key in making the website work for the company.
Most web pages are static, which uses languages such as HTML and CSS to create them. Those pages are most easily indexed by search engine crawlers. Dynamic pages, like those created in flash, are not so easily indexed, so using some sort of CSS or HTML on your site is a great idea, even if you wish for your user to have the dynamic experience. The specialists at SeoTuners know how to use website SEO so that even flash sites are easily indexed and listed in the search engine results.
When a user enters a keyword into a search engine, the crawlers immediately go to work. The web crawlers list the most relevant sites based on page rank, link relevance, and several other factors. The pages with the best combined scores appear at the top of the list and the relevance goes down from there. As a knowledgeable SEO company, SeoTuners knows how search engines view each element, and how using those elements in your SEO campaign will help your company.
Your SEO consultant with SeoTuners will be able to help you design a site that ranks high on most, if not all, search engines. Your specialist will be able to tell you where your site is weak, what its strengths are, how to improve it, and how to maintain those higher rankings. Above all, your SEO specialist will be able to help you stay on top of your ranking and keep it in the desired range; they help you spot problems before they become problems.