How Old SEO Off-Page Optimization Techniques Penalize your Website?
A modern website is not the type of marketing tool that is built once and then left. It is an ever changing organism that needs to grow and adapt to changes and SEO updates. But it can be difficult to get out of old habits, especially when they used to work at one time. Some archived articles are fine as they are, but many companies don’t realize how much older SEO techniques are bringing the entire website down in the search rankings. Betaout says that this is because building inbound links was essential for SEO, and still is in other forms, but was changed drastically after recent Google updates in order to remove spam and keep junk content out of the page rankings. These are some of them and ways that the right Los Angeles SEO services can help you:
- Paid Links
Search Engine Journal says that paid links used to be common practice in the SEO industry but are now banned by Google as spam. But some firms still rent or buy links for their clients illegally, costing them money and resulting in dropped traffic.
- Permanent Links
These were everywhere in the 2000’s as a ‘high quality alternative’ to rented links. They were links that were brought and used permanently rather than rented temporarily. They were similarly banned by Google and now do no good for a website. Good Los Angeles SEO services will never offer you permanent paid links.
These are still an important part of SEO, but only when used correctly. The trouble is that SEO firms used to stuff content full of weak keywords in a desperate attempt to get them picked up by search engines. The search engines picked up on this and recognized these articles as junk content. A much better approach now is to use one or two particularly strong keywords per article and focus on producing quality content instead.
If you are still holding onto any of these outdated practices, it is best to remove them as soon as possible so that they won’t drag your website down. You should also avoid any SEO firms or individuals who try to use them in your SEO campaign.