It seems as if Google has all the answers any person could possibly need. All you need to do is plug in your search query, and it will show you all the relevant results it can find. But a certain trend has started to emerge in the way that people do their searches: people tend to type in questions rather than standard keywords. So how can you make sure that they will see your site when they do that? Well, Google may just have the answer to that, in the form of an algorithm update called Hummingbird. In this article, we will show you what this means for your business and how you can adjust.
How Hummingbird Understands Search Queries
According to Business2Community, Google is aiming to have their search engine make a better guess about what users are searching for rather than simply relying on purely keyword-based interpretations. That means if you are trying to rank for “car tires,” for example, Hummingbird will interpret long sentence-like queries related to that keyword. So if somebody were to search “where can I buy some good quality car tires in the city,” Hummingbird can break down that sentence and figure out that you are probably looking for the main keyword “car tires.” It is a lot like how SEO strategies take advantage of long tail keywords. In fact, according to Search Engine Watch, using long tail keywords was usually 66 percent more profitable than focusing on head keywords.
How Hummingbird May Impact Your Business
If you have been building your site up using top notch content, then you do not have a lot to worry about, really. In fact, Hummingbird might even be bringing more people to your site than ever before. But if you have been relying heavily on just optimizing only your keywords (whether they are short tail or long tail), without really producing the best quality content, then you might notice a dip in your site’s overall rankings. However, as long as you provide your audience with articles, videos, and infographics that actually answer those specific search queries, then you will do just fine.
How to Keep People On Your Site for Longer
Instead of focusing on short-term SEO strategies that are often rendered obsolete by search engine algorithm updates, do your best to simply be the best authority figure in your industry. Provide articles that show off your expertise so that audiences will know to trust you for their needs. That way, you may be able to get reputable sites to link back to you as a reliable source of information, according to Search Engine Land. This, in turn, will greatly increase your page rankings. If you do not have enough time to invest in this endeavor, then you might want to look into SEO Packages in Los Angeles.
In the end, it all comes down to presenting a great image with meaningful content. Keep yourself updated with the latest trends in SEO and you should be able to maintain your site’s SEO-friendly qualities.