The only thing that stays the same in the world of search engine optimization is the constant flux. But that doesn’t mean there aren’t some specific things you can do to succeed in your SEO efforts in 2018. Here are some effective things you can do that are still important.
Creating valuable content that is genuinely intended to serve, teach, entertain or inspire the specific audience you want to attract will always be a great way to go. White hat SEO services preach about getting specific with your content, because people have specific questions and needs. Your content can answer those questions and meet those needs. Build this around the specific keywords your audience is online searching for.
Spend some time searching for keywords relevant to your site, business or content. This reveals what people are already online searching for. This will also give you ideas for other keywords you might not have thought of.
For example, if you are a personal trainer wanting women clients, you may find that they are searching for “home arm workouts without weights” instead of searching for “how to strengthen triceps.” Both topics are very similar, but the keywords are quite different because the first reveals a specific need and question from a specific audience.
Creating specific, keyword-rich content is known as on-page SEO. This is critical in people finding your website. However, off-page SEO is also highly recommended by White hat SEO services. Off-page is basically links from other sites (because they are “off” of your site) that lead back to your website. This helps a lot when websites that are more credible than yours link to your site. Links can also come from directories, blogs, video sites like YouTube, press releases and more.
Layout and speed
Make sure your website layout, load speed and content are mobile-friendly. More than half of all website visitors today are using a mobile device, and that number is growing. The experience of reading and navigating a website on smaller mobile screen is much different from using a wide desktop screen.