Google Local Finder Rolls Out Website Mentions Matching Your Query
Google has been able to successfully roll out standard website mentions in a new feature that allows local listings to cause relevant content to emerge within corporate websites. It was noted that Google started handling this new feature and implementing this added strategy for Google local optimization in September of 2017.
What Do Website Mentions Do?
What exactly is the power of website mentions when it comes to search engine optimization locally on Google? Multiple reports confirm that these mentions (when integrated within the local finder) are able to show the consumer conducting the search whether or not their query matched any content found within the local company website.
The Captivating Part of This Feature
Even though this new feature comes with a host of benefits and impressive features regarding Google local optimization, there is one particular benefit that has captivated the attention of critics and consumers alike: a clear demonstration of Google’s capabilities when it comes to surfacing local website content. Even though the company has never publicly admitted that website content plays an instrumental role in local rankings, it is apparently clear that is the case based on this recently implemented feature.
How to Take Full Advantage of It
If you are interested in taking full advantage of this feature and maximizing the value of Google local optimization in regards to your online presence, there are several key steps that you should take. For instance, make sure that you have filled every blank space within your Google My Business page and contact information. Keep in mind that 33 percent of customers conduct local searches on their mobile devices before visiting an actual store which is why you should strive to focus on your virtual storefront as well as your physical storefront when it comes to driving customers toward your products and services.
It is not wise for you to have unrealistic expectations when it comes to any type of search engine optimization strategy. However, by using Google’s new feature wisely, you will take positive strides towards achieving the long-term online marketing goals for your business.