If you own a website, you probably know how essential it is to keep an eye on your website traffic, the performance of your pages, and the overall health and well being of your website. The best platform to help you monitor everything on your website is Google Analytics.
Google Analytics recently received a huge upgrade with some new features intended to give you better insights into your website traffic in order to help you make better marketing decisions. During this guide, our organic SEO company will look at some of the new features in the Google Analytics G4 upgrade and how to interpret your insights to make better decisions.
What is Google Analytics 4?
Google Analytics 4 is an extension of the Google Analytics Suite recently rolled out by Google to help website owners get a better view of their customers’ behavior, as well as their website traffic data. This upgrade is the new default experience for websites and where improvements will be made in the future.
If you already use Google Analytics to keep an eye on your website traffic performance, you need to upgrade to the new version of Google Analytics 4. Once you set up Google Analytics 4, you can begin collecting data and experiencing the new features.
New features in Google Analytics G4
There are a few new features and changes in the appearance of Google Analytics, including more comprehensive data controls, further integration with Google Ads, improved focus on customer-related data, and smart insights improvement.
- Comprehensive data controls. The Google Analytics 4 upgrade gives users the ability to drill down on their data so that they can create better marketing decisions. The acquisition tab has been improved to show a more holistic view of daily traffic. The user acquisition and traffic acquisition breakdowns have been enhanced to include more granular and visually appealing data. You are also able to add custom comparisons across different data channels to get an improved understanding of how traffic changes on a weekly and monthly basis.
- Further integration with Google Ads. With the new upgrade, you can link Google Analytics 4 up with Google Ads and gain better insight into your pay-per-click (PPC) campaigns to determine how well you are managing your advertising money. When you integrate with Google Ads, you can track the origination of your audiences and see which countries, platforms, apps, and devices are responsible for your conversions.
- Improved focus on customer-related data. The upgrade is designed to help marketers get a better view of how their audiences engage with the website and the related products and services. You can also customize your analytics around how your customer engages with your website by creating a custom traffic path analysis with different variable metrics.
- Smart insights improvement. You can also pull custom insights on your demographics, performance, e-commerce, and technology with better data customization options. This upgrade is an improvement because it enables you to quickly pull data about your traffic for comparisons with other time periods.