If you manage pay-per-click ads for client, you will need to provide them a report on a regular basis showing how the ads perform. Here are a few important elements you can take care to create the perfect PPC report.
Top PPC companies in Ventura recommend being completely transparent and showing all the numbers. After all, this is what running a successful PPC campaign is all about. If you are able to explain the numbers and results duly, you build trust, which is important for long-term. Go over important numbers such as how many times the ad pulls up, click-through rate, score, etc.
Goals: Clearly state the goals. Sometimes clients can drift away from their core goal, but make sure you begin by stating the goals is important to stay on task. Having the goals at the core will affect how you read the results of the PPC ads and changes you make.
Provide information: Begin the PPC report with more general information such as timeline and the campaign or ads you are covering. State or reiterate the overall goal. Summarize the results related to the goal. Then dive into more details in the report such as the specific numbers. Some clients may be more interested in the summary, while others will want to spend more time going over the detail.
Technical terms: Define and explain some terms to clients. Make sure they understand what click-through rate means, for example. You may even want to provide a key that define certain words that clients typically don’t understand. The goal here is to communicate clearly so that you and the client are on the same page.
Stats: Combining stats from multiple platforms is a service that the best PPC companies in Ventura recommend. If you are running ads on Google and Bing, do the best you can to aggregate the results. This is easier if the ad content is the same on both platforms. Still, present a clear chart or list that shows results from Google and Bing. This can help in discussions of what needs to be adjusted for each platform.