Who doesn’t want higher rankings, better organic traffic, and leads? If you want success with them all, you’ll need to look into three things: on-page, off-page and technical factors. This blog post will focus on the first one.
Kissmetrics says on-page optimization is basically what happens when you optimize your website code, and content as well as site structure, ensuring that the meta tags along with other on-page elements are search-engine friendly. Here’s a checklist of elements you should check out:
- Keyword: Choose the keyword you want to be known for. What is your unique selling proposition? Determine what your business is about.
- Page Title: Your title can influence readers to click or not so come up with a title that grabs your market’s interest. Make sure you’ve got your keyword in there, preferably close to the title tag as much as possible, adds MOZ.
- Headline: It usually helps to have your H1 tag and your headline match. While you don’t have to use the same keyword—most people use the H1 tag for keyword placement purposes—it’s better if you use associative keywords for your headline so readers know they’re still on the same topic or idea.
- Body Text: Keyword insertions should be seamless. This goes for your primary and secondary keywords. Having relevant and useful content makes a huge difference too, so make sure yours fit the bill. Be on the lookout for keyword placements that seem off or too promotional. This could derail your site and page rankings. So will duplicate content, so use services like Copyscape as much as you can.
- Improve search engine relevancy by picking out a URL that’s got your main keyword included within.
- The title, filename, as well as text and alt attribute of the image are all handy for keyword placement.
- Internal and External links. Internal links should always provide meaningful content to users. However, external links are more controversial. Some think it’s a bad idea to provide outgoing links. The goal, after all, is to make people stay on your site longer. The longer they do, the more chances you have of converting them into shoppers. However, in the interests of providing information to your shoppers, providing links to external quality sites can boost rather than derail your ranking in the end.
- Meta description. This usually shows up in search results so it’s one of the first things your potential audience will see. If they like it, then they’ll pay your site a visit. So take it as a chance to make a good first impression on a potential reader.
- Loading speed. Use hosting sites and compress your image file sizes to ensure fasting loading speeds.
- Social sharing buttons. Improve your chances of getting inbound links by adding social sharing buttons so that visitors can share your content.
- Responsive code. With the growth of mobile usage, having a responsive web design should be on top of your list. That way, your users can easily browse through your pages, regardless if they’re doing it via their phones or tablets. By providing them with great user experience, you’ve got a solid chance at higher conversions.