If you run a business that serves your local community, you certainly want to use your website to attract community members and people passing through your area. This can be done several ways through local SEO, and specifically with optimizing your site and content for Google local optimization. Local SEO simply means creating content that is targeted to your intended audience in your local area. This helps your website pull up in searches specific to your business.
Be sure to link all your online business listings to your website. Listings could be in Google Places, Bing Places for Business, your Facebook page and others. Determine your goals of the specific audience you want to attract. Understand what they are looking for, what questions they ask and what problems they have.
Write about local events. This can be a powerful way to grow local SEO because your content is about your community and how your business can serve and interact with the people around you. This is not meant to be salesy, but fun and valuable information.
Build links with other business in your area. Network with similar businesses in your industry to collaborate on content such as blogs or any special promotions you can partner for. They can add links back to your site and you can do the same for them. This can not only build great relationships with other businesses, but also help your Google local optimization, especially if you partner with businesses that have a better local SEO credibility than you.
Utilize public relations strategies such as press releases and local events. Write about the events on your site. Make sure to use words for your city, state, region or neighborhood wherever it makes sense.
Use paid ads online such as pay-per-click ads that include words tied to your area. For example, “North Dallas Car Repair” or “West Los Angeles Dog Groomer.”
Use Google My Business features such as Google Posts, Questions & Answers, Photos, Reviews, Messaging, Booking, Local Service Ads and others. All these features will help you increase your search engine presence.