If you’re a little SEO savvy, then you’ll know that as per Moz, Google loves changing the way search works.
Taking a step back, it’s important to be armed with a few important facts when discussing SEO and digital marketing. These are:
Google is still the king of search engines, with a steady 85 percent market share for years and years.
Search engine rankings are very important, because search engines define the way people search for services and businesses and browse the Internet in general.
Local search is king, especially for smaller businesses as it allows them to compete within a smaller pond with similarly-sized fish, versus battling whales in the ocean.
With that aside, let’s take a look at some of the most recent changes – specifically Google “Possum”, a follow up to Pigeon, which back in 2014 most impacted and changed the way local search works as per Search Engine Land.
Possum, according to what we know, affected the way organic searches work, and changed the way local SEO works to prioritize neighborhood and city skirt results, rather than focusing on the results that show up in urban centers. It’s part of a push for Google to popularize people supporting businesses closest to home, for convenience sake or some other reason.
The reason you as a business should then look up to team up with a local SEO company, is in order to utilize their personal knowledge of the area to bump up and maximize your local chances at dominating search results for businesses in your area.
To put it simply, an SEO company in Agoura Hills and Thousand Oaks is your best bet at being a major player as a business in Agoura Hills and Thousand Oaks. Looking for providers like SeoTuners by narrowing your searches to local search service providers.
Does SEO Really Matter?
The answer is yes, it does. Everyone is online to look up what they don’t know, and when they aren’t asking their friends (which is where social media marketing becomes handy), they’re asking Google, or search engines that largely base their results on Google. The better you rank in online search results, the better your traffic, and the higher your sales in the end. Simple math.
Getting your marketing campaigns off the ground isn’t going to happen overnight. This is already a tough job for most big companies to pull off. If you run a startup, it can be a monumentally resource-draining task, especially if you aren’t doing the campaigns right. Take a look at some of the tips we put together for beginners about the ins and outs of search:
Know Your Core Business Model
The first step to a successful online marketing campaign is to know your core business model, says Entrepreneur. You should have full knowledge of your business: when are the busiest and slowest seasons, for one? What growth goals have you set for yourself, the team or the company? How much profit do you get out of every customer? How long do customers stay with your business? Four years is a great average, by the way. Most of all, you should know your marketing channels. Some businesses are better off with a Twitter page. Others benefit most from a blog. Depending on the nature of your business and the target audience you want to reach, you could end up choosing one marketing channel over another.
Keeping a positive attitude towards your business goals is all well and good but being realistic is even better. Realistic expectations mean you won’t get taken in by promises of overnight success. While some do get lucky and only slave away at the business for a mere month or two before being valued at a hundred million, that’s not really common in the world of start-ups. Inc says about 96 percent of businesses fail within the first 10 years, so set your expectations straight.
Have the Right Audience
Don’t put up a site unless you know who your target audience is. That’s because your target market would determine a lot of your online marketing and SEO efforts. So which consumer pie have you got your sights set on? When you know that, it’ll be easy enough for you to polish up your marketing plans.
Do the Work
Don’t just assume that sales will start rolling in as soon as you put up a site. You’re competing with a ton of other businesses out there. Maybe their sites are better than yours. You need to put in the time, effort, and even the cost necessary. That means you need to get help. Look into some SEO services in Los Angeles and Ventura to get you the assistance you need to take on your competition.
Earn Your Followers
Some companies think success is all about having the highest numbers of followers and fans, says CIO. However, buying followers just to help your business reach the top sends a bad message, one that says you can’t be trusted. If any of your customers find out, you might end up fighting a backlash big enough to be a public relations nightmare.
Putting up a business is tough. But sidestepping mistakes and following great tips can lead you closer to success with one confident step at a time.
Online advertising can feel like a minefield to a newcomer. How does one advertise their business online? What's effective, and what isn't? What's SEO, and why is it so important? Figuring it out on your own can cost you time and effort that you probably would rather expend on the business itself. What do you do?
An advertising team can give your advertising campaigns the time, care and attention they deserve. After all, their job is to get you the best results possible. Hiring them in means you'll get the best quality advertising campaigns, and therefore, the maximum amount of customers for money spent on them.
They Can Create Content that will Bring in the Customers
The backbone of your web presence is the content you put out. An advertising team will be able to write high quality, usable content for your website and other online presences you may have. This kind of content is shared around and shown to other people online, spreading the word of your business further. As Web Marketing Today notes, if your team knows their audience and writes pieces that are relevant to them, they'll keep returning to your site.
SEO is Better with their Experience
SEO stands for Search Engine Optimization, and is hugely important in driving traffic to your site. As Forbes points out, when you put a search term into a search engine, do you ever go past the first couple of pages of results? Probably not. Your advertising team will implement an involved but thorough process of analyzing keywords that drive people to your site, and through writing and editing content, they'll maximize that number to the best of their ability.
They Can Create Customized Social Media Campaigns
Social media has become more and more important in the last few years, with sites like Facebook making billions of dollars on advertising alone. An advertising team will make sure that your campaigns reach as many people as possible, using social media users preferences to send your adverts to those who'll want to see them.
They'll Get you the Best ROI with PPC Campaigns
PPC, or Pay Per Click campaigns, can be a quick and easy way of getting your name out there online. Simply allocate a budget to the campaign, and every time your ad is clicked on, a certain amount of money is depleted from that budget. Once the kitty is empty, the ad ceases to be shown online. However, as Farotech explains, it's not quite as easy as that. An advertising team will make sure that the keywords used in the campaign are laser targeted onto the customer base you're trying to attract, meaning no one will click on your ad and leave, not finding what they want.
Experienced advertising teams like SeoTuners know exactly what does and doesn't work online, and can easily maximize visitors to your website. Try hiring a team and see just how far they can spread word of your business online.
Hiring good SEO consultants that provide quality services at affordable prices will give big boost to your business. It will help you attract potential customers and expand your business. The SEO companies offer many services such as, social media marketing, online reputation management, organic search, paid search, building customized links, code optimization and so on.
Every business owner must hire reputed and affordable SEO Services Company to improve their website’s ranking and create brand image online. Before hiring you must check the credibility of the SEO Company and estimated time to achieve the set goals. The terms and conditions of making payments must also be negotiated.
The SEO professionals use a variety of tools and techniques to ensure that their client gets best results. They also offer a variety of services which will benefit your business. Let us look at them.
Social media marketing – In this process, the social media links are created so that websites can gain traffic. The social media marketing campaign works around creating content that gains reader’s attention and it motivates people to share the content on their various social networks.
Online reputation management – This revolves around maintaining and developing online reputation of individuals or businesses. Online reputation management or ORM checks into any harmful content related to the client and manages it effectively by bringing down the negative content through various tools and promoting positive content by adding articles, blogs, etc. . It uses customer feedback surveys on regular basis to understand consumer’s views about the client’s website.
Organic search – Organic SEO refers to various approaches used to gain high ranking on search engine pages with unpaid results that are algorithm-driven. It uses tactics such using good keywords, creating quality content etc.
Building links – Link building is one of the most discussed topic in the SEO industry. Creating backlinks is one of the most important part of any SEO campaign. Building links consumes lot of time and is also very expensive. However, building good quality links is the key to increasing search engine rankings.
Paid search – It is also known as CPC or Cost per click marketing and CPM or cost per impression marketing. In CPC, the advertiser pays the search engine each time an individual clicks on its sponsored links. In CPM, the advertiser pays the search engine for every 1000 times your advertisement appears on the search engine pages.
Code optimization – It includes techniques used to modify codes of a website to improve their quality and efficiency. Codes of a website can be optimized so that they reduce in size, utilize less memory and function more rapidly.
Apart from the above mentioned different types of SEO services, there are website designing, content generation and SEO penalty services as well. You can invite pitches from different SEO companies so that you can compare and get best and most affordable SEO services. Making your website SEO friendly will give you competitive edge in the online market.
Creating your presence on the social media platform and maintaining is a time-consuming and tough job, which you need to accomplish without any respite and in this endeavor to keep up with consumer expectations 24/7, what you need to have handy are the right social media tools. Without the apt weapons, achieving your target or addressing your potential customers effectively becomes a difficult job doing away with the very purpose of the social media presence. On the other hand, used efficaciously, these very tools can reward you with a handsome payoff as interactions through such platforms increase the chances of consumers purchasing your products by as much as 40 percent. Take a glimpse at 10 must-use social media tools that every entrepreneur should have at his disposal for optimum exposure over the online platform.
Google Analytics: When you have established an online presence through a website or a blog site, it is important to trace its status from time to time to understand whether it is kicking off or is in a state of doldrums. Google Analytics can do the job for you by doing all the tracking in terms of visitors, who are the ones taking interest in your site and for how long are they perusing on it and the likes to enable you to respond accordingly. Along with its real-time statistical analysis, Google Analytics also creates custom dashboards for maximum effects.
Mention: Know what people are talking about your company on the social media platform and also post your comments on your social media account all in real-time through Mention. You can browse through trending topics and even filter your searches by including just the words you would like to search for.
Instagram: Lend your customers a bird’s eye view of what are the behind-the-scene attributes that makes your company unique and the lifestyle your existing consumers are leading by maintaining an active presence with all your followers through Instagram. Use the repost tool to share already posted images by other followers or businesses with the help of a small tile, a concept similar to that of Retweet of Twitter. In this way, you can repost or share content or images posted by another Instagram user by directly attributing the original source of the same. Not to speak of Instagram’s impeccably convenient video sharing capabilities, which acts as a great promotional tool for businesses.
Tagboard: If you have an active presence on multiple social media platforms like Twitter, Google+, Instagram and others use TagBoard to manage your hashtags effectively. Hashtags are potential tools for organizing and sharing content on social media platforms and when you are dealing with a bevy of them it becomes quite a difficult task to manage them simultaneously. Tagboard not only presents the content linked to the hashtag in a captivating way it also engages with it after it gets drawn into any central tagboard and enables building conversations among other users making use of these hashtags.
Buffer: Missing your targeted customers on Twitter and Facebook? Well, Buffer allows you to schedule your postings according to the time when your followers are most likely to be online. You can simply choose to set the time and Buffer posts them in the queue to the particular network you wish them to be posted automatically even if you are not working at that time.
HootSuite: Social media cosmos never dozes off and this makes managing content and updating them regularly a rather tedious job. But with Hootsuite Content Management System you can manage them effectively and also schedule your tweets and messages with consistency.
SumAll Free Imagery: Next time you need to search for quality images, which are copyright free, choose to rummage them on SumAll Free Imagery. This is a very useful tool for entrepreneurs, blog editors and online marketers since all images here are of high quality, are free and do not possess any copyright on them unlike Google and Pintarest which rarely give you just the images you are looking for and are often tagged with a copyright license.
Feedly: Keeping track of quality content pertaining to your business had never been easier. With Feedly you have all your favorite content from myriad websites pulled at one spot just in the form of a magazine as well as keep yourself updated about trending topics in your genre of business.
Addvocate: Managing your messages and decentralizing them is a daunting task indeed. However, with Addvocate you can streamline the process of your employee participation by installing a browser plugin, which possesses a user-friendly interface, moderation capabilities and formidable analytics to allow you understand which employees are actively taking part and their impact on your organization. Your employees can share and receive recommendations from a centralized team of marketers who can also see the number of clicks and engagement that they create on the centralized social network.
Twitter Counter: Finally, last but definitely not the least one of the most popular social media tools that you cannot simply afford to keep off your basket is Twitter Counter, a tool which lets you track latest updates which are trending among your list of followers, any change in their numbers and gives a prediction of your future Twitter growth.
If you have an online website and you are struggling with not getting enough traffic to your web pages, it might be time to consider hiring an SEO Company. They can help you bring in more traffic by providing articles, link building, and keyword optimization.
You might have heard the online buzzword ‘optimization’, and wonder what it is all about or if it even pertains to you. Optimization is a phrase used by an SEO company that refers to helping online businesses fully optimize their websites to work well with the search engines. Optimizing a website helps generate as much traffic as possible to a website. Keyword optimization is practiced by analyzing your business and researching which keywords will work the best for your business to improve traffic flow to your site. These keywords will then be strategically used within your site, which will result in better rankings for the company site.
One very popular technique is known as article writing. Writing articles about your business can help you spread the word to shoppers throughout the web that you can provide the products and services they are looking for. An SEO company can write the articles for you and ensure they are relevant and interesting to read. They will be posted throughout the net on sites where there are large amounts of readers, which will give your business maximum exposure. Article writing helps provide credibility with a business too.
Link building works primarily with the search engines to give site popularity and improve your rank with the search results. It also gives online shoppers an easy way to get to your online business. Inbound links are important for any website and they can be placed throughout the web within articles, on other company sites, and even used on bookmarking sites. There are many ways an SEO company can provide link building techniques that will provide a benefit to your business of increasing traffic.
When a company doesn’t have a lot of traffic coming in and out of their website, hiring an SEO company is often a smart idea. There are many tools and techniques used on the web today which can help you be as successful as possible and compete in your industry.
Google has recently revealed that Mobile Users type different search words when looking for a solution or webpage. Therefore, the website rankings are influenced by what mobile users type or where they live, indicating that the search engine results and rankings are different when a searchers type on phone or on laptop. If you are interested in increasing your site rankings for mobile phones, then try these Mobile SEO Tips and Tricks
Make you page mobile friendly Despite mobiles becoming an integral part of our lives, most of the websites haven’t yet made their websites mobile friendly. Considering that 25 % of search traffic comes from mobile, websites must make a mobile version of their sites for more traffic.
Want you website to rank higher on mobile search engines? Then try using words that are common to a region. Google indicates that mobile searches are more often based on the region or locality. So, an affordable SEO Tip is to include words such as ‘Spa Services in Kuala Lumpur’ on your site rather than ‘Spa Services in Malaysia.’
If you have mobile HTML sitemap, then add an XML sitemap to your site and submit it to search engines. This will ensure that when searched, Google displays the result of your separate mobile website. Don’t worry, a separate mobile site is easy to achieve and allows for greater SEO techniques for mobile optimization. But make sure that the descriptions are mobile friendly too.
Get in touch with us at 877-736-1112 or visit SeoTuners.