Category Archives: SEO

5 Ways to Cut SEO Costs and Get Traffic

This entry was posted in Advertising, Marketing, SEO on by .

We get you may not have a huge SEO budget. After reading this you may not need to either. Discover tips for finding an affordable SEO company and DIY SEO tactics.

Whether you are a small or larger business, you can always save money to fund product or service improvements and delivery. When it comes to improving your search engine optimization (SEO) strategy, you can cut costs by doing a few things right instead of shelling out more marketing dollars to expensive SEO companies for less ROI.

You can manage your online marketing budget to get the most out of it as you grow. In this quick guide, you'll discover the simple SEO tips and tricks you can use right away to start seeing results for fewer bucks.

Here comes.

1. Publish quality content

Google wants to help searchers find the most informative, relevant, and accurate information they can get in response to their queries.

So how do you ensure you offer this kind of information and rank as high as the first page of Google search results and gain 93% of all search clicks?

· Publish useful content

Create content aimed at answering searchers' questions. To do that, research your target audience to understand their search intent.

Do you have customer personas or market segments you've researched and created already?

You can also create content targeted to each of your marketing and sales funnel stages. A searcher at one stage, say awareness, wants to find out about a different matter from another at a different stage say, consideration.

Then use a tool such as the Google Search Console to understand what keywords your target audience uses to look for solutions to their questions online.

· Long-form content wins

The average word count of top-ranking text content is 1,850 words. Majority of top-Ranking posts average between 1500 words and 200 words.

It's not just about creating long content, though. Make it interesting and useful. Such content will help you keep readers around for longer.

That means reduced bounce rates for you, an increase of which signals to a search engine to lower your ranking assuming readers do not find a solution on your site.

· Attractive content structure matters

Online readers can be incredibly impatient. So you need to make your quality content appealing to look at, scan and read.

Avoid using too many keywords, long sentences, and huge paragraphs to reduce reader fatigue. Add keyword-optimized images and cut the fluff.

2. Focus on mobile

Over 54% of all search traffic is now accessed using a smartphone.

To tap into the ever-growing mobile search traffic, make your site mobile-friendly such that it is easier to access from a small screen.


3. Improve your site loading speed

In our experience, one of the major causes of increased bounce rates is slow-loading web pages.

A slow site can cost you leads, customers, and lead your competitors to take business away from you. According to Google, the best speed loading time should be about two seconds.

So do let your developer know your sites needs to be that fast to effectively compete without spending a ton of money on other SEO plans.

4. Boost your site navigation

Search engines love well-interlinked sites.

To take advantage of this knowledge, seek to conduct internal linking on your site. Link one page or piece of content to another, relevant page or piece of content.

This helps in two ways, at the very least.

  • It helps search engine crawlers to easily index your site due to the easy navigation, and
  • Readers tend to click, open, and read more pages related to the one they initially opened.


With more information to read, they'll stick around longer. That signals to search engine algorithms that your site has the kind of information a reader wants to learn in-depth. So the algo will improve your ranking.


Improvements in rankings mean you'll become more visible to more people hence receive even more visitors on your website.

5. Use an affordable SEO company

Getting the best SEO services don't have to be expensive. You need an affordable SEO company that understands a small business may not have a huge budget to dunk into their online marketing strategy.

However, with a bit more commitment, you can find a custom SEO plan from an SEO agency near you that is a great fit for your budget and business goals.

For example, you can choose a monthly SEO package that only provides techniques meant to achieve a specific goal. So if you need more traffic to increase sales, only focus on tactics targeted at attracting targeted visitors—warm leads that are easier to convert than readers at the awareness stage of your funnel.

SEO Tuners an award-winning, affordable SEO company in Los Angeles and Ventura that'll help you attract more targeted readers you can convert to buyers for less marketing dollars.

Three puzzle pieces connecting

3 Crucial Elements of Effective Titles, Title Tags, and Meta Tags in SEO

This entry was posted in SEO on by .

Having high-ranking, quality content on your website is crucial to building your authority and ranking in search engines. When a user is deciding whether or not to click your content, they are relying on the title, your website’s name, and possibly a picture to influence this decision.

When your content shows up in search engines (and even if it shows up at all), title is key. But in the language of SEO, you may have heard various similar terms such as “title tags” and “meta tags.”

In this blog, SeoTuners will define these terms, differentiate them, and provide best practices for perfecting them in your content.

The title of your blog is something you can probably identify quite easily, but you may not have considered how important it can be when it comes to driving traffic. Your title must be engaging, descriptive, and relevant and must be strategically crafted to achieve all of these objectives seamlessly in one short tag line.

Title tags and meta titles are HTML code that are embedded in the header of a web page and used by Google to influence your listing in Google’s Search Engine Results Pages (SERPs).

A title tag will show up on external pages like Facebook and SERPS, so it’s important that it makes sense and reads logically. Google can alter your title tag if it’s not relevant, so you want to be sure that you put thought into it to influence your SEO as much as you can.

It should be about the same length as your blog title and many times, they might be the same or quite similar—usually between 50-70 characters to stay under Google’s 70-character display cap. When your blog shows up in a Google search, you want your entire title tag to appear without being cut off. Title tags and titles are often used interchangeably, because often times they are the same.

However, if you have crafted an incredibly clever title that’s on the longer side, you might consider trimming it down in the title tag to the major elements such as key words, actionable items, and main descriptive elements.

Alternatively, a meta tag (also known as a meta description or meta data), is going to be a bit longer, usually between 50-154 characters. This will appear below the title tag on a SERP and a social media posting of your content. Your meta tag should give a detailed description of your content including any relevant information that you may not have been able to fit in your title tag. This may also be a good place to add in more keywords or variants, which will be discussed later on.

The title of the blog itself may not be something you’ve ever put much thought into. Not only is a good title key to getting users to open and read your content and visit your web page, it can also influence its distribution and authority.

Oddly enough, many people will share content without even reading it, and a catchy title is a lot more likely to be shared than a run-of-the-mill one. Which brings us to our first major element of an effective blog title: it needs to be engaging.


Your title needs to stand out in search results, draw users in, and make the content something they will want to share. Including the following elements has been shown to increase engagement and clicks:

  • Questions
  • “How to” prompts
  • Emotion

Asking a question in your title makes your content interactive and interesting, and for SEO purposes it may often mimic what users are searching. For example, a title like “How Can I Improve My SEO Rankings?” may personally appeal to your clientele.

Similarly, a “How to____” title format is to the point and actionable. Including action phrases or a call to action in your title such as “find out”, “discover”, or “learn” will encourage users to engage with your content.

Emotive words, slang, or catchy phrases can also make your title more engaging. Depending on your audience, you might experiment with exclamation marks, all caps words, italics, and slang or industry specific terms and acronyms.


Including specifics such as numbers in your title has also been shown to increase clicks. Numbered lists let the reader know exactly what to expect from your blog in a short amount of characters. For example, you might use a title with the format “X Ways to…” or “X Reasons Why…”.

Dates, including months and years are also good to include in blog titles because they are commonly used in search engines. While this won’t work for all content, anything timely or newsworthy can benefit from having a date in the title. For example, “August 2019 Best SEO Strategies”


Ultimately, your title needs to reflect the piece of content. Be sure to include at least one keyword but beware of excessive “keyword stuffing” which can cause penalties with Google.

You can find keywords by using Google Analytics, Search Console, or a good old-fashioned Google search. A Google search can also help you discover synonyms and variants of search terms which are also important to include.

For example, if someone is searching for a treatment center they might instead search for “drug rehab”, or “mental health”. It’s important to do some preliminary research and scan Google results for other ways people may be searching for the information your blog is presenting.

To avoid keyword stuffing, you can include some words and variants in your meta description and the content of your blog to reap some SEO benefits.

You will also want to ensure that your title, title tags, and descriptions are always unique—duplicate content can be penalized by Google.

Creating engaging, specific, and accurate titles, title tags, and meta tags will ultimately increase your SEO optimization, drive traffic, and increase the exposure of your content!

SeoTuners is well-versed in SEO and can help craft a custom, affordable solution for your business to increase exposure and SERP rankings. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

What is a Google Penalty and How to Recover from It?

This entry was posted in Penalty Updates, SEO on by .

Discover what a Google penalty is, why it happens to some sites and not others, as well as how to successfully make a full Google penalty recovery

It happens to many webmasters across the globe. You think you have been doing everything SEO right, even by the book. But your website traffic and search engine results performance (SERP) drops rather suddenly. You check around the interwebs and discover the big issue: Google recently released an algorithm change. It is likely that your website just got hit by a Google Penalty. It could be a Google Penguin Penalty or a Panda Penalty. Either way, it’s not a good thing and you’ll want to marshal legit Google Penguin recovery techniques to get your site back on top of SERPs.

Here’s the thing:

Clearly, a drop in rankings is a real threat not only to your rankings, but also your revenue and profitability hence your ability to stay in business.

But how do you pull off a successful Google Penguin recovery when you may not even know what caused it?

Here’s what you need to do next.

1.    Understand what is a Google penalty


Since April 2014, Google has occasionally rolled out Search algorithm updates and other actions that seek to root out unethical webmasters trying to game the search engine system to gain top rankings.

The tricky part is you may have followed Google Webmaster Tools Guidelines (Google Search Console) to the letter but still suffer a penalty.

The Google antispam team drops a penalty in either of two ways:

  • Manual action: this is a hands-on penalty the Google antispam team will slap on your site for a specific reason
  • Automated algorithm updates: naturally comes into effect when your website fails to effect renewed ranking factors

And then there are the two popular types of Google penalties:

  1. Panda Penalty: results from having low-quality content on your site
  2. Penguin Penalty: results from suspicious, black hat, and straight-out link building schemes and techniques. If low-ball backlinks or inbound links link to your site, and you remain unaware, you could be penalized and not know why it happened.


2.    See why you got hit by a Panda or Google Penguin penalty


If you got a manual action against you, you may find an “unnatural links detected” notification in your Google Search Console inbox. The alert usually offers good pointers on what you need to fix.

Other times, you won’t receive a heads-up and have to dig into your site’s fabric to uncover which inbound links could be causing you trouble with Google.

Also check if the top SEOs in the industry are talking about a recent Google algorithm update, which could have automatically demoted your website rankings on PageRank.

Do follow Google’s head of SEO and the antispam team Matt Cutts Twitter page as well as Google Search Console’s YouTube Channel for more insights into new Google updates.

Algoroo and MozCast do keep a running track record of all recognizable algorithm changes so you can check with them to see what’s new and could be affecting your site so you can begin your Panda or Penguin recovery.

3.    Start your Google penalty recovery


After identifying what hit you specifically, you’ll have a great head-start to recover from a manual action or algorithm update.

Recovering from a Panda penalty requires you recreate your content to make it more useful and authoritative. For example, Backlinko found the best-ranking content length in 2019 averages out at 1,890 words.

Recovering from a Penguin penalty takes a bit more work, depending on the number and intensity of unnatural backlinks you have pointing to your domain, for example. You have to conduct a manual link profile assessment, meaning assessing whether each inbound link comes from a suspicious source or blacklisted site.

If you have thousands of inbound links, this can be painstakingly slow, keeping you in the penalty sandbox until you can manage to figure which links to slap with a no-follow tag so they don’t hurt your rankings again in future.

If you keep receiving low-quality and black hat links, you can see how long and nerve-wracking a process recovering from a Penguin penalty can be.

In fact, only about 5% of webmasters are actively trying to recover from an algorithm update penalty such as Penguin or Panda because it takes a lot of work.

4.    Get the help you need


But you can skip the manual labor and not knowing what to do next by using a credible Google recovery service help out. Be sure to see their portfolio, especially how many past clients and how deep they understand Google penalties.

Also, choose expert Google penalty recovery services that are experts certified by LinkResearchTools (LRT).  Time to get back to your deserved top ranking on SERPs.

On-Site SEO Factors That Matter Most

This entry was posted in Content, Marketing, SEO on by .

How would you like to learn the 5 most important on-page SEO factors to focus on right away? 

Whether you are looking to spruce up your SEO strategy yourself or consult a top Ventura internet marketing company, you may know this already. Ranking at the top of SERPs is not a one-technique route. Successful SEO strategies involve multiple search engine optimization techniques.

The unintended result of the complexity is you may feel overwhelmed by all the 2019 SEO tips and tricks you need to implement to rank on top of Google Search results.

To help you get over the bottleneck and get more organic traffic from Google, here’s one way to begin it all.  Focus on on-page SEO or on-site SEO factors. These are aspects of your websites you can improve right away to start seeing more traffic.

i.               Quality content is still king but…


While this has been the case for the longest stretch, search engines are now focusing on more than quality long-form content and header tags (H1, H2, H3…) to award higher SERP rankings.

The focus now also includes the content’s relevance to buyer intent. So you’ll want to define your audience and what they are looking for in your content strategy before creating it.

Do you want to inform your readers? Use a “How to”, “Ultimate Guide to”, “Step by Step Ways to”, and such instructional posts and titles to let searchers know you want to educate them.

In the body, use organized steps, bullet points, and even screenshots to guide the reader through. Be sure to caption the images accordingly with relevant keywords.

Do you want to convince prospects about a topic? Use “5 Reasons Why” and similar buzzwords to indicate you are explaining what the reader wants to know.

ii.              Embed video


In 2019, video content continues to attract even more traffic—6.3% of all search results. But only 1.8% came from YouTube, so do prefer to embed a video on your own site instead of linking out to YouTube.

But did you know Google now requires YouTube videos to have captions to cater to people with hearing challenges? That counts in your rankings.

iii.            Using relevant keywords still works the magic


If you are a niche brand, focus on using long-tail keywords. If you can find low-competition keywords to use, you could rank higher.

You can use SEO tools such as Ahrefs, SEMRush, Ubersuggest, and Moz to determine which keywords the top-ranking content/websites on the topic you intend to cover use. Then use those keywords in your content as they are.

If you need help using the tools or with meticulous keyword research, feel free to consult a top SEO services Ventura, CA company to get over it and move on to the next step of your SEO strategy.

iv.            The Website factor


Website speed matters.

Google has reported before that the average searcher will only stick around for five seconds and move on if your website fails to load as quickly.

Google recommends you speed up your site to the point it loads in or under two seconds.

That can help reduce bounce rates, which the Google algorithm reads as a failure on your part to provide what the reader wants—leading to demotion on the SERPs.

Compressing images and text helps speed a website. Also, use relevant keywords for image captions to attract 22.6% of all internet search results.

Also, optimize your website for mobile (if you still haven’t in 2019). Remember 65% of clicks to buy now happen on a mobile device than on a desktop computer.

v.              Engagement markers are a big deal


Engagement refers to factors such as social media shares, bookmarks, downloads, click-throughs, and the number of comments and replies on a post.

But recently Google stated social media shares didn’t carry much weight. What does?

The time readers spend on a page. The longer the better.

Google’s algorithm takes that to mean readers are sticking around because they like what they see on that page. The algorithm will then award your page and site ranking points for providing value, hence higher ranking on SERPs.

What can you do to boost on-page sessions?

Proper interlinking and clean site navigation are key.

Help readers navigate your site and get what they want by linking relevant content and pages to each other. You can use “Related reading/post” or “Click here to read” or another prompt to guide your readers around and have them around to boost your ranking points.

Again, when you need help making your on-page SEO strategy work for you, feel free to ask for help by choosing the best SEO services Ventura, CA has to offer.

Google My Business Optimization Tips 2019 to Grow Your Brand and Local Business

This entry was posted in Advertising, Local, SEO on by .

Find out 12 Google local optimization tips you can use right away for your local SEO strategy

To say Google is a player in online search is a creepy understatement. Net MarketShare found 80% of searches are made on Google Search. So, what’s that got to do with Google My Business? The answer is in proper Google local optimization. Or, optimizing your local SEO strategy using your GMB listing to attract local customers to your physical business.

Some 60% of consumers in America use a mobile device to search for local businesses to buy a product from? And, 50% of them end up visiting a local business to buy that product with 24 hours.

Here’s the thing, though:

But, on average, the search only lasts for under a minute. That’s all you have to make an impression before your potential client clicks on to the next, better-prepared online business.

A GMB listing will help you provide the most important information about your business in an organized platform so you can inspire trust and make it easy for prospects to find your physical business in under a minute.

  • A Google map business location (physical address)
  • Directions
  • Phone number
  • Official website

So what Google My Business optimization tips can you use to your improve your online brand awareness, increase foot traffic to your local store, and boost sales?

Here are seven, uncomplicated tips you can use right away to make the most of GMB listings.

  1. Claim your GMB listing right now

Obvious? Not really. Google reported 56% of businesses are yet to claim and verify their GMB account in 2018.

“Near me” or proximity searches, where GMB listings excel most, increased by 200% from 2016 to 2017 and are the top factor local customers are looking for, according to Moz.

Google has also shown 86% of searchers look up the location of a business they want to buy from on Google Maps.

  1. Enter your business name right

Use your primary keyword with your business name in the GMB Title Tag.

For example, if in real estate, add “realty”, “real estate”, “real estate agency” to let prospects know exactly why to choose you over the competition.

  1. Then enter the business category

To continue with the real estate firm example, choose “Real Estate” under the GMB Categories drop-down menu. The difference with the tip above is the Category option describes what your business is, not what it does, sells, or buys.

  1. And full physical business location, too

Enter the locations’ full zip code, city name, and the specific area you service. So instead of “Philly”, go with “Philadelphia”.

You can skip showing the actual address by indicating you deliver goods and services to customers. If you choose a physical address, Google will send you a code in a postcard to that address. Make sure to enter it in the verification tab to fully activate your GMB listing.

  1. Enrich your GMB description with local keywords

Are you a marketing agency in Miami, Florida? Make sure to use phrases such as “marketing agency in Miami, FL”, Miami marketing agency”, and “local SEO packages in Miami” in a natural way throughout your short and sweet description.

Don’t overdo it. Once per keyword is sufficient.

  1. About the phone number

Use a number with local code, so avoid the "1-800” type if you want to attract local calls and business.

  1. Your GMB website

If you are a techie or can get the help, use HTML coding to link your GMB account to your official website so leads can click directly to it.

Otherwise, use GMB’s website builder. Use a local domain name.

  1. Show your working hours clearly

Indicate your operating hours, happy hour, special holiday or weekend hours. Details. Avoid disappointing a customer that shows up at your door only to find you closed. They could take out their frustration on your by posting a negative Google review.

  1. Add real photos of your business

Google has reported businesses that use clear, actual photos of their premises attract 35% more clicks and 42% more request for Google Map direction that businesses that don’t have photos on GMB.

  1. Activate and respond to reviews

Good or bad respond to reviews. More (90% of) consumers now depend on online customer reviews to decide whether to buy from one business or another.

Get this:

Responding to negative reviews will make 46% of customers show up at your business than when you choose to delete or ignore them.

  1. Use Google My Business Insights and Messages

To understand factors such as when customers search for your business most, when they call when they show up, and what they are mostly looking for, use GMB Insights. Then use the Messages feature to chat directly with potential customers.

  1. Talk of chatting…

Amp up the engagement by sharing GMB posts to update current and potential clients of what’s going on in your business. That way, you can keep them engaged and feeling a part of your community to encourage repeat purchases.

With just these 12 simple Google local optimization tips in your local SEO packages or arsenal, you start to attract more clients with GMB almost immediately.

Penguin with speech bubble with the internet

Contextual Link Building: Tipping Your White Hat SEO Strategy

This entry was posted in SEO on by .

Link building has always been a hot button topic in SEO. The big debate is whether it’s good or bad for your web rankings. The data is in and the answer is: it depends.

Depending on how it’s done, link building can hurt or help your online brand presence, traffic and leads, search engine rankings, and domain authority.

There are infinite terms and categories associated with link building, but the two most important and general types are “contextual” and “navigational.”

Contextual link building involves placing links within your content (i.e. web pages and blogs) rather than placing them on a header, footer, or sidebar, which are considered “navigational” links.

Ideally, a strong website has both. While navigational links help a user find what they’re looking for internally, contextual links have two important purposes internally and externally.

Internally, contextual links interlink your webpages together to help spread your web traffic evenly throughout all your pages and aid in search engine categorization. Externally, contextual links can build your website’s authority and search engine rankings. In this blog, we will explore the various contextual link building techniques and evaluate them for effectiveness.

Throw Away “Black Hat” Methods

Many contextual link building techniques that were once touted as the end-all solution to maintaining high SEO rankings have now been blacklisted by Google’s algorithms and can cause hefty penalties.

These techniques are intended to “game the system” of SEO and focus on the quantity of links going back to your site while throwing quality out the window. Not only do these not provide anything of useful substance to your users, they can actually make your site look less credible and clog up the internet with shallow references to your site that might have no relevance at all.

For example, they might utilize spam-like tactics such as posting comments on other websites that will link to your website, making edits to Wikipedia to link back to your pages, or creating “link farms,” which are websites created solely for the purpose of hosting links to other websites.

Google’s ranking algorithm used to count pages with more links as automatically more valuable. However, Google has since developed extensive updates, such as Panda, Penguin, and Hummingbird to not only reverse this but to actually offset it.

If your website used these techniques in the past or paid someone else to increase SEO who may have, you may be penalized by Google. These link building strategies are referred to in SEO as “black hat” methods because they are not legitimate and can actually be quite harmful in the long run.

Tip Your “White Hat” Instead

The favorable link building strategies, known as “white hat” in SEO, take more time and expertise to enact properly but they are worth it in the long-term.

While you can still link to your own content through a social media presence, you’ll want to avoid excessively and aggressively doing so—ensure that your self-references are meaningful. For example, if you’ve created a piece of content that’s evergreen, backlinking to this page can be an excellent strategy for your social media.

But rather than creating your own references to your site from low authority offshoots, you’ll want to develop strategies to persuade other high-quality, authoritative sites to reference you voluntarily. There’s a number of reputable strategies to accomplish this and while none of them are quick or easy, they are all doable and will make your business better for having done them.

Content Is King

This becomes more and more true with every Google algorithm update. Creating content that is consistent, evergreen, unique and useful, and SEO optimized is your best bet for obtaining genuine, authentic backlinks.

  1. Consistent

Make a plan to post once a day, week, or month and stick to your schedule. It’s better to post less frequently than be too aspirational and miss postings. This way, you can build a loyal group of followers that will become accustomed to checking your site for updates and build trust with your content.

  1. Evergreen

Evergreen content is incredibly valuable not only because it will always be relevant to anyone reading it but because it will gain traction in search engine rankings that build continuously over time. While it may never go viral, it can continue to build traffic and backlinks indefinitely.

  1. Unique & Useful

Aside from evergreen content, you can also make your content valuable by expressing newsworthy, exceptionally useful, or niche information.

Newsworthy content will likely spike in popularity and may never see the light of day again. However, you can always create internal backlinks to it if it’s relevant to do so.

Exceptionally useful content will take time and effort but just like evergreen content, it can gain popularity and receive backlinks that will build over time. Visuals such as images, videos, and infographics are great for this because it’s usually easier for someone to cite you than to create something as informative.

  1. SEO Optimized

Keywords are still crucial to helping search engines categorize your content and ensure relevance. While the content should come first and not be built around keywords, be aware of what your potential clients might be searching for and how you can help them get to it. Your anchor text (the content you decide to create contextual links from), should be relevant, descriptive, and simple.

Find Your Niche

While you’ll have competitors in any industry, you might consider what niche you can appeal to or needs that you can fill that your competitors simply can’t. In certain cases, geography might play a role as well. This can and should involve extensive research.

For example, if you have a treatment center operating in Santa Barbara, you’re not realistically competing with other treatment centers outside of California or even those in Los Angeles. Your topics of interest will overlap considerably, and you may even consider linking to their content to establish credibility.

Build Relationships, Networks, and Alliances

Creating relationships with businesses that are not in direct competition with yours but that overlap enough to create a relevant link can be beneficial for everyone involved. For example, you might find that your treatment center is not directly in competition with another because while your center is geared towards alcoholism while the other specializes in treating narcotic addictions.

You may be able to create a meaningful alliance with this treatment center and be able to link to one another’s content, share trending ideas that might be of value to both of your client bases, and vouch for one another to inquiring clients. Additionally, contextual links of this sort will reflect well on you. It’ll be clear you value getting the best information to your potential clients rather than trying to appear to know everything.

If you have concerns about correcting “black hat” link building or are interested in “white hat” organic link building services, get in touch with us today. No matter the changes that Google makes to its broad core algorithm, we’re confident we have a solution to keep your business relevant on the web. Contact us today and boost your company’s web exposure.

A Look at the June 2019 Core Algorithm Update

This entry was posted in SEO, Web Design Posts on by .

As many businesses are likely aware, Google released a broad core algorithm update last month that has had incremental effects on Google rankings and web traffic.
The update was announced on Google’s SearchLiason Twitter account on June 2, only giving users a 24-hour notice. The update took about 5 days to roll out. However, these updates have historically taken a week or even longer to fully balance out, so you may see quite a bit of variability in your rankings.
Google has performed updates like this before, usually every few months. However, this is the first update that has ever been announced prior to an official launch, and by Google’s Search Liaison Danny Sullivan himself via Twitter.
While Google claims the update is no more drastic than previous ones, it offered notice with the understanding that these updates can cause spikes and downfalls in web traffic that can affect the livelihood of businesses.
Although there’s not much anyone can do to avoid a potential hit from a Google update, knowing about the update in advance can prepare you for a dip in traffic and explain why your ratings could suddenly change so drastically. This can be especially important information for social media, digital marketing, and SEO companies like us, because our clients depend on us to deliver reliable web traffic that increases steadily and is somewhat predictable.
While we can’t explain specifically why your rankings and web traffic may have sizably spiked up or down, we can offer you the following information in regard to the update:

What is a Broad Core Algorithm Update?

Google is continually striving to make quality content as easily accessible as possible and does this by making continual tweaks to its algorithm to prioritize this content.
These tweaks quite likely revolve around the concepts of expertise, authoritativeness, and trustworthiness (E-A-T), an acronym that is often prescribed as the path to recovering from a Google update (Search Engine Journal).
However, sometimes Google’s algorithm updates are about improving the relevance of user’s search results, which may indirectly affect your business rankings. Google also aims to give previously under-ranked pages a chance to hold web traffic, which inevitably pushes other content to the lower end of the results page.

How Can My Website Recover?

If you did experience a sizable downswing in web traffic or rankings since June 4, it’s likely due to the Google algorithm update. While this doesn’t offer you a prescription for how to recover your previous rankings, it will at least justify that there’s not necessarily anything wrong with your website that caused the sudden downswing.
Keep an eye on your web analytics and search console over the next few weeks to see if your website naturally recovers. While there’s nothing tangible and specific you can do to improve your rankings, Google, as always, vaguely recommends that you just make your site “better.” However, in reference to this update in particular, their advice is not to do anything about it at all.
These updates are called “broad” algorithm updates for a reason—it’s a continual process of Google becoming smart at picking out items like weak links and duplicate or spammy “click-bait” content. But this doesn’t mean that you’ve done anything in particular to result in any changes post-update. It may be that your site is no longer considered “relevant” to Google. But rather than trying to figure out why your site isn’t relevant; you might investigate why other sites are.

Don’t Blame Yourself

It may sound cheesy, but it’s not your fault and you may not have done anything wrong at all. While you’re learning to improve your website, Google is simultaneously earning to improve its algorithm, and still makes occasional mistakes. You may have been high-ranking before and justifiably so but for whatever reason, Google’s new algorithm is reading something incorrectly or has changed the rules of the game altogether.
Influential websites like Daily Mail (a leading UK news website) and (a news website) have been affected by the algorithm change, which should tell you something about how confusing and widespread algorithm updates can be. Google rankings are never set in stone—which is a double-edged sword.
Rather than waste your time and energy trying to pin down why Google’s new algorithm is punishing you, just focus on improving what you can going forward. While the update may be done rolling out, only time will tell how it will adjust over time – after all, Google is busy operating numerous data centers and servers around the world. While the update only took about five days to launch, it’ll probably take far longer for its effects to really become clear.
Google maintains that part of their goal with algorithm tweaks is to benefit webpages that have been previous under-rewarded. While this may not be intended to hurt higher-performing pages, it may do so temporarily. As lower-ranked pages move up a few placed on a page, your previously high-ranked page may move down a few notches.

Keep Vigilant

In the meantime, keep an eye on your web analytics and search consoles, continue making edits to your online pages for user-friendliness and accessibility, and as always aim to create original and informative content.
Google’s updates are not always about removing spam. Sometimes they are just aiming to increase the relevance of user’s search results. Although this may affect your rankings, it’s ultimately better for the world of SEO and content because it will make it easier for you to reach your target audience and for them to find you. Additionally, pages that have previously been ranked lower but had great content may now have the opportunity to shine.
This won’t be Google’s last update, so regardless of how it may have affected your web traffic, you can expect to see more changes. The goal is not to have to play a game to get your website to score well organically. And as Google moves closer to that reality, our strategies for SEO and web design will have to adapt.
If you have concerns about being penalized by this past month’s Google broad core algorithm update, get in touch with us today. SeoTuners is well-versed in white hat and organic SEO services and strategies, authentic custom link building, and web design that can help boost page rankings, build the authority and visibility of your website, and drive traffic organically. No matter what changes Google makes to its broad core algorithm, we’re confident we have a solution to keep your business relevant on the web. Contact us today and boost your company’s web exposure.

Choosing a Web Design Company: 5 Things to Consider

Finding someone to build your site is easy. Finding the right person for the job, though, that one takes a bit more time. While there are quite a lot of options out there, you’ll want to be careful when you hire a web design company in Ventura. If you want a bit of help in choosing a site design partner service, then make sure you look for these five things.


What are the firm’s qualifications? What does the firm and its team bring to the table? It’s essential to find someone with the technical skills to help you out. That’s why asking about experience and training is a must. However, credentials are only one consideration out of the five. You’ll need to factor in the rest before you pick a firm that’s loaded with qualifications.


A website design firm that has a slew of credentials will no doubt have a portfolio ready for your review. Take a look, the Small Business Trends says. Do you like what you see? Which works represent the elements or style that you want to see in your own site? Does the portfolio show you the range of services that you can ask for if you hire the firm? These are just a few of the considerations you’ll want to

Customer service

When you pick a web design company in Ventura, get a sense of its customer service. Call and ask for a consult. Or email them about it. How fast did the firm reply? Were they attentive to your questions? Do you feel like they tried their best to provide you with answers that can help you make the ideal choice for your business? Or did you feel like they were rushing to get you off the phone? That should be enough warning for you.


Choose a website design firm with goals that are aligned with yours. For instance, some companies offer a maintenance package. That means you can leave the maintenance and monitoring as well as upgrades of the site to an online digital marketing firm. That gives you more time to focus on the core needs of your business, so your operations don’t suffer a slump or hiccup. When you find a company that has aligned its goals and processes with your organization to provide you with the help and support you need, choose that firm. They’re ideal for long-term business partnerships.


How much is the cost of the firm’s services? Look for a service provider that offers website design assistance at a price you can afford. That doesn’t mean you should always choose companies that offer the lowest rates or prices possible. After all, if anything is too good to be true, then it probably is. You’ll want to reconcile cost with value before you decide.


Use these considerations to help you make a smart and sound hiring decision. With excellent website design, you can attract and win over more clients to your pages, increasing your sales and returns.

Google Maps navigation on Apple iPhone

Local SEO: The Importance of Click-To-Call and Ranking on Google’s 3-Pack

This entry was posted in SEO on by .

As mobile phones become increasingly tied to our personal and professional lives, ranking high in Google Maps has become critical to an effective marketing strategy.
A study released by Google in 2016 reported that roughly 40% of people perform searches strictly on their smartphone devices.
Searches conducted on smartphones peak around noon and continue to increase throughout the afternoon and into the night. These are prime businesses hours for businesses and organizations like mental health and rehabilitation facilities and drug treatment centers, as they can often receive a high volume of calls during off-hours, or even in the middle of the night.
It’s crucial for treatment centers to be easily and quickly accessible, and Google maps has facilitated faster searches and calls with their Google 3-pack and click to call features.
As many as 70% of mobile users use the click-to-call feature, which means that appearing on that front page of Google Maps results is crucial to your business, especially if you provide any mental health or addictions counseling services where timely communication is crucial.
In our previous blog, we discussed Google’s recent switch from the 7-pack to the 3-pack and reduction in Google AdWords available to mental health and rehab treatment centers. While this has prevented quite a challenge to marketing for treatment centers, ranking in the top 3 local results on the Google 3-pack is still an achievable and worthwhile goal.
However, no matter what business you’re in, click-to-call is a valuable tool that can increase your conversions and overall business. According to a study done by Marchex, consumers will spend $1.12 trillion through click-to-call tools this year.
SeoTuners offers the following considerations in increasing your Google 3-pack rankings and click-to-call conversations for your business:

Location Matters

Google 3-pack results are dependent on one’s location and IP address, so they vary from person to person. While you can’t ensure that you’ll always rank in everyone’s results, you can increase the likelihood of ranking for people searching near your business.
Because of Google’s emphasis on convenience for the public, it’s to your advantage to invest in marketing at the local and specialized level. Finding your niche of service can set you apart from the competition—for example, if you specialize in alcohol rehab or find yourself the most experienced in treating teens, this is something you can emphasize on your website and Google My business (GMB) listing.
Ultimately, focusing on your local community will not only increase the chances of appearing in someone’s Google 3-pack, but it will help your client base as well. For most services, people prefer to stay local—especially for something like mental health or drug treatments. While Google’s click to call might reduce the number of calls you receive, the calls you do receive will likely be of a higher quality and lead to business beyond just a phone call.
And convenience is a big reason why click-to-call is so important—once someone has made the decision to chose your business based on its nearby location and quality of service, they can reach you at just the touch of a button.

Strive for Correct, Complete, & Current Information

Google is always striving to deliver high-quality results to the public. In order to appear in the new Google 3-pack, your best strategy is to ensure that what’s listed on your website, GMB Page, and any other listings is accurate, complete, current and consistent.
Be sure to claim your business on GMB and fill out your listing as much as possible, including relevant pictures, details, and keywords.
Although Google no longer displays a link to your GMP page, much of your info will still be pulled from it (such as your address, phone number, images, and hours), so it’s important that this information is complete and accurate. Potential clients make the choice to chose you based on your address (proximity) and hours (if your schedule aligns with theirs), but they are also more likely to chose your business if you have more photos posted. And of course, having a correct phone number is crucial!
Having inaccurate, out-of-date, or incomplete information will lower your rankings and can generate poor reviews for your business. Additionally, the more information you include in your listing, the more personable and trustworthy your listing will appear.

Establish Trust & Credibility

When Google changed their algorithm, they not only listed fewer businesses in a search, they also started showing companies’ competitors beside their listings. Now more than ever, your business must stand out in order to get that call.
Having as many quality reviews as possible not only increases your likelihood of showing up in someone’s Google 3-pack results, it also increases the chances that someone will click your listing and make a call.
You can also establish credibility by having abundant quality content on your website and social media channels that will link back to your website. Local backlinks can build a lot of steam, but they have to be of high quality.
Additionally, because the Google Map 3-pack is striving to be more mobile-friendly, having a mobile responsive website can also tip the rankings in your favor.

Invest In SEO

As we discussed in our previous blog, SEO services can help you define and incorporate keywords, optimize your content, and actively build out quality backlinks that will boost your Google 3-pack rankings. Our backlink services are built on a network of websites that are willing to give backlinks in exchange for getting them in return, ensuring that the links built will be authentic.
With today’s fast-paced culture and the world of digital marketing, appearing in the Google 3-pack is crucial to a modern business marketing strategy. Potential clients turning to Google searches to make their business selection look for complete and reputable listings, a multitude of positive reviews, and the ease with which they can get in touch with the business (with click-to-call, it’s just the touch of a button!)
While it may be more difficult since Google’s algorithm shift to appear in someone’s first page of search results, the click-to-call feature makes it all the more worth it. Get in touch with us today to talk about how we can boost your listing and get your phone ringing!
SEOTuners is well-versed in SEO strategies and services that can help boost your business’s visibility and customer base. We can work with you to craft a tailored SEO plan, boost page rankings, and drive traffic. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your business marketing needs. Contact us today and boost your company’s web exposure.

Why do you need to choose affordable SEO services?

This entry was posted in Advertising, Marketing, SEO on by .

Affordable website SEO services benefit you in numerous ways. Here’s why it’s a smart idea to go for this option.

Proper optimization improves user experience

When you find a trusted search engine optimization service provider, one that offers affordable website SEO services, you can get better rankings. That means you’ll be higher up on the SERPs, which will improve your brand visibility, Forbes says. If you’ve got low traffic to your site, this can help you generate enough site traffic to keep your company in business.

Organic search is king

When you check current statistical data, you’ll see that as much as 64 percent of all website visits happen because of organic search. While social media has made a dent in that when it comes to referrals, most of the traffic that goes to businesses is still driven by organic search. When you hire SEO assistance, that’s certainly much more affordable than opting for traditional advertising services. Companies often have millions in marketing spend. That’s a far cry from how much you’ll pay when you pick an online digital marketing firm for SEO, the Small Biz Daily says.

Compliance matters

Constant changes often need to be made to search engine marketing campaigns. That’s because whenever Google rolls a new product or service, you’ll need to go over all your pages—from top to bottom—to make sure you haven’t missed anything. And by anything, that means non-compliance issues. That may not seem all that important—until you get penalized by Google. That’s right. Non-compliance with the guidelines set by the search giant is a cause for penalties. Your pages may even get banned.

Update your pages

If you aren’t updating your pages, then that can affect your traffic. Customers are rarely going to reach out to your if your website looks like it’s stuck in early 2000s or when the only dotcoms around were only polka dots. Customers want to make sure you know how to use current technologies to promote their brand and business. With the help of an SEO firm, keeping your pages up-to-date is easy.

Consistency is key

If there’s a disconnect between your marketing and your brand values, that could prove to be a landmine. If you get roasted online, you may not have a chance to redeem yourself. Maybe you could do something to turn back the tide. But why take the chance? If you want to make avoid these problems in the first place, then keep your marketing consistent with and reflective of your brand values. Hire pros who take the time to understand what your organization’s goals are and then factor that into marketing strategies.


There are plenty more benefits that SEO can do for your business. Find out what those are when you hire a search engine marketing team. Whether you want to improve your visibility, increase your sales or reposition your brand in the consumer market, the right campaign can help you achieve your goals and level up your organization.