Category Archives: SEO

Top 7 Reasons Why Hiring A Local SEO Firm Is A Good Strategy

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Alcohol & Drug Rehab Marketing and SEO Strategies

Almost everyone uses Google as their search engine. It is, therefore, necessary to familiarize yourself with the Google requirements to rank higher in the search results. The go-to marketing strategy for most alcohol and drug treatment centers is through mainstream media. These marketing strategies can be costly. Many rehab centers today, however, are beginning to see the importance of social media marketing and SEO to reach potential customers. The right combination of both can take your business to the next level. Below are some strategies that might help.

  1. Strong online presence with quality SEO content

A strong online presence can be a website or a social media business page. For a treatment center, however, a website is highly recommended. Your goal should be to rank at least among the top three search results on Google. Keep in mind that your business will appear among the top three if you offer a solution to a specific problem. When it comes to website design and content, the priority is the customer. Your website should be easy to use, and the content has to be superior to your competitors. Focus on user experience and giving information.

  1. Focus on Local

Partner with the right SEO firm to help you with information on the most used keywords locally. Most drug rehab SEO content out there has the word ‘drug rehab’ repeated numerously throughout the article. Having an expert help you with keyword research, you will be in a better position to compete with other local businesses and generate leads for your business. Having your business appear on Google maps will also increase your traffic immensely in a short period. Local leads come a long way in generating organic traffic.

  1. Share your content on social media

Most companies today are present on social media. You might have a website but also consider having a twitter account and a business page on Facebook. Sure, the content on your website is excellent, but imagine how many people you will reach if you actively promote it on social media. If your content adds value to your audience, then you will have more traffic. A strong social media campaign can take your business to the next level.

  1. Do your research

Marketing without research is pointless. Before you write or produce content, you have to do your research. Know your target customer and do your best to get them to respond to your call to action. If you choose to work with an SEO expert, you will be in a better position to understand your target audience and consumer behavior. Data analysis after a strong campaign can also help you retarget your customers and get them to take action. There are also some helpful data analysis and keyword research tools online to help keep track of your marketing.

It is essential to understand that SEO is part of a larger picture of your business. In the end, it is your responsibility to turn an inquiry into an admission.

Top 10 Advantages of Internet Marketing for Your Business

This entry was posted in Marketing, SEO on by .

Marketing is all about connecting to your audience. That’s why Internet marketing is crucial to your business. In an age where millions of people spend their time online, leveraging the Internet and its properties is a smart way to promote your business. Here are ten advantages that you can expect when you hire a digital marketing service.

Low Costs
Research your options until you find an affordable internet advertising company. You’ll come across plenty of options. Hire the one that will work hardest for you at the price that you can afford.

Huge ROI

Digital marketing campaigns generate substantial returns and they cost little when you compare them with traditional marketing media. If you’re looking to stay on budget and still generate significant returns, hire an internet marketing team.

Wider Reach

Digital marketing is a multi-channel platform. That means you can share your content across multiple platforms, allowing you to achieve wider consumer reach. If you’re launching a new product or service, or you want to improve your brand visibility, get digital marketing experts to help you, the Houston Chronicle says.

Higher Conversions

It’s easier to reach a targeted audience through digital marketing efforts. Whether it’s through PPC, SEO, or just putting your content at every stage of the buying process, you can increase buying interest, resulting in higher conversion rates, the Business2Community says.

Saves You Money

Unlike traditional marketing that often spends millions, you can generate a lot of leads with low-cost ads and campaigns. Digital marketing allows you to save considerable portions of your capital.

Real-Time Responses

Get feedback from customers right away. Pick a platform, ask the right question or share the right content, and you’ll get immediate responses from your target market. Based on their responses, you can modify your product or campaigns to suit their needs and interests better.

Mobile Audience

Mobile marketing now makes up for about 34 percent of all organic traffic. That means that a lot of your audience is on the go. Using digital marketing helps you reach out to them, anywhere and anytime.

Optimized for Mobile

Hire pros to optimize your pages. If your site isn’t mobile-friendly, that will drive potential customers away before they even have a chance to check out your products or services. Keep them on your site by ensuring a smooth user experience, whether they’re on a desktop, laptop, tablet, or mobile phone.

Keeps You Competitive

Using digital marketing keeps your business competitive. With a team of experts to create meaningful content, update your pages, and ensure that your site is always compliant with Google’s algorithm changes, you’ll have years to stay in business.

Personalized Shopping Experience

Digital marketing allows you to offer a personalized shopping experience to your customers. Ask them to build a profile on your site so you can track down their preferences. That way, the next time they shop around, you can send them targeted offers. Not only will that increase your chances of conversions and sales; that also makes it easier for your customers to find what they want.

Google Penalty Recovery: Everything You Need to Know

This entry was posted in Penalty Updates, SEO on by .

Getting a penalty hit means devastating consequences: lost traffic, visibility, and revenue, the Search Engine Journal notes. How do you recover from that blow? Here’s what you need to know.

Know the Difference

A lot of people make the mistake of thinking the Penguin and Panda updates are a type of penalty. However, there’s a big difference between triggering a manual penalty versus an algorithm. If your site gets a penalty hit, you’ll get a manual action report. Once you’ve fixed the violation, you’ll need to send a Reconsideration Request. When you trigger an algorithmic penalty, though, you won’t need to file anything.

Find Out Why

Your penguin penalty recovery efforts will go much better if you understand why you’re being penalized. Knowing is half the battle, so you can avoid making the same mistakes. For instance, some of the most common ways that you’ll get penalized include the following:

  • Having unnatural links to and from your site
  • Your site has been hacked
  • Your content adds little to no value
  • Your content is pure spam
  • You have sneaky redirects
  • Your stuffing your text with too many keywords
  • You have a spammy free host
  • You have a spammy structured markup

Identify Which Penalty

There are two main types of penalties: the manual penalty and algorithmic penalty. However, there’s the third penalty to keep in mind: a combination of both. The first one is when someone at Google sends you a manual penalty. The second one is when your site triggers an algorithm filter, the Hackernoon says. And the third is when both happen. Again, knowing what you’re dealing with will help you devise effective recovery efforts.

Learn Common Fixes

Now that you’re aware of the common reasons for penalties, you can go over your pages and fix the problem. If you have sneaky redirects, remove them. If you have cloaked images and you didn’t put them there, check your plugins. They may be the source of the issue. If your site is hacked, deal with that problem. Even better, prevent your site from getting hacked by improving your security. Identify the vulnerabilities in your site and fix them. If you’re stuffing your text with too many keywords, resist the urge.

Hire SEO Pros

Digital marketing experts can provide you with a plan and strategy to ensure that your recovery efforts succeed. Getting pros to help you will not only ensure faster and efficient results; it will also reduce the damage to your traffic and revenue. By getting help as soon as the penalty hit happens, you have a better chance of coming out of this unscathed. Or, at the very least, your pages can recover that much sooner.

Master the Guidelines

There are plenty of ways for you or your SEO team to fix the problem. However, the best way to build a sustainable presence on the web is to know and follow the guidelines that Google sets out. Don't cut corners and get help from pros if you want to achieve online marketing success.

 

The Step-by-Step Guide to Fixing Google Penguin Penalty

This entry was posted in Penalty Updates, SEO on by .

For an SEO professional, there’s nothing worse than receiving a message that your page has been penalized. Don’t let visions of doom overtake your mind, though. There are plenty of ways to reduce the damage that it will have on your website traffic. Here’s a step-by-step guide to help you fix the problem.

Start with the Basics

Determine the why, how, and what. What was the cause? Why were you penalized in the first place? By knowing what the problem is, you have an idea of where to start. If you’ve been penalized because of your website design, you’ll need to change that as soon as possible.

Know the Different Penalties

What kind of penalty did you get? Knowledge of the two types of Google penalties will help you narrow down the reasons for getting a penalty. Whether it’s an algorithmic or manual penalty, expect your traffic to drop.

Look for Other Causes

That’s not to say that a dive in your traffic automatically means that you’ve been penalized. There are other signs that indicate e a penalty hit: server problems, crawling issues, blocking access to your robots.txt, and improper redirects. If you see all these happening, then that means you’re dealing with a penalty. The next course of action is to plan your penguin penalty recovery efforts.

Know the Common Penalties

Common penalties that affect website pages include unnatural links and thin or duplicate content. If any of your pages contain that, then fix them. Make a list of your backlinks and analyze them for quality, the Entrepreneur suggests. An outdated website design or poor user experience will also trigger a penalty. If you want to prevent penalties in the future, fix these problems.

Hire Marketing Pros

Digital marketing pros can know what to do to get your pages optimized, whether that means giving your site a much-needed upgrade, overhauling your content to ensure that they connect to your target market, or improving the quality of your links.

Fix Your Reputation

Sometimes, the penalty can even be the result of your competitors attacking your site. That could include spreading bad comments about your services, products, and company. One way to fix that is to hire pros to manage your online reputation. Why does that matter? People believe in reviews. While some may take them with a grain of salt, they’ll still go over the comments and feedback and pay attention to any details that stand out. If you have a small team, you likely don’t have the time to deal with this problem. By getting pros to take care of it, you can focus on your core tasks while experts work to get your online reputation back on its feet.

Hire the Right Team

Look for SEO experts to help you. Given the constant updates that Google rollouts, the only way to make sure you don’t get a penalty hit is to hire an SEO team that would ensure your pages are compliant with Google’s algorithms. Let them fix and maintain your pages so you can focus on your business.

Google May Use Different Ranking Weights for YMYL-Type Queries

This entry was posted in Content, SEO on by .

Google recently mentioned that the company gives more weight in certain factors for sites where the algorithm detects user queries connected to a YMYL topic. The factors include authoritativeness, expertise, or trustworthiness. The company’s algorithm detects and then adjusts rankings for YMYL queries.


What Does That Mean?

That means Google is confirming that they adjust the weight of the rankings based on the type of query. There were always assumptions that they did this practice for specific industries, like the adult entertainment industry, as well as the health industry and pharmaceutical industry, among others. That means the company is also going to be stricter about evaluating content to ensure pages have high E-A-T as it moves forward. That means E-A-T has become more important in SEO.

What is a YMYL Site?

YMYL stands for a “Your Money or Your Life.” A YMYL site is a site that Google refers to as web pages or content that could impact the quality of people’s lives or finances negatively, The Drum says. These sites ask consumers to make decisions that affect their health, finances, happiness, or safety. If your site asks consumers to spend money, no matter how small the amount, then you have a YMYL site. Ecommerce sites are classified as a YMYL site because they receive credit card information.

Whats the situation?

YMYL pages suffered a hard hit from the latest Google core algorithm updates. That’s a result of the company’s updated Search Quality Rating Guidelines. Many sites saw their traffic suffer massive drops in rankings. After further research, though, it was determined that the sites had technically sound content. The only problem was that they were being outranked by sites that had sound E-A-T content, Search Engine Watch says. If your site has been hit, you’ll need to start paying attention to the E-A-T of your content.

What Can You Do?

By using E-A-T, you can work on many aspects of your SEO campaigns. For instance, showing your credentials on site helps create trust, which not only improves consumer engagement with and confidence in your brand, it also improves your ranking on the SERPs. Fixing your company's online reputation also contributes to better E-A-T. If your site has been hit with E-A-T-related troubles, then you’ll need to determine the issues and find ways to improve them. However, don’t simply focus on areas under E-A-T. Check your user experience as well. Eliminating navigational issues can also help you improve your rankings after the update.

Where Can You Find Help?
Look for a reputable SEO agency to help you determine the issues with your pages and come up with a solid strategy on how to fix them. The plan must also detail ways to improve the quality of your content. Consider an affordable internet advertising company with a trusted reputation, solid track record, and the right service lineup to help you. With a team of experts to help you recover from the massive drop in rankings, you’ll find your pages steadily improving sooner rather than later.

EAT and SEO: How to Create Content That Google Wants

This entry was posted in Content, Marketing, SEO on by .

E-A-T means Expertise, Authoritative, and Trustworthiness. It’s a significant portion of Google’s Quality Rater’s Guidelines, which give you a glimpse into the factors that the tech magnate uses to evaluate the content, the Search Engine Journal explains. Sites with low E-A-T pages need to improve the quality of the content they put out there if they have any hope of recovering from the massive drop in rankings and loss of subsequent traffic. By using E-A-T, websites undergoing penguin penalty recovery efforts can develop high-quality content, precisely the kind that Google wants.

What is E-A-T?

You already know what it stands for. However, let’s dig a little deeper. A better understanding of what E-A-T is about can help you in your quest to improve your content.

  • The author of the content should be an expert in the field or topic.
  • The author of the content should be an authority in the field.
  • The website posting the content should be trustworthy.

If your visitors see these three factors in play, then they know that they can trust your site, the Medium says. If you want your pages to recover from a Google penalty, then start paying attention to E-A-T as it involves your website pages. Improving efforts in these areas will also improve your chances of achieving SEO and content marketing success.

Why Does It Matter?

Google uses E-A-T to assess the quality of a page, or essentially, it’s value. Google has always said that providing a better user experience will get you a higher spot on the Search Engine Results Pages. Better E-A-T is a massive part of that. If you want to rank higher on the SERPs, you’ll need to improve the E-A-T of your content. With the latest Google update, E-A-T is now a significant aspect of your SEO campaigns and efforts.

How to Use E-A-T?

  • Optimize your content. Do that by showing you understand the needs of your audience thoroughly. More than traditional keyword research, you’ll need to focus on the user. What kind of queries do they have? What’s the intent behind them? Anticipate that information and optimize your content to provide your target market with what they need.
  • Improve quality. Continue to focus on building better content. Back up claims with supporting evidence. Make the content mobile-friendly to ensure easy consumer consumption and access. Provide real value by talking about topics that matter to your audience.
  • Show credentials. Your target market needs to know that s/he can trust the information on your site. Don’t be afraid to post your credentials, training, and experience. That will send trust signals to your readers. Google will also reward that by improving the rank of your pages.
  • Expand your authority. If you don’t have an influencer on staff, build the authority of your site and authors online. Get your staff’s name out there by using guest posting on leading sites. That will contribute to the outcome you want.

What Else Do I Need to Know?

The E-A-T of your content will affect your score, whatever industry or field you’re in. But there are simple ways through which to improve your content. If your current content is bad, hire pros to help you. Find an SEO marketing firm to get your content up to scratch.

 

What is E-A-T? (and Why It’s So Important for SEO)

This entry was posted in SEO on by .

In SEO, E-A-T stands for Expertise, Authoritative, and Trustworthiness. The term is first used in the 2014 edition of the Search Quality Guidelines. The guidelines are for evaluating the quality of webpages. E-A-T makes it easy for entrepreneurs and business owners, who are looking to put up their websites, to know what Google needs out of their sites. In the current version of the Quality Guidelines, E-A-T now appears 135 times in a 167-page report, the Business 2 Community notes. That’s just one indication of how important E-A-T has become in the SEO industry. Here’s why it matters and why it should be a significant factor in your SEO campaigns too.

Role in Updates

E-A-T plays a vital role in Google’s algorithm updates. Your Money Your Life (YMYL) sites have been drastically affected by E-A-T troubles. If your site doesn't fall under the YMYL category, you've got nothing to be afraid of. Still, it is essential to note that because e-commerce sites accept credit card information, they are considered YMYL pages. That said, E-A-T is not an algorithm, but Google’s algorithms have been updated to look for signs that determine whether they’re going over content with good or bad E-A-T. Bad E-A-T will potentially lead to a

Search for Credentials

The point of E-A-T for YMYL websites is that they require a certified expert to provide the content or work closely with people who have the proper credentials. However, outside of demanding YMYL content—which usually deals with medical, financial, shopping or legal information—expert content that complies with E-A-T standards are those that meet the needs of its audience and understand the intent behind the questions or queries they pose.

No Score and Not a Ranking Factor

Don’t worry, there is no E-A-T high score that your pages need to achieve. Google’s algorithm doesn’t assign an E-A-T score for sites. Don’t lose sleep thinking over ways to improve that score. E-A-T is also not a direct ranking factor. Google has 200 ranking factors, at the very least, which includes page speed, the use of keywords in title tags, and more. But E-A-T has an indirect impact on the rankings of your page, as the content needs to match E-A-T standards. In that way, it becomes a ranking factor.

Does Not Resolve SEO Issues

Simply addressing E-A-T problems isn’t going to make your site’s SEO performance any better. For the results to be successful, you need to update your SEO strategy. If your pages have taken a hit from the algorithm updates, E-A-T is just another area you need to check and consider. That means you shouldn’t focus all your attention on these areas. An overall upgrade will benefit your site’s SEO performance more than focusing on just a few problem areas. Think about addressing user experience issues and working on improving the architecture of your pages to reduce technical SEO troubles. To improve penguin penalty recovery efforts, hire the services of a competent SEO company to help your business.

What You Need to Know Before You Pay for SEO Services

This entry was posted in Marketing, SEO on by .

Hire affordable SEO service to help you boost your site’s ranking on the SERPs. This article offers sound advice on how to hire a reliable team of SEO experts.

 

What You Need to Know Before You Pay for SEO Services

 

Poor online visibility can kill your business. If your website isn’t even showing up on the top pages of the SERPs, that makes it harder for potential customers to find their way to you. Improve your online presence by hiring experts who have the tools and technical expertise to improve your site’s ranking.

Fix Your Product/Service

Before you hire a team for affordable SEO service, check to make sure your product or service isn’t the problem. No matter how good the SEO firm is, if you’re marketing a bad product or service, that’s not going to do much to help your numbers. Ask yourself if your product/service offers a winning solution to the market. If it doesn’t, work on this first before you hire SEO pros.

Get a Client List

Secure the services of a reputable SEO company. Get a list of current and past clients for references. Reach out to the names on the list to get a better idea of the firm. Were their experiences with the SEO team positive? Use that information to narrow down the field.

Ask How

Find out what types of methods they’ll use. Discuss them in detail, the Digital Doughnut says. They should know how to explain the strategies and must have no problem going through the steps with you. If they can’t tell you how they’ll drive up your site’s ranking, much less how they can hit SEO goals, that’s a problem. If they tell you they’ll get your pages ranked in a month, that’s an unrealistic timeframe. Go elsewhere.

Get Measurable Results

Anything that can be tracked can be measured. That means you get data that you can use to improve your business. If you’re hiring an SEO consultant, find one that focuses on the ROI. The team must know where the conversions are coming from. Is it from your paid, search, or social media channels?

Look Beyond Quantity

Link building is an important part of your SEO strategy. But an excellent consultant knows enough to look beyond the links and takes the time to work on other aspects of your site, such as its loading time, on-page optimization content, user experience, and more, the Business Collective says.

Get Multiple Streams of Traffic

One of the best things about hiring a team of experts is that you get to leverage their industry experience to help your organization succeed. That’s good news, especially when you consider the many platforms that big companies utilize to market their products or services. From SEO to social media pages, it takes a digital marketing professional to keep track of all the guidelines, developments, and best practices for each channel. If you’ve got your hands full running the day-to-day operations of your business, it makes sense to get pros. If your SEO team isn’t offering to create multiple streams of traffic for you, you’ll miss out on a lot. Keep looking until you find a team that has the experience and know-how to create those additional sources of traffic.

10 Ways to Turn Your Rehab Marketing Ideas Into Success

This entry was posted in Advertising, Local, Marketing, SEO on by .

Improve your drug rehab marketing plan. This article offers ten ways to help you increase your admission numbers.

 

10 Ways to Turn Your Rehab Marketing Ideas into Success

 

The U.S. currently faces a massive drug addiction problem. More and more rehabilitation centers have popped up to meet increasing demands for treatment as a result. If you already run a rehab facility but find your treatment center struggling because of low admission numbers, you’ll need help. Here are ten ways to turn your marketing ideas into a surefire way to get a steady flow of clients.

Use SEO

Improve admission numbers to your facility by establishing a solid online presence. Develop a content-rich website with SEO as part of your drug rehab marketing strategy. That will optimize your site, so you’ll have more site and foot traffic.

Post on Social Media

Don’t ignore social media. Use the platform to post relevant information, one that will help your target audience. You can also use your social media pages to communicate with potential clients, the Entrepreneur says.

Write a Blog
Blogs increase visitors to your pages, which give you more potential clients, USA Today says. The platform is also ideal for creating content on drug rehabilitation. Optimizing your posts will improve your visibility on the SERPs.

Follow the News

If your facility has a presence on the site, use that to follow news and other developments in the field. Building a relationship with other drug rehab experts on LinkedIn also gets you more recommendations to your center.

Put Up Success Stories

People go to your site looking for help. They want to get better. Talking about success stories gives them the reassurance that things will work out, and that recovery—though difficult—is possible.

Know Your Audience

Build your content around your audience. Determine the content they respond to. Putting a personal touch to your messaging will help, along with offering insights into the facility or posting about the different treatments you offer.

Find the Reviews

Know what your clients think and say about your rehab facility. Get a Google alert on the name of your rehab center. You’ll likely come across a negative review or two. Don’t delete, though. You could do more harm than good. Instead, respond to the person. That will leave a good impression on potential clients.

Encourage Positive Reviews

The best way to kill the negative reviews is to encourage clients who’ve had a wonderful experience with you to write glowing, positive feedback. That will overpower the negative reviews.

Look at Your Competition

Evaluate the SEO strategy that your competitor is studying. Is the facility more successful than yours? Find out what they’re doing that you aren’t. Apply what works to your marketing strategies. For instance, are they making videos? Consumption of video content is growing. Improve your digital marketing strategy by including video content.

Hire Pros

Don’t forget to hire an experienced SEO marketing company. Get a team of digital experts to help you make all these steps happen. With their assistance, you can create a successful plan to market your rehab center. Use strategies that big companies rely on. From social media to SEO, find the right team to help you get started.

How to Completely Optimize Your Google My Business Listing

This entry was posted in Advertising, Local, SEO on by .

Are you having trouble getting your business on the first page of Google? Google Local Optimization may be a good alternative in the meantime.

 

How to Completely Optimize Your Google My Business Listing

 

SEO is a tough nut to crack for most people. However, if you have a local business, you can use Google My Business listing to enhance your visibility on Google. When a person searches for a service, a map and top three nearest listings will pop up. Those three listings contain information such as contacts, directions, services, opening and closing time, and reviews from other customers.

 

With all this information on your screen, the customer has enough to decide or visit your website. Google Local Optimization using these tips is the only way to ensure your business is among the three listings that a customer in your area will see first.

 

  1. Complete your profile

If you have already claimed or initiated your business listing on GMB, you must complete all the required information. Filling in each field accurately will help customers find you quickly and give you more favor on Google ranking.

 

  1. Add keywords to the description

GMB gives you 750 characters to describe your business and win customer's hearts. Make good use of them by saying all the important things. However, you should also use relevant keywords that will help with ranking and make you appear on more searches. Give the most pertinent information in the first 250 words because that is what will appear on the knowledge card.

 

  1. Choose a relevant category

When listing your business, it is essential to choose one primary category for your business. Categories help customers to find you quickly, and it narrows down the choices. You can narrow down the options by picking several secondary categories.

 

  1. Add many photos

Did you know that customers are more likely to visit a business that has photos listed? However, you need to regularly update your gallery with amazing images that speak well of your business. If you own a restaurant, post pictures of happy people dining and having fun. You can also have plated dishes and staff photos. You can also add videos to your photo gallery if they are necessary to showcase the experience.

 

  1. Collect customer reviews

Customers trust the opinion of other customers and their experiences. You should seek customer reviews from your friends and loyal customers and list them on GMB. Additionally, make sure you answer your customer’s comments and complaints. People need to trust your business and you as a person with their money and feel that you care.

 

  1. Make good use of posts

Recently, Google added another feature called posts. You can post any events, press releases, or any information you want to get out there on GMB. The idea is to blow your competition out of the waters by standing out and attracting more leads. You can also post entertaining videos here or any video where you are answering questions to customers.

 

Businesses that have a complete and accurate Google My Business Listing enjoy 70% more location visits and 50% more sales. When you optimize your GMB listing, your business appears on more searches, including Google maps, and list finder and your visibility increases.