Category Archives: SEO

Google My Business Optimization Tips 2019 to Grow Your Brand and Local Business

This entry was posted in Advertising, Local, SEO on by .

Find out 12 Google local optimization tips you can use right away for your local SEO strategy

To say Google is a player in online search is a creepy understatement. Net MarketShare found 80% of searches are made on Google Search. So, what’s that got to do with Google My Business? The answer is in proper Google local optimization. Or, optimizing your local SEO strategy using your GMB listing to attract local customers to your physical business.

Some 60% of consumers in America use a mobile device to search for local businesses to buy a product from? And, 50% of them end up visiting a local business to buy that product with 24 hours.

Here’s the thing, though:

But, on average, the search only lasts for under a minute. That’s all you have to make an impression before your potential client clicks on to the next, better-prepared online business.

A GMB listing will help you provide the most important information about your business in an organized platform so you can inspire trust and make it easy for prospects to find your physical business in under a minute.

  • A Google map business location (physical address)
  • Directions
  • Phone number
  • Official website

So what Google My Business optimization tips can you use to your improve your online brand awareness, increase foot traffic to your local store, and boost sales?

Here are seven, uncomplicated tips you can use right away to make the most of GMB listings.

  1. Claim your GMB listing right now

Obvious? Not really. Google reported 56% of businesses are yet to claim and verify their GMB account in 2018.

“Near me” or proximity searches, where GMB listings excel most, increased by 200% from 2016 to 2017 and are the top factor local customers are looking for, according to Moz.

Google has also shown 86% of searchers look up the location of a business they want to buy from on Google Maps.

  1. Enter your business name right

Use your primary keyword with your business name in the GMB Title Tag.

For example, if in real estate, add “realty”, “real estate”, “real estate agency” to let prospects know exactly why to choose you over the competition.

  1. Then enter the business category

To continue with the real estate firm example, choose “Real Estate” under the GMB Categories drop-down menu. The difference with the tip above is the Category option describes what your business is, not what it does, sells, or buys.

  1. And full physical business location, too

Enter the locations’ full zip code, city name, and the specific area you service. So instead of “Philly”, go with “Philadelphia”.

You can skip showing the actual address by indicating you deliver goods and services to customers. If you choose a physical address, Google will send you a code in a postcard to that address. Make sure to enter it in the verification tab to fully activate your GMB listing.

  1. Enrich your GMB description with local keywords

Are you a marketing agency in Miami, Florida? Make sure to use phrases such as “marketing agency in Miami, FL”, Miami marketing agency”, and “local SEO packages in Miami” in a natural way throughout your short and sweet description.

Don’t overdo it. Once per keyword is sufficient.

  1. About the phone number

Use a number with local code, so avoid the "1-800” type if you want to attract local calls and business.

  1. Your GMB website

If you are a techie or can get the help, use HTML coding to link your GMB account to your official website so leads can click directly to it.

Otherwise, use GMB’s website builder. Use a local domain name.

  1. Show your working hours clearly

Indicate your operating hours, happy hour, special holiday or weekend hours. Details. Avoid disappointing a customer that shows up at your door only to find you closed. They could take out their frustration on your by posting a negative Google review.

  1. Add real photos of your business

Google has reported businesses that use clear, actual photos of their premises attract 35% more clicks and 42% more request for Google Map direction that businesses that don’t have photos on GMB.

  1. Activate and respond to reviews

Good or bad respond to reviews. More (90% of) consumers now depend on online customer reviews to decide whether to buy from one business or another.

Get this:

Responding to negative reviews will make 46% of customers show up at your business than when you choose to delete or ignore them.

  1. Use Google My Business Insights and Messages

To understand factors such as when customers search for your business most, when they call when they show up, and what they are mostly looking for, use GMB Insights. Then use the Messages feature to chat directly with potential customers.

  1. Talk of chatting…

Amp up the engagement by sharing GMB posts to update current and potential clients of what’s going on in your business. That way, you can keep them engaged and feeling a part of your community to encourage repeat purchases.

With just these 12 simple Google local optimization tips in your local SEO packages or arsenal, you start to attract more clients with GMB almost immediately.

Penguin with speech bubble with the internet

Contextual Link Building: Tipping Your White Hat SEO Strategy

This entry was posted in SEO on by .

Link building has always been a hot button topic in SEO. The big debate is whether it’s good or bad for your web rankings. The data is in and the answer is: it depends.

Depending on how it’s done, link building can hurt or help your online brand presence, traffic and leads, search engine rankings, and domain authority.

There are infinite terms and categories associated with link building, but the two most important and general types are “contextual” and “navigational.”

Contextual link building involves placing links within your content (i.e. web pages and blogs) rather than placing them on a header, footer, or sidebar, which are considered “navigational” links.

Ideally, a strong website has both. While navigational links help a user find what they’re looking for internally, contextual links have two important purposes internally and externally.

Internally, contextual links interlink your webpages together to help spread your web traffic evenly throughout all your pages and aid in search engine categorization. Externally, contextual links can build your website’s authority and search engine rankings. In this blog, we will explore the various contextual link building techniques and evaluate them for effectiveness.

Throw Away “Black Hat” Methods

Many contextual link building techniques that were once touted as the end-all solution to maintaining high SEO rankings have now been blacklisted by Google’s algorithms and can cause hefty penalties.

These techniques are intended to “game the system” of SEO and focus on the quantity of links going back to your site while throwing quality out the window. Not only do these not provide anything of useful substance to your users, they can actually make your site look less credible and clog up the internet with shallow references to your site that might have no relevance at all.

For example, they might utilize spam-like tactics such as posting comments on other websites that will link to your website, making edits to Wikipedia to link back to your pages, or creating “link farms,” which are websites created solely for the purpose of hosting links to other websites.

Google’s ranking algorithm used to count pages with more links as automatically more valuable. However, Google has since developed extensive updates, such as Panda, Penguin, and Hummingbird to not only reverse this but to actually offset it.

If your website used these techniques in the past or paid someone else to increase SEO who may have, you may be penalized by Google. These link building strategies are referred to in SEO as “black hat” methods because they are not legitimate and can actually be quite harmful in the long run.

Tip Your “White Hat” Instead

The favorable link building strategies, known as “white hat” in SEO, take more time and expertise to enact properly but they are worth it in the long-term.

While you can still link to your own content through a social media presence, you’ll want to avoid excessively and aggressively doing so—ensure that your self-references are meaningful. For example, if you’ve created a piece of content that’s evergreen, backlinking to this page can be an excellent strategy for your social media.

But rather than creating your own references to your site from low authority offshoots, you’ll want to develop strategies to persuade other high-quality, authoritative sites to reference you voluntarily. There’s a number of reputable strategies to accomplish this and while none of them are quick or easy, they are all doable and will make your business better for having done them.

Content Is King

This becomes more and more true with every Google algorithm update. Creating content that is consistent, evergreen, unique and useful, and SEO optimized is your best bet for obtaining genuine, authentic backlinks.

  1. Consistent

Make a plan to post once a day, week, or month and stick to your schedule. It’s better to post less frequently than be too aspirational and miss postings. This way, you can build a loyal group of followers that will become accustomed to checking your site for updates and build trust with your content.

  1. Evergreen

Evergreen content is incredibly valuable not only because it will always be relevant to anyone reading it but because it will gain traction in search engine rankings that build continuously over time. While it may never go viral, it can continue to build traffic and backlinks indefinitely.

  1. Unique & Useful

Aside from evergreen content, you can also make your content valuable by expressing newsworthy, exceptionally useful, or niche information.

Newsworthy content will likely spike in popularity and may never see the light of day again. However, you can always create internal backlinks to it if it’s relevant to do so.

Exceptionally useful content will take time and effort but just like evergreen content, it can gain popularity and receive backlinks that will build over time. Visuals such as images, videos, and infographics are great for this because it’s usually easier for someone to cite you than to create something as informative.

  1. SEO Optimized

Keywords are still crucial to helping search engines categorize your content and ensure relevance. While the content should come first and not be built around keywords, be aware of what your potential clients might be searching for and how you can help them get to it. Your anchor text (the content you decide to create contextual links from), should be relevant, descriptive, and simple.

Find Your Niche

While you’ll have competitors in any industry, you might consider what niche you can appeal to or needs that you can fill that your competitors simply can’t. In certain cases, geography might play a role as well. This can and should involve extensive research.

For example, if you have a treatment center operating in Santa Barbara, you’re not realistically competing with other treatment centers outside of California or even those in Los Angeles. Your topics of interest will overlap considerably, and you may even consider linking to their content to establish credibility.

Build Relationships, Networks, and Alliances

Creating relationships with businesses that are not in direct competition with yours but that overlap enough to create a relevant link can be beneficial for everyone involved. For example, you might find that your treatment center is not directly in competition with another because while your center is geared towards alcoholism while the other specializes in treating narcotic addictions.

You may be able to create a meaningful alliance with this treatment center and be able to link to one another’s content, share trending ideas that might be of value to both of your client bases, and vouch for one another to inquiring clients. Additionally, contextual links of this sort will reflect well on you. It’ll be clear you value getting the best information to your potential clients rather than trying to appear to know everything.

If you have concerns about correcting “black hat” link building or are interested in “white hat” organic link building services, get in touch with us today. No matter the changes that Google makes to its broad core algorithm, we’re confident we have a solution to keep your business relevant on the web. Contact us today and boost your company’s web exposure.

A Look at the June 2019 Core Algorithm Update

This entry was posted in SEO, Web Design Posts on by .

As many businesses are likely aware, Google released a broad core algorithm update last month that has had incremental effects on Google rankings and web traffic.
The update was announced on Google’s SearchLiason Twitter account on June 2, only giving users a 24-hour notice. The update took about 5 days to roll out. However, these updates have historically taken a week or even longer to fully balance out, so you may see quite a bit of variability in your rankings.
Google has performed updates like this before, usually every few months. However, this is the first update that has ever been announced prior to an official launch, and by Google’s Search Liaison Danny Sullivan himself via Twitter.
While Google claims the update is no more drastic than previous ones, it offered notice with the understanding that these updates can cause spikes and downfalls in web traffic that can affect the livelihood of businesses.
Although there’s not much anyone can do to avoid a potential hit from a Google update, knowing about the update in advance can prepare you for a dip in traffic and explain why your ratings could suddenly change so drastically. This can be especially important information for social media, digital marketing, and SEO companies like us, because our clients depend on us to deliver reliable web traffic that increases steadily and is somewhat predictable.
While we can’t explain specifically why your rankings and web traffic may have sizably spiked up or down, we can offer you the following information in regard to the update:

What is a Broad Core Algorithm Update?

Google is continually striving to make quality content as easily accessible as possible and does this by making continual tweaks to its algorithm to prioritize this content.
These tweaks quite likely revolve around the concepts of expertise, authoritativeness, and trustworthiness (E-A-T), an acronym that is often prescribed as the path to recovering from a Google update (Search Engine Journal).
However, sometimes Google’s algorithm updates are about improving the relevance of user’s search results, which may indirectly affect your business rankings. Google also aims to give previously under-ranked pages a chance to hold web traffic, which inevitably pushes other content to the lower end of the results page.

How Can My Website Recover?

If you did experience a sizable downswing in web traffic or rankings since June 4, it’s likely due to the Google algorithm update. While this doesn’t offer you a prescription for how to recover your previous rankings, it will at least justify that there’s not necessarily anything wrong with your website that caused the sudden downswing.
Keep an eye on your web analytics and search console over the next few weeks to see if your website naturally recovers. While there’s nothing tangible and specific you can do to improve your rankings, Google, as always, vaguely recommends that you just make your site “better.” However, in reference to this update in particular, their advice is not to do anything about it at all.
These updates are called “broad” algorithm updates for a reason—it’s a continual process of Google becoming smart at picking out items like weak links and duplicate or spammy “click-bait” content. But this doesn’t mean that you’ve done anything in particular to result in any changes post-update. It may be that your site is no longer considered “relevant” to Google. But rather than trying to figure out why your site isn’t relevant; you might investigate why other sites are.

Don’t Blame Yourself

It may sound cheesy, but it’s not your fault and you may not have done anything wrong at all. While you’re learning to improve your website, Google is simultaneously earning to improve its algorithm, and still makes occasional mistakes. You may have been high-ranking before and justifiably so but for whatever reason, Google’s new algorithm is reading something incorrectly or has changed the rules of the game altogether.
Influential websites like Daily Mail (a leading UK news website) and (a news website) have been affected by the algorithm change, which should tell you something about how confusing and widespread algorithm updates can be. Google rankings are never set in stone—which is a double-edged sword.
Rather than waste your time and energy trying to pin down why Google’s new algorithm is punishing you, just focus on improving what you can going forward. While the update may be done rolling out, only time will tell how it will adjust over time – after all, Google is busy operating numerous data centers and servers around the world. While the update only took about five days to launch, it’ll probably take far longer for its effects to really become clear.
Google maintains that part of their goal with algorithm tweaks is to benefit webpages that have been previous under-rewarded. While this may not be intended to hurt higher-performing pages, it may do so temporarily. As lower-ranked pages move up a few placed on a page, your previously high-ranked page may move down a few notches.

Keep Vigilant

In the meantime, keep an eye on your web analytics and search consoles, continue making edits to your online pages for user-friendliness and accessibility, and as always aim to create original and informative content.
Google’s updates are not always about removing spam. Sometimes they are just aiming to increase the relevance of user’s search results. Although this may affect your rankings, it’s ultimately better for the world of SEO and content because it will make it easier for you to reach your target audience and for them to find you. Additionally, pages that have previously been ranked lower but had great content may now have the opportunity to shine.
This won’t be Google’s last update, so regardless of how it may have affected your web traffic, you can expect to see more changes. The goal is not to have to play a game to get your website to score well organically. And as Google moves closer to that reality, our strategies for SEO and web design will have to adapt.
If you have concerns about being penalized by this past month’s Google broad core algorithm update, get in touch with us today. SeoTuners is well-versed in white hat and organic SEO services and strategies, authentic custom link building, and web design that can help boost page rankings, build the authority and visibility of your website, and drive traffic organically. No matter what changes Google makes to its broad core algorithm, we’re confident we have a solution to keep your business relevant on the web. Contact us today and boost your company’s web exposure.

Choosing a Web Design Company: 5 Things to Consider

Finding someone to build your site is easy. Finding the right person for the job, though, that one takes a bit more time. While there are quite a lot of options out there, you’ll want to be careful when you hire a web design company in Ventura. If you want a bit of help in choosing a site design partner service, then make sure you look for these five things.


What are the firm’s qualifications? What does the firm and its team bring to the table? It’s essential to find someone with the technical skills to help you out. That’s why asking about experience and training is a must. However, credentials are only one consideration out of the five. You’ll need to factor in the rest before you pick a firm that’s loaded with qualifications.


A website design firm that has a slew of credentials will no doubt have a portfolio ready for your review. Take a look, the Small Business Trends says. Do you like what you see? Which works represent the elements or style that you want to see in your own site? Does the portfolio show you the range of services that you can ask for if you hire the firm? These are just a few of the considerations you’ll want to

Customer service

When you pick a web design company in Ventura, get a sense of its customer service. Call and ask for a consult. Or email them about it. How fast did the firm reply? Were they attentive to your questions? Do you feel like they tried their best to provide you with answers that can help you make the ideal choice for your business? Or did you feel like they were rushing to get you off the phone? That should be enough warning for you.


Choose a website design firm with goals that are aligned with yours. For instance, some companies offer a maintenance package. That means you can leave the maintenance and monitoring as well as upgrades of the site to an online digital marketing firm. That gives you more time to focus on the core needs of your business, so your operations don’t suffer a slump or hiccup. When you find a company that has aligned its goals and processes with your organization to provide you with the help and support you need, choose that firm. They’re ideal for long-term business partnerships.


How much is the cost of the firm’s services? Look for a service provider that offers website design assistance at a price you can afford. That doesn’t mean you should always choose companies that offer the lowest rates or prices possible. After all, if anything is too good to be true, then it probably is. You’ll want to reconcile cost with value before you decide.


Use these considerations to help you make a smart and sound hiring decision. With excellent website design, you can attract and win over more clients to your pages, increasing your sales and returns.

Google Maps navigation on Apple iPhone

Local SEO: The Importance of Click-To-Call and Ranking on Google’s 3-Pack

This entry was posted in SEO on by .

As mobile phones become increasingly tied to our personal and professional lives, ranking high in Google Maps has become critical to an effective marketing strategy.
A study released by Google in 2016 reported that roughly 40% of people perform searches strictly on their smartphone devices.
Searches conducted on smartphones peak around noon and continue to increase throughout the afternoon and into the night. These are prime businesses hours for businesses and organizations like mental health and rehabilitation facilities and drug treatment centers, as they can often receive a high volume of calls during off-hours, or even in the middle of the night.
It’s crucial for treatment centers to be easily and quickly accessible, and Google maps has facilitated faster searches and calls with their Google 3-pack and click to call features.
As many as 70% of mobile users use the click-to-call feature, which means that appearing on that front page of Google Maps results is crucial to your business, especially if you provide any mental health or addictions counseling services where timely communication is crucial.
In our previous blog, we discussed Google’s recent switch from the 7-pack to the 3-pack and reduction in Google AdWords available to mental health and rehab treatment centers. While this has prevented quite a challenge to marketing for treatment centers, ranking in the top 3 local results on the Google 3-pack is still an achievable and worthwhile goal.
However, no matter what business you’re in, click-to-call is a valuable tool that can increase your conversions and overall business. According to a study done by Marchex, consumers will spend $1.12 trillion through click-to-call tools this year.
SeoTuners offers the following considerations in increasing your Google 3-pack rankings and click-to-call conversations for your business:

Location Matters

Google 3-pack results are dependent on one’s location and IP address, so they vary from person to person. While you can’t ensure that you’ll always rank in everyone’s results, you can increase the likelihood of ranking for people searching near your business.
Because of Google’s emphasis on convenience for the public, it’s to your advantage to invest in marketing at the local and specialized level. Finding your niche of service can set you apart from the competition—for example, if you specialize in alcohol rehab or find yourself the most experienced in treating teens, this is something you can emphasize on your website and Google My business (GMB) listing.
Ultimately, focusing on your local community will not only increase the chances of appearing in someone’s Google 3-pack, but it will help your client base as well. For most services, people prefer to stay local—especially for something like mental health or drug treatments. While Google’s click to call might reduce the number of calls you receive, the calls you do receive will likely be of a higher quality and lead to business beyond just a phone call.
And convenience is a big reason why click-to-call is so important—once someone has made the decision to chose your business based on its nearby location and quality of service, they can reach you at just the touch of a button.

Strive for Correct, Complete, & Current Information

Google is always striving to deliver high-quality results to the public. In order to appear in the new Google 3-pack, your best strategy is to ensure that what’s listed on your website, GMB Page, and any other listings is accurate, complete, current and consistent.
Be sure to claim your business on GMB and fill out your listing as much as possible, including relevant pictures, details, and keywords.
Although Google no longer displays a link to your GMP page, much of your info will still be pulled from it (such as your address, phone number, images, and hours), so it’s important that this information is complete and accurate. Potential clients make the choice to chose you based on your address (proximity) and hours (if your schedule aligns with theirs), but they are also more likely to chose your business if you have more photos posted. And of course, having a correct phone number is crucial!
Having inaccurate, out-of-date, or incomplete information will lower your rankings and can generate poor reviews for your business. Additionally, the more information you include in your listing, the more personable and trustworthy your listing will appear.

Establish Trust & Credibility

When Google changed their algorithm, they not only listed fewer businesses in a search, they also started showing companies’ competitors beside their listings. Now more than ever, your business must stand out in order to get that call.
Having as many quality reviews as possible not only increases your likelihood of showing up in someone’s Google 3-pack results, it also increases the chances that someone will click your listing and make a call.
You can also establish credibility by having abundant quality content on your website and social media channels that will link back to your website. Local backlinks can build a lot of steam, but they have to be of high quality.
Additionally, because the Google Map 3-pack is striving to be more mobile-friendly, having a mobile responsive website can also tip the rankings in your favor.

Invest In SEO

As we discussed in our previous blog, SEO services can help you define and incorporate keywords, optimize your content, and actively build out quality backlinks that will boost your Google 3-pack rankings. Our backlink services are built on a network of websites that are willing to give backlinks in exchange for getting them in return, ensuring that the links built will be authentic.
With today’s fast-paced culture and the world of digital marketing, appearing in the Google 3-pack is crucial to a modern business marketing strategy. Potential clients turning to Google searches to make their business selection look for complete and reputable listings, a multitude of positive reviews, and the ease with which they can get in touch with the business (with click-to-call, it’s just the touch of a button!)
While it may be more difficult since Google’s algorithm shift to appear in someone’s first page of search results, the click-to-call feature makes it all the more worth it. Get in touch with us today to talk about how we can boost your listing and get your phone ringing!
SEOTuners is well-versed in SEO strategies and services that can help boost your business’s visibility and customer base. We can work with you to craft a tailored SEO plan, boost page rankings, and drive traffic. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your business marketing needs. Contact us today and boost your company’s web exposure.

Why do you need to choose affordable SEO services?

This entry was posted in Advertising, Marketing, SEO on by .

Affordable website SEO services benefit you in numerous ways. Here’s why it’s a smart idea to go for this option.

Proper optimization improves user experience

When you find a trusted search engine optimization service provider, one that offers affordable website SEO services, you can get better rankings. That means you’ll be higher up on the SERPs, which will improve your brand visibility, Forbes says. If you’ve got low traffic to your site, this can help you generate enough site traffic to keep your company in business.

Organic search is king

When you check current statistical data, you’ll see that as much as 64 percent of all website visits happen because of organic search. While social media has made a dent in that when it comes to referrals, most of the traffic that goes to businesses is still driven by organic search. When you hire SEO assistance, that’s certainly much more affordable than opting for traditional advertising services. Companies often have millions in marketing spend. That’s a far cry from how much you’ll pay when you pick an online digital marketing firm for SEO, the Small Biz Daily says.

Compliance matters

Constant changes often need to be made to search engine marketing campaigns. That’s because whenever Google rolls a new product or service, you’ll need to go over all your pages—from top to bottom—to make sure you haven’t missed anything. And by anything, that means non-compliance issues. That may not seem all that important—until you get penalized by Google. That’s right. Non-compliance with the guidelines set by the search giant is a cause for penalties. Your pages may even get banned.

Update your pages

If you aren’t updating your pages, then that can affect your traffic. Customers are rarely going to reach out to your if your website looks like it’s stuck in early 2000s or when the only dotcoms around were only polka dots. Customers want to make sure you know how to use current technologies to promote their brand and business. With the help of an SEO firm, keeping your pages up-to-date is easy.

Consistency is key

If there’s a disconnect between your marketing and your brand values, that could prove to be a landmine. If you get roasted online, you may not have a chance to redeem yourself. Maybe you could do something to turn back the tide. But why take the chance? If you want to make avoid these problems in the first place, then keep your marketing consistent with and reflective of your brand values. Hire pros who take the time to understand what your organization’s goals are and then factor that into marketing strategies.


There are plenty more benefits that SEO can do for your business. Find out what those are when you hire a search engine marketing team. Whether you want to improve your visibility, increase your sales or reposition your brand in the consumer market, the right campaign can help you achieve your goals and level up your organization.

Top 7 Reasons Why Digital Marketing Helps a Business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Your digital marketing plan is crucial to the growth and success of your business. Here’s how it helps your organization.

Win against your competitors

If you haven’t used digital marketing yet to boost your site traffic, then that could be why your sales keep dropping. With your competitors already leveraging digital marketing tools, there’s no reason why you should be left behind in the dust. If you want to turn things around, then start looking for an affordable website advertising company to help you.

Expands your market

B2B e-commerce sales are expected to outpace b2C e-commerce sales by 2020, Social Media Today says. Don’t let those statistics go to waste. Integrate digital marketing into your marketing strategy. If you want to reach out to a bigger market and expand your consumer base, then use the numbers to guide you. With plenty of people going online to check for reviews before they shop for anything, digital marketing can help your business succeed.

Stand out from the crowd

With so many businesses online these days, it’s getting harder and harder for companies to cut through the clutter and make a strong impression on their prospective clients. That’s where digital marketing can help. With the right campaigns, you can stand out from the crowd. SEO marketing done right can do a lot to flesh out your company’s brand character and tone, which consumers often love.

Get brand loyalty

There are plenty of ways to make customers fall in love with your brand. However, being authentic and providing content that resonates with your audience is one way to get them to be loyal to your products or services. With pros to build campaigns that can send the right message across to your market, you can develop consumer loyalty to your brand.

Increase engagement

Marketing campaigns can also help build engagement with your brand. If you’ve ever wondered how some brands create rabid fans (Hello, MCU? GOT, anyone?), then work together with an advertising firm to help you package your brand and business right. That can lead to higher engagement levels. The higher consumer engagement levels are, the more likely it is for your target audience to spend money on your products or services.

Get more sales

An affordable website advertising company helps you get more sales. With better consumer engagement, you can increase the sales and conversion rates of your e-commerce site. If you’ve always wracked your brains for ways to increase your sales, then hiring marketing pros who know what they’re doing can make a major difference.

Grow your business

Think about the future. Your marketing can help you grow your business and usher in changes. By hiring marketing experts, you have the tools to reach out to a bigger market, all without draining your funds dry.


There are plenty of ways through which digital marketing can change your organization. If you’ve been having a tough time getting more sales or chasing after success, then follow these tips. Look for a firm to provide you with the marketing services you need.

Search Engine Optimazation information being displayed

Why Treatment Centers Should Be Investing in SEO

This entry was posted in SEO on by .

Since Google changed its policy on AdWords to no longer offer paid advertising to drug rehab and mental health treatment centers, these businesses have been at a loss of how to reach clients in need. SeoTuners offers SEO services as a superior solution to navigating the ever-changing landscape of Google’s paid advertising policies:

SEO Is Beating Out Paid Advertising for Treatment Centers

Ads related to drug rehab and mental health treatment have been showing up less and less on Google ever since their policy change two years ago. And while there is still an option for paid advertising through LegitScript, smaller organizations and single practitioners often can’t qualify for or afford the certification.

Additionally, nonprofit organizations with Google Ad Grants are unable to utilize these resources strategically or pay for other options.

Marketing Should Be Targeted

Google made these policy changes to protect the public from rehab clinics that were allegedly not providing quality care, but rather trying to turn a profit from the opioid crises.
Admittedly, marketing to populations struggling with drug and alcohol addiction has always been a bit of a gray area, and now is the time to rethink how you can customize your marketing strategy to best reach and connect with your audience.

Google’s restriction of AdWords has created an opportunity for treatment centers to see marketing in a whole new light. Rather than paying for advertising in exchange for exposure, treatment centers can take control of their own marketing strategy by utilizing SEO to build their website’s authority and ultimately gain exposure in exchange for quality of service.

When it comes to performing marketing for treatment centers, search engine optimization (SEO) is key, now more than ever. Prospective patients and their loved ones rely on Google’s top recommendations when researching treatment options, and everyone – even your competition – wants that top spot.

Investing in a quality SEO strategy will not only make your phone ring; it will allow your treatment center to shine for its merits, authority, and quality service, rather than for its ability to pay for advertising.

Creating your Treatment Center’s SEO Strategy

As you know, Google doesn’t make getting to the top of page one easy. Factors such as the number of reviews on your business, monthly website traffic, and the quality of your backlinks play a big part in determining whether your website truly fits your prospective patients’ needs.
But with Google’s new 3-pack, businesses need to rank higher in order show up in the fewer results provided by a search. While search results are determined by factors such as location and are customized for each individual, there are certainly things you can do to boost your chances of appearing in the top 3 results.

Optimize Your Website

Driving traffic to your website from outside links, landing pages, and social media content will increase your SEO and Google rankings. Here are some key strategies to optimize your website:

  • Research and equip your webpages with the right keywords (i.e. location-specific keywords)
  • Develop targeted customer profiles
  • Encourage reviews
  • Maintain a user-friendly and mobile-responsive website

Keywords and targeted customer profiles that are location-specific will help identify your treatment center with the communities you are looking to treat. SeoTuners can help you identify which keywords will help you connect with your targeted audience.

Additionally, having quality and detailed reviews will personalize your company and build trust with your potential clients. Building a quality SEO strategy involves any avenues that increase your authority, visibility, and positive image across the web.

Optimizing your website in a way that makes it as accessible as possible makes it favorable in SEO and Google rankings that ultimately aim to increase the quality of user experience.

The Power of Link Building

Before Google’s Penguin update in 2012, the search engine valued websites that included links to their webpages hosted on multiple sites. Think of it as the Wild West of SEO, where everyone and anyone with a website would cold call other sites to host or trade links. The more often your website was recommended through a link, the higher your page would rank in Google searches.
Since this update, link building is more strategic and intentional.

Rather than rewarding treatment center websites with links scattered across the web, Google values links with quality, well-researched, original content. This means that the more links you include that have reputable, high-authority websites, the better and more legitimate your website looks.

SeoTuner’s Specialized Treatment Center Link Building

Link building is a great way to prove that your treatment center is exactly what people are searching for, but it can be hard to gauge which websites will raise your pages to that coveted first page on Google.

On top of discovering high-authority pages, figuring out how to convince them to host your link on their website can be intimidating and time-consuming. This is why investing in SEO is vital, and why SeoTuners can be an excellent resource for your treatment center.

Investing in a service that specializes in treatment center SEO can be a gamechanger for your company. Our SEO specialists can help define your drug rehab center’s keywords, optimize your content, and cater to your customer profiles, and actively build out your links.

Plus, unlike other SEO services that still subscribe to old-school link building, SEOTuners’ unique plugin and treatment center network can immediately boost your drug rehab center’s SEO.

Our backlinks come from a network of treatment centers that are willing to provide links in exchange for them in return. This creates a reputable, reliable system for quality link building that will boost your center’s presence on Google and get you more visibility with your client base.

We Can Get You Results

We are currently working with over 100 treatment centers nationwide. Check out our Google My Business (GMB) page to read some of our positive reviews for yourself:

“SEO Tuners is my TOP Recommendation for increasing your Local GMB & Organic Search Engine Results. I've worked with the team at SEO Tuners for 3 months now and my business is ranked between 1 &3 in the 3 pack of GMB depending on the time searched, and my organic results for my site come up on the 1st page with all the key words the team has worked on generating visibility/exposure for.”

– Dan Ragetté of Harmony Haus

“I used SEO Tuners for two of my companies, and have been very happy with their service. Great communication and always transparent. Highly recommend!”

– Ryan Needle of Compassion Behavioral Health

“SEOTuners has provided a tremendous amount of professionalism since working with them the beginning of 2016. They have been a pleasure to work with and have driven great results overall to our organization here at The River Source. We value and recommend SEOTuners for all of your SEO needs.”

– Philip Westbrooks of The River Source

SeoTuners is well-versed in treatment center SEO, working with drug rehab centers to craft tailored SEO plans, boost page rankings, and drive traffic. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your treatment center marketing needs. Contact us today and boost your company’s web exposure.

How I Recovered From A Google Penguin Penalty

This entry was posted in Penalty Updates, SEO on by .

How I Recovered from a Google Penguin Penalty – Case Study

Recovering the site traffic you’ve lost is hard when you’ve been penalized by Google. But it’s not impossible.

Imagine this: your pages used to get a decent amount of traffic. Then all of a sudden, that traffic was gone. Like a lot of site owners who were hit with the penalty, you probably thought it was something temporary. Until the next few days saw your pages dropping lower and lower in the SERPs. That’s when you knew: you’ve been hit by the Penguin update.

Is recovery possible?

Some site owners would rather have a new website built than going over the mistakes of their old one. However, that plan is flawed. If you don’t fix what’s broken, how will you know you won’t make the same mistakes—and open yourself and your business up to the same penalties? The answer is simple: you’ll need to fix your old site. That’s where Penguin penalty recovery help comes in. By hiring pros that provide Penguin recovery service, you can get to the bottom of things. Once you know what you were penalized for, you can start taking steps to remedy the situation.

Know the importance

The first step is knowing the importance of high-quality links. Knowing and understanding the difference between a good link and a bad one will help you figure out which links you need to lose, Hongkiat says. This will include links from bad and irrelevant sites.

Pluck out bad links

When you hire pros for Penguin penalty recovery, you can count on pros to weed through your pages and get all the bad links out. This will include low-quality links, many of which you may not even know you’ve had. Pros can also remove links coming from websites that have little to no relationship with yours as well as links coming from pages with poor user experience.

Disavow those links

Hiring a firm for Penguin recovery service also means you have someone to talk to webmasters on your behalf and start disavowing links. They can help you get all the low-quality links removed. That’s going to help improve your rankings on the SERPs.


Recovering from a Google penalty is possible. With the help of a team of search marketing pros, you can get your pages back on track. You can also regain the traffic you’ve lost. With enough patience and by using white-hat search engine optimization and link building techniques, your site should start going up the SERPs once again.

7 Link Building Services That Actually Work

This entry was posted in Advertising, Marketing, SEO on by .

7 Link Building Services That Actually Work

Link building strategies remain a viable option for traffic generation. If you’re looking to hire online marketing experts for link building services in Ventura, here’s a list of services that still work.

Do guest posts

Guest blogging still works. However, it does come with a bit of work. You’ll need to find sites that accept guest writers, get in touch with the editor, think about a list of topics and do a pitch. If the editor says yes, then that’s the only time you can start writing the story, the Search Engine Journal says.

Blog about trending topics

This can help you get a couple of good backlinks, the Search Engine Watch says. By writing about timely relevant content, you can turn into a go-to resource for your target audience. Hiring a firm that offers custom link building services can help you with address the demand for these types of content.

Co-author a piece

Share your ideas and work co-author stories. This can help you spread word of your site and brand. If the content is relevant, then that will build up your brand’s credibility.

Use the broken link technique

Repurpose the content with broken links. That's another way to generate traffic to your site without using up too much of your resources. Hire pros for link building services in Ventura to help you.

Use content marketing agencies

Custom link building services can do a lot to help your firm get plenty of traffic and conversions. Experts from online marketing agencies with the skills and expertise you need can provide you with affordable and effective solutions.

Look for blogger outreach services

This is when you hire an agency or person to promote your content by using manual link building along with blogger outreach. That’s another way to effectively link build.

Create press releases

Help from a PR agency can also be key in getting your company mentioned in the press. That can lead to more brand awareness and recall. If you are trying to build your organization’s reputation, then this is one way to spread the word.


Link building remains a viable and effective way of getting traffic to your site. If you want to boost your conversion rate, then talk to experts and see what link building can do for your business. Evaluate your options carefully—including the pros and cons of each one—so you’ll know which solution best fits your needs.