Category Archives: SEO

Why Invest in SEO for a Drug Rehab?

This entry was posted in Advertising, Marketing, SEO on by .

Addiction rehab is an industry that is extremely competitive. While it’s unfortunate, it’s an undeniable fact that there is a constant and growing need for rehab programs in the United States and elsewhere. Thankfully, there are always plenty of new rehab facilities popping up to meet this need – but that means a lot of competition for those who are in the business of providing these services.

How do you remain competitive enough to not only cover costs but remain profitable as a rehab facility? Investing in drug rehab SEO is an important part of staying competitive in the modern marketplace – and important in reaching the most people who need the services you are offering.

 

Reaching the Most Consumers

 

Today’s patient often relies on the internet to find the services they need. While there will still be people who are referred to rehab facilities by their physician or a counselor, the majority will find their provider by relying on word of mouth, internet searches, or both.

 

To help consumers find your facility, it’s important to have a website that is optimized for search engine queries. Having complete and accurate information available at all times is key; consumers should be able to search for your services and your location and have your site pop up as one of the most relevant search results. Making this happen is what SEO – search engine optimization – is all about.

 

Local SEO for Rehab Programs

 

If you’re not sure how to optimize your company’s website for local consumers to find via searches, you’re not alone. Many companies struggle with this, especially when it comes to industries like medicine and rehabilitation.

 

Working with an SEO professional can help you navigate the process and make sense of creating a better, more functional website that will lead your potential patients right to your check-in desk. By combining great website design, sure-fire digital marketing efforts, top-quality content creation, and overall optimization of every page your company uses, these professionals can make it easy for local consumers and their loved ones to find your facility.

 

Drug rehab SEO is more than just a smart investment for your organization – it’s a necessity in the modern marketplace. Don’t let your local competitors steal business that should be yours or keep you from helping the people who need you most. Utilize the services of an SEO professional or team and make the process of finding your facility and services an easier experience for those in need.

10+ Tools that Can help for SEO Competitive Analysis

This entry was posted in Content, SEO on by .

Using SEO competitive analysis can help businesses understand their competition and their place in the current digital market. Here are some tools your company can use to do exactly that – as well as plan your path to crushing your local and worldwide competition - as recommended by one of the top SEO services in Ventura:

SEMRush

 

SEMRush is a top choice for businesses of smaller size and with less concern about international markets. Focused tools make it great for those just starting out.

 

Searchmetrics

 

Founded in 2005, Searchmetrics was originally designed specifically for competitive analysis. It has since shifted its focus to content marketing performance over SEO, but the suite still offers you a look at all aspects of your overall optimization and performance against your competition.

 

SpyFu

 

Spyfu has also been around for a long time in terms of the digital marketing world and offers a look at your strongest competition in local and worldwide markets.

 

iSpionage

 

If you’re looking for diversity, iSpionage might be your best bet. Covering additional platforms like Yahoo and Bing and incorporating data from Google Australia, Canada, and other international markets, it offers more diverse data for business looking to monitor international competition and growth.

 

SERPStat

 

SERPStat is a newer tool, with content and capabilities comparable to SEMRush and SpyFu.

 

Ahrefs

 

Ahrefs is beloved for being one of the best link tools available today. Its backlink data makes it excellent for analysis of the number of competitors you have based on keywords.

 

SimilarWeb

 

If you need help understanding exactly how a website attracts traffic and how to put that to work for your business, SimilarWeb can help you do exactly that.

 

BrightEdge

 

When you need enterprise-level services to keep tabs on your competitors, BrightEdge might be your go-to choice. Its technology will help you identify what’s working for your competitors, so you can put it to work for your company, as well.

 

Conductor

 

Need more enterprise-level options than those available through BrightEdge? Conductor offers views of future SEO prospects and helps you plan for obtaining your goals in your local and worldwide markets.

 

Quantcast

 

Once comparable to SimilarWeb, Quantcast recently switched their approach to offer enterprise-level clients personalized, custom reports on their own SEO footprint and competition.

 

Jumpshot

 

Jumpshot is a newer arrival to the SEO tracking and analysis market and is shaping up to be one to watch for clients of all levels. With accurate data sourcing and quality results, it may well make it to the top of many tool lists soon.

 

With all these options, choosing the right ones for your business can be tricky. Contact us here at SEO Tuners for more information on SEO services in Ventura and about how to best utilize these and other tools to make the best of your SEO efforts – and maximize the returns you see.

How Your Business Can Benefit From SEO Packages

This entry was posted in Advertising, Local, Marketing, SEO on by .

Having an online presence for your business is a must today. However, just having a website isn’t enough. If you want a stream of online traffic coming to your website, you need to incorporate Search Engine Optimization for your business. Here are a few major ways it can benefit you.

Long-term Passive Results

 

Unlike regular advertising where you have to continually pay for space or time, the best SEO packages can generate continual, on-going traffic for your business. While SEO can and should be a continual effort, a lot of SEO work can be done just one time but still generate traffic for your website and business well into the future. This is essential passive or residual results that pay off month after month. Once your website is established in the search results, your content can continue to help build credibility.

 

Targeted Website Traffic

 

Not only is increasing your website traffic a core goal of any SEO package, making sure that traffic is highly targeted is even more important. This means attracting visitors that are much more likely to turn into customers or clients for your business. The SEO strategies can focus on certain types of people who are looking for exactly what you offer. Much of SEO strategy is built around people finding your website based on specific keywords that related directly to your business, product or service.

 

Brand Recognition and Credibility

 

Having your website pull up high in search engine results shows credibility for your business. It shows people you are an authority and that you know what you are doing. This conveys instant credibility and gives people comfort. It also helps increase your businesses brand recognition. So much of the best SEO packages include on-going content creation, such as blog posts, that help attract even more traffic because it brings value to your target market. It does this by answering people’s questions and solving their problems. You are the expert in your business, so you know what your potential customers want and need.

 

User-Friendly Website

 

Focusing on quality SEO will create a user-friendly website since much of good SEO is about how your website is designed. It also helps to have a design and navigation that is mobile-friendly. More than half of all website visitors are using a phone or mobile device, which matters a lot in the overall experience of your visitor.

Benefits of Professional SEO Services on Small Business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Any small business can benefit from a strong online presence that attracts a specific target market of potential customers. This is especially true for businesses with a smaller marketing budget looking to generate consistent traffic to their website. Search engine optimization is a highly effective way to do this. Here are the main benefits of using affordable website SEO services for small businesses.

Local SEO Service

Quality SEO helps increase your overall brand. When people search online for your type of business, and your website pulls up high in the search results, it builds your businesses up as an authority. This goes a long way in building trust with your website visitors, especially if your website content brings them value and answers their questions. They are more likely to do business with you if they have gotten value from your site.

 

Affordable website SEO services can help you generate on-going traffic to your website that can last for years. This is a terrific long-term result on your investment in your website. Having a steady stream of targeted traffic to your site can mean a huge increase in the exact customers you are looking for.

 

A professional SEO service will work with you to focus on your goals. This can change over time and even at different times of the year. They can set up a strategy that works for you. They can also review results and analytics to determine what is working and where to increase focus. These are some basic services you should expect from any affordable website SEO service.

 

Working with experts who understand the many changes in SEO is a huge plus. They will not only know the changes that have happened in the past but also what may come in the future. As SEO strategies can change, there are still some core things that apply no matter what type of business or website you have. All this can be confusing to someone not experienced and can end up being time-consuming and costly. It also can create frustration when things just aren’t working.

 

Lastly, a good SEO company will be able to grow its services with your business. This is important to scale all services to match any changes in the services or products you offer. This also applies if and when your target market changes. The type of SEO content can be altered based on your focus.

The Ultimate List of Reasons Why You Need Search Engine Optimization

This entry was posted in Advertising, SEO on by .

Search Engine Optimization continues to be one of the most important forms of marketing for any business serious about its online presence. Here are six reasons why you need SEO.

SEO Is An Investment In Your Business

 

Just like any form of marketing or advertising, good SEO is an investment in your business that can have lasting returns for years. Unlike advertising where you have to pay for space for a print ad or time on the radio or TV, quality SEO can help you generate on-going targeted traffic to your website every day. Working with an affordable website SEO company can help you get started with the basics.

 

SEO Helps Build Credibility

 

Having your website pull up high in search engine results shows credibility for your business, product or service. It instantly communicates that you know what you’re doing and that you are a trusted authority. It’s often the first impression people have of your business, so it’s a critical part of your overall brand and marketing.

 

SEO Brings Targeted Traffic

 

Sure, you want more visitors to your website, but wouldn’t it be even better to have highly targeted visitors who are more likely to become customers? Of course, it would! That’s what an affordable website SEO company can help you do base on your goals and budget. They can help create content that attracts the specific people you are looking for and that are looking for your type of business.

 

SEO is Customizable

 

Any good SEO service will work with you to customize services to your needs. Your website might need more or fewer services. The audience you want to attract could require certain strategies, such as blogging service. As your website and business grow, so might your SEO plans and budget. You can review what strategies are working and which ones are not, and adjust as time goes on.

 

SEO Can Increase Local Traffic

 

If you have a business that relies on local customers, SEO can be tailored to attract people in your community. This can include people who live or work in your area or people who are just passing through.

 

SEO Reveals Valuable Data

 

Once traffic to your website increases, you can gather great information about your visitors, such as which pages or blog posts they visit most and what keywords they type to find your site. This lets you focus efforts on what works.

 

 

 

Online Lead Generation Strategies for Drug Rehab

This entry was posted in Content, Marketing, SEO on by .

Generating online leads for your drug rehab center is a terrific way to create a steady stream of qualified people who may eventually become clients. Here are four effective ways to create on-going leads online.

Addiction, Medical Concept with Selective Focus. Addiction Diagnosis, Medical Concept. Composition of Medicaments. Addiction, Medical Concept with Pills, Injections and Syringe. 3D Render.

Targeted Search Engine Optimization (SEO)

 

No matter what specific clients you want to serve and help on the path of sobriety, creating a good SEO strategy is a must for generating drug rehab leads. This remains one of the best and most effective long-term lead strategies. This refers to creating specific content for your website and blog roll targeted to attracting the specific people you want as potential clients. It can involve the text on your site, the descriptions of each page, meta tags, the layout of your site, and the overall topics of your blog posts.

 

The goal is to have your website links pull up high in search engine searches. SEO changes pretty regularly, but the main purpose is to focus on bringing value to those you want to attract to your rehab center. It can create a steady flow of strong leads.

 

Drug Rehab Leads from Pay-per-Click Ads (PPC)

 

Pay-per-Click ads can be a fast way to generate targeted rehab leads. However, you will need to pay (yes, per click). These are text ads written around keywords that link to your drug rehab center. So, when people type those keywords in search engines, such as Google, the ad pulls up in a highly visible spot. These are effective because you already know someone is searching for you or your services, which results in highly targeted and qualified leads. You can also look at reports that reveal which keywords are performing best.

 

Create Landing Pages and Forms to Capture Emails

 

In addition to your website, you can create simple landing pages that give an overview of your center. This creates drug rehab leads because people will enter their email address if you are giving them something in return such as a free guide, educational video or e-book. This is known as a “lead magnet.” You can then send helpful emails and communicate with these potential clients.

 

Write Helpful Blog Posts

 

Blogging is still an effective and powerful way to generate on-going drug rehab leads. The purpose is to write content that brings value, solves problems and educates the specific leads you want to attract. This evergreen content can help generate leads day and night.

 

 

Link Diversity – Still Relevant to SEO?

This entry was posted in Advertising, Content, Marketing, SEO on by .

When trying to build your website’s credibility and visibility with search engines, one thing is for sure—there are always changes. One of the big topics over the last few years is with link diversity. This refers to inbound links to your site from other sites and pages. This can include similar websites in your industry or niche, directories, articles, blogs, press releases and more. This can also mean links from several domains such as .net, .com, .edu and more.

There are professional link-building services in Ventura that can help you build link diversity. But is this still relevant for improving your website’s SEO? It’s not the same as it used to be, but it still can be an effective way to help your site improve rankings. Diversity helps these inbound links not look spammy. If all of these links are from one source, that can look fishy to search engines.

 

Overall, it helps to have several different inbound links from several different sites, directories and sources. Of course, this is what you want anyway—more and more sites linking to helpful, credible content on your website. This only helps to drive traffic to your site. There are many other ways to do this, and while diversity is less of a major factor than it used to be, it’s still something to be considered.

 

You certainly don’t want to go the opposite direction and have no diversity at all with your links. Having all of your inbound links from just one or two sources just isn’t natural. However, focusing on creating relevant content that your target audience actually wants and needs is always going to be a better strategy that naturally can create more inbound links to your site.

 

So, if you are considering working with link-building services in Ventura, ask about their stance on link diversity and how it is incorporated in their SEO package options. Also ask them to explain why or why not they think it’s important and relevant to your business and your goals. But also ask how this strategy works with other SEO options and services they provide.

Why Rehabs Require Specific Help Due to Changing SEO Standards and Practices

This entry was posted in Advertising, Marketing, SEO on by .

If you run a rehab center and want to increase your website’s exposure so you can help more people, there are some specific things to consider when focusing on Search Engine Optimization (SEO) practices. Treatment center marketing has some unique characteristics, especially when marketing online. It can be a sensitive subject.

First, think about your end goals for your rehab center. What is it that you want people to do who find your website? Do you want them to call to set up an appointment? Do you want to capture their email address? Ultimately, you likely want more leads and more admits to your center.

 

Maybe you have some competitors that you want to rank higher than in search engine results. There are a lot of factors to consider. If you are considering hiring a professional SEO company to help with your treatment center marketing, some specialize in this niche and industry. Rehab and treatment centers are a specific topic. Because it’s dealing with drug addiction and substance abuse, the content on your site is sensitive. You also want your site’s visitors to feel comfortable.

 

A good SEO company will spend time researching and understanding your target market. They also will talk to you about your specific goals and needs. Perhaps you want to educate your target market about the signs of drug addiction. This requires an experience and expertise that you can provide, but the SEO company can help you create this content in a way that boosts your SEO.

 

A good SEO company will also be able to help you find specific keywords that your target audience is searching for online. These keywords are important to build your website’s content around. This is what helps your website pull up higher in search engines for specific keywords people are searching for.

 

Another service to consider for treatment center marketing is the overall design and functionality of your website. You want it to be mobile-friendly, easy to navigate, engaging and fast. Work with an SEO company that will look at your entire site to make sure it’s search engine friendly.

Seven Steps we must follow On Mobile-First Indexing

This entry was posted in Mobile, SEO on by .

Optimizing your website for mobile is more important than ever. More than half of all visitors to most websites are using some sort of mobile device. If your website has a mobile URL, Google deems these more relevant and most important in most cases. If you are considering working with white hat SEO services to help with mobile indexing, here are seven steps to follow.

Some experts predict that all sites will eventually go to mobile-first indexing, even if they are desktop sites or not mobile-friendly. So, this is a major issue to pay attention to. Some of these types of websites have already been moved to mobile-first indexing.

 

There has been a cache bug reported where Google displays the 404 error for pages that recently transitioned to the mobile-first indexing. It looks as if this bug does not negatively affect the crawling, indexing or ranking of the websites, which is a good thing.

 

According to most white hat SEO services, Google now shows the mobile websites to users searching on mobile devices and the desktop URL to users searching on a desktop. This only works if the URLs are different. As an example, a mobile URL would be like this: http://m.mycoolwebsite.com.

 

A new and upcoming speed update (how fast your site loads) is not related to the updates in mobile-first indexing. Upload speeds are still very important, but as of now aren’t included in the changes we are covering here.

 

If you pay attention to your site’s crawl rate, you might see a slight increase, but that is likely due to Google reindexing all these sites. Most people will not notice any changes.

 

Most white hat SEO services agree that, in the case of mobile, the key to boosting Google rankings is having a site that is mobile-friendly. Just because there is a shift to mobile-first indexing doesn’t mean your site will move up in the rankings.

 

Don’t be worry about any effect to menus, tabs and expandable menus during this reindexing for mobile. Those areas and features should work as normal.

 

Guide to SEO Success Factors in 2018

This entry was posted in Advertising, Content, Marketing, SEO on by .

The only thing that stays the same in the world of search engine optimization is the constant flux. But that doesn’t mean there aren’t some specific things you can do to succeed in your SEO efforts in 2018. Here are some effective things you can do that are still important.

Valuable Content

Creating valuable content that is genuinely intended to serve, teach, entertain or inspire the specific audience you want to attract will always be a great way to go. White hat SEO services preach about getting specific with your content, because people have specific questions and needs. Your content can answer those questions and meet those needs. Build this around the specific keywords your audience is online searching for.

 

Keywords

Spend some time searching for keywords relevant to your site, business or content. This reveals what people are already online searching for. This will also give you ideas for other keywords you might not have thought of.

 

For example, if you are a personal trainer wanting women clients, you may find that they are searching for “home arm workouts without weights” instead of searching for “how to strengthen triceps.” Both topics are very similar, but the keywords are quite different because the first reveals a specific need and question from a specific audience.

 

On-page SEO

Creating specific, keyword-rich content is known as on-page SEO. This is critical in people finding your website. However, off-page SEO is also highly recommended by White hat SEO services. Off-page is basically links from other sites (because they are “off” of your site) that lead back to your website. This helps a lot when websites that are more credible than yours link to your site. Links can also come from directories, blogs, video sites like YouTube, press releases and more.

 

Layout and speed

Make sure your website layout, load speed and content are mobile-friendly. More than half of all website visitors today are using a mobile device, and that number is growing. The experience of reading and navigating a website on smaller mobile screen is much different from using a wide desktop screen.