Category Archives: SEO

The Key to Using Keywords in SEO

This entry was posted in Marketing, Mobile, SEO on by .

Keywords are a notorious buzz phrase for SEO, but it can feel nearly impossible to find specific instruction on what they are, how to use them properly, and why they are important.

When google crawls your website pages, it picks up on which words you use frequently in a specific piece of content in order to place it correctly in front of an audience who would most likely be interested. These are keywords—the words that you are consciously (or unconsciously) working into your content in order to communicate to Google what your content is about.

Keywords should represent your content accurately, specifically, and consistently. So how exactly do you ensure that your website is utilizing keywords correctly?

Keywords Speak for Your Content—Be Precise

The purpose of keywords is to communicate to Google what type of audience to put your content in front of. This is crucial—you don’t just want your content placed in front of a lot of people, you want it placed in front of the right people who are going to engage with it and potentially become clients or customers of your business.

Your keywords should be directly and specifically related to the type of content you’re producing. For example, if you’ve written a page or a blog about umbrellas, you will want to do more than just use the word “umbrella” repeatedly in your content as a keyword. First of all, “umbrella” is what you would call a “short-tail” keyword, meaning that it is just one word and is very broad.

This is problematic for a few reasons. Short-tail keywords, while searched at a high volume, are incredibly competitive in SEO. It’s very unlikely that your business will be able to rank for short-tail keywords in the sea of other similar companies trying to do the same. This is not to say that you should avoid short-tail keywords, but that you should be aware of the benefit of seeking out less competitive keywords.

While “umbrella” is a highly searched keyword, more often than not people actually search a longer phrase or question that happens to have the word in it, rather than just the word itself. This is considered a “long-tail” keyword. Most searches are for long-tail keywords—but they don’t have the same search volume as short-tail keywords, because they are so unique. According to Ahrefs, 92% of all keywords get 10 or fewer searches per month.

Consider why people might search the term “umbrella”. A person might be looking to purchase an umbrella, learn about their history, figure out what material they are made out of or even find puns in relation to the word. There are infinite possibilities for long-tail keywords, and the more specific they are, the less competitive they are to rank for.

Long Tail Keywords

Don’t Stuff

One of the worst things you can do for your search engine rankings is “keyword stuffing”. While you may have heard that you should pack as many highly searched words into your content as possible, this can really hurt your rankings if your content is not actually quality and relevant to the search terms. Google’s algorithms pick up on random keywords placed without context, and they might bump your site’s ranking down.

You don’t just want your content to be seen or even clicked on—you want it to be interacted or engaged with.

It’s also important to keep in mind that your keywords will vary depending on the specific page of your website—pages are what rank for keywords. Many websites actually receive the most traffic to pages that aren’t their home page—organic traffic from authentic interest in the topic.

The best thing you can do for your SEO right now is to create quality content—at least once a week according to experts—that is 1000+ words. But if you can get a quality message across in less words, don’t add more words just for the sake of meeting the word count.

Put your content first, and then work on incorporating keywords that accurately and specifically describe that content and answer potential search inquiries. However, it can also be a useful strategy to look into what people are searching and consider creating quality content that would address those questions.

Consistent keyword research can not only keep you informed about what keywords you should include in your content, but also what content might be missing that you can provide.

For example, if in your keyword research you stumble upon a highly searched long-tail keyword that doesn’t have many quality search results—this might be a niche that you can fill. Just ensure that you’re truly writing quality content to answer search inquiries, not writing content that simply is framed around repeating the keywords.

Persistence Is Key

 The most important part of working with keywords is that it should be an ongoing process. It’s going to require some trial and error, and because what people are searching for is always in flux, your targeted keywords should also be reevaluated.

It has also become more difficult to conduct keyword research over the years, so it requires more focus and strategy.  While organic keywords were once accessible in any Google Analytics platform, since 2019 Google has increasingly been encrypting keywords, making it harder for businesses to research what keywords are relevant to their content..

But there are plenty of free and cheap tools out there that are worth the investment for this process, such as:

  • Google Analytics
  • HubSpot’s Sources report
  • Google Keyword Planner
  • SEMrush
  • com

You can also start simple with a Google search. Take a stab at searching for something that might relate to your business and look at the autocomplete options on Google. You can also look at related search terms at the bottom of the Google results. You may find good keywords here—or at least get some idea of what people might be searching for that you can cater to.

Google search related to umbrella puns

Setting aside a certain amount of time on a schedule to do keyword research and discussion is crucial to a strong SEO strategy. Not only is search data constantly changing, but so is Google. With every algorithm tweak Google becomes better at guessing what someone wants when they make a search based on their search history, location, and previous click-through-rates for similar searches.

Google’s RankBrain algorithm, released in 2015, is still having an effect on search engine optimization because it is an AI algorithm that is continuously learning and changing search results. In fact, according to Google, 15 percent of searches have never been heard of before by Google every day.

Consider setting up a brainstorming session with your staff to make a list of inquiries your potential clients might have, carve out 10 minutes a day to do some keyword research, or invest in a paid service to optimize your keyword SEO strategy.

SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

Bottle of pills dumped out

Ethical Marketing in the Midst of The Opioid Crisis

This entry was posted in Marketing, SEO on by .

Since the early 2000’s, the U.S. has been dealing with an opioid addiction and overdose crisis. In 2016, opioid overdoses accounted for more than 42,000 deaths, which was more than any previous year on record. One year later, the U.S. Department of Health and Human Services (HHS) declared a public health emergency.

And perhaps more upsetting, an estimated 40% of opioid overdose deaths involved a prescription. This past March, the company that makes the narcotic painkiller OxyContin, Purdue Pharma, agreed to pay a $270 million settlement with the state of Oklahoma for playing a role in the opioid crises.

Not soon after, Teva Pharmaceuticals, the world’s largest generic drug maker, appeared alongside Johnson & Johnson in court against the state. Both ended up settling—Teva for $85 million and Johnson & Johnson for $572 million.

According to Oklahoma Attorney General Mike Hunter, opioid overdoses in Oklahoma killed more than 4,600 people in the state from 2007 to 2017, and it will take an estimated $17.5 billion over 30 years to address the crisis.

There are some signs that opioid addiction is beginning to decrease. The Centers for Disease Control and Prevention (CDC) reported 12,757 overdose deaths from prescription painkillers in 2018, which is down from 14,926 deaths in 2017—but is still too high.

Now an estimated 1,500 similar lawsuits are to be filed by state, local and tribal governments in order to compensate individuals for pain and suffering, ambulance runs, jail treatment costs, and childcare for children whose parents have died from overdoses.

It’s no wonder that the trust U.S. consumer’s have in brands has been steadily declining over the last few years, now holding at about 54 percent, according to the 2019 Edelman Trust Barometer.

But it’s not just pharmaceutical companies that are receiving blame for shady and immoral marketing tactics—it’s also addiction treatment and drug rehab centers, the very places these settlements will be invested into in order to prevent and treat opioid addictions.

Facts about the opioid epidemic

False, Deceptive, and Misleading Marketing  

Public nuisance laws are typically applied broadly to cases in which something is interfering with the general public’s rights—such as rights to public spaces like roads, waterways, or parks. But in the recent legal suits against pharmaceutical companies, the state of Oklahoma is arguing that false, deceptive, and misleading marketing is interfering with the public right to health.

While many treatment centers are honest, upfront, and truly do only want the best for their patients, some unfortunately resort to deceptive tactics, dishonest marketing, and even scams in order to get and keep clients.

And unfortunately, these scams have been known to target patients who have a lot of money—or good insurance. This hurts those patients as well as patients without money or good insurance coverage. For example, in 2017 some marketers were using the Google geographic targeting features to hide their ads for searches made from low income areas, such as Trenton or Camden. They would also hide their ads from searches made with the words “free” and “Medicaid”.

Some third-party businesses even sprung up in the wake of the opioid crisis that acted as referring hotlines—sometimes to their own treatment centers, and sometimes just to sell leads to centers who would pay top dollar for desperate clients who could pay handsomely—no matter whether they were reputable centers or were a good fit for the clients.

And Google unintentionally made this an easy scam by offering advertisers unique “tracking” phone numbers that would forward to a company’s phone—and they would only stay up as long as the ads did.

Sometimes even legitimate treatment centers experienced their Google ads phone numbers being hacked and remoted to other locations. According to a Google Top Contributor, since business owners aren’t notified of such changes by email, they would have to login to their “Google My Business” account page in order to verify periodically that their information was still correct.

Worst of all, some of these shady treatment centers were hardly even treatment centers at all. There were reports of human trafficking, prostitution, forced drugging, and kick-backs between labs, treatment centers, and halfway houses in order to keep profitable patients in the system, pulling profits from charges for daily stays and urine testing.

Protect Your Business, Your Reputation & Your Clients

In order to protect your business reputation as one that is secure, legitimate, and compassionate towards those that are suffering from addiction, you’ll need to in fact be secure, legitimate, and compassionate.

You can ensure that your business and your clients are protected from any possible hacking attempts by:

1.Obtaining an SSL certification for your website.

This will ensure a secure connection from a web server to a browser to protect your clients from harm when they visit you online.

2. Claiming your Google My Business Listing.

If a business hasn’t claimed its listing, anyone can “suggest an edit” and change the phone number or other contact information. Be sure to check on your Google My Business Listing regularly to make sure that it is taking your clients to you, rather than any would-be hacker.

3. Giving advise to your clients about what they can expect from contact with you.

Who will be taking their calls, how they can know they’re really speaking with you, and what are the locations that you work with? The more information you give your clients, the more secure they’ll feel that they’re really in the right place.

Once you’re sure that you and your clients are safe from harm, you’ll need to ensure that you’re worthy of your clients by maintaining ethical marketing practices that put their recovery first.

Remember Your Mission

Never forgot that you should be in the treatment center business out of a desire to help people and their families, not to use them for your own financial gains. The opioid epidemic can only be taken on by true compassion for and devotion to our communities.

If you do choose to ask your clients questions about their insurance, do so out of a desire to get them the best treatment they can afford, not to know how much they’re worth. Consider that just because you or an associate accepts a client’s insurance, does not mean that it’s a good fit. First and foremost, pay attention to your client’s needs.

Be sure to also pay attention to what your treatment center has to offer that could set it apart from others. Do you have a low client to counselor ratio? Do your counselor’s have personal experience in dealing with addiction themselves? Do you have a lot of experience working with a particular addiction or demographic? Your goal shouldn’t be to help everyone—you should realistically aim to help a certain group of people more efficiently rather than all of them no matter what their unique situation is.

Don’t shy away from building a network with other treatment centers that are different from your own and referring patients to where you think they will do best. Whether the client has success with you or a another center in your network—a positive review will reflect well on everyone involved.

Tread Carefully on Social Media

Social media can be an amazing tool to reach out to people who are in need and may be disconnected from family, friends, and their community, However, be careful not to use it as just a lead source or simply a platform to push your services.

Social media is best used to educate, inform, and connect people in need with services that you may or may not be the best center to provide them with. Your best bet is to publish a blog with regular updates that will give valuable information to people who may be thinking of trying rehabilitation services but are wary of the process or recovering addicts who may need some extra reassurance that their struggle is real and they are not alone.

SEO is one of the best methods for treatment centers to flourish online—but it will do its best if you have real, authentic content that can be key-word optimized.

If You’re Good at What You Do, It Will Show

 Your client testimonials and reviews are your best marketing materials. Encourage your previous clients to give you feedback, positive and negative, and grow authentically with any criticism you receive. Ensure that your reviews are front-and-center on your website and even consider incorporating them into your blogs every once in a while.

Be sure to also check up on your web presence on third party sites and apps. You can set up a Google alert for the name of your drug rehab or treatment center so that you’ll receive an email notification when you’re mentioned online.

Finally, if you need help, don’t hesitate to reach out to a professional. An SEO or digital marketing company like SeoTuners can help you get your treatment center’s name out there while using ethical practices such as white-hat link building, organic and local SEO, and review monitoring. Contact us today to find out more about how we can help you accomplish an effective addiction treatment marketing plan.

 

Hiring an SEO Agency to Enhance Your Business Revenue

This entry was posted in Advertising, Local, Marketing, SEO on by .

Better marketing leads to higher conversion rates and sales. If your products and services aren’t selling as much as you thought, you may be marketing them wrong. With more and more consumers switching to online shopping, you have a vast market to win over. Don’t waste your shot. Make your campaigns count by hiring the services of an SEO agency in Ventura. Expert online marketing advice can help you grow your business and revenue.

Know your market

SEO offers you a multitude of consumer data, the Entrepreneur shares. By knowing your target market inside and out, you’ll have a better idea of why your campaigns fail, why your competitors succeed, and what you can do to turn things around.

Drive website traffic

Organic search remains the primary source of online traffic, the Search Engine Journal notes. If you’ve got poor organic search traffic, though, an SEO agency can step in and help. Pros can implement campaigns to get your pages to rank higher. Better rankings will mean greater visibility, which leads to more sales. Remember that a reputable firm won’t promise to put you on the first page of the Google search results, though. Anyone who works in digital marketing knows that search marketing campaigns take time. If a firm comes up to you and says they can do it in a month or two, they’re lying.

Build trust and credibility

The goal of most companies is simple: to cultivate a loyal consumer base that will continue to increase demand for the company’s products. That’s one way to keep the business going. Rabid consumer loyalty doesn’t happen overnight, though, not unless you’re Robert Downey Jr. playing Iron Man for the first time. Companies with little to no star power can rely on SEO marketing campaigns to do this for them instead. With marketing campaigns that establish your business as an authority in the field, you can get the trust and confidence of your market. If they trust your brand or business, they’re more likely to try out your products or services.

Improve engagement

Ever wonder what causes people to go to the theater and sit down to watch the same film for the hundredth time? Why do people line up just to get an ultra-expensive phone when they can get one for a much lower price? That’s brand engagement at work. It’s not enough that people know your brand. Your brand could be around for decades and still not elicit any consumer engagement. By hiring an SEO agency, though, you have pros to help you. They’ll determine the reasons behind your brand’s poor engagement and implement strategies to upgrade your brand. For some companies, it’s as simple as consumers confusing their brand with another firm. For some, consumers simply find their story boring. With expert assistance, you can transform your brand, create a story that your customers will love, and create deeper, lasting engagement. With greater engagement, you’ll get more people to buy your products and try out your services.

How to Market Your Drug Rehabilitation Center

This entry was posted in Advertising, Marketing, SEO on by .

The National Survey on Drug Use and Health states there are about 19.7 million adults in the U.S. who struggle with substance abuse disorder. The fact that drug addiction and abuse is costing American society more than $740 billion annually in lost workplace productivity and healthcare bills. Add to that rime-related expenses, and the numbers become even more alarming. There’s a need to ensure that people with the addiction get the treatment they need.

 

Treatment for select few

 

If you already have a drug rehabilitation center, then you’ll want to make sure your facility is always at full capacity. However, while the numbers of substance abuse and addiction in the country are high, only a quarter of that seek out or even receive proper treatment. Plenty of factors contribute to that. People are afraid of the stigma attached to addiction and would rather suffer on their own than seek out treatment. Some are afraid of the unknown. Unsure of the treatment, they refuse to check into rehab. Some cite cost as a problem. Out of all these, your campaigns should target those who want treatment but are afraid because they don’t know enough to make the right decision. That’s your market.

 

Marketing to solve the problem

 

Knowing the challenges that face the addiction recovery market will help you come up with better strategies. Once you’ve identified your audience, start looking for professional help for drug rehab marketing. Each strategy will focus on building and providing the necessary knowledge that people with addiction need to decide about pursuing treatment.

 

Choosing the right team

 

Smart, focused, and insightful marketing doesn’t happen by accident, though. It’s a product of skill and experience. That’s why it’s important to find the right marketing firm to create your campaigns. Do your homework. What kind of qualifications does the firm have? How long has the company been in the business? What kind of marketing services does it offer?

 

Look for specialization

 

Not all SEO marketing firms have meaningful experience in marketing drug rehab facilities. If you want stellar results, pick a firm that has already handled drug rehab marketing in the past. Ask them questions about that project. What marketing campaigns or strategies did they use, and will they use the same techniques again? Were the results successful?

 

Ask about the process

 

What strategies will they implement for your facility? Addiction recovery centers operate under the idea of trust and credibility. Given how serious addiction is, it’s only right that people take the time to get more information about the facility. They read reviews. They check websites. They ask for credentials. They want to know that the facility is trustworthy. Your marketing strategy needs to integrate that into the campaigns. A good marketing firm understands that. A bad one does not. Look out for that difference when you ask the company about their plans for your facility. If the company is more concerned about getting customers to your door by marketing low-cost services over building trust, look elsewhere.

 

Reviews button on a keyboard.

Five Reasons Why Authentic Online Reviews Are Essential

This entry was posted in Content, SEO, Social on by .

Word of mouth used to be one of the only business marketing methods. While people will still choose one business over another because of a friend or family member’s personal recommendation, it’s very likely they may also seek out online reviews. Because of the increasing pervasiveness of the internet in our everyday lives, it’s essential that your business has an online presence and reputable reviews for when potential customers inevitably search for you online.

Potential customers also look for reviews offsite, such as on sites like Amazon, Yelp, Trip Advisor and Google when deciding whether to purchase your products or services. In fact, 90% of consumers read online reviews about a business before visiting and 88% of consumers trust them as much as a personal recommendation. Some won’t even consider purchasing a product or service if there are no reviews!

SeoTuners offers the following 5 reasons why authentic online reviews are essential to your business strategy:

Increase Your Conversion Rate

How can reviews be so trusted and crucial to businesses when they are almost always posted by complete strangers? The key to increasing your conversion rates with reviews is to ensure those reviews are authentic, diverse, and detailed and taken from trustworthy sources.

Note that we didn’t include the word “positive” on this list. Having some bad reviews as opposed to all positive ones can actually increase your conversion rate more. Research suggests that consumers are more likely to trust reviews when there are both good and bad comments, while some even suspect censorship or faked reviews when there are no negative reviews at all.

There are services that offer ‘fake’ reviews in exchange for payment, but these can be damaging to your long-term business reputation, raise suspicion among consumers, and cause you to miss out on potential business growth and important intel.

Strive to obtain as many authentic reviews as possible and don’t worry so much about the bad ones—they will make the good ones seem more legitimate. Rather than deleting or challenging negative reviews, consider responding to them sympathetically and specifically addressing the concerns brought up to put a positive spin on the way your company handled criticism.

Improve Your Organic Search Rankings and SEO

Of course, this is our number one priority—it’s no surprise that organic reviews have an excellent effect on your SEO rankings. If you have reviews posted on your website, they are unique and informative content that will give your brand authority, relevance, and potential keyword boosts. Reviews can help your visitors find your site organically and optimize click-through rates.
External reviews on sites such as Google, Amazon, Trip Advisor, or Yelp can also boost your SEO rankings. Google’s local search algorithm incorporates all these reviews in its search result listings, and each Google update seems to only increase the weight of these reviews. There’s even a way for you to microformat reviews on your site so that Google can index and use them more effectively for search queries.

Build Trust & Credibility for Your Brand

Reviews for products and services go beyond specifics and give a reflection of the overall quality of your business brand. If you have a consistent history of generating thorough, authentic, and generally positive reviews for your products and services, you will generate trust and credibility for your brand that will span to increased conversions, SEO rankings, and client preference. Consumers are more likely to choose a business with reviews over one with no reviews and are certainly more likely to choose a business with overwhelmingly positive reviews.

However, receiving negative reviews is an opportunity to reflect your customer service skills and show consumers how you handle criticism with grace. If you have a habit of responding promptly to reviews and offering opportunities for reconciliation, you’re creating trust. Even if a customer is not completely satisfied with your services, you still want to hear about their experience and attempt to fix their issue.

Keep Up with the Competition

You need to get intel on your competitors in an ethical and authentic way. Conduct a regular audit of your major competitors online reviews including:

  • The overall amount of reviews they have
  • The ratio of positive/negative reviews
  • The amount of detail and length of each review
  • How many reviews are listed in search results
  • If (and how) the competitor responds to reviews

This will give you a benchmark of what you should be looking to achieve with your own goals for reviews. But in the interest of going above and beyond your competition, you can also assess things like:

  • Repeated issues, concerns, or complaints from clients
  • If business is declining or increasing
  • Repeated desires of clients

Determining the areas where your competitors might be lacking is an excellent opportunity to strengthen your own services. For example, if clients of a competitor repeatedly report feeling frustrated about a lack of communication with your competitor, you might consider coming up with a method to address communication with your clients that can be advertised and marketed.

You could promise new clients that if you don’t communicate with them on a (daily, weekly, or monthly) basis, you will reduce part of their bill or offer an additional service. Add a catchy phrase to it, and you have yourself a marketing strategy!

Alternatively, if you find multiple reviews wishing your competition provided a specific service, consider whether you might be able to provide that service and market to this overlooked niche.

Improve Your Business

A strategy of obtaining as many authentic reviews as possible and prioritizing them in your business strategy can not only increase business; it can also improve it.

Do not fall for the allure of paying for fake reviews—because this can not only damage your reputation but also prevent you from achieving growth from interacting with negative reviews and turning them into positive ones.

Consumers are often able to tell real reviews from fake ones, and if you’re doing your job right, you should have no shortage of clients willing to offer authentic reviews.

Encourage your clients to review your product or service honestly and assure them that you truly want to know how you can improve. Make it a priority to read new reviews that come in and consider creating a system for obtaining new ones. You might consider creating an email to go out on a schedule to current clients inviting them to submit new reviews, or earmark it as a post-service wrap-up item.

With each update to Google’s local algorithm, it becomes more and more clear that reviews are key to Google search engine rankings. If you have authentic reviews, positive or negative, the data shows that more is always better and the amount of interaction you have with your reviews matters.

SEOTuners is well-versed in SEO and can help craft a custom, affordable solution for your business to increase exposure and SERP rankings. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

What are Google Local Business Cards and How to Optimize Them?

This entry was posted in Advertising, Local, Marketing, SEO on by .

Discover one of the simplest search engine optimization techniques in 2019; Google local optimization with Local Business Cards

In 2019, about 50% of the 67,000 search queries made on Google Search are local searches. How can your business tap into this user base, attract, and convert them into raving, paying customers to grow your business? And what does Google local optimization, local business cards, or Google My Business have to do with anything?

Let's do a little experiment.

Open a new tab in your browser. Type "green tea in Houston" in the search box. What do you see in the search results (SERPs)?

Anything like this?

Google My Business in action on top of search results

Notice the first result is a spice store. If you are looking for coffee and baked goods, you'd choose the second or third ones, right?

So, let's pick Palm & Boy Coffee and Acai. Click on the name once.

This comes up:

Inside Google My Businessthe top Google local business card

Now, in the middle column, can you spot the following by scrolling down?

Google My Business reviews

And then this:

The last of the local business cards in a GMB listing

 

If you search for a business online, like 60% of consumers did in 2018, you may see this too:

Google knowledge panel directly in search results

 

The above series of screen shots demonstrate the cluster of features that make up Local Business Cards. Google calls all of it Google Posts.

What is a Local Business Card?

A Google Business Card is a search result feature that displays a host of critical information about a local business.

The information typically displays on the right-hand side of search results. It is essentially what a search engine user needs to know about your business such as:

  • Your location on Google Maps, and directions
  • Official business website link
  • Type of business
  • Star rating
  • Contacts and address
  • Open hours
  • Relevant images

Even more critical, a local business card will help persuade (or deter) a potential customer through Google Reviews, busiest hours, and the competition's appeal (as highlighted under "People also search for" section).

Instead of clamoring for overwhelming and expensive SEO techniques right out the gate, you can start by claiming your GMB listing. Then learn how to optimize your Google My Business Account.

How to optimize your local business cards?

Here's how to improve and take advantage of Google Local Business Cards in the simplest, most actionable way so you can start immediately.

  1. Claim your GMB listing

Getting on GMB will almost instantly have your business feature in Local Finder, Local Pack, and Google Maps. You can link the listing to your business website.

You will also show you are a real business, in a specific location, and are open for business to boost your local SEO strategy.

  1. Fill all the information in

From your business name to type of business to upcoming events/promotions, to open hours, give searchers the information they need to get to you

  1. Use your niche keywords in your 300-word description.

Google only shows the first 100 characters on first glance so make those count.

Amplify what you offer without copy-pasting your menu (if you are an eatery). For example, highlight attributes such as free WI-FI, a vegan diet, and home delivery.

Don't overuse keywords, too.

  1. Activate most relevant CTA

You'll have several calls-to-action prompts to choose from such as read more, get, and buy. Use one that suits precisely what you want searchers to do after seeing the listing.

  1. Enable and solicit Google reviews.

And regularly respond to reviews whether positive or negative to show potential customers you care. Remember over 85% of buyers trust online reviews as much as a personal recommendation.

  1. Activate Click-to-Message

The feature allows consumers to easily text your business so you can connect more and convert them to buyers.

  1. Verify your GMB Listing

Log in to your GMB account. Select the business to verify. Choose verification method. Follow the prompts.

  1. Add striking images

Use sharp, 750 by 750 images or 30-seconds video on your listing to give a visual highlight of exactly what you offer. Show out your exterior, interior, team, the team at work. Ensure they accentuate the mood you want customers to know you for.

  1. Use Posts

Regularly post upcoming events such as promotions, karaoke, team building, and competitions to keep your listing fresh and buzzy. Each post lasts up to just 10 days.

With just these nine local business card optimization tips, you can start seeing increased exposure online whether you are big or small business with a limited SEO marketing budget. Try it and see. Will you?

 

How Much Does Local SEO Cost in 2019?

This entry was posted in Advertising, Local, SEO on by .

We'll break down the average cost of local SEO packages when you are looking to work with an experienced and innovative local SEO company such as SEO Tuners

Becoming discoverable online is as important to a brick and mortar brand as it is to a purely digital brand. In 2019, SEO statistics have shown 43% of all Google searches are local. About one in three people use a smartphone to search for a local business to buy from. These searchers end up making an instore purchase within 24 hours, too.

And did you know as many as 43% of consumers read reviews online while inside a store? That's what WordStream found out in 2016.

Clearly, local SEO services aimed at optimizing your local online marketing can lead more foot traffic to your store and help you make more sales.

But what if you need help from a professional SEO services partner?

How much can you expect to invest for local SEO packages that work?

SEO pricing in 2019 is typically categorized into three tiers. All three tiers utilize a monthly subscription plan aimed at helping businesses like yours become visible, grow their online reach, and attract more organic visitors over a specific time. SEO is a marathon.

Before we jump into the actual costs you can expect to invest in ranking on top of Google search, here are some factors to consider when determining the cost of SEO in 2019.

  • Multiple business locations will cost more to optimize than a single location
  • Multiple products and services will also cost more in terms of creating optimized and dedicated sales pages and landing pages
  • If you need quick results, you'll need to invest more in multiple search engine optimization approaches
  • The higher your ROI expectations the more you have to invest in quality local SEO packages
  • Highly competitive industries typically cost a player more to stay ahead of the competition. For example, due to highly-priced keywords, top-notch content, and smooth website experiences than the competition

Here are the three tiers you can base your calculations on:

  1. Basic Automated plans

This plan involves setting up online tools that automate fundamental SEO best practices.

You can expect the automated systems to help deliver basics such as your business name and contacts for posting on various online directories and data providers.

This approach is ideal for launching a business, service, or product. But it won't offer much ROI in the medium to long-term SEO strategy.

Fee Payment for the service is usually monthly. While some services will charge as low as 84$ per year (single location), expect most to range their fees between $300 and $500 for si8ngle-location businesses.

  1. Standard Small Business SEO plans

SME local SEO plans are more comprehensive than automated tools.

You'll get human SEOs offering various technology offerings such as local citations, link building, and technical SEO optimizations to help you rank higher than your neighboring competitors.

Different local SEO agencies will offer different services. So feel free to ask for quotes to see what each of your chosen agencies offers for the tier.

You can expect a skilled SEO company to offer you a monthly SEO package suitable to your businesses at between $400-$900.

  1. Comprehensive local SEO packages

This plan is ideal if you need to hit out to achieve your business goals in a short time, want to cover the gap between your business and the competition, or are committed to investing in the best for optimal ROI.

For about $900-$2,000 per month, expect more sophisticated tools, approaches, and more in-depth competitor analysis here.

The best SEO service like SEO Tuners also includes online reputation management, analytics to help you gauge progress, mobile SEO, quality content, and ongoing support.

Depending on your SEO agency, you can create stop rules that stop the monthly retainer or charge soon as you hit your goals. The process is transparent and also lets you decide how to proceed once you've achieved your original SEO campaign goal.

If you are looking to drive more targeted customers to your local store and become more visible online than your local competition, SEO Tuners offers affordable local SEO packages for small and medium businesses in the Los Angeles and Ventura areas.

5 Ways to Cut SEO Costs and Get Traffic

This entry was posted in Advertising, Marketing, SEO on by .

We get you may not have a huge SEO budget. After reading this you may not need to either. Discover tips for finding an affordable SEO company and DIY SEO tactics.

Whether you are a small or larger business, you can always save money to fund product or service improvements and delivery. When it comes to improving your search engine optimization (SEO) strategy, you can cut costs by doing a few things right instead of shelling out more marketing dollars to expensive SEO companies for less ROI.

You can manage your online marketing budget to get the most out of it as you grow. In this quick guide, you'll discover the simple SEO tips and tricks you can use right away to start seeing results for fewer bucks.

Here comes.

1. Publish quality content

Google wants to help searchers find the most informative, relevant, and accurate information they can get in response to their queries.

So how do you ensure you offer this kind of information and rank as high as the first page of Google search results and gain 93% of all search clicks?

· Publish useful content

Create content aimed at answering searchers' questions. To do that, research your target audience to understand their search intent.

Do you have customer personas or market segments you've researched and created already?

You can also create content targeted to each of your marketing and sales funnel stages. A searcher at one stage, say awareness, wants to find out about a different matter from another at a different stage say, consideration.

Then use a tool such as the Google Search Console to understand what keywords your target audience uses to look for solutions to their questions online.

· Long-form content wins

The average word count of top-ranking text content is 1,850 words. Majority of top-Ranking posts average between 1500 words and 200 words.

It's not just about creating long content, though. Make it interesting and useful. Such content will help you keep readers around for longer.

That means reduced bounce rates for you, an increase of which signals to a search engine to lower your ranking assuming readers do not find a solution on your site.

· Attractive content structure matters

Online readers can be incredibly impatient. So you need to make your quality content appealing to look at, scan and read.

Avoid using too many keywords, long sentences, and huge paragraphs to reduce reader fatigue. Add keyword-optimized images and cut the fluff.

2. Focus on mobile

Over 54% of all search traffic is now accessed using a smartphone.

To tap into the ever-growing mobile search traffic, make your site mobile-friendly such that it is easier to access from a small screen.

Period.

3. Improve your site loading speed

In our experience, one of the major causes of increased bounce rates is slow-loading web pages.

A slow site can cost you leads, customers, and lead your competitors to take business away from you. According to Google, the best speed loading time should be about two seconds.

So do let your developer know your sites needs to be that fast to effectively compete without spending a ton of money on other SEO plans.

4. Boost your site navigation

Search engines love well-interlinked sites.

To take advantage of this knowledge, seek to conduct internal linking on your site. Link one page or piece of content to another, relevant page or piece of content.

This helps in two ways, at the very least.

  • It helps search engine crawlers to easily index your site due to the easy navigation, and
  • Readers tend to click, open, and read more pages related to the one they initially opened.

 

With more information to read, they'll stick around longer. That signals to search engine algorithms that your site has the kind of information a reader wants to learn in-depth. So the algo will improve your ranking.

 

Improvements in rankings mean you'll become more visible to more people hence receive even more visitors on your website.

5. Use an affordable SEO company

Getting the best SEO services don't have to be expensive. You need an affordable SEO company that understands a small business may not have a huge budget to dunk into their online marketing strategy.

However, with a bit more commitment, you can find a custom SEO plan from an SEO agency near you that is a great fit for your budget and business goals.

For example, you can choose a monthly SEO package that only provides techniques meant to achieve a specific goal. So if you need more traffic to increase sales, only focus on tactics targeted at attracting targeted visitors—warm leads that are easier to convert than readers at the awareness stage of your funnel.

SEO Tuners an award-winning, affordable SEO company in Los Angeles and Ventura that'll help you attract more targeted readers you can convert to buyers for less marketing dollars.

Three puzzle pieces connecting

3 Crucial Elements of Effective Titles, Title Tags, and Meta Tags in SEO

This entry was posted in SEO on by .

Having high-ranking, quality content on your website is crucial to building your authority and ranking in search engines. When a user is deciding whether or not to click your content, they are relying on the title, your website’s name, and possibly a picture to influence this decision.

When your content shows up in search engines (and even if it shows up at all), title is key. But in the language of SEO, you may have heard various similar terms such as “title tags” and “meta tags.”

In this blog, SeoTuners will define these terms, differentiate them, and provide best practices for perfecting them in your content.

The title of your blog is something you can probably identify quite easily, but you may not have considered how important it can be when it comes to driving traffic. Your title must be engaging, descriptive, and relevant and must be strategically crafted to achieve all of these objectives seamlessly in one short tag line.

Title tags and meta titles are HTML code that are embedded in the header of a web page and used by Google to influence your listing in Google’s Search Engine Results Pages (SERPs).

A title tag will show up on external pages like Facebook and SERPS, so it’s important that it makes sense and reads logically. Google can alter your title tag if it’s not relevant, so you want to be sure that you put thought into it to influence your SEO as much as you can.

It should be about the same length as your blog title and many times, they might be the same or quite similar—usually between 50-70 characters to stay under Google’s 70-character display cap. When your blog shows up in a Google search, you want your entire title tag to appear without being cut off. Title tags and titles are often used interchangeably, because often times they are the same.

However, if you have crafted an incredibly clever title that’s on the longer side, you might consider trimming it down in the title tag to the major elements such as key words, actionable items, and main descriptive elements.

Alternatively, a meta tag (also known as a meta description or meta data), is going to be a bit longer, usually between 50-154 characters. This will appear below the title tag on a SERP and a social media posting of your content. Your meta tag should give a detailed description of your content including any relevant information that you may not have been able to fit in your title tag. This may also be a good place to add in more keywords or variants, which will be discussed later on.

The title of the blog itself may not be something you’ve ever put much thought into. Not only is a good title key to getting users to open and read your content and visit your web page, it can also influence its distribution and authority.

Oddly enough, many people will share content without even reading it, and a catchy title is a lot more likely to be shared than a run-of-the-mill one. Which brings us to our first major element of an effective blog title: it needs to be engaging.

Engaging

Your title needs to stand out in search results, draw users in, and make the content something they will want to share. Including the following elements has been shown to increase engagement and clicks:

  • Questions
  • “How to” prompts
  • Emotion

Asking a question in your title makes your content interactive and interesting, and for SEO purposes it may often mimic what users are searching. For example, a title like “How Can I Improve My SEO Rankings?” may personally appeal to your clientele.

Similarly, a “How to____” title format is to the point and actionable. Including action phrases or a call to action in your title such as “find out”, “discover”, or “learn” will encourage users to engage with your content.

Emotive words, slang, or catchy phrases can also make your title more engaging. Depending on your audience, you might experiment with exclamation marks, all caps words, italics, and slang or industry specific terms and acronyms.

Specific

Including specifics such as numbers in your title has also been shown to increase clicks. Numbered lists let the reader know exactly what to expect from your blog in a short amount of characters. For example, you might use a title with the format “X Ways to…” or “X Reasons Why…”.

Dates, including months and years are also good to include in blog titles because they are commonly used in search engines. While this won’t work for all content, anything timely or newsworthy can benefit from having a date in the title. For example, “August 2019 Best SEO Strategies”

Accurate

Ultimately, your title needs to reflect the piece of content. Be sure to include at least one keyword but beware of excessive “keyword stuffing” which can cause penalties with Google.

You can find keywords by using Google Analytics, Search Console, or a good old-fashioned Google search. A Google search can also help you discover synonyms and variants of search terms which are also important to include.

For example, if someone is searching for a treatment center they might instead search for “drug rehab”, or “mental health”. It’s important to do some preliminary research and scan Google results for other ways people may be searching for the information your blog is presenting.

To avoid keyword stuffing, you can include some words and variants in your meta description and the content of your blog to reap some SEO benefits.

You will also want to ensure that your title, title tags, and descriptions are always unique—duplicate content can be penalized by Google.

Creating engaging, specific, and accurate titles, title tags, and meta tags will ultimately increase your SEO optimization, drive traffic, and increase the exposure of your content!

SeoTuners is well-versed in SEO and can help craft a custom, affordable solution for your business to increase exposure and SERP rankings. With affordable SEO solutions that include web design, social media, custom link building, SEO penalty recovery, and more, we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.

What is a Google Penalty and How to Recover from It?

This entry was posted in Penalty Updates, SEO on by .

Discover what a Google penalty is, why it happens to some sites and not others, as well as how to successfully make a full Google penalty recovery

It happens to many webmasters across the globe. You think you have been doing everything SEO right, even by the book. But your website traffic and search engine results performance (SERP) drops rather suddenly. You check around the interwebs and discover the big issue: Google recently released an algorithm change. It is likely that your website just got hit by a Google Penalty. It could be a Google Penguin Penalty or a Panda Penalty. Either way, it’s not a good thing and you’ll want to marshal legit Google Penguin recovery techniques to get your site back on top of SERPs.

Here’s the thing:

Clearly, a drop in rankings is a real threat not only to your rankings, but also your revenue and profitability hence your ability to stay in business.

But how do you pull off a successful Google Penguin recovery when you may not even know what caused it?

Here’s what you need to do next.

1.    Understand what is a Google penalty

 

Since April 2014, Google has occasionally rolled out Search algorithm updates and other actions that seek to root out unethical webmasters trying to game the search engine system to gain top rankings.

The tricky part is you may have followed Google Webmaster Tools Guidelines (Google Search Console) to the letter but still suffer a penalty.

The Google antispam team drops a penalty in either of two ways:

  • Manual action: this is a hands-on penalty the Google antispam team will slap on your site for a specific reason
  • Automated algorithm updates: naturally comes into effect when your website fails to effect renewed ranking factors

And then there are the two popular types of Google penalties:

  1. Panda Penalty: results from having low-quality content on your site
  2. Penguin Penalty: results from suspicious, black hat, and straight-out link building schemes and techniques. If low-ball backlinks or inbound links link to your site, and you remain unaware, you could be penalized and not know why it happened.

 

2.    See why you got hit by a Panda or Google Penguin penalty

 

If you got a manual action against you, you may find an “unnatural links detected” notification in your Google Search Console inbox. The alert usually offers good pointers on what you need to fix.

Other times, you won’t receive a heads-up and have to dig into your site’s fabric to uncover which inbound links could be causing you trouble with Google.

Also check if the top SEOs in the industry are talking about a recent Google algorithm update, which could have automatically demoted your website rankings on PageRank.

Do follow Google’s head of SEO and the antispam team Matt Cutts Twitter page as well as Google Search Console’s YouTube Channel for more insights into new Google updates.

Algoroo and MozCast do keep a running track record of all recognizable algorithm changes so you can check with them to see what’s new and could be affecting your site so you can begin your Panda or Penguin recovery.

3.    Start your Google penalty recovery

 

After identifying what hit you specifically, you’ll have a great head-start to recover from a manual action or algorithm update.

Recovering from a Panda penalty requires you recreate your content to make it more useful and authoritative. For example, Backlinko found the best-ranking content length in 2019 averages out at 1,890 words.

Recovering from a Penguin penalty takes a bit more work, depending on the number and intensity of unnatural backlinks you have pointing to your domain, for example. You have to conduct a manual link profile assessment, meaning assessing whether each inbound link comes from a suspicious source or blacklisted site.

If you have thousands of inbound links, this can be painstakingly slow, keeping you in the penalty sandbox until you can manage to figure which links to slap with a no-follow tag so they don’t hurt your rankings again in future.

If you keep receiving low-quality and black hat links, you can see how long and nerve-wracking a process recovering from a Penguin penalty can be.

In fact, only about 5% of webmasters are actively trying to recover from an algorithm update penalty such as Penguin or Panda because it takes a lot of work.

4.    Get the help you need

 

But you can skip the manual labor and not knowing what to do next by using a credible Google recovery service help out. Be sure to see their portfolio, especially how many past clients and how deep they understand Google penalties.

Also, choose expert Google penalty recovery services that are experts certified by LinkResearchTools (LRT).  Time to get back to your deserved top ranking on SERPs.