Category Archives: SEO

Increase Organic Traffic of Your Website with Affordable SEO Services

This entry was posted in Advertising, SEO on by .

Building a website isn’t as simple as stringing some lines of code together. As modern business continuously evolves, search engine optimization becomes increasingly relevant and necessary. Without optimized search phrases and a well-organized website, online businesses fade into the background, becoming just another search result in a string of thousands.

Fortunately, affordable website SEO services are widely available. Those services not only keep your website and business relevant, but their skilled employees also keep your site smooth and streamlined. There are plenty of ways to utilize SEO to bring more organic traffic to your website; let’s review just a few of those effective ways SEO strategists are using. Your website’s traffic will increase in no time, and your business will run all the more smoothly for it.

 

Remove Dead Links

 

Nothing acts as a deterrent quite like dead hyperlinks. If your website is full of these useless links, get rid of them, and fast. Dead links go nowhere, and with a lack of information, your potential customers and consultants will be off your website in a few clicks.

 

Update Blog Posts

 

Relevancy plays an enormous role in successful SEO. If your blog is full of old posts that are outdated, it’s time to upgrade those posts. Get rid of irrelevant tips or suggestions. Make sure links are fresh, up-to-date, and most importantly, still working. Use keywords to increase search engine traffic. It doesn’t take long to update posts, especially considering the structure of the post is already there. By freshening up those outdated blogs, your website will have a fresh new spin and a boost in relevancy, all with just a few hours’ work.

 

Link to Your Own Website

 

Helpful tips and informative posts are valuable tools for catching the attention of customers and contributors, but where are you linking? Your own website can be your most powerful tool in this scenario; by linking to your own articles, you keep those readers on your site for longer amounts of time. Finding one helpful article is great, but finding two or three, all from a single website, and without having to dig through years’ worth of posts, is extraordinary.

 

Affordable website SEO services aren't only used to increase traffic to your site; their valuable input creates a streamlined site that captures the attention of customers for longer amounts of time, and with only a few tweaks to some fundamental site features.

 

Tips for Finding Best Affordable SEO Services for Businesses

This entry was posted in Advertising, Local, Marketing, SEO on by .

So, what happens when a small business outgrows its homemade website and homegrown search engine optimization? That can be difficult. There are a lot of self-appointed SEO “experts” out there who really aren’t. They are counting on ignorance instead of performance to bring them business. Business owners are understandably embittered by these predators who are only looking for the next client because they haven’t managed to keep one yet. Some may have even cut spending on SEO and digital marketing, walking away from the whole thing because of one bad experience.

Finding Affordable SEO Service – That You Can Afford

The definition of affordable SEO service is going to vary from person to person according to the portion of their overall budget that the service demands. SEO is complicated because of the many changes to search algorithms over the course of the year - as many as 600 - and the multiple algorithms that affect search engine optimization and marketing. Businesses may not be able to find fixed-price packages that would give them some sort of grip on the expense per year. Some may feel that $1000 per month in marketing spend is just right, while others will take a look at that figure and keel over on the floor.

Seek and You Shall Find

Possibly the best advice for finding affordable SEO service packages is to look for them.

That’s right; Google it.

Look for “website SEO packages” or “local SEO packages” and start comparing the packages that are on offer. Many will be one-size-fits-all, but others will have elements that can be customized to suit your location, your industry, and your target demographic. Start a spreadsheet that will allow you to compare side-by-side features and costs from company to company. Check out their websites and make sure that they have an online portfolio of previous work or customer testimonials.

Watch Out for Black Hats

If you’ve had a less than optimum experience with a previous “expert,” use all those red flags that you missed to weed out the black hats. These companies will promise too good to be true results in a too good to be true timeframe, and may, in fact, take your rankings by using black hat SEO practices. Reputation and professionalism matter in any contracting job from construction to digital marketing. Deal with established professionals with a solid track record and excellent references. Don’t get caught up in the promises, but believe the analytics.

What are the factors that I should consider when choosing SEO packages for my business website?

This entry was posted in Advertising, Content, Marketing, SEO on by .

The world of SEO can be bewildering for people who don’t speak the language. It’s not just about keywords but is instead a complex number of search algorithms that affect a site search engine ranks and results. It’s not just rollouts or major changes to these algorithms that have wide-ranging effects. These algorithms can be tweaked as much as 600 times over the course of the year.

That’s 600 times each.

The last major change in Google’s algorithms for 2018 was the broad core algorithm update on August 1, and per Google’s Danny Sullivan they tell everyone how to improve their search engine rankings by improving site speed, security, and other factors. He specifically mentioned having great content and that some pages performing less well didn’t have anything wrong with them, it’s just that other pages were being recognized for their better content.

Can You Stay on Top?

Rolling with all of these changes can be exhausting if you are in the DIY SEO arena. However, as you consider searching for affordable SEO packages and passing on the responsibility to a professional, you need to consider three primary factors.

  1. If an “expert” promises to put you at the number one spot of the first page in a matter of weeks, get up and leave. Anyone who promises something that sounds like a dream is generally selling you something just as substantial.
  2. Analytics are vital to understanding how your site is performing with its current SEO. If they can’t show you performance numbers, they don’t have any performance.
  3. Bone up on black hat techniques. Not to use them! Instead, learn them so that you can understand when someone is trying to sell you a black hat service that will end up hurting your rankings instead of helping them.

Listen

If you’re talking to professionals about SEO, you may be going at it the wrong way. When it comes to shopping for affordable SEO packages, present your issues to the professional and then listen to what their experience and best practices have to say. Follow their best advice for your site and content and watch your month-to-month performance grow through analytics. The best search engine optimization professionals will work with you in order to achieve top-notch results that are not only within reach but within budget. There is no Harry Potter magic wand that gives you results overnight, the patient and understands that good thing take time to grow.

How to Choose The Best SEO Company

This entry was posted in Advertising, Marketing, SEO on by .

Search engine optimization can boost brand exposure and improve your conversations. It’s a full-time job, though. If you’re just starting out with your business or already running one for years, and you want to learn what SEO can do for your organization, get help. Look for an SEO firm instead of making do with DIY efforts. Here’s how to find the right team to help you bring your business to the next level.

Start with the cost

Cost is always a factor. Every business knows the value of keeping their operating costs low. That’s why you’ll want to check out firms that offer affordable website SEO services. Check out packages and deals. Look for offers that can provide your organization with the help it needs. Do all this while keeping an eye on your budget.

 

Determine your needs

What do you need? What do you expect? What kind of results do you want to achieve? You’ll want to be clear on these things when you start looking for a search engine optimization firm. Finding cost-effective packages aren’t going to help, not if you end up choosing ones that don’t address the needs of your business. That’s why it’s important to find that out. Once you know what you need, you’ll be in a much better position to look for companies that offer affordable website SEO services.

 

Look for value

What can the firm do for you? That’s a question you’ll want to ask when you start interviewing prospective firms, Forbes says. How can they help you turn your marketing efforts around? What kind of techniques will they use? What kind of results can you expect? You’ll want to work with a team that’s going to deliver real value to your business. Discussing how they can help your business will give you a clear idea of how they can make that happen.

 

Get quality services

Being on a budget doesn’t mean choosing a firm that offers you the cheapest rate you can find. Look for reputable firms instead. They’ll cost you more, but you can count on the results, work ethic and often, the attitude and outlook of these teams to get the job done and done right. They’re much more inclined to adjust their internal processes and make changes to accommodate the needs of your project.

If you want to get your SEO campaigns right, start by getting help. Find the right SEO team for your business.

 

BENEFITS OF CHOOSING THE BEST AND AFFORDABLE SEO PACKAGES

This entry was posted in Advertising, Content, Marketing, SEO on by .

When growing a small company, owners may rely on services that are free, and in their direct control. For instance, social media such as Facebook, Twitter, and Instagram can bill presence and establish a loyal following. Websites, when done correctly, can serve as a virtual storefront that introduces a small company to a larger world. However, when it comes to digital marketing and SEO, companies are choosing to go without. Digital marketing is seen as an unjustifiable expense and search engine optimization as irrelevant. In fact, both digital marketing and search engine marketing are as much a necessity as electricity to keep the lights on.

Four Key SEO Benefits

 

  1. Increases in relevant traffic. Increased traffic is not necessarily relevant traffic. When using local SEO, including longtail keywords, the chances of having local click-throughs is increased. For instance, a pizza parlor in Akron, Ohio does not need clickers from Honolulu Hawaii. Using relevant SEO drives customers towards local solutions.
  2. Cost-effectiveness. SEO targets people who are already actively looking to buy. One click puts potential customers into your marketing funnel and beats paid ads in returns by 5.66 times. Outbound strategies such as PPC advertising are the equivalent of cold calling and while they may build brand recognition, they do not bring in as many warm leads as tailored SEO.
  3. Higher quality customer experience. SEO is not just about keywords, but the very structure of a website. Outdated HTML code and plug-ins can interfere with the site usability and even prevented from being listed in Google search engine results. A renovated and optimized page with up-to-date SEO will load faster, look better, and deliver a better customer experience across a wide range of devices.
  4. Quantifiable results. Robust analytics tools keep professionals and business owners abreast of how their SEO is performing and provide engagement metrics and demographic information.

 

Get Your Site Right

Affordable SEO packages, web design, and digital marketing all go hand-in-hand. However, the SEO on a website needs to be maintained and updated on a monthly basis. More extensive services are required when algorithms are updated to keep the website’s rank squarely on the front page. SEO grows organic search results and rank in a consistent and ethical white hat manner. Work with a company that has an extensive track record and a listing of affordable SEO packages that clearly state what services are offered, and how they are carried out. Your site and your business will be better for it.

Top 7 Mistakes in Drug Rehab Marketing Plan

This entry was posted in Advertising, Marketing, SEO on by .

Drug rehabs are under scrutiny from regulatory bodies, legislatures, and the federal government. With an addiction crisis roiling every level of American society, the addiction treatment industry is needed more than ever. Rehab centers need to change with the times and develop new marketing strategies so that they can stay viable, relevant, and available to those who need them. However, providers are making seven serious mistakes in their drug rehab marketing plans.

  1. Google search engine results are a powerful marketing tool that is all too frequently ignored for listings on rehab aggregators or pay per click ads. Organic ranking receives as much as 60% of all click-throughs. An outdated site and noncompliant SEO can result in a penalty from Google and keep that page out of search results entirely.
  2. Bring the science. Addiction treatment medicine has advanced in astounding ways. Since addiction is now understood as a disorder that alters the structure of the brain, detox and 12 step will just not cut it any longer. Addicted persons want to know how their addiction will be treated and the types of therapies that will be deployed.
  3. Information, information, information. A rehabs website is its window for outreach. Provide potential clients with information on staff, methodology, location, blogs, testimonials, and even social media share buttons.
  4. Failure to evolve. Just as most smartphones have computing power that exceeds that of a high-end 1990s desktop, websites are constantly growing and evolving. The demands of security, a wide range of devices, and the need to compete in a crowded marketplace dictate that websites should be updated and maintained frequently.
  5. Relying only on word-of-mouth. Word-of-mouth is powerful advertising. Testimonials from people who have successfully completed detox and treatment are powerful motivators. Unfortunately included in the word-of-mouth packaging is a great deal of out and out gossip. Controlling the narrative and weeding out gossip takes an informative website and outreach.
  6. Failure to brand. Everyone knows what Coca-Cola is, and you are not Coca-Cola. Building a brand is more than slapping a logo onto the website and brochure. Branding builds trust and engagement even before a patient walks through your door. A full marketing campaign can establish a brand and build that trust from the first click.
  7. Failure to provide relevant content. When was the last time that someone updated your clinic’s Facebook page? How old is the most recent blog entry? Without providing relevant and current content, people lose interest – because you have presumably lost interest in reaching out to them.

 

Get a Professional Onboard

Drug rehab marketing takes experience and a special touch. Working with a professional SEO and digital marketing company brings your image in branding up-to-date while reaching for organic results that put you high up on Google’s front page.

How to recover your website hit by Google Penguin?

This entry was posted in Penalty Updates, SEO on by .

When a site has a dip in expected traffic, it can be a warning of a more extensive issue. Google, the biggest search engine, deploys multiple algorithms that index and parse web pages and promote those that conform to Google standards. Unfortunately, in their zeal to knock spammers off the front page of search engine results, algorithm Penguin can deal a mighty blow to websites that are unaware of the new standards or may have had less than stellar and aboveboard web design and SEO practices. When this happens, your site can disappear from search engine results and lead potential customers and clients to other businesses.

Penguin is not new. The Penguin update debuted in April 2012, with the stated intention to reduce sites spamming Google search results and rendering them meaningless. Some of the sites used black hat SEO to draw in searchers and infect their computers with malware. Unfortunately, when a new Penguin update comes out new sites may erroneously wind up on the business end of the banhammer. Recovering from being Penguined means bringing the penalized website into compliance with Google Webmaster guidelines. Those affected may need a Penguin recovery service that they can turn to for diagnostics, fixes, and recovery.

 

How to Find Out if Your Site has Been Penguined

First, you should understand that Google does not see penalizing as punishment. Instead, Google views these penalties as a way to cultivate organic traffic to relevant websites. Typically this means removing useless links, or links to low-quality or questionable sites. If you have backlinks from these sites to yours, you will need to disavow them and work with an experienced Penguin recovery service. Working with professionals will not just clean up your keywords and links, but may result in an overhaul of your website’s HTML code and an upgrade to security from HTTP to HTTPS. The first step to take is to use online tools to ascertain whether or not your site has been penalized, or to match dips in traffic to Penguin updates.

 

Going Pro

 

Remember that the stupidest question is the question that is never asked. If you are able to deal with a Penguin penalty on your own, and bring your search results and traffic back up to spec, that’s terrific! Unfortunately, not many people have the time or energy to devote to the study of SEO or the ability to carry out the dozens of different tasks required. In this case, an experienced Penguin recovery service should be retained without hesitation.

A Basic SEO Audit Guide for Small Businesses

This entry was posted in SEO on by .

Conducting a basic SEO audit for small businesses helps to figure out the current search engine optimization state of particular websites and inform the next course of informed action.

Like a financial audit, a search engine optimization (SEO) audit is meant to pinpoint the exact, current situation as far as a website’s SEO friendliness goes. You can conduct one to determine if you have implemented basic search optimization techniques so you know what needs to come in and what needs editing out.

A simple SEO audit for your small business can help reveal strengths, weaknesses, opportunities, and threats to your SEO strategy.

If you are wondering how to get one done yourself, here’s a quick primer to get you SEO auditing like a pro before contacting a Ventura CA SEO company.

1.     Site Speed

 

The ideal site loading time is just under 3 seconds. But many sites average a loading speed of 8 seconds. For free tools, you can use:

  • Google Mobile Speed Test
  • Google Pagespeed Insights
  • Pingdom
  • Screaming Frog

 

2.     SEO Tools You Can Use

 

You can also use several free but insightful tools to gain intel on traffic, keywords and more from:

  • Google Analytics
  • Google Search Console
  • Bing Webmaster Tools

 

3.     On-Page SEO

 

Check that the URLs are in lower case, link from the homepage, and accurately describes the content on the page it’s meant for. Audit page titles to ensure they are between 35 to 65 characters, include primary keywords, and are aptly named; for example, ‘Service’ for the services page.

Check content headers to see if H1, H2, and H3 headers are accurately arranged with a mix of primary and secondary keywords. Be sure to check your internal linking per page to ensure they lead where you intended and anchor text relevance.

4.     Off-Page SEO Audit

 

The major auditing factor you want to nail here is to determine what sites the inbound links on your site are coming from.

You can do these with a several free or paid tools or hire an SEO company Ventura CA service to work out the valuable ones from spammy links that can lower your online reputation and cause a Google Penalty—which would be a nightmare for SEO.

5.     Cross-check Your Meta Descriptions

 

You want to check that your meta descriptions are not keyword stuffed—if you have a meta description per content page in the first place. See if they strike the 140 to 160 characters threshold, too. Also, see if they have the primary keyword towards the start of the description.

These are just starters to get you started in earnest.

8 Mistakes that happen while generating Drug Rehab Leads

This entry was posted in Advertising, Local, Marketing, SEO on by .

Are you making these drug rehab marketing mistakes? Here are smart, simple and executable ways to rectify them.

There are a lot of people out there that need your help to overcome their substance abuse addiction. In 2015, the Substance Abuse and Mental Health Services Administration (SAMHSA) reported nearly 21 million Americans beyond the age of 12 had a substance abuse problem. The SAMHSA report (updated for 2015) also showed only about 11% of this number gets help at addiction treatment centers. With prudent drug rehab marketing, you can reach this target audience and offer your addiction treatment solutions.

But many drug rehab lead generation efforts lack the essentials of getting sensible ROI (if any). Here are just eight mistakes you do not want to commit in your drug rehab marketing campaign to boost business and get ahead of the competition.

1.     Lack of USP for Your Brand

 

With over 14,000 drug and alcohol addiction treatment centers in the US alone, you need to stand out from the crowd with a unique selling proposition if you are to attract and earn more business. Do you have a specialty?

For example, are you:

  • A drug rehab center for only men or women?
  • A detox center alone or include drug addiction recovery treatment
  • With about 50% of substance abuse victims suffering from a mental disorder or have developed one, do you also offer additional mental health treatment and recovery?

You’ll want to clearly and honestly let your target audience know of your drug addiction recovery success rate, addiction treatment philosophy, and how qualified your addiction treatment center professionals are.

2.     The absence of a Website (To Begin With)

 

HubSpot found 97% of all searches online are made with an intention to find local businesses. Over 68% of searchers checked out a business’s official website before calling in.

An attractive, easy to navigate, informational, and responsive website serves as the basis for any sound digital marketing campaign for a drug rehab center. If you do not have a website, you miss the online visibility and landing platform you need to earn trust, organic leads, and more customers.

3.     Drug Rehab Leads

 

Generating organic addiction treatment center leads can be tough, but buying untargeted and unqualified rehab leads can be even more costly, time-wasting, and destructive to your brand reputation.

4.     Online Presence Lacks Prominence

 

Maybe you have a website, blog and several social media accounts registered. But you do not provide high-quality, useful, and evergreen content on a consistent basis. You’ll want to help your target audience understand how you can help them, why you are qualified to help them, and that you actually care about helping them get their life or their loved ones lives back on track.

5.     Inadequate Drug Rehab Marketing Strategy

 

Do you have a solid drug rehab marketing plan?

Are you aware of the opportunities available in multi-channel marketing for rehab lead generation? A solid plan goes into detail about what you want to achieve as an addiction treatment center, your most relevant and targeting drug rehab marketing channels, branding plan, and how to implement the entire plan. You can as well get help nailing the details from a professional drug rehab marketing agency or service.

6.     Lacking Drug Rehab Marketing Budget

 

Many treatment centers do not have a defined marketing budget for their drug rehab. But you do not have to have more than $10,000 to start setting a marketing budget aside. You can start at whatever financial situation you are now with digital marketing, which is comparatively cheaper to traditional methods such as TV and print media advertising—yet offers higher returns.

Furthermore, online marketing makes it easier to target drug and alcohol addiction patients without ramping up stigmatization-based resistance.

7.     Not on GMB

 

Even the best online business directories offer free listings to any interested business. Surprisingly, most businesses’ online directory listings are unclaimed. Yet showing up in a Google My Business (GMB) spot can rank your rehab center high up on local search results, increasing the number of quality leads visiting your website, making contact, and converting to paying customers.

8.     Choose the Paid Option (Over Organic Traffic)

 

Like buying rehab leads straight-up, always choosing Pay-Per-Click (PPC) solutions can leave you with a poor understanding of your target customers, decreased inquiries and, ultimately, customers hence poor business performance.

Email marketing and content marketing offer two of the most affordable, profitable and simple rehab marketing channels for attracting targeted, high-quality, and conversion-ready customers. Need help with all these and more?

SeoTuners is a Guest Speaker at the EMP Addiction Conference in January 2019

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

SeoTuners is honored to be speaking at the Ethical Marketing Practices (EMP) Addiction Conference on January 22, 2019, in Costa Mesa, CA. This conference is designed for professionals that run addiction treatment programs, including CEOs, marketing directors, and outreach coordinators.

By learning about the latest trends in business and marketing, you can take charge of your digital strategy and survive the changing laws and regulations in the California Treatment Center space.

 

History of the EMP Series

 

Fourteen EMP Series addiction conferences have been held over the years in Florida. These events have been successful in helping addiction treatment center executives learn and understand the laws, regulations, and restrictions in Florida.

 

By bringing CEOs, directors and outreach coordinators together under one roof, the following topics are discussed in detail:

 

  • Insurance companies and how to get higher reimbursements
  • Drug rehab SEO and how to compete with larger treatment facilities
  • Reasons why marketing has failed in the past
  • Importance of proper website structure
  • Mobile rankings and why they may have dropped
  • Social media and networking opportunities
  • Ranking in the top three of Google Maps
  • Call tracking, branding, etc. to promote your facility

 

California is Facing New Laws, Rules and Regulations

 

Similar to what happened in Florida, California is now facing new rules and regulations to address the drug and alcohol epidemic as well as patient brokering and unethical treatment practices. Each day in CA, 11 people die from drug abuse. Experts estimate that roughly 3 million people have substance abuse issues, and over 40,000 emergency room visits are drug-related. Substance abuse is costing our economy millions of dollars.

 

Consider that in 2015, California seized:

 

  • 800 pounds of heroin
  • 5,000 pounds of meth
  • 18,000 pounds of cocaine
  • 413,000 pounds of marijuana
  • 300,000 ecstasy pills

 

Some drugs are made in illegal laboratories, but many others come from global shipping ports. These ports make it easy for drug smugglers to move illicit drugs into our country and distribute them in California.

 

When drugs are readily available, it increases the chances for experimentation among our youth. Once a person starts abusing drugs, they can easily become addicted. The only way to stop addiction is with a comprehensive drug rehabilitation program.

 

Survive the Changes by Attending the EMP Addiction Conference

 

Whether you are a CEO, COO, director, outreach coordinator, marketing or executive professional, you have a lot to learn from the upcoming California Addiction Conference EMP Series. Key business and marketing thought leaders will be attending, including SeoTuners.

 

Your time will be put to good use! There are no boring 45-minute PowerPoint presentations. Instead, a panel of experts will discuss the latest trends in drug rehab SEO and take questions from the audience. It’s educational and personable. Learn about everything from drug rehab SEO to dealing with the insurance companies.

 

The conference includes a catered breakfast and lunch, prize giveaways and five thought leader panelists. It is being held on January 22, 2019, in Costa Mesa, CA at Fete the Venue. The event starts at 9 am and runs until 2:45 when the prize drawings are done. By the end of the day, you will have a stronger understanding of what a healthy marketing mix is and how to fight back from the changes happening in California.

 

Register for the event today  - early bird prices only last until December 1, 2018! SeoTuners looks forward to seeing you there!