Category Archives: SEO

Business Tips: Importance of SEO During COVID-19 Pandemic

This entry was posted in Advertising, Local, Marketing, SEO on by .

The pandemic has forced the general populace to retreat into and stay at home for the indefinite future. While some cities in some parts of the world are slowly recovering and opening their businesses, others are still under lockdown or quarantine. 

It's safe to say that the emergence of COVID-19 and the way it's swept into communities has made online eCommerce sites ask: is SEO still relevant? Here's why search engine optimization still matters. 

COVID-19 is Trending

The coronavirus trending means you can use that to get your content onto the SERPs. Using the right keywords in your pieces can help you rank higher. You can take advantage of this to get your business some site traffic. This is not you reducing the significance of what's happening. But it's you trying to make the most out of it. 

Evergreen Content Works

Keep publishing evergreen content that's relevant to your site. Trending topics will help you get a few more customers, but they won't stay that long. Push your evergreen content forward. Your SEO team can work on that for you. 

Increase Qualified Traffic

Digital marketing isn't just about boosting traffic to your sites. You need qualified traffic to your pages to survive. That's where affordable SEO services come in. You can hire pros to help you get qualified traffic. If they're paying a visit to your site at a time like this, then you know that they're interested in your products or services. 

Long-Term Gains from SEO

The best SEO campaigns take time to show results. That's because the campaigns require consistent and steady output. When the campaigns finally take off, though, you can count on long-term gains. That's why it's essential to keep working on your SEO campaigns, especially at this time. That way, the consistent output can help you rank higher on the SERPs later on.

Search is Going to Be Important

The pandemic has made people stay at home, where they spend an inordinate amount of time online. With that many people on the internet, it's safe to assume that search is only going to be more popular. By working on your SEO campaigns, you can attract more traffic to your site. That's going to help boost your site traffic, conversions, and sales. 

People Support SMBs

Many people want to reach out and offer their support to small and medium-sized businesses in their communities. With SEO, your business can be more visible, and that can get you help and support from your community. It's not going to be easy for many small businesses to stay afloat during or after the pandemic. With SEO, you can make it easier for people to find you online and hear your story. That can generate funds or donations to you or your staff. 

Cost-Effective Means 

It's now more essential than ever to save on costs. There's no telling how long this will run or how it will affect industries and businesses on a much larger scale. SEO makes it possible for you to improve your marketing reach while saving on costs. That matters. 

How SEO Services Provide More Profit to Businesses?

This entry was posted in Advertising, SEO on by .

A lot of companies are finding it hard to stay solvent during the pandemic. If you’re wondering whether search engine optimization services can help your business or not, here’s why it can and why you should start looking into hiring the affordable SEO services of a reputable digital marketing firm as soon as possible. 

Offers Low-Cost Solution 

At this point, businesses need to keep their expenses low. There’s a need to protect funds and capital, as there’s no telling what could happen. The cost-effective nature of SEO campaigns, then, makes it the perfect marketing solution for many small to medium-sized businesses. SEO makes it possible for companies to save on costs and still get their marketing campaigns done. 

Improves Reach

Search engine optimization makes it easier for companies to expand their reach at a low cost. When COVID-19 is trending, you can use it to get more customers to your pages. You can expand your consumer base with the right SEO campaigns. Hire pros to help you achieve those results. Are you marketing locally or globally? SEO works 24/7, so if you’re marketing to the rest of the world, you’ll get customers at all times, from different time zones. 

Increases Visibility

Using the right keywords—such as those related to COVID-19—can also help improve your visibility online. If you’ve been looking for ways to get more traffic to your pages, then don’t stop your SEO efforts and campaigns. With the right team of pros behind you, your SEO can boost your rankings on the SERPs, making it easier for people to find your business—your products or services—at this time. That’s going to help generate more sales and conversions for you. 

Kills Bounce Rates

High bounce rates could be killing your traffic. Eliminate that by hiring SEO pros to fix your pages and content. Start providing your target audience with articles and blog posts that resonate with them, capturing their interest, and improving their engagement with your products or services. Also, poor site design could be behind those high bounce rates. SEO pros know how to fix those issues, so when potential customers come to your page, they get an excellent navigational and user experience instead. 

Build Your Social Media Presence

If you only know how to market your products or services through Facebook, you’re missing out on a lot. With plenty of your target audience online, you must find out where they are. That means marketing to them on platforms like Twitter, Instagram, Tumblr, and more. But opening accounts on these platforms as well as managing and updating takes up a lot of work. That’s time and effort you can’t afford to take away from your core business. That’s where SEO experts come in. They take over these duties, so you won’t need to worry about a thing. With their help, you are certain that your company’s social media presence will grow. That’s going to lead to even more customers to your pages. 

Tips to Hire a Good SEO Company in Ventura

This entry was posted in Advertising, Local, Marketing, SEO on by .

Finding the right SEO team is crucial to getting your site fixed. Don’t just let any company take your pages apart. Remember these tips before you hire a company that offers SEO services in Ventura.

Know What You Need

Assess the needs of your organization. Being clear about the services you require will help you filter through your options with ease. You can quickly tell which firms can meet your requirements and not.

Look Beyond the Cost

Staying on budget matters. But you’re already saving a lot when you hire an SEO expert instead of going with traditional advertising and marketing channels. That doesn’t mean just about any digital marketing firm will do. Look for one that offers the best value for your money. Opting for the cheapest options around isn’t going to give you stellar results.

Ask About the Process

Find out what they intend to do about the problems or issues that your site has. If they’ve already pointed out some of the things that need to go from your pages, then ask them what their next step is. An SEO specialist with years in the field will have no problem walking you through the process. If the SEO expert doesn’t seem all that knowledgeable about what’s going to happen next or what step should be taken, that’s a red flag. Move on to the next name on your list

Go Over Updates

How will the company update you? Will the firm send you regular reports? When you work together with an SEO company, make sure they copy you on all the changes they make to your site.

Look for Credibility

It’s important that you hire a firm that you can trust. You’re handing over control of your site, after all. If you aren’t careful, you could get into a lot of trouble. That’s why it pays to research the background of the sites on your list. How trustworthy is the SEO specialist you’ve got your eye on? Make sure you aren’t taking unnecessary risks by putting your trust in a firm with a dubious reputation or dodgy practices.

Talk About the SEO work

What sort of SEO work will the company do for your site? Some offer SEO packages, making it easier for business owners to choose. If you’re new at this and you’re not quite sure what services are necessary, then a package seems like a godsend. However, if you have services that aren’t included in the package, don’t hesitate to reach out to the firm. Some may be open to creating custom options for you to ensure that your every need is met.

Know the Signs

Anyone who’s ever worked in the SEO industry knows that this is a long-game approach. It’s not going to give you instant results. If the firm promises to make your pages rank number 1 in less than a month, that’s a lie. Some may also use questionable or black-hat SEO practices to get your pages to rank. That’s far from ideal because it’ll get you banned and even penalized by Google. Know the signs so you can avoid bad hires.

Monthly SEO Packages: What to Look For and Questions to Ask

This entry was posted in Advertising, Marketing, SEO on by .

If you are creating your business’ annual marketing budget, you are probably wondering how much room to leave for SEO. SEO is an excellent way to increase your company’s brand awareness, and many SEO pros offer monthly packages. SEO packages are certainly convenient, but are they worth the price? It’s crucial to ask a few questions before purchasing an SEO package to determine if it’s the right fit for you and your business.

What to look for in a monthly SEO package

Here are a few things to look for when purchasing a monthly SEO package:

  • Content creation. Content is super important for SEO results because it not only helps with the Google algorithm, but it’s a great way to engage with your audience. SEO pros can create blogs, articles, videos, and other forms of content for your business, so make sure to ask what they offer before purchasing their package.
  • On- and off-page SEO. On-page SEO refers to optimizing keywords, user experience, and other important SEO factors that Google ranks on your website. Off-page SEO, on the other hand, refers to optimizing your website through other sources, like building backlinks from other websites. Off-page SEO can also refer to optimizing your social media pages, getting excellent reviews on review platforms, media mentions, and more.
  • Technical strategies. Technical SEO refers to strategies like repairing broken links, increasing page speed, optimizing your site for mobile use, achieving responsive design, and making sure that your sitemap is accessible.
  • Optimizes for the latest SEO trends. SEO is always changing, so make sure that your package includes keeping up with current trends.
  • Your SEO package should include reporting on your search engine success to make sure that the efforts were successful.

 

Questions to Ask An SEO Service

 

Here are some questions you should ask an SEO company before purchasing their monthly SEO package:

 

  • Which strategies will you use? Any good SEO firm will let you know upfront which strategies they will use on your website to make sure that you rank on Google.
  • How long will it take to rank? SEO typically takes time, so don’t trust an SEO company that tells you it will only take a month or two to see big results. While it’s certainly possible, no good SEO firm will make a promise like that. A more reliable SEO firm will tell you that they will work hard to improve your ranking, but that there’s no way to predict how long it will take to see results.
  • Which backlinking strategies will you use? Link building is super important for SEO success, but you should not use an SEO company that uses bad link building practices, as this is called black hat SEO and can actually cause your site to rank lower due to Google penalties.

 

If you’re looking for the best SEO packages out there, look no further than SEO Tuners.

12 Reasons Why Your Business Absolutely Needs SEO

This entry was posted in Advertising, Marketing, SEO on by .

Improve your firm’s marketing campaigns. If you already have a problem with high bounce rates, ending up with poor traffic is fatal to your online business. Here’s why you need SEO. Start looking for an organic SEO company to help your team and turn your business around.

Enhance Visibility

When your pages are optimized for search, they rank higher on the SERPs. That improves your online visibility, making it easier for your customers to find you.

Improved Traffic

With better rankings and online visibility, you have more people clicking on your pages and visiting your site. The higher your traffic is, the more sales you can expect.

Better Conversions

Traffic is essential to e-commerce sites. With more traffic comes better conversion rates. That means more sales and better revenue for your business.

Build Trust

An experienced SEO specialist helps you put out campaigns that establish a strong foundation for your site. That builds trust and credibility. When consumers trust your site, they’re more likely to choose yours over the rest of your competition.

Ideal User Experience

Bad user experience drives customers away. Hire an SEO expert to fix your pages to ensure a smooth and hassle-free user experience. That's a crucial factor in your site’s success.

Regular Updates

Google keeps rolling out changes in its algorithm. By hiring a team of experts to take on your SEO campaigns, you can look forward to regular updates. That will keep your pages compliant with changes and ensure consumer engagement.

Understand the Web

Having an SEO specialist to manage your pages means you have someone you can ask about the web. Do you have any questions? Talking to your SEO expert helps you gain an improved understanding of how online eCommerce works, which helps you run your business better.

Save on Costs

One of the best reasons for using SEO is that it’s relatively cheap. You don’t need to have millions for your budget to get the kind of marketing reach that SEO is capable of. That’s one way to stay on top of your funds while marketing your business to your target audience.

Long-Term Strategy

With SEO, results don’t happen overnight. They take time. However, once they do take hold, you can count on a steady stream of loyal consumers. That’s the goal of every business: to get repeat customers.

Quantifiable

Anything that can be measured can be evaluated, studied, and improved. That’s why SEO works. While the ROI isn’t as easy as paid search, you can use tracking and analytics to extrapolate the data you need. That’s data you can use to improve your site and the way you run your business online.

New Opportunities

Excellent SEO work not only markets your products or services—they also open doors. People get to see your brand. Some of them may reach out to you for collaborative projects. All that can open opportunities that allow you to diversify your business.

Get Ahead

With people spending more time online, it’s essential that your pages are optimized for search. Leave your competition in the dust by hiring an SEO team to fix your pages.

How I Recovered from A Google Penguin Penalty

This entry was posted in Penalty Updates, SEO on by .

Imagine your website having a decent amount of traffic, then suddenly, that traffic is gone. I know how it feels given the amount of work you put into it to acquire traffic and ranking. Just like other site owners who were hit with the penguin penalty, you would probably think it something temporary, until you start seeing your traffic dropping lower and lower in the SERPs. Good news - recovering your site’s traffic lost after Google's Penguin update has penalized you is difficult, but not impossible. This is how I recovered from a google penguin penalty.

  1. Find all your backlinks

Creating a list of all your backlinks is the first step to performing penguin penalty recovery. There are many different tools that you can use to build this list, including Google Webmaster, Ahrefs, and many more. If possible, draw your links information from three tools so that you can compare your data. This will ensure you are not missing some links.

Most of these tools have an export option. So, to stay organized, export this list to a spreadsheet. This list will not only be useful now but will help in the future to monitor your backlinks to ensure Google does not penalize your site again. Hoping you understand and differentiate between a useful link and a bad one, you can then go to the next step.

  1. Analyze your links for quality

Do you know why you were penalized? Here is when you get the answer to that question. The reason why you are penalized is likely because you have a lot of unnatural links pointing back to your site. However, this doesn’t mean that all your backlinks are bad. By analyzing your link list, you should be able to determine the good links and bad links.

Pluck out all the links coming from spammy sites. These are some of the links that Google tend to scrutinized, and that should be removed from your list:

  • Links from websites with low page rank
  • Links from non-indexed sites
  • Links from irrelevant and untrustworthy sites

Depending on the number of bad links, this process can be time-consuming. Once you have the list of links that need to be removed, you have to contact their webmasters and ask for link removal. To automate the process, you can use tools that can find email addresses of each domain’s webmaster and contact them for you.

  1. Disavowing Links

The process of contacting link webmasters does not bear much fruit, as most of them may end up not removing their links. And other links cannot be removed manually. Fortunately, you can use the Google disavow Links tool to get the remaining links removed. All you need is to create a text file with all bad links and submit it to Google webmaster tools. When your site is re-crawled, Google will know to ignore these links, and gradually regain your ranking.

This process may take longer but will help you with penguin penalty recovery.  Once you recover from the Penguin penalty, it's essential to make sure you don't get hit once again by actively keeping track of your links.

6 Tips for Choosing the Best organic SEO Company

This entry was posted in SEO on by .

Picking the right SEO company can be daunting, since making a wrong choice can be disastrous. With the market flooded with SEO companies, settling for one can be overwhelming since you want something reliable and dependable. However, with these six tips, you can choose the best organic SEO company for your business.

  1. Think beyond SEO

There is nothing wrong with focusing on SEO when you start, but, as a business owner, sales and revenue are your priority. Because of this, choose an SEO company that not only focuses on driving traffic to your website but also converting the traffic to subscribers and sales.  Also, the company should have a conversion optimization process that improves your site continually to maximize sales and leads from the traffic you get. For instance, ask how the company tests headlines, button copy, colors, placement, and land pages to gain insight on how they work.

  1. Verify past results and case studies

A good track record can help you decide whether a particular SEO agency is right for you. It proves that their strategies work. Ask for samples of sites the company has worked on and see how they are performing. If possible, reach out to some of its clients and get insight into their experience with the agency. Client testimonials are a great indicator of good results.

But, working with other clients is not enough. Go a step further and check how long ago they worked with the client. An agency that performs will have a stream of clients in their portfolio and should provide testimonials and case studies from clients they have worked with for a while and new clients as well. If they give a case study from seven years ago and have nothing from the past year, take it as a red flag. Also, a company that has been in business for a while will know the ins and outs of SEO, which places them in a better position to handle your online marketing needs.

  1. Regular Reporting

Before hiring, make sure you understand where you fit in the whole process. You want a company that keeps you informed and up to date about how everything is progressing. It is also a sign of transparency and openness. They should provide you with clear directions and a highlight of what’s great, what needs improving, and what needs to be dropped and why. Check against the KPIs you set with the company and see if they have achieved at least 90% of what they promised. Remember, though, building sales and increasing traffic is a marathon, not a sprint, so don’t go in expecting results within a week. Also, learn the industry jargon to make it easier to understand reports when they are presented to you.

Your business deserves a reputable, experienced, and dependable SEO agency to help expand your web presence. Hopefully, with these tips, you can choose the best organic SEO company for your needs.

SEO: Using a local agency for Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local search is vitally important, not only to your website page ranking but to your business in general. Consider this statistic from Google: Forty-six percent of all searches have “local intent.”

So, what exactly is local search?

Think about it as owning a pizza restaurant. You might be able to rank for a search query such as, “How to make the best pizza sauce.”

However, residents in your area are more likely searching for phrases like, “best pizza restaurants near me.” This lets the search engine know your intent, so the ensuing local search engine results page (SERP) results will include local pizza restaurants.

That’s why local SEO is so important, as it’s a reliable and proven way to promote your business, product or services to local customers when they look for them.

And a local agency will know how to get the most out of your specific local search needs.

 

Optimize your Google My Business (GMB) Listing

Google feels comfortable sharing information and content that it can support and authenticate. GMB is the tool that does that. If Google can authenticate and verify your business, the search engine rewards you with an envied sidebar space in your local search.

When customers use Google Maps or search to find your business, they will have access to the correct information about your business address, phone number, website, hours of operations, and other critical information. Local agencies will optimize your GMB listing to enable Google to give you the desired public identity and presence.

 

Hyperlocal keywords

This is when you’re targeting a small, very specific region – and it’s a bit tricky, especially for very small areas that might not have much (or any) volume data. Work with your SEO provider to find out how they can provide you with volume data for those small communities because even if you’re only getting a dozen searches per month for that term, those are 12 potential customers.

 

Ensure your website is Mobile-friendly

Mobile search and local search go hand in hand. That’s because research shows most mobile searches aren’t necessarily done from home. And since most cell phone users share their location, search engines are prioritized to those mobile searches. From business locators to mobile coupons, you and your SEO provider should anticipate the requirements of mobile users, then ensure those needs are met on big-screens and small.

 

Optimize your website

From URLs, headers, tags, images, meta descriptions to content, SEO agencies are experts in this field – and local agencies can give you area-specific insight.

 

Making use of local SEO services in Ventura is a vital part of any SEO strategy. Opening a new business in Oxnard? Local SEO ensures you’re more likely to be seen by potential customers in southern California.

11 Considerations When Hiring a Link Building Service

This entry was posted in Content, SEO on by .

11 Considerations When Hiring a Link Building Service

Look for the best link building services in Ventura to improve your site. Factor in the following considerations to help you make the right hiring decision. Knowing the traits you should look for in a link building firm will help you winnow down your options much quicker.

Linking Diversity

When you hire a link building service provider, pick a company that uses a range of linking strategies. A firm that only uses one approach puts all its eggs in one basket. Given that Google still rolls out changes to its algorithm, it’s essential that companies have a range of strategies they use so when one or two fail, the firm still has other strategies to fall back on.

Industry Foresight 

Pick a link builder that complies with the best link building practices currently in use and those that might be implemented in the future. Someone with extensive experience can evaluate the patterns easily and know what practices will be in demand.

Responsible Linking

Web linking ethics is another quality to look for in a linking partner. Choose a firm that will set up a linking campaign that will improve your link building efforts along with your company’s reputation in the long run.

Responsive Communication

Consider a firm that sends prompt responses to your email, text, or calls. If you can get in touch with the firm easily, that makes it convenient to work together.

Network and Connections

Pick a link building service that’s already been in the business for years. The company should have an excellent network of resources to get the job done and done right.

Reputation and Track Record

Work with a link building company that’s earned an excellent reputation for delivering results. Take a look at the company’s track record to get a better sense of how the firm did its business in the past and how it intends to continue in the future.

References

Ask the firm for references. A company that’s been around for years and that’s proud of what it has accomplished for its clients won’t have any problem providing you with that list.

Links on their Site

A credible link builder should have links on their own pages. Do those links work? Do they add value to the content? That’s one of the many details you wouldn’t want to miss.

Cost and Payment

How much will it cost you? What kind of payment methods does the firm accept? Is the rate acceptable?

Value for Money

Don’t pick the firm with the cheapest option around. That rarely gives you the level and quality of service you want. Instead, do your homework and find a firm that offers you the best possible value for your money.

Trust and Intuition

Find a firm that you can trust. If your first impression of the firm or representative isn’t good, give it a chance, but don’t dismiss your misgivings. If that nagging unease persists, though, it might be a good idea to terminate the partnership and look elsewhere for help.

How to Optimize Your Google My Business Listing?

This entry was posted in Advertising, Local, Mobile, SEO on by .

How to Optimize Your Google My Business Listing

Google offers GMB or Google My Business as a free tool, one that entrepreneurs can use to control and manage how and what information their customers see online. GMB helps business owners manage their location on Google maps, provides a knowledge graph and makes it easy for users to post reviews. If you run a local business, learn how to make the most out of your GMB with Google local optimization assistance. Here are ideas you’ll want to check out.

Set Up Your Listing

If you have yet to set up a Google My Business Listing, now is the best time to do so. If you don’t know how and don't have the time to learn as you have your hands full running the day-to-day operations of the business, hire pros. Look for an SEO agency that offers GMB listing assistance.

Consider the Category

When you hire a credible SEO firm, you can trust the judgment of the company’s representative to pick the right category for your business. It must be specific and relevant enough to help Google determine which searches your listing will belong in. If none of the categories available describes what your business is about, pick a more general category. You can’t create your own. Your SEO expert should know that, too.

Use High Res Photos

Provide your clients with a glimpse into your products, processes, or services by using high-resolution materials. When your SEO expert requests for images, make sure you send hi-res photos. Blurry images don’t do anything to draw in potential customers. Talk to your SEO agency consultant to learn more about the kind of images you should use when you promote your online business.

Ensure Accuracy and Correctness

If you’re too busy running a business, you might forget about changes to your contact information, email or phone number. Keep in mind that all those details need to be updated regularly on all your marketing materials and pages. That includes your website and GMB listing. Having an SEO expert to help manage or take care of your GMB listing, though, means you can leave that task to someone else.

Also, if there are any mistakes in your contact information, that could be one of the reasons why you have such poor site traffic. Ensure online visibility by ensuring that your information everywhere matches. Hire an SEO expert to update your information so you won't lose potential leads or customers.

Avoid Penalties

Getting penalized by Google isn’t the end of the world. But you could prevent them in the first place when you have someone to ensure that your business listing complies with the latest changes Google continuously rolls out. That’s why hiring an SEO agency helps. They stay on top of these things, so your search engine optimization expert knows what to do and what techniques to use to prevent penalties and ensure that your listings are optimized to the fullest. If you want to stay on the right side of Google, seek out professional help. Hire an SEO agency, so you can focus on your business.