Category Archives: SEO

The Ever-Increasing Importance of Usability and Trust in Link Building

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

It is noteworthy to remember that link builders occasionally identify promising sites only by paying attention to the metrics side of their analysis instead of the value that could be derived by investing in targeted, custom link building services. Usability and trust within the world of link building have become the two most valuable factors and cornerstones of effective SEO strategies that you should seriously consider.

Is the Link Truly Clickable?

Even though you might be interested in hyperlinking a vast number of phrases and words within your content with relevant links, the concept of usability must weigh heavy in your decision-making process. You should seriously consider whether or not you (as a consumer) would actually take the time to click that embedded link in the first place.

Does it add value to the conversation supported by your content? Is it compelling enough to convince your reader to access it and expand on the knowledge that they have received from your content? Instead of rushing to add links to your content, make sure that you seriously consider whether or not those links are usable to the average customer. Rest assured in knowing that if you wouldn’t bother clicking the link, then chances are your customers will not bother to click that link either.

What Exactly Should You Test?

When it comes to checking and testing the quality and efficiency of your link building practices, make sure that you take the time to conduct an initial check of each website and embedded link. You could easily look at the page authority and domain report or other key performance metrics and indicators that may attract (or repel) your curiosity.

However, the key is to make sure that you are conducting some sort of high-quality test and confirmation before you allow those websites and links to bank their online presence on you. The last thing that you want is for your own progress, ranking and performance within Google to be jeopardizing by the penalizing habits and bad practices of less trustworthy websites.

Google Local Finder Rolls Out Website Mentions Matching Your Query

This entry was posted in Local, SEO on by .

Google Local Finder Rolls Out Website Mentions Matching Your Query

Google has been able to successfully roll out standard website mentions in a new feature that allows local listings to cause relevant content to emerge within corporate websites. It was noted that Google started handling this new feature and implementing this added strategy for Google local optimization in September of 2017.

What Do Website Mentions Do?

What exactly is the power of website mentions when it comes to search engine optimization locally on Google? Multiple reports confirm that these mentions (when integrated within the local finder) are able to show the consumer conducting the search whether or not their query matched any content found within the local company website.

The Captivating Part of This Feature

Even though this new feature comes with a host of benefits and impressive features regarding Google local optimization, there is one particular benefit that has captivated the attention of critics and consumers alike: a clear demonstration of Google’s capabilities when it comes to surfacing local website content. Even though the company has never publicly admitted that website content plays an instrumental role in local rankings, it is apparently clear that is the case based on this recently implemented feature.

How to Take Full Advantage of It

If you are interested in taking full advantage of this feature and maximizing the value of Google local optimization in regards to your online presence, there are several key steps that you should take. For instance, make sure that you have filled every blank space within your Google My Business page and contact information. Keep in mind that 33 percent of customers conduct local searches on their mobile devices before visiting an actual store which is why you should strive to focus on your virtual storefront as well as your physical storefront when it comes to driving customers toward your products and services.

It is not wise for you to have unrealistic expectations when it comes to any type of search engine optimization strategy. However, by using Google’s new feature wisely, you will take positive strides towards achieving the long-term online marketing goals for your business.

7 White Hat SEO Techniques to Double Traffic

This entry was posted in Marketing, SEO on by .

If you want find organic yet effective ways to double the amount of traffic that heads to your website, here are 7 different techniques used by white hat SEO services to a Keyword

White hat SEO services

Achieve that goal:

Focus on Promoting Mobile as a Priority

Google is now focusing on the performance of mobile website pages, making sure that content that receives high rankings and organic exposure is tailored and formatted for mobile users to access without any complications. Make sure that you have a responsive web design to accommodate this.

Claim Your Google My Business Listing

Do not hesitate to claim your business listing through Google. Doing so will place your business right in the forefront of local optimization – especially if you fully complete the profile with accurate contact information, location and hours of operation.

Enhance the Standard User Experience

Instead of focusing on the overall performance of your website, make sure that you enhance the quality of your standard user experience. Google’s objective is to ensure that consumers are satisfied with their online web visits and discover value wherever they may land.

Conduct Quality Research on Keywords

It is still important to conduct high-quality research when trying to discover core keywords that will generate considerable amounts of traffic and exposure. However, it is even more important to focus on the quality and usability of your overall content when developing an effective strategy to reach the most people.

Create an Unbeatable Marketing Plan

Do not settle for an “acceptable” content marketing plan. You need to take the time to study your competitors and the current approaches that they are taking in this regard. After doing so, invest in white hat SEO services to develop an effective strategy that will keep you ahead of the competition.

Do Not Overlook the Power of Schema

Schema provides you with access to a collection of various HTML tags that you can add to any webpage. Use this tool to create high-quality descriptions that will appear in Google search results.

Find a Healthy Way to Build Links

When you focus on link building, make sure that you do so legitimately and only focus on getting links from trustworthy sites that feature relevant content.

Google Penguin Update Recovery Tips & Advice

This entry was posted in Penalty Updates, SEO on by .

The importance of Penguin recovery service is becoming clearer to most online marketers and brand professionals. However, there are still quite a few people with questions who are apparently confused by the whole process. Here are a few quick points and tips that can help to clear up some of that confusion.

What in the World is Penguin?

Google Penguin was designed to modify the search engine results pages, punishing pages that have been using Google to distribute spam and bad quality links. Having Penguin enforced allows users to benefit from a drastically reduced amount of “cloaking” and “keyword stuffing” in the world of web content.

How Can I Recover from Penalties?

If your website has been penalized or punished by Google Penguin for one offense or another, this does not necessarily mean that it Is the end of the road for you. The first step that you should take is to get rid of all signs of spam that may exist within your site. Keep in mind that it was likely the spam activity that led to you considering Penguin recovery service in the first place, which is why it is the first target that you want to eliminate from your online presence.

What Happened with the Parked Domains Error?

For a substantial period of time, Google incorrectly classified a substantial number of websites – causing them to lose a considerable amount of traffic as a result. The issue was resolved in a relatively short period of time, but the overall lapse and discontinuity was seen and noticed firsthand by consumers and critics alike.

Is There a Way to Avoid Google Penguin?

A short yet simple answer to this question is a resounding “no.” Keep in mind that organic exposure occurs within search engines – especially Google. Therefore, if you are serious about boosting your traffic and increasing the bottom-line revenue of your business or brand, then it would be in your best interest to work within the boundaries of expectations established by Google. Trying to fight against it or do something differently could very well end badly for you and your online presence.

How to Recognize Bad Advice in Link Building and SEO

This entry was posted in Content, SEO on by .

A simple keyword search for “SEO tips” or “link building ideas” can quickly lead you to a vast abundance of information. How do you accurately separate the good and valuable advice from the bad and worthless intel? Here are a few pointers to keep in mind that will help you to steer clear of bad links and build the quality of your online presence through custom link building services:

If It Seems Too Good to be True…

The old saying that if something is too good to be true it usually applies fully to link building and effective SEO strategies. If you run into a resource that encourages you to take certain steps to achieve unrealistic and even impossible results, the best thing you can do for yourself and your reputation is to run away and search elsewhere.

Search for High-Quality Sources, Verified Information

The Internet is filled with valuable information and resources that you can use to maximize the value of investing in custom link building services. However, there is also the chance that you can run into a dead end by trusting in the flood of bad advice and inaccurate information online. Make sure that the advice and guidance you follow comes with its own cited sources and references. Take the time to check the quality of the sources to ensure the information provided is factual and accurate.

What Works for One May Not Work for Another

Another important point to remember is that the same SEO strategy or method that works for one brand or business may not work for yours. It is very easy to become caught up in reading ratings and reviews or listening to client testimonials as they joyfully express what worked for them. Instead of rushing to get attached to what has worked for someone else, make it your goal to find out what works best for you and your brand specifically. Therefore, it is more important to focus on the research and applicable case studies more than shared reviews and reported testimonials from past customers.

SEO Agency’s Advanced Tips for Reporting SEO to Clients

This entry was posted in SEO on by .

One of the biggest problems that exist currently in the world of SEO is the fact that people just do not understand what happens behind the scenes and how organic search engine results are generated in the first place. Vendors do not usually communicate clear expectations, nor do they properly educate their clients. Therefore, here are the key points that you want to address fully to boost your success rate as an SEO agency in LA when it comes to reporting to and educating your clients:

Have Accurate and Efficient Pre-Sale Discussions

If the client does not understand what you are doing, that will basically hinder your train of progressive comprehension when it comes to these reports. Make sure that your client understands what you do and responds to your correspondence in a timely yet acceptable fashion. As a SEO agency in LA, make sure that your client also understands that it will take 6-12 months to generate quality SEO results – it is not an “overnight” operation.

Focus on Revenue from Organic Searches

You should shift your focus towards the revenue generated from organic searches – especially after your client understands the realistic expectations and concepts outlined through your pre-sale discussion with them. The most viewed metric that your client will access frequently is the revenue generated from organic search engines, which is why you should ensure they are educated properly on reading and understanding these reports.

Educate the Client on Organic Search Traffic

Make sure that you also educate the client properly on organic search traffic. Pay close attention to trends that exist month to month or even year to year. Your client will want to see signs of an improvement in the traffic and revenue, which is why this aspect of your reporting and overall client education is so imperative. Your SEO agency in LA will also be able to adjust your approach and recommend strategy modifications based on your findings.

For instance, if the online traffic numbers are up but the sales and generated revenue are down, then you should closely examine why that is the case. It is more than likely due to pricing changes, the removal of free shipping or an overall drop in efficient website navigation and customer service.

Top 5 Benefits of Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Top 5 Reasons Why You Should Maximize Local SEO

What is Local SEO?

 

Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. Simply put, it will help your business appear front and center when your customers search Google and other search engines for your services.

 

Let’s pretend that it’s your wedding anniversary and… you forgot all about it. Before she finds out that you did, you try to come up with a contingency plan—fast. You decide to buy her flowers.

 

You turn to your trusty smartphone and Google “florist near me”. In a flash, Google serves up a list of local florists including their shops’ addresses, phone numbers, and past-customer reviews. You’d naturally save yourself the trouble of combing through all the results and you click on the top one result.

 

Now let’s flip the coin and imagine that you just opened a flower shop in Chicago. You recognize that you are up against tough competition and you want to break through the wall of oblivion in the realm of the search engines. What would you do?

 

If you’re serious about promoting your business, you’d find ways to implement local SEO tactics to reach your potential customers. According to Google, four out of five consumers want search results to be customized to their local communities. Knowing this, let’s dive deep and explore the many benefits of utilizing Local SEO.

Top 5 Benefits of Local SEO:

 

  1. It’s 100% free!

The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.

 

  1. Reach every customer!

You’d probably agree that the new yellow pages is Local SEO. While customers are on the go, they use their tablets and mobile phones to locate the best local businesses that would give them what they want, when they want it.

 

  1. Increased Website Traffic!

Targeted high-quality website traffic is always to your advantage. If your business website is optimized for Local SEO, then potential customers would easily be able to find you in Google.

 

  1. Converts searches to purchases!

According to Go-Globe, 78% of local-mobile searches result in offline purchases! The “consumer’s intent” to get search engine results with local businesses is what sets Local SEO apart from other SEO methods. If you’re able to show when your customers are actively searching, you have a much higher chance of converting these leads into actual purchases.

 

  1. It’s easy as pie!

There are simple and practical methods that you can easily do to maximize your Local SEO efforts. Accurate and relevant business information across all online platforms and the use of interactive maps are just two methods that would dramatically improve your business’ local search results.

Boost Your Business Using Local SEO!

 

By now, you’d agree that leveraging locality for optimization is a critical factor in building a stronger digital presence. Today is a great day to crush your competitors and conquer the modern online marketplace!

 

Let SEO Tuners help you reach this goal! We offer affordable and customized online marketing services that will yield the highest ROI for your business. Expect nothing but the best.

 

Focus on your business and leave your website promotion problems to our team of experts! Call (877) 736-1112 for a free SEO Consultation to learn how Local SEO can benefit you!

How to Get Developers to Implement SEO Recommendations

This entry was posted in Advertising, SEO on by .

Even though companies around the world spend huge sums on SEO services annually, one of the biggest hurdles in the success of these services is getting clients to execute the recommendations provided by experts. Without application of these recommendations, the work put into creating them is worthless, so it makes sense to increase the frequency of that application.

How can businesses do this? Knowing a bit more about developers as people and how they do their job offers insight, and provides some tips on approaching implementation with a fresh and productive outlook.

Understand the Difficulty of Implementation Tasks

Michael King explains a scale he refers to as the Anderson-Alderson, in which developers are ranked according to how willing they are to work with their team and to implement changes that might inconvenience them or add extra work to their day. Knowing where your developers fall on this scale gives you a good idea of how ready they will likely be to execute the recommendations of your web design company.

Don’t Be Afraid of Task Runners

Individual coding and web development tasks can be exhausting for developers, especially when many changes must be made. Give your clients the option to employ task runner programs to automate the process, and increase the likelihood that they’ll actually get the work done.

Offer a Single Solution

Giving your client single, concise web development solutions can be difficult when you understand several methods to the same end. However, with the need to make a decision removed from the equation, developers are more likely to implement the suggested solution, making one choice far more effective than several.

Develop a Relationship to Appeal  Self-Interests

As with anything, offering a personal approach to your clients will give you an advantage in your field. Developers want to be shown how your web design company’s recommendations will work for their needs, and there’s no better way to do this than to prove that you understand those needs and how you can meet them as a professional.

How to Generate Ideas When Competitive Analysis Shows You Nothing

This entry was posted in Content, Marketing, SEO on by .

Link building is one of the most important ways to create a high-ranking website within your field or subject. The need for the visibility that comes with good search engine rankings is the reason so many companies invest in link building services, but how can these services be of any benefit to those who work within a field with little competition or where competitive analysis yields few results? The following suggestions are some that can be used for building a better website without relying on competitive analysis.

Read the Website

Although this seems obvious to some, there are many business owners who do not review their own site’s content properly. This can cause your online presence to suffer, so always be certain to proof and polish your own site before comparing it to others.

Read Competitor’s Sites

If you have competitors – even if they aren’t local, aren’t comparable in size to your company, etc. – be sure to browse their sites for relevant information. One example might be answers to questions that your site does not currently offer. This would be considered an advantage your competition has over your site, so using their content as a guide to assist web develop companies in improving your own can help you close these gaps.

Seek Out Common Questions

Questions your competitors might be answering that you aren’t – or questions your potential consumers might be asking – are important to take note of and collect in a single location for answering or reference. Some suggestions might include:

  • What types of companies use this good or service?
  • What kind of consumer can best use this product?
  • Are there any alternatives to this product?

Tailor Your Content to Those Questions

The answers to your common questions should comprise your site’s FAQ page. This gives visitors a place to find the information they need, and gives search engines something to take hold of.

Link building services can be of great use in creating and improving your business’s website, but just as important is knowing your own content. With a little reflection and research, you can create the ideal site for your company, big or small, with or without the need for competitive analysis.

6 Tips for Using Location Information to Boost Conversion

This entry was posted in Advertising, ecommerce, SEO on by .

Despite this being an age of digital marketing and online shopping, the bulk of purchases are still made locally for the average consumer. To capitalize on this fact, retailers of all kinds are utilizing Google local optimization tactics to improve their online presence for local consumers and bring in more business. Creating conversion is about more than simply attracting potential clients and customers, though. Read on to find a few ways today’s SEO specialists are optimizing local business websites for the modern marketplace.

  1. Make location information simple and easy to find. Your location information should include all relevant information for finding your storefront, as well as contact information. It should also be easy to read and well organized.
  2. Describe location in ways that various audiences will understand. For locals, describing a business by neighborhood location, closeness to other areas and more will create a listing they can better understand and utilize.
  3. Highlight the proximity of your location to other landmarks or businesses. For those from out of town or who might be less familiar with neighborhoods within a city, using landmark descriptions is a great way to indicate location. Describing your location as “half a mile from the exit” or something similar can help those without extensive local knowledge find you while passing through the area.
  4. Don’t keep location information static. While your storefront may be in one fixed location, its proximity to relevant or interesting locations may change throughout the year. How? Consider a restaurant in a city that hosts multiple events during the calendar year. Changing the language of your location’s description to highlight the proximity to the hosts of those events will make your location appealing during that time.
  5. Utilize local landing pages for businesses with multiple locations or storefronts. If your business has multiple locations, be sure to include links to a dedicated landing page for each on your company’s primary site. This will allow Google local optimization to pull necessary information from your site to offer the nearest or optimal location to those searching.

Use interactive maps, when possible. Allowing consumers to find their way to your location with street views and other modern features will increase the likelihood that they’ll make it there, as well as appeal to younger users who are less likely to search for traditional directions.