Category Archives: SEO

Relevance or Authority? Perhaps the Answer Should be “Both”

This entry was posted in Advertising, Content, Marketing, SEO on by .

In the world of online advertising, a company’s name and reputation are crucial. Without a tangible storefront, everything a brand does to bring customers to their website is part of an important web that supports these factors. Link building is the proverbial string with which this web is woven, and is the foundation to creating and maintaining traffic.

What is Link Building?

When a brand uses link building, what they are really doing is collecting something like a list of referrals from other sources, pointing potential customers directly to their goods and services. Custom link building services are available to help corporate entities achieve this, optimizing their site for organic linkage on others that feels less promotional and more like a natural suggestion. A well-placed link on another website can generate a great deal of traffic, assuming that the site has its own sizable user base.

Not all link hosts are created equally. While having a secondary source promoting your product is always a welcome advantage in the world of business, those seeking greater traffic and enhanced revenue may want to consider the types of websites they are collaborating with before throwing links out into the world. Much like throwing seed to birds in the middle of an icy winter, if a site miscalculates how and where they advertise, they may see very little response.

The Importance of Relevance and Authority

When considering where to place links, a brand should think about what they want for their search engine results. Though the two may not seem correlated, they are interwoven in the same advertising web that supports any online presence. The same goals of search engine optimization should be applied to potential link hosts.

Relevance is essential. How relevant is a site to your own company’s product or service? A trucking company would be ill-suited to host a link for a dance instruction studio, the same way an online search for a family restaurant should not yield a chemical company’s website as a result. Advertising on relevant pages and sites is important for ensuring that customers know what they’re getting, upfront.

Authority is also important. While a company may have thousands of mentions on social media or local business promotion sites, it is the household name that will get the results they’re after. When a recognizable figure assists in advertising, the same boost in customer confidence can be seen as when a search result itself holds similar esteem. People are more willing to patronize brands they recognize as reputable, so authority is an essential key to the equation.

So, which factor is more important? Arguably both, in equal turns. Finding a way to achieve both authority and relevance to your potential customers’ needs is the ideal situation, rather than sacrificing one for the other. This balance is one reason so many companies choose to utilize the tools of custom link building services, and bring a mix of reliability and situational relevance to their customers. In deciding to pursue both, they maintain their traffic flow and business standing, and continue to see gains in the marketplace of the future.

Steps to Remove Google Penalty from Website

This entry was posted in Penalty Updates, SEO on by .

Receiving a Google penalty can come as a shock if you run a quality site, but there are a variety of reasons it occurs. Here are the steps to take to remove penalties.

Understanding Penalties

There are two types of penalties that you can be slapped with by Google that will require action toward SEO penalty recovery:

  • Algorithm: A drop in ranking when Google’s own algorithms change in Panda or Penguin. Panda picks up on subpar content, excessive ads, and slow traffic speed. Penguin addresses issues that ping the negative radar – including over-using links, over-optimization of content, and links from sketchy sources that lead back to your site.
  • Manual: This is a penalty where live human reviewers assess whether or not your site is spam-filled or deserves to be penalized. This is a more severe type of penalty to be taken seriously and uses human intelligence.

 

Identifying and Understanding the Penalties

Any type of penalty you’ve received will appear in Google webmaster tools dash, and Manual penalties will be clear and present in messages. Algorithm penalties require reviews of recent changes to Google’s own algorithms and how your site’s ranking has suffered as a result. Manual penalties are the ones to watch out for, and require more complicated action.

 

Action to Be Taken

Identify culprits that contain too many links to your site, or links that originate from suspicious, low ranked sites that are identified as being spam-oriented. You’ll need to go back and ask for the links to be removed from the sites, which can be time consuming. Using SEO professionals to do this is much easier than trying to compile the information yourself and conduct the step-by-step process of contacting individual webmasters, in addition to addressing other problems. After you’ve made the fix, you’ll need to submit a request to Google for reconsideration.

 

By taking these simple steps, the penalty can be resolved. It’s all about closely monitoring the status of your Google metrics and activity, and ensuring that you’re paying close attention to how your site ranking is performing. Regardless of how large your website is, no one can afford to ignore Google results in this day and age.

What SEO Strategy Can Dominate Your Market?

This entry was posted in Advertising, Content, SEO on by .

In today’s content rich and search driven world, refining SEO strategies to tap into your niche market in specific ways is absolutely essential. You can no longer depend solely on blind PPC or display ads to drive traffic to your site. It’s time to re-think how you approach SEO and site traffic.

  1. The Power of Specificity and Not Popularity

Long-tail keywords are phrases specifically honed to address the needs of your customers, and work on the ability to be highly specialized. This cuts back on the cost of using broad, general keywords that are more expensive. If customers in California are searching for specific services, for example, then using an SEO company in LA to help refine these tactics is a good idea. Whether your business is a brick and mortar enterprise and you want to make the most of local search terms, or you’re based purely online, knowing your customers’ specific needs is key.

 

  1. Content Beyond the Metrics

A powerful way to attract the attention of your customers is to become a thought leader in your industry. This can be achieved through writing guest blog posts posted to influential sites, networking and collaborating with other industry leaders, and even applying for awards or official types of recognition within your field. This improves visibility as well as establishing your voice as a market authority. Distinguishing yourself beyond metrics using organic, original content and efforts to stand out through recognition will help your business appear in more search results in a favorable manner.

 

  1. Ramp Up Your Social Media

People not only look to Google and web content as they search for services and products, but also spend significant amounts of time on social media. Packing your social media accounts with useful content that customers will gravitate toward, as well as information relevant to services people are seeking out, is essential to improving SEO strategies. You can devise these approaches yourself or you can hire an SEO consulting company that will work within your budget to create optimized, specially tailored social content.

 

These simple suggestions can help refine your current SEO strategies, but there’s much more that can be done. Keeping up on trends happening in your industry and monitoring your metrics can help you go the distance and see more traffic to your site.

How to Boost Your SEO By Guest Posting

This entry was posted in Advertising, Content, Marketing, SEO on by .

Guest posting has been widely contested on many fronts. However, it remains a relevant part of content marketing strategies, especially for SME organizations. Wondering how it can help your business? Read on:

Grow Your Online Audience

Guest posting is an excellent way to connect with your target market, says Business. You can reach out to them by providing quality content on your pages. You won’t have to worry about spending millions on advertising dollars just to get the results you want. By guest posting, you can expand your consumer base at an incredibly low cost. It’s already levelled up the playing field, giving SMEs a chance to compete with companies with bigger pockets.

Go with Credible Sites

While guest posting brings a huge advantage, it does come with a few pitfalls. Pick the right sites to link to for one. Make sure you guest post with credible authority sites, says the Search Engine Journal. If you link to non-authority pages, that could come back to bite you in a big way.

Make It Personal

Kissmetrics says the best guest posts are personal and relatable. Your audience are more likely to connect with you if they see your brand personality as genuine. If you want to build your market and grow your business, connection needs to be one of your main goals. That connection will help you develop the holy grail for retail companies: deep and abiding consumer loyalty, the kind that sends hordes of rabid fans to wait outside your stores every time you launch a new product.

Bit of Advice: Hire Professionals

If you aren’t sure how to go about this the right way, though, hiring custom link building services can set you up. With professionals to handle your link building efforts, you won’t have to worry about making mistakes. They’ll be there to make sure your pages are optimized appropriately. From ensuring your content is personal and relatable to putting together the most effective marketing content strategies for your business, they help you get the job done. If you’re serious about taking your traffic, conversions and ROI to the next level, start checking out custom link building services to know where and how to start.

How to Optimize Content for SEO With a Quick Checklist

This entry was posted in Content, SEO on by .

Right tools along with right strategies make your life much simpler. For an easier and faster time, we’ve put together a quick checklist of tips on how you could optimize your content.

Fix Your Keyword Research

If your traffic is down and your bounce rates are up, you might want to check your how you do your keyword research, says Money Journal. A good tip is to hire an SEO company in Los Angeles to help you get your preliminary keyword research back on track. Once you do, you’ll get to see better results out of your campaigns.

Conduct a Self-Check

There’s no point in creating content that won’t drive traffic to your site or drive the wrong one. You want content that connects not just to any audience but to your target market. If the content doesn’t do that and doesn’t improve your bottom line or connect to your audience, scrap it.

Get the Tone Right

A conversational tone will resonate with your audience much more than a ton of boring content, the Search Engine Journal says. Ditch the outdated marketing mentality that says you need blocks of monotonous information to appeal to your market and build brand awareness. There’s already plenty of awareness, so that’s not the problem. It’s about building a connection.

Leave Out the Jargon

While jargon may make it easy for you to convey an idea, the point of marketing is to appeal to as wide of an audience as possible. That means using simple terms that even a potential consumer—one who’s just starting out—might understand. Otherwise, your word choice could lead to a sense of disconnect and send potential customers looking elsewhere.

Maintain the Site

The Entrepreneur says it’s best to improve your search rankings by regularly reviewing your link strategy. A reliable and competent SEO company in Los Angeles can help. By checking on your inbound and outbound links to see if they’re still relevant and adding or modifying your keywords as well as your site content, a professional SEO team gives you a much better chance to optimize your pages, connect with your audience and win your market.

Simple Tips for SEO and Content Teams to Work Together

This entry was posted in Advertising, Content, SEO on by .

Everyone knows how important it is to have your content building efforts integrated within your SEO strategy. Here are a few tips to make sure yours is on the right track:

Work Together Early

Sharing the same sandbox means both teams need to work together early on, says Search Engine Land. Teams work well together when employees work with people they trust. Encourage camaraderie to build on that trust. That should give your team a solid foundation for teamwork.

Be Familiar with SEO and Content

Content teams should have an understanding and knowledge of your SEO goals while SEO teams should keep access and relatability into account, says Search Engine Watch. That means coming up with keywords that make sense for both search and social. A good SEO team will know how important it is to make sure your keywords will be great for both search engines and online readers.

Say Why It’s Bad

A good tip is for both sides to explain why something doesn’t work, instead of simply saying ‘it’s a bad lead’ and dismissing a piece of content or SEO strategy. This can help both sides improve on results, the Content Marketing Institute says.

Hire a 2-in-1 Team

If you’ve got a lean organization and need to hire a different team for content and another one for search engine optimization services. If you’re just starting out and trying to build a business from the ground up, checking out affordable SEO Packages can be a lifesaver. This way, you get what you need in one go: two birds, one stone.

Use Smart SEO

Smart SEO simply means being better at finding the right keywords, tracking consumer paths across your pages—where they went, what they did, where they stayed the longest—and using analytics data among other things. With Smart SEO, content teams have data that’s much more accurate, providing better insight into their target market. This is key in developing content that’s uniquely suited to their audience. Browse through companies that offer affordable SEO Packages and see how this can make a massive difference in the way you talk to and connect with your clients.

Simple Steps to Build a Winning SEO Strategy on a Small Budget

This entry was posted in Advertising, Local, Marketing, SEO on by .

Building your online presence is significant for your business. Yet, you don’t have to spend lavishly on SEO. Here are several steps that you can take to achieve the same goal at a fraction of the price many others pay for comparable results.

Avoid Keyword Stuffing

If you know anything about the integrated Google algorithm, you know that its biggest pet peeve is keyword stuffing. If you have researched the primary keywords that your consumers search for, then you’re done with basic research.

However, it does not mean you should overload every single webpage, blog post and image description with that keyword. Any professional white hat SEO services expert would tell you that keyword stuffing will get you booted off Google search result pages sooner than you will reach the first page. Maintain a realistic keyword density and only publish high-quality content.

Regular Posts Brings Regular Traffic

Online presence is not something that you can update sporadically, and expect premium results from your efforts. You need to update it on a regular basis – sharing fresh content to appeal to your growing audience week after week.

This ongoing engagement will boost your organic reach, showing Google that people are actively using and viewing your page. This type of activity goes over well within the standard search engine algorithm and will gradually boost your presence in the search results pages because of it.

It’s Not All about the Words

Working very hard to craft the perfectly spelled, well-written article or blog is a great idea. However, like icing on a delicious cake, you need to enhance the quality of your content by adding images and engaging videos as the “icing.”

A study shows that 85 percent of consumers are more likely to buy a specific product after they have watched a product video, per Inc magazine. The same report claims that 84 percent of communications will be visual before 2018. Spread high-quality images that connect to your content through each page and article, adding a little “flavor” to your website that will keep your audience interested and engaged for lasting SEO results.

Why You Need to Focus More on Page Speed?

This entry was posted in Content, Penalty Updates, SEO, Web Design Posts on by .

Speed is the reason why people take Interstates over back-roads, shop at convenience stores instead of supermarkets and skip commercials with a DVR remote instead of watching them in real-time. Most consumers want to get from Point A to Point B as quickly as they can, which is exactly why your website’s page loading speed is critical. A web development services agency in Los Angeles would tell you that “less is more” – especially if it allows you to quickly convert your short-term guests into long-term customers.

Delayed Page, Lost Customers

It has been proven by numerous studies that delays in page loading times lead to abandoned online shopping carts and dissatisfied customers. One study shows that 47 percent of consumers expect websites to load within a maximum of 2 seconds, per Business 2 Community.

The same report claims that 40 percent of consumers will leave a webpage if they must wait longer than 3 seconds for it to load completely. The “it’s worth the wait” concept clearly does not apply in this scenario, especially if they are able to leave your website and get what they want from your competitors’ site instead in a fraction of the time.

Raising Your Awareness of Loaded Content

Another key reason why you should pay close attention to your page speed is it will help you monitor your loaded content effectively. Most delays, freezes and website crashes are caused by an excessive amount of data trying to load at the same time. If your pages have a lot of integrated media, embedded images and videos and social media links, all these content items can quickly clash against each other – fighting over the same bandwidth to an extent where nothing gets done. While designing the site, you may think that all this loaded content is a perk. However, you will soon discover that it is not as advantageous as you think when you realize that not many people are sticking around long enough to access it.

Conclusion

It is true that you should want to present quality content on your company’s website. However, you also need to find a balance between quality content and expeditious loading times. In order to engage your target audience, it is very necessary to make it narrative over descriptive.

What are the Modern Ways to Increase Content Engagement on Your Blog?

This entry was posted in Content, SEO on by .

In modern SEO strategies merely posting content isn’t enough, it’s necessary to engage the audience. Engagement acts as the base in driving more traffic and increases the potential for conversions. Here are several modern ways to increase the content engagement in your blog:

Add Images Throughout the Blog

Think about your childhood storybooks from when you first learned to read. The authors and publishers knew that you needed visual content to stay engaged with their products – pictures, pop-up images, fuzzy objects, scratch and sniff pages and so much more. How many images do you embed within your average blog post?

Most people seem to focus on the featured image – making sure that the headlining image is solid. However, that image does little good if it is followed by 800-1,000+ words of typed content without an image in sight. Use a solid featured image, but also complement the article with embedded images throughout the content as well.

Add Engaging Videos to Your Content

Words on a page are effective, especially when they are beautifully selected and strategically structured into well-written sentences. However, this type of content can only go but so far when it comes to keeping your audience engaged.

Thanks to social media, you can keep your audience engaged with live footage and well-edited recordings embedded within your blog. One study shows that people spent triple the amount of time watching live videos on Facebook than pre-recorded footage, per Social Media Today. Perhaps you can find a way to integrate live videos within your blog content. You can also enhance these benefits further by investing in an organic SEO company that can show you how to boost exposure and appeal to your audience even more.

Do Not Be Too Wordy

As mentioned above, a well-written blog post can captivate the attention of your audience and is a great read. However, if you want to retain their engagement, you should remember the old saying that “less is more.” While it is very easy to write thousands of words within an emotionally-stirring blog post (especially if you are passionate about the topic being addressed) it is not recommended.

If you want to engage your audience with your content, then you need to tailor your blogs to meet their needs – a quick read with engaging content that they will want to share with others.

Steps to Avoid Penalty on Your Website

This entry was posted in Content, Penalty Updates, SEO on by .

If your website hasn’t been gaining visitors or has seen a sudden dip, it could be because you are using outdated SEO practices and received a penalty from one of the major search engines. An organic SEO company can help you to spot and prevent these penalties, but there are some steps you can take yourself to help them out:

  1. Use Keywords Wisely

Keywords do still work, but Your Story says that keyword density has become more important, as search engines will penalize websites which stuff their content with poor keywords or shove them in without thinking. They suggest instead repeating shorter, highly relevant keywords but only a few times per article, and within high quality content.

 

  1. Stop Abusing Links

Inbound and outbound links have traditionally been an integral part of driving relevant traffic to a website, but it is also easy to abuse the amount of links you use. A high amount of links may seem like a good idea, and perhaps it was once, but now search engines will pick them up as spam, or even as paid links which have been banned. A good organic SEO company will therefore generate relevant links within the search engine parameters, rather than filling up the entire internet with irrelevant links. It is also best to check that any outbound links on your site aren’t directing to spam, adult content, or suspicious sites. Some people will try to post these links in your comments or on your forum. It is important to include at least some outbound links, perhaps to the websites of guest bloggers, to avoid suspicion.

 

  1. Keep Up to Date

Even if you leave some content archived, it is best to perform a regular audit to check that everything is still working and hasn’t become outdated. Kissmetrics says, for example, that broken links or now banned paid links aren’t favored by search engines and could result in penalties.

 

 

Keeping yourself informed on new SEO strategies and avoiding outdated ones will help you to bring in a constant stream of relevant website visitors and avoid penalties. A trusted local SEO firm will help you with this and eliminate any problems that you may already have been experiencing.