Category Archives: SEO

A Guide to Link Your Google Analytics 4 Property to Big Query

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

If you have worked with Google Analytics, chances are you've heard about Google BigQuery.BigQuery enables you to connect Google Analytics to other data sources. However, Linking GA4 is now easier compared to the older version of GA.GA4 brings data to the mass market and allows you to export data for free to BigQuery.

What Is Google Analytics 4?

Google Analytics 4 is a recent version of GA that utilizes firebase analytics on the backend. It's the new default version of data collection and web traffic analysis software. You can link GA4 to BigQuery to analyze data.

What is BigQuery?

BigQuery is a cloud database that allows you to run substantial read-only data sets. It is designed to analyze data using Structured Query Language. It works well if the data doesn't change often.

Why use BigQuery for your Google Analytics 4 property?

If you want to expand your reporting and analysis skills, the GA4 interface brings a ton of additional insights. You can contract an affordable SEO company to help with web servicing. Connecting Google Analytics 4 with BigQuery enables you to export data without billing charges.

Here are a few pros:

  • No data sampling
  • Corrects data
  • Connects GA4 with third-party data sources
  • Use native BigQuery connectors for advanced visualization

Now you are ready to setup GA4 property for BigQuery

How to link GoogleAnalytics 4 to BigQuery.

Here's are the quick, easy steps to follow:

Step 1) Open your account and create a Big Query project

Click on the link and click on the drop-down option and create a project.

Step 2) Log in to your GA4 property.

After login, select the admin property on the bottom left of your screen. Next, scroll down to the property column and find product linking, then click Big Query linking.

Step 3) Connect your GA4 account to Big Query

Click the link option on the right corner of your screen and go to a link setup page. Click on choose a Big Query project. Select the project ID that you created and confirm. Enter data location for the cloud region and click Next.

Step 4) Configure your settings.

select your configuration for the linking of your GA4 account and BigQuery

Step 5) Access Ga4 data on Big Query

Go to your Big Query account and make sure you can access your projects. Then select API's services on the left side and click on the dashboard. Next, on top of your screen, click enable APIS and S services.

On the search bar, type Big Query, select Big Query API and then click on the blue button labeled manage.

Next select credentials on the left side of your screen

Click on create credentials and use your account ID click create. And your account will be automatically generated.

Big Query is a robust cloud-based tool. It helps store large amounts of data. You can automatically import unsampled data when linking Google Analytics 4 to Big Query. It enables you to undertake deep analysis of new data without limits that the GA4 analysis can impose. By combining both Google tools, you can experience the benefits. Also, you can integrate Big Query with third-party tools for more efficiency.

How to Come up with a Champion Content Strategy by Merging GA4 with a Business Intelligence (BI) Tool

This entry was posted in Advertising, Content, Marketing, SEO on by .

In October 2020, Google Analytics 4 (GA4) got its formal debut. Due to the 2021 privacy enhancements and the General Data Protection Regulation (GDPR), it has become difficult to track using cookies. Thankfully GA4 has helped fill this gap using machine learning. In addition, GA4 combines application interactions and websites initiated by the same to help you make better marketing decisions.

If you are using User Agent (UA), your website data can be viewed from the moment you start, but after fourteen months, GA4's data expires, and the amount of information you store is cut by seventy-five percent.

Know your business and set goals

Before interacting with your audience, you should know:

  • The content you should create.
  • The topics to discuss.
  • Your industry of specialization.
  • What makes you unique?

It is important to create content that will position you as an expert. Data insights and GA4 drive accuracy; if you take time to study traffic patterns and look for trends of previous success, you can easily identify the topics that will lead to future success.

Identify your audience and positioning

The moment you know what makes you different, you can study your audience. Address them directly in the content you create, analyze the audience engagement, and ensure your approach keeps them engaged. You should also get to know what they like, dislike, and their interests.

Research and pick keywords 

Using keyword research will help you find the keywords you are ranking for and those you should be striving to rank for. The first step is looking at the search console performance reports. This will help you identify the pages you are ranking with and the keywords you rank for.

Sneaking around our competitors is not a bad idea either because it will help you discover the keywords you want to rank for. Keyword tools such as Moz and Ahrefs can be quite useful. When you have your keywords in place, develop a keyword cluster for the winning edge you need in competitive verticals.

Create authority through content 

It is irrefutable that content brings authority, but clarity comes first. You should define the formats of your content, for example, blogs, videos, or eBooks, and make a decision on how comprehensively you want to cover each one. Creating great content correlates directly to authority and recognition in your industry of expertise.

Be consistent at content creation and publishing. 

A study done by Hubspot on 7000 businesses discovered that companies that have over 1000 web pages receive 9.5 times more traffic than those with less than 50 pages. In order to build results that you can always go back to and study, you must be consistent at publishing great content.

Keeping the strategy with post-publishing promotion and calendar 

To keep your strategy in place, you must have a budget and an agreement with the other parties involved. Affordable SEO service uses a calendar to develop topics regularly that bring in leads. However, if you do not have a proper promotion strategy in place, this will all be useless. GA4 and other BI tools help you gain insight through monitoring and tracking of content performance.

Connect GA4 and other tools to a BI tool and data warehouse

Content results are usually visible after 12 to 18 months. Data warehouses help to analyze extensive historical data, integrate data, ensure data stability and provide subject-oriented analysis.

There is no one specific tool that will give you all the insight and data you need; you have to add Google Analytics with other marketing tools, your own database, socials, and CRM.

Google Advanced Search Operators for Competitive Content Research

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

The elation of completing a competitive keyword research plan often paves the way to the fear of losing a lot of opportunities. You need to have more than a list of keywords and knowledge of what your competitors are doing by sourcing affordable website SEO services. What will put you in an advantageous position is to know the content that is ranking high and how you are doing on that ladder.

Google search operators are special commands that refine your search capabilities. They boost productivity and help marketers optimize their campaigns. In addition, they give you a glimpse into your competitors' sites so you can come up with greater ideas. By using Google search operators, you can be able to:

Find a competitors' content

As a marketer, one thing you will always aspire to is to get featured on high-traffic sites. Google search operators can help you discover sites in your industry that accept guest posts. Saving you time that you would have wasted searching for the site yourself, and this will help you easily locate a site that your competitors are using to rank highly. The exact formula you can use to search for your competitors' sites is typing in the search bar the "name of the competitor' is" - my competitors website.com and Google will show you where your competitor's author bio is listed apart from their own websites. For example, "Sharon Stone is" - superauthor.com. Google will then proceed to list for you all the sites that Sharon has been mentioned in apart from her own website.

Get better writers by using site

Writers have become a critical component of content making. It has therefore become crucial to find good writers who will help you market your content properly. Search operators can help you find them. If you want to write an article, it is easy to find a writer by doing a simple site search on the publication topic of your interest and choosing one of the many writers who will be listed.

Find your content gaps

To be able to keep up with your competitors or even get better than them, you might need to know what you are missing in terms of content. Let's say, Wordgenious.com is your competitor, and you are aware that they write a lot of content on books, but you are also keen to know what else they write about without having to go through their whole site. By typing in your Google search bar site:Wordgenious.com-intitle:books, you will see all the other topics apart from books that Wordgenious.com writes about. Through this information, you will be able to write content that seems to give your competitors a higher ranking.

These few tips are shared to help you make smart decisions about your content. Search operators are useful in helping locate information quickly. By looking through your competitors' sites, you can tweak and come up with better content that will give you an advantage and let you stand out from your competitors. Better content means more traffic to your website.

How to Find and Fix Duplicate Transactions in Google Analytics

This entry was posted in Advertising, ecommerce, SEO on by .

Google Analytics is the most widely used tool on the web. It reports, tracks, and analyses traffic such as bounce rate and pages per session. Moreover, it provides essential analytics tools for search engine optimization. However, many users undergo the problem of finding and fixing duplicate transactions while using this tool. Here are the steps to help you out.

Before diving into the matter, what are duplicate transactions?

These are over-counted transactions over a specific period and create a mess in your Google Analytics data.

 

How can you detect a Duplicate Transaction in Google Analytics?

Google Analytics provides affordable SEO services to improve your strategies, but at the same time, more than one transaction can be recorded. If you’ve ever received a GA audit with a record of similar transactions but don’t have an idea of how it came to be, follow these steps to locate one:

 

Step 1: Create a New Report with a List of Transactions and Transaction ID.

To create a new report with a transaction list, go to Google analytics, press customization, and then create a custom report. After that, add transactions as metric and transaction ID as dimension.

 

Step 2: Filter Report for Transactions.

After obtaining a new report, save the filtered report by pressing the transactions tab then click the advanced option.

 

Step 3: View the Total Percentage of Similar Transactions within the Timeframe

Here you’ll view a list of all transactions as well as the total transaction hits sent to Google Analytics.

 

Now that you have obtained an accurate analytics report of the total percentage of identical transactions in your GA account, you might be wondering how to fix and block them from happening again. Check out the following steps to prevent a recurrence of this issue:

 

How to Fix Matching Transactions in Google Analytics

These similar transactions can be fixed or prevented by either of the following ways:

Google Tab Manager.

Using a Google tab manager will enable you to block duplicate transactions by using the correct codes. Therefore, you will need to set up a tag to write out a cookie any time a user visits the page. If the user tries a new attempt, it will automatically load a new page.

Server-Side Changes

Another effective way to prevent similar transactions is through the server-side. This is the best and most reliable method to fix similar transactions. Here you are required to send the code only once on a specific page. For better results, use a database record to add a timestamp.

 

Many people face the challenge of getting more than one transaction in Google analytics. These problems affect your data in several ways such as dropping your data accuracy. Furthermore, they arise when a transaction is sent to GA each time the thank you page is opened. However, there are easy steps to locate and fix the issue. If you’ve just encountered unusual activities that resemble corresponding transactions, follow the steps outlined above to help you detect and fix them.

Google Updates Cumulative Layout Shift Scoring

This entry was posted in Advertising, Content, Local, SEO on by .

Many people who visit web pages have experienced unexpected movements where the button shifts itself on a webpage. This is a common problem called cumulative layout shift. For instance, you might be reading a blog post then an ad pops out. This will block you from reading the whole text. For that reason, Google updated cumulative layout shift scoring. Whether you have experience or not, here is everything you need to know about cumulative layout shift scoring.

What is Cumulative Layout Shift?

It is a part of Google core web vitals brought about by a group of layout shift scoring. It causes a shift of web page elements when a page is loading. These elements range from videos to images.

Reasons Why Cumulative Layout Shift Scoring Happens

Being a sudden movement of webpages content layout, there are many reasons why these problems occur. It is mainly caused by elements available on the pages. Such elements include:

Actions that are structured to function when there is an internet connection

The internet contains a lot of actions that are structured to function differently. Some images and adverts may appear when there is an internet connection causing a shift.

  • Wrong use of fonts.

Custom web fonts come in fall back to flash of unstyled text. These safe fonts are suitable for any browser. Both of them cause CLS and might affect elements on your page.

  • Poor Images.

In the process of loading a webpage or watching online photos, poor images might occur. This might contribute to cumulative layout scoring.

  • Advertisement or embeds that lack dimensions.

During page loading, the browser provides space for the ads and embeds. However, this will happen when the adverts have dimensions. Moreover, dynamic ads are easy to install when space is not allocated; other elements will start to move.

How to Fix Cumulative Layout Shift

CLS plays a vital role in identifying unexpected shifting on a page. Additionally, it also measures the number of unwanted movements. A good CLS score is essential because it increases user experience. Moreover, it provides affordable website SEO services, thus determining a good score for the company and user.

What is a Good CLS Score?

With all that in mind, you have understood the need to have an accumulative layout shift and why you need to have a good score. So what is an excellent cumulative score? A cumulative score is the total amount of changes that happen on a page while browsing.

How to Fix Cumulative Layout Shift.

To shift CLS, you need to change elements. All you need is to select helpful web pages. After that, you will notice a positive or negative shifting because of one of the elements. Lastly, it improves on speed to improve experience and performance.

Cumulative layout shift is the sudden movement of web page content layout. It is mainly caused when unstable elements move from their starting points as another element is added by force. CLS help in improving the score for both users and the company. While waiting for the Google updates in June 2021, to increase for the Google updates in June 2021, to increase ranking, consider the facts provided above.

Importance of XML and Image Sitemaps to Google

This entry was posted in Content, SEO on by .

As an SEO specialist, one of your main goals is to utilize online tools to help a website communicate better with search engine robots. One of the tools that most SEO experts are using today is XML and image sitemaps. That is because Google and other major search engines support their use.

So what are XML and Image sitemaps?

XML sitemaps are plans of your site that helps guide the search engine robots to crawl or index website pages on the search engine results page. Some of the things you can include in an XML sitemap are SEO-relevant URLs, but there is no guarantee that a particular page will show up on the results page.

An Image sitemap includes the metadata of the images on your website. This information helps Google give users relevant image results related to the user’s search query. You can search for images that you wouldn’t usually find on Google, thanks to image sitemaps.

So are sitemaps important to Google?

Yes- because it gives the search robots a directory with important information about a website. This enables the robots to crawl and index pages more accurately depending on how relevant the website content is to the search query.

Image sitemaps are essential, especially for travel and e-commerce websites, because visitors are more interested in the visuals. Besides that, Google is now showing about 40.7% of images on the results page regardless of the query.

When it comes to optimization, it’s essential for Google to spot your business. SEO experts always pick up any tool that Google rolls out to aid in this plan. So it begs the question;

Are XML and image sitemaps important for SEO?

When looking for affordable SEO packages, you will not find most companies stating that they use sitemaps as an SEO tool. This is because most SEO experts do not use sitemaps as a content optimization tool. Additionally, as mentioned earlier, using sitemaps does not necessarily affect your ranking on the search results page. They only determine whether your website shows up on the results page.

What makes your website rank higher is how relevant your website content is to the question in the search bar. This is not to say that sitemaps are irrelevant for SEO. An expert knows that using sitemaps and other optimization tools effectively will give you a higher ranking. Sitemaps alone cannot help you achieve a higher ranking on the Google results page. However, you can use the tool to boost your SEO efforts, like using keywords and backlinks to increase your online presence.

The catch with using XML and image sitemaps is that they have to be frequently updated. If your website changes, often ensure you make the relevant updates and alert Google to make the necessary changes. Experts recommend that you put several links on your sitemaps to avoid lagging when Google tries to download your website information.

Note that XML and image sitemaps have been there since 2005. They have become more popular now because of their use in SEO services, and Google is using them more now. Remember, they are not an SEO element but can significantly boost your efforts.

How to Manage Crawl Budget and Boost Your Presence in Search

This entry was posted in Advertising, Local, Marketing, SEO on by .

A lot of business owners think that having a crawl budget is beyond their means. Rather, it’s much more common for anyone with an online shop to simply think that there isn’t one at all. However, if your business is expanding, that means your site is also growing. You’ll be adding more products, so your inventory grows. That means more product pages and more pages to manage. You’ll need to start thinking about setting aside that budget, then, sooner rather than later.

What is a crawl budget?

 

This refers to the resources that Google puts into crawling your pages. A crawl budget, some say, is about equal to the number of pages that are crawled every day. But that’s not really what happens. Some pages drain Google’s resources much more than others. That’s why the number of crawled pages isn’t the same every day. However, the budget remains constant. Google generally takes in four things when it allocates its crawl budget: the popularity of the site, how many pages you have, the update rate, and how well your site handles crawling.

 

Why does the budget matter?

 

The budget affects how quickly your pages show up on the SERPs. When there’s a mismatch, though, between the crawl budget and the update rate of your site, though, that's a problem. It could lead to delays between the moment you make or update a page and the moment it pops up in the SERPs. Another likely problem is when Google doesn’t allocate enough crawl budget to your site. That means it doesn’t see your site as important. In that case, what you can do is improve the quality of your content. To pull that off, get help from an organic SEO company. With a team of experts to help you, you should be publishing better content in no time. That will help you ranking score.

 

Should you worry about the crawl budget?

 

Not always. It only becomes a problem when you run a large or medium-size website. And also, if your update rate is more than once a day or once a week. If that’s the case, you might need to start worrying about the crawl budget for your site. After all, it could be the culprit behind the delay in your permanent index. In addition, it could also be an issue if you are launching a new site or redesigning an old one. With so many changes happening all at once, you’ll likely end up with a crawling lag. However, this issue usually fixes itself sooner or later.

 

How do you make the most out of the budget?

 

You’ll need to fix your pages. This is where pros come in. Let them look over everything and pinpoint the problems with your site. They’ll start from your sitemap, SEO plugins, and more. They’ll know what to fix and replace, to prevent the crawling delay. With digital marketing experts to help you, you can also maintain your pages with no crawling lags in the future.

Shopify SEO – How to Optimize Your Shopify Site for Google

This entry was posted in Advertising, Local, Marketing, SEO on by .

The success of e-commerce sites has led to a surge in Shopify sites. If you’ve tried your luck at this, too, then you might be wondering how to improve your site. What can you do to get Google to boost your SERPs ranking? How do you increase the visibility of your brand and business? Pick up expert tips on how to make the most out of your store on Shopify.

Understand the Platform

 

The first thing you need to do is learn as much as you can about Shopify. How does marketing work on this channel? You also need to beef up on your understanding of search engine optimization or SEO. But if you already have your hands full running the business, then you might not have enough time to deal with your site. It would be best to pay for the services of an organic SEO company. With a team of pros to guide you, you’ll know what steps to take.

 

Fix the Structure of the Shop

 

The way you organize your content is crucial to the success of your shop. If the user experience isn’t the best, that could be a contributing factor to why your traffic is poor. The key is to make it easier for your customers to find the products they need. If your store has little to no order, then that’s probably compromising your revenue and profit. Hire a digital marketing team that knows how to fix the structure of your shop. That way, your customers won’t have to end up lost in a labyrinth.

 

Eliminate Frustrating Elements

 

What are you doing to keep your customers at your shop longer? Seasoned digital marketers know how to identify the frustrating issues with your site. For instance, do you have super-slow loading times? That irritates customers to no end and also one of the reasons why people often leave a shop. Also, take a look at your visuals. Are there too many images? Does the site look cluttered? Is the design streamlined or not? You’ll want to work together with pros to get rid of anything that causes your customers undue frustration. With those problems gone, then they’ll stay longer at your site. The longer they stick around, the more chances that they’ll buy your products.

 

Offer Collections

 

Another way to make it easier and faster for customers to find exactly what they’re looking for is to offer Shopify collections. These collections group products together. For instance, you may have sleepwear, sportswear, jeans, skirts, and more. By putting all the similar products together, you cut down on the amount of time it takes for your customers to find them. That makes for a faster and more convenient shopping experience. By offering that kind of shopping experience, customers will be more than happy to shop at your place again.

 

Research Target Keywords

 

Make the most out of your pages by using targeted keywords. Hire digital marketers to help you compile a list of these. That way, you can optimize your pages for search much better.

Core Web Vitals: What They Are & How to Improve Them

This entry was posted in Advertising, Local, Marketing, SEO on by .

The core web vitals refer to factors that Google looks at when checking the overall user experience of a page. There are three you need to know. The first is the largest contentful paint followed by the first input delay and then ending with the cumulative layout shift. You need to make sure these are a huge part of your pages. If you want your ranking to improve on the SERPs, you need to pay attention to all three. These are also referred to as loading, interactivity, and visual stability.

Why do they matter?

 

The Core Web Vitals tell you exactly what sort of page Google will look when it goes over your shop or site. It will affect your resulting page experience score. By knowing these factors, you can tell which areas of your pages need considerable work. You can also use these factors as a basis for why some sites rank high. With the information, you can figure out what pages you’ll need to prioritize when you set out to overhaul or fix your site. If you’re not quite certain how to proceed, it’s best to hire the services of an organic SEO company. Pros will know how to measure your Core Web Vitals. The data they’ll get from those results will be beneficial to your business.

 

How does that data help?

 

With pros to check out the Core Web Vitals of your pages, they can determine which areas are problematic for your site. Which ones are causing you endless problems? They pinpoint parts of your pages that aren’t doing so great. What do they do with all that information, then, you may ask? They use that as a guide to come up with a solution to all your problems. That’s why hiring pros work. When they’ve gotten a good look at what’s happening, then they’ll be ready to roll out plans and changes for your approval.

 

How do you fix your pages?

 

Well, start by hiring the right team. You need pros to go over your pages. If you know next to nothing about managing and maintaining sites, then get experts to help you out. If you don’t, poor user experience could be your downfall. It could even be one of the reasons why your ranking on the SERPs hasn’t improved. Look back on the last time you had upgrades done on your pages. If it’s been so long that you can’t remember, or long enough that your pages might no longer be compliant with the new changes rolled out by Google, it's time to get help.

 

How do you find the right team?

 

Solid research will help. Look for digital marketing companies that offer the services you need. First off, determine the extent of the help you’ll be asking for. What do you need out of the team? Most businesses look for one-time hires. But there’s also the fact that you need to maintain those pages. It’ll work in your favor if you hire a team that you can work with for the long term instead.

What is E-A-T? Why It Matters in Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

E-A-T in digital marketing means Expertise, Authoritativeness, and Trustworthiness. These are all the qualities that excellent sites must-have. If you’ve been wondering how you could increase your page ranking, then improving the E-A-T of your pages is one way to make that happen.

What is E-A-T in SEO?

 

To fully understand why E-A-T matters in search engine optimization, you’ll need to have a basic idea of what E-A-T is. Basically, it refers to having up-to-date content on your pages. The content must also be factual instead of fabricated. Do you have positive reviews on your pages? That counts too. Your content must be created by experts and must have relevant URLs on other sites. These aren’t new concepts, though. It’s been this way since Google started. What just changes over time are the measures that Google undertakes to keep ensuring that the content on the site is relevant, factual, and accurate.

 

Why Does It Matter for Local SEO?

 

Improving the E-A-T of your site will help you improve your local traffic. For instance, with better authoritativeness and trustworthiness, you can get more customers to like your page, interact with your content, and pay for your products or services. That all sounds wonderful. How do you improve E-A-T at the local level, then? If you’re already running SEO campaigns, then this might confuse you. That’s where hiring an expert organic SEO company comes in.

 

How Do You Improve at the Local Level?

 

You’ll need to work on your Google My Business Categorization and Services, for one. Is the information on your page accurate and true? Is it updated? Mistakes in your information will make it harder for customers to find you. Pros check that for you instead, build up great content, and also engage with customers who leave reviews. That helps generate more positive reviews of your business, which future customers see. That helps get you more traffic as well. You’ll also need to provide better GMB images. These images will help you get more clicks. So long as the images attached to your Google My Business page are appropriate and aligned with your business, that will help you get more traffic.

 

Why Hire an SEO Team to Help You?

 

There are a ton of details that you’ll find yourself attending to. More than fixing your Google My Business page, you’ll also need to make sure all your content on your website and social media pages are aligned with E-A-T principles. If your content is already doing that, then great. But if that isn’t the case, you’ll need to revamp your content and pages. When was the last time you updated your site’s web design? What about the navigational experience of your site? Are your pages mobile friendly? Hiring pros that can help you fix all those issues will help you get the attention of your target market and improve your conversion rates and sales. You could also hire that team to maintain your pages for you, allowing you to concentrate on your core business.