Category Archives: SEO

Guide to SEO Success Factors in 2018

This entry was posted in Advertising, Content, Marketing, SEO on by .

The only thing that stays the same in the world of search engine optimization is the constant flux. But that doesn’t mean there aren’t some specific things you can do to succeed in your SEO efforts in 2018. Here are some effective things you can do that are still important.

Valuable Content

Creating valuable content that is genuinely intended to serve, teach, entertain or inspire the specific audience you want to attract will always be a great way to go. White hat SEO services preach about getting specific with your content, because people have specific questions and needs. Your content can answer those questions and meet those needs. Build this around the specific keywords your audience is online searching for.

 

Keywords

Spend some time searching for keywords relevant to your site, business or content. This reveals what people are already online searching for. This will also give you ideas for other keywords you might not have thought of.

 

For example, if you are a personal trainer wanting women clients, you may find that they are searching for “home arm workouts without weights” instead of searching for “how to strengthen triceps.” Both topics are very similar, but the keywords are quite different because the first reveals a specific need and question from a specific audience.

 

On-page SEO

Creating specific, keyword-rich content is known as on-page SEO. This is critical in people finding your website. However, off-page SEO is also highly recommended by White hat SEO services. Off-page is basically links from other sites (because they are “off” of your site) that lead back to your website. This helps a lot when websites that are more credible than yours link to your site. Links can also come from directories, blogs, video sites like YouTube, press releases and more.

 

Layout and speed

Make sure your website layout, load speed and content are mobile-friendly. More than half of all website visitors today are using a mobile device, and that number is growing. The experience of reading and navigating a website on smaller mobile screen is much different from using a wide desktop screen.

Checklist for enterprise local SEO preparedness

This entry was posted in Advertising, Local, SEO on by .

If you run a business that serves your local community, you certainly want to use your website to attract community members and people passing through your area. This can be done several ways through local SEO, and specifically with optimizing your site and content for Google local optimization. Local SEO simply means creating content that is targeted to your intended audience in your local area. This helps your website pull up in searches specific to your business.

Be sure to link all your online business listings to your website. Listings could be in Google Places, Bing Places for Business, your Facebook page and others. Determine your goals of the specific audience you want to attract. Understand what they are looking for, what questions they ask and what problems they have.

 

Write about local events. This can be a powerful way to grow local SEO because your content is about your community and how your business can serve and interact with the people around you. This is not meant to be salesy, but fun and valuable information.

 

Build links with other business in your area. Network with similar businesses in your industry to collaborate on content such as blogs or any special promotions you can partner for. They can add links back to your site and you can do the same for them. This can not only build great relationships with other businesses, but also help your Google local optimization, especially if you partner with businesses that have a better local SEO credibility than you.

 

Utilize public relations strategies such as press releases and local events. Write about the events on your site. Make sure to use words for your city, state, region or neighborhood wherever it makes sense.

 

Use paid ads online such as pay-per-click ads that include words tied to your area. For example, “North Dallas Car Repair” or “West Los Angeles Dog Groomer.”

 

Use Google My Business features such as Google Posts, Questions & Answers, Photos, Reviews, Messaging, Booking, Local Service Ads and others. All these features will help you increase your search engine presence.

5 SEO essentials to succeed in the new world

This entry was posted in Advertising, Content, Marketing, SEO on by .

These days, with more than 55 percent of all internet traffic coming from a mobile device, you have to focus on optimizing your website for the mobile experience. No matter if it’s a smaller phone screen or a tablet, people are searching for an consuming information on the go more and more. Using white hat SEO services can help get your website ready for the continuing changes in the shift to mobile and enhance your user’s experience.

One suggestion you will get is to make sure your website design is optimized for a mobile device. Most designs and site themes today will easily adjust to a smaller mobile screen. This can mean the different sections of the site, such as the main pages and sidebars, automatically rearrange for a mobile screen. Or, some sites have a mobile version that would have a URL such as m.mywebsite.com. Keep in mind, with the new mobile-first rollout, you may now need one site and same content on both desktop and mobile

 

Make sure your site loads quickly. This is something that is often overlooked, but is becoming more important with mobile SEO. When Google calibrates your site’s performance, load speed is huge. This is also important to your visitors because they likely going to spend less time consuming your content and browsing your site on a mobile device compared to a desktop.

 

Create content suited for mobile. This can include writing shorter sentences and paragraphs to break up the text, or creating short videos and infographics designed for a mobile screen. Also make sure to get your points across quickly. Provide some information that people can quickly scroll through.

 

Don’t load a lot of images and video files. This will show down your site and also create a confusing, cluttered experience for your visitors. Also make sure your image files are not bigger than they need to be. Overall, less is more when optimizing for mobile.

 

Overall, one of the top suggestions you will get from professional white hat SEO services is to make the experience good for the user. The site should be easy to navigate, quick to consume, and make any action you want the visitor to take clear and quick.

Voice Search SEO: How to Optimize in 2018

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Voice search is becoming more and more popular for performing online searches. Optimizing your website for voice search results is more important as this trend increases. Here are some tips for how to optimize voice search SEO.

You can use Ventura SEO services to help you optimize your site. Here are some important things to know. How fast your site loads is important. The faster, the better. Also, secure websites (with https) seem to dominate search results with more than 70 percent of Google voice search results including secure URLs. This is in comparison to about 50 percent of secure URLs showing up in desktop searches. Short answers are preferred to voice search questions. Online content that gets high engagement on social media pulls up high in voice searches.

 

Studies show that Google prefers voice search answers to be about 29 words. So, create and answer snippet with this goal of about 29 words. Make sure to include the keywords, but eliminate any unnecessary “fluff.”

 

One study revealed that the average Google voice search had more than 1,100 shares on Facebook and more than 40 shares or retweets on Twitter. However, this may be more due to the links or pages are high in credibility. In other words, this could be just a correlation, but it does show that higher-ranking links have a high number of social shares. Create valuable and highly shareable content.

 

Use simple language that is easy to read. This is something Ventura SEO services can help with to create relevant content that people can quickly consume. Google voice search results love simple content that is concise but relevant. Delete any unnecessary words and don’t try to use words you normally would not use in simple conversation.

 

Longer content ranks higher in voice search results. One study showed that the average word count of a voice search results was more than 2,300 words. More words can increase opportunity to match with a voice search, but writing more for the sake of writing is not going to help. The content should be natural, valuable and relevant.

 

 

An easy way to see if Google thinks your webpages are keyword relevant

This entry was posted in Content, SEO on by .

Having content on your website that focuses on keywords related to your business or topic is everything when it comes to generating organic traffic from search engines such as Google and Bing. A reputable white hat SEO service will help you do this, and reveal if the search engines thinks your site is keyword relevant.

One of the easiest ways to see how your site ranks in terms of relativity to keywords is to just do a Google search for certain keywords you are trying to build content around. Then, just see if your site is pulling up in the organic searches. Enter different keywords in different searches to discover how Google or Bing sees your site and this will help you judge the relevance of keywords.

 

These searches also reveal where you should focus your content because it shows your strengths. It also shows where your traffic is coming from based on what is popular on your site. Focusing on your strength is a great way to increase traffic. White hat SEO services can perform these searches and service for you, and even help you determine what the results mean for your website or business. They can then help you come up with a more specific content strategy.

 

You can use a service such as SEMRush to see how your site ranks for certain keywords. This shows where certain sites rank for keywords and the search volume for those keywords. This is also a good way to see where your competitors rank. You can find other related keywords to give you ideas for additional content. This reveals other searches that people are performing so you can adjust the content on your site.

 

So, how do you take this information on how Google sees your website as relevant and improve your site. Creating fresh content is one of the best ways. Create content around the keywords you want to rank higher with. Also consider using a professional service that knows how to create this keyword-rich content specifically written and planned to attract the specific audience you are looking for on an ongoing basis month-after-month.

Case study: On-page + Off-page SEO working together = Success

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

There essentially are two forms of SEO that, if done properly, combine to set your website apart from the crowd. They simply are on-page and off-page SEO. Together they can drive on-going traffic to your site, creating more exposure for your business. Here are some on-page and off-page strategies provided by many top white hat SEO services.

On-page SEO simply refers to things you can do to optimize the pages and posts on your website. Writing a good title for your page or post that includes the keyword near the beginning of the title is important. Creating a search engine-friendly URL for your page or post involves using keywords and keeping the URL short.

 

When writing the copy for your page or post, make sure they keyword you focus on is in the first 100 to 150 words. However, don’t use your keyword too many times, or search engines could see this as “stuffing” your keyword. Sprinkle other related or secondary keywords throughout the page. Essentially, your site is filled with content that your audience wants and is searching for.

 

Use both outbound links (other relevant sites) and internal links (relevant areas on your site). Make sure your website design is desktop and mobile friendly. To encourage reader interaction, include social sharing buttons (which can be done using a plug-in) and ask for comments or questions.

 

Off-page SEO strategies from white hat SEO services include content on other sites that link back to your website, and building relationships with others in your industry. This builds credibility for your website, and search engines are likely to rank your site higher if other similar sites link back to yours. A good SEO service will help you build links to help your credibility in the eyes of search engines.

 

All of these strategies are important for building a complete SEO profile to increase visibility and credibility for your website. Focusing on one and not the other is only going to hinder your site, but using a complete on-page and off-page approach is going to help continually attract the right people to your site.

How to create content to support local SEO and rock the rankings

This entry was posted in Advertising, Content, Local, SEO on by .

Local SEO has become more important with the rise of mobile devices. People are performing more and more searches with their mobile device when they’re on the go. They’re looking for nearby businesses, whether they want to grab a cup of coffee, need to take their car into a shop, or stop somewhere for a quick lunch. According to Google, almost one-third of all mobile searches are related to location, so Google local optimization has become a major tool for building business online.

There are a few specific things you can do to create content to support local SEO and boost your website high in the search ranking. First, be sure to claim local name, address and phone number for your business in local listings and directories. Create a listing in the Google My Business Page and Bing Places For Business, filling out all relevant information and local keywords. This is important for your businesses showing up in Google Maps searches and showing search engines what your business is about.

 

Write content for your website that includes keywords based on your business and your area. Think about what’s going on in your area. Write about local events and current news stories. You might even partner with other local businesses to create some content that benefits both of you. Think about businesses that complement your own. A coffee shop and bakery, or car service and tire shop, are good examples. Google Keyword Planner is a great way to get ideas for keywords to write your content around. This is a free tool that shows average monthly searches for certain keywords. Knowing what people are searching for in your area can help you improve your website’s Google local optimization because you can write about specific topics around the top keywords you find.

 

Write specific content, because people are usually searching for specific things. When people use search engines, they are looking for answers to specific questions or problems. Your local-based content can be the answer to those questions and the solution to their problem. It also builds credibility for your business.

SeoTuners attends the EMP (Ethical Marketing Practices) Addiction Conference 2018

This entry was posted in Advertising, Local, Marketing, SEO on by .

Addiction professional conferences play a huge role in drug and alcohol addiction treatment marketing. Conferences are where addiction treatment centers, sober livings and industry service organizations get tools to survive the difficult landscape of our industry. The second advantage is networking and getting to know new referral sources that can help your organizations.

With all the changes going on the addiction treatment industry it has become paramount to adapt a solid marketing mix. Treatment centers are behind in web marketing, we see it every day. Key areas that education is needed are;

  • Proper website structure
  • SEO (on page and off page
  • Social media marketing
  • Understanding of Google My Business (GMB)
  • Understanding of Google 3 Pack
  • The importance of high quality back-links
  • The role Citations play in Google ranking

One of the best ways to learn is from proven industry leaders. SEO Tuners was invited to be a featured panelist at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices 13th conference. This unique conference series is in a talk show host, town hall forum. It is interactive, and the audience determines the content of the addiction professional conference. This unique forum has between 150-200 attendees (many CEO’s, Executives and Directors) all coming together sharing and getting answers to their business and marketing operating pain points.

The conference will feature 6 Executive Thought Leaders in the behavioral health industry. The Riviera Beach, FL conference is on March 30, 2018. SEO Tuners is privileged to present next to;

  • David Hirshfeld, Esq. HirshFeld PLLC (1099’s and W2’s Many Aren’t Compliant)
  • Anelia Shaheed, Esq. Law Office of Julie W. Allison P.A. (Clinical Issues Costing You Revenue)
  • Charles Davis, CEO, Behavioral Health Network Resources (How to Maximize Social Media)
  • Denise Corbisiero, COO-Owner at Integrity Billing Company, LLC (Utilizing Your Billing Company)
  • Brian Frye, CEO, Magna Technology (Website Development is Hurting You More Than You Know)
  • Jim Peake, CEO Addiction-Rep (Importance of SEO, and The Bridge Device for Detox)

SEO Tuners will be covering the importance of building highly respected back-links, ranking locally for Google 3 pack and introducing our proprietary back link system. We look forward to presenting at this conference and invite you to join us on March 30, 2018

How Google Maccabee Updates Hurt Many Celebrity Websites

This entry was posted in Advertising, Marketing, Penalty Updates, SEO on by .

Quite a few people have had their eyes stuck on Google Maccabee updates in recent months, trying to analyze the specific websites and overall content that was affected most by them. One of the major updates that were generated within this collection may have targeted celebrity websites – and not necessarily in a good way.

The Past: Understanding Celebrity Rankings

Before you can understand the impact of Google Maccabee updates on celebrity websites, you should first reflect on how it used to be in the past. Years ago, the website with the highest ranking of the average celebrity was their own. Whether it was their official website or official fan club, chances are that all other links and pages fell below that official content within Google search result pages.

The Present: How the Maccabee Updates Changed Everything

Several studies and case scenarios show that there seems to be a shift in the rankings of celebrity website since the Maccabee updates were initiated. Instead of maintaining the first-place spot within their respective keyword searches, it seems as if quite a few celebrity websites are getting bumped down further on the first page. Case studies and screenshots have filled a number of blogs and forum discussions with these claims – directing a vast amount of attention to this dynamic shift that may have been caused by the aftermath of the Google Maccabee updates.

What Does This Mean for Overall SEO Ranking?

Even though it may seem as if these Maccabee updates present an openly exposed environment for black hat SEO practices, it is imperative to remain alert and cautious when developing and posting SEO content online. Investing in quality white hat SEO services from an experienced team or agency will provide you with the first-class insight that you need to make the best decisions for your website. Celebrity websites may be dropping in the ranks of their celebrity’s keyword searches simply because the quality and strength of other websites has lifted the bar of expectation for consumers, Internet users and Google.

5 Local Search Tactics Your Competitors Probably Aren’t Using

This entry was posted in Advertising, Local, Marketing, SEO on by .

If you want to enhance your online presence through Google local optimization, the key is to make sure that you apply the following 5 local search tactics that are significantly overlooked and underestimated in today’s digital market:

Claim a Google Business Listing and Post

You should have already claimed your Google My Business listing. If you have not, then your business basically does not exist within the information superhighway. In addition to setting it up make sure that you check your GMB profile on a regular basis. For instance, you could use Google Posts like mini-advertisements to educate customers on your products and services or even promote your upcoming sales and specials to drive more exposure and traffic toward your online presence.

Select an Ideal Category for Your GMB Listing

In addition to establishing your GMB listing and putting it to work for your company’s online presence, you should also ensure it is categorized properly. This can (and will) make a big difference in how Google ranks your brand. Pay attention to the categories used by your top competitors, because you may want to follow their lead in that regard.

Apply Best Practices with Your URL

With Google local optimization, your URL serves as a key to unlock your exposure and marketing goals. Make sure that each URL is descriptive, concise and user-friendly and do not hesitate to skillfully add keywords within them to drive more organic exposure and traffic toward your website.

Enhance the Security of Your Website

Google is now issuing warnings to Chrome users that enter a page or website that is not secure – especially if there is a password or credit card field within that page. If you want members and clients to access confidential information or want your customers to trust you with their sensitive payment information, making sure that your website is not flagged in this way is a critical step.

Focus on Writing Quality Content

The last thing you should do is focus on pushing out low-quality content just to boost the quantity of your post. One high-quality post can have a stronger, positive impact than 10 low-quality posts ever could regardless of your niche or market. If you need further assistance or guidance with establishing an effective content strategy, you can always trust in a high-quality SEO firm to help you.