Category Archives: SEO

How I Recovered from A Google Penguin Penalty

This entry was posted in Penalty Updates, SEO on by .

Imagine your website having a decent amount of traffic, then suddenly, that traffic is gone. I know how it feels given the amount of work you put into it to acquire traffic and ranking. Just like other site owners who were hit with the penguin penalty, you would probably think it something temporary, until you start seeing your traffic dropping lower and lower in the SERPs. Good news - recovering your site’s traffic lost after Google's Penguin update has penalized you is difficult, but not impossible. This is how I recovered from a google penguin penalty.

  1. Find all your backlinks

Creating a list of all your backlinks is the first step to performing penguin penalty recovery. There are many different tools that you can use to build this list, including Google Webmaster, Ahrefs, and many more. If possible, draw your links information from three tools so that you can compare your data. This will ensure you are not missing some links.

Most of these tools have an export option. So, to stay organized, export this list to a spreadsheet. This list will not only be useful now but will help in the future to monitor your backlinks to ensure Google does not penalize your site again. Hoping you understand and differentiate between a useful link and a bad one, you can then go to the next step.

  1. Analyze your links for quality

Do you know why you were penalized? Here is when you get the answer to that question. The reason why you are penalized is likely because you have a lot of unnatural links pointing back to your site. However, this doesn’t mean that all your backlinks are bad. By analyzing your link list, you should be able to determine the good links and bad links.

Pluck out all the links coming from spammy sites. These are some of the links that Google tend to scrutinized, and that should be removed from your list:

  • Links from websites with low page rank
  • Links from non-indexed sites
  • Links from irrelevant and untrustworthy sites

Depending on the number of bad links, this process can be time-consuming. Once you have the list of links that need to be removed, you have to contact their webmasters and ask for link removal. To automate the process, you can use tools that can find email addresses of each domain’s webmaster and contact them for you.

  1. Disavowing Links

The process of contacting link webmasters does not bear much fruit, as most of them may end up not removing their links. And other links cannot be removed manually. Fortunately, you can use the Google disavow Links tool to get the remaining links removed. All you need is to create a text file with all bad links and submit it to Google webmaster tools. When your site is re-crawled, Google will know to ignore these links, and gradually regain your ranking.

This process may take longer but will help you with penguin penalty recovery.  Once you recover from the Penguin penalty, it's essential to make sure you don't get hit once again by actively keeping track of your links.

6 Tips for Choosing the Best organic SEO Company

This entry was posted in SEO on by .

Picking the right SEO company can be daunting, since making a wrong choice can be disastrous. With the market flooded with SEO companies, settling for one can be overwhelming since you want something reliable and dependable. However, with these six tips, you can choose the best organic SEO company for your business.

  1. Think beyond SEO

There is nothing wrong with focusing on SEO when you start, but, as a business owner, sales and revenue are your priority. Because of this, choose an SEO company that not only focuses on driving traffic to your website but also converting the traffic to subscribers and sales.  Also, the company should have a conversion optimization process that improves your site continually to maximize sales and leads from the traffic you get. For instance, ask how the company tests headlines, button copy, colors, placement, and land pages to gain insight on how they work.

  1. Verify past results and case studies

A good track record can help you decide whether a particular SEO agency is right for you. It proves that their strategies work. Ask for samples of sites the company has worked on and see how they are performing. If possible, reach out to some of its clients and get insight into their experience with the agency. Client testimonials are a great indicator of good results.

But, working with other clients is not enough. Go a step further and check how long ago they worked with the client. An agency that performs will have a stream of clients in their portfolio and should provide testimonials and case studies from clients they have worked with for a while and new clients as well. If they give a case study from seven years ago and have nothing from the past year, take it as a red flag. Also, a company that has been in business for a while will know the ins and outs of SEO, which places them in a better position to handle your online marketing needs.

  1. Regular Reporting

Before hiring, make sure you understand where you fit in the whole process. You want a company that keeps you informed and up to date about how everything is progressing. It is also a sign of transparency and openness. They should provide you with clear directions and a highlight of what’s great, what needs improving, and what needs to be dropped and why. Check against the KPIs you set with the company and see if they have achieved at least 90% of what they promised. Remember, though, building sales and increasing traffic is a marathon, not a sprint, so don’t go in expecting results within a week. Also, learn the industry jargon to make it easier to understand reports when they are presented to you.

Your business deserves a reputable, experienced, and dependable SEO agency to help expand your web presence. Hopefully, with these tips, you can choose the best organic SEO company for your needs.

SEO: Using a local agency for Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local search is vitally important, not only to your website page ranking but to your business in general. Consider this statistic from Google: Forty-six percent of all searches have “local intent.”

So, what exactly is local search?

Think about it as owning a pizza restaurant. You might be able to rank for a search query such as, “How to make the best pizza sauce.”

However, residents in your area are more likely searching for phrases like, “best pizza restaurants near me.” This lets the search engine know your intent, so the ensuing local search engine results page (SERP) results will include local pizza restaurants.

That’s why local SEO is so important, as it’s a reliable and proven way to promote your business, product or services to local customers when they look for them.

And a local agency will know how to get the most out of your specific local search needs.

 

Optimize your Google My Business (GMB) Listing

Google feels comfortable sharing information and content that it can support and authenticate. GMB is the tool that does that. If Google can authenticate and verify your business, the search engine rewards you with an envied sidebar space in your local search.

When customers use Google Maps or search to find your business, they will have access to the correct information about your business address, phone number, website, hours of operations, and other critical information. Local agencies will optimize your GMB listing to enable Google to give you the desired public identity and presence.

 

Hyperlocal keywords

This is when you’re targeting a small, very specific region – and it’s a bit tricky, especially for very small areas that might not have much (or any) volume data. Work with your SEO provider to find out how they can provide you with volume data for those small communities because even if you’re only getting a dozen searches per month for that term, those are 12 potential customers.

 

Ensure your website is Mobile-friendly

Mobile search and local search go hand in hand. That’s because research shows most mobile searches aren’t necessarily done from home. And since most cell phone users share their location, search engines are prioritized to those mobile searches. From business locators to mobile coupons, you and your SEO provider should anticipate the requirements of mobile users, then ensure those needs are met on big-screens and small.

 

Optimize your website

From URLs, headers, tags, images, meta descriptions to content, SEO agencies are experts in this field – and local agencies can give you area-specific insight.

 

Making use of local SEO services in Ventura is a vital part of any SEO strategy. Opening a new business in Oxnard? Local SEO ensures you’re more likely to be seen by potential customers in southern California.

11 Considerations When Hiring a Link Building Service

This entry was posted in Content, SEO on by .

11 Considerations When Hiring a Link Building Service

Look for the best link building services in Ventura to improve your site. Factor in the following considerations to help you make the right hiring decision. Knowing the traits you should look for in a link building firm will help you winnow down your options much quicker.

Linking Diversity

When you hire a link building service provider, pick a company that uses a range of linking strategies. A firm that only uses one approach puts all its eggs in one basket. Given that Google still rolls out changes to its algorithm, it’s essential that companies have a range of strategies they use so when one or two fail, the firm still has other strategies to fall back on.

Industry Foresight 

Pick a link builder that complies with the best link building practices currently in use and those that might be implemented in the future. Someone with extensive experience can evaluate the patterns easily and know what practices will be in demand.

Responsible Linking

Web linking ethics is another quality to look for in a linking partner. Choose a firm that will set up a linking campaign that will improve your link building efforts along with your company’s reputation in the long run.

Responsive Communication

Consider a firm that sends prompt responses to your email, text, or calls. If you can get in touch with the firm easily, that makes it convenient to work together.

Network and Connections

Pick a link building service that’s already been in the business for years. The company should have an excellent network of resources to get the job done and done right.

Reputation and Track Record

Work with a link building company that’s earned an excellent reputation for delivering results. Take a look at the company’s track record to get a better sense of how the firm did its business in the past and how it intends to continue in the future.

References

Ask the firm for references. A company that’s been around for years and that’s proud of what it has accomplished for its clients won’t have any problem providing you with that list.

Links on their Site

A credible link builder should have links on their own pages. Do those links work? Do they add value to the content? That’s one of the many details you wouldn’t want to miss.

Cost and Payment

How much will it cost you? What kind of payment methods does the firm accept? Is the rate acceptable?

Value for Money

Don’t pick the firm with the cheapest option around. That rarely gives you the level and quality of service you want. Instead, do your homework and find a firm that offers you the best possible value for your money.

Trust and Intuition

Find a firm that you can trust. If your first impression of the firm or representative isn’t good, give it a chance, but don’t dismiss your misgivings. If that nagging unease persists, though, it might be a good idea to terminate the partnership and look elsewhere for help.

How to Optimize Your Google My Business Listing?

This entry was posted in Advertising, Local, Mobile, SEO on by .

How to Optimize Your Google My Business Listing

Google offers GMB or Google My Business as a free tool, one that entrepreneurs can use to control and manage how and what information their customers see online. GMB helps business owners manage their location on Google maps, provides a knowledge graph and makes it easy for users to post reviews. If you run a local business, learn how to make the most out of your GMB with Google local optimization assistance. Here are ideas you’ll want to check out.

Set Up Your Listing

If you have yet to set up a Google My Business Listing, now is the best time to do so. If you don’t know how and don't have the time to learn as you have your hands full running the day-to-day operations of the business, hire pros. Look for an SEO agency that offers GMB listing assistance.

Consider the Category

When you hire a credible SEO firm, you can trust the judgment of the company’s representative to pick the right category for your business. It must be specific and relevant enough to help Google determine which searches your listing will belong in. If none of the categories available describes what your business is about, pick a more general category. You can’t create your own. Your SEO expert should know that, too.

Use High Res Photos

Provide your clients with a glimpse into your products, processes, or services by using high-resolution materials. When your SEO expert requests for images, make sure you send hi-res photos. Blurry images don’t do anything to draw in potential customers. Talk to your SEO agency consultant to learn more about the kind of images you should use when you promote your online business.

Ensure Accuracy and Correctness

If you’re too busy running a business, you might forget about changes to your contact information, email or phone number. Keep in mind that all those details need to be updated regularly on all your marketing materials and pages. That includes your website and GMB listing. Having an SEO expert to help manage or take care of your GMB listing, though, means you can leave that task to someone else.

Also, if there are any mistakes in your contact information, that could be one of the reasons why you have such poor site traffic. Ensure online visibility by ensuring that your information everywhere matches. Hire an SEO expert to update your information so you won't lose potential leads or customers.

Avoid Penalties

Getting penalized by Google isn’t the end of the world. But you could prevent them in the first place when you have someone to ensure that your business listing complies with the latest changes Google continuously rolls out. That’s why hiring an SEO agency helps. They stay on top of these things, so your search engine optimization expert knows what to do and what techniques to use to prevent penalties and ensure that your listings are optimized to the fullest. If you want to stay on the right side of Google, seek out professional help. Hire an SEO agency, so you can focus on your business.

Top 7 Reasons Why Hiring A Local SEO Firm Is A Good Strategy

This entry was posted in Advertising, Local, SEO on by .

Alcohol & Drug Rehab Marketing and SEO Strategies

Almost everyone uses Google as their search engine. It is, therefore, necessary to familiarize yourself with the Google requirements to rank higher in the search results. The go-to marketing strategy for most alcohol and drug treatment centers is through mainstream media. These marketing strategies can be costly. Many rehab centers today, however, are beginning to see the importance of social media marketing and SEO to reach potential customers. The right combination of both can take your business to the next level. Below are some strategies that might help.

  1. Strong online presence with quality SEO content

A strong online presence can be a website or a social media business page. For a treatment center, however, a website is highly recommended. Your goal should be to rank at least among the top three search results on Google. Keep in mind that your business will appear among the top three if you offer a solution to a specific problem. When it comes to website design and content, the priority is the customer. Your website should be easy to use, and the content has to be superior to your competitors. Focus on user experience and giving information.

  1. Focus on Local

Partner with the right SEO firm to help you with information on the most used keywords locally. Most drug rehab SEO content out there has the word ‘drug rehab’ repeated numerously throughout the article. Having an expert help you with keyword research, you will be in a better position to compete with other local businesses and generate leads for your business. Having your business appear on Google maps will also increase your traffic immensely in a short period. Local leads come a long way in generating organic traffic.

  1. Share your content on social media

Most companies today are present on social media. You might have a website but also consider having a twitter account and a business page on Facebook. Sure, the content on your website is excellent, but imagine how many people you will reach if you actively promote it on social media. If your content adds value to your audience, then you will have more traffic. A strong social media campaign can take your business to the next level.

  1. Do your research

Marketing without research is pointless. Before you write or produce content, you have to do your research. Know your target customer and do your best to get them to respond to your call to action. If you choose to work with an SEO expert, you will be in a better position to understand your target audience and consumer behavior. Data analysis after a strong campaign can also help you retarget your customers and get them to take action. There are also some helpful data analysis and keyword research tools online to help keep track of your marketing.

It is essential to understand that SEO is part of a larger picture of your business. In the end, it is your responsibility to turn an inquiry into an admission.

Top 10 Advantages of Internet Marketing for Your Business

This entry was posted in Marketing, SEO on by .

Marketing is all about connecting to your audience. That’s why Internet marketing is crucial to your business. In an age where millions of people spend their time online, leveraging the Internet and its properties is a smart way to promote your business. Here are ten advantages that you can expect when you hire a digital marketing service.

Low Costs
Research your options until you find an affordable internet advertising company. You’ll come across plenty of options. Hire the one that will work hardest for you at the price that you can afford.

Huge ROI

Digital marketing campaigns generate substantial returns and they cost little when you compare them with traditional marketing media. If you’re looking to stay on budget and still generate significant returns, hire an internet marketing team.

Wider Reach

Digital marketing is a multi-channel platform. That means you can share your content across multiple platforms, allowing you to achieve wider consumer reach. If you’re launching a new product or service, or you want to improve your brand visibility, get digital marketing experts to help you, the Houston Chronicle says.

Higher Conversions

It’s easier to reach a targeted audience through digital marketing efforts. Whether it’s through PPC, SEO, or just putting your content at every stage of the buying process, you can increase buying interest, resulting in higher conversion rates, the Business2Community says.

Saves You Money

Unlike traditional marketing that often spends millions, you can generate a lot of leads with low-cost ads and campaigns. Digital marketing allows you to save considerable portions of your capital.

Real-Time Responses

Get feedback from customers right away. Pick a platform, ask the right question or share the right content, and you’ll get immediate responses from your target market. Based on their responses, you can modify your product or campaigns to suit their needs and interests better.

Mobile Audience

Mobile marketing now makes up for about 34 percent of all organic traffic. That means that a lot of your audience is on the go. Using digital marketing helps you reach out to them, anywhere and anytime.

Optimized for Mobile

Hire pros to optimize your pages. If your site isn’t mobile-friendly, that will drive potential customers away before they even have a chance to check out your products or services. Keep them on your site by ensuring a smooth user experience, whether they’re on a desktop, laptop, tablet, or mobile phone.

Keeps You Competitive

Using digital marketing keeps your business competitive. With a team of experts to create meaningful content, update your pages, and ensure that your site is always compliant with Google’s algorithm changes, you’ll have years to stay in business.

Personalized Shopping Experience

Digital marketing allows you to offer a personalized shopping experience to your customers. Ask them to build a profile on your site so you can track down their preferences. That way, the next time they shop around, you can send them targeted offers. Not only will that increase your chances of conversions and sales; that also makes it easier for your customers to find what they want.

Google Penalty Recovery: Everything You Need to Know

This entry was posted in Penalty Updates, SEO on by .

Getting a penalty hit means devastating consequences: lost traffic, visibility, and revenue, the Search Engine Journal notes. How do you recover from that blow? Here’s what you need to know.

Know the Difference

A lot of people make the mistake of thinking the Penguin and Panda updates are a type of penalty. However, there’s a big difference between triggering a manual penalty versus an algorithm. If your site gets a penalty hit, you’ll get a manual action report. Once you’ve fixed the violation, you’ll need to send a Reconsideration Request. When you trigger an algorithmic penalty, though, you won’t need to file anything.

Find Out Why

Your penguin penalty recovery efforts will go much better if you understand why you’re being penalized. Knowing is half the battle, so you can avoid making the same mistakes. For instance, some of the most common ways that you’ll get penalized include the following:

  • Having unnatural links to and from your site
  • Your site has been hacked
  • Your content adds little to no value
  • Your content is pure spam
  • You have sneaky redirects
  • Your stuffing your text with too many keywords
  • You have a spammy free host
  • You have a spammy structured markup

Identify Which Penalty

There are two main types of penalties: the manual penalty and algorithmic penalty. However, there’s the third penalty to keep in mind: a combination of both. The first one is when someone at Google sends you a manual penalty. The second one is when your site triggers an algorithm filter, the Hackernoon says. And the third is when both happen. Again, knowing what you’re dealing with will help you devise effective recovery efforts.

Learn Common Fixes

Now that you’re aware of the common reasons for penalties, you can go over your pages and fix the problem. If you have sneaky redirects, remove them. If you have cloaked images and you didn’t put them there, check your plugins. They may be the source of the issue. If your site is hacked, deal with that problem. Even better, prevent your site from getting hacked by improving your security. Identify the vulnerabilities in your site and fix them. If you’re stuffing your text with too many keywords, resist the urge.

Hire SEO Pros

Digital marketing experts can provide you with a plan and strategy to ensure that your recovery efforts succeed. Getting pros to help you will not only ensure faster and efficient results; it will also reduce the damage to your traffic and revenue. By getting help as soon as the penalty hit happens, you have a better chance of coming out of this unscathed. Or, at the very least, your pages can recover that much sooner.

Master the Guidelines

There are plenty of ways for you or your SEO team to fix the problem. However, the best way to build a sustainable presence on the web is to know and follow the guidelines that Google sets out. Don't cut corners and get help from pros if you want to achieve online marketing success.

 

The Step-by-Step Guide to Fixing Google Penguin Penalty

This entry was posted in Penalty Updates, SEO on by .

For an SEO professional, there’s nothing worse than receiving a message that your page has been penalized. Don’t let visions of doom overtake your mind, though. There are plenty of ways to reduce the damage that it will have on your website traffic. Here’s a step-by-step guide to help you fix the problem.

Start with the Basics

Determine the why, how, and what. What was the cause? Why were you penalized in the first place? By knowing what the problem is, you have an idea of where to start. If you’ve been penalized because of your website design, you’ll need to change that as soon as possible.

Know the Different Penalties

What kind of penalty did you get? Knowledge of the two types of Google penalties will help you narrow down the reasons for getting a penalty. Whether it’s an algorithmic or manual penalty, expect your traffic to drop.

Look for Other Causes

That’s not to say that a dive in your traffic automatically means that you’ve been penalized. There are other signs that indicate e a penalty hit: server problems, crawling issues, blocking access to your robots.txt, and improper redirects. If you see all these happening, then that means you’re dealing with a penalty. The next course of action is to plan your penguin penalty recovery efforts.

Know the Common Penalties

Common penalties that affect website pages include unnatural links and thin or duplicate content. If any of your pages contain that, then fix them. Make a list of your backlinks and analyze them for quality, the Entrepreneur suggests. An outdated website design or poor user experience will also trigger a penalty. If you want to prevent penalties in the future, fix these problems.

Hire Marketing Pros

Digital marketing pros can know what to do to get your pages optimized, whether that means giving your site a much-needed upgrade, overhauling your content to ensure that they connect to your target market, or improving the quality of your links.

Fix Your Reputation

Sometimes, the penalty can even be the result of your competitors attacking your site. That could include spreading bad comments about your services, products, and company. One way to fix that is to hire pros to manage your online reputation. Why does that matter? People believe in reviews. While some may take them with a grain of salt, they’ll still go over the comments and feedback and pay attention to any details that stand out. If you have a small team, you likely don’t have the time to deal with this problem. By getting pros to take care of it, you can focus on your core tasks while experts work to get your online reputation back on its feet.

Hire the Right Team

Look for SEO experts to help you. Given the constant updates that Google rollouts, the only way to make sure you don’t get a penalty hit is to hire an SEO team that would ensure your pages are compliant with Google’s algorithms. Let them fix and maintain your pages so you can focus on your business.

Google May Use Different Ranking Weights for YMYL-Type Queries

This entry was posted in Content, SEO on by .

Google recently mentioned that the company gives more weight in certain factors for sites where the algorithm detects user queries connected to a YMYL topic. The factors include authoritativeness, expertise, or trustworthiness. The company’s algorithm detects and then adjusts rankings for YMYL queries.


What Does That Mean?

That means Google is confirming that they adjust the weight of the rankings based on the type of query. There were always assumptions that they did this practice for specific industries, like the adult entertainment industry, as well as the health industry and pharmaceutical industry, among others. That means the company is also going to be stricter about evaluating content to ensure pages have high E-A-T as it moves forward. That means E-A-T has become more important in SEO.

What is a YMYL Site?

YMYL stands for a “Your Money or Your Life.” A YMYL site is a site that Google refers to as web pages or content that could impact the quality of people’s lives or finances negatively, The Drum says. These sites ask consumers to make decisions that affect their health, finances, happiness, or safety. If your site asks consumers to spend money, no matter how small the amount, then you have a YMYL site. Ecommerce sites are classified as a YMYL site because they receive credit card information.

Whats the situation?

YMYL pages suffered a hard hit from the latest Google core algorithm updates. That’s a result of the company’s updated Search Quality Rating Guidelines. Many sites saw their traffic suffer massive drops in rankings. After further research, though, it was determined that the sites had technically sound content. The only problem was that they were being outranked by sites that had sound E-A-T content, Search Engine Watch says. If your site has been hit, you’ll need to start paying attention to the E-A-T of your content.

What Can You Do?

By using E-A-T, you can work on many aspects of your SEO campaigns. For instance, showing your credentials on site helps create trust, which not only improves consumer engagement with and confidence in your brand, it also improves your ranking on the SERPs. Fixing your company's online reputation also contributes to better E-A-T. If your site has been hit with E-A-T-related troubles, then you’ll need to determine the issues and find ways to improve them. However, don’t simply focus on areas under E-A-T. Check your user experience as well. Eliminating navigational issues can also help you improve your rankings after the update.

Where Can You Find Help?
Look for a reputable SEO agency to help you determine the issues with your pages and come up with a solid strategy on how to fix them. The plan must also detail ways to improve the quality of your content. Consider an affordable internet advertising company with a trusted reputation, solid track record, and the right service lineup to help you. With a team of experts to help you recover from the massive drop in rankings, you’ll find your pages steadily improving sooner rather than later.