Category Archives: PPC

Top 10 Best Practices When Writing PPC Ad Copy

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If you want to try generating traffic to your website via Pay Per Click (PPC) ads, there are some key tips you should know. These ads can be extremely profitable for your business, if you do them the right way. A top PPC company in Ventura area will offer these 10 best practices when you are writing your ad copy.

  1. Understand your audience. Online marketing starts here. You have to know, specifically, who you are writing to. Write with your customer in mind instead of writing for yourself.

 

  1. Talk to your audience. Use words such as “you” or “you’re” to address your audience on an individual manner. This helps you immediately connect with your intended customers.

 

  1. Create curiosity and pique interest. This is what makes people click to find out more. Make this irresistible. Sometimes this doesn’t include “selling” but writing copy that just incises people to click the ad.

 

  1. Connect on an emotional level. People take actions based on how things make them feel. Choose words that create a fear of loss or that clearly communicates solving a problem.

 

  1. Numbers are powerful. This can set your ad apart. Prices or a percentage sale can stand out, especially if you know that your audience is already looking to buy. Keep the numbers simple.

 

  1. Quality PPC companies let you know that Google allows headlines of 30 characters and ad descriptions of 80 characters. Make the most of this space. That might not seem like a lot, but this will help you focus on the important stuff.

 

  1. Include your location. If your business services a certain area, be sure to include that in your PPC ad.

 

  1. Include a call to action. Don’t be shy about telling people what you want them to do. Buy, shop, call, save… just make them actionable.

 

  1. Focus on what makes you unique. Communicate the thing that makes you stand out.

 

  1. Try writing and testing a few different ads. This is known as split testing. Different ads have different copy to see which works best.

Optimizing for quality score is a best practice, except when it’s not. Here’s why:

This entry was posted in Marketing, PPC on by .

Pay-per-click (PPC) ads are mostly text-based ads that pull up at the top or in highly visible spots when performing searches on search engines such as Google and Bing. They are based on specific keywords related to your website or business. The quality score of your ad campaign can affect where your ad ranks and how often it shows up in searches. Most PPC management strategies focus on improving quality score, but that may not always be the best proactive in every case.

The quality score of an ad campaign or account can be an important factor overall, but it’s hardly the sole focus. Its goal is to make sure the people performing the searches are given relevant ads and links. A quality score can reveal relevance, landing page experience and the expected click-through rate (the percentage of clicks an ad receives versus the number of times it appears). These can be important, but if your click-through rate is low, it could be because your keywords are not specific enough. That’s just one example of affecting the overall quality score.

 

If one of your goals in your PPC management is to increase quality score, make sure not to do it at the expense of other factors. For example, an ad with a high click-through rate (which can help improve the quality score) might not bring a high conversion on your website. You might not be getting customers out of all those clicks. If getting customers or sales is your goal, then you would probably be willing to have a lower quality score on an ad that converted higher on your website.

 

In another example, if you want to optimize your ad for location, the ad may include the specific area. An ad with “coffee shop Los Angeles” may get a higher click-through rate than an ad with “coffee shop LA.” It’s a slight difference, but can matter depending on the people you want to attract. Again, focus on your goal. A high quality score can certainly help your ad perform better, but that’s not the only factor to focus on.

Potential Impact of the AdWords 2x Budget Change

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It did not take very long at all for Google to make waves with the big announcement that daily budgets for marketing campaigns could now spend up to twice as much as their setting. The announcement generated a generally mixed reaction from consumers, critics and online marketing specialists.

Some were confused by exactly what they would mean for the world of SEO rankings while others expressed their frustration. What exactly is the impact of this budget change?

Major Boosts in Overspends are Realistic

It is realistic to expect a vast number of overspending when it comes to daily campaign budgets, especially during the first few months after the announcement was first made. However, studies have shown that a substantial amount of those overspent budgets led to the yielding of impressive returns. Quite a few marketing directors reported that the new change did not harm their overall results and progress – they just helped it along.

Research More Resources than Just Google Material

If you want to truly understand the potential impact of this major budget change, you must be willing to explore other channels and resources besides just the material that Google provides. Several reports confirmed that a lot of marketing directors, managers and Internet specialists did not find a sufficient amount of information within the helpful guides and documentation published shortly after the change was confirmed.

Fortunately, thanks to the Internet, there are more than enough of other sources that are just waiting to be tapped. In addition, you can also invest professional PPC management in Los Angeles and Ventura to analyze exactly how these changes can affect your online presence and the success (or failure) of your marketing strategies on a short-term and long-term basis.

Key Points to Consider

In addition to investing in the reputable services of an agency that specializes in PPC management in Los Angeles and Ventura, you should also ensure that you and your team remains alert whenever you actively use other types of automation. Just because some have experienced issues with the budget change does not mean everyone will. If you already have an existing campaign enforced, chances are that you will not experience the same type of issues (if any) as a brand-new campaign built from scratch.

The Apparent Gamble of Paid Search Advertising

This entry was posted in Advertising, PPC on by .

Pay per click advertising, also known as search engine marketing and a myriad of other terms as per Search Engine Land, is different from SEO in terms that it involves a direct daily budget to effectively increase traffic and more importantly, sales. However, unlike SEO which can be used to boost awareness and generally get more eyes on your business, PPC is meant to be used conservatively and precisely in order to target certain businesses.

This isn’t, however, how many businesses use PPC. And as such, it has a reputation for being an advertising method only made useful by the near bottomless marketing budgets of large corporations.

 

This simply is not true, as per Click Z. In the hands of the right and affordable Internet advertising company, a business can – with a fairly limited budget – pick off the right keywords and utilize the keyword analysis capabilities of experts like SeoTuners to easily get ahead of the competition by attracting leads and netting sales.

 

How to do PPC Right?

 

Doing PPC right is all about knowing the basic tenets of how to make the most of the marketing technique. First of all:

 

Use long-tail keywords. These are keywords that major industry players won’t be competing on with you, as they’re focused on spending their budget on the two or three extremely common keywords that everyone keys into their search engines.

 

Instead, focus on something more specific. Instead of “wedding photography”, try something like “affordable wedding video package los angeles”. Los Angeles and Ventura helps you specify what search engines already look for when cataloging a search request (location), and choosing a specific product or package with a commonly searched adjective which lets you shy away from the keywords with too much ad competition.

 

Finally, what really matters with PPC is that you are specific. You need to match your keyword to your landing page. Pay per click works on the basis that you pay for a certain number of clicks.

 

On their own, however, those clicks are entirely meaningless to you. The whole point is making sure that they actually pay forward into something useful – a sale. And that’s where a quality landing page comes into play to capture readers and leads and get them to buy the product they were looking for all along.

Managing Your Paid Search Advertising Effectively

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Search engine optimization is no simple task. You’re basically trying to figure out how to both appease users and create a website that answers what questions a user might have when they first visit, as quickly as possible. You’re also trying to create a website that makes it as convenient as possible for the current algorithm of a search engine to crawl your page and rank you above your competitors.

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What is Paid Search, and Why Does It Matter?

 

Paid search is extremely effective. A massive portion of the screen is taken up by sponsored links whenever someone keys in a competitive search term. While organic SEO is doubtlessly important, paid search ads deliver the edge you need. But paid search is also expensive, and requires resource management. That’s where an affordable website advertising company can help your company save money. When you’re using, say, Google AdWords, which as per Webopedia is Google’s official advertising system, you pay for how long an ad stays up, how many search terms it shows up for, and the size of the ad.

 

However, as per Forbes, AdWords is very expensive for small companies, especially without a targeted campaign. That means if you want your paid search to pay off, you need to be efficient with it. You may want to look into alternatives to Google’s official solution. All this means considering a few things before you take out your first ad on Google:

 

Keyword Importance: You need the right keywords, and you need to be careful about them. If you choose keywords that are even vaguely irrelevant to your business, you risk targeting people who ultimately won’t even turn into leads because your product or service doesn’t interest them.


Perfect Timing:
Timing matters. You don’t want your ad to be up all the time because that’ll just get too expensive. That’s why you should consider when people will be awake and most likely to search in your area. This is especially important if you’re focusing on local search, by adding the neighborhood name into your keywords.

 

Focus on Local: Since paid search is all about making sure you’re using it as efficiently as possible, you’ll want to focus on targeting your demographic as much as possible. This means you should be focusing on local search. Unless you’re an online business selling a service to businesses all over the world, regardless of location, focusing on local strategies can be a great way to narrow down your resources and use them more effectively.

 

Specify Negative Keywords: The final tip to a great search ad campaign is to specify negative keywords. In your campaign manager – like AdWords – you can specify keywords that have nothing to do with your product, thus eliminating the cost of searches from customers who will simply have no interest in your product.

 

As per Google itself, this can be fairly general, such as eliminating terms like “free” or “rent” if you’re a store that only sells and doesn’t rent out its products, or terms like “stainless steel” if you only provide, say, PVC plumbing.

 

Through these tips and more, you can lead your company to success by outranking your competitors, and claiming a slot in at the very top of the most relevant searches.

How To View AdWords Data In Google Analytics?

This entry was posted in Advertising, Marketing, PPC on by .

Google is incredibly powerful. Its search engine is used about 40,000 times a second nowadays according to Internet Live Stats, and Google hit 1.2 trillion searches a year in 2012. However, of those 40,000 searches made in the course of you reading that number in your head, 85 percent are searches people have already made, says CNet. And many of them are searches you can make a profit from.

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That’s the key point behind Google AdWords – you choose a business-relevant keyword, incorporate it into your content, and pay Google to be listed as a seller or service provider in your specific niche.

 

Having an understanding of all the key metrics in what makes up your website – and more importantly, what makes up your web traffic and the people who are most likely viewing your content – is the key to creating a profitable website and maintaining a strong web presence. It’s not enough to simply create a great website – if you want to make money, you need to fine tune your ads and content to your audience. And that requires the right data.

 

For both the sake of convenience and efficiency, Google has officially made it possible to link your AdWords account to a Google Analytics property, so you can “analyze customer activity on your website after an ad click or impression.”

 

According to the search engine company, this is meant to help you separate your organic traffic from the traffic you’ve been getting through AdWords, so you can boost the effectiveness of your PPC campaign and identify how effective your organic SEO has been, while receiving other AdWords data in your Analytics reports.

 

Why Join AdWords and Google Analytics?

 

It’s also useful for helping you identify how to better structure your website to make your AdWords campaign much more effective. For example, Google Analytics can show you when a customer is confused or stuck on a specific part of your page, and combining the two can help you address and solve problems that you might not have known about.

 

Remember, the most dangerous customer isn’t the one that comes to you with complaints – because that’s the customer you can address and help win over. The most dangerous customer is the kind that leaves without a word after encountering a problem – and it’s likely that many more are simply leaving rather than asking you for help. Pre-empt the problem by finding it quickly.

 

How to Quickly Link AdWords and Analytics

 

To begin, you’ll need both an AdWords account, and an Analytics account for the website you’re advertising. Then, you need the right permissions. As a Google Analytics user, make sure you have Edit permissions for your website. As an AdWords user, make sure you have administrative access over your account.

 

Next, sign into Analytics and select AdWords Linking under your Admin options, under Property.View the Google AdWords tab, and check the box next to the account you would like to link. Click Select All and Link Accounts to make sure you’re linking the right view.

 

With AdWords access in your Google Analytics, you’ll be able to tell what’s what when it comes to whether traffic is paid or organic. This way, you can tell how an SEO provider like SeoTuners is helping your traffic through affordable SEO services, and what kind of impact your PPC campaign is having.

Here’s How Google’s Product Listing Ads Are Hurting You

This entry was posted in Advertising, ecommerce, Marketing, PPC on by .

If you’ve ever looked up a certain product on Google – say, a coffee maker or a video game console, or a new mouse – then you may have noticed that a huge portion of the top listings on Google are highlighted Sponsored Ads – specifically, image and info-rich Product Listing Ads (also known as PLAs).

 

These PLAs are different from your regular AdWords sponsored ads – text-only ads, that is – in that they’re geared to take the person looking for a product immediately onto the product’s page, and off to the point where they get the product sold. Done and done. And more significantly – they’re doing a better job of it than anything else.

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Here’s Where They Can Hurt You

 

The first significant fact is that PLAs take a huge amount of space on Google’s top page for product searches. The second significant fact is that they’ve got pictures in them –those draw in clicks and views more than simple blue-and-grey text. And finally, since they explicitly give people an easy and simple way to nab an item straight off of Google’s search results, most people who are looking for a product with the intent to buy it, will go for the PLAs. So, PLAs are attracting 60 to 70 percent of clicks in searches because:

 

  • They’re big;
  • They feature images;
  • They provide people with an easy way to immediately buy something.

 

That leaves you and your organic, non-sponsored search results with the people who are still unsure about what to buy, or people who are simply looking for reviews, feature articles, or an expert opinion on coffee machines, computer mice, or whatever other product they’re searching for.

 

Why Did Google Do This?

 

From Google’s point-of-view, product-listing ads are amazing. Firstly, they work. Secondly, they work better than Amazon. And thirdly, they get us to change up the way we pay for clicks – potentially even leading us to paying more to get the right ads going.

 

Google’s competition with Amazon is an important point to highlight. As the Business Insider points out, Google’s market share for retail marketer’s paid-search campaigns increased by roughly a percentage point within a single quarter, while Google’s former CEO Larry Page himself said shortly after PLAs were unveiled, that “we’ve seen tremendous uptake from merchants and from users.”

 

As research firm RKG announced, PLAs drove 28 percent of Google’s non-brand paid search clicks in the final quarter of 2012. And things have been growing since.

 

What Does That Mean For You?

 

While it’s nice to know how PLAs impact organic search optimization for product searches, this information does have a silver lining – with it, you can strategically allocate your resources and make a lot more out of your marketing buck.

 

The key is to know at what stages of shopping you should target a customer. If you’re a product or service provider, your best bet is to look for affordable SEO services in Los Angeles and Ventura– like those provided by SeoTuners – in order to promote your company and business’ name as a premier provider of product information and expertise. And when it comes to getting your product sold, transferring most of your PPC AdWords budget into Google’s PLAs is a wise decision.

Why a Website Advertising Company is Great for Your Business

This entry was posted in Advertising, PPC, SEO, Social on by .

Online advertising can feel like a minefield to a newcomer. How does one advertise their business online? What's effective, and what isn't? What's SEO, and why is it so important? Figuring it out on your own can cost you time and effort that you probably would rather expend on the business itself. What do you do?

 

One of your best options is to hire an affordable website advertising company. What can they do for you and your business?

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They Know their Stuff  

 

An advertising team can give your advertising campaigns the time, care and attention they deserve. After all, their job is to get you the best results possible. Hiring them in means you'll get the best quality advertising campaigns, and therefore, the maximum amount of customers for money spent on them.

 

They Can Create Content that will Bring in the Customers

 

The backbone of your web presence is the content you put out. An advertising team will be able to write high quality, usable content for your website and other online presences you may have. This kind of content is shared around and shown to other people online, spreading the word of your business further. As Web Marketing Today notes, if your team knows their audience and writes pieces that are relevant to them, they'll keep returning to your site.

 

SEO is Better with their Experience

 

SEO stands for Search Engine Optimization, and is hugely important in driving traffic to your site. As Forbes points out, when you put a search term into a search engine, do you ever go past the first couple of pages of results? Probably not. Your advertising team will implement an involved but thorough process of analyzing keywords that drive people to your site, and through writing and editing content, they'll maximize that number to the best of their ability.

 

They Can Create Customized Social Media Campaigns

 

Social media has become more and more important in the last few years, with sites like Facebook making billions of dollars on advertising alone. An advertising team will make sure that your campaigns reach as many people as possible, using social media users preferences to send your adverts to those who'll want to see them.

 

They'll Get you the Best ROI with PPC Campaigns

 

PPC, or Pay Per Click campaigns, can be a quick and easy way of getting your name out there online. Simply allocate a budget to the campaign, and every time your ad is clicked on, a certain amount of money is depleted from that budget. Once the kitty is empty, the ad ceases to be shown online. However, as Farotech explains, it's not quite as easy as that. An advertising team will make sure that the keywords used in the campaign are laser targeted onto the customer base you're trying to attract, meaning no one will click on your ad and leave, not finding what they want.

 

Experienced advertising teams like SeoTuners know exactly what does and doesn't work online, and can easily maximize visitors to your website. Try hiring a team and see just how far they can spread word of your business online.

content marketing in 2015

Types of SEO services

This entry was posted in Advertising, Local, Marketing, PPC, SEO, Social, Web Design Posts on by .

Hiring good SEO consultants that provide quality services at affordable prices will give big boost to your business. It will help you attract potential customers and expand your business. The SEO companies offer many services such as, social media marketing, online reputation management, organic search, paid search, building customized links, code optimization and so on.

Every business owner must hire reputed and affordable SEO Services Company to improve their website’s ranking and create brand image online. Before hiring you must check the credibility of the SEO Company and estimated time to achieve the set goals. The terms and conditions of making payments must also be negotiated.

The SEO professionals use a variety of tools and techniques to ensure that their client gets best results. They also offer a variety of services which will benefit your business. Let us look at them.

  • Social media marketing – In this process, the social media links are created so that websites can gain traffic. The social media marketing campaign works around creating content that gains reader’s attention and it motivates people to share the content on their various social networks.
  • Online reputation management – This revolves around maintaining and developing online reputation of individuals or businesses. Online reputation management or ORM checks into any harmful content related to the client and manages it effectively by bringing down the negative content through various tools and promoting positive content by adding articles, blogs, etc. . It uses customer feedback surveys on regular basis to understand consumer’s views about the client’s website.
  • Organic searchOrganic SEO refers to various approaches used to gain high ranking on search engine pages with unpaid results that are algorithm-driven. It uses tactics such using good keywords, creating quality content etc.
  • Building links – Link building is one of the most discussed topic in the SEO industry. Creating backlinks is one of the most important part of any SEO campaign. Building links consumes lot of time and is also very expensive. However, building good quality links is the key to increasing search engine rankings.
  • Paid search – It is also known as CPC or Cost per click marketing and CPM or cost per impression marketing. In CPC, the advertiser pays the search engine each time an individual clicks on its sponsored links. In CPM, the advertiser pays the search engine for every 1000 times your advertisement appears on the search engine pages.
  • Code optimization – It includes techniques used to modify codes of a website to improve their quality and efficiency. Codes of a website can be optimized so that they reduce in size, utilize less memory and function more rapidly.

 

Apart from the above mentioned different types of SEO services, there are website designing, content generation and SEO penalty services as well. You can invite pitches from different SEO companies so that you can compare and get best and most affordable SEO services. Making your website SEO friendly will give you competitive edge in the online market.

How to Optimize Landing Page Effectively: PPC Campaign

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Pay per Click (PPC) marketing is a paid search campaign where you get a chance to engage with your target audience directly and convert them into your customers. When visitors click on your PPC ad, it means that they are potential customers looking for a product or service as indicated in the ad copy.

The click brings them to a landing page whose sole purpose is to encourage them to take an action. In summary, the landing page is a tool in your hand to win maximum conversions leading to increased ROI from your PPC campaign. This brings forth the importance of optimizing the PPC landing page. You may want to seek professional help from trusted companies offering affordable SEO and PPC services for your landing page optimization.

In addition to higher conversions, a well-optimized landing page also helps in achieving better Quality Scores from Google, which in turn results in improved rankings and lower ad spend.

You too can optimize your landing page effectively if you follow some simple ground rules as discussed below:

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Strong & Relevant Headline and Content

Ensure that your landing page content matches exactly with the message in your PPC ad copy. Go for a strong headline that is consistent and relevant to your PPC keyword and ad text. Inconsistent and mismatched message is a big put off for visitors making your paid campaign unsuccessful. In addition, the page content should aim at answering the visitors’ query with respect to your offering in order to drive them to the desired action. You may talk about the features, benefits or USP of your product and service to grab the interest and attention of the visitors. And, to achieve this, all you have is less than a few seconds.

Remember, directing PPC traffic to your generic home page is also a big no. You need to spend that effort and time to come up with relevant PPC specific landing pages.

Professional, Clean Design

Seek the services of a professional web designer to create a clean and engaging landing page design that looks authentic and aligns with your brand image. The page should have an appealing and unique image specific to your PPC ad offering. The overall look and feel of the page should be consistent with the rest of your corporate website.

There are many reliable affordable SEO services providing companies that offer landing page design services to their clients.

Optimized Landing Page Form & CTA

Optimize your landing page form by making it simple and user-friendly. Try to include minimum number of fields just enough to get the essential information about the lead such as first name, last name, email, etc.

The most important element of your landing page form is a prominently placed, eye-catchy button with a clear call-to-action (CTA). The CTA text should be crisp but need not necessarily be always one or two words. Your CTA may also tell visitors what they will get on clicking the button. Getting a nice image with its subject looking to the direction of the ‘call to action’ has also been found to be an effective tactic.

Keep it crisp & simple!

The ground rule is - keep your landing page simple and clutter free. Unnecessary long landing pages with loads of graphics, content and images may take away the real focus and deter visitors to take the action. Moreover, make sure the landing page loads within a couple of seconds.

If you need help with PPC landing page optimization, look for companies that offer affordable SEO services.