Category Archives: Penalty Updates

6 ways the August core algorithm update impacted local business

This entry was posted in Local, Penalty Updates, SEO on by .

Digital marketing as a cornerstone of today’s business success means that companies of all sizes are impacted when social media, search engines, and other sites change their algorithms and policies. Was your business majorly impacted by the core algorithm update in August of 2018? Here’s how to know the extent of the impact of changes with Google local optimization when it comes to your company:

Keywords Were a Major Player

 

Keyword ranking changes primarily changed in relation to location tags. The prevalence and relevance of keywords tagged with locations – such as service providers in Dallas, etc. – changed dramatically in many industries, impacting where companies feel within local and general rankings.

 

Links Were Not

 

Links were not majorly impacted by the recent algorithm changes. The actual content on websites was more relevant to these changes than backlinks. As a result, SEO professionals are increasingly focusing on improving content and using keywords properly, rather than building links.

 

Your Organic & Local SEO Results Probably Changed

 

The Google local optimization changes impacted both local and organic search results. The two were updated separately, but the gap between the updates seems to have had little impact on the overall changes.

 

Discrepancies Between Organic and Local Results Appearance or Widened

 

It is difficult to measure gains and losses when it comes to overall search results for many companies, since the changes that happened in local and organic searches often did so independent of one another. Some companies saw major local losses and organic gains, or vice versa. These discrepancies did not previously exist; most companies saw similarities or correlations between their organic and local results. The widening gap has impacted various industries differently.

 

The Appearance of Video Carousels

 

There was a time when video carousels – that little ribbon of several video options related to your search that pops up near the top of your results – were only offered when a search truly warranted it. However, the August changes created a much higher occurrence of these carousels being offered. Now, almost every search results in at least a few video options.

 

Healthcare Saw the Biggest Movements

 

Overall, sites owned by organizations and brands in or associated with the healthcare industry saw some of the biggest drops or movements in their traffic numbers. Sometimes referred to as “Your Money or Your Life” pages, the companies whose websites and services were the most impactful to consumers’ lives or security were the focus of the update since their focus is typically quality page content. This means that companies with YMYL-style sites saw the biggest movement in rankings.

How Google Maccabee Updates Hurt Many Celebrity Websites

This entry was posted in Advertising, Marketing, Penalty Updates, SEO on by .

Quite a few people have had their eyes stuck on Google Maccabee updates in recent months, trying to analyze the specific websites and overall content that was affected most by them. One of the major updates that were generated within this collection may have targeted celebrity websites – and not necessarily in a good way.

The Past: Understanding Celebrity Rankings

Before you can understand the impact of Google Maccabee updates on celebrity websites, you should first reflect on how it used to be in the past. Years ago, the website with the highest ranking of the average celebrity was their own. Whether it was their official website or official fan club, chances are that all other links and pages fell below that official content within Google search result pages.

The Present: How the Maccabee Updates Changed Everything

Several studies and case scenarios show that there seems to be a shift in the rankings of celebrity website since the Maccabee updates were initiated. Instead of maintaining the first-place spot within their respective keyword searches, it seems as if quite a few celebrity websites are getting bumped down further on the first page. Case studies and screenshots have filled a number of blogs and forum discussions with these claims – directing a vast amount of attention to this dynamic shift that may have been caused by the aftermath of the Google Maccabee updates.

What Does This Mean for Overall SEO Ranking?

Even though it may seem as if these Maccabee updates present an openly exposed environment for black hat SEO practices, it is imperative to remain alert and cautious when developing and posting SEO content online. Investing in quality white hat SEO services from an experienced team or agency will provide you with the first-class insight that you need to make the best decisions for your website. Celebrity websites may be dropping in the ranks of their celebrity’s keyword searches simply because the quality and strength of other websites has lifted the bar of expectation for consumers, Internet users and Google.

8 Tools for Google Penalty Recovery

This entry was posted in Penalty Updates, SEO on by .

When your website or webpage has been penalized by Google, this can drastically damage your online presence and hinder your projected future growth. Here are 8 effective Penguin penalty recovery tools that you should consider implementing to resolve this issue and restore your online presence in a timely fashion:

Screaming Frog Web Crawler

This tool will crawl through your website to find any detectable problem that may have caused you to receive a penalty in the first place. It detects such problems as dead ends, duplicate content, internal redirects, orphan links and other common scenarios.

Ahrefs

Ahrefs is primarily known for scoping out bad links within your website. It is also an effective tool for backlink report generation and inbound link analysis.

Copyscape

As mentioned above, duplicated content could easily be the root cause of your penalization. Use Copyscape to scan your content to determine if it exists anywhere else online.

Majestic SEO

This tool can help you to effectively analyze your link profile along with the website profile of your competitors for added value.

Fetch as Google

This tool makes it possible for you to simulate the process Google takes to render a specific URL within your website. It will also provide you with an opportunity to submit your URL to the overall index.

Moz’s Google Algorithm Change History

This is a solid resource to assist you with diagnosing relevant algorithmic issues.

Google Webmaster Tools

Google offers its own tools that can efficiently notify you of manual penalties imposed by Google. This tool also lets you know the cause of the penalty so that you can focus on developing a plan of action to fix it.

Monitor Backlinks

Once you have imported each link from Google Webmaster Tools into this specific tool, you can search for any do-follow backlinks and use filters to switch to an external setup that allows you to manually verify all your backlinks.

Regardless of which tool you use, it is highly recommended to consult with a professional SEO firm, such as SEO Tuners, to conduct a thorough examination of your overall online presence. This worthwhile investment will ensure your website restores and/or maintains a positive reputation with Google and your growing customer base.

Google Penguin Update Recovery Tips & Advice

This entry was posted in Penalty Updates, SEO on by .

The importance of Penguin recovery service is becoming clearer to most online marketers and brand professionals. However, there are still quite a few people with questions who are apparently confused by the whole process. Here are a few quick points and tips that can help to clear up some of that confusion.

What in the World is Penguin?

Google Penguin was designed to modify the search engine results pages, punishing pages that have been using Google to distribute spam and bad quality links. Having Penguin enforced allows users to benefit from a drastically reduced amount of “cloaking” and “keyword stuffing” in the world of web content.

How Can I Recover from Penalties?

If your website has been penalized or punished by Google Penguin for one offense or another, this does not necessarily mean that it Is the end of the road for you. The first step that you should take is to get rid of all signs of spam that may exist within your site. Keep in mind that it was likely the spam activity that led to you considering Penguin recovery service in the first place, which is why it is the first target that you want to eliminate from your online presence.

What Happened with the Parked Domains Error?

For a substantial period of time, Google incorrectly classified a substantial number of websites – causing them to lose a considerable amount of traffic as a result. The issue was resolved in a relatively short period of time, but the overall lapse and discontinuity was seen and noticed firsthand by consumers and critics alike.

Is There a Way to Avoid Google Penguin?

A short yet simple answer to this question is a resounding “no.” Keep in mind that organic exposure occurs within search engines – especially Google. Therefore, if you are serious about boosting your traffic and increasing the bottom-line revenue of your business or brand, then it would be in your best interest to work within the boundaries of expectations established by Google. Trying to fight against it or do something differently could very well end badly for you and your online presence.

Top Tools for Recovering from a Google Penalty

This entry was posted in Penalty Updates, SEO on by .

In today’s heavily-digital marketplace, online traffic is a must for any business hoping to secure steady profit. This need is what drives search engine optimization – or SEO – and creates the demand for websites that push the boundaries of what’s possible with creating that traffic. However, it’s the pushing of those limits that can land some sites in trouble, and lead to the need for a Google or other search engine penalty recovery service.

What Exactly is a Google Penalty?

One of the most common problems faced by websites who are trying to make the most of their online traffic flow is the Google penalty. Google has guidelines for proper usage of their index, and any site that violates these will be penalized by being removed from the Google rankings. This penalty can come as either a manual or algorithmic penalty, and can be extremely damaging to your company’s business either way. You can use Fetch as Google to determine whether your site is in violation of the engine’s guidelines either before or after a penalty is received. If it is, the best course of action may be to seek prompt assistance from an SEO professional with penalty recovery experience.

Getting Out of Hot Water

One of the primary reasons for receiving a penalty from Google or another major search engine is your site’s usage of links. Bad backlinks create major issues, because they are often neglected in terms of updates. If one or more of your linked sites is in violation of Google’s guidelines, your site will be, also. Fixing or deleting these links is a good first step in recovering your rankings.

Some other steps to consider include:

  • Find bad backlinks and monitor the rest consistently with Ahrefs and Monitor Backlinks.
  • Run your site through CopyScape to avoid plagiarism issues.
  • Choose a scanner like Screaming Frog Web Crawler to search your site for any other issues that might trigger a penalty.

If none of these steps fix the problem you’re facing, it’s probably in your best interest to consult a penalty recovery service. By seeking professional help, you’ll be able to rest assured that the problem will be addressed promptly and correctly, giving you more time to focus on your business and bounding back from your penalty. Bad things happen to the best of businesses, but a penalty doesn’t have to spell the end of online traffic for yours!

Steps to Remove Google Penalty from Website

This entry was posted in Penalty Updates, SEO on by .

Receiving a Google penalty can come as a shock if you run a quality site, but there are a variety of reasons it occurs. Here are the steps to take to remove penalties.

Understanding Penalties

There are two types of penalties that you can be slapped with by Google that will require action toward SEO penalty recovery:

  • Algorithm: A drop in ranking when Google’s own algorithms change in Panda or Penguin. Panda picks up on subpar content, excessive ads, and slow traffic speed. Penguin addresses issues that ping the negative radar - including over-using links, over-optimization of content, and links from sketchy sources that lead back to your site.
  • Manual: This is a penalty where live human reviewers assess whether or not your site is spam-filled or deserves to be penalized. This is a more severe type of penalty to be taken seriously and uses human intelligence.

 

Identifying and Understanding the Penalties

Any type of penalty you’ve received will appear in Google webmaster tools dash, and Manual penalties will be clear and present in messages. Algorithm penalties require reviews of recent changes to Google’s own algorithms and how your site’s ranking has suffered as a result. Manual penalties are the ones to watch out for, and require more complicated action.

 

Action to Be Taken

Identify culprits that contain too many links to your site, or links that originate from suspicious, low ranked sites that are identified as being spam-oriented. You'll need to go back and ask for the links to be removed from the sites, which can be time consuming. Using SEO professionals to do this is much easier than trying to compile the information yourself and conduct the step-by-step process of contacting individual webmasters, in addition to addressing other problems. After you’ve made the fix, you’ll need to submit a request to Google for reconsideration.

 

By taking these simple steps, the penalty can be resolved. It’s all about closely monitoring the status of your Google metrics and activity, and ensuring that you’re paying close attention to how your site ranking is performing. Regardless of how large your website is, no one can afford to ignore Google results in this day and age.

Why You Need to Focus More on Page Speed?

This entry was posted in Content, Penalty Updates, SEO, Web Design Posts on by .

Speed is the reason why people take Interstates over back-roads, shop at convenience stores instead of supermarkets and skip commercials with a DVR remote instead of watching them in real-time. Most consumers want to get from Point A to Point B as quickly as they can, which is exactly why your website’s page loading speed is critical. A web development services agency in Los Angeles and Ventura would tell you that “less is more” – especially if it allows you to quickly convert your short-term guests into long-term customers.

Delayed Page, Lost Customers

It has been proven by numerous studies that delays in page loading times lead to abandoned online shopping carts and dissatisfied customers. One study shows that 47 percent of consumers expect websites to load within a maximum of 2 seconds, per Business 2 Community.

The same report claims that 40 percent of consumers will leave a webpage if they must wait longer than 3 seconds for it to load completely. The “it’s worth the wait” concept clearly does not apply in this scenario, especially if they are able to leave your website and get what they want from your competitors’ site instead in a fraction of the time.

Raising Your Awareness of Loaded Content

Another key reason why you should pay close attention to your page speed is it will help you monitor your loaded content effectively. Most delays, freezes and website crashes are caused by an excessive amount of data trying to load at the same time. If your pages have a lot of integrated media, embedded images and videos and social media links, all these content items can quickly clash against each other – fighting over the same bandwidth to an extent where nothing gets done. While designing the site, you may think that all this loaded content is a perk. However, you will soon discover that it is not as advantageous as you think when you realize that not many people are sticking around long enough to access it.

Conclusion

It is true that you should want to present quality content on your company’s website. However, you also need to find a balance between quality content and expeditious loading times. In order to engage your target audience, it is very necessary to make it narrative over descriptive.

Website Maintenance How to Close a Site For a Day

This entry was posted in Penalty Updates, Web Design Posts on by .

There are always times – dire times, but these exist for everyone - when a website needs to take a few hours or days of me-time. That’s not so much personal time, as it is maintenance time – time for you or your webmaster to make important changes, fix graphical errors and grammatical mistakes, use a Penguin recovery service from SeoTuners, update outdated information and generally polish the website up to be a bit better than it was yesterday.

One way or another, simply disappearing off the face of the Earth or cutting off all information on your site is a bad idea for two simple reasons: 1.) you’ll alienate visitors by presenting them with absolutely nothing when you’ve promised them content, and 2.) Google will still crawl your page if you’re not careful, and rank you according to your nonexistent, downed page.

To avoid that and make sure you get a clean, temporary break without majorly affecting your overall traffic numbers or your ranking online, take the following steps:

Get Your 503 Right

The HTML 503 error is a rather common one you may have encountered several times throughout your surfing life, and it specifically refers to an “Unavailable Service” as per Lifewire. Be sure to offer both some type of interstitial or temporary maintenance site (and perhaps a pop-up) and a 503 error.

End Crawling

In your site’s robots.txt file or through a robots meta tag, you should be able to add a quick clause that tells Google there’s nothing worth crawling here at the moment as per Google. This is down through a “disallow” directive in the document itself.

Announce the Maintenance

For regular users of your service, there’s nothing quite like unannounced maintenance. Most people can live with being slapped with a 503 on a nonessential service as long as they get a succinct and rational explanation through Facebook or your mailing list.

No matter how you choose to announce the maintenance, it’s important to do so at least about a business week in advance and with the right explanation – regular maintenance, site update, etc. As long as you keep your customers in the loop and Google happy, taking your site off for a day shouldn’t hurt you at all.

Steps to Avoid Penalty on Your Website

This entry was posted in Content, Penalty Updates, SEO on by .

If your website hasn’t been gaining visitors or has seen a sudden dip, it could be because you are using outdated SEO practices and received a penalty from one of the major search engines. An organic SEO company can help you to spot and prevent these penalties, but there are some steps you can take yourself to help them out:

  1. Use Keywords Wisely

Keywords do still work, but Your Story says that keyword density has become more important, as search engines will penalize websites which stuff their content with poor keywords or shove them in without thinking. They suggest instead repeating shorter, highly relevant keywords but only a few times per article, and within high quality content.

 

  1. Stop Abusing Links

Inbound and outbound links have traditionally been an integral part of driving relevant traffic to a website, but it is also easy to abuse the amount of links you use. A high amount of links may seem like a good idea, and perhaps it was once, but now search engines will pick them up as spam, or even as paid links which have been banned. A good organic SEO company will therefore generate relevant links within the search engine parameters, rather than filling up the entire internet with irrelevant links. It is also best to check that any outbound links on your site aren’t directing to spam, adult content, or suspicious sites. Some people will try to post these links in your comments or on your forum. It is important to include at least some outbound links, perhaps to the websites of guest bloggers, to avoid suspicion.

 

  1. Keep Up to Date

Even if you leave some content archived, it is best to perform a regular audit to check that everything is still working and hasn’t become outdated. Kissmetrics says, for example, that broken links or now banned paid links aren’t favored by search engines and could result in penalties.

 

 

Keeping yourself informed on new SEO strategies and avoiding outdated ones will help you to bring in a constant stream of relevant website visitors and avoid penalties. A trusted local SEO firm will help you with this and eliminate any problems that you may already have been experiencing.

How Old SEO Off-Page Optimization Techniques Penalize your Website?

This entry was posted in Content, Penalty Updates, SEO on by .

A modern website is not the type of marketing tool that is built once and then left. It is an ever changing organism that needs to grow and adapt to changes and SEO updates. But it can be difficult to get out of old habits, especially when they used to work at one time. Some archived articles are fine as they are, but many companies don’t realize how much older SEO techniques are bringing the entire website down in the search rankings. Betaout says that this is because building inbound links was essential for SEO, and still is in other forms, but was changed drastically after recent Google updates in order to remove spam and keep junk content out of the page rankings. These are some of them and ways that the right Los Angeles and Ventura SEO services can help you:

  1. Paid Links

Search Engine Journal says that paid links used to be common practice in the SEO industry but are now banned by Google as spam. But some firms still rent or buy links for their clients illegally, costing them money and resulting in dropped traffic.

 

  1. Permanent Links

These were everywhere in the 2000’s as a ‘high quality alternative’ to rented links. They were links that were brought and used permanently rather than rented temporarily. They were similarly banned by Google and now do no good for a website. Good Los Angeles and Ventura SEO services will never offer you permanent paid links.

 

  1. Keywords

These are still an important part of SEO, but only when used correctly. The trouble is that SEO firms used to stuff content full of weak keywords in a desperate attempt to get them picked up by search engines. The search engines picked up on this and recognized these articles as junk content. A much better approach now is to use one or two particularly strong keywords per article and focus on producing quality content instead.

 

 

If you are still holding onto any of these outdated practices, it is best to remove them as soon as possible so that they won’t drag your website down. You should also avoid any SEO firms or individuals who try to use them in your SEO campaign.