Category Archives: Penalty Updates

What is a Google Penalty and How to Recover from It?

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Discover what a Google penalty is, why it happens to some sites and not others, as well as how to successfully make a full Google penalty recovery

It happens to many webmasters across the globe. You think you have been doing everything SEO right, even by the book. But your website traffic and search engine results performance (SERP) drops rather suddenly. You check around the interwebs and discover the big issue: Google recently released an algorithm change. It is likely that your website just got hit by a Google Penalty. It could be a Google Penguin Penalty or a Panda Penalty. Either way, it’s not a good thing and you’ll want to marshal legit Google Penguin recovery techniques to get your site back on top of SERPs.

Here’s the thing:

Clearly, a drop in rankings is a real threat not only to your rankings, but also your revenue and profitability hence your ability to stay in business.

But how do you pull off a successful Google Penguin recovery when you may not even know what caused it?

Here’s what you need to do next.

1.    Understand what is a Google penalty

 

Since April 2014, Google has occasionally rolled out Search algorithm updates and other actions that seek to root out unethical webmasters trying to game the search engine system to gain top rankings.

The tricky part is you may have followed Google Webmaster Tools Guidelines (Google Search Console) to the letter but still suffer a penalty.

The Google antispam team drops a penalty in either of two ways:

  • Manual action: this is a hands-on penalty the Google antispam team will slap on your site for a specific reason
  • Automated algorithm updates: naturally comes into effect when your website fails to effect renewed ranking factors

And then there are the two popular types of Google penalties:

  1. Panda Penalty: results from having low-quality content on your site
  2. Penguin Penalty: results from suspicious, black hat, and straight-out link building schemes and techniques. If low-ball backlinks or inbound links link to your site, and you remain unaware, you could be penalized and not know why it happened.

 

2.    See why you got hit by a Panda or Google Penguin penalty

 

If you got a manual action against you, you may find an “unnatural links detected” notification in your Google Search Console inbox. The alert usually offers good pointers on what you need to fix.

Other times, you won’t receive a heads-up and have to dig into your site’s fabric to uncover which inbound links could be causing you trouble with Google.

Also check if the top SEOs in the industry are talking about a recent Google algorithm update, which could have automatically demoted your website rankings on PageRank.

Do follow Google’s head of SEO and the antispam team Matt Cutts Twitter page as well as Google Search Console’s YouTube Channel for more insights into new Google updates.

Algoroo and MozCast do keep a running track record of all recognizable algorithm changes so you can check with them to see what’s new and could be affecting your site so you can begin your Panda or Penguin recovery.

3.    Start your Google penalty recovery

 

After identifying what hit you specifically, you’ll have a great head-start to recover from a manual action or algorithm update.

Recovering from a Panda penalty requires you recreate your content to make it more useful and authoritative. For example, Backlinko found the best-ranking content length in 2019 averages out at 1,890 words.

Recovering from a Penguin penalty takes a bit more work, depending on the number and intensity of unnatural backlinks you have pointing to your domain, for example. You have to conduct a manual link profile assessment, meaning assessing whether each inbound link comes from a suspicious source or blacklisted site.

If you have thousands of inbound links, this can be painstakingly slow, keeping you in the penalty sandbox until you can manage to figure which links to slap with a no-follow tag so they don’t hurt your rankings again in future.

If you keep receiving low-quality and black hat links, you can see how long and nerve-wracking a process recovering from a Penguin penalty can be.

In fact, only about 5% of webmasters are actively trying to recover from an algorithm update penalty such as Penguin or Panda because it takes a lot of work.

4.    Get the help you need

 

But you can skip the manual labor and not knowing what to do next by using a credible Google recovery service help out. Be sure to see their portfolio, especially how many past clients and how deep they understand Google penalties.

Also, choose expert Google penalty recovery services that are experts certified by LinkResearchTools (LRT).  Time to get back to your deserved top ranking on SERPs.

How I Recovered From A Google Penguin Penalty

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How I Recovered from a Google Penguin Penalty – Case Study

Recovering the site traffic you’ve lost is hard when you’ve been penalized by Google. But it’s not impossible.

Imagine this: your pages used to get a decent amount of traffic. Then all of a sudden, that traffic was gone. Like a lot of site owners who were hit with the penalty, you probably thought it was something temporary. Until the next few days saw your pages dropping lower and lower in the SERPs. That’s when you knew: you’ve been hit by the Penguin update.

Is recovery possible?


Some site owners would rather have a new website built than going over the mistakes of their old one. However, that plan is flawed. If you don’t fix what’s broken, how will you know you won’t make the same mistakes—and open yourself and your business up to the same penalties? The answer is simple: you’ll need to fix your old site. That’s where Penguin penalty recovery help comes in. By hiring pros that provide Penguin recovery service, you can get to the bottom of things. Once you know what you were penalized for, you can start taking steps to remedy the situation.

Know the importance

The first step is knowing the importance of high-quality links. Knowing and understanding the difference between a good link and a bad one will help you figure out which links you need to lose, Hongkiat says. This will include links from bad and irrelevant sites.

Pluck out bad links

When you hire pros for Penguin penalty recovery, you can count on pros to weed through your pages and get all the bad links out. This will include low-quality links, many of which you may not even know you’ve had. Pros can also remove links coming from websites that have little to no relationship with yours as well as links coming from pages with poor user experience.

Disavow those links

Hiring a firm for Penguin recovery service also means you have someone to talk to webmasters on your behalf and start disavowing links. They can help you get all the low-quality links removed. That’s going to help improve your rankings on the SERPs.

Conclusion

Recovering from a Google penalty is possible. With the help of a team of search marketing pros, you can get your pages back on track. You can also regain the traffic you’ve lost. With enough patience and by using white-hat search engine optimization and link building techniques, your site should start going up the SERPs once again.

How to recover your website hit by Google Penguin?

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When a site has a dip in expected traffic, it can be a warning of a more extensive issue. Google, the biggest search engine, deploys multiple algorithms that index and parse web pages and promote those that conform to Google standards. Unfortunately, in their zeal to knock spammers off the front page of search engine results, algorithm Penguin can deal a mighty blow to websites that are unaware of the new standards or may have had less than stellar and aboveboard web design and SEO practices. When this happens, your site can disappear from search engine results and lead potential customers and clients to other businesses.

Penguin is not new. The Penguin update debuted in April 2012, with the stated intention to reduce sites spamming Google search results and rendering them meaningless. Some of the sites used black hat SEO to draw in searchers and infect their computers with malware. Unfortunately, when a new Penguin update comes out new sites may erroneously wind up on the business end of the banhammer. Recovering from being Penguined means bringing the penalized website into compliance with Google Webmaster guidelines. Those affected may need a Penguin recovery service that they can turn to for diagnostics, fixes, and recovery.

 

How to Find Out if Your Site has Been Penguined

First, you should understand that Google does not see penalizing as punishment. Instead, Google views these penalties as a way to cultivate organic traffic to relevant websites. Typically this means removing useless links, or links to low-quality or questionable sites. If you have backlinks from these sites to yours, you will need to disavow them and work with an experienced Penguin recovery service. Working with professionals will not just clean up your keywords and links, but may result in an overhaul of your website’s HTML code and an upgrade to security from HTTP to HTTPS. The first step to take is to use online tools to ascertain whether or not your site has been penalized, or to match dips in traffic to Penguin updates.

 

Going Pro

 

Remember that the stupidest question is the question that is never asked. If you are able to deal with a Penguin penalty on your own, and bring your search results and traffic back up to spec, that’s terrific! Unfortunately, not many people have the time or energy to devote to the study of SEO or the ability to carry out the dozens of different tasks required. In this case, an experienced Penguin recovery service should be retained without hesitation.

6 ways the August core algorithm update impacted local business

This entry was posted in Local, Penalty Updates, SEO on by .

Digital marketing as a cornerstone of today’s business success means that companies of all sizes are impacted when social media, search engines, and other sites change their algorithms and policies. Was your business majorly impacted by the core algorithm update in August of 2018? Here’s how to know the extent of the impact of changes with Google local optimization when it comes to your company:

Keywords Were a Major Player

 

Keyword ranking changes primarily changed in relation to location tags. The prevalence and relevance of keywords tagged with locations – such as service providers in Dallas, etc. – changed dramatically in many industries, impacting where companies feel within local and general rankings.

 

Links Were Not

 

Links were not majorly impacted by the recent algorithm changes. The actual content on websites was more relevant to these changes than backlinks. As a result, SEO professionals are increasingly focusing on improving content and using keywords properly, rather than building links.

 

Your Organic & Local SEO Results Probably Changed

 

The Google local optimization changes impacted both local and organic search results. The two were updated separately, but the gap between the updates seems to have had little impact on the overall changes.

 

Discrepancies Between Organic and Local Results Appearance or Widened

 

It is difficult to measure gains and losses when it comes to overall search results for many companies, since the changes that happened in local and organic searches often did so independent of one another. Some companies saw major local losses and organic gains, or vice versa. These discrepancies did not previously exist; most companies saw similarities or correlations between their organic and local results. The widening gap has impacted various industries differently.

 

The Appearance of Video Carousels

 

There was a time when video carousels – that little ribbon of several video options related to your search that pops up near the top of your results – were only offered when a search truly warranted it. However, the August changes created a much higher occurrence of these carousels being offered. Now, almost every search results in at least a few video options.

 

Healthcare Saw the Biggest Movements

 

Overall, sites owned by organizations and brands in or associated with the healthcare industry saw some of the biggest drops or movements in their traffic numbers. Sometimes referred to as “Your Money or Your Life” pages, the companies whose websites and services were the most impactful to consumers’ lives or security were the focus of the update since their focus is typically quality page content. This means that companies with YMYL-style sites saw the biggest movement in rankings.

How Google Maccabee Updates Hurt Many Celebrity Websites

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Quite a few people have had their eyes stuck on Google Maccabee updates in recent months, trying to analyze the specific websites and overall content that was affected most by them. One of the major updates that were generated within this collection may have targeted celebrity websites – and not necessarily in a good way.

The Past: Understanding Celebrity Rankings

Before you can understand the impact of Google Maccabee updates on celebrity websites, you should first reflect on how it used to be in the past. Years ago, the website with the highest ranking of the average celebrity was their own. Whether it was their official website or official fan club, chances are that all other links and pages fell below that official content within Google search result pages.

The Present: How the Maccabee Updates Changed Everything

Several studies and case scenarios show that there seems to be a shift in the rankings of celebrity website since the Maccabee updates were initiated. Instead of maintaining the first-place spot within their respective keyword searches, it seems as if quite a few celebrity websites are getting bumped down further on the first page. Case studies and screenshots have filled a number of blogs and forum discussions with these claims – directing a vast amount of attention to this dynamic shift that may have been caused by the aftermath of the Google Maccabee updates.

What Does This Mean for Overall SEO Ranking?

Even though it may seem as if these Maccabee updates present an openly exposed environment for black hat SEO practices, it is imperative to remain alert and cautious when developing and posting SEO content online. Investing in quality white hat SEO services from an experienced team or agency will provide you with the first-class insight that you need to make the best decisions for your website. Celebrity websites may be dropping in the ranks of their celebrity’s keyword searches simply because the quality and strength of other websites has lifted the bar of expectation for consumers, Internet users and Google.

8 Tools for Google Penalty Recovery

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When your website or webpage has been penalized by Google, this can drastically damage your online presence and hinder your projected future growth. Here are 8 effective Penguin penalty recovery tools that you should consider implementing to resolve this issue and restore your online presence in a timely fashion:

Screaming Frog Web Crawler

This tool will crawl through your website to find any detectable problem that may have caused you to receive a penalty in the first place. It detects such problems as dead ends, duplicate content, internal redirects, orphan links and other common scenarios.

Ahrefs

Ahrefs is primarily known for scoping out bad links within your website. It is also an effective tool for backlink report generation and inbound link analysis.

Copyscape

As mentioned above, duplicated content could easily be the root cause of your penalization. Use Copyscape to scan your content to determine if it exists anywhere else online.

Majestic SEO

This tool can help you to effectively analyze your link profile along with the website profile of your competitors for added value.

Fetch as Google

This tool makes it possible for you to simulate the process Google takes to render a specific URL within your website. It will also provide you with an opportunity to submit your URL to the overall index.

Moz’s Google Algorithm Change History

This is a solid resource to assist you with diagnosing relevant algorithmic issues.

Google Webmaster Tools

Google offers its own tools that can efficiently notify you of manual penalties imposed by Google. This tool also lets you know the cause of the penalty so that you can focus on developing a plan of action to fix it.

Monitor Backlinks

Once you have imported each link from Google Webmaster Tools into this specific tool, you can search for any do-follow backlinks and use filters to switch to an external setup that allows you to manually verify all your backlinks.

Regardless of which tool you use, it is highly recommended to consult with a professional SEO firm, such as SEO Tuners, to conduct a thorough examination of your overall online presence. This worthwhile investment will ensure your website restores and/or maintains a positive reputation with Google and your growing customer base.

Google Penguin Update Recovery Tips & Advice

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The importance of Penguin recovery service is becoming clearer to most online marketers and brand professionals. However, there are still quite a few people with questions who are apparently confused by the whole process. Here are a few quick points and tips that can help to clear up some of that confusion.

What in the World is Penguin?

Google Penguin was designed to modify the search engine results pages, punishing pages that have been using Google to distribute spam and bad quality links. Having Penguin enforced allows users to benefit from a drastically reduced amount of “cloaking” and “keyword stuffing” in the world of web content.

How Can I Recover from Penalties?

If your website has been penalized or punished by Google Penguin for one offense or another, this does not necessarily mean that it Is the end of the road for you. The first step that you should take is to get rid of all signs of spam that may exist within your site. Keep in mind that it was likely the spam activity that led to you considering Penguin recovery service in the first place, which is why it is the first target that you want to eliminate from your online presence.

What Happened with the Parked Domains Error?

For a substantial period of time, Google incorrectly classified a substantial number of websites – causing them to lose a considerable amount of traffic as a result. The issue was resolved in a relatively short period of time, but the overall lapse and discontinuity was seen and noticed firsthand by consumers and critics alike.

Is There a Way to Avoid Google Penguin?

A short yet simple answer to this question is a resounding “no.” Keep in mind that organic exposure occurs within search engines – especially Google. Therefore, if you are serious about boosting your traffic and increasing the bottom-line revenue of your business or brand, then it would be in your best interest to work within the boundaries of expectations established by Google. Trying to fight against it or do something differently could very well end badly for you and your online presence.

Top Tools for Recovering from a Google Penalty

This entry was posted in Penalty Updates, SEO on by .

In today’s heavily-digital marketplace, online traffic is a must for any business hoping to secure steady profit. This need is what drives search engine optimization – or SEO – and creates the demand for websites that push the boundaries of what’s possible with creating that traffic. However, it’s the pushing of those limits that can land some sites in trouble, and lead to the need for a Google or other search engine penalty recovery service.

What Exactly is a Google Penalty?

One of the most common problems faced by websites who are trying to make the most of their online traffic flow is the Google penalty. Google has guidelines for proper usage of their index, and any site that violates these will be penalized by being removed from the Google rankings. This penalty can come as either a manual or algorithmic penalty, and can be extremely damaging to your company’s business either way. You can use Fetch as Google to determine whether your site is in violation of the engine’s guidelines either before or after a penalty is received. If it is, the best course of action may be to seek prompt assistance from an SEO professional with penalty recovery experience.

Getting Out of Hot Water

One of the primary reasons for receiving a penalty from Google or another major search engine is your site’s usage of links. Bad backlinks create major issues, because they are often neglected in terms of updates. If one or more of your linked sites is in violation of Google’s guidelines, your site will be, also. Fixing or deleting these links is a good first step in recovering your rankings.

Some other steps to consider include:

  • Find bad backlinks and monitor the rest consistently with Ahrefs and Monitor Backlinks.
  • Run your site through CopyScape to avoid plagiarism issues.
  • Choose a scanner like Screaming Frog Web Crawler to search your site for any other issues that might trigger a penalty.

If none of these steps fix the problem you’re facing, it’s probably in your best interest to consult a penalty recovery service. By seeking professional help, you’ll be able to rest assured that the problem will be addressed promptly and correctly, giving you more time to focus on your business and bounding back from your penalty. Bad things happen to the best of businesses, but a penalty doesn’t have to spell the end of online traffic for yours!

Steps to Remove Google Penalty from Website

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Receiving a Google penalty can come as a shock if you run a quality site, but there are a variety of reasons it occurs. Here are the steps to take to remove penalties.

Understanding Penalties

There are two types of penalties that you can be slapped with by Google that will require action toward SEO penalty recovery:

  • Algorithm: A drop in ranking when Google’s own algorithms change in Panda or Penguin. Panda picks up on subpar content, excessive ads, and slow traffic speed. Penguin addresses issues that ping the negative radar - including over-using links, over-optimization of content, and links from sketchy sources that lead back to your site.
  • Manual: This is a penalty where live human reviewers assess whether or not your site is spam-filled or deserves to be penalized. This is a more severe type of penalty to be taken seriously and uses human intelligence.

 

Identifying and Understanding the Penalties

Any type of penalty you’ve received will appear in Google webmaster tools dash, and Manual penalties will be clear and present in messages. Algorithm penalties require reviews of recent changes to Google’s own algorithms and how your site’s ranking has suffered as a result. Manual penalties are the ones to watch out for, and require more complicated action.

 

Action to Be Taken

Identify culprits that contain too many links to your site, or links that originate from suspicious, low ranked sites that are identified as being spam-oriented. You'll need to go back and ask for the links to be removed from the sites, which can be time consuming. Using SEO professionals to do this is much easier than trying to compile the information yourself and conduct the step-by-step process of contacting individual webmasters, in addition to addressing other problems. After you’ve made the fix, you’ll need to submit a request to Google for reconsideration.

 

By taking these simple steps, the penalty can be resolved. It’s all about closely monitoring the status of your Google metrics and activity, and ensuring that you’re paying close attention to how your site ranking is performing. Regardless of how large your website is, no one can afford to ignore Google results in this day and age.

Why You Need to Focus More on Page Speed?

This entry was posted in Content, Penalty Updates, SEO, Web Design Posts on by .

Speed is the reason why people take Interstates over back-roads, shop at convenience stores instead of supermarkets and skip commercials with a DVR remote instead of watching them in real-time. Most consumers want to get from Point A to Point B as quickly as they can, which is exactly why your website’s page loading speed is critical. A web development services agency in Los Angeles and Ventura would tell you that “less is more” – especially if it allows you to quickly convert your short-term guests into long-term customers.

Delayed Page, Lost Customers

It has been proven by numerous studies that delays in page loading times lead to abandoned online shopping carts and dissatisfied customers. One study shows that 47 percent of consumers expect websites to load within a maximum of 2 seconds, per Business 2 Community.

The same report claims that 40 percent of consumers will leave a webpage if they must wait longer than 3 seconds for it to load completely. The “it’s worth the wait” concept clearly does not apply in this scenario, especially if they are able to leave your website and get what they want from your competitors’ site instead in a fraction of the time.

Raising Your Awareness of Loaded Content

Another key reason why you should pay close attention to your page speed is it will help you monitor your loaded content effectively. Most delays, freezes and website crashes are caused by an excessive amount of data trying to load at the same time. If your pages have a lot of integrated media, embedded images and videos and social media links, all these content items can quickly clash against each other – fighting over the same bandwidth to an extent where nothing gets done. While designing the site, you may think that all this loaded content is a perk. However, you will soon discover that it is not as advantageous as you think when you realize that not many people are sticking around long enough to access it.

Conclusion

It is true that you should want to present quality content on your company’s website. However, you also need to find a balance between quality content and expeditious loading times. In order to engage your target audience, it is very necessary to make it narrative over descriptive.