Category Archives: Mobile

What is the Effect of The Mobile Interstitial Penalty Rolled Out by Google?

This entry was posted in Advertising, Marketing, Mobile, SEO on by .

Several months ago, search engine giant Google announced an upcoming feature to the way mobile search engine optimization functions, insofar that websites would have to pay heed to their implementation of mobile interstitials as per Google, or else suffer the consequences of a penalty to their online search rankings.

Mobile interstitials have often been a simple and highly effective, if arguably irritating way to build traffic to a specific product or page, and even rake in sales. Typically, an interstitial takes the form of a large intrusive pop-up with a very small removal icon, sometimes giving the first-glance impression of being on another page, or interstitials that completely block the view of content for no good reason other than advertisement or other promotions.

Google made the decision that these interstitials are counterintuitive to a quality browsing experience, and have instituted rules regarding their usage. However, the crackdown isn’t as far-reaching as some might expect.

Exceptions to the Rule

The three broad types of interstitials that would be largely untouched “if used responsibly” (in a way that did not greatly hinder the browsing experience) include:

  • Interstitials that fulfill a legal requirement, such as an age verification.
  • Interstitials that use a reasonable amount of screen space (mostly unobtrusive) while being easily dismissible.

On top of that, interstitials found deeper within a website (on non-indexed pages, unavailable through Google’s results. As such, if a visitor finds a page not through Google but through the website itself, and is confronted with an interstitial, the use of that interstitial will not be penalized.

The Effects of the Penalty

Google began initiating the penalty as far back as November, but it wasn’t until January that it truly became an official part of Google’s mobile SEO algorithm.

Basically, Google would check through a signal for use of such interstitials on indexed pages, and would implement a penalty to your page’s potential in rankings, to help crack down on their usage.

While apparently the changes have not been immediate, it’s clear that this web design and marketing tactic will require the expertise of a penalty recovery and design expert to correct.

Best Ways to do SEO effectively in 2017

This entry was posted in Advertising, Content, Local, Marketing, Mobile, SEO on by .

As SEO is constantly evolving, the strategies you used even just a few months ago should be updated and changed in order to adapt. It isn’t too late to update your company’s SEO policy for 2017 with the right custom link building services in Los Angeles. These are just a few of the best ways:

  1. SEO Audit

The most important initial step is to perform a full audit of your existing SEO to see if anything is outdated or broken. Search Engine Journal says that the recent RankBrain update from Google means that websites now need to optimize their keywords for LSI and contextual clues.

 

  1. Mobile Friendly

Mobile technology has been improving swiftly over the past few years and has now reached the point that it is an essential consideration for any website or business based online. Moz even predicts that Google is gradually making the transition to a ‘mobile only’ online world. This also makes local SEO more important, as people will be looking up local services or locations on their smartphones. Custom link building services in Los Angeles should therefore put your mobile site into consideration along with your regular website.

 

  1. Voice Search

Voice recognition technology has taken great strides and now works much better than it did in the past. Most smartphones now use some kind of voice search function. It does mean that web owners should put it into consideration when putting together their keywords and SEO strategy.

 

  1. Video and Images

Most SEO is focused on written content, as it is easy for search engines to pick up. But video content and images are also a large part of online content and should be utilized as part of SEO as well, alongside the written articles. Many companies are already using this in the form of infographics, on-page videos, and images posted on social media channels.

 

 

If you haven’t begun to jump on board these trends already, it is best to start immediately in order to keep up and adapt your SEO for the present and future. Talk to your SEO firm to find out how they can help you to achieve this and keep a steady stream of visitors coming to your website.

For Mobile Unfriendly Sites: Google Warns Site Owners in Mobile Search Results

This entry was posted in Mobile, SEO on by .

For Mobile Unfriendly Sites: Google Warns Site Owners in Mobile Search Results Back in April 2015, the search engine giant, Google, announced through their Official Webmaster Blog that they would be putting out updates and launching an algorithm that was specific to the mobile search results that users would be getting. Specifically, the company noted that they would be giving preference to those sites that were already optimized so that they were easy to browse on various types of devices. This meant that those that had a mobile-friendly layout and design would rank on top of the list versus those that were difficult to navigate due to their desktop-centric coding. mobile-friendly-bp The Recent Update to the Algorithm If you were lucky enough to already have one that was good to go for smartphones and tablets, then you were probably unaffected by the specific change. But now, starting around April of 2016, the company is sending out warnings to several owners who still have not gotten the memo about tweaking their pages to be viewable beyond just desktop and laptop computers. For those who own pages with outdated designs, you would see a snippet above your meta description when you try to view your domain in the search results. It is a simple warning, as all it says is this: “Your page is not mobile-friendly.” According to an article by Jennifer Slegg on The SEM Post, Google’s very own John Mueller confirmed that these alerts are only visible to those who own websites that have been found not to comply with the new regulations. What This Means for Your Online Presence This all seems simple, or so it may seem. Surely it is just a reminder and not a threat to your online presence’s rankings, as many people would like to think. However, this is actually a polite warning from the corporate giant to start giving your page a face-lift before the next update to the algorithm rolls around. The company has even provided the public with several tools for developers meant to assist you in editing your coding so that it becomes much more suited to the latest lightweight and wireless technology. Some of the great tips that the company outlined in their very own guidelines include the following:

  1. Make it easy for your target audience to use your website for whatever purpose it is meant to serve.
  2. Analyze how effective it is based on how easily your users can carry out certain tasks that they have to do often.
  3. Choose a template or layout that will work on all sorts of devices, regardless of model, maker, or operating system.

When in Doubt, Hire An Expert Still finding it difficult to adjust your code so that it complies with Google’s new requirements? You can get in touch with companies that provide a plethora of affordable seo services in order to help you tune up your website and get it up to date with all of Google’s new requirements, especially when it comes to the mobile side of things.

7 Tips for Doing Great SEO for Your Site

This entry was posted in Advertising, Content, Local, Mobile, SEO on by .

SEO or search engine optimization is easy enough to learn. Here are a few tips to help you get your SEO efforts off to a great start:

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  1. Publish up-to-date content. Make sure you put out new content regularly. The Entrepreneur says adding new content to your pages helps your site rank for more keywords and improving your chance of getting search-generated traffic. Fresh content also shows your target market that there’s something worth visiting in your site every week, ensuring a steady stream of traffic to your pages.
  2. Be active on social media channels. One way to generate consumer engagement is by being active on social media. Consumers love it when you respond to them quickly. By commenting or posting or liking posts, you can build up a following on your social media pages, one that could boost your traffic even further.
  3. Putting out great content. Great content is content that speaks to your audience and resonates with them. Forbes says Google likes high-quality, well-research content that’s error-free. So do your best to provide that kind of content to your consumers. Stay away from content that’s too vague to be helpful, too outmoded to be accurate and too poorly researched to even be credible. Don’t know how to do this? Hire an affordable website SEO company to help you out.
  4. Avoid duplicate content. Proofread your pages to make sure you don’t have the same content in different pages of your site. If you did that deliberately, though, find another way to convey that message without using the same content, says Business2Community.
  5. Never plagiarize. Some people think lifting sentences straight out of other sites is acceptable practice. It’s not. It doesn’t just put your site at risk from getting penalized; it’s also not a great way to drum up consumer engagement and interest. After all, one way for you to engage consumers is by differentiating yourself from the rest of the competition. You can hardly pull that off if you’re plagiarizing content from other sites. By using unique content that reflects your brand, your service, your product, you can hook your audience and put them right where you want them. Don’t think so? Think about the best brands in the world. They sound like no one else. That’s one of the reasons consumers love them.
  6. Get your site mobile ready. With the growth in mobile Internet use, there’s a whole new market out there. Your target market is now using mobile to go online and that opens up a lot of marketing and advertising possibilities for you to explore. You could develop a shopping app or game, one that allows you to develop an even closer relationship with your audience.
  7. Use images. One way to break up the monotony of long content is to use images. Don’t overdo them, though. Too many images could kill your page ranking and leave you right back to where you started.

So boost your rankings. Improve your traffic. And learn more when you start using search engine optimization to get your pages—and your product/service—to more of your market out there.

YouTube & Mobile Banners

This entry was posted in Advertising, Marketing, Mobile on by .

How do you measure success? The most common response to this question in the business world is ROI (Return on Investment). So how does one measure the success of a banner ad? The answer isn’t as cut and dry as we would like. Banner ads can be displayed across multiple platforms and in different sizes, which can drastically alter the message they carry to consumers. Sometimes the greatest measurable benefit of display banner advertising isn’t in dollars and cents, but in information that is collected during the campaign.

The first banner ads have been around since 1993 and their evolution has skyrocketed ever since. Web banners function the same way as traditional advertisements are intended to, by notifying consumers of the product or service and presenting reasons why the consumer should choose the product or service being presented. With the proliferation of smart phones and tablets, the race for more innovative banner advertising has become hotly contested. “Viewability” – ads that are at least 50% visible on a user’s screen for at least one second – is one of the most important factors and can induce more genuine clicks from buyers.

Brand Exposure

With the use of hand held devices increasing daily, the question for advertisers then becomes how to use the limited digital space effectively. Video is hot right now, not only in the U.S. but throughout the world, and is an excellent vehicle with which to capture the consumer. In Europe, banners with videos and video ads outperform all other banner formats in every metric, including engagement rate, engagement time and CTR. Pre-roll video ads on publisher sites and YouTube were particularly hot in 2013. Youtube has pioneered the use of video banners, which have recently knocked Facebook banners (99×72) off of the list of top ten favorite banner ad formats used by advertisers. The “media as a message” approach by Youtube video banners allows businesses to present themselves in a unique way, when and where it matters most. The limited amount of time these ads have in front of the consumer means that they have to be engaging, use the right message and evoke just the right passions in the consumer. This exercise in advertising alchemy is not for the faint of heart and best left those who live, eat and breathe internet marketing.

The data gleaned from banner advertising can be useful for both brand exposure and performance metrics for more targeted advertising. To ensure that a campaign is generating useful data, banners should be designed to promote specific awareness-raising goals, such as “likes” on Facebook, or downloads of coupons. This data can be used to retarget interested consumers who’ve shown affinity to a particular brand, product or service.

Whether you are focusing on building a brand or performance advertising, mobile is pivotal to reaching your audience. Research shows that 90% of people move between devices to accomplish a goal, so reaching customers on-the-go is more important than ever before. All too often marketers rely on display ad campaigns via laptops and desktops to reach an increasingly mobile audience. This is a mistake. In Europe, parts of Asia, Africa, South America and the Middle East, smart phones and tablets are far more important devices. The goal should be to think multi-screen from the beginning, and choose standardized formats that are easy to benchmark. The space being somewhat limited does mean that the right message must be paired with the right creative to produce the desired results. SeoTuners can help you achieve your performance marketing objectives to grow leads, win new customers, and increase conversions.

Mobile SEO Tips and Tricks

This entry was posted in Local, Marketing, Mobile, SEO, Social on by .

Google has recently revealed that Mobile Users type different search words when looking for a solution or webpage. Therefore, the website rankings are influenced by what mobile users type or where they live, indicating that the search engine results and rankings are different when a searchers type on phone or on laptop. If you are interested in increasing your site rankings for mobile phones, then try these Mobile SEO Tips and Tricks

Make you page mobile friendly
Despite mobiles becoming an integral part of our lives, most of the websites haven’t yet made their websites mobile friendly. Considering that 25 % of search traffic comes from mobile, websites must make a mobile version of their sites for more traffic.

SEO Tip

Want you website to rank higher on mobile search engines? Then try using words that are common to a region. Google indicates that mobile searches are more often based on the region or locality. So, an affordable SEO Tip is to include words such as ‘Spa Services in Kuala Lumpur’ on your site rather than ‘Spa Services in Malaysia.’

Using Sitemap

If you have mobile HTML sitemap, then add an XML sitemap to your site and submit it to search engines. This will ensure that when searched, Google displays the result of your separate mobile website. Don’t worry, a separate mobile site is easy to achieve and allows for greater SEO techniques for mobile optimization. But make sure that the descriptions are mobile friendly too.

Get in touch with us at 877-736-1112 or visit SeoTuners.