Category Archives: Marketing

How to structure a local SEO strategy for your business

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An effective local SEO strategy is essential to increasing your revenue. High volume traffic means more conversions and sales. If you aren’t doing a lot to market your products or services locally, that could be why you have little sales. Here are a few tips to make sure you come up with the right local SEO strategy for your business.

Use Google My Business

Google loves small businesses. If you haven’t ever used the GMB listing or you haven’t explored the many ways that you could engage with potential customers through the review section, then you’re missing out on a lot of handy ways to connect with your audience and build consumer engagement. If you’re not quite sure how to go about this and you’re afraid of making a mistake, get the help of pros. Hire an affordable SEO company to show you the ropes or even handle the GMB page for you.

Optimize your Profiles

This is true for your GMB page. Make sure all the information on there is accurate and up to date. If your contact information is incorrect, then that’s another reason why you haven’t been getting a lot of customers. Make sure you fill in the maps too. You’ll want to do this for all your social media pages, too. Make the most out of your profile pages. Update it with your contact information and website so customers know where to find you. An SEO firm can do all this work for you too.

Generate Engaging Content

What kind of content resonates with your audience? What’s going to make your customers go over your product pages, try out your services, or shop your new products? With the right marketing campaigns, you can build high consumer engagement. High engagement is what brings your customers to choose your products over your competitors. Also, that content needs to be targeted. Meaning, it needs to cater to the preferences, of what your local audience likes, to increase chances of engagement, conversions, and sales.

Optimize Keywords

Do you know what keywords to optimize your content and how? It’s not just using random keywords or those that seem to work with your content. If you have a team of SEO experts, though, they can do the keyword research for you to find out which ones are competitive for your industry or market niche. That way, they can generate a list of keywords of the terms or search phrases that your target market uses. That improves the chances of you showing up on the first pages of the SERPs and also makes it easier for customers to find you.

Build Your Presence

With the help of an SEO service provider, you have pros to build your local presence. They can do this by putting your business in well-known directories. They can also search for a niche as well as local directories to which they could add your business. They’ll know how to handle the citations, so you won’t need to.

If you want to see better traffic from your local target market, get SEO pros to help you out.

Why investing in digital marketing is vital during a crisis

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Did you know that most businesses today have been shut down due to the COVID-19 pandemic? Others will need a miracle to get back to their feet. It is devastating for an entrepreneur when an epidemic strike as it can no longer be ‘business as usual.’ For instance, when the COVID-19 pandemic started spreading across the globe, many countries restricted movement—woe unto the businesses that only relied on traditional marketing for their businesses. Therefore, entrepreneurs must embrace digital marketing for their products.

So, what is digital marketing?

Digital marketing is the use of the internet through gadgets such as phones, laptops, and other digital platforms to reach consumers to promote products and services. Some of the digital marketing methods include;

  • Search Engine Optimization (SEO)
  • Email marketing
  • Social media marketing
  • Content marketing

Here are the reasons why investing in digital marketing makes all the difference during a crisis;

  1. One can work from home

With an internet connection and a phone or a laptop at home, you are good to go. It would be best if you decided on which digital marketing method to use, whether it is emails or social media, among others.

Today, due to the COVID-19 pandemic, people are encouraged to stay indoors and maintain social distance. As an entrepreneur, you could still maintain contact with your customers through digital marketing from the comfort of your home. Through this, you will not have to lose your customers, and you will have an opportunity to get new acquaintances.

  1. It is relatively cheap

Compared to other forms of marketing, digital marketing is quite affordable. With affordable SEO services, social media platforms, emails, and excellent content, an entrepreneur can reach a significant number of prospective customers at a go.

During a pandemic, an entrepreneur must minimize expenses as much as possible. What better way to do that than investing in digital marketing during a crisis.

  1. It gives a Competitive Advantage

With a pandemic, most people are either glued to their phones or laptops. An entrepreneur needs to exploit this opportunity and try to reach as many customers as possible, and digital marketing is the way to go.

For instance, an entrepreneur who invests in gaining digital skills such as understanding SEO concepts and creating quality social media content will have a better chance of drawing more customers to their products. And since many people have embraced technology, an entrepreneur who doesn’t incorporate digital marketing is no match for one who does.

  1. Digital Marketing helps reach a Larger Audience

With digital marketing, there is no geographical limit. It is global. An entrepreneur gets to promote their products and services on a global platform. Hence, get customers for their services and products from all over the world, regardless of the crisis.

Help salvage your business from collapsing by investing in digital marketing during a crisis such as the COVID-19 pandemic. Investing in digital marketing helps you as an entrepreneur have a competitive advantage, work at home, and reach a wide range of customers all cost-effectively.

Practical ways to improve the local SEO of your business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local SEO is a strategy that aims at helping your business to be more visible and available in the local search engines such as Google. It involves a process that is dynamic for a local company to survive in a competitive market. This process enables your business to gain more sales, improve rankings in the search engines, and thus your business remains relevant in the market. For your business to secure search results, you can apply various practical strategies, which may include:

  1. Improving your Company’s presence on social media

Improving the Company’s local SEO packages on social media is one of the main tools of a local business’s success. You should ensure that your business is available on social media platforms such as Facebook, WhatsApp, and Instagram. The business pages on these platforms need to be run by experts.  These experts will ensure they engage in talks about your business brand, products, and services you offer, and this information is likely to capture a broader market. This way, your business will have a significant influence; thus, it will significantly improve its sales and more revenues.

  1. Have an effective website

Your customers will always like to be informed when they are trying to make a purchase. You should keep your website updated regularly. Customers may want to know some information regarding your products and services, which could be missing. They could get discouraged and maybe never revisit your website. You can create blogs capable of reaching a broad audience, and this way, you will be promoting the list of your business. Other tips that you could use to enhance the effectiveness of your website can include;

  • Optimize your visual you could have placed on the website.  Improve clarity, and this will ensure load time minimizes.
  • Ensure that the website is easy to navigate to encourage your target customers to visit it often.
  • You can add social media shortcuts to the website so that customers can share blogs available with their other networks.
  1. Speed and adaptability

Today’s business environment trends are changing. Instead of using computers, target customers have shifted to using their mobile phones to do business. Ensure that your website conforms to these changes. The target customers need a website whose sites load very fast since they spend a little of their time making purchases. Optimize your trends by improving your texts and images’ quality since the audience wants something captivating and appealing. Improve the quality of your videos. If your systems break down, be ready to make appropriate changes, or else you will lose your customers to other suppliers.

  1. Optimize your ‘ My business page.’

Your ‘my business page’ equivalents to the best local SEO packages, hence making it relevant to your customers. Note that businesses are moving their operations online.  You have to conform to the trend too. You can do this by ensuring you provide information such as the actual business location, mode of operation, logo, products, and services offered to the target market, methods, and means of payment, among other relevant information. Take note of the information provided. In case of any changes in your business operations, make sure to communicate on time.

As a business person, to realize your business’s full potential, it is essential to implement these local SEO strategies. You will notice that you will build brand awareness and gain a competitive advantage in the industry. The results will be that your business will experience an improvement in sales volume and, hence, more investment returns.

10 SEO Quick Wins to Boost Your Website Traffic During COVID-19

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The pandemic has put a halt to many businesses. But there are still ways for your business to stay relevant and to score wins even in the midst of COVID-19. While we’re seeing less of the widespread panic over the virus, it has changed a lot of the ways that companies do business. It’s also transformed consumer behavior. If you want to use SEO marketing to help your business perform much better, here are ten ways to boost your traffic.

Update Your Content

Make sure you mention covid-19 in your content. You don’t have to make the post all gloomy but being up to date in your stories, being well aware of the current challenges that the pandemic has put on a lot of people and business, will help you gain more traffic and followers. People want relevancy. They want content that’s fresh and there’s nothing like talking about how the pandemic has changed your business or how you’re coping with the changes to make your target audience resonate with you.

Get Pros

Hire pros that offer affordable SEO services. If you’re already busy taking care of your core business, then you’ll need to find a way to get someone to handle that for you. A team of experts can do that with ease. Their help will ensure that your pages get high rankings and good traffic.

Check for Demand

Before you start any strategies on how to market to your target audience or before you and your team of SEO experts work on campaigns, make sure you’re marketing to the right consumer base. Is there a demand for your products or services?

Do Local SEO

Make sure you take advantage of local SEO. With more and more people at home, local SEO campaigns can help you get more customers and sales. That’s one way to boost your revenue.

Fix Your Loading Speed

The loading time for your page should be 3 seconds or less. Anything longer than that and you risk customers abandoning your page. Don’t let that happen. By getting help from pros on how to speed up your loading times, you won’t have to worry about customers jumping ship again.

Ensure Consistency

Pros help keep your page consistent. They ensure that your information is the same as the details on your Google My Business Page. That’s essential. Any discrepancies can lead to confusion and could lose your prospective customers.

Eliminate Bad Links

Being backed by a hundred links isn’t going to do a bit of good if those links turn out bad. A team of pros, though, can regularly go over those links to eliminate bad ones. By bad, that means sites that are penalized by Google or that have violated webmaster guidelines.

Optimize for Mobile

With pros to optimize your pages, you can reach out to more of your audience. Mobile consumer consumption has grown in leaps and bounds. By being mobile-friendly, you open your pages to more customers, greater traffic levels, and potential sales.

Affordable SEO Services: How Not to Burn Your Pocket

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Search engine optimization is an essential tool for businesses everywhere. If you’re starting out or launching a business online, or you already run a business and are just launching your online presence, then you’ll need to invest in these services. The SEO market is a highly competitive one, though, with agencies that could charge you up to $2,000 per month or even more. If you want to find affordable SEO services, here are a few suggestions to help you.

Start with Referrals

Reach out to your contacts in the industry. Most businesses have already gone online, so you probably already know some people who’ve hired SEO services for their businesses. Ask them for hiring advice. At the very least, they can send you tips on which firms didn’t make their list and why. Even if their suggestions don’t pan out, you’ll get an idea of what to look for and where to start.

Look for Local Options

More and more companies are taking advantage of Google My Business, which boosts their local SEO search. That means when you search for SEO services online, the ones nearest to you will pop up. The proximity means that the firm is familiar with the local consumer market and knows just how to market your products or services to this audience, ensuring successful results.

Do Your Homework

Browse around. Check out companies that offer reasonable low-cost rates. A bit of homework and research will get you the information you need. List down your options. Have detailed notes. Being organized about your search will help you find the best options in the market with greater ease.

Skip the Cheapest Option

That doesn’t mean you should go for the cheapest option you can find, though. Affordable options don’t automatically mean the lowest rates that you’ll find. Suspiciously low rates might be an indication that the firm offers substandard work. However, it’s still best to check that out and confirm the information for yourself. Don’t dismiss anything until you’ve taken a thorough look at the firm to confirm your suspicions.

Go for a Package

Instead of just hiring the firm to set up your pages, why don’t you hire the same team to update your content, to generate updates, fix your pages to ensure compliance, and more? This is a cost-saving measure in the long run. If you intend to let your in-house staff handle the social media sites, that’s already a full-time job. Hiring an SEO firm means you can count on the company to handle not just your social media pages but also your digital marketing campaigns.

Know What’s Covered

When you check out options, make sure you’re well aware of what each of the packages cover. What services are included? Don’t assume that all the services you need are available. Talk to the firm about that. Go over the issue in depth, so you’ll know if the service package offers everything you need or if you’ll need to pay extra if you want those services added to the list.

 

Local SEO Complete Guide: Choose the Best Local SEO Package

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To get the best possible results, you’ll need to look for the right service provider. With a lot of SEO firms out there promising to deliver on a ton of promises, it can be quite difficult to touch on which option is the best one for your business. No worries, though. Browse through the local SEO packages all while keeping the following tips in mind.

Specialties

Some companies specialize in certain industries. If that’s the case, the firm might be a good match for you, especially if you and the company’s past clients work in the same industry. At least you know that the firm is already aware of what it takes to cater to clients in the same industry.

Services

What services are included in the package? That’s an important question. When you hire a service provider, you want to make sure the company offers the SEO assistance you need. A clear idea of what the packages cover and don’t will help you decide if you’ve found the right firm or if you should keep looking for an SEO team. Ask the firm about offering services that aren’t covered, too.

Reviews

What do other employees say about the firm? Are there a lot of negative reviews? A complaint or two isn’t uncommon. But if there are too many complaints and if there are even official complaints lodged against the firm, it’s best that you steer clear of the company and check out better, more reliable options in the market. Likewise, if there are only positive reviews and the word choice, the sentence structure and more feel the same, they could have been manipulated. Be careful about that, too. Watch out for these when you go over the reviews.

References

A firm that’s been in business for years and is profoundly proud of the work its team has done and continue to do so will have no problem handing over a list of references. In fact, you might see many of them on site as testimonials. If a firm can’t hand one over, that’s a telling sign. It could mean that they aren’t as confident in their work, or they have no references. If the company has been around long enough to build a reputation but have zero references, that’s not usual. You might be better off looking for a different service provider.

Portfolio

Take a look at the pages and sites that the firm has worked on. A portfolio allows you to see the scope of what the company is capable of, the services they offer, and the level of quality—that attention to detail—that you can expect when you pick the firm. A word of caution, though: if you didn’t like any of the works in the firm’s portfolio, that’s an indication that you and the firm aren’t a good professional match. Keep in mind that companies tend to put their most impressive works on display in their online portfolios. However, if you didn’t like anything—not one bit—then look for service providers.

10 Statistics & Facts to Know in 2020

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Think you know everything there is to know about SEO? Here are 10 facts and statistics you might not have heard – all about how SEO is poised to continue dominating the marketing industry in 2020 and beyond!

93% of Online Engagements Begin with a Search – and 75% Don’t Go Past the First Page

Most people know that online searches are an important part of finding the things we need in today’s society. Before we make purchases big or small, we often type up a quick query about the goods or services we are interested in. Good SEO means capitalizing on that.

But did you know that about three out of four searchers never look past that first page of search results? That’s why it’s so important to get your link on that first page and get those clicks!

Search Engines Still Tower Over Social Media for Website Traffic

We might be tempted to think that social media is the driving force of the marketplace in the modern-day, but it still has nothing on SEO! Search engines are still the primary vehicle to get consumers to your site – and are likely to remain that way.

Searches Are Increasingly Mobile

About 60% of searches on Google are conducted on mobile devices. Optimizing your site for this type of search is an important part of modern SEO.

And Many More of Those Searches Are Voice-Driven!

Of the many mobile searches being conducted every day, over a quarter of these are conducted via voice input. This is one more aspect of SEO that is changing, as the approach adapts to the way people talk when performing voice searches.

Mobile Will Likely Dominate the Marketplace By 2021

How big is mobile? In the world of online shopping, it drives around half of the market – and is anticipated to take the majority by 2021. No wonder SEO experts are tailoring their approaches to this reality.

Around Half of Searches Contain at Least Four Words

Speaking of tailoring your SEO approach, half of the searches being conducted contain four or more words. That means adapting your SEO terms and phrases to account for this – and improving the text that contains them.

Local SEO is a Huge Part of the Overall Approach

Remember, local SEO results are some of the most important. Consumers often make their searches from inside the store they’re shopping or based on nearby results. Getting accurate information online for these local consumers will help you drive sales ever-upward.

SEO Continues to Be a Great Value

Affordable SEO service is one of the least expensive approaches and also one of the most effective. Its return has been shown to be better than many other methods, making it an excellent value for your marketing dollar.

Content Creation and Marketing is a Proven Successful Method

Creating original content is and has consistently been the most successful way to garner traffic for your company’s website. Nearly 60% of SEO industry experts believe that content creation is the foremost driving force when it comes to creating interest and generating conversions, so focusing on high-quality content continues to be a priority.

SEO is the Way Forward in the Post-COVID Marketplace

The COVID-19 pandemic has reshaped the global economy – possibly forever. People are seeing the major advantages of shopping and researching products and services online and have turned to their computers and phones more than ever for the things they need. As such, it’s only natural that a solid SEO approach is critically important to business success in 2020 and will likely continue to be for many years to come!

10 Facts on Why You Should Focus on SEO in 2020

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There is a misconception that SEO is an outdated marketing strategy. Because it has been employed for so many years, there are many businesses who think it’s best to move past this reliable standby and find new approaches to marketing.

The fact is, SEO is a widely-used industry standard for a reason. It is one of the most effective methods of marketing – and also one of the most affordable. Here, we’ll show you a handful of reasons why SEO is still number one in 2020 and beyond:

Organic Search Results Work

Today’s consumers spend a lot of time researching the products and services they invest in. That’s why search results are so important. High-ranking results that seem entirely organic are a proven way to get your brand in front of consumers’ eyes and into their minds. This kind of organic advertising is ultimately the best way to get the clicks you want and the traffic your business needs.

SEO is Affordable

Perhaps one of the best things about SEO continues to be that it is an affordable addition to your overall marketing strategy. Its cost is lower than almost any marketing approach but yields demonstrable results, making it an incredible value for your investment. Indeed, investing in affordable SEO service is one of the smartest business decisions your company can make.

SEO Beats Pay-Per-Click Every Time

You may be tempted to believe that more expensive forms of advertising – like paid search promotion or pay-per-click – are more effective than SEO marketing. After all, you get what you pay for, right? Not always – and SEO is definitely a case in which you can get more for less. SEO’s ability to power organic search results beats the more expensive approaches in creating website traffic nearly every time.

It’s Easy to Tailor SEO to Your Needs

SEO isn’t one approach – it’s whatever you need it to be. You can easily tailor your SEO marketing strategy to meet your business’s needs and get even more out of your investment.

SEO Works Well Others

Don’t want to rely exclusively on SEO? No problem! You can deploy SEO marketing as part of a comprehensive overall strategy that includes numerous approaches. It’s a great addition to any approach and is complementary to just about all others.

Making the Most of Social Sharing is Easy with SEO

These days, people often do a lot of marketing for their favorite companies. This is called social sharing, and it pairs very well with SEO marketing.

Building Trust is Simple with SEO

Trust is an important part of the relationship between corporations and consumers. If you are trying to foster more trust in and credibility for your brand, few things do so as easily and organically as SEO marketing. Pushing your company’s search result to the top of the list will give your consumers a more positive impression of your brand and build more trust that you can lean on later.

SEO Keeps on Working

SEO isn’t one of those strategies that you apply and only see benefits from for the next few weeks or months. It keeps on working with minimal adjustments over time, continuing to bring business into your company year after year.

SEO is Perfectly Suited to the New Market

With the COVID-19 pandemic and all of the changes that it has brought to the way the world functions and does business, the market has never been more perfectly suited to SEO. More people than ever are searching for services and shopping online. Utilizing SEO now is the smartest move for your business – and is likely to continue to be so for the foreseeable future.

8 Effective SEO Techniques to Drive Traffic in 2020

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Companies love the many benefits of deploying affordable SEO packages – but are you doing the most that you could be to maximize those benefits? Here are some ways to ensure that you’re getting the most out of your SEO efforts – and driving traffic directly to your site.

Content Creation Remains Critically Important

While there are plenty of things you can pay to optimize and tweak, having great content remains one of the best ways to get consumers to your site and keep them there. Focus first on top-quality content creation. Your customers and your bottom line will thank you!

Give Your Website an SEO Overhaul

Want to brush up your website’s SEO performance? Check off these key points:

  • Ensure titles and subheadings are optimized with key terms
  • Make sure every page contains key SEO terms or phrases, including local pages
  • Polish your URL if needed, shortening and removing unnecessary capitals
  • Check for formatting across all pages
  • Ensure that graphics load properly and contain SEO terms in their ALT text
  • Double-check links from other pages to your own and contact owners of high-ranking or important sites that may contain broken links

Enhance User Experience

With better content and a more search engine optimized website, it’s time to ensure that it’s also user-friendly and enjoyable to navigate. You would be surprised by how many people abandon their search of a website due to frustration or confusion once they’re there. Make it a priority to make your website an enjoyable place to be and see the rewards you garner – including higher sales and better consumer satisfaction.

Make Mobile Optimization a Priority

Did you know that around 60% of all searches conducted in 2020 were performed on mobile devices? That means that the majority of your online consumers are visiting your site from their phones or tablets – and you have to be ready for that. To create a site that will drive sales, you must create one that is optimized for mobile use.

Focus on Local SEO

A larger percentage of customers than you likely realize are using your website to research a visit to your storefront or to find goods and services close to them. As such, optimizing your website for local users is a key priority for successful SEO marketing.

Optimize for Voice Search

Just as you should optimize for mobile use and local SEO, you should also focus on the likelihood of voice search by consumers. More and more people are using the voice search feature of their phones, tablets, and other devices, making focusing on it an important part of creating a powerful SEO approach for your business.

Improve Your Portfolio of Backlinks

Links are still a vitally important part of your SEO efforts. When overhauling your site or even just performing regular updates, check all links for accuracy; do they still effectively lead where they’re supposed to? Also don’t be afraid to swap out links for more effective, higher-ranking ones. A solid portfolio of backlinks will help your site rank higher in search results, just as it always has.

Measure and Evaluate Your Performance

Want to see how well the previous points on this list are working for your company? Take the time to accurately and extensively measure performance via reliable metrics and consistent evaluation. Ask consumers for feedback. Take stock of how your business was doing before deploying new techniques and after. All of this will help you find out if your approaches are working or need adjustment – and make better choices moving forward.

10 Reasons Why Your Business Should Invest In SEO

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SEO should be a core part of your marketing strategy. If you’re not maximizing your search engine optimization campaigns, you’re missing out on a lot. Here are 10 of the best reasons why investing in SEO is one of the best decisions you can make for your business.

It’s Here to Stay

Search engines generate a lot of web traffic. If you’re launching a business, putting up a site isn’t enough. Establishing your online presence is a must if you want more conversions and sales.

Your Competitors Do It

You’ll be competing with a lot of other businesses that are doing the exact same thing that you are, marketing to the exact same audience. Using SEO makes it possible for you to compete with them.

Rank Higher

Higher rankings on the SERPs mean that more people can find you online. That means greater visibility for your brand and business. That’s one of the core goals of any marketing strategy—increased traffic and visibility means increased conversions and sales.

Changing Markets

The internet has changed consumer buying and spending habits. Adapting to those changes will ensure that your business stays afloat and relevant. SEO allows you to keep up so you’ll always have a pulse on what your target audience wants.

Greater Mobile Consumption

More and more people are going online with their tablets and phones. An effective search engine optimization marketing strategy incorporates mobile friendliness. With the help of digital marketing experts, you can optimize your pages for mobile, ensuring easy access for your visitors.

Targeted Marketing

Marketing that isn’t targeted is useless. SEO pros know how to ensure all your marketing is created with your buying audience in mind. With their assistance, you won’t need to worry about wasting your resources marketing to everyone and getting zero leads.

Incredible Cost-Savings

One of the best things about SEO is that it’s cost-effective. That’s why it’s ideal for small to medium-sized businesses. You don’t need to drain your capital or funds. You can save on costs by hiring affordable SEO services. Their help is invaluable in ensuring you improve the marketing reach of your business.

Expand Your Market

Businesses often focus so much of their efforts on the local consumer market that they tend to forget that expansion is a viable option. SEO makes that easier for you, though, allowing you to connect to potential customers all over the globe. Some products, for instance, do modestly well in local markets, only to become popular elsewhere. With SEO campaigns, you could achieve that level of recognition and success.

Increased Engagement

With so much competition out there, you might be having a hard time generating traffic to your pages. The right SEO campaigns can help improve consumer interest in your products or services,which goes a long way toward increasing your revenue.

Site Maintenance

Google rolls out changes to its algorithm regularly. You’ll need to stay on top of those changes if you want your pages to keep ranking high on the SERPs. Pros can easily do that to ensure your site is always compliant.