Search engine optimization can help you save on costs. But only if you do it right. That’s why hiring pros to help you is a must. If you’re looking for affordable SEO services, here’s a mini-guide to help you pick the right team to get your brand and business back on track.
Go with a responsive design
More and more people use tablets, smartphones, and other mobile devices for online shopping and transactions, Forbes says. That drives home an important point: given the size of this market, it’s something your business can’t ignore—not if you want to still find your organization afloat for many, many years. Look for a search engine optimization team to help you optimize your pages with a responsive design.
Research your options
Don’t hire the first agency you find. Research your options, the SmallBizDaily says. That should give you a short list of options. To winnow your choices down, pick a firm with a good reputation for delivering affordable SEO services. An excellent track record is also a good sign. If you’re afraid of hiring dodgy contractors—and who isn’t?—then consider the reputation and track record of the firm before you move forward with anything.
Seek out reviews and comments from other clients to get a sense of how the company works and the kind of output you can expect. Are the reviews generally positive? What kind of details stand out? Spending time poring over the comments can help you pinpoint signs or instances that tell you it’s smart to continue with the hiring process or it’s time to start looking elsewhere.
Ask about charges
Don’t be taken in by dodgy firms that use low charges to reel you and your business in. Ask about the charges. What services are included in the quote? What kind of services will incur you extra fees? Find out. Taking the time to sort through these details will prevent surprises when you receive your bill.
Beware of signs
Be on the lookout for any signs of trouble. If you think the offer is too good to be true, or if something seems off about the company, then give it a bit more thought. Take the time to check out the background of the firm. If there’s plenty of bad publicity or reviews about the firm, then spare yourself the stress and hassle. Check out your other hiring options.
With addiction and substance abuse on the rise, marketing your rehab center is a must for attracting more people who need the professional help your business provides. While traditional forms of marketing may still work, digital marketing is more important than ever. Here are the top reasons to work with a digital marketing firm for your treatment center marketing.
You may not have the necessary resources.
Effective digital marketing these days requires full-time attention and special skill. Professional agencies who have experience working in the addiction and treatment center space know how to attract the specific clients you serve.
Effective website design that converts leads.
A professional firm will understand how to design a user-friendly website that is focused on providing valuable information and converting leads into clients. A firm will understand how to optimize your site for proper online treatment center marketing.
Traditional marketing is often much more expensive.
Buying advertising space in print, radio, TV or billboards can be incredibly expensive.
Provide valuable content that generates ongoing traffic.
A treatment center marketing firm will know how to create online content that serves and attracts the specific type of client your center works with. The goal: generate ongoing traffic to your website.
Being listed on Google Maps.
This can be one of the most viable forms of online marketing for a physical treatment center location. You certainly want to make it easy for people to find your center when using Google Maps.
Proper search engine optimization.
Like with any industry, creating great SEO content is crucial for your online presence. A firm will help you develop a customized treatment center marketing strategy.
Set yourself apart with professional email marketing.
Email is still one of the most effective ways to provide valuable information to convert leads, answer people’s questions, and communicate how you are able to help their addiction situation.
Pay-Per-Click (PPC) advertising can be confusing.
While it can be incredibly effective in generating specific leads, PPC marketing involves a lot of intricacies and knowledge that a digital marketing firm will understand. They can develop a plan to help meet your specific needs.
9. Understanding social media.
Not all social media platforms are the same. Some are a better fit than others for marketing your treatment center. A firm will understand how to best utilize different social platforms based on your goals.
If you’re trying to attract more specific customers for your business, implementing a professional and quality search engine optimization strategy is crucial in today’s world. There are many different benefits that can create ongoing exposure for your products or services. But searching for professional SEO services today isn’t always easy. It can get very expensive but if you have a small or starting business there are plenty of affordable SEO packages available. Here are a few reasons why you should choose one that’s right for your business.
Attract a specific target audience.
This might be the biggest and most profitable benefit of implementing SEO for your business. You don’t necessarily want just anyone coming to your website. Do you want those visitors to be highly targeted to your specific business market? Even the most affordable SEO packages should include this service and focus. Much of the website content is written in a way to attract your market based on what they are already searching for online.
Save a lot of time.
Not having to worry about implementing a customized SEO plan can save your business a lot of valuable time. It can also be highly cost-effective because the goal of affordable SEO packages is to bring your business a flow of on-going leads and paying customers. A professional SEO company can customize a strategy for your business that includes specific goals, implementation, and overall results. This can take a lot of manpower and hours to do yourself.
Ability to track results.
Using professional SEO for your online strategy lets you track and examine results. This can include the number of visits to your website, where visitors are coming from, what parts of your site they are spending time on, and more statistics about your site visitors. This can also result in a lot of valuable information about your target market and how they behave. Some of the traffic information will be more relevant to your business and goals.
More exposure for your business.
Having your website pull up in relevant search engine queries can be a great way to legitimize your business and build your overall brand. Credible websites and other SEO friendly content is usually seen as legitimate and trustworthy. It lets your potential customers know that you are serious about your business and that you are an expert in your field.
In the world’s modern age of search engines, information is only a few keystrokes away. For the casual researcher or the dedicated student, the ease of accessing information is to be expected. No one wants to hunt for data buried in cluttered web pages or defunct sites. That’s why it’s become a critical step for businesses to ensure their sites are up to snuff; after all, snagging potential customers’ attention is great, but it’s a useless action if those customers click off your website.
Search engine optimization is a concept not entirely understood by all business owners, and with fair reason; no one who’s preoccupied with ensuring customers and employees alike are satisfied has the time to pay attention to search engine optimization, pure and simple. But hiring the right SEO firm to keep tabs on your website can be a challenge. With several different optimization packages out there, how do you know what options to pursue? Luckily for you, we’ve compiled a list of which options you should consider when shopping for affordable SEO packages to ensure you’re getting your money’s worth.
Consider Your Budget, But Don’t Go Cheap
The problem with cheap SEO services is that they’re, well, cheap. Those low-cost services may be great at getting your website in search results, but the trick to SEO is connecting with customers and keeping them around your website. Affordable SEO packages do indeed exist, but it’s vital to know precisely what those packages contain, and what the company behind those SEO packages is capable of. Plenty of so-called “experts” in the field of SEO offer services ranging from $25 to $2000, but what you’re getting for those prices fluctuates drastically.
The Longer, the Better
Short articles have their place, but articles with smaller word counts don’t have the space for in-depth discussion over a topic. A 2012 study discovered that the ideal length of articles and blog posts is around 2000 words. These longer pieces allow for a more detailed dive into a topic without becoming long, droning, boring pieces of work. A longer article also avoids feeling generic or rushed, as there is space to pick apart the topic without leaving the explanation in pieces.
Do Plenty of Research
Business is widely conducted online these days, but customer reviews and word-of-mouth recommendations still speak volumes of a company’s capability. Comparing SEO packages is a vital step in the process of finding an SEO company to go to work for you, and to get a real sense of those companies, be sure to check out testimonials. Reviews left by real customers are invaluable pieces of feedback, and those reviews will give you a real sense of the value of the package.
So, what happens when a small business outgrows its homemade website and homegrown search engine optimization? That can be difficult. There are a lot of self-appointed SEO “experts” out there who really aren’t. They are counting on ignorance instead of performance to bring them business. Business owners are understandably embittered by these predators who are only looking for the next client because they haven’t managed to keep one yet. Some may have even cut spending on SEO and digital marketing, walking away from the whole thing because of one bad experience.
Finding Affordable SEO Service – That You Can Afford
The definition of affordable SEO service is going to vary from person to person according to the portion of their overall budget that the service demands. SEO is complicated because of the many changes to search algorithms over the course of the year - as many as 600 - and the multiple algorithms that affect search engine optimization and marketing. Businesses may not be able to find fixed-price packages that would give them some sort of grip on the expense per year. Some may feel that $1000 per month in marketing spend is just right, while others will take a look at that figure and keel over on the floor.
Seek and You Shall Find
Possibly the best advice for finding affordable SEO service packages is to look for them.
That’s right; Google it.
Look for “website SEO packages” or “local SEO packages” and start comparing the packages that are on offer. Many will be one-size-fits-all, but others will have elements that can be customized to suit your location, your industry, and your target demographic. Start a spreadsheet that will allow you to compare side-by-side features and costs from company to company. Check out their websites and make sure that they have an online portfolio of previous work or customer testimonials.
Watch Out for Black Hats
If you’ve had a less than optimum experience with a previous “expert,” use all those red flags that you missed to weed out the black hats. These companies will promise too good to be true results in a too good to be true timeframe, and may, in fact, take your rankings by using black hat SEO practices. Reputation and professionalism matter in any contracting job from construction to digital marketing. Deal with established professionals with a solid track record and excellent references. Don’t get caught up in the promises, but believe the analytics.
The world of SEO can be bewildering for people who don’t speak the language. It’s not just about keywords but is instead a complex number of search algorithms that affect a site search engine ranks and results. It’s not just rollouts or major changes to these algorithms that have wide-ranging effects. These algorithms can be tweaked as much as 600 times over the course of the year.
That’s 600 times each.
The last major change in Google’s algorithms for 2018 was the broad core algorithm update on August 1, and per Google’s Danny Sullivan they tell everyone how to improve their search engine rankings by improving site speed, security, and other factors. He specifically mentioned having great content and that some pages performing less well didn’t have anything wrong with them, it’s just that other pages were being recognized for their better content.
Can You Stay on Top?
Rolling with all of these changes can be exhausting if you are in the DIY SEO arena. However, as you consider searching for affordable SEO packages and passing on the responsibility to a professional, you need to consider three primary factors.
If an “expert” promises to put you at the number one spot of the first page in a matter of weeks, get up and leave. Anyone who promises something that sounds like a dream is generally selling you something just as substantial.
Analytics are vital to understanding how your site is performing with its current SEO. If they can’t show you performance numbers, they don’t have any performance.
Bone up on black hat techniques. Not to use them! Instead, learn them so that you can understand when someone is trying to sell you a black hat service that will end up hurting your rankings instead of helping them.
If you’re talking to professionals about SEO, you may be going at it the wrong way. When it comes to shopping for affordable SEO packages, present your issues to the professional and then listen to what their experience and best practices have to say. Follow their best advice for your site and content and watch your month-to-month performance grow through analytics. The best search engine optimization professionals will work with you in order to achieve top-notch results that are not only within reach but within budget. There is no Harry Potter magic wand that gives you results overnight, the patient and understands that good thing take time to grow.
Search engine optimization can boost brand exposure and improve your conversations. It’s a full-time job, though. If you’re just starting out with your business or already running one for years, and you want to learn what SEO can do for your organization, get help. Look for an SEO firm instead of making do with DIY efforts. Here’s how to find the right team to help you bring your business to the next level.
Start with the cost
Cost is always a factor. Every business knows the value of keeping their operating costs low. That’s why you’ll want to check out firms that offer affordable website SEO services. Check out packages and deals. Look for offers that can provide your organization with the help it needs. Do all this while keeping an eye on your budget.
Determine your needs
What do you need? What do you expect? What kind of results do you want to achieve? You’ll want to be clear on these things when you start looking for a search engine optimization firm. Finding cost-effective packages aren’t going to help, not if you end up choosing ones that don’t address the needs of your business. That’s why it’s important to find that out. Once you know what you need, you’ll be in a much better position to look for companies that offer affordable website SEO services.
Look for value
What can the firm do for you? That’s a question you’ll want to ask when you start interviewing prospective firms, Forbes says. How can they help you turn your marketing efforts around? What kind of techniques will they use? What kind of results can you expect? You’ll want to work with a team that’s going to deliver real value to your business. Discussing how they can help your business will give you a clear idea of how they can make that happen.
Get quality services
Being on a budget doesn’t mean choosing a firm that offers you the cheapest rate you can find. Look for reputable firms instead. They’ll cost you more, but you can count on the results, work ethic and often, the attitude and outlook of these teams to get the job done and done right. They’re much more inclined to adjust their internal processes and make changes to accommodate the needs of your project.
If you want to get your SEO campaigns right, start by getting help. Find the right SEO team for your business.
When growing a small company, owners may rely on services that are free, and in their direct control. For instance, social media such as Facebook, Twitter, and Instagram can bill presence and establish a loyal following. Websites, when done correctly, can serve as a virtual storefront that introduces a small company to a larger world. However, when it comes to digital marketing and SEO, companies are choosing to go without. Digital marketing is seen as an unjustifiable expense and search engine optimization as irrelevant. In fact, both digital marketing and search engine marketing are as much a necessity as electricity to keep the lights on.
Four Key SEO Benefits
Increases in relevant traffic. Increased traffic is not necessarily relevant traffic. When using local SEO, including longtail keywords, the chances of having local click-throughs is increased. For instance, a pizza parlor in Akron, Ohio does not need clickers from Honolulu Hawaii. Using relevant SEO drives customers towards local solutions.
Cost-effectiveness. SEO targets people who are already actively looking to buy. One click puts potential customers into your marketing funnel and beats paid ads in returns by 5.66 times. Outbound strategies such as PPC advertising are the equivalent of cold calling and while they may build brand recognition, they do not bring in as many warm leads as tailored SEO.
Higher quality customer experience. SEO is not just about keywords, but the very structure of a website. Outdated HTML code and plug-ins can interfere with the site usability and even prevented from being listed in Google search engine results. A renovated and optimized page with up-to-date SEO will load faster, look better, and deliver a better customer experience across a wide range of devices.
Quantifiable results. Robust analytics tools keep professionals and business owners abreast of how their SEO is performing and provide engagement metrics and demographic information.
Get Your Site Right
Affordable SEO packages, web design, and digital marketing all go hand-in-hand. However, the SEO on a website needs to be maintained and updated on a monthly basis. More extensive services are required when algorithms are updated to keep the website’s rank squarely on the front page. SEO grows organic search results and rank in a consistent and ethical white hat manner. Work with a company that has an extensive track record and a listing of affordable SEO packages that clearly state what services are offered, and how they are carried out. Your site and your business will be better for it.
Drug rehabs are under scrutiny from regulatory bodies, legislatures, and the federal government. With an addiction crisis roiling every level of American society, the addiction treatment industry is needed more than ever. Rehab centers need to change with the times and develop new marketing strategies so that they can stay viable, relevant, and available to those who need them. However, providers are making seven serious mistakes in their drug rehab marketing plans.
Google search engine results are a powerful marketing tool that is all too frequently ignored for listings on rehab aggregators or pay per click ads. Organic ranking receives as much as 60% of all click-throughs. An outdated site and noncompliant SEO can result in a penalty from Google and keep that page out of search results entirely.
Bring the science. Addiction treatment medicine has advanced in astounding ways. Since addiction is now understood as a disorder that alters the structure of the brain, detox and 12 step will just not cut it any longer. Addicted persons want to know how their addiction will be treated and the types of therapies that will be deployed.
Information, information, information. A rehabs website is its window for outreach. Provide potential clients with information on staff, methodology, location, blogs, testimonials, and even social media share buttons.
Failure to evolve. Just as most smartphones have computing power that exceeds that of a high-end 1990s desktop, websites are constantly growing and evolving. The demands of security, a wide range of devices, and the need to compete in a crowded marketplace dictate that websites should be updated and maintained frequently.
Relying only on word-of-mouth. Word-of-mouth is powerful advertising. Testimonials from people who have successfully completed detox and treatment are powerful motivators. Unfortunately included in the word-of-mouth packaging is a great deal of out and out gossip. Controlling the narrative and weeding out gossip takes an informative website and outreach.
Failure to brand. Everyone knows what Coca-Cola is, and you are not Coca-Cola. Building a brand is more than slapping a logo onto the website and brochure. Branding builds trust and engagement even before a patient walks through your door. A full marketing campaign can establish a brand and build that trust from the first click.
Failure to provide relevant content. When was the last time that someone updated your clinic’s Facebook page? How old is the most recent blog entry? Without providing relevant and current content, people lose interest – because you have presumably lost interest in reaching out to them.
Get a Professional Onboard
Drug rehab marketing takes experience and a special touch. Working with a professional SEO and digital marketing company brings your image in branding up-to-date while reaching for organic results that put you high up on Google’s front page.
Are you making these drug rehab marketing mistakes? Here are smart, simple and executable ways to rectify them.
There are a lot of people out there that need your help to overcome their substance abuse addiction. In 2015, the Substance Abuse and Mental Health Services Administration (SAMHSA) reported nearly 21 million Americans beyond the age of 12 had a substance abuse problem. The SAMHSA report (updated for 2015) also showed only about 11% of this number gets help at addiction treatment centers. With prudent drug rehab marketing, you can reach this target audience and offer your addiction treatment solutions.
But many drug rehab lead generation efforts lack the essentials of getting sensible ROI (if any). Here are just eight mistakes you do not want to commit in your drug rehab marketing campaign to boost business and get ahead of the competition.
1. Lack of USP for Your Brand
With over 14,000 drug and alcohol addiction treatment centers in the US alone, you need to stand out from the crowd with a unique selling proposition if you are to attract and earn more business. Do you have a specialty?
For example, are you:
A drug rehab center for only men or women?
A detox center alone or include drug addiction recovery treatment
With about 50% of substance abuse victims suffering from a mental disorder or have developed one, do you also offer additional mental health treatment and recovery?
You’ll want to clearly and honestly let your target audience know of your drug addiction recovery success rate, addiction treatment philosophy, and how qualified your addiction treatment center professionals are.
2. The absence of a Website (To Begin With)
HubSpot found 97% of all searches online are made with an intention to find local businesses. Over 68% of searchers checked out a business’s official website before calling in.
An attractive, easy to navigate, informational, and responsive website serves as the basis for any sound digital marketing campaign for a drug rehab center. If you do not have a website, you miss the online visibility and landing platform you need to earn trust, organic leads, and more customers.
3. Drug Rehab Leads
Generating organic addiction treatment center leads can be tough, but buying untargeted and unqualified rehab leads can be even more costly, time-wasting, and destructive to your brand reputation.
4. Online Presence Lacks Prominence
Maybe you have a website, blog and several social media accounts registered. But you do not provide high-quality, useful, and evergreen content on a consistent basis. You’ll want to help your target audience understand how you can help them, why you are qualified to help them, and that you actually care about helping them get their life or their loved ones lives back on track.
5. Inadequate Drug Rehab Marketing Strategy
Do you have a solid drug rehab marketing plan?
Are you aware of the opportunities available in multi-channel marketing for rehab lead generation? A solid plan goes into detail about what you want to achieve as an addiction treatment center, your most relevant and targeting drug rehab marketing channels, branding plan, and how to implement the entire plan. You can as well get help nailing the details from a professional drug rehab marketing agency or service.
6. Lacking Drug Rehab Marketing Budget
Many treatment centers do not have a defined marketing budget for their drug rehab. But you do not have to have more than $10,000 to start setting a marketing budget aside. You can start at whatever financial situation you are now with digital marketing, which is comparatively cheaper to traditional methods such as TV and print media advertising—yet offers higher returns.
Furthermore, online marketing makes it easier to target drug and alcohol addiction patients without ramping up stigmatization-based resistance.
7. Not on GMB
Even the best online business directories offer free listings to any interested business. Surprisingly, most businesses’ online directory listings are unclaimed. Yet showing up in a Google My Business (GMB) spot can rank your rehab center high up on local search results, increasing the number of quality leads visiting your website, making contact, and converting to paying customers.
8. Choose the Paid Option (Over Organic Traffic)
Like buying rehab leads straight-up, always choosing Pay-Per-Click (PPC) solutions can leave you with a poor understanding of your target customers, decreased inquiries and, ultimately, customers hence poor business performance.
Email marketing and content marketing offer two of the most affordable, profitable and simple rehab marketing channels for attracting targeted, high-quality, and conversion-ready customers. Need help with all these and more?