If you are creating your business’ annual marketing budget, you are probably wondering how much room to leave for SEO. SEO is an excellent way to increase your company’s brand awareness, and many SEO pros offer monthly packages. SEO packages are certainly convenient, but are they worth the price? It’s crucial to ask a few questions before purchasing an SEO package to determine if it’s the right fit for you and your business.
What to look for in a monthly SEO package
Here are a few things to look for when purchasing a monthly SEO package:
Content creation. Content is super important for SEO results because it not only helps with the Google algorithm, but it’s a great way to engage with your audience. SEO pros can create blogs, articles, videos, and other forms of content for your business, so make sure to ask what they offer before purchasing their package.
On- and off-page SEO. On-page SEO refers to optimizing keywords, user experience, and other important SEO factors that Google ranks on your website. Off-page SEO, on the other hand, refers to optimizing your website through other sources, like building backlinks from other websites. Off-page SEO can also refer to optimizing your social media pages, getting excellent reviews on review platforms, media mentions, and more.
Technical strategies. Technical SEO refers to strategies like repairing broken links, increasing page speed, optimizing your site for mobile use, achieving responsive design, and making sure that your sitemap is accessible.
Optimizes for the latest SEO trends. SEO is always changing, so make sure that your package includes keeping up with current trends.
Your SEO package should include reporting on your search engine success to make sure that the efforts were successful.
Questions to Ask An SEO Service
Here are some questions you should ask an SEO company before purchasing their monthly SEO package:
Which strategies will you use? Any good SEO firm will let you know upfront which strategies they will use on your website to make sure that you rank on Google.
How long will it take to rank? SEO typically takes time, so don’t trust an SEO company that tells you it will only take a month or two to see big results. While it’s certainly possible, no good SEO firm will make a promise like that. A more reliable SEO firm will tell you that they will work hard to improve your ranking, but that there’s no way to predict how long it will take to see results.
Which backlinking strategies will you use? Link building is super important for SEO success, but you should not use an SEO company that uses bad link building practices, as this is called black hat SEO and can actually cause your site to rank lower due to Google penalties.
If you’re looking for the best SEO packages out there, look no further than SEO Tuners.
Improve your firm’s marketing campaigns. If you already have a problem with high bounce rates, ending up with poor traffic is fatal to your online business. Here’s why you need SEO. Start looking for an organic SEO company to help your team and turn your business around.
When your pages are optimized for search, they rank higher on the SERPs. That improves your online visibility, making it easier for your customers to find you.
With better rankings and online visibility, you have more people clicking on your pages and visiting your site. The higher your traffic is, the more sales you can expect.
Traffic is essential to e-commerce sites. With more traffic comes better conversion rates. That means more sales and better revenue for your business.
An experienced SEO specialist helps you put out campaigns that establish a strong foundation for your site. That builds trust and credibility. When consumers trust your site, they’re more likely to choose yours over the rest of your competition.
Ideal User Experience
Bad user experience drives customers away. Hire an SEO expert to fix your pages to ensure a smooth and hassle-free user experience. That's a crucial factor in your site’s success.
Google keeps rolling out changes in its algorithm. By hiring a team of experts to take on your SEO campaigns, you can look forward to regular updates. That will keep your pages compliant with changes and ensure consumer engagement.
Understand the Web
Having an SEO specialist to manage your pages means you have someone you can ask about the web. Do you have any questions? Talking to your SEO expert helps you gain an improved understanding of how online eCommerce works, which helps you run your business better.
Save on Costs
One of the best reasons for using SEO is that it’s relatively cheap. You don’t need to have millions for your budget to get the kind of marketing reach that SEO is capable of. That’s one way to stay on top of your funds while marketing your business to your target audience.
With SEO, results don’t happen overnight. They take time. However, once they do take hold, you can count on a steady stream of loyal consumers. That’s the goal of every business: to get repeat customers.
Anything that can be measured can be evaluated, studied, and improved. That’s why SEO works. While the ROI isn’t as easy as paid search, you can use tracking and analytics to extrapolate the data you need. That’s data you can use to improve your site and the way you run your business online.
Excellent SEO work not only markets your products or services—they also open doors. People get to see your brand. Some of them may reach out to you for collaborative projects. All that can open opportunities that allow you to diversify your business.
With people spending more time online, it’s essential that your pages are optimized for search. Leave your competition in the dust by hiring an SEO team to fix your pages.
Local search is vitally important, not only to your website page ranking but to your business in general. Consider this statistic from Google: Forty-six percent of all searches have “local intent.”
So, what exactly is local search?
Think about it as owning a pizza restaurant. You might be able to rank for a search query such as, “How to make the best pizza sauce.”
However, residents in your area are more likely searching for phrases like, “best pizza restaurants near me.” This lets the search engine know your intent, so the ensuing local search engine results page (SERP) results will include local pizza restaurants.
That’s why local SEO is so important, as it’s a reliable and proven way to promote your business, product or services to local customers when they look for them.
And a local agency will know how to get the most out of your specific local search needs.
Optimize your Google My Business (GMB) Listing
Google feels comfortable sharing information and content that it can support and authenticate. GMB is the tool that does that. If Google can authenticate and verify your business, the search engine rewards you with an envied sidebar space in your local search.
When customers use Google Maps or search to find your business, they will have access to the correct information about your business address, phone number, website, hours of operations, and other critical information. Local agencies will optimize your GMB listing to enable Google to give you the desired public identity and presence.
This is when you’re targeting a small, very specific region – and it’s a bit tricky, especially for very small areas that might not have much (or any) volume data. Work with your SEO provider to find out how they can provide you with volume data for those small communities because even if you’re only getting a dozen searches per month for that term, those are 12 potential customers.
Ensure your website is Mobile-friendly
Mobile search and local search go hand in hand. That’s because research shows most mobile searches aren’t necessarily done from home. And since most cell phone users share their location, search engines are prioritized to those mobile searches. From business locators to mobile coupons, you and your SEO provider should anticipate the requirements of mobile users, then ensure those needs are met on big-screens and small.
Optimize your website
From URLs, headers, tags, images, meta descriptions to content, SEO agencies are experts in this field – and local agencies can give you area-specific insight.
Making use of local SEO services in Ventura is a vital part of any SEO strategy. Opening a new business in Oxnard? Local SEO ensures you’re more likely to be seen by potential customers in southern California.
Marketing is all about connecting to your audience. That’s why Internet marketing is crucial to your business. In an age where millions of people spend their time online, leveraging the Internet and its properties is a smart way to promote your business. Here are ten advantages that you can expect when you hire a digital marketing service.
Low Costs Research your options until you find an affordable internet advertising company. You’ll come across plenty of options. Hire the one that will work hardest for you at the price that you can afford.
Digital marketing campaigns generate substantial returns and they cost little when you compare them with traditional marketing media. If you’re looking to stay on budget and still generate significant returns, hire an internet marketing team.
Digital marketing is a multi-channel platform. That means you can share your content across multiple platforms, allowing you to achieve wider consumer reach. If you’re launching a new product or service, or you want to improve your brand visibility, get digital marketing experts to help you, the Houston Chronicle says.
It’s easier to reach a targeted audience through digital marketing efforts. Whether it’s through PPC, SEO, or just putting your content at every stage of the buying process, you can increase buying interest, resulting in higher conversion rates, the Business2Community says.
Saves You Money
Unlike traditional marketing that often spends millions, you can generate a lot of leads with low-cost ads and campaigns. Digital marketing allows you to save considerable portions of your capital.
Get feedback from customers right away. Pick a platform, ask the right question or share the right content, and you’ll get immediate responses from your target market. Based on their responses, you can modify your product or campaigns to suit their needs and interests better.
Mobile marketing now makes up for about 34 percent of all organic traffic. That means that a lot of your audience is on the go. Using digital marketing helps you reach out to them, anywhere and anytime.
Optimized for Mobile
Hire pros to optimize your pages. If your site isn’t mobile-friendly, that will drive potential customers away before they even have a chance to check out your products or services. Keep them on your site by ensuring a smooth user experience, whether they’re on a desktop, laptop, tablet, or mobile phone.
Keeps You Competitive
Using digital marketing keeps your business competitive. With a team of experts to create meaningful content, update your pages, and ensure that your site is always compliant with Google’s algorithm changes, you’ll have years to stay in business.
Personalized Shopping Experience
Digital marketing allows you to offer a personalized shopping experience to your customers. Ask them to build a profile on your site so you can track down their preferences. That way, the next time they shop around, you can send them targeted offers. Not only will that increase your chances of conversions and sales; that also makes it easier for your customers to find what they want.
E-A-T means Expertise, Authoritative, and Trustworthiness. It’s a significant portion of Google’s Quality Rater’s Guidelines, which give you a glimpse into the factors that the tech magnate uses to evaluate the content, the Search Engine Journal explains. Sites with low E-A-T pages need to improve the quality of the content they put out there if they have any hope of recovering from the massive drop in rankings and loss of subsequent traffic. By using E-A-T, websites undergoing penguin penalty recovery efforts can develop high-quality content, precisely the kind that Google wants.
What is E-A-T?
You already know what it stands for. However, let’s dig a little deeper. A better understanding of what E-A-T is about can help you in your quest to improve your content.
The author of the content should be an expert in the field or topic.
The author of the content should be an authority in the field.
The website posting the content should be trustworthy.
If your visitors see these three factors in play, then they know that they can trust your site, the Medium says. If you want your pages to recover from a Google penalty, then start paying attention to E-A-T as it involves your website pages. Improving efforts in these areas will also improve your chances of achieving SEO and content marketing success.
Why Does It Matter?
Google uses E-A-T to assess the quality of a page, or essentially, it’s value. Google has always said that providing a better user experience will get you a higher spot on the Search Engine Results Pages. Better E-A-T is a massive part of that. If you want to rank higher on the SERPs, you’ll need to improve the E-A-T of your content. With the latest Google update, E-A-T is now a significant aspect of your SEO campaigns and efforts.
How to Use E-A-T?
Optimize your content. Do that by showing you understand the needs of your audience thoroughly. More than traditional keyword research, you’ll need to focus on the user. What kind of queries do they have? What’s the intent behind them? Anticipate that information and optimize your content to provide your target market with what they need.
Improve quality. Continue to focus on building better content. Back up claims with supporting evidence. Make the content mobile-friendly to ensure easy consumer consumption and access. Provide real value by talking about topics that matter to your audience.
Show credentials. Your target market needs to know that s/he can trust the information on your site. Don’t be afraid to post your credentials, training, and experience. That will send trust signals to your readers. Google will also reward that by improving the rank of your pages.
Expand your authority. If you don’t have an influencer on staff, build the authority of your site and authors online. Get your staff’s name out there by using guest posting on leading sites. That will contribute to the outcome you want.
What Else Do I Need to Know?
The E-A-T of your content will affect your score, whatever industry or field you’re in. But there are simple ways through which to improve your content. If your current content is bad, hire pros to help you. Find an SEO marketing firm to get your content up to scratch.
Hire affordable SEO service to help you boost your site’s ranking on the SERPs. This article offers sound advice on how to hire a reliable team of SEO experts.
What You Need to Know Before You Pay for SEO Services
Poor online visibility can kill your business. If your website isn’t even showing up on the top pages of the SERPs, that makes it harder for potential customers to find their way to you. Improve your online presence by hiring experts who have the tools and technical expertise to improve your site’s ranking.
Fix Your Product/Service
Before you hire a team foraffordable SEO service, check to make sure your product or service isn’t the problem. No matter how good the SEO firm is, if you’re marketing a bad product or service, that’s not going to do much to help your numbers. Ask yourself if your product/service offers a winning solution to the market. If it doesn’t, work on this first before you hire SEO pros.
Get a Client List
Secure the services of a reputable SEO company. Get a list of current and past clients for references. Reach out to the names on the list to get a better idea of the firm. Were their experiences with the SEO team positive? Use that information to narrow down the field.
Find out what types of methods they’ll use. Discuss them in detail, the Digital Doughnut says. They should know how to explain the strategies and must have no problem going through the steps with you. If they can’t tell you how they’ll drive up your site’s ranking, much less how they can hit SEO goals, that’s a problem. If they tell you they’ll get your pages ranked in a month, that’s an unrealistic timeframe. Go elsewhere.
Get Measurable Results
Anything that can be tracked can be measured. That means you get data that you can use to improve your business. If you’re hiring an SEO consultant, find one that focuses on the ROI. The team must know where the conversions are coming from. Is it from your paid, search, or social media channels?
Look Beyond Quantity
Link building is an important part of your SEO strategy. But an excellent consultant knows enough to look beyond the links and takes the time to work on other aspects of your site, such as its loading time, on-page optimization content, user experience, and more, the Business Collective says.
Get Multiple Streams of Traffic
One of the best things about hiring a team of experts is that you get to leverage their industry experience to help your organization succeed. That’s good news, especially when you consider the many platforms that big companies utilize to market their products or services. From SEO to social media pages, it takes a digital marketing professional to keep track of all the guidelines, developments, and best practices for each channel. If you’ve got your hands full running the day-to-day operations of your business, it makes sense to get pros. If your SEO team isn’t offering to create multiple streams of traffic for you, you’ll miss out on a lot. Keep looking until you find a team that has the experience and know-how to create those additional sources of traffic.
Improve your drug rehab marketing plan. This article offers ten ways to help you increase your admission numbers.
10 Ways to Turn Your Rehab Marketing Ideas into Success
The U.S. currently faces a massive drug addiction problem. More and more rehabilitation centers have popped up to meet increasing demands for treatment as a result. If you already run a rehab facility but find your treatment center struggling because of low admission numbers, you’ll need help. Here are ten ways to turn your marketing ideas into a surefire way to get a steady flow of clients.
Improve admission numbers to your facility by establishing a solid online presence. Develop a content-rich website with SEO as part of your drug rehab marketingstrategy. That will optimize your site, so you’ll have more site and foot traffic.
Post on Social Media
Don’t ignore social media. Use the platform to post relevant information, one that will help your target audience. You can also use your social media pages to communicate with potential clients, the Entrepreneur says.
Write a Blog Blogs increase visitors to your pages, which give you more potential clients, USA Today says. The platform is also ideal for creating content on drug rehabilitation. Optimizing your posts will improve your visibility on the SERPs.
Follow the News
If your facility has a presence on the site, use that to follow news and other developments in the field. Building a relationship with other drug rehab experts on LinkedIn also gets you more recommendations to your center.
Put Up Success Stories
People go to your site looking for help. They want to get better. Talking about success stories gives them the reassurance that things will work out, and that recovery—though difficult—is possible.
Know Your Audience
Build your content around your audience. Determine the content they respond to. Putting a personal touch to your messaging will help, along with offering insights into the facility or posting about the different treatments you offer.
Find the Reviews
Know what your clients think and say about your rehab facility. Get a Google alert on the name of your rehab center. You’ll likely come across a negative review or two. Don’t delete, though. You could do more harm than good. Instead, respond to the person. That will leave a good impression on potential clients.
Encourage Positive Reviews
The best way to kill the negative reviews is to encourage clients who’ve had a wonderful experience with you to write glowing, positive feedback. That will overpower the negative reviews.
Look at Your Competition
Evaluate the SEO strategy that your competitor is studying. Is the facility more successful than yours? Find out what they’re doing that you aren’t. Apply what works to your marketing strategies. For instance, are they making videos? Consumption of video content is growing. Improve your digital marketing strategy by including video content.
Don’t forget to hire an experienced SEO marketing company. Get a team of digital experts to help you make all these steps happen. With their assistance, you can create a successful plan to market your rehab center. Use strategies that big companies rely on. From social media to SEO, find the right team to help you get started.
Organic SEO continues to be an important part of your digital marketing efforts. If you haven’t been doing what you can to invest in organic SEO campaigns, you’re missing out. Here’s why it’s important for your business.
What are Organic SEO Services?
Organic search engine optimization strategies focus on using content building, backlinking, and link building to get genuine results. While companies can resort to paid search that uses Pay Per Click or PPC, which gives immediate results, organic search is the long game. If you want successful marketing efforts, you’ll need to build your business with organic SEO.
Delivers Relevant Content
Organic search engine optimization campaigns still get the most traffic. People go online whenever they need to find a service or product. If you want to improve your sales, you’ll want to capture as much traffic as you can. With paid traffic only accounting for about 10 percent of overall total traffic, organic SEO continues to outperform paid marketing efforts and results.
Works Well with Paid Search
To achieve results, it’s smart not to limit your marketing options. If you want your company to rank higher on the SERPs, use both organic and paid search. Paid search boosts your page rankings, which is a must for any new or young business in the marketplace. All the while, you can use organic search to build your reputation and brand. When your organic SEO campaigns start to drive more traffic and improve your conversion rates, you can ease up on your paid marketing ads. By that point, your brand will already have a loyal consumer base, one that keeps a steady stream of business to your door.
Lends Better Control Over the Environment
When you use social media platforms, you’re at the mercy of the channel. If they decide to stop showing the views or segment the algorithm, that has a profound effect on your bottom line and campaigns. When you have a website, though, you will still be subjected to rules. If you have any violations, your pages will be hit with a Google penalty. The difference between that and social media platforms is that many of the violations are easy to fix. Once you’ve corrected the issue and Google recrawls your site, the issue will resolve itself.
Builds Consumer Loyalty
Organic SEO means you’ve succeeded in building your company’s brand and reputation. For the lucky ones, this means gaining customers for life. That’s a goal that every business wants to achieve. If you’ve ever wondered what made people want to watch a film a more than a hundred times (we’re looking at you, Endgame) or what made people queue up whenever a certain company (named after a fruit) released a new phone, that’s the power of consumer loyalty. Organic SEO is perfect for connecting with customers and improving customer engagement.
If you want to see how organic search can help your business, look for anorganic SEO companyto help you. Do your homework and look for a team of pros with the proper credentials. Their assistance will ensure long-term customer relationships while increasing your overall returns.
When it comes to drug rehab marketing, your approach has to be different than the typical advertising methods you may be used to. Thankfully, you can reference this cheat sheet when creating your marketing strategy - and consult with industry professionals to get it all off the ground.
Know Your Message and Cater to Your Consumers
Few industries are more consumer-centered and customer-driven than drug and alcohol rehabilitation. Your message as a business is about more than an advertisement. It’s about changing lives and improving clinical outcomes. Keep that in mind when crafting your advertisements and never lose sight of the fact that your ads double as outreach
Don’t Skimp on SEO Investment
Just because you think you understand search engine optimization doesn’t mean you should take matters into your own hands with it. SEO is your most vital tool for reaching the right audience. Trusting it to anyone less than an experienced professional with industry experience is like handing over the keys to your business and hoping that whoever you give them to takes care of things. If that doesn’t sound advisable to you, make the smart decision and invest in your SEO.
Follow Up with Leads Properly
The leads generated by your advertising efforts are more important than they would be in almost any other industry. After all, those people aren’t just potential customers. They are people whose lives may be in danger as a result of their motivation to contact you.
Following up with your leads isn’t just a solid business practice in the world of drug rehab advertising. Its a prudent choice for legal reasons and for the health and safety of those who are putting their trust in you.
Embrace the Paid Ad
It is easy to think of paid advertisement as being in direct opposition to everything that drug rehab marketing stands for. After all, it isn’t organic, it isn’t patient-centered - you aren’t tailoring your approach to your consumer!
When you have the chance to step back and examine the so-called “necessary evil” of paid advertising, though, you will see that it is actually a much better fit for your business than you might have initially imagined. Placing ads in places likely to be seen by your consumers, creating campaigns that meet their needs where they already are - you can make a patient-centered approach out of even the most obvious PPC efforts.
Understand the Importance of Social Media
These days, your consumers are on social media. That isn’t just to say that they are using social media to keep up with friends and family and laugh at funny viral posts. They are also using it to find local businesses - even those that provide drug and alcohol rehab services.
Studies show that consumers often search for the social media profiles of business they are thinking of patronizing. Don’t let that statistic exclude your facility. Invest time in your social media presence to foster a relationship with consumers from that very first search.
Keywords are a notorious buzz phrase for SEO, but it can feel nearly impossible to find specific instruction on what they are, how to use them properly, and why they are important.
When google crawls your website pages, it picks up on which words you use frequently in a specific piece of content in order to place it correctly in front of an audience who would most likely be interested. These are keywords—the words that you are consciously (or unconsciously) working into your content in order to communicate to Google what your content is about.
Keywords should represent your content accurately, specifically, and consistently. So how exactly do you ensure that your website is utilizing keywords correctly?
Keywords Speak for Your Content—Be Precise
The purpose of keywords is to communicate to Google what type of audience to put your content in front of. This is crucial—you don’t just want your content placed in front of a lot of people, you want it placed in front of the right people who are going to engage with it and potentially become clients or customers of your business.
Your keywords should be directly and specifically related to the type of content you’re producing. For example, if you’ve written a page or a blog about umbrellas, you will want to do more than just use the word “umbrella” repeatedly in your content as a keyword. First of all, “umbrella” is what you would call a “short-tail” keyword, meaning that it is just one word and is very broad.
This is problematic for a few reasons. Short-tail keywords, while searched at a high volume, are incredibly competitive in SEO. It’s very unlikely that your business will be able to rank for short-tail keywords in the sea of other similar companies trying to do the same. This is not to say that you should avoid short-tail keywords, but that you should be aware of the benefit of seeking out less competitive keywords.
While “umbrella” is a highly searched keyword, more often than not people actually search a longer phrase or question that happens to have the word in it, rather than just the word itself. This is considered a “long-tail” keyword. Most searches are for long-tail keywords—but they don’t have the same search volume as short-tail keywords, because they are so unique. According to Ahrefs, 92% of all keywords get 10 or fewer searches per month.
Consider why people might search the term “umbrella”. A person might be looking to purchase an umbrella, learn about their history, figure out what material they are made out of or even find puns in relation to the word. There are infinite possibilities for long-tail keywords, and the more specific they are, the less competitive they are to rank for.
One of the worst things you can do for your search engine rankings is “keyword stuffing”. While you may have heard that you should pack as many highly searched words into your content as possible, this can really hurt your rankings if your content is not actually quality and relevant to the search terms. Google’s algorithms pick up on random keywords placed without context, and they might bump your site’s ranking down.
You don’t just want your content to be seen or even clicked on—you want it to be interacted or engaged with.
It’s also important to keep in mind that your keywords will vary depending on the specific page of your website—pages are what rank for keywords. Many websites actually receive the most traffic to pages that aren’t their home page—organic traffic from authentic interest in the topic.
The best thing you can do for your SEO right now is to create quality content—at least once a week according to experts—that is 1000+ words. But if you can get a quality message across in less words, don’t add more words just for the sake of meeting the word count.
Put your content first, and then work on incorporating keywords that accurately and specifically describe that content and answer potential search inquiries. However, it can also be a useful strategy to look into what people are searching and consider creating quality content that would address those questions.
Consistent keyword research can not only keep you informed about what keywords you should include in your content, but also what content might be missing that you can provide.
For example, if in your keyword research you stumble upon a highly searched long-tail keyword that doesn’t have many quality search results—this might be a niche that you can fill. Just ensure that you’re truly writing quality content to answer search inquiries, not writing content that simply is framed around repeating the keywords.
Persistence Is Key
The most important part of working with keywords is that it should be an ongoing process. It’s going to require some trial and error, and because what people are searching for is always in flux, your targeted keywords should also be reevaluated.
It has also become more difficult to conduct keyword research over the years, so it requires more focus and strategy. While organic keywords were once accessible in any Google Analytics platform, since 2019 Google has increasingly been encrypting keywords, making it harder for businesses to research what keywords are relevant to their content..
But there are plenty of free and cheap tools out there that are worth the investment for this process, such as:
HubSpot’s Sources report
Google Keyword Planner
You can also start simple with a Google search. Take a stab at searching for something that might relate to your business and look at the autocomplete options on Google. You can also look at related search terms at the bottom of the Google results. You may find good keywords here—or at least get some idea of what people might be searching for that you can cater to.
Setting aside a certain amount of time on a schedule to do keyword research and discussion is crucial to a strong SEO strategy. Not only is search data constantly changing, but so is Google. With every algorithm tweak Google becomes better at guessing what someone wants when they make a search based on their search history, location, and previous click-through-rates for similar searches.
Google’s RankBrain algorithm, released in 2015, is still having an effect on search engine optimization because it is an AI algorithm that is continuously learning and changing search results. In fact, according to Google, 15 percent of searches have never been heard of before by Google every day.
Consider setting up a brainstorming session with your staff to make a list of inquiries your potential clients might have, carve out 10 minutes a day to do some keyword research, or invest in a paid service to optimize your keyword SEO strategy.
SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. we’re confident we have a solution for all your marketing needs. Contact us today to learn about how we can boost your Google rankings.