Category Archives: Marketing

SeoTuners attends the EMP (Ethical Marketing Practices) Addiction Conference 2018

This entry was posted in Advertising, Local, Marketing, SEO on by .

Addiction professional conferences play a huge role in drug and alcohol addiction treatment marketing. Conferences are where addiction treatment centers, sober livings and industry service organizations get tools to survive the difficult landscape of our industry. The second advantage is networking and getting to know new referral sources that can help your organizations.

With all the changes going on the addiction treatment industry it has become paramount to adapt a solid marketing mix. Treatment centers are behind in web marketing, we see it every day. Key areas that education is needed are;

  • Proper website structure
  • SEO (on page and off page
  • Social media marketing
  • Understanding of Google My Business (GMB)
  • Understanding of Google 3 Pack
  • The importance of high quality back-links
  • The role Citations play in Google ranking

One of the best ways to learn is from proven industry leaders. SEO Tuners was invited to be a featured panelist at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices 13th conference. This unique conference series is in a talk show host, town hall forum. It is interactive, and the audience determines the content of the addiction professional conference. This unique forum has between 150-200 attendees (many CEO’s, Executives and Directors) all coming together sharing and getting answers to their business and marketing operating pain points.

The conference will feature 6 Executive Thought Leaders in the behavioral health industry. The Riviera Beach, FL conference is on March 30, 2018. SEO Tuners is privileged to present next to;

  • David Hirshfeld, Esq. HirshFeld PLLC (1099’s and W2’s Many Aren’t Compliant)
  • Anelia Shaheed, Esq. Law Office of Julie W. Allison P.A. (Clinical Issues Costing You Revenue)
  • Charles Davis, CEO, Behavioral Health Network Resources (How to Maximize Social Media)
  • Denise Corbisiero, COO-Owner at Integrity Billing Company, LLC (Utilizing Your Billing Company)
  • Brian Frye, CEO, Magna Technology (Website Development is Hurting You More Than You Know)
  • Jim Peake, CEO Addiction-Rep (Importance of SEO, and The Bridge Device for Detox)

SEO Tuners will be covering the importance of building highly respected back-links, ranking locally for Google 3 pack and introducing our proprietary back link system. We look forward to presenting at this conference and invite you to join us on March 30, 2018

Potential Impact of the AdWords 2x Budget Change

This entry was posted in Marketing, PPC on by .

It did not take very long at all for Google to make waves with the big announcement that daily budgets for marketing campaigns could now spend up to twice as much as their setting. The announcement generated a generally mixed reaction from consumers, critics and online marketing specialists.

Some were confused by exactly what they would mean for the world of SEO rankings while others expressed their frustration. What exactly is the impact of this budget change?

Major Boosts in Overspends are Realistic

It is realistic to expect a vast number of overspending when it comes to daily campaign budgets, especially during the first few months after the announcement was first made. However, studies have shown that a substantial amount of those overspent budgets led to the yielding of impressive returns. Quite a few marketing directors reported that the new change did not harm their overall results and progress – they just helped it along.

Research More Resources than Just Google Material

If you want to truly understand the potential impact of this major budget change, you must be willing to explore other channels and resources besides just the material that Google provides. Several reports confirmed that a lot of marketing directors, managers and Internet specialists did not find a sufficient amount of information within the helpful guides and documentation published shortly after the change was confirmed.

Fortunately, thanks to the Internet, there are more than enough of other sources that are just waiting to be tapped. In addition, you can also invest professional PPC management in Los Angeles to analyze exactly how these changes can affect your online presence and the success (or failure) of your marketing strategies on a short-term and long-term basis.

Key Points to Consider

In addition to investing in the reputable services of an agency that specializes in PPC management in Los Angeles, you should also ensure that you and your team remains alert whenever you actively use other types of automation. Just because some have experienced issues with the budget change does not mean everyone will. If you already have an existing campaign enforced, chances are that you will not experience the same type of issues (if any) as a brand-new campaign built from scratch.

How Google Maccabee Updates Hurt Many Celebrity Websites

This entry was posted in Advertising, Marketing, Penalty Updates, SEO on by .

Quite a few people have had their eyes stuck on Google Maccabee updates in recent months, trying to analyze the specific websites and overall content that was affected most by them. One of the major updates that were generated within this collection may have targeted celebrity websites – and not necessarily in a good way.

The Past: Understanding Celebrity Rankings

Before you can understand the impact of Google Maccabee updates on celebrity websites, you should first reflect on how it used to be in the past. Years ago, the website with the highest ranking of the average celebrity was their own. Whether it was their official website or official fan club, chances are that all other links and pages fell below that official content within Google search result pages.

The Present: How the Maccabee Updates Changed Everything

Several studies and case scenarios show that there seems to be a shift in the rankings of celebrity website since the Maccabee updates were initiated. Instead of maintaining the first-place spot within their respective keyword searches, it seems as if quite a few celebrity websites are getting bumped down further on the first page. Case studies and screenshots have filled a number of blogs and forum discussions with these claims – directing a vast amount of attention to this dynamic shift that may have been caused by the aftermath of the Google Maccabee updates.

What Does This Mean for Overall SEO Ranking?

Even though it may seem as if these Maccabee updates present an openly exposed environment for black hat SEO practices, it is imperative to remain alert and cautious when developing and posting SEO content online. Investing in quality white hat SEO services from an experienced team or agency will provide you with the first-class insight that you need to make the best decisions for your website. Celebrity websites may be dropping in the ranks of their celebrity’s keyword searches simply because the quality and strength of other websites has lifted the bar of expectation for consumers, Internet users and Google.

5 Local Search Tactics Your Competitors Probably Aren’t Using

This entry was posted in Advertising, Local, Marketing, SEO on by .

If you want to enhance your online presence through Google local optimization, the key is to make sure that you apply the following 5 local search tactics that are significantly overlooked and underestimated in today’s digital market:

Claim a Google Business Listing and Post

You should have already claimed your Google My Business listing. If you have not, then your business basically does not exist within the information superhighway. In addition to setting it up make sure that you check your GMB profile on a regular basis. For instance, you could use Google Posts like mini-advertisements to educate customers on your products and services or even promote your upcoming sales and specials to drive more exposure and traffic toward your online presence.

Select an Ideal Category for Your GMB Listing

In addition to establishing your GMB listing and putting it to work for your company’s online presence, you should also ensure it is categorized properly. This can (and will) make a big difference in how Google ranks your brand. Pay attention to the categories used by your top competitors, because you may want to follow their lead in that regard.

Apply Best Practices with Your URL

With Google local optimization, your URL serves as a key to unlock your exposure and marketing goals. Make sure that each URL is descriptive, concise and user-friendly and do not hesitate to skillfully add keywords within them to drive more organic exposure and traffic toward your website.

Enhance the Security of Your Website

Google is now issuing warnings to Chrome users that enter a page or website that is not secure – especially if there is a password or credit card field within that page. If you want members and clients to access confidential information or want your customers to trust you with their sensitive payment information, making sure that your website is not flagged in this way is a critical step.

Focus on Writing Quality Content

The last thing you should do is focus on pushing out low-quality content just to boost the quantity of your post. One high-quality post can have a stronger, positive impact than 10 low-quality posts ever could regardless of your niche or market. If you need further assistance or guidance with establishing an effective content strategy, you can always trust in a high-quality SEO firm to help you.

Is SEO Right for Your Business?

This entry was posted in Advertising, Marketing, SEO on by .

It is true that quality search engine optimization (or SEO) can generate high-quality results and organic exposure for a considerable number of brands and businesses – especially if you invest in the services of an expert organic SEO company. However, it is imperative to identify whether it is right for your business. How can this be accomplished?

SEO for my business

Examine the Constraints of Your Budget

A critical step is to examine the constraints of your budget. Since quality SEO is a long-term investment, you must be realistic about how much you and your business can afford. Keep in mind that even when you reach your goal, you will still need to maintain that status – which is why examining how much you can afford is an essential part of the process.

Determine a Realistic Timeframe

As alluded to above, achieving and maintaining quality SEO for your brand’s online presence is not an overnight ordeal. The average organic SEO company would quickly inform you that SEO is a moving target. Once you hit the mark, you must implement effective practices and strategies to keep hitting the mark for lasting success and growth.

Assess the Intensity of Ad Competition

Depending on your target market or niche, the ad competition constantly fighting against your online presence may be light or considerably heavy. If you have found that most of your ads have slipped through the cracks into oblivion without coming anywhere near their intended targets, then chances are you should consider investing in a proper analysis of what you have done and need to do to get your marketing and advertising strategies on the right track.

Finding the Best Keywords is Essential

You may assume that you already have the core keywords that you need to appeal to your audience or niche. However, without having the expertise of a skilled organic SEO specialist at your service, you might be missing the mark entirely. The specialist would be able to conduct standard tests with a little assistance from PPC to determine the true value of the keywords that you use.

Strategies for Building Awareness and Sales

This entry was posted in Advertising, Marketing on by .

Backlinks are one of the most important parts of establishing a high ranking with search engines, also known as link building in the world of SEO. Using link building services Los Angeles means letting the pros do this for you which can be worth every cent spent, in the long run.

a sign post with marketing and strategy on street like signs

  1. Balancing the Difficulties and Value of Link Building

Apart from organic strategies such as offering valuable content that other sites will be inclined to link back to, creating an entire strategy based on this premise is required. Link building is when other websites link back to your site. This impacts how your page ranks in search results and assists search engines with discovering new websites. The difficulty of encouraging backlinks is that your content has to be on point, and you can’t produce copy that’s jammed with keywords. The value of creating truly quality content that’s worth being linked to, on other hand, can have a great impact on your website traffic.

  1. Guest Post Submissions Versus On-site Content

Due to the influx of spammy backlinks that have become a popular and failed SEO strategy in the last five years, Google has raised its standards about what kind of content is ranked more highly in search results. Backlinks are all well and good, but only if it’s a quality link. This is where guest posts and on-site content come in. Due to Google’s changing algorithms and ongoing refinements to how it delivers relevant information to users, you can actually be penalized for having a site with too many backlinks that are deemed illegitimate. Crafting worthwhile guest blogs or content that can be referenced by other businesses is the name of the game.

  1. Leading from Your Site to Sales

The point of SEO is to ultimately help make sales. Making a sale can actually mean a variety of things, since every industry is different. The bottom line is – achieving an actionable result. Becoming a thought leader in your industry not only encourages link building, but also provides an organic sense of trust to anyone who does business with you.

Building awareness and sales is all about increasing visibility and then connecting with customers who want what you’re selling. Link building covers the increased visibility, but it’s up to you with the help of the pros to you to close the deal once visitors are drawn to your site.

The Complete Guide to Local SEO for Multiple Locations

This entry was posted in Advertising, Local, Marketing, SEO on by .

Maximizing your SEO viability for multiple locations within your local area requires careful tweaking of your content and the selection keywords that are specifically valuable to your intended audience. Using local SEO services Los Angeles for optimization tactics will help you refine your content as well as understand the complexities of connecting your business to the right audience using local SEO.

  1. The Right Keywords for the Right Locale

There are various local markets that you’ll want to reach within your geographical vicinity, but that doesn’t mean that all of them are right to target. You need to identify which areas will pay attention to your listings based on their searches and the services being sought. The basics of effectively building your content around the different locales you want to reach require a carefully crafted title tag, meta description, H1, and tailored content, according to Small Business Trends. This is where to start.

  1. Creating an Integrated SEO Strategy

One of the most effective methods for creating a solid SEO strategy is choosing a strong contender for integration potential and site popularity. Google Local doesn’t only pop up in search results, but more importantly, allows businesses to integrate other platforms. This includes your Google+ page and website, but most importantly, Google Maps. Google Maps integration is an indispensable asset when it comes people looking for businesses on the go on mobile devices.

  1. Cashing in on the Right Keywords

One mistake that many brick and mortar businesses make when developing a local SEO strategy is paying too much money for the opportunity for higher rankings based on the most popular search terms for your industry. This doesn’t make any sense if you’re seeking a targeted audience within a geographical boundary. There’s no point in paying for expensive, in-demand keywords if the customers you actually want to connect to aren’t using them. Do your research to figure out what your desired market is searching for and when and purchasing cycles, and base your SEO keyword strategy on that. Or better yet, let the professionals do it for you.

Making your business visible for multiple locations in your local area isn’t difficult as long as you’re using a well planned, comprehensive strategy. With the help of local SEO services in Los Angeles, using focused keywords and high quality content across all SEO optimized pages will generate increased visibility and sales.

The Ever-Increasing Importance of Usability and Trust in Link Building

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

It is noteworthy to remember that link builders occasionally identify promising sites only by paying attention to the metrics side of their analysis instead of the value that could be derived by investing in targeted, custom link building services. Usability and trust within the world of link building have become the two most valuable factors and cornerstones of effective SEO strategies that you should seriously consider.

Is the Link Truly Clickable?

Even though you might be interested in hyperlinking a vast number of phrases and words within your content with relevant links, the concept of usability must weigh heavy in your decision-making process. You should seriously consider whether or not you (as a consumer) would actually take the time to click that embedded link in the first place.

Does it add value to the conversation supported by your content? Is it compelling enough to convince your reader to access it and expand on the knowledge that they have received from your content? Instead of rushing to add links to your content, make sure that you seriously consider whether or not those links are usable to the average customer. Rest assured in knowing that if you wouldn’t bother clicking the link, then chances are your customers will not bother to click that link either.

What Exactly Should You Test?

When it comes to checking and testing the quality and efficiency of your link building practices, make sure that you take the time to conduct an initial check of each website and embedded link. You could easily look at the page authority and domain report or other key performance metrics and indicators that may attract (or repel) your curiosity.

However, the key is to make sure that you are conducting some sort of high-quality test and confirmation before you allow those websites and links to bank their online presence on you. The last thing that you want is for your own progress, ranking and performance within Google to be jeopardizing by the penalizing habits and bad practices of less trustworthy websites.

7 White Hat SEO Techniques to Double Traffic

This entry was posted in Marketing, SEO on by .

If you want find organic yet effective ways to double the amount of traffic that heads to your website, here are 7 different techniques used by white hat SEO services to a Keyword

White hat SEO services

Achieve that goal:

Focus on Promoting Mobile as a Priority

Google is now focusing on the performance of mobile website pages, making sure that content that receives high rankings and organic exposure is tailored and formatted for mobile users to access without any complications. Make sure that you have a responsive web design to accommodate this.

Claim Your Google My Business Listing

Do not hesitate to claim your business listing through Google. Doing so will place your business right in the forefront of local optimization – especially if you fully complete the profile with accurate contact information, location and hours of operation.

Enhance the Standard User Experience

Instead of focusing on the overall performance of your website, make sure that you enhance the quality of your standard user experience. Google’s objective is to ensure that consumers are satisfied with their online web visits and discover value wherever they may land.

Conduct Quality Research on Keywords

It is still important to conduct high-quality research when trying to discover core keywords that will generate considerable amounts of traffic and exposure. However, it is even more important to focus on the quality and usability of your overall content when developing an effective strategy to reach the most people.

Create an Unbeatable Marketing Plan

Do not settle for an “acceptable” content marketing plan. You need to take the time to study your competitors and the current approaches that they are taking in this regard. After doing so, invest in white hat SEO services to develop an effective strategy that will keep you ahead of the competition.

Do Not Overlook the Power of Schema

Schema provides you with access to a collection of various HTML tags that you can add to any webpage. Use this tool to create high-quality descriptions that will appear in Google search results.

Find a Healthy Way to Build Links

When you focus on link building, make sure that you do so legitimately and only focus on getting links from trustworthy sites that feature relevant content.

Top 5 Benefits of Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Top 5 Reasons Why You Should Maximize Local SEO

What is Local SEO?


Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. Simply put, it will help your business appear front and center when your customers search Google and other search engines for your services.


Let’s pretend that it’s your wedding anniversary and… you forgot all about it. Before she finds out that you did, you try to come up with a contingency plan—fast. You decide to buy her flowers.


You turn to your trusty smartphone and Google “florist near me”. In a flash, Google serves up a list of local florists including their shops’ addresses, phone numbers, and past-customer reviews. You’d naturally save yourself the trouble of combing through all the results and you click on the top one result.


Now let’s flip the coin and imagine that you just opened a flower shop in Chicago. You recognize that you are up against tough competition and you want to break through the wall of oblivion in the realm of the search engines. What would you do?


If you’re serious about promoting your business, you’d find ways to implement local SEO tactics to reach your potential customers. According to Google, four out of five consumers want search results to be customized to their local communities. Knowing this, let’s dive deep and explore the many benefits of utilizing Local SEO.

Top 5 Benefits of Local SEO:


  1. It’s 100% free!

The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.


  1. Reach every customer!

You’d probably agree that the new yellow pages is Local SEO. While customers are on the go, they use their tablets and mobile phones to locate the best local businesses that would give them what they want, when they want it.


  1. Increased Website Traffic!

Targeted high-quality website traffic is always to your advantage. If your business website is optimized for Local SEO, then potential customers would easily be able to find you in Google.


  1. Converts searches to purchases!

According to Go-Globe, 78% of local-mobile searches result in offline purchases! The “consumer’s intent” to get search engine results with local businesses is what sets Local SEO apart from other SEO methods. If you’re able to show when your customers are actively searching, you have a much higher chance of converting these leads into actual purchases.


  1. It’s easy as pie!

There are simple and practical methods that you can easily do to maximize your Local SEO efforts. Accurate and relevant business information across all online platforms and the use of interactive maps are just two methods that would dramatically improve your business’ local search results.

Boost Your Business Using Local SEO!


By now, you’d agree that leveraging locality for optimization is a critical factor in building a stronger digital presence. Today is a great day to crush your competitors and conquer the modern online marketplace!


Let SEO Tuners help you reach this goal! We offer affordable and customized online marketing services that will yield the highest ROI for your business. Expect nothing but the best.


Focus on your business and leave your website promotion problems to our team of experts! Call (877) 736-1112 for a free SEO Consultation to learn how Local SEO can benefit you!