Category Archives: Marketing

Top 5 Benefits of Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Top 5 Reasons Why You Should Maximize Local SEO

What is Local SEO?

 

Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. Simply put, it will help your business appear front and center when your customers search Google and other search engines for your services.

 

Let’s pretend that it’s your wedding anniversary and… you forgot all about it. Before she finds out that you did, you try to come up with a contingency plan—fast. You decide to buy her flowers.

 

You turn to your trusty smartphone and Google “florist near me”. In a flash, Google serves up a list of local florists including their shops’ addresses, phone numbers, and past-customer reviews. You’d naturally save yourself the trouble of combing through all the results and you click on the top one result.

 

Now let’s flip the coin and imagine that you just opened a flower shop in Chicago. You recognize that you are up against tough competition and you want to break through the wall of oblivion in the realm of the search engines. What would you do?

 

If you’re serious about promoting your business, you’d find ways to implement local SEO tactics to reach your potential customers. According to Google, four out of five consumers want search results to be customized to their local communities. Knowing this, let’s dive deep and explore the many benefits of utilizing Local SEO.

Top 5 Benefits of Local SEO:

 

  1. It’s 100% free!

The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.

 

  1. Reach every customer!

You’d probably agree that the new yellow pages is Local SEO. While customers are on the go, they use their tablets and mobile phones to locate the best local businesses that would give them what they want, when they want it.

 

  1. Increased Website Traffic!

Targeted high-quality website traffic is always to your advantage. If your business website is optimized for Local SEO, then potential customers would easily be able to find you in Google.

 

  1. Converts searches to purchases!

According to Go-Globe, 78% of local-mobile searches result in offline purchases! The “consumer’s intent” to get search engine results with local businesses is what sets Local SEO apart from other SEO methods. If you’re able to show when your customers are actively searching, you have a much higher chance of converting these leads into actual purchases.

 

  1. It’s easy as pie!

There are simple and practical methods that you can easily do to maximize your Local SEO efforts. Accurate and relevant business information across all online platforms and the use of interactive maps are just two methods that would dramatically improve your business’ local search results.

Boost Your Business Using Local SEO!

 

By now, you’d agree that leveraging locality for optimization is a critical factor in building a stronger digital presence. Today is a great day to crush your competitors and conquer the modern online marketplace!

 

Let SEO Tuners help you reach this goal! We offer affordable and customized online marketing services that will yield the highest ROI for your business. Expect nothing but the best.

 

Focus on your business and leave your website promotion problems to our team of experts! Call (877) 736-1112 for a free SEO Consultation to learn how Local SEO can benefit you!

How to Generate Ideas When Competitive Analysis Shows You Nothing

This entry was posted in Content, Marketing, SEO on by .

Link building is one of the most important ways to create a high-ranking website within your field or subject. The need for the visibility that comes with good search engine rankings is the reason so many companies invest in link building services, but how can these services be of any benefit to those who work within a field with little competition or where competitive analysis yields few results? The following suggestions are some that can be used for building a better website without relying on competitive analysis.

Read the Website

Although this seems obvious to some, there are many business owners who do not review their own site’s content properly. This can cause your online presence to suffer, so always be certain to proof and polish your own site before comparing it to others.

Read Competitor’s Sites

If you have competitors – even if they aren’t local, aren’t comparable in size to your company, etc. – be sure to browse their sites for relevant information. One example might be answers to questions that your site does not currently offer. This would be considered an advantage your competition has over your site, so using their content as a guide to assist web develop companies in improving your own can help you close these gaps.

Seek Out Common Questions

Questions your competitors might be answering that you aren’t – or questions your potential consumers might be asking – are important to take note of and collect in a single location for answering or reference. Some suggestions might include:

  • What types of companies use this good or service?
  • What kind of consumer can best use this product?
  • Are there any alternatives to this product?

Tailor Your Content to Those Questions

The answers to your common questions should comprise your site’s FAQ page. This gives visitors a place to find the information they need, and gives search engines something to take hold of.

Link building services can be of great use in creating and improving your business’s website, but just as important is knowing your own content. With a little reflection and research, you can create the ideal site for your company, big or small, with or without the need for competitive analysis.

Advanced Link Building Techniques for Future SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

When creating content for your company’s website, several things will influence your decisions regarding what to include. One of the most crucial features of your site are links, directing visitors to other sites for additional information. Making sure that links are in working order and contain accurate, appropriate information is extremely important. A custom link building service may be a valuable resource for your company in creating the kind of content your customers want to see.

Why are Links Important?

Link quality is the number one influencer for both search engine rankings and the level of trust consumers put in your content. Sourcing your linked content from reputable sites is one way of increasing and ensuring link quality. Some examples of high-quality site types include:

  • .org
  • .edu
  • .gov

These types of sites are typically non-profit and contain reliable information. SEO professionals agree that seeing these sites referenced on yours will build faith in your brand.

Building Solid Links

This is not to say that .com and .net sites cannot be of use to you in creating great links. The trick to link building is finding authoritative sources, and building up from there. Some tips for increasing the quality of your links are as follows:

  • Broken/malfunctioning link repair. (This includes updating outdated links.) Consider contacting the webmaster of the site linked to in the broken link to ask them to update or fix their link, so you can continue using it, if it benefits you to do so.
  • The Skyscraper technique, which involves finding links similar to the content that you’d like to create, and ensuring that yours is better and more up-to-date.
  • Finding sources for natural guest blogging content.
  • Use services like SEMrush to create great links that compete well in the day’s marketplace.
  • Contact others who mention your brand or company on their site and ask them to turn this mention into a backlink.
  • Include links on all of your products, if applicable. This is especially important if you are producing digital media of any kind.

Lastly, create great content. This may seem obvious, but it really is the ultimate deciding factor on whether you will see traffic online or not. By making content that your competitors don’t have – with the help of a custom link building service, if necessary – you’ll give visitors real reason to come to your site, and reason to return again and again!

How to Optimize Your Google My Business Listing

This entry was posted in Advertising, Local, Marketing, SEO on by .

It doesn’t take a business major to understand the importance of digital marketing in today’s corporate world. This is especially true for small businesses, who depend on their local clientele to provide the backbone of sales. Ensuring that those customers can find the information they need using ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Exposing your company is critical, and the internet is the way to get those details into their hands.

The modern business owner is best served by Google local optimization through a consistent and complete My Business listing. Let’s look at some expert tips on how to optimize your listing for maximum marketing potential!

Understand the Importance of Listing Online

Having an online presence in the modern day isn’t simply advisable, it’s a necessity. A website where your customers can find your basic information – sometimes referred to as ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Consider engaging customers on social media, hosting specials online, or posting blog updates about events coming to your store or location. This way, your patrons will have incentive to check back regularly, making your site an ongoing advertisement for your business.

Own Your Listing

Many business owners allow others to create listings for their company, including customers and local residents who don’t have the information needed to complete these listings. Taking ownership of your listing means taking pride in your online presence, and ensuring that all sites that host links to yours have complete, accurate and up-to-date information that customers can use to find your company.

Maximize to Optimize

Any expert in the field of SEO can tell you that more is more when it comes to Google local optimization. Your customers need to experience as much of your business before stepping into your establishment as they can to develop trust in your brand, so adding things like photos, positive reviews, specials and more to your listings will increase that confidence in your company tenfold!

Top 10 Strategies that Will Have Command Over Digital Marketing in 2017

This entry was posted in Advertising, ecommerce, Local, Marketing, SEO on by .

2017 has reached a flaming mid-point, while signaling the middle between 2015 and the new decade, and marking a clear uptick in several trends across all forms of marketing involving a few similar concepts such as instantaneous content and communication, automated data, and a general attraction towards white hat SEO services, instead of less effective dirty tricks.

  1. Small Business Transparency

Businesses that are transparent about how they function, who they represent and how they make their products and/or services work will attract more customers.

  1. Consumer-Involved Marketing

Similarly, there will be a marked shift towards involving consumers not just in marketing, but even in product design and other suggestions. Customers will want to have a part in running the business, and working that balance without devolving into chaos will be a challenge for businesses.

  1. A Shift to Instant

Consumers are beginning to get used to getting everything, always, and at any time – and the newer generations are going to be even more insistent on instant delivery of content and information, as well as (eventually) products. Focusing on speed as a perk and feature is important.

  1. More and More Visual

Text has always been a bit more boring than video and photo, but it’s also usually been king. This is markedly changing with visual content becoming quickly more important than words.

  1. Pairing Business with Content Creators

Influencers are already a part of bigger companies – but smaller local business will also have to leverage the popularity of local influencers and content creators to gain popularity online.

  1. Automation (Everywhere)

From AI to actual job automation, algorithms and robots will take over more work in 2017 than any previous year, and this includes data and analytics even in digital marketing. It’s cheap, efficient, and needs neither sleep nor a salary.

  1. Mostly Mobile

While many continue to browse on laptops and PCs, smartphone usage has exploded, with people using their phones to track their fitness, tell time, communicate, browse, play, and generally lead most of their digital lives.

  1. Less Hand-Holding

Intrusive advertising and marketing methods that take away the freedom a consumer must explore and find products on their own will irritate rather than aid customers in making decisions and getting to the checkout page.

  1. Effective Communication

Businesses will have to further invest in direct and near-instant communication with customers through social networks, especially on raw and more intimate forms of communication like Snapchat.

  1. Outsource Everything

In 2017, businesses will have to look outside to stall a plateau in growth. Sometimes, beating the competition means hiring someone from the outside – even into a managerial position in digital marketing – to get things done.

These are a couple concrete concepts that will gain more traction over the rest of the year, and the next few years to follow.

What is the Effect of The Mobile Interstitial Penalty Rolled Out by Google?

This entry was posted in Advertising, Marketing, Mobile, SEO on by .

Several months ago, search engine giant Google announced an upcoming feature to the way mobile search engine optimization functions, insofar that websites would have to pay heed to their implementation of mobile interstitials as per Google, or else suffer the consequences of a penalty to their online search rankings.

Mobile interstitials have often been a simple and highly effective, if arguably irritating way to build traffic to a specific product or page, and even rake in sales. Typically, an interstitial takes the form of a large intrusive pop-up with a very small removal icon, sometimes giving the first-glance impression of being on another page, or interstitials that completely block the view of content for no good reason other than advertisement or other promotions.

Google made the decision that these interstitials are counterintuitive to a quality browsing experience, and have instituted rules regarding their usage. However, the crackdown isn’t as far-reaching as some might expect.

Exceptions to the Rule

The three broad types of interstitials that would be largely untouched “if used responsibly” (in a way that did not greatly hinder the browsing experience) include:

  • Interstitials that fulfill a legal requirement, such as an age verification.
  • Interstitials that use a reasonable amount of screen space (mostly unobtrusive) while being easily dismissible.

On top of that, interstitials found deeper within a website (on non-indexed pages, unavailable through Google’s results. As such, if a visitor finds a page not through Google but through the website itself, and is confronted with an interstitial, the use of that interstitial will not be penalized.

The Effects of the Penalty

Google began initiating the penalty as far back as November, but it wasn’t until January that it truly became an official part of Google’s mobile SEO algorithm.

Basically, Google would check through a signal for use of such interstitials on indexed pages, and would implement a penalty to your page’s potential in rankings, to help crack down on their usage.

While apparently the changes have not been immediate, it’s clear that this web design and marketing tactic will require the expertise of a penalty recovery and design expert to correct.

Relevance or Authority? Perhaps the Answer Should be “Both”

This entry was posted in Advertising, Content, Marketing, SEO on by .

In the world of online advertising, a company’s name and reputation are crucial. Without a tangible storefront, everything a brand does to bring customers to their website is part of an important web that supports these factors. Link building is the proverbial string with which this web is woven, and is the foundation to creating and maintaining traffic.

What is Link Building?

When a brand uses link building, what they are really doing is collecting something like a list of referrals from other sources, pointing potential customers directly to their goods and services. Custom link building services are available to help corporate entities achieve this, optimizing their site for organic linkage on others that feels less promotional and more like a natural suggestion. A well-placed link on another website can generate a great deal of traffic, assuming that the site has its own sizable user base.

Not all link hosts are created equally. While having a secondary source promoting your product is always a welcome advantage in the world of business, those seeking greater traffic and enhanced revenue may want to consider the types of websites they are collaborating with before throwing links out into the world. Much like throwing seed to birds in the middle of an icy winter, if a site miscalculates how and where they advertise, they may see very little response.

The Importance of Relevance and Authority

When considering where to place links, a brand should think about what they want for their search engine results. Though the two may not seem correlated, they are interwoven in the same advertising web that supports any online presence. The same goals of search engine optimization should be applied to potential link hosts.

Relevance is essential. How relevant is a site to your own company’s product or service? A trucking company would be ill-suited to host a link for a dance instruction studio, the same way an online search for a family restaurant should not yield a chemical company’s website as a result. Advertising on relevant pages and sites is important for ensuring that customers know what they’re getting, upfront.

Authority is also important. While a company may have thousands of mentions on social media or local business promotion sites, it is the household name that will get the results they’re after. When a recognizable figure assists in advertising, the same boost in customer confidence can be seen as when a search result itself holds similar esteem. People are more willing to patronize brands they recognize as reputable, so authority is an essential key to the equation.

So, which factor is more important? Arguably both, in equal turns. Finding a way to achieve both authority and relevance to your potential customers’ needs is the ideal situation, rather than sacrificing one for the other. This balance is one reason so many companies choose to utilize the tools of custom link building services, and bring a mix of reliability and situational relevance to their customers. In deciding to pursue both, they maintain their traffic flow and business standing, and continue to see gains in the marketplace of the future.

How to Boost Your SEO By Guest Posting

This entry was posted in Advertising, Content, Marketing, SEO on by .

Guest posting has been widely contested on many fronts. However, it remains a relevant part of content marketing strategies, especially for SME organizations. Wondering how it can help your business? Read on:

Grow Your Online Audience

Guest posting is an excellent way to connect with your target market, says Business. You can reach out to them by providing quality content on your pages. You won’t have to worry about spending millions on advertising dollars just to get the results you want. By guest posting, you can expand your consumer base at an incredibly low cost. It’s already levelled up the playing field, giving SMEs a chance to compete with companies with bigger pockets.

Go with Credible Sites

While guest posting brings a huge advantage, it does come with a few pitfalls. Pick the right sites to link to for one. Make sure you guest post with credible authority sites, says the Search Engine Journal. If you link to non-authority pages, that could come back to bite you in a big way.

Make It Personal

Kissmetrics says the best guest posts are personal and relatable. Your audience are more likely to connect with you if they see your brand personality as genuine. If you want to build your market and grow your business, connection needs to be one of your main goals. That connection will help you develop the holy grail for retail companies: deep and abiding consumer loyalty, the kind that sends hordes of rabid fans to wait outside your stores every time you launch a new product.

Bit of Advice: Hire Professionals

If you aren’t sure how to go about this the right way, though, hiring custom link building services can set you up. With professionals to handle your link building efforts, you won’t have to worry about making mistakes. They’ll be there to make sure your pages are optimized appropriately. From ensuring your content is personal and relatable to putting together the most effective marketing content strategies for your business, they help you get the job done. If you’re serious about taking your traffic, conversions and ROI to the next level, start checking out custom link building services to know where and how to start.

Simple Steps to Build a Winning SEO Strategy on a Small Budget

This entry was posted in Advertising, Local, Marketing, SEO on by .

Building your online presence is significant for your business. Yet, you don’t have to spend lavishly on SEO. Here are several steps that you can take to achieve the same goal at a fraction of the price many others pay for comparable results.

Avoid Keyword Stuffing

If you know anything about the integrated Google algorithm, you know that its biggest pet peeve is keyword stuffing. If you have researched the primary keywords that your consumers search for, then you’re done with basic research.

However, it does not mean you should overload every single webpage, blog post and image description with that keyword. Any professional white hat SEO services expert would tell you that keyword stuffing will get you booted off Google search result pages sooner than you will reach the first page. Maintain a realistic keyword density and only publish high-quality content.

Regular Posts Brings Regular Traffic

Online presence is not something that you can update sporadically, and expect premium results from your efforts. You need to update it on a regular basis – sharing fresh content to appeal to your growing audience week after week.

This ongoing engagement will boost your organic reach, showing Google that people are actively using and viewing your page. This type of activity goes over well within the standard search engine algorithm and will gradually boost your presence in the search results pages because of it.

It’s Not All about the Words

Working very hard to craft the perfectly spelled, well-written article or blog is a great idea. However, like icing on a delicious cake, you need to enhance the quality of your content by adding images and engaging videos as the “icing.”

A study shows that 85 percent of consumers are more likely to buy a specific product after they have watched a product video, per Inc magazine. The same report claims that 84 percent of communications will be visual before 2018. Spread high-quality images that connect to your content through each page and article, adding a little “flavor” to your website that will keep your audience interested and engaged for lasting SEO results.

Best Ways to do SEO effectively in 2017

This entry was posted in Advertising, Content, Local, Marketing, Mobile, SEO on by .

As SEO is constantly evolving, the strategies you used even just a few months ago should be updated and changed in order to adapt. It isn’t too late to update your company’s SEO policy for 2017 with the right custom link building services in Los Angeles. These are just a few of the best ways:

  1. SEO Audit

The most important initial step is to perform a full audit of your existing SEO to see if anything is outdated or broken. Search Engine Journal says that the recent RankBrain update from Google means that websites now need to optimize their keywords for LSI and contextual clues.

 

  1. Mobile Friendly

Mobile technology has been improving swiftly over the past few years and has now reached the point that it is an essential consideration for any website or business based online. Moz even predicts that Google is gradually making the transition to a ‘mobile only’ online world. This also makes local SEO more important, as people will be looking up local services or locations on their smartphones. Custom link building services in Los Angeles should therefore put your mobile site into consideration along with your regular website.

 

  1. Voice Search

Voice recognition technology has taken great strides and now works much better than it did in the past. Most smartphones now use some kind of voice search function. It does mean that web owners should put it into consideration when putting together their keywords and SEO strategy.

 

  1. Video and Images

Most SEO is focused on written content, as it is easy for search engines to pick up. But video content and images are also a large part of online content and should be utilized as part of SEO as well, alongside the written articles. Many companies are already using this in the form of infographics, on-page videos, and images posted on social media channels.

 

 

If you haven’t begun to jump on board these trends already, it is best to start immediately in order to keep up and adapt your SEO for the present and future. Talk to your SEO firm to find out how they can help you to achieve this and keep a steady stream of visitors coming to your website.