Category Archives: Marketing

10 Reasons Why Your Business Should Invest In SEO

This entry was posted in Advertising, Marketing, SEO on by .

SEO should be a core part of your marketing strategy. If you’re not maximizing your search engine optimization campaigns, you’re missing out on a lot. Here are 10 of the best reasons why investing in SEO is one of the best decisions you can make for your business.

It’s Here to Stay

Search engines generate a lot of web traffic. If you’re launching a business, putting up a site isn’t enough. Establishing your online presence is a must if you want more conversions and sales.

Your Competitors Do It

You’ll be competing with a lot of other businesses that are doing the exact same thing that you are, marketing to the exact same audience. Using SEO makes it possible for you to compete with them.

Rank Higher

Higher rankings on the SERPs mean that more people can find you online. That means greater visibility for your brand and business. That’s one of the core goals of any marketing strategy—increased traffic and visibility means increased conversions and sales.

Changing Markets

The internet has changed consumer buying and spending habits. Adapting to those changes will ensure that your business stays afloat and relevant. SEO allows you to keep up so you’ll always have a pulse on what your target audience wants.

Greater Mobile Consumption

More and more people are going online with their tablets and phones. An effective search engine optimization marketing strategy incorporates mobile friendliness. With the help of digital marketing experts, you can optimize your pages for mobile, ensuring easy access for your visitors.

Targeted Marketing

Marketing that isn’t targeted is useless. SEO pros know how to ensure all your marketing is created with your buying audience in mind. With their assistance, you won’t need to worry about wasting your resources marketing to everyone and getting zero leads.

Incredible Cost-Savings

One of the best things about SEO is that it’s cost-effective. That’s why it’s ideal for small to medium-sized businesses. You don’t need to drain your capital or funds. You can save on costs by hiring affordable SEO services. Their help is invaluable in ensuring you improve the marketing reach of your business.

Expand Your Market

Businesses often focus so much of their efforts on the local consumer market that they tend to forget that expansion is a viable option. SEO makes that easier for you, though, allowing you to connect to potential customers all over the globe. Some products, for instance, do modestly well in local markets, only to become popular elsewhere. With SEO campaigns, you could achieve that level of recognition and success.

Increased Engagement

With so much competition out there, you might be having a hard time generating traffic to your pages. The right SEO campaigns can help improve consumer interest in your products or services,which goes a long way toward increasing your revenue.

Site Maintenance

Google rolls out changes to its algorithm regularly. You’ll need to stay on top of those changes if you want your pages to keep ranking high on the SERPs. Pros can easily do that to ensure your site is always compliant.

Tips for Responsible and Smart Marketing During the COVID

This entry was posted in Advertising, Local, Marketing, SEO on by .

No man is an island. Given what’s happening to many parts of the world now, it’s important that your business addresses COVID-19 concerns in the best possible way. Here are a few tips on how to pull off responsible and smart marketing in the time of a worldwide pandemic.

Acknowledge the Problem

Sweeping the problem under the rug isn’t going to work. If you’re only going to go with a Business as Usual approach, that’s you dismissing the problem. That’s not the appropriate response, especially given how the pandemic affects the lives of your staff, yours, and many of your customers. A BAU approach might seem like a good idea, but it could lose you, customers.

Change Your Campaigns

At this point, you probably have plenty of campaigns and plans in the pipeline. You’ll want to go over each of those campaigns and revamp or revise them to align them with the marketing message you want to send out to your customers at the time of a pandemic. Make sure you’re sensitive to anything that might offend a particular group. Emotions will already be running high. The last thing you want is to trigger conflict or tension.

Fix Your Content

You’ll need to go over the text and check for words or references that mention crowds. Replace those with visuals that don’t mention crowds or anything that suggests a close interaction with others. Also, remove any sections that contain any sections of people or crowds touching. This will help your brand send the right message about the crisis right now. By adjusting your content, you contribute to efforts in creating greater awareness among the populace.

Don’t Try to Take Advantage

Mentioning the situation in your marketing campaigns can be done in a tasteful manner. You’ll need to be careful about employing the right tone. It’s good to touch on the crisis and to talk about how it affects your business, how you’re trying to keep things afloat. Informing people of these things will help you garner the right sympathy and will come across as genuine and sincere. But you’ll want to toe the line. Make sure you aren’t being an alarmist or that you aren’t spreading terror, though.

Hire Pros

It’s best if you hire digital marketing experts. With skilled pros to help you, you can count on getting the best possible result or at the very least, the kind of help that your firm needs so it can address COVID-19 concerns that might discourage some of your staff or customers. Pros also know the best practices in the industry. By making the right hiring decision, you'll want to

Know Your Budget

Value matters. Find affordable SEO services to provide for your search engine optimization needs. With the guidance of a qualified and experienced digital marketing staff, you can look forward to services that are well within your budget. You’ll also want to charge reasonable rates at this time. Think of giving out discounts on your fees, though, too, though.

Here’s Why Your Business Needs SEO in 2020. 10 Reasons

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Search engine optimization helps businesses succeed. If you’re launching an online business, you can’t do without SEO. If you’re on the fence about it, here are ten excellent reasons why you should start looking for the best SEO packages and why you should start now.

Lasting Results

Search engine optimization marketing takes time. It’s a long-game strategy. However, the best thing about this option is that when it finally starts to pick up, you can expect lasting traffic and even strong consumer loyalty.

Increase Your ROI

40 percent of revenue is generated by organic traffic. That’s one of the best reasons why you should invest in your SEO campaigns. The long-haul plan will help improve your ROI, which is the goal of every business.

Improve Your Ranking

If you’re looking for a way to improve your ranking on the SERPs, you’ll need to hire an SEO service provider. With a digital marketing team that knows the best practices when it comes to improving your SERPs ranking, you can look forward to better visibility for your brand and business.

Affordable Solution

One of the best reasons to invest in SEO is the cost-savings it gives you. In the past, companies used to set aside millions for marketing spend. That option isn’t open to many small to medium-sized businesses. SEO makes it possible for these businesses to improve their marketing reach at such a low cost.

Quantifiable Results

SEO offers a lot of analytics data that you can use to improve your processes and site. The information can help you pinpoint where some of the problems are coming from and what you can do to fix it.

Improve Credibility & Trust

The best SEO teams know how to create and put together campaigns that build consumer trust. If you are looking to launch new products or introduce a new service, then you can use SEO to gain people’s interest and trust. If you are new to the business, SEO can help establish your site or firm as one a trusted authority in the industry.

Higher Visibility

Search engine optimization efforts improve your site traffic. The more traffic to your pages, the better, since it gives you a much better chance of ranking high on the SERPs. That improves the visibility of your business. Greater visibility usually means more sales and conversions.

Create a Sales Funnel

The best marketing campaigns create a sales funnel, one that gets potential customers to say yes to buying your products or trying out your services. With a sales funnel, your digital marketing team creates product awareness and consideration that eventually leads to conversion.

Targeted Marketing

Skilled and knowledgeable digital marketing firms know how to create content that resonates with your target market. Marketing that isn’t targeted, after all, is a waste of your resources.

Improve Your Reach

SEO can help you expand your consumer base. Instead of limiting your marketing to a local audience, think about expanding to many parts of the world. That might help you get better revenues and achieve success.

 

Business Tips: Importance of SEO During COVID-19 Pandemic

This entry was posted in Advertising, Local, Marketing, SEO on by .

The pandemic has forced the general populace to retreat into and stay at home for the indefinite future. While some cities in some parts of the world are slowly recovering and opening their businesses, others are still under lockdown or quarantine. 

It's safe to say that the emergence of COVID-19 and the way it's swept into communities has made online eCommerce sites ask: is SEO still relevant? Here's why search engine optimization still matters. 

COVID-19 is Trending

The coronavirus trending means you can use that to get your content onto the SERPs. Using the right keywords in your pieces can help you rank higher. You can take advantage of this to get your business some site traffic. This is not you reducing the significance of what's happening. But it's you trying to make the most out of it. 

Evergreen Content Works

Keep publishing evergreen content that's relevant to your site. Trending topics will help you get a few more customers, but they won't stay that long. Push your evergreen content forward. Your SEO team can work on that for you. 

Increase Qualified Traffic

Digital marketing isn't just about boosting traffic to your sites. You need qualified traffic to your pages to survive. That's where affordable SEO services come in. You can hire pros to help you get qualified traffic. If they're paying a visit to your site at a time like this, then you know that they're interested in your products or services. 

Long-Term Gains from SEO

The best SEO campaigns take time to show results. That's because the campaigns require consistent and steady output. When the campaigns finally take off, though, you can count on long-term gains. That's why it's essential to keep working on your SEO campaigns, especially at this time. That way, the consistent output can help you rank higher on the SERPs later on.

Search is Going to Be Important

The pandemic has made people stay at home, where they spend an inordinate amount of time online. With that many people on the internet, it's safe to assume that search is only going to be more popular. By working on your SEO campaigns, you can attract more traffic to your site. That's going to help boost your site traffic, conversions, and sales. 

People Support SMBs

Many people want to reach out and offer their support to small and medium-sized businesses in their communities. With SEO, your business can be more visible, and that can get you help and support from your community. It's not going to be easy for many small businesses to stay afloat during or after the pandemic. With SEO, you can make it easier for people to find you online and hear your story. That can generate funds or donations to you or your staff. 

Cost-Effective Means 

It's now more essential than ever to save on costs. There's no telling how long this will run or how it will affect industries and businesses on a much larger scale. SEO makes it possible for you to improve your marketing reach while saving on costs. That matters. 

Tips to Hire a Good SEO Company in Ventura

This entry was posted in Advertising, Local, Marketing, SEO on by .

Finding the right SEO team is crucial to getting your site fixed. Don’t just let any company take your pages apart. Remember these tips before you hire a company that offers SEO services in Ventura.

Know What You Need

Assess the needs of your organization. Being clear about the services you require will help you filter through your options with ease. You can quickly tell which firms can meet your requirements and not.

Look Beyond the Cost

Staying on budget matters. But you’re already saving a lot when you hire an SEO expert instead of going with traditional advertising and marketing channels. That doesn’t mean just about any digital marketing firm will do. Look for one that offers the best value for your money. Opting for the cheapest options around isn’t going to give you stellar results.

Ask About the Process

Find out what they intend to do about the problems or issues that your site has. If they’ve already pointed out some of the things that need to go from your pages, then ask them what their next step is. An SEO specialist with years in the field will have no problem walking you through the process. If the SEO expert doesn’t seem all that knowledgeable about what’s going to happen next or what step should be taken, that’s a red flag. Move on to the next name on your list

Go Over Updates

How will the company update you? Will the firm send you regular reports? When you work together with an SEO company, make sure they copy you on all the changes they make to your site.

Look for Credibility

It’s important that you hire a firm that you can trust. You’re handing over control of your site, after all. If you aren’t careful, you could get into a lot of trouble. That’s why it pays to research the background of the sites on your list. How trustworthy is the SEO specialist you’ve got your eye on? Make sure you aren’t taking unnecessary risks by putting your trust in a firm with a dubious reputation or dodgy practices.

Talk About the SEO work

What sort of SEO work will the company do for your site? Some offer SEO packages, making it easier for business owners to choose. If you’re new at this and you’re not quite sure what services are necessary, then a package seems like a godsend. However, if you have services that aren’t included in the package, don’t hesitate to reach out to the firm. Some may be open to creating custom options for you to ensure that your every need is met.

Know the Signs

Anyone who’s ever worked in the SEO industry knows that this is a long-game approach. It’s not going to give you instant results. If the firm promises to make your pages rank number 1 in less than a month, that’s a lie. Some may also use questionable or black-hat SEO practices to get your pages to rank. That’s far from ideal because it’ll get you banned and even penalized by Google. Know the signs so you can avoid bad hires.

Monthly SEO Packages: What to Look For and Questions to Ask

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If you are creating your business’ annual marketing budget, you are probably wondering how much room to leave for SEO. SEO is an excellent way to increase your company’s brand awareness, and many SEO pros offer monthly packages. SEO packages are certainly convenient, but are they worth the price? It’s crucial to ask a few questions before purchasing an SEO package to determine if it’s the right fit for you and your business.

What to look for in a monthly SEO package

Here are a few things to look for when purchasing a monthly SEO package:

  • Content creation. Content is super important for SEO results because it not only helps with the Google algorithm, but it’s a great way to engage with your audience. SEO pros can create blogs, articles, videos, and other forms of content for your business, so make sure to ask what they offer before purchasing their package.
  • On- and off-page SEO. On-page SEO refers to optimizing keywords, user experience, and other important SEO factors that Google ranks on your website. Off-page SEO, on the other hand, refers to optimizing your website through other sources, like building backlinks from other websites. Off-page SEO can also refer to optimizing your social media pages, getting excellent reviews on review platforms, media mentions, and more.
  • Technical strategies. Technical SEO refers to strategies like repairing broken links, increasing page speed, optimizing your site for mobile use, achieving responsive design, and making sure that your sitemap is accessible.
  • Optimizes for the latest SEO trends. SEO is always changing, so make sure that your package includes keeping up with current trends.
  • Your SEO package should include reporting on your search engine success to make sure that the efforts were successful.

 

Questions to Ask An SEO Service

 

Here are some questions you should ask an SEO company before purchasing their monthly SEO package:

 

  • Which strategies will you use? Any good SEO firm will let you know upfront which strategies they will use on your website to make sure that you rank on Google.
  • How long will it take to rank? SEO typically takes time, so don’t trust an SEO company that tells you it will only take a month or two to see big results. While it’s certainly possible, no good SEO firm will make a promise like that. A more reliable SEO firm will tell you that they will work hard to improve your ranking, but that there’s no way to predict how long it will take to see results.
  • Which backlinking strategies will you use? Link building is super important for SEO success, but you should not use an SEO company that uses bad link building practices, as this is called black hat SEO and can actually cause your site to rank lower due to Google penalties.

 

If you’re looking for the best SEO packages out there, look no further than SEO Tuners.

12 Reasons Why Your Business Absolutely Needs SEO

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Improve your firm’s marketing campaigns. If you already have a problem with high bounce rates, ending up with poor traffic is fatal to your online business. Here’s why you need SEO. Start looking for an organic SEO company to help your team and turn your business around.

Enhance Visibility

When your pages are optimized for search, they rank higher on the SERPs. That improves your online visibility, making it easier for your customers to find you.

Improved Traffic

With better rankings and online visibility, you have more people clicking on your pages and visiting your site. The higher your traffic is, the more sales you can expect.

Better Conversions

Traffic is essential to e-commerce sites. With more traffic comes better conversion rates. That means more sales and better revenue for your business.

Build Trust

An experienced SEO specialist helps you put out campaigns that establish a strong foundation for your site. That builds trust and credibility. When consumers trust your site, they’re more likely to choose yours over the rest of your competition.

Ideal User Experience

Bad user experience drives customers away. Hire an SEO expert to fix your pages to ensure a smooth and hassle-free user experience. That's a crucial factor in your site’s success.

Regular Updates

Google keeps rolling out changes in its algorithm. By hiring a team of experts to take on your SEO campaigns, you can look forward to regular updates. That will keep your pages compliant with changes and ensure consumer engagement.

Understand the Web

Having an SEO specialist to manage your pages means you have someone you can ask about the web. Do you have any questions? Talking to your SEO expert helps you gain an improved understanding of how online eCommerce works, which helps you run your business better.

Save on Costs

One of the best reasons for using SEO is that it’s relatively cheap. You don’t need to have millions for your budget to get the kind of marketing reach that SEO is capable of. That’s one way to stay on top of your funds while marketing your business to your target audience.

Long-Term Strategy

With SEO, results don’t happen overnight. They take time. However, once they do take hold, you can count on a steady stream of loyal consumers. That’s the goal of every business: to get repeat customers.

Quantifiable

Anything that can be measured can be evaluated, studied, and improved. That’s why SEO works. While the ROI isn’t as easy as paid search, you can use tracking and analytics to extrapolate the data you need. That’s data you can use to improve your site and the way you run your business online.

New Opportunities

Excellent SEO work not only markets your products or services—they also open doors. People get to see your brand. Some of them may reach out to you for collaborative projects. All that can open opportunities that allow you to diversify your business.

Get Ahead

With people spending more time online, it’s essential that your pages are optimized for search. Leave your competition in the dust by hiring an SEO team to fix your pages.

SEO: Using a local agency for Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local search is vitally important, not only to your website page ranking but to your business in general. Consider this statistic from Google: Forty-six percent of all searches have “local intent.”

So, what exactly is local search?

Think about it as owning a pizza restaurant. You might be able to rank for a search query such as, “How to make the best pizza sauce.”

However, residents in your area are more likely searching for phrases like, “best pizza restaurants near me.” This lets the search engine know your intent, so the ensuing local search engine results page (SERP) results will include local pizza restaurants.

That’s why local SEO is so important, as it’s a reliable and proven way to promote your business, product or services to local customers when they look for them.

And a local agency will know how to get the most out of your specific local search needs.

 

Optimize your Google My Business (GMB) Listing

Google feels comfortable sharing information and content that it can support and authenticate. GMB is the tool that does that. If Google can authenticate and verify your business, the search engine rewards you with an envied sidebar space in your local search.

When customers use Google Maps or search to find your business, they will have access to the correct information about your business address, phone number, website, hours of operations, and other critical information. Local agencies will optimize your GMB listing to enable Google to give you the desired public identity and presence.

 

Hyperlocal keywords

This is when you’re targeting a small, very specific region – and it’s a bit tricky, especially for very small areas that might not have much (or any) volume data. Work with your SEO provider to find out how they can provide you with volume data for those small communities because even if you’re only getting a dozen searches per month for that term, those are 12 potential customers.

 

Ensure your website is Mobile-friendly

Mobile search and local search go hand in hand. That’s because research shows most mobile searches aren’t necessarily done from home. And since most cell phone users share their location, search engines are prioritized to those mobile searches. From business locators to mobile coupons, you and your SEO provider should anticipate the requirements of mobile users, then ensure those needs are met on big-screens and small.

 

Optimize your website

From URLs, headers, tags, images, meta descriptions to content, SEO agencies are experts in this field – and local agencies can give you area-specific insight.

 

Making use of local SEO services in Ventura is a vital part of any SEO strategy. Opening a new business in Oxnard? Local SEO ensures you’re more likely to be seen by potential customers in southern California.

Top 10 Advantages of Internet Marketing for Your Business

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Marketing is all about connecting to your audience. That’s why Internet marketing is crucial to your business. In an age where millions of people spend their time online, leveraging the Internet and its properties is a smart way to promote your business. Here are ten advantages that you can expect when you hire a digital marketing service.

Low Costs
Research your options until you find an affordable internet advertising company. You’ll come across plenty of options. Hire the one that will work hardest for you at the price that you can afford.

Huge ROI

Digital marketing campaigns generate substantial returns and they cost little when you compare them with traditional marketing media. If you’re looking to stay on budget and still generate significant returns, hire an internet marketing team.

Wider Reach

Digital marketing is a multi-channel platform. That means you can share your content across multiple platforms, allowing you to achieve wider consumer reach. If you’re launching a new product or service, or you want to improve your brand visibility, get digital marketing experts to help you, the Houston Chronicle says.

Higher Conversions

It’s easier to reach a targeted audience through digital marketing efforts. Whether it’s through PPC, SEO, or just putting your content at every stage of the buying process, you can increase buying interest, resulting in higher conversion rates, the Business2Community says.

Saves You Money

Unlike traditional marketing that often spends millions, you can generate a lot of leads with low-cost ads and campaigns. Digital marketing allows you to save considerable portions of your capital.

Real-Time Responses

Get feedback from customers right away. Pick a platform, ask the right question or share the right content, and you’ll get immediate responses from your target market. Based on their responses, you can modify your product or campaigns to suit their needs and interests better.

Mobile Audience

Mobile marketing now makes up for about 34 percent of all organic traffic. That means that a lot of your audience is on the go. Using digital marketing helps you reach out to them, anywhere and anytime.

Optimized for Mobile

Hire pros to optimize your pages. If your site isn’t mobile-friendly, that will drive potential customers away before they even have a chance to check out your products or services. Keep them on your site by ensuring a smooth user experience, whether they’re on a desktop, laptop, tablet, or mobile phone.

Keeps You Competitive

Using digital marketing keeps your business competitive. With a team of experts to create meaningful content, update your pages, and ensure that your site is always compliant with Google’s algorithm changes, you’ll have years to stay in business.

Personalized Shopping Experience

Digital marketing allows you to offer a personalized shopping experience to your customers. Ask them to build a profile on your site so you can track down their preferences. That way, the next time they shop around, you can send them targeted offers. Not only will that increase your chances of conversions and sales; that also makes it easier for your customers to find what they want.

EAT and SEO: How to Create Content That Google Wants

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E-A-T means Expertise, Authoritative, and Trustworthiness. It’s a significant portion of Google’s Quality Rater’s Guidelines, which give you a glimpse into the factors that the tech magnate uses to evaluate the content, the Search Engine Journal explains. Sites with low E-A-T pages need to improve the quality of the content they put out there if they have any hope of recovering from the massive drop in rankings and loss of subsequent traffic. By using E-A-T, websites undergoing penguin penalty recovery efforts can develop high-quality content, precisely the kind that Google wants.

What is E-A-T?

You already know what it stands for. However, let’s dig a little deeper. A better understanding of what E-A-T is about can help you in your quest to improve your content.

  • The author of the content should be an expert in the field or topic.
  • The author of the content should be an authority in the field.
  • The website posting the content should be trustworthy.

If your visitors see these three factors in play, then they know that they can trust your site, the Medium says. If you want your pages to recover from a Google penalty, then start paying attention to E-A-T as it involves your website pages. Improving efforts in these areas will also improve your chances of achieving SEO and content marketing success.

Why Does It Matter?

Google uses E-A-T to assess the quality of a page, or essentially, it’s value. Google has always said that providing a better user experience will get you a higher spot on the Search Engine Results Pages. Better E-A-T is a massive part of that. If you want to rank higher on the SERPs, you’ll need to improve the E-A-T of your content. With the latest Google update, E-A-T is now a significant aspect of your SEO campaigns and efforts.

How to Use E-A-T?

  • Optimize your content. Do that by showing you understand the needs of your audience thoroughly. More than traditional keyword research, you’ll need to focus on the user. What kind of queries do they have? What’s the intent behind them? Anticipate that information and optimize your content to provide your target market with what they need.
  • Improve quality. Continue to focus on building better content. Back up claims with supporting evidence. Make the content mobile-friendly to ensure easy consumer consumption and access. Provide real value by talking about topics that matter to your audience.
  • Show credentials. Your target market needs to know that s/he can trust the information on your site. Don’t be afraid to post your credentials, training, and experience. That will send trust signals to your readers. Google will also reward that by improving the rank of your pages.
  • Expand your authority. If you don’t have an influencer on staff, build the authority of your site and authors online. Get your staff’s name out there by using guest posting on leading sites. That will contribute to the outcome you want.

What Else Do I Need to Know?

The E-A-T of your content will affect your score, whatever industry or field you’re in. But there are simple ways through which to improve your content. If your current content is bad, hire pros to help you. Find an SEO marketing firm to get your content up to scratch.