Category Archives: Marketing

Top 10 Strategies that Will Have Command Over Digital Marketing in 2017

This entry was posted in Advertising, ecommerce, Local, Marketing, SEO on by .

2017 has reached a flaming mid-point, while signaling the middle between 2015 and the new decade, and marking a clear uptick in several trends across all forms of marketing involving a few similar concepts such as instantaneous content and communication, automated data, and a general attraction towards white hat SEO services, instead of less effective dirty tricks.

  1. Small Business Transparency

Businesses that are transparent about how they function, who they represent and how they make their products and/or services work will attract more customers.

  1. Consumer-Involved Marketing

Similarly, there will be a marked shift towards involving consumers not just in marketing, but even in product design and other suggestions. Customers will want to have a part in running the business, and working that balance without devolving into chaos will be a challenge for businesses.

  1. A Shift to Instant

Consumers are beginning to get used to getting everything, always, and at any time – and the newer generations are going to be even more insistent on instant delivery of content and information, as well as (eventually) products. Focusing on speed as a perk and feature is important.

  1. More and More Visual

Text has always been a bit more boring than video and photo, but it’s also usually been king. This is markedly changing with visual content becoming quickly more important than words.

  1. Pairing Business with Content Creators

Influencers are already a part of bigger companies – but smaller local business will also have to leverage the popularity of local influencers and content creators to gain popularity online.

  1. Automation (Everywhere)

From AI to actual job automation, algorithms and robots will take over more work in 2017 than any previous year, and this includes data and analytics even in digital marketing. It’s cheap, efficient, and needs neither sleep nor a salary.

  1. Mostly Mobile

While many continue to browse on laptops and PCs, smartphone usage has exploded, with people using their phones to track their fitness, tell time, communicate, browse, play, and generally lead most of their digital lives.

  1. Less Hand-Holding

Intrusive advertising and marketing methods that take away the freedom a consumer must explore and find products on their own will irritate rather than aid customers in making decisions and getting to the checkout page.

  1. Effective Communication

Businesses will have to further invest in direct and near-instant communication with customers through social networks, especially on raw and more intimate forms of communication like Snapchat.

  1. Outsource Everything

In 2017, businesses will have to look outside to stall a plateau in growth. Sometimes, beating the competition means hiring someone from the outside – even into a managerial position in digital marketing – to get things done.

These are a couple concrete concepts that will gain more traction over the rest of the year, and the next few years to follow.

What is the Effect of The Mobile Interstitial Penalty Rolled Out by Google?

This entry was posted in Advertising, Marketing, Mobile, SEO on by .

Several months ago, search engine giant Google announced an upcoming feature to the way mobile search engine optimization functions, insofar that websites would have to pay heed to their implementation of mobile interstitials as per Google, or else suffer the consequences of a penalty to their online search rankings.

Mobile interstitials have often been a simple and highly effective, if arguably irritating way to build traffic to a specific product or page, and even rake in sales. Typically, an interstitial takes the form of a large intrusive pop-up with a very small removal icon, sometimes giving the first-glance impression of being on another page, or interstitials that completely block the view of content for no good reason other than advertisement or other promotions.

Google made the decision that these interstitials are counterintuitive to a quality browsing experience, and have instituted rules regarding their usage. However, the crackdown isn’t as far-reaching as some might expect.

Exceptions to the Rule

The three broad types of interstitials that would be largely untouched “if used responsibly” (in a way that did not greatly hinder the browsing experience) include:

  • Interstitials that fulfill a legal requirement, such as an age verification.
  • Interstitials that use a reasonable amount of screen space (mostly unobtrusive) while being easily dismissible.

On top of that, interstitials found deeper within a website (on non-indexed pages, unavailable through Google’s results. As such, if a visitor finds a page not through Google but through the website itself, and is confronted with an interstitial, the use of that interstitial will not be penalized.

The Effects of the Penalty

Google began initiating the penalty as far back as November, but it wasn’t until January that it truly became an official part of Google’s mobile SEO algorithm.

Basically, Google would check through a signal for use of such interstitials on indexed pages, and would implement a penalty to your page’s potential in rankings, to help crack down on their usage.

While apparently the changes have not been immediate, it’s clear that this web design and marketing tactic will require the expertise of a penalty recovery and design expert to correct.

Relevance or Authority? Perhaps the Answer Should be “Both”

This entry was posted in Advertising, Content, Marketing, SEO on by .

In the world of online advertising, a company’s name and reputation are crucial. Without a tangible storefront, everything a brand does to bring customers to their website is part of an important web that supports these factors. Link building is the proverbial string with which this web is woven, and is the foundation to creating and maintaining traffic.

What is Link Building?

When a brand uses link building, what they are really doing is collecting something like a list of referrals from other sources, pointing potential customers directly to their goods and services. Custom link building services are available to help corporate entities achieve this, optimizing their site for organic linkage on others that feels less promotional and more like a natural suggestion. A well-placed link on another website can generate a great deal of traffic, assuming that the site has its own sizable user base.

Not all link hosts are created equally. While having a secondary source promoting your product is always a welcome advantage in the world of business, those seeking greater traffic and enhanced revenue may want to consider the types of websites they are collaborating with before throwing links out into the world. Much like throwing seed to birds in the middle of an icy winter, if a site miscalculates how and where they advertise, they may see very little response.

The Importance of Relevance and Authority

When considering where to place links, a brand should think about what they want for their search engine results. Though the two may not seem correlated, they are interwoven in the same advertising web that supports any online presence. The same goals of search engine optimization should be applied to potential link hosts.

Relevance is essential. How relevant is a site to your own company’s product or service? A trucking company would be ill-suited to host a link for a dance instruction studio, the same way an online search for a family restaurant should not yield a chemical company’s website as a result. Advertising on relevant pages and sites is important for ensuring that customers know what they’re getting, upfront.

Authority is also important. While a company may have thousands of mentions on social media or local business promotion sites, it is the household name that will get the results they’re after. When a recognizable figure assists in advertising, the same boost in customer confidence can be seen as when a search result itself holds similar esteem. People are more willing to patronize brands they recognize as reputable, so authority is an essential key to the equation.

So, which factor is more important? Arguably both, in equal turns. Finding a way to achieve both authority and relevance to your potential customers’ needs is the ideal situation, rather than sacrificing one for the other. This balance is one reason so many companies choose to utilize the tools of custom link building services, and bring a mix of reliability and situational relevance to their customers. In deciding to pursue both, they maintain their traffic flow and business standing, and continue to see gains in the marketplace of the future.

How to Boost Your SEO By Guest Posting

This entry was posted in Advertising, Content, Marketing, SEO on by .

Guest posting has been widely contested on many fronts. However, it remains a relevant part of content marketing strategies, especially for SME organizations. Wondering how it can help your business? Read on:

Grow Your Online Audience

Guest posting is an excellent way to connect with your target market, says Business. You can reach out to them by providing quality content on your pages. You won’t have to worry about spending millions on advertising dollars just to get the results you want. By guest posting, you can expand your consumer base at an incredibly low cost. It’s already levelled up the playing field, giving SMEs a chance to compete with companies with bigger pockets.

Go with Credible Sites

While guest posting brings a huge advantage, it does come with a few pitfalls. Pick the right sites to link to for one. Make sure you guest post with credible authority sites, says the Search Engine Journal. If you link to non-authority pages, that could come back to bite you in a big way.

Make It Personal

Kissmetrics says the best guest posts are personal and relatable. Your audience are more likely to connect with you if they see your brand personality as genuine. If you want to build your market and grow your business, connection needs to be one of your main goals. That connection will help you develop the holy grail for retail companies: deep and abiding consumer loyalty, the kind that sends hordes of rabid fans to wait outside your stores every time you launch a new product.

Bit of Advice: Hire Professionals

If you aren’t sure how to go about this the right way, though, hiring custom link building services can set you up. With professionals to handle your link building efforts, you won’t have to worry about making mistakes. They’ll be there to make sure your pages are optimized appropriately. From ensuring your content is personal and relatable to putting together the most effective marketing content strategies for your business, they help you get the job done. If you’re serious about taking your traffic, conversions and ROI to the next level, start checking out custom link building services to know where and how to start.

Simple Steps to Build a Winning SEO Strategy on a Small Budget

This entry was posted in Advertising, Local, Marketing, SEO on by .

Building your online presence is significant for your business. Yet, you don’t have to spend lavishly on SEO. Here are several steps that you can take to achieve the same goal at a fraction of the price many others pay for comparable results.

Avoid Keyword Stuffing

If you know anything about the integrated Google algorithm, you know that its biggest pet peeve is keyword stuffing. If you have researched the primary keywords that your consumers search for, then you’re done with basic research.

However, it does not mean you should overload every single webpage, blog post and image description with that keyword. Any professional white hat SEO services expert would tell you that keyword stuffing will get you booted off Google search result pages sooner than you will reach the first page. Maintain a realistic keyword density and only publish high-quality content.

Regular Posts Brings Regular Traffic

Online presence is not something that you can update sporadically, and expect premium results from your efforts. You need to update it on a regular basis – sharing fresh content to appeal to your growing audience week after week.

This ongoing engagement will boost your organic reach, showing Google that people are actively using and viewing your page. This type of activity goes over well within the standard search engine algorithm and will gradually boost your presence in the search results pages because of it.

It’s Not All about the Words

Working very hard to craft the perfectly spelled, well-written article or blog is a great idea. However, like icing on a delicious cake, you need to enhance the quality of your content by adding images and engaging videos as the “icing.”

A study shows that 85 percent of consumers are more likely to buy a specific product after they have watched a product video, per Inc magazine. The same report claims that 84 percent of communications will be visual before 2018. Spread high-quality images that connect to your content through each page and article, adding a little “flavor” to your website that will keep your audience interested and engaged for lasting SEO results.

Best Ways to do SEO effectively in 2017

This entry was posted in Advertising, Content, Local, Marketing, Mobile, SEO on by .

As SEO is constantly evolving, the strategies you used even just a few months ago should be updated and changed in order to adapt. It isn’t too late to update your company’s SEO policy for 2017 with the right custom link building services in Los Angeles. These are just a few of the best ways:

  1. SEO Audit

The most important initial step is to perform a full audit of your existing SEO to see if anything is outdated or broken. Search Engine Journal says that the recent RankBrain update from Google means that websites now need to optimize their keywords for LSI and contextual clues.

 

  1. Mobile Friendly

Mobile technology has been improving swiftly over the past few years and has now reached the point that it is an essential consideration for any website or business based online. Moz even predicts that Google is gradually making the transition to a ‘mobile only’ online world. This also makes local SEO more important, as people will be looking up local services or locations on their smartphones. Custom link building services in Los Angeles should therefore put your mobile site into consideration along with your regular website.

 

  1. Voice Search

Voice recognition technology has taken great strides and now works much better than it did in the past. Most smartphones now use some kind of voice search function. It does mean that web owners should put it into consideration when putting together their keywords and SEO strategy.

 

  1. Video and Images

Most SEO is focused on written content, as it is easy for search engines to pick up. But video content and images are also a large part of online content and should be utilized as part of SEO as well, alongside the written articles. Many companies are already using this in the form of infographics, on-page videos, and images posted on social media channels.

 

 

If you haven’t begun to jump on board these trends already, it is best to start immediately in order to keep up and adapt your SEO for the present and future. Talk to your SEO firm to find out how they can help you to achieve this and keep a steady stream of visitors coming to your website.

How to Boost Your Brand’s Online Influence?

This entry was posted in Advertising, Content, Marketing, SEO on by .

Creating brand awareness is trying to capture and win the attention of your target audience and influence as many customers as you can. Therefore, it isn’t a shocker today that brand awareness equal to a brand’s online influence.

Being consistent with brand awareness online is an easy way to have a recall value for your customers so that they have you on their mind when they are going to buy products/services that your brand sells. Furthermore, you can be creative with your brand awareness tactics to influence your target customers to an extent where they relate to your ideas and share your posts online.

Here are 5 ways to boost your brand’s online presence:

  1. Up Your Social Media Marketing Game

Either you are a small organization or a big, this is the foremost step when it comes to boosting your online influence. It will help you to reach a global audience, explore the interests/demands of your target audience and get recognition for your brand.

  1. Optimize your website for organic traffic

Even if you are being very creative with your content, but your website isn’t optimized well, you’re doomed. Your website is a crucial way of influencing your customers, so make sure it is well maintained and devoid of SEO errors for better search engine optimization. Make sure you’re in touch with an seo company la or in your nearby area to get technical SEO issues fixed that can hurt your organic traffic.

  1. Have as many brand advocates and influencers as you can

There’s nothing better if you are talked about through brand advocates and influencers who are followed and admired by your target customers. Though focus on your advertising your positives.

  1. Respond to your customers Quickly

Even if you do everything above but aren’t prompt in responding to your customer’s queries online, it would reshape your online influence. Thus, respond quickly to both the compliments and the complaints.

  1. Consistency is the Key

If you follow everything above, you will make a loyal base of customers. However, if you aren’t consistent then you will lose them too. Consistency is the key here.

 

Today, most of the customers take to the internet to review or verify the credibility of a brand before buying their products or services. Creating and maximizing your brand’s online presence can provide you with leads, new customers and also help you retain the existing ones.

How to Get Prepared for the Future of SEO?

This entry was posted in Advertising, Marketing, SEO on by .

It is the second month of 2017 already and its time to look for the latest SEO strategies that will rule the year ahead. The world of SEO keep on exploding with new tactics every once in a while and it is important to level up with them to save your business amidst today’s cut-throat competition.

Businesses are working hard on the promotional strategies and these tactics keep on changing at a lightning fast speed. Your SEO techniques are a huge factor that drives your online influence. When it comes to SEO, pitching backlinks is an excellent technique, although the current style is quite outdated and slow.

 

The amount of time spent on making casual approaches to sharing content on external sites and handling the automated emails eats up a large section of your day and is also very draining. It is clearly the time for something that would reform the backlink strategies.

 

Time For Some Real-World Face Time

All of you who are striving to work out the backlinks, know how you dedicate days in generating a single connection for a cross promotion etc. However, it’s time you alter the game plan, step aside from your laptops and computers, and make real-time connections in your neighborhood.

 

For those of who are in a local business, this process is considerably beneficial as it will help you highlight your name within the local community. Most (almost everyone) has an online presence through social media platforms (Facebook, Twitter, Instagram), blogs and website. If you get these organizations to comment or write about your business (mainly your specialty), your business will have a larger impact. The greatest part is that their audience is likely your audience too or at least related to your audience due to the local community factor. You can contact affordable website seo services who would do the same for you or help you with the same and then you can take it from there.

 

Well, this might come off as a shocker for some as it has been really long following the old model but complacency can deteriorate your rankings in the digital world.  So, it’s time you move ahead of your opponents, meet people in the real world and forge relationships. The biggest advantage of this method is that you can influence people easily face-to-face, observe their reactions, and do more pitching in less time.

Finding an SEO Service Provider in Your Area

This entry was posted in Advertising, Content, Local, Marketing, SEO, Social on by .

If you’re a little SEO savvy, then you’ll know that as per Moz, Google loves changing the way search works.

Taking a step back, it’s important to be armed with a few important facts when discussing SEO and digital marketing. These are:

  • Google is still the king of search engines, with a steady 85 percent market share for years and years.
  • Search engine rankings are very important, because search engines define the way people search for services and businesses and browse the Internet in general.
  • Local search is king, especially for smaller businesses as it allows them to compete within a smaller pond with similarly-sized fish, versus battling whales in the ocean.

With that aside, let’s take a look at some of the most recent changes – specifically Google “Possum”, a follow up to Pigeon, which back in 2014 most impacted and changed the way local search works as per Search Engine Land.

Possum, according to what we know, affected the way organic searches work, and changed the way local SEO works to prioritize neighborhood and city skirt results, rather than focusing on the results that show up in urban centers. It’s part of a push for Google to popularize people supporting businesses closest to home, for convenience sake or some other reason.

The reason you as a business should then look up to team up with a local SEO company, is in order to utilize their personal knowledge of the area to bump up and maximize your local chances at dominating search results for businesses in your area.

To put it simply, an SEO company in Agoura Hills is your best bet at being a major player as a business in Agoura Hills. Looking for providers like SeoTuners by narrowing your searches to local search service providers.

Does SEO Really Matter?

The answer is yes, it does. Everyone is online to look up what they don’t know, and when they aren’t asking their friends (which is where social media marketing becomes handy), they’re asking Google, or search engines that largely base their results on Google. The better you rank in online search results, the better your traffic, and the higher your sales in the end. Simple math.

Digital Marketing Services Every Small Business Needs

This entry was posted in Advertising, Content, Marketing, SEO on by .

We live in a digital age, and it’s impossible for any business to subsequently ignore quality digital marketing. But small businesses in particular often have small budgets, which means they have to ignore some marketing services in order to make room for others. Aside from hiring an affordable Internet advertising company like SeoTuners, a great way to reduce costs is to limit your chosen services to:

Content Production

Content is king, and everyone seems to say it again and again. However, it isn’t just true because everyone loves repeating it – the facts support that a cheap and effective way to build an immense following and a ton of organic ranking points is through the production of good content. Good doesn’t just mean well-written (which is a must); it means the content has to be useful, and interesting to its readers. Otherwise, it has very little use because it won’t be driving traffic, and thus won’t be considered relevant to your SEO – which is important, as per Inc.

Social Media Services

Social media or alternatively social networks are highly popular, and great places to connect with customers. Go where the money is, is a very basic and common business tactic, and it works wonderfully in this context. If you want to connect to your customers and have a platform through which to communicate with them, utilize services like Facebook and Twitter to increase brand recognition as per Forbes.

Paid Ads

Google isn’t the only contender for this – Facebook especially allows businesses to amass a lot of traffic from cheap traffic areas for relatively little starting costs, building up likes and relevance in order to go after the actual big fish: local customers, within the US or wherever else you are based.

It’s not the cleanest method in the world, but it’s a good tactic for startups looking to increase and match their online credibility to their existing real world credibility and the quality and efficacy of their product or service.

Through these simple yet effective marketing efforts, you can quickly and relatively painlessly increase your reputation and ranking as a local company online.