Category Archives: Marketing

What is E-A-T? Why It Matters in Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

E-A-T in digital marketing means Expertise, Authoritativeness, and Trustworthiness. These are all the qualities that excellent sites must-have. If you’ve been wondering how you could increase your page ranking, then improving the E-A-T of your pages is one way to make that happen.

What is E-A-T in SEO?

 

To fully understand why E-A-T matters in search engine optimization, you’ll need to have a basic idea of what E-A-T is. Basically, it refers to having up-to-date content on your pages. The content must also be factual instead of fabricated. Do you have positive reviews on your pages? That counts too. Your content must be created by experts and must have relevant URLs on other sites. These aren’t new concepts, though. It’s been this way since Google started. What just changes over time are the measures that Google undertakes to keep ensuring that the content on the site is relevant, factual, and accurate.

 

Why Does It Matter for Local SEO?

 

Improving the E-A-T of your site will help you improve your local traffic. For instance, with better authoritativeness and trustworthiness, you can get more customers to like your page, interact with your content, and pay for your products or services. That all sounds wonderful. How do you improve E-A-T at the local level, then? If you’re already running SEO campaigns, then this might confuse you. That’s where hiring an expert organic SEO company comes in.

 

How Do You Improve at the Local Level?

 

You’ll need to work on your Google My Business Categorization and Services, for one. Is the information on your page accurate and true? Is it updated? Mistakes in your information will make it harder for customers to find you. Pros check that for you instead, build up great content, and also engage with customers who leave reviews. That helps generate more positive reviews of your business, which future customers see. That helps get you more traffic as well. You’ll also need to provide better GMB images. These images will help you get more clicks. So long as the images attached to your Google My Business page are appropriate and aligned with your business, that will help you get more traffic.

 

Why Hire an SEO Team to Help You?

 

There are a ton of details that you’ll find yourself attending to. More than fixing your Google My Business page, you’ll also need to make sure all your content on your website and social media pages are aligned with E-A-T principles. If your content is already doing that, then great. But if that isn’t the case, you’ll need to revamp your content and pages. When was the last time you updated your site’s web design? What about the navigational experience of your site? Are your pages mobile friendly? Hiring pros that can help you fix all those issues will help you get the attention of your target market and improve your conversion rates and sales. You could also hire that team to maintain your pages for you, allowing you to concentrate on your core business.

5 Ways to Measure Consumer Attention in Advertising

This entry was posted in Advertising, Local, Marketing, SEO on by .

Attracting high levels of consumer attention is essential to your conversions and sales. If that doesn’t seem to be happening, then you’ll need to start finding out what’s wrong. One thing you’ll need to do is set up ways through which you could measure consumer attention that your marketing efforts are getting. Here are five ways that you could try.

Measure Against Benchmarks

 

What are the regional as well as industry benchmarks? Use them to determine how successful your campaigns are. Over time, you can develop your own benchmarks or adjust those to fit your organization and needs. If you’re just starting out, though, stick with the regional and industry benchmarks first as they help you understand what’s best for your campaigns.

 

Look Beyond a Single Metric

 

Success is a combination of metrics used to measure consumer attention. That means you need to have a more holistic approach when you measure consumer attention. There are plenty of metrics that you can use. Determine channels available to you and figure out which metrics apply in your case. How are people engaging with your ads? That will help you pinpoint which metrics are well worth using. If you’re not sure how, seek out professional help. Hire an organic SEO company for assistance.

 

Know What Metrics Matter

 

Not all of those metrics will apply in your case, though. That’s why it’s also important to find out which ones matter to you. By that, we mean metrics that are aligned with your marketing and business goals. Metrics that support and can help you achieve those goals. This is why hiring pros is a must. They can help you understand all the metrics when you’re running specific campaigns and demonstrate which of those metrics and performance signals should you track if you want data that you can use to improve your campaigns.

 

Tell Compelling Stories

 

People want personalization. If the story of your brand sounds just like everybody else’s, that won’t grab their attention. That’s not to say that you should like just to create a narrative that they’ll find interesting. What you can do is personalize your brand. What kind of personality and character does it have? Taking that step will help your brand stand out from the rest. One way to create compelling stories for your brand, aside from creating a brand personality, is to use measurement outputs. With detailed campaign results, you gain more of your target market’s trust. More trust means more chances of conversions and sales, as trust means they’ll choose your brand over the rest. The detailed measurement outputs, though, will come from your agency marketers who will track campaigns and assess how the ads performed, what worked, and what went wrong.

 

Apply Core Attention Metrics

 

First, you’ll need to know what they are. These are essentially metrics that form the core of your campaigns. Meaning, these are at the center of your measurement strategy. Hiring pros to help you understand these will prepare you to measure metrics that are more advanced in the future.

How to Build a Firm SEO Foundation for your Website

This entry was posted in Advertising, Content, ecommerce, Local, Marketing, SEO, Social on by .

In content creation, there's a thin line between generating traffic to your site and remaining invisible. The only reason you stay invisible is that your content ranking on various search engines is low. Low ranking leads to less organic traffic to your site, which ultimately affects sales. Generating low sales is a business owner's worst nightmare. However, search engine optimization (SEO) creates a big difference on your site.

Benefits of SEO for your website

  1. SEO provides an inbound marketing strategy, which allows you to create content that targets your target audience. That makes it simpler for consumers to find the information organically without you forcing it on them.
  2. Running an organic SEO company puts you at the top of various search engines. When consumers search for products and services, your website will pop up first. That helps you generate traffic, which results in high sales.
  3. You won’t need to pay for ads while using SEO. Additionally, you can get more clicks using SEO than the PPC ads.
  4. SEO enables reporting and analysis of your website’s performance.
  5. SEO helps build brand awareness. Building brand awareness is beneficial for small business owners.

With that said, to gain the benefits of using SEO, you need to lay a firm SEO foundation for your website from the onset. Here’s how.

Visualize a website structure

The layout of your website can determine whether or not you get more clicks. Therefore, use reliable mapping software to structure your website and make it appealing. Creating a website can be challenging; you can also choose to explore various competitor websites to get a clue of how to structure a website from scratch. Alternatively, hiring the services of experts, such as SeoTuners, can be beneficial. They will turn your brand into an organic SEO company by curating SEO-friendly website structures.

Understand your niche

In content creation, understanding your niche is crucial. While structuring your layout, you need to figure out who you want as your target audience. To narrow down on a specific niche:

  • Figure out your ideal customer in terms of gender, age, profession, interests, and area code.
  • How is their online activity? How often do they use online resources?
  • How do they prefer to receive information?
  • What are their spending patterns?

Asking these queries will help you narrow down on your niche and approach your target audience through SEO.

Flawless speed

To reap the benefits of SEO, ensure your website is fast. According to research, 40% of web users will exit a web page if it takes more than three seconds to load. Furthermore, 80% of these visitors will ignore your page altogether. Therefore, you can compress images and use a browser cache to enhance speed on your site.

Mobile-friendly

Your site needs to be applicable for use on mobile phones. Nowadays, the amount of web searches done on mobile surpasses those done on computers. That is because; nearly everyone owns a mobile phone with internet access. Therefore, creating a website that gives the same user experience on mobile as it does on the computer is essential.

In conclusion, once your website's foundation is solid, it is easier to integrate SEO into the mix. SeoTuners is an organic SEO marketing company that helps you create a reliable website, which will increase your ROI.

EAT, YMYL, & Beneficial Purpose: What Do They for Search?

This entry was posted in Advertising, Local, Marketing, SEO on by .

SUMMARY: Find out how to fix your pages and improve your quality standards. Get help from an organic SEO company.

Do you know what EAT or YMYL stands for? Do you know what these acronyms mean and what they’re for? EAT is “Expertise, Authoritativeness, Trustworthiness” and YMYL is “Your Money or Your Life.” These two, along with beneficial purpose, make up the guidelines or three golden keys to how Google pages must be.

 

They are essentially quality standards. And work as a reference for the company’s human search evaluators. The evaluators are people who rate how well the algorithm is working. Is it doing its job, for instance? That’s why these three are also tools that give insight into what a high-quality web page should look like. Here’s why you need to know each one.

 

Understanding Quality for Google

 

The Search Quality Evaluator Guidelines or SQEG matter as the latest core updates incorporate practices on how you need to understand E-A-T and YMYL. Just keep in mind, though, that the evaluator guidelines only hand out clues. There aren’t any definite answers here, but we can analyze the data and infer enough from it to know what they mean. If you’re at a loss, though, consulting with an organic SEO company or hiring one to help you through this will make it easier for you to understand what these quality standards mean and how they affect your website.

 

Beneficial Purpose

 

What is the purpose of the page? If you've ever been to a site with pages that you weren’t sure why they’re there, that’s the kind of problem that this quality standard seeks out to eliminate. When you create a website, every page must have a purpose. If that purpose isn’t clear or if its intent is to harm users or deceive them or there to make money off users, then the page will get the lowest PQ rating. Websites must be created to provide help and assistance. Anything that goes against that will be penalized.

 

YMYL Content

 

Your Money or Your Life content could impact the safety, healthy, and happiness as well as financial stability of a user. That means the stakes are high for this content. If you’re creating these pages and handing out bad advice or erroneous information, then you’ll need to maintain the highest quality standards. If you so much as attempt to use your pages to spread misinformation, then you’ll get penalized by Google as well. Your page quality or PQ will go down in flames. That’s why pages with YMYL content need to maintain the highest levels of E-A-T.

 

E-A-T Standards

 

E-A-T is for Expertise, Authoritativeness, and Trustworthiness. Every site must have these characteristics. If you want your page to score high on the rankings, if you want to get to the top of the SERPs, then you’ll want to increase E-A-T levels of your pages. Create content that helps you build your reputation as a trustworthy market leader.

 

Hiring Help

 

This is where pros come in. If you’re quite sure how or where to get started on fixing your pages, or how to increase the E-A-T of your sites, talk to a digital marketing service provider.

Google Analytics 4 – How to get started with GA4

This entry was posted in Advertising, ecommerce, Local, Marketing, PPC, SEO on by .

SUMMARY: Know how Google Analytics 4 will affect you. Hire an organic SEO company for guidance and help.

Google announced the launch of the Google Analytics 4. The update was previously referred to as App + Web. It’s an analytics tool that offers smarter insights to help e-commerce sites net higher returns. As the digital marketing sphere moves to a cookie-less space, the tool is envisioned to help with that transition.

 

Will It Affect You?

 

Every time a Google update happens, we ask this question: and for good reason. A Google update could be devastating to your ecommerce business if your site isn’t ready for it. And yes, it will affect you. But don’t panic just yet. The good news is, you still have time to prepare. The first step you’ll want to do is understand how your data works. This will save you a ton of headaches later. If you don’t know how, hire an organic SEO company to help you through this.

 

Set Up a Data Stream

 

The first thing you need to do is look for the admin section for Universal Google Analytics. Look for the feature that will allow you to upgrade a property. If you go with that upgrade now, though, keep in mind that you’ll need to use the gtag install for the GA. Once that step is done, the upgrade will create a new property. This one, though, will have tracking that starts with G-. Connect the property to a data stream then. If you’re keeping an eye on the traffic to the site and app, add both data streams to one report. Make sure you have the Universal Google Analytics code firing on the site or use the Google Tag Manager to make sure the data flows in both GA versions.

 

Real-time Refresh

 

Once you have your new code on the site, jump to the Real-time report. Check if the data is flowing in. GA4 combined all the individual reports from Real-time into a major one, so your user map will update in real-time. You can also check data from the last 30 minutes. Since Google Analytics 4 is designed to focus efforts on improving engagement, you can expect changes in events and conversions as all page views will now be tracked as events. More tractable conversions, though, still mean that you need to choose the events that you’re tracking carefully. Do that by customizing and editing events in the analytics interface.

 

Edit Events in GA4

 

Go to the events menu. You’ll see the standard events that come with GA4. At the top of the screen, though, you’ll find controls that make it possible for you to change an existing event or create a new one. Look for the sliders that can turn any of your events into a tracked conversion. Since only some clicks count as conversions, you’ll need to know how to modify events to pick which ones are worth tracking.

 

Get Help from Pros

 

Managing your site is a full-time job. If your hands are already full running a business, get help from experts. Find an SEO service provider to help you through the update and guide you through the changes.

Google Core Update: What is It? And How to Recover from One?

This entry was posted in Content, Marketing, SEO on by .

SUMMARY: Affected by a core update? Hire an organic SEO company to help you fix your pages.

Google rolls out changes to its algorithm often. That’s also one of the reasons why you’ll need to have a team of experts looking after your site. It’s not enough that you have a website. Given how frequent the company launches changes in its algorithm, it’s only smart that you have an expert who knows how to maintain your pages. That way, even when updates happen, you won’t have to be left behind in the dark.

 

What’s the situation?

 

Imagine this: you wake up, expecting everything to be the same. Certainly, you don’t expect your page rankings to change overnight. And since you’ve been using marketing campaigns that have been more efficient than ever, you’re set to see even better results and ROI. But one minute, everything is fine and the next, a core update has upended your rankings. You’re confused, in a panic, and wondering: “what just happened?”

 

What is a core update?

 

A core update is what happens when Google makes changes to its search engine algorithm and systems. The update is significant to the extent that it leads to broad changes. While the aim of the updates is to make sure sites continue to deliver more useful, trustworthy, a and relevant content, some of the updates could affect your site and lead to problems. That's’ why hiring the services of an organic SEO company matters. With expert assistance, you can navigate through these changes with less stress and much greater ease.

 

How often do updates happen?

 

It can happen several times a year. Usually, you’ll see updates being rolled out every few months. Also, since Google announces the dates of the updates a few days before it happen, you can take that time to check your sites and make sure everything is in order. Or rather, you can hire pros to take a look at your site, assess your pages, and ensure that you don’t have anything that could trip any of the Google codes or rules after the update.

 

How is the core update different from all the rest?

 

The core updates are like a list of recommendations from Google. They change from year to year. That’s to be expected. Every year, technologies and platforms change. These core updates reflect or even react to some of those changes. The difference of core updates from other types of updates to the algorithm is the following:

  • Core updates are announced, and other algorithm updates aren’t.
  • Google acknowledges core updates, but not the others.
  • Core updates have names while others don't.

Regular Google updates are more like minor tweaks while core updates tweak multiple features of the algorithm.

 

How do you fix issues from a core update?

 

Core updates make search results even more relevant to users. However, if your pages haven’t been updated or your content isn’t up to par just yet, if you’ve only been in the process of updating your content, then it could devastate your pages. You’ll need to hire pros to help you dig your pages out of the rubble.

How to Build a Digital Marketing Strategy During a Recession

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Every recession has a few different stages, including the initial drop, the slow climb out of the recession, and the growth that follows the recession. The impact of a recession certainly depends on how big the initial drop is and how long it takes to climb out of a recession. There’s a recession happening right now as a result of the COVID-19 global pandemic, and there’s a lot of emotional weight that comes with that recession.

Marketers and business leaders can’t allow themselves to become paralyzed by the global crisis and the pandemic. The actions that marketers and business leaders take now will give their companies the foundation to survive and perhaps even thrive as the economy stabilizes following the recession. Marketers and business leaders need to sort out how they work with their employees and community and how they speak to their customer base during the recession.

 

Digital marketing during a recession

 

Here are a few steps you can take to use digital marketing to help reduce a downward economic turn during a recession, from our organic SEO company:

 

  • Don’t cut marketing spending. It might be tempting to cut your marketing spending dramatically in order to conserve resources, but this can create a bigger hole for you to climb out of. You might save money in the short term but you will probably lose money in the long term, and when your competitors are doing better than you post-recession because they didn’t cut marketing spending, you will only need to spend more money to get back to where you were.
  • Market like a global citizen. This is the right time to think about your core values as a company and as a business leader. Do you have what it takes to get through this global crisis with true integrity? This is not the right time to figure out how you can profit off of this crisis, because people will remember companies that are simply preying on their insecurity and fear to get ahead. It’s important to market through the lens of trauma and keep in mind that people are looking for things that will help them feel happier, safer, and more secure.
  • Keep a close eye on evolving consumer trends. It’s important to keep an eye on the data and trends around how people are spending or not spending money during the global COVID-19 pandemic. We can certainly look at how things played out in previous recessions, but the current crisis is its own unique situation.
  • Solidify sales and marketing alignment. It’s crucial to align your sales and marketing teams since your sales team is hearing anxieties in real-time. Marketing teams should be using insights from your sales time into how potential clients are feeling and why they are saying no. We recommend working together to take a consumer-based approach to meet consumer needs and respond to real issues.
  • Double down on content marketing. Content marketing and search engine optimization are crucial in the long run, so it’s important to take steps now to improve your content marketing strategy so that your consumer behavior can return to normal following the crisis.

Everything You Need to Know About the Google Analytics Upgrade

This entry was posted in Advertising, Content, Marketing, SEO on by .

If you own a website, you probably know how essential it is to keep an eye on your website traffic, the performance of your pages, and the overall health and well being of your website. The best platform to help you monitor everything on your website is Google Analytics.

Google Analytics recently received a huge upgrade with some new features intended to give you better insights into your website traffic in order to help you make better marketing decisions. During this guide, our organic SEO company will look at some of the new features in the Google Analytics G4 upgrade and how to interpret your insights to make better decisions.

 

What is Google Analytics 4?

 

Google Analytics 4 is an extension of the Google Analytics Suite recently rolled out by Google to help website owners get a better view of their customers’ behavior, as well as their website traffic data. This upgrade is the new default experience for websites and where improvements will be made in the future.

 

If you already use Google Analytics to keep an eye on your website traffic performance, you need to upgrade to the new version of Google Analytics 4. Once you set up Google Analytics 4, you can begin collecting data and experiencing the new features.

 

New features in Google Analytics G4

 

There are a few new features and changes in the appearance of Google Analytics, including more comprehensive data controls, further integration with Google Ads, improved focus on customer-related data, and smart insights improvement.

 

  • Comprehensive data controls. The Google Analytics 4 upgrade gives users the ability to drill down on their data so that they can create better marketing decisions. The acquisition tab has been improved to show a more holistic view of daily traffic. The user acquisition and traffic acquisition breakdowns have been enhanced to include more granular and visually appealing data. You are also able to add custom comparisons across different data channels to get an improved understanding of how traffic changes on a weekly and monthly basis.
  • Further integration with Google Ads. With the new upgrade, you can link Google Analytics 4 up with Google Ads and gain better insight into your pay-per-click (PPC) campaigns to determine how well you are managing your advertising money. When you integrate with Google Ads, you can track the origination of your audiences and see which countries, platforms, apps, and devices are responsible for your conversions.
  • Improved focus on customer-related data. The upgrade is designed to help marketers get a better view of how their audiences engage with the website and the related products and services. You can also customize your analytics around how your customer engages with your website by creating a custom traffic path analysis with different variable metrics.
  • Smart insights improvement. You can also pull custom insights on your demographics, performance, e-commerce, and technology with better data customization options. This upgrade is an improvement because it enables you to quickly pull data about your traffic for comparisons with other time periods.

How to Write Awesome Site Content

This entry was posted in Content, Marketing, SEO on by .

What does it take for people to try out your products or services? What does it take to get them to choose you over the rest of your competition? What can you do to increase consumer engagement with your brand? Fix your content. If you’re wondering how to create compelling content, here are some of the best writing suggestions to help you achieve this.

Know Why

First off, think about why you’re writing the content. Do you want to increase awareness of new products or services that your company will be launching? Do you want to let your customers know about the newest promos and discount offers? What about improving engagement? Knowing your reasons will help you figure out the tone and type of content that’s well suited to your needs.

Hire Pros

Not everyone has a talent for writing awesome content. If you’re not careful, the content you put out could do more harm than good to your brand. If you don’t have any in-house talents to take over, hire the services of a professional. Look for a digital marketing team that offers affordable SEO service options. With expert assistance, you won’t have to worry about your content. You can let them do their job while you focus on your core responsibilities.

Understand the Audience

Before you hire a team to take over your content, make sure that the firm understands your audience. Who is your market? If you’re not quite sure, digital marketing experts can help. You might be marketing to the wrong segment, or you’re not doing enough targeted marketing to be successful. A marketing team can help fix that.

Know Your Competition

Which companies are your strongest competitors? What are they doing right? What can you learn from their success? A good marketing team will look into that and implement a content strategy that factors that in.

Hook Your Audience

A seasoned digital marketing team knows what works, what content resonates with your audience, what makes them ask questions, and what gets them engaged. Higher consumer engagement with your brand is possible through the right content marketing campaigns.

Talk to Your Market

If you’re using words that your audience doesn’t understand all in a bid to sound fancy or much more impressive, that won’t help. That’s also one of the first things that digital marketing companies fix. What they do is provide you with content that’s aligned with the language that your target markets use. That facilitates easy understanding. Keep in mind that anything your audience can’t understand is a waste of your marketing resources as it won’t help improve engagement or buying interest.

Talk About What’s Relevant

Awesome content isn’t created out of a bubble. It connects to the audience because it touches on what matters to them. So, touch on topics and issues relevant to your audience. Provide them with the information they need. With a marketing team to update your site with regular content, you can easily keep your audience coming back to your site for more.

4 New Features of Google Analytics

This entry was posted in Advertising, Local, Marketing, SEO on by .

Google Analytics is a free data analysis tool created by Google to understand its customer base better. Today, almost all businesses have an online presence either through a website, blog, and many others. These businesses need to know details such as how much traffic they’re getting, how long consumers stay on the website, which links they click on while there, and many more.

Although there are many affordable SEO services, Google Analytics has been the most used tool by businesses to gather this data and increase their ROI. However, some have complained about the tool lacking some critical features like machine learning and other automation capabilities. The good news is that Google heard the complaints and made the necessary changes. Some of the new features of Google Analytics include;

  1. Smarter marketing insights using machine learning

As a leader in machine learning, it is no surprise that Google has added this feature to the new Google Analytics tool. The machine learning feature automatically identifies trends in your data and notifies you about it. Additionally, it can predict customer behavior and actions. For example, you can know how much revenue to expect from a particular group of customers who visit your website. With this feature, Google Analytics has become more powerful and useful in helping you plan ahead.

  1. Deeper Integration with Google Ads

Google Analytics can now measure interactions across the internet, and other Google and non-Google paid platforms. For example, you can get a report on viewer engagement on your YouTube videos, email, and social media. Deeper integration with Google Ads allows you to create a custom audience, which helps you make more targeted ads and track their conversation rates across multiple platforms. 

  1. Customer-centric measurements and customer cycle reports

Customer behavior and needs are continually changing. With Google Analytics, you can now get a full view of user behavior and engagement before purchasing. For example, you will know how the user landed on your website and their actions on the app or website before making a particular purchase. This is done using data from multiple identity spaces such as user IDs provided by businesses or clients who opt into personalized ads. Knowledge of such data can help you develop more relevant campaigns because you have a better idea of what is working and what is not. 

  1. Granular data control

Data privacy has become necessary in the digital industry, and Google Analytics data control aims to help with that. Users have more control over how they collect, retain, and share their data. They also decide how to use the data and delete it if they don’t want to use it. With this added feature, there is a possibility of a future with limited cookies and identifiers.

It is important to note that Google Analytics 4 is the default tool being used today, meaning you will enjoy all the new features mentioned above. If you are not yet up to date, Google recommends adding the Google Analytics 4 property to your existing properties.