Category Archives: Local

5 Local Search Tactics Your Competitors Probably Aren’t Using

This entry was posted in Advertising, Local, Marketing, SEO on by .

If you want to enhance your online presence through Google local optimization, the key is to make sure that you apply the following 5 local search tactics that are significantly overlooked and underestimated in today’s digital market:

Claim a Google Business Listing and Post

You should have already claimed your Google My Business listing. If you have not, then your business basically does not exist within the information superhighway. In addition to setting it up make sure that you check your GMB profile on a regular basis. For instance, you could use Google Posts like mini-advertisements to educate customers on your products and services or even promote your upcoming sales and specials to drive more exposure and traffic toward your online presence.

Select an Ideal Category for Your GMB Listing

In addition to establishing your GMB listing and putting it to work for your company’s online presence, you should also ensure it is categorized properly. This can (and will) make a big difference in how Google ranks your brand. Pay attention to the categories used by your top competitors, because you may want to follow their lead in that regard.

Apply Best Practices with Your URL

With Google local optimization, your URL serves as a key to unlock your exposure and marketing goals. Make sure that each URL is descriptive, concise and user-friendly and do not hesitate to skillfully add keywords within them to drive more organic exposure and traffic toward your website.

Enhance the Security of Your Website

Google is now issuing warnings to Chrome users that enter a page or website that is not secure – especially if there is a password or credit card field within that page. If you want members and clients to access confidential information or want your customers to trust you with their sensitive payment information, making sure that your website is not flagged in this way is a critical step.

Focus on Writing Quality Content

The last thing you should do is focus on pushing out low-quality content just to boost the quantity of your post. One high-quality post can have a stronger, positive impact than 10 low-quality posts ever could regardless of your niche or market. If you need further assistance or guidance with establishing an effective content strategy, you can always trust in a high-quality SEO firm to help you.

The Complete Guide to Local SEO for Multiple Locations

This entry was posted in Advertising, Local, Marketing, SEO on by .

Maximizing your SEO viability for multiple locations within your local area requires careful tweaking of your content and the selection keywords that are specifically valuable to your intended audience. Using local SEO services Los Angeles and Ventura for optimization tactics will help you refine your content as well as understand the complexities of connecting your business to the right audience using local SEO.

  1. The Right Keywords for the Right Locale

There are various local markets that you’ll want to reach within your geographical vicinity, but that doesn’t mean that all of them are right to target. You need to identify which areas will pay attention to your listings based on their searches and the services being sought. The basics of effectively building your content around the different locales you want to reach require a carefully crafted title tag, meta description, H1, and tailored content, according to Small Business Trends. This is where to start.

  1. Creating an Integrated SEO Strategy

One of the most effective methods for creating a solid SEO strategy is choosing a strong contender for integration potential and site popularity. Google Local doesn’t only pop up in search results, but more importantly, allows businesses to integrate other platforms. This includes your Google+ page and website, but most importantly, Google Maps. Google Maps integration is an indispensable asset when it comes people looking for businesses on the go on mobile devices.

  1. Cashing in on the Right Keywords

One mistake that many brick and mortar businesses make when developing a local SEO strategy is paying too much money for the opportunity for higher rankings based on the most popular search terms for your industry. This doesn’t make any sense if you’re seeking a targeted audience within a geographical boundary. There’s no point in paying for expensive, in-demand keywords if the customers you actually want to connect to aren’t using them. Do your research to figure out what your desired market is searching for and when and purchasing cycles, and base your SEO keyword strategy on that. Or better yet, let the professionals do it for you.

Making your business visible for multiple locations in your local area isn’t difficult as long as you’re using a well planned, comprehensive strategy. With the help of local SEO services in Los Angeles and Ventura, using focused keywords and high quality content across all SEO optimized pages will generate increased visibility and sales.

The Ever-Increasing Importance of Usability and Trust in Link Building

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

It is noteworthy to remember that link builders occasionally identify promising sites only by paying attention to the metrics side of their analysis instead of the value that could be derived by investing in targeted, custom link building services. Usability and trust within the world of link building have become the two most valuable factors and cornerstones of effective SEO strategies that you should seriously consider.

Is the Link Truly Clickable?

Even though you might be interested in hyperlinking a vast number of phrases and words within your content with relevant links, the concept of usability must weigh heavy in your decision-making process. You should seriously consider whether or not you (as a consumer) would actually take the time to click that embedded link in the first place.

Does it add value to the conversation supported by your content? Is it compelling enough to convince your reader to access it and expand on the knowledge that they have received from your content? Instead of rushing to add links to your content, make sure that you seriously consider whether or not those links are usable to the average customer. Rest assured in knowing that if you wouldn’t bother clicking the link, then chances are your customers will not bother to click that link either.

What Exactly Should You Test?

When it comes to checking and testing the quality and efficiency of your link building practices, make sure that you take the time to conduct an initial check of each website and embedded link. You could easily look at the page authority and domain report or other key performance metrics and indicators that may attract (or repel) your curiosity.

However, the key is to make sure that you are conducting some sort of high-quality test and confirmation before you allow those websites and links to bank their online presence on you. The last thing that you want is for your own progress, ranking and performance within Google to be jeopardizing by the penalizing habits and bad practices of less trustworthy websites.

Google Local Finder Rolls Out Website Mentions Matching Your Query

This entry was posted in Local, SEO on by .

Google Local Finder Rolls Out Website Mentions Matching Your Query

Google has been able to successfully roll out standard website mentions in a new feature that allows local listings to cause relevant content to emerge within corporate websites. It was noted that Google started handling this new feature and implementing this added strategy for Google local optimization in September of 2017.

What Do Website Mentions Do?

What exactly is the power of website mentions when it comes to search engine optimization locally on Google? Multiple reports confirm that these mentions (when integrated within the local finder) are able to show the consumer conducting the search whether or not their query matched any content found within the local company website.

The Captivating Part of This Feature

Even though this new feature comes with a host of benefits and impressive features regarding Google local optimization, there is one particular benefit that has captivated the attention of critics and consumers alike: a clear demonstration of Google’s capabilities when it comes to surfacing local website content. Even though the company has never publicly admitted that website content plays an instrumental role in local rankings, it is apparently clear that is the case based on this recently implemented feature.

How to Take Full Advantage of It

If you are interested in taking full advantage of this feature and maximizing the value of Google local optimization in regards to your online presence, there are several key steps that you should take. For instance, make sure that you have filled every blank space within your Google My Business page and contact information. Keep in mind that 33 percent of customers conduct local searches on their mobile devices before visiting an actual store which is why you should strive to focus on your virtual storefront as well as your physical storefront when it comes to driving customers toward your products and services.

It is not wise for you to have unrealistic expectations when it comes to any type of search engine optimization strategy. However, by using Google’s new feature wisely, you will take positive strides towards achieving the long-term online marketing goals for your business.

Top 5 Benefits of Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Top 5 Reasons Why You Should Maximize Local SEO

What is Local SEO?

 

Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. Simply put, it will help your business appear front and center when your customers search Google and other search engines for your services.

 

Let’s pretend that it’s your wedding anniversary and… you forgot all about it. Before she finds out that you did, you try to come up with a contingency plan—fast. You decide to buy her flowers.

 

You turn to your trusty smartphone and Google “florist near me”. In a flash, Google serves up a list of local florists including their shops’ addresses, phone numbers, and past-customer reviews. You’d naturally save yourself the trouble of combing through all the results and you click on the top one result.

 

Now let’s flip the coin and imagine that you just opened a flower shop in Chicago. You recognize that you are up against tough competition and you want to break through the wall of oblivion in the realm of the search engines. What would you do?

 

If you’re serious about promoting your business, you’d find ways to implement local SEO tactics to reach your potential customers. According to Google, four out of five consumers want search results to be customized to their local communities. Knowing this, let’s dive deep and explore the many benefits of utilizing Local SEO.

Top 5 Benefits of Local SEO:

 

  1. It’s 100% free!

The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.

 

  1. Reach every customer!

You’d probably agree that the new yellow pages is Local SEO. While customers are on the go, they use their tablets and mobile phones to locate the best local businesses that would give them what they want, when they want it.

 

  1. Increased Website Traffic!

Targeted high-quality website traffic is always to your advantage. If your business website is optimized for Local SEO, then potential customers would easily be able to find you in Google.

 

  1. Converts searches to purchases!

According to Go-Globe, 78% of local-mobile searches result in offline purchases! The “consumer’s intent” to get search engine results with local businesses is what sets Local SEO apart from other SEO methods. If you’re able to show when your customers are actively searching, you have a much higher chance of converting these leads into actual purchases.

 

  1. It’s easy as pie!

There are simple and practical methods that you can easily do to maximize your Local SEO efforts. Accurate and relevant business information across all online platforms and the use of interactive maps are just two methods that would dramatically improve your business’ local search results.

Boost Your Business Using Local SEO!

 

By now, you’d agree that leveraging locality for optimization is a critical factor in building a stronger digital presence. Today is a great day to crush your competitors and conquer the modern online marketplace!

 

Let SEO Tuners help you reach this goal! We offer affordable and customized online marketing services that will yield the highest ROI for your business. Expect nothing but the best.

 

Focus on your business and leave your website promotion problems to our team of experts! Call (877) 736-1112 for a free SEO Consultation to learn how Local SEO can benefit you!

Advanced Link Building Techniques for Future SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

When creating content for your company’s website, several things will influence your decisions regarding what to include. One of the most crucial features of your site are links, directing visitors to other sites for additional information. Making sure that links are in working order and contain accurate, appropriate information is extremely important. A custom link building service may be a valuable resource for your company in creating the kind of content your customers want to see.

Why are Links Important?

Link quality is the number one influencer for both search engine rankings and the level of trust consumers put in your content. Sourcing your linked content from reputable sites is one way of increasing and ensuring link quality. Some examples of high-quality site types include:

  • .org
  • .edu
  • .gov

These types of sites are typically non-profit and contain reliable information. SEO professionals agree that seeing these sites referenced on yours will build faith in your brand.

Building Solid Links

This is not to say that .com and .net sites cannot be of use to you in creating great links. The trick to link building is finding authoritative sources, and building up from there. Some tips for increasing the quality of your links are as follows:

  • Broken/malfunctioning link repair. (This includes updating outdated links.) Consider contacting the webmaster of the site linked to in the broken link to ask them to update or fix their link, so you can continue using it, if it benefits you to do so.
  • The Skyscraper technique, which involves finding links similar to the content that you’d like to create, and ensuring that yours is better and more up-to-date.
  • Finding sources for natural guest blogging content.
  • Use services like SEMrush to create great links that compete well in the day’s marketplace.
  • Contact others who mention your brand or company on their site and ask them to turn this mention into a backlink.
  • Include links on all of your products, if applicable. This is especially important if you are producing digital media of any kind.

Lastly, create great content. This may seem obvious, but it really is the ultimate deciding factor on whether you will see traffic online or not. By making content that your competitors don’t have – with the help of a custom link building service, if necessary – you’ll give visitors real reason to come to your site, and reason to return again and again!

How to Optimize Your Google My Business Listing

This entry was posted in Advertising, Local, Marketing, SEO on by .

It doesn’t take a business major to understand the importance of digital marketing in today’s corporate world. This is especially true for small businesses, who depend on their local clientele to provide the backbone of sales. Ensuring that those customers can find the information they need using ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Exposing your company is critical, and the internet is the way to get those details into their hands.

The modern business owner is best served by Google local optimization through a consistent and complete My Business listing. Let’s look at some expert tips on how to optimize your listing for maximum marketing potential!

Understand the Importance of Listing Online

Having an online presence in the modern day isn’t simply advisable, it’s a necessity. A website where your customers can find your basic information – sometimes referred to as ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Consider engaging customers on social media, hosting specials online, or posting blog updates about events coming to your store or location. This way, your patrons will have incentive to check back regularly, making your site an ongoing advertisement for your business.

Own Your Listing

Many business owners allow others to create listings for their company, including customers and local residents who don’t have the information needed to complete these listings. Taking ownership of your listing means taking pride in your online presence, and ensuring that all sites that host links to yours have complete, accurate and up-to-date information that customers can use to find your company.

Maximize to Optimize

Any expert in the field of SEO can tell you that more is more when it comes to Google local optimization. Your customers need to experience as much of your business before stepping into your establishment as they can to develop trust in your brand, so adding things like photos, positive reviews, specials and more to your listings will increase that confidence in your company tenfold!

Why Did Google Posts for Small Businesses Move to Google My Business?

This entry was posted in Advertising, Local, SEO on by .

Google has revealed that Google Posts, content for search results, is now a part of Google My Business, a product created by the company to help businesses manage their presence across all of Google as per the company, from search engine results to social networking and more.

Explaining Google Posts & GMB

Aside from Google local optimization and other SEO services, Google My Business continues the trend of offering businesses and entrepreneurs direct access to how their business appears on Google’s search engine results.

By inputting the name of a business, potential customers not only get more information about the business through third-party websites, blogs and social networks filled with related content, but through Google itself.

Google as “The Search Engine”

It’s a bit futile to speculate on the future of Google as a business – the only relevant research to be made is the research that the here and now relies on – but it’s also obvious that Google is continuing its gradual move to evolve and improve the way people and businesses interact.

Although Google started as simple search engine, they’re embracing their current form as the Internet’s greatest and most useful tool for finding and identifying content. Google helps businesses connect with people who need them, and it helps people connect with the services and products they’re looking for. Through Google Posts and GMB, Google offers customers a better insight into what kind of company any given business is.

Instead of partnering with other social networks or websites that already provide a platform of businesses and customers to communicate and keep in touch, Google is banking on its significance and importance as a search engine, with Google Posts showing up in search results as a further incentive for businesses to use Google My Business, and continuously rely on Google to find new customers, attract more traffic, and build a better, stronger web presence.

While doing so, Google is expanding the functionality and usefulness of Google Post to ensure that businesses and entrepreneurs have an efficient way of updating their customers, sending out posts on sales and upcoming events in a press release-like manner.

We can only guess what Google will plan next to further consolidate their power as a communications and business platform on the net.

 

Top 10 Strategies that Will Have Command Over Digital Marketing in 2017

This entry was posted in Advertising, ecommerce, Local, Marketing, SEO on by .

2017 has reached a flaming mid-point, while signaling the middle between 2015 and the new decade, and marking a clear uptick in several trends across all forms of marketing involving a few similar concepts such as instantaneous content and communication, automated data, and a general attraction towards white hat SEO services, instead of less effective dirty tricks.

  1. Small Business Transparency

Businesses that are transparent about how they function, who they represent and how they make their products and/or services work will attract more customers.

  1. Consumer-Involved Marketing

Similarly, there will be a marked shift towards involving consumers not just in marketing, but even in product design and other suggestions. Customers will want to have a part in running the business, and working that balance without devolving into chaos will be a challenge for businesses.

  1. A Shift to Instant

Consumers are beginning to get used to getting everything, always, and at any time – and the newer generations are going to be even more insistent on instant delivery of content and information, as well as (eventually) products. Focusing on speed as a perk and feature is important.

  1. More and More Visual

Text has always been a bit more boring than video and photo, but it’s also usually been king. This is markedly changing with visual content becoming quickly more important than words.

  1. Pairing Business with Content Creators

Influencers are already a part of bigger companies – but smaller local business will also have to leverage the popularity of local influencers and content creators to gain popularity online.

  1. Automation (Everywhere)

From AI to actual job automation, algorithms and robots will take over more work in 2017 than any previous year, and this includes data and analytics even in digital marketing. It’s cheap, efficient, and needs neither sleep nor a salary.

  1. Mostly Mobile

While many continue to browse on laptops and PCs, smartphone usage has exploded, with people using their phones to track their fitness, tell time, communicate, browse, play, and generally lead most of their digital lives.

  1. Less Hand-Holding

Intrusive advertising and marketing methods that take away the freedom a consumer must explore and find products on their own will irritate rather than aid customers in making decisions and getting to the checkout page.

  1. Effective Communication

Businesses will have to further invest in direct and near-instant communication with customers through social networks, especially on raw and more intimate forms of communication like Snapchat.

  1. Outsource Everything

In 2017, businesses will have to look outside to stall a plateau in growth. Sometimes, beating the competition means hiring someone from the outside – even into a managerial position in digital marketing – to get things done.

These are a couple concrete concepts that will gain more traction over the rest of the year, and the next few years to follow.

Simple Steps to Build a Winning SEO Strategy on a Small Budget

This entry was posted in Advertising, Local, Marketing, SEO on by .

Building your online presence is significant for your business. Yet, you don’t have to spend lavishly on SEO. Here are several steps that you can take to achieve the same goal at a fraction of the price many others pay for comparable results.

Avoid Keyword Stuffing

If you know anything about the integrated Google algorithm, you know that its biggest pet peeve is keyword stuffing. If you have researched the primary keywords that your consumers search for, then you’re done with basic research.

However, it does not mean you should overload every single webpage, blog post and image description with that keyword. Any professional white hat SEO services expert would tell you that keyword stuffing will get you booted off Google search result pages sooner than you will reach the first page. Maintain a realistic keyword density and only publish high-quality content.

Regular Posts Brings Regular Traffic

Online presence is not something that you can update sporadically, and expect premium results from your efforts. You need to update it on a regular basis – sharing fresh content to appeal to your growing audience week after week.

This ongoing engagement will boost your organic reach, showing Google that people are actively using and viewing your page. This type of activity goes over well within the standard search engine algorithm and will gradually boost your presence in the search results pages because of it.

It’s Not All about the Words

Working very hard to craft the perfectly spelled, well-written article or blog is a great idea. However, like icing on a delicious cake, you need to enhance the quality of your content by adding images and engaging videos as the “icing.”

A study shows that 85 percent of consumers are more likely to buy a specific product after they have watched a product video, per Inc magazine. The same report claims that 84 percent of communications will be visual before 2018. Spread high-quality images that connect to your content through each page and article, adding a little “flavor” to your website that will keep your audience interested and engaged for lasting SEO results.