Category Archives: Local

EAT, YMYL, & Beneficial Purpose: What Do They for Search?

This entry was posted in Advertising, Local, Marketing, SEO on by .

SUMMARY: Find out how to fix your pages and improve your quality standards. Get help from an organic SEO company.

Do you know what EAT or YMYL stands for? Do you know what these acronyms mean and what they’re for? EAT is “Expertise, Authoritativeness, Trustworthiness” and YMYL is “Your Money or Your Life.” These two, along with beneficial purpose, make up the guidelines or three golden keys to how Google pages must be.

 

They are essentially quality standards. And work as a reference for the company’s human search evaluators. The evaluators are people who rate how well the algorithm is working. Is it doing its job, for instance? That’s why these three are also tools that give insight into what a high-quality web page should look like. Here’s why you need to know each one.

 

Understanding Quality for Google

 

The Search Quality Evaluator Guidelines or SQEG matter as the latest core updates incorporate practices on how you need to understand E-A-T and YMYL. Just keep in mind, though, that the evaluator guidelines only hand out clues. There aren’t any definite answers here, but we can analyze the data and infer enough from it to know what they mean. If you’re at a loss, though, consulting with an organic SEO company or hiring one to help you through this will make it easier for you to understand what these quality standards mean and how they affect your website.

 

Beneficial Purpose

 

What is the purpose of the page? If you've ever been to a site with pages that you weren’t sure why they’re there, that’s the kind of problem that this quality standard seeks out to eliminate. When you create a website, every page must have a purpose. If that purpose isn’t clear or if its intent is to harm users or deceive them or there to make money off users, then the page will get the lowest PQ rating. Websites must be created to provide help and assistance. Anything that goes against that will be penalized.

 

YMYL Content

 

Your Money or Your Life content could impact the safety, healthy, and happiness as well as financial stability of a user. That means the stakes are high for this content. If you’re creating these pages and handing out bad advice or erroneous information, then you’ll need to maintain the highest quality standards. If you so much as attempt to use your pages to spread misinformation, then you’ll get penalized by Google as well. Your page quality or PQ will go down in flames. That’s why pages with YMYL content need to maintain the highest levels of E-A-T.

 

E-A-T Standards

 

E-A-T is for Expertise, Authoritativeness, and Trustworthiness. Every site must have these characteristics. If you want your page to score high on the rankings, if you want to get to the top of the SERPs, then you’ll want to increase E-A-T levels of your pages. Create content that helps you build your reputation as a trustworthy market leader.

 

Hiring Help

 

This is where pros come in. If you’re quite sure how or where to get started on fixing your pages, or how to increase the E-A-T of your sites, talk to a digital marketing service provider.

Google Analytics 4 – How to get started with GA4

This entry was posted in Advertising, ecommerce, Local, Marketing, PPC, SEO on by .

SUMMARY: Know how Google Analytics 4 will affect you. Hire an organic SEO company for guidance and help.

Google announced the launch of the Google Analytics 4. The update was previously referred to as App + Web. It’s an analytics tool that offers smarter insights to help e-commerce sites net higher returns. As the digital marketing sphere moves to a cookie-less space, the tool is envisioned to help with that transition.

 

Will It Affect You?

 

Every time a Google update happens, we ask this question: and for good reason. A Google update could be devastating to your ecommerce business if your site isn’t ready for it. And yes, it will affect you. But don’t panic just yet. The good news is, you still have time to prepare. The first step you’ll want to do is understand how your data works. This will save you a ton of headaches later. If you don’t know how, hire an organic SEO company to help you through this.

 

Set Up a Data Stream

 

The first thing you need to do is look for the admin section for Universal Google Analytics. Look for the feature that will allow you to upgrade a property. If you go with that upgrade now, though, keep in mind that you’ll need to use the gtag install for the GA. Once that step is done, the upgrade will create a new property. This one, though, will have tracking that starts with G-. Connect the property to a data stream then. If you’re keeping an eye on the traffic to the site and app, add both data streams to one report. Make sure you have the Universal Google Analytics code firing on the site or use the Google Tag Manager to make sure the data flows in both GA versions.

 

Real-time Refresh

 

Once you have your new code on the site, jump to the Real-time report. Check if the data is flowing in. GA4 combined all the individual reports from Real-time into a major one, so your user map will update in real-time. You can also check data from the last 30 minutes. Since Google Analytics 4 is designed to focus efforts on improving engagement, you can expect changes in events and conversions as all page views will now be tracked as events. More tractable conversions, though, still mean that you need to choose the events that you’re tracking carefully. Do that by customizing and editing events in the analytics interface.

 

Edit Events in GA4

 

Go to the events menu. You’ll see the standard events that come with GA4. At the top of the screen, though, you’ll find controls that make it possible for you to change an existing event or create a new one. Look for the sliders that can turn any of your events into a tracked conversion. Since only some clicks count as conversions, you’ll need to know how to modify events to pick which ones are worth tracking.

 

Get Help from Pros

 

Managing your site is a full-time job. If your hands are already full running a business, get help from experts. Find an SEO service provider to help you through the update and guide you through the changes.

What to Do When Google Updates the Algorithm

This entry was posted in Local, SEO on by .

Google updates can be scary. Even if you follow all of the Google guidelines, you can still suffer from the dirty work of other people. But what exactly do you do when a new Google update comes up? How do you know whether or not a Google update is causing a traffic drop on your websites? And what steps do you need to take to figure that out?

During this guide, our organic SEO company will go over all of the steps you need to take when Google updates the algorithm.

 

  • Follow the right sources. As soon as a Google update happens, thousands of bloggers begin writing about it, but not all of these resources are trustworthy. We recommend following our own blog, as well as Moz, Backlinko, Search Engine Journal, Search Engine Land, and Search Engine Roundtable.
  • Check your traffic and positions. The fastest way to know if you have been penalized by the new Google update is to check your traffic. You can take a look at the Search Visibility widget from the cognitive SEO tool. If you see a drop in traffic, it’s the sign of a penalty. If most of your affected pages are on position 30+, you might not see a huge change in traffic, as those changes don’t get much traffic anyway. But if the positions decrease, you will probably notice a drop in the Search Visibility metric.
  • Check again and don’t rush to take action. We recommend checking the traffic again after about a week or a month to keep an eye on your traffic. If the traffic and positions have not dropped at all, we recommend giving it some time then checking them again.
  • Get in touch with an expert. An expert knows what to look for and how to prioritize any issues. You also don’t need to worry about making mistakes or taking unnecessary action that could cause more harm when you’re talking to an expert. We recommend doing your research to choose the right expert.
  • Audit your website. Every penalty fix should begin with a website audit. When you notice any big changes in your traffic, we recommend auditing your website, since you don’t know which plugin caused the issue. You should do a technical audit and audit your backlinks, content, and user experience.
  • Exclude other penalty possibilities. Even if a traffic drop shows up after the update is announced, it doesn’t mean that the update caused the drop. Google might look at your website and find some issues that you haven’t dealt with.
  • Develop a strategy for recovery and excuse it step by step. It’s now time to outline your plan, and prioritization is the key to a successful recovery plan. You might find a handful of problems, but you need to start fixing the biggest problems first that actually have an impact on the penalty.
  • Keep doing the good type of SEO. The best way to get out of a penalty is to continue doing good things. Keep doing the right things over a long period of time to see more results.

4 New Features of Google Analytics

This entry was posted in Advertising, Local, Marketing, SEO on by .

Google Analytics is a free data analysis tool created by Google to understand its customer base better. Today, almost all businesses have an online presence either through a website, blog, and many others. These businesses need to know details such as how much traffic they’re getting, how long consumers stay on the website, which links they click on while there, and many more.

Although there are many affordable SEO services, Google Analytics has been the most used tool by businesses to gather this data and increase their ROI. However, some have complained about the tool lacking some critical features like machine learning and other automation capabilities. The good news is that Google heard the complaints and made the necessary changes. Some of the new features of Google Analytics include;

  1. Smarter marketing insights using machine learning

As a leader in machine learning, it is no surprise that Google has added this feature to the new Google Analytics tool. The machine learning feature automatically identifies trends in your data and notifies you about it. Additionally, it can predict customer behavior and actions. For example, you can know how much revenue to expect from a particular group of customers who visit your website. With this feature, Google Analytics has become more powerful and useful in helping you plan ahead.

  1. Deeper Integration with Google Ads

Google Analytics can now measure interactions across the internet, and other Google and non-Google paid platforms. For example, you can get a report on viewer engagement on your YouTube videos, email, and social media. Deeper integration with Google Ads allows you to create a custom audience, which helps you make more targeted ads and track their conversation rates across multiple platforms. 

  1. Customer-centric measurements and customer cycle reports

Customer behavior and needs are continually changing. With Google Analytics, you can now get a full view of user behavior and engagement before purchasing. For example, you will know how the user landed on your website and their actions on the app or website before making a particular purchase. This is done using data from multiple identity spaces such as user IDs provided by businesses or clients who opt into personalized ads. Knowledge of such data can help you develop more relevant campaigns because you have a better idea of what is working and what is not. 

  1. Granular data control

Data privacy has become necessary in the digital industry, and Google Analytics data control aims to help with that. Users have more control over how they collect, retain, and share their data. They also decide how to use the data and delete it if they don’t want to use it. With this added feature, there is a possibility of a future with limited cookies and identifiers.

It is important to note that Google Analytics 4 is the default tool being used today, meaning you will enjoy all the new features mentioned above. If you are not yet up to date, Google recommends adding the Google Analytics 4 property to your existing properties.

How to structure a local SEO strategy for your business

This entry was posted in Advertising, Local, Marketing, SEO on by .

An effective local SEO strategy is essential to increasing your revenue. High volume traffic means more conversions and sales. If you aren’t doing a lot to market your products or services locally, that could be why you have little sales. Here are a few tips to make sure you come up with the right local SEO strategy for your business.

Use Google My Business

Google loves small businesses. If you haven’t ever used the GMB listing or you haven’t explored the many ways that you could engage with potential customers through the review section, then you’re missing out on a lot of handy ways to connect with your audience and build consumer engagement. If you’re not quite sure how to go about this and you’re afraid of making a mistake, get the help of pros. Hire an affordable SEO company to show you the ropes or even handle the GMB page for you.

Optimize your Profiles

This is true for your GMB page. Make sure all the information on there is accurate and up to date. If your contact information is incorrect, then that’s another reason why you haven’t been getting a lot of customers. Make sure you fill in the maps too. You’ll want to do this for all your social media pages, too. Make the most out of your profile pages. Update it with your contact information and website so customers know where to find you. An SEO firm can do all this work for you too.

Generate Engaging Content

What kind of content resonates with your audience? What’s going to make your customers go over your product pages, try out your services, or shop your new products? With the right marketing campaigns, you can build high consumer engagement. High engagement is what brings your customers to choose your products over your competitors. Also, that content needs to be targeted. Meaning, it needs to cater to the preferences, of what your local audience likes, to increase chances of engagement, conversions, and sales.

Optimize Keywords

Do you know what keywords to optimize your content and how? It’s not just using random keywords or those that seem to work with your content. If you have a team of SEO experts, though, they can do the keyword research for you to find out which ones are competitive for your industry or market niche. That way, they can generate a list of keywords of the terms or search phrases that your target market uses. That improves the chances of you showing up on the first pages of the SERPs and also makes it easier for customers to find you.

Build Your Presence

With the help of an SEO service provider, you have pros to build your local presence. They can do this by putting your business in well-known directories. They can also search for a niche as well as local directories to which they could add your business. They’ll know how to handle the citations, so you won’t need to.

If you want to see better traffic from your local target market, get SEO pros to help you out.

Practical ways to improve the local SEO of your business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local SEO is a strategy that aims at helping your business to be more visible and available in the local search engines such as Google. It involves a process that is dynamic for a local company to survive in a competitive market. This process enables your business to gain more sales, improve rankings in the search engines, and thus your business remains relevant in the market. For your business to secure search results, you can apply various practical strategies, which may include:

  1. Improving your Company's presence on social media

Improving the Company's local SEO packages on social media is one of the main tools of a local business's success. You should ensure that your business is available on social media platforms such as Facebook, WhatsApp, and Instagram. The business pages on these platforms need to be run by experts.  These experts will ensure they engage in talks about your business brand, products, and services you offer, and this information is likely to capture a broader market. This way, your business will have a significant influence; thus, it will significantly improve its sales and more revenues.

  1. Have an effective website

Your customers will always like to be informed when they are trying to make a purchase. You should keep your website updated regularly. Customers may want to know some information regarding your products and services, which could be missing. They could get discouraged and maybe never revisit your website. You can create blogs capable of reaching a broad audience, and this way, you will be promoting the list of your business. Other tips that you could use to enhance the effectiveness of your website can include;

  • Optimize your visual you could have placed on the website.  Improve clarity, and this will ensure load time minimizes.
  • Ensure that the website is easy to navigate to encourage your target customers to visit it often.
  • You can add social media shortcuts to the website so that customers can share blogs available with their other networks.
  1. Speed and adaptability

Today's business environment trends are changing. Instead of using computers, target customers have shifted to using their mobile phones to do business. Ensure that your website conforms to these changes. The target customers need a website whose sites load very fast since they spend a little of their time making purchases. Optimize your trends by improving your texts and images' quality since the audience wants something captivating and appealing. Improve the quality of your videos. If your systems break down, be ready to make appropriate changes, or else you will lose your customers to other suppliers.

  1. Optimize your ' My business page.'

Your 'my business page' equivalents to the best local SEO packages, hence making it relevant to your customers. Note that businesses are moving their operations online.  You have to conform to the trend too. You can do this by ensuring you provide information such as the actual business location, mode of operation, logo, products, and services offered to the target market, methods, and means of payment, among other relevant information. Take note of the information provided. In case of any changes in your business operations, make sure to communicate on time.

As a business person, to realize your business's full potential, it is essential to implement these local SEO strategies. You will notice that you will build brand awareness and gain a competitive advantage in the industry. The results will be that your business will experience an improvement in sales volume and, hence, more investment returns.

10 SEO Quick Wins to Boost Your Website Traffic During COVID-19

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The pandemic has put a halt to many businesses. But there are still ways for your business to stay relevant and to score wins even in the midst of COVID-19. While we’re seeing less of the widespread panic over the virus, it has changed a lot of the ways that companies do business. It's also transformed consumer behavior. If you want to use SEO marketing to help your business perform much better, here are ten ways to boost your traffic.

Update Your Content

Make sure you mention covid-19 in your content. You don’t have to make the post all gloomy but being up to date in your stories, being well aware of the current challenges that the pandemic has put on a lot of people and business, will help you gain more traffic and followers. People want relevancy. They want content that’s fresh and there’s nothing like talking about how the pandemic has changed your business or how you’re coping with the changes to make your target audience resonate with you.

Get Pros

Hire pros that offer affordable SEO services. If you’re already busy taking care of your core business, then you’ll need to find a way to get someone to handle that for you. A team of experts can do that with ease. Their help will ensure that your pages get high rankings and good traffic.

Check for Demand

Before you start any strategies on how to market to your target audience or before you and your team of SEO experts work on campaigns, make sure you’re marketing to the right consumer base. Is there a demand for your products or services?

Do Local SEO

Make sure you take advantage of local SEO. With more and more people at home, local SEO campaigns can help you get more customers and sales. That’s one way to boost your revenue.

Fix Your Loading Speed

The loading time for your page should be 3 seconds or less. Anything longer than that and you risk customers abandoning your page. Don’t let that happen. By getting help from pros on how to speed up your loading times, you won’t have to worry about customers jumping ship again.

Ensure Consistency

Pros help keep your page consistent. They ensure that your information is the same as the details on your Google My Business Page. That’s essential. Any discrepancies can lead to confusion and could lose your prospective customers.

Eliminate Bad Links

Being backed by a hundred links isn’t going to do a bit of good if those links turn out bad. A team of pros, though, can regularly go over those links to eliminate bad ones. By bad, that means sites that are penalized by Google or that have violated webmaster guidelines.

Optimize for Mobile

With pros to optimize your pages, you can reach out to more of your audience. Mobile consumer consumption has grown in leaps and bounds. By being mobile-friendly, you open your pages to more customers, greater traffic levels, and potential sales.

5 Tested Tips to Boost Your Business Growth With Local SEO

This entry was posted in Local, SEO on by .

You put a lot of effort into marketing your business. You’re trying to learn how to get this done online. But with many local businesses trying to do the same thing you are—that is, trying to boost their local SEO—it’s easy to see that many fail because of one thing: lack of knowing where to apply the proper effort. That could be one of the reasons why your plans keep failing. Here are effective ways to boost your growth with local SEO.

Create a GMB Page

Google My Business account is one of the most helpful marketing tools for businesses. Crossing this off your checklist is easy. But if you have a lot on your hands, then hiring a company that offers affordable SEO services is the next best thing. Get pros to set up the account for you. They’ll do everything so that you can make the most out of your GMB account.

Submit to Local Directories

Digital marketing pros also know the importance of submitting your business to various local directories online. That’s time-consuming work, though, and if you don’t know where to submit the information, then you could end up wasting a ton of time and effort. Hire pros who know just where to submit the information. With digital marketing pros, you won’t have to worry about anything. They have the tools to automate the process. From a marketing standpoint, this is one of the best reasons for hiring a team of SEO specialists.

Get Reviews

It’s not the number of reviews that increase your rank. There are other benefits, though, to having a lot of feedback on your Google My Business page. For instance, when people leave comments, you can engage your customers by replying to these comments. That helps build engagement levels and with improved engagement levels, you can generate more sales and conversions. Someone who loves your brand or business will choose your products or services over anyone else’s. Another thing that happens is that when prospective customers see your answers, they get an idea of how you handle customers, even those that leave complaints. It’s important that you hire a marketing team that knows how to deliver answers consistent with the brand image and character you wish to project. Seeing that helps customers decide whether you're the right service provider for them or not.

Get Local Backlinks

Local backlinks can help you improve your search rankings, too. Quality backlinks increase your domain authority and that helps drive more traffic to your site. Better domain authority means more trustworthiness and credibility—two qualities essential to many buyers or shoppers. If you want to see that happen for your site, then hire pros to help you.

Improve Your On-Site SEO

Create the best possible site for your business. Pros know how to fix your pages, ensure faster loading speed, check for consistency, create compelling content, and more. With their help, your site can generate so much more revenue than it did before you started using SEO.

The Most Comprehensive Guide to Local SEO: 2020 Edition

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Search engine optimization can help you grow your business. But not if you’re doing it wrong. If you know little more than the basics, or not even that, then you’ll want to make sure you get pointers and advice. Here’s a complete guide to help you understand this marketing approach.

Know What Local SEO is

Local SEO is a branch of SEO that works to improve optimization for local businesses. Instead of rankings boosting your pages until it generates incredible consumer reach, local SEO helps your visibility with local target markets. That way, when customers in the area search for products or services that you provide, the name of your business will pop up on their search results. That improves the chances of you getting local customers which can favorably lead to conversions and sales.

Continued Rise

More and more companies recognize the importance of local SEO. As it becomes important to many businesses, a lack of local SEO campaigns could be hurting your company. if your business still isn’t doing local SEO while the rest of your competitors are, then you’ll get left behind. Start checking out local SEO packages to get started.

Mobile Use

Mobile consumption has been at an all-time high. By ramping up your local SEO efforts and optimizing your page for mobile, you could see a massive leap in your sales. With help from a professional digital marketing firm, it won’t be long before you start getting more customers.

Google My Business

GMB is an essential marketing tool for many businesses. If you haven’t got an account yet, you’re missing out on a lot of marketing opportunities. Hire pros to set up your account. With GMB, you’ll start appearing on the SERPs with regularity. GMB makes it possible for you to appear on local map listings.

Reviews

One of the best features of Google My Business is that customers can leave you reviews. You can answer those reviews. Leave comments or just say thanks. Other customers will see that too and that can make a difference in whether they go for a competitor or for your products or services. Even the way you handle complaints in that section of GMB gives prospective buyers insight into how you deal with disputes. If you or your digital marketing team know how to answer those issues right, you could end up gaining even more customers and followers after.

Maintain Your Page

SEO changes all the time. Google rolls out algorithm updates regularly that it’s often difficult to catch up with every single one. The best thing you can do is hire a team of pros to manage your pages. With their help, you can concentrate on running your business. They will update your pages, create new content to keep drawing your customers back and ensure that everything is in compliance with Google’s algorithm. If any updates or changes happen to the algorithm, you won’t have to worry about waking up without no idea how to fix your pages. They’ll be on top of that in no time.

COVID-19 & SEO: Why SEO Is More Important Now Than Ever

This entry was posted in Local, SEO on by .

Many countries remain immobile under the threat of the pandemic that’s swept through the entire world. It’s going to take a long time before most of us see things go back to normal, if they ever will. Meanwhile, we’re all about setting new rules, especially in business environments. COVID-19 has led to numerous changes, impacting companies everywhere, along with their processes. If you’re wondering whether it’s a good time to finally give search engine optimization services a try, here’s why the answer’s a resounding yes.

Long Term Gains

Traditional marketing channels have a short shelf life. However, SEO campaigns can provide benefits to your firm and contribute to your bottom line for years. For instance, a campaign may still generate traffic to your site years later. That long-term gain means that whatever you pay for SEO services is ultimately more than worth it.

Site Traffic

Maybe you’ve operated your business for years without SEO. Maybe that worked. But given the current situation, where people are advised to stay home, a shop or store that relies on onsite foot traffic might be at a huge disadvantage. That’s where SEO campaigns come in. They help drive traffic to your pages, so not only will customers have an easier finding you online, that also means even if your foot traffic is low, your site traffic can grow with so much ease.

More Sales

With a team of SEO experts to boost your local search results, you can count on more sales coming through on that end. With the way the pandemic has put a stop to onsite shopping, having a team to drive traffic to your pages impacts your bottom line and revenue positively. As online consumption grows, you can count on your sales to increase. That’s one way to keep your business thriving in the midst of a global pandemic. Your SEO campaigns will continue to drive traffic to your site pages, so you won’t have to worry about sales not coming in.

Low Cost

Compared to traditional advertising and marketing, SEO is much more affordable. Companies used to set aside hundreds to millions for their marketing spend and not see as much of the traffic that SEO has the potential to generate. Also, factor in the long-term gains and search engine optimization services become even more budget friendly. With enough research, finding a trusted firm that offers affordable SEO services shouldn’t be all too difficult. In a time when the pandemic is forcing many businesses to close down, having the means to continue running your operations, and saving up on costs with SEO is a godsend.

Scalability

SEO is one of the highest ROI marketing channels for companies worldwide. That’s incredibly important in the current tight economic conditions brought on by the pandemic. With SEO, you can scale up your visitors without the need to shell out large sums of money. You can expand your consumer base easily by working with a team of SEO experts. They know what to do to get people to your site and encourage leads and sales.