Category Archives: Local

COVID-19 & SEO: Why SEO Is More Important Now Than Ever

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Many countries remain immobile under the threat of the pandemic that’s swept through the entire world. It’s going to take a long time before most of us see things go back to normal, if they ever will. Meanwhile, we’re all about setting new rules, especially in business environments. COVID-19 has led to numerous changes, impacting companies everywhere, along with their processes. If you’re wondering whether it’s a good time to finally give search engine optimization services a try, here’s why the answer’s a resounding yes.

Long Term Gains

Traditional marketing channels have a short shelf life. However, SEO campaigns can provide benefits to your firm and contribute to your bottom line for years. For instance, a campaign may still generate traffic to your site years later. That long-term gain means that whatever you pay for SEO services is ultimately more than worth it.

Site Traffic

Maybe you’ve operated your business for years without SEO. Maybe that worked. But given the current situation, where people are advised to stay home, a shop or store that relies on onsite foot traffic might be at a huge disadvantage. That’s where SEO campaigns come in. They help drive traffic to your pages, so not only will customers have an easier finding you online, that also means even if your foot traffic is low, your site traffic can grow with so much ease.

More Sales

With a team of SEO experts to boost your local search results, you can count on more sales coming through on that end. With the way the pandemic has put a stop to onsite shopping, having a team to drive traffic to your pages impacts your bottom line and revenue positively. As online consumption grows, you can count on your sales to increase. That’s one way to keep your business thriving in the midst of a global pandemic. Your SEO campaigns will continue to drive traffic to your site pages, so you won’t have to worry about sales not coming in.

Low Cost

Compared to traditional advertising and marketing, SEO is much more affordable. Companies used to set aside hundreds to millions for their marketing spend and not see as much of the traffic that SEO has the potential to generate. Also, factor in the long-term gains and search engine optimization services become even more budget friendly. With enough research, finding a trusted firm that offers affordable SEO services shouldn’t be all too difficult. In a time when the pandemic is forcing many businesses to close down, having the means to continue running your operations, and saving up on costs with SEO is a godsend.

Scalability

SEO is one of the highest ROI marketing channels for companies worldwide. That’s incredibly important in the current tight economic conditions brought on by the pandemic. With SEO, you can scale up your visitors without the need to shell out large sums of money. You can expand your consumer base easily by working with a team of SEO experts. They know what to do to get people to your site and encourage leads and sales.

Local SEO Complete Guide: Choose the Best Local SEO Package

This entry was posted in Advertising, Local, Marketing, SEO on by .

To get the best possible results, you’ll need to look for the right service provider. With a lot of SEO firms out there promising to deliver on a ton of promises, it can be quite difficult to touch on which option is the best one for your business. No worries, though. Browse through the local SEO packages all while keeping the following tips in mind.

Specialties

Some companies specialize in certain industries. If that’s the case, the firm might be a good match for you, especially if you and the company’s past clients work in the same industry. At least you know that the firm is already aware of what it takes to cater to clients in the same industry.

Services

What services are included in the package? That's an important question. When you hire a service provider, you want to make sure the company offers the SEO assistance you need. A clear idea of what the packages cover and don’t will help you decide if you’ve found the right firm or if you should keep looking for an SEO team. Ask the firm about offering services that aren’t covered, too.

Reviews

What do other employees say about the firm? Are there a lot of negative reviews? A complaint or two isn’t uncommon. But if there are too many complaints and if there are even official complaints lodged against the firm, it’s best that you steer clear of the company and check out better, more reliable options in the market. Likewise, if there are only positive reviews and the word choice, the sentence structure and more feel the same, they could have been manipulated. Be careful about that, too. Watch out for these when you go over the reviews.

References

A firm that’s been in business for years and is profoundly proud of the work its team has done and continue to do so will have no problem handing over a list of references. In fact, you might see many of them on site as testimonials. If a firm can’t hand one over, that’s a telling sign. It could mean that they aren’t as confident in their work, or they have no references. If the company has been around long enough to build a reputation but have zero references, that’s not usual. You might be better off looking for a different service provider.

Portfolio

Take a look at the pages and sites that the firm has worked on. A portfolio allows you to see the scope of what the company is capable of, the services they offer, and the level of quality—that attention to detail---that you can expect when you pick the firm. A word of caution, though: if you didn’t like any of the works in the firm’s portfolio, that’s an indication that you and the firm aren’t a good professional match. Keep in mind that companies tend to put their most impressive works on display in their online portfolios. However, if you didn’t like anything—not one bit—then look for service providers.

10 Facts on Why You Should Focus on SEO in 2020

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There is a misconception that SEO is an outdated marketing strategy. Because it has been employed for so many years, there are many businesses who think it’s best to move past this reliable standby and find new approaches to marketing.

The fact is, SEO is a widely-used industry standard for a reason. It is one of the most effective methods of marketing - and also one of the most affordable. Here, we’ll show you a handful of reasons why SEO is still number one in 2020 and beyond:

Organic Search Results Work

Today’s consumers spend a lot of time researching the products and services they invest in. That’s why search results are so important. High-ranking results that seem entirely organic are a proven way to get your brand in front of consumers’ eyes and into their minds. This kind of organic advertising is ultimately the best way to get the clicks you want and the traffic your business needs.

SEO is Affordable

Perhaps one of the best things about SEO continues to be that it is an affordable addition to your overall marketing strategy. Its cost is lower than almost any marketing approach but yields demonstrable results, making it an incredible value for your investment. Indeed, investing in affordable SEO service is one of the smartest business decisions your company can make.

SEO Beats Pay-Per-Click Every Time

You may be tempted to believe that more expensive forms of advertising - like paid search promotion or pay-per-click - are more effective than SEO marketing. After all, you get what you pay for, right? Not always - and SEO is definitely a case in which you can get more for less. SEO’s ability to power organic search results beats the more expensive approaches in creating website traffic nearly every time.

It’s Easy to Tailor SEO to Your Needs

SEO isn’t one approach - it’s whatever you need it to be. You can easily tailor your SEO marketing strategy to meet your business’s needs and get even more out of your investment.

SEO Works Well Others

Don’t want to rely exclusively on SEO? No problem! You can deploy SEO marketing as part of a comprehensive overall strategy that includes numerous approaches. It’s a great addition to any approach and is complementary to just about all others.

Making the Most of Social Sharing is Easy with SEO

These days, people often do a lot of marketing for their favorite companies. This is called social sharing, and it pairs very well with SEO marketing.

Building Trust is Simple with SEO

Trust is an important part of the relationship between corporations and consumers. If you are trying to foster more trust in and credibility for your brand, few things do so as easily and organically as SEO marketing. Pushing your company’s search result to the top of the list will give your consumers a more positive impression of your brand and build more trust that you can lean on later.

SEO Keeps on Working

SEO isn’t one of those strategies that you apply and only see benefits from for the next few weeks or months. It keeps on working with minimal adjustments over time, continuing to bring business into your company year after year.

SEO is Perfectly Suited to the New Market

With the COVID-19 pandemic and all of the changes that it has brought to the way the world functions and does business, the market has never been more perfectly suited to SEO. More people than ever are searching for services and shopping online. Utilizing SEO now is the smartest move for your business - and is likely to continue to be so for the foreseeable future.

8 Effective SEO Techniques to Drive Traffic in 2020

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Companies love the many benefits of deploying affordable SEO packages - but are you doing the most that you could be to maximize those benefits? Here are some ways to ensure that you’re getting the most out of your SEO efforts - and driving traffic directly to your site.

Content Creation Remains Critically Important

While there are plenty of things you can pay to optimize and tweak, having great content remains one of the best ways to get consumers to your site and keep them there. Focus first on top-quality content creation. Your customers and your bottom line will thank you!

Give Your Website an SEO Overhaul

Want to brush up your website’s SEO performance? Check off these key points:

  • Ensure titles and subheadings are optimized with key terms
  • Make sure every page contains key SEO terms or phrases, including local pages
  • Polish your URL if needed, shortening and removing unnecessary capitals
  • Check for formatting across all pages
  • Ensure that graphics load properly and contain SEO terms in their ALT text
  • Double-check links from other pages to your own and contact owners of high-ranking or important sites that may contain broken links

Enhance User Experience

With better content and a more search engine optimized website, it’s time to ensure that it’s also user-friendly and enjoyable to navigate. You would be surprised by how many people abandon their search of a website due to frustration or confusion once they’re there. Make it a priority to make your website an enjoyable place to be and see the rewards you garner - including higher sales and better consumer satisfaction.

Make Mobile Optimization a Priority

Did you know that around 60% of all searches conducted in 2020 were performed on mobile devices? That means that the majority of your online consumers are visiting your site from their phones or tablets - and you have to be ready for that. To create a site that will drive sales, you must create one that is optimized for mobile use.

Focus on Local SEO

A larger percentage of customers than you likely realize are using your website to research a visit to your storefront or to find goods and services close to them. As such, optimizing your website for local users is a key priority for successful SEO marketing.

Optimize for Voice Search

Just as you should optimize for mobile use and local SEO, you should also focus on the likelihood of voice search by consumers. More and more people are using the voice search feature of their phones, tablets, and other devices, making focusing on it an important part of creating a powerful SEO approach for your business.

Improve Your Portfolio of Backlinks

Links are still a vitally important part of your SEO efforts. When overhauling your site or even just performing regular updates, check all links for accuracy; do they still effectively lead where they’re supposed to? Also don’t be afraid to swap out links for more effective, higher-ranking ones. A solid portfolio of backlinks will help your site rank higher in search results, just as it always has.

Measure and Evaluate Your Performance

Want to see how well the previous points on this list are working for your company? Take the time to accurately and extensively measure performance via reliable metrics and consistent evaluation. Ask consumers for feedback. Take stock of how your business was doing before deploying new techniques and after. All of this will help you find out if your approaches are working or need adjustment - and make better choices moving forward.

Tips for Responsible and Smart Marketing During the COVID

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No man is an island. Given what’s happening to many parts of the world now, it’s important that your business addresses COVID-19 concerns in the best possible way. Here are a few tips on how to pull off responsible and smart marketing in the time of a worldwide pandemic.

Acknowledge the Problem

Sweeping the problem under the rug isn’t going to work. If you’re only going to go with a Business as Usual approach, that’s you dismissing the problem. That’s not the appropriate response, especially given how the pandemic affects the lives of your staff, yours, and many of your customers. A BAU approach might seem like a good idea, but it could lose you, customers.

Change Your Campaigns

At this point, you probably have plenty of campaigns and plans in the pipeline. You’ll want to go over each of those campaigns and revamp or revise them to align them with the marketing message you want to send out to your customers at the time of a pandemic. Make sure you’re sensitive to anything that might offend a particular group. Emotions will already be running high. The last thing you want is to trigger conflict or tension.

Fix Your Content

You’ll need to go over the text and check for words or references that mention crowds. Replace those with visuals that don’t mention crowds or anything that suggests a close interaction with others. Also, remove any sections that contain any sections of people or crowds touching. This will help your brand send the right message about the crisis right now. By adjusting your content, you contribute to efforts in creating greater awareness among the populace.

Don’t Try to Take Advantage

Mentioning the situation in your marketing campaigns can be done in a tasteful manner. You’ll need to be careful about employing the right tone. It’s good to touch on the crisis and to talk about how it affects your business, how you’re trying to keep things afloat. Informing people of these things will help you garner the right sympathy and will come across as genuine and sincere. But you’ll want to toe the line. Make sure you aren’t being an alarmist or that you aren’t spreading terror, though.

Hire Pros

It’s best if you hire digital marketing experts. With skilled pros to help you, you can count on getting the best possible result or at the very least, the kind of help that your firm needs so it can address COVID-19 concerns that might discourage some of your staff or customers. Pros also know the best practices in the industry. By making the right hiring decision, you'll want to

Know Your Budget

Value matters. Find affordable SEO services to provide for your search engine optimization needs. With the guidance of a qualified and experienced digital marketing staff, you can look forward to services that are well within your budget. You’ll also want to charge reasonable rates at this time. Think of giving out discounts on your fees, though, too, though.

Best SEO Packages: Why Your Business Absolutely Needs SEO

This entry was posted in Advertising, Content, Local, SEO, Social on by .

Running an online business for the first time can be a daunting task. Are you wondering why you’ve got high bounce rates and poor traffic? It could be due to several reasons—from bad content, poor navigational experience, and cluttered site design. Get help from a pro. Start checking out the best SEO packages. Here’s why your business can’t live without SEO and without a team of professional digital marketing experts to help you.

Constant Traffic

The more traffic there is to your site, the higher the chances of conversions and sales. SEO helps generate a steady amount of traffic to your pages, so you won’t need to worry about having zero sales. The fact that SEO works 24/7 means that you can expect traffic at all times, which can lead to an exponential increase in sales.

Keyword Optimization

Search engine optimization experts know the best keywords that your pages should rank for. Your pages will publish content that’s not only optimized for social, but for search as well, hitting two birds with one stone. That optimization will help your site rank higher. Higher rankings on the SERPs mean that more people can find you.

Brand Awareness

SEO helps your brand and business establish a strong online presence. With the right campaigns, your SEO team can help you build content that can position your firm as an expert and trustworthy advocate in your field of expertise. That helps generate a lot of consumer trust. People buy products or try out services from the companies they trust.

Brand Loyalty

If you’ve ever wondered how big brands generate the level of consumer loyalty so that all they need to do is announce the launch of a new phone or shoes to get people to flock to their stores, lineup, and pay, the answer is marketing. Excellent marketing does that. That’s what you can get when you hire a digital marketing team. Find one that takes the time to know your business and goals. Does the firm have the expertise and talent to provide content that engages your target market? That’s a must. Strong engagement can eventually lead to brand loyalty.

Adapt to Change

Changing business environments mean that companies need to learn how to keep evolving and staying up to date with the latest technologies, platforms, and tools. The right SEO marketing team can do that for you. With a team to build, manage, and update your social media accounts, your business can reach out to your customers on that platform. Meanwhile, you won’t need to take time out of your busy schedule to handle all that. You can focus on running your business.

Competitive Edge

A business that doesn’t know how to adapt will find itself edged out by the competition, sooner rather than later. If you don’t want your firm to get left behind in the dust, hire search engine optimization pros to help you get your business up to date on the industry’s best SEO practices.

Business Tips: Importance of SEO During COVID-19 Pandemic

This entry was posted in Advertising, Local, Marketing, SEO on by .

The pandemic has forced the general populace to retreat into and stay at home for the indefinite future. While some cities in some parts of the world are slowly recovering and opening their businesses, others are still under lockdown or quarantine. 

It's safe to say that the emergence of COVID-19 and the way it's swept into communities has made online eCommerce sites ask: is SEO still relevant? Here's why search engine optimization still matters. 

COVID-19 is Trending

The coronavirus trending means you can use that to get your content onto the SERPs. Using the right keywords in your pieces can help you rank higher. You can take advantage of this to get your business some site traffic. This is not you reducing the significance of what's happening. But it's you trying to make the most out of it. 

Evergreen Content Works

Keep publishing evergreen content that's relevant to your site. Trending topics will help you get a few more customers, but they won't stay that long. Push your evergreen content forward. Your SEO team can work on that for you. 

Increase Qualified Traffic

Digital marketing isn't just about boosting traffic to your sites. You need qualified traffic to your pages to survive. That's where affordable SEO services come in. You can hire pros to help you get qualified traffic. If they're paying a visit to your site at a time like this, then you know that they're interested in your products or services. 

Long-Term Gains from SEO

The best SEO campaigns take time to show results. That's because the campaigns require consistent and steady output. When the campaigns finally take off, though, you can count on long-term gains. That's why it's essential to keep working on your SEO campaigns, especially at this time. That way, the consistent output can help you rank higher on the SERPs later on.

Search is Going to Be Important

The pandemic has made people stay at home, where they spend an inordinate amount of time online. With that many people on the internet, it's safe to assume that search is only going to be more popular. By working on your SEO campaigns, you can attract more traffic to your site. That's going to help boost your site traffic, conversions, and sales. 

People Support SMBs

Many people want to reach out and offer their support to small and medium-sized businesses in their communities. With SEO, your business can be more visible, and that can get you help and support from your community. It's not going to be easy for many small businesses to stay afloat during or after the pandemic. With SEO, you can make it easier for people to find you online and hear your story. That can generate funds or donations to you or your staff. 

Cost-Effective Means 

It's now more essential than ever to save on costs. There's no telling how long this will run or how it will affect industries and businesses on a much larger scale. SEO makes it possible for you to improve your marketing reach while saving on costs. That matters. 

Tips to Hire a Good SEO Company in Ventura

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Finding the right SEO team is crucial to getting your site fixed. Don’t just let any company take your pages apart. Remember these tips before you hire a company that offers SEO services in Ventura.

Know What You Need

Assess the needs of your organization. Being clear about the services you require will help you filter through your options with ease. You can quickly tell which firms can meet your requirements and not.

Look Beyond the Cost

Staying on budget matters. But you’re already saving a lot when you hire an SEO expert instead of going with traditional advertising and marketing channels. That doesn’t mean just about any digital marketing firm will do. Look for one that offers the best value for your money. Opting for the cheapest options around isn’t going to give you stellar results.

Ask About the Process

Find out what they intend to do about the problems or issues that your site has. If they’ve already pointed out some of the things that need to go from your pages, then ask them what their next step is. An SEO specialist with years in the field will have no problem walking you through the process. If the SEO expert doesn’t seem all that knowledgeable about what’s going to happen next or what step should be taken, that’s a red flag. Move on to the next name on your list

Go Over Updates

How will the company update you? Will the firm send you regular reports? When you work together with an SEO company, make sure they copy you on all the changes they make to your site.

Look for Credibility

It’s important that you hire a firm that you can trust. You’re handing over control of your site, after all. If you aren’t careful, you could get into a lot of trouble. That’s why it pays to research the background of the sites on your list. How trustworthy is the SEO specialist you’ve got your eye on? Make sure you aren’t taking unnecessary risks by putting your trust in a firm with a dubious reputation or dodgy practices.

Talk About the SEO work

What sort of SEO work will the company do for your site? Some offer SEO packages, making it easier for business owners to choose. If you’re new at this and you’re not quite sure what services are necessary, then a package seems like a godsend. However, if you have services that aren’t included in the package, don’t hesitate to reach out to the firm. Some may be open to creating custom options for you to ensure that your every need is met.

Know the Signs

Anyone who’s ever worked in the SEO industry knows that this is a long-game approach. It’s not going to give you instant results. If the firm promises to make your pages rank number 1 in less than a month, that’s a lie. Some may also use questionable or black-hat SEO practices to get your pages to rank. That’s far from ideal because it’ll get you banned and even penalized by Google. Know the signs so you can avoid bad hires.

SEO: Using a local agency for Local SEO

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Local search is vitally important, not only to your website page ranking but to your business in general. Consider this statistic from Google: Forty-six percent of all searches have “local intent.”

So, what exactly is local search?

Think about it as owning a pizza restaurant. You might be able to rank for a search query such as, “How to make the best pizza sauce.”

However, residents in your area are more likely searching for phrases like, “best pizza restaurants near me.” This lets the search engine know your intent, so the ensuing local search engine results page (SERP) results will include local pizza restaurants.

That’s why local SEO is so important, as it’s a reliable and proven way to promote your business, product or services to local customers when they look for them.

And a local agency will know how to get the most out of your specific local search needs.

 

Optimize your Google My Business (GMB) Listing

Google feels comfortable sharing information and content that it can support and authenticate. GMB is the tool that does that. If Google can authenticate and verify your business, the search engine rewards you with an envied sidebar space in your local search.

When customers use Google Maps or search to find your business, they will have access to the correct information about your business address, phone number, website, hours of operations, and other critical information. Local agencies will optimize your GMB listing to enable Google to give you the desired public identity and presence.

 

Hyperlocal keywords

This is when you’re targeting a small, very specific region – and it’s a bit tricky, especially for very small areas that might not have much (or any) volume data. Work with your SEO provider to find out how they can provide you with volume data for those small communities because even if you’re only getting a dozen searches per month for that term, those are 12 potential customers.

 

Ensure your website is Mobile-friendly

Mobile search and local search go hand in hand. That’s because research shows most mobile searches aren’t necessarily done from home. And since most cell phone users share their location, search engines are prioritized to those mobile searches. From business locators to mobile coupons, you and your SEO provider should anticipate the requirements of mobile users, then ensure those needs are met on big-screens and small.

 

Optimize your website

From URLs, headers, tags, images, meta descriptions to content, SEO agencies are experts in this field – and local agencies can give you area-specific insight.

 

Making use of local SEO services in Ventura is a vital part of any SEO strategy. Opening a new business in Oxnard? Local SEO ensures you’re more likely to be seen by potential customers in southern California.

How to Optimize Your Google My Business Listing?

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How to Optimize Your Google My Business Listing

Google offers GMB or Google My Business as a free tool, one that entrepreneurs can use to control and manage how and what information their customers see online. GMB helps business owners manage their location on Google maps, provides a knowledge graph and makes it easy for users to post reviews. If you run a local business, learn how to make the most out of your GMB with Google local optimization assistance. Here are ideas you’ll want to check out.

Set Up Your Listing

If you have yet to set up a Google My Business Listing, now is the best time to do so. If you don’t know how and don't have the time to learn as you have your hands full running the day-to-day operations of the business, hire pros. Look for an SEO agency that offers GMB listing assistance.

Consider the Category

When you hire a credible SEO firm, you can trust the judgment of the company’s representative to pick the right category for your business. It must be specific and relevant enough to help Google determine which searches your listing will belong in. If none of the categories available describes what your business is about, pick a more general category. You can’t create your own. Your SEO expert should know that, too.

Use High Res Photos

Provide your clients with a glimpse into your products, processes, or services by using high-resolution materials. When your SEO expert requests for images, make sure you send hi-res photos. Blurry images don’t do anything to draw in potential customers. Talk to your SEO agency consultant to learn more about the kind of images you should use when you promote your online business.

Ensure Accuracy and Correctness

If you’re too busy running a business, you might forget about changes to your contact information, email or phone number. Keep in mind that all those details need to be updated regularly on all your marketing materials and pages. That includes your website and GMB listing. Having an SEO expert to help manage or take care of your GMB listing, though, means you can leave that task to someone else.

Also, if there are any mistakes in your contact information, that could be one of the reasons why you have such poor site traffic. Ensure online visibility by ensuring that your information everywhere matches. Hire an SEO expert to update your information so you won't lose potential leads or customers.

Avoid Penalties

Getting penalized by Google isn’t the end of the world. But you could prevent them in the first place when you have someone to ensure that your business listing complies with the latest changes Google continuously rolls out. That’s why hiring an SEO agency helps. They stay on top of these things, so your search engine optimization expert knows what to do and what techniques to use to prevent penalties and ensure that your listings are optimized to the fullest. If you want to stay on the right side of Google, seek out professional help. Hire an SEO agency, so you can focus on your business.