Category Archives: Local

Case study: On-page + Off-page SEO working together = Success

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There essentially are two forms of SEO that, if done properly, combine to set your website apart from the crowd. They simply are on-page and off-page SEO. Together they can drive on-going traffic to your site, creating more exposure for your business. Here are some on-page and off-page strategies provided by many top white hat SEO services.

On-page SEO simply refers to things you can do to optimize the pages and posts on your website. Writing a good title for your page or post that includes the keyword near the beginning of the title is important. Creating a search engine-friendly URL for your page or post involves using keywords and keeping the URL short.

 

When writing the copy for your page or post, make sure they keyword you focus on is in the first 100 to 150 words. However, don’t use your keyword too many times, or search engines could see this as “stuffing” your keyword. Sprinkle other related or secondary keywords throughout the page. Essentially, your site is filled with content that your audience wants and is searching for.

 

Use both outbound links (other relevant sites) and internal links (relevant areas on your site). Make sure your website design is desktop and mobile friendly. To encourage reader interaction, include social sharing buttons (which can be done using a plug-in) and ask for comments or questions.

 

Off-page SEO strategies from white hat SEO services include content on other sites that link back to your website, and building relationships with others in your industry. This builds credibility for your website, and search engines are likely to rank your site higher if other similar sites link back to yours. A good SEO service will help you build links to help your credibility in the eyes of search engines.

 

All of these strategies are important for building a complete SEO profile to increase visibility and credibility for your website. Focusing on one and not the other is only going to hinder your site, but using a complete on-page and off-page approach is going to help continually attract the right people to your site.

How to create content to support local SEO and rock the rankings

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Local SEO has become more important with the rise of mobile devices. People are performing more and more searches with their mobile device when they’re on the go. They’re looking for nearby businesses, whether they want to grab a cup of coffee, need to take their car into a shop, or stop somewhere for a quick lunch. According to Google, almost one-third of all mobile searches are related to location, so Google local optimization has become a major tool for building business online.

There are a few specific things you can do to create content to support local SEO and boost your website high in the search ranking. First, be sure to claim local name, address and phone number for your business in local listings and directories. Create a listing in the Google My Business Page and Bing Places For Business, filling out all relevant information and local keywords. This is important for your businesses showing up in Google Maps searches and showing search engines what your business is about.

 

Write content for your website that includes keywords based on your business and your area. Think about what’s going on in your area. Write about local events and current news stories. You might even partner with other local businesses to create some content that benefits both of you. Think about businesses that complement your own. A coffee shop and bakery, or car service and tire shop, are good examples. Google Keyword Planner is a great way to get ideas for keywords to write your content around. This is a free tool that shows average monthly searches for certain keywords. Knowing what people are searching for in your area can help you improve your website’s Google local optimization because you can write about specific topics around the top keywords you find.

 

Write specific content, because people are usually searching for specific things. When people use search engines, they are looking for answers to specific questions or problems. Your local-based content can be the answer to those questions and the solution to their problem. It also builds credibility for your business.

SeoTuners attends the EMP (Ethical Marketing Practices) Addiction Conference 2018

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Addiction professional conferences play a huge role in drug and alcohol addiction treatment marketing. Conferences are where addiction treatment centers, sober livings and industry service organizations get tools to survive the difficult landscape of our industry. The second advantage is networking and getting to know new referral sources that can help your organizations.

With all the changes going on the addiction treatment industry it has become paramount to adapt a solid marketing mix. Treatment centers are behind in web marketing, we see it every day. Key areas that education is needed are;

  • Proper website structure
  • SEO (on page and off page
  • Social media marketing
  • Understanding of Google My Business (GMB)
  • Understanding of Google 3 Pack
  • The importance of high quality back-links
  • The role Citations play in Google ranking

One of the best ways to learn is from proven industry leaders. SEO Tuners was invited to be a featured panelist at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices 13th conference. This unique conference series is in a talk show host, town hall forum. It is interactive, and the audience determines the content of the addiction professional conference. This unique forum has between 150-200 attendees (many CEO’s, Executives and Directors) all coming together sharing and getting answers to their business and marketing operating pain points.

The conference will feature 6 Executive Thought Leaders in the behavioral health industry. The Riviera Beach, FL conference is on March 30, 2018. SEO Tuners is privileged to present next to;

  • David Hirshfeld, Esq. HirshFeld PLLC (1099’s and W2’s Many Aren’t Compliant)
  • Anelia Shaheed, Esq. Law Office of Julie W. Allison P.A. (Clinical Issues Costing You Revenue)
  • Charles Davis, CEO, Behavioral Health Network Resources (How to Maximize Social Media)
  • Denise Corbisiero, COO-Owner at Integrity Billing Company, LLC (Utilizing Your Billing Company)
  • Brian Frye, CEO, Magna Technology (Website Development is Hurting You More Than You Know)
  • Jim Peake, CEO Addiction-Rep (Importance of SEO, and The Bridge Device for Detox)

SEO Tuners will be covering the importance of building highly respected back-links, ranking locally for Google 3 pack and introducing our proprietary back link system. We look forward to presenting at this conference and invite you to join us on March 30, 2018

5 Local Search Tactics Your Competitors Probably Aren’t Using

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If you want to enhance your online presence through Google local optimization, the key is to make sure that you apply the following 5 local search tactics that are significantly overlooked and underestimated in today’s digital market:

Claim a Google Business Listing and Post

You should have already claimed your Google My Business listing. If you have not, then your business basically does not exist within the information superhighway. In addition to setting it up make sure that you check your GMB profile on a regular basis. For instance, you could use Google Posts like mini-advertisements to educate customers on your products and services or even promote your upcoming sales and specials to drive more exposure and traffic toward your online presence.

Select an Ideal Category for Your GMB Listing

In addition to establishing your GMB listing and putting it to work for your company’s online presence, you should also ensure it is categorized properly. This can (and will) make a big difference in how Google ranks your brand. Pay attention to the categories used by your top competitors, because you may want to follow their lead in that regard.

Apply Best Practices with Your URL

With Google local optimization, your URL serves as a key to unlock your exposure and marketing goals. Make sure that each URL is descriptive, concise and user-friendly and do not hesitate to skillfully add keywords within them to drive more organic exposure and traffic toward your website.

Enhance the Security of Your Website

Google is now issuing warnings to Chrome users that enter a page or website that is not secure – especially if there is a password or credit card field within that page. If you want members and clients to access confidential information or want your customers to trust you with their sensitive payment information, making sure that your website is not flagged in this way is a critical step.

Focus on Writing Quality Content

The last thing you should do is focus on pushing out low-quality content just to boost the quantity of your post. One high-quality post can have a stronger, positive impact than 10 low-quality posts ever could regardless of your niche or market. If you need further assistance or guidance with establishing an effective content strategy, you can always trust in a high-quality SEO firm to help you.

The Complete Guide to Local SEO for Multiple Locations

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Maximizing your SEO viability for multiple locations within your local area requires careful tweaking of your content and the selection keywords that are specifically valuable to your intended audience. Using local SEO services Los Angeles and Ventura for optimization tactics will help you refine your content as well as understand the complexities of connecting your business to the right audience using local SEO.

  1. The Right Keywords for the Right Locale

There are various local markets that you’ll want to reach within your geographical vicinity, but that doesn’t mean that all of them are right to target. You need to identify which areas will pay attention to your listings based on their searches and the services being sought. The basics of effectively building your content around the different locales you want to reach require a carefully crafted title tag, meta description, H1, and tailored content, according to Small Business Trends. This is where to start.

  1. Creating an Integrated SEO Strategy

One of the most effective methods for creating a solid SEO strategy is choosing a strong contender for integration potential and site popularity. Google Local doesn’t only pop up in search results, but more importantly, allows businesses to integrate other platforms. This includes your Google+ page and website, but most importantly, Google Maps. Google Maps integration is an indispensable asset when it comes people looking for businesses on the go on mobile devices.

  1. Cashing in on the Right Keywords

One mistake that many brick and mortar businesses make when developing a local SEO strategy is paying too much money for the opportunity for higher rankings based on the most popular search terms for your industry. This doesn’t make any sense if you’re seeking a targeted audience within a geographical boundary. There’s no point in paying for expensive, in-demand keywords if the customers you actually want to connect to aren’t using them. Do your research to figure out what your desired market is searching for and when and purchasing cycles, and base your SEO keyword strategy on that. Or better yet, let the professionals do it for you.

Making your business visible for multiple locations in your local area isn’t difficult as long as you’re using a well planned, comprehensive strategy. With the help of local SEO services in Los Angeles and Ventura, using focused keywords and high quality content across all SEO optimized pages will generate increased visibility and sales.

The Ever-Increasing Importance of Usability and Trust in Link Building

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It is noteworthy to remember that link builders occasionally identify promising sites only by paying attention to the metrics side of their analysis instead of the value that could be derived by investing in targeted, custom link building services. Usability and trust within the world of link building have become the two most valuable factors and cornerstones of effective SEO strategies that you should seriously consider.

Is the Link Truly Clickable?

Even though you might be interested in hyperlinking a vast number of phrases and words within your content with relevant links, the concept of usability must weigh heavy in your decision-making process. You should seriously consider whether or not you (as a consumer) would actually take the time to click that embedded link in the first place.

Does it add value to the conversation supported by your content? Is it compelling enough to convince your reader to access it and expand on the knowledge that they have received from your content? Instead of rushing to add links to your content, make sure that you seriously consider whether or not those links are usable to the average customer. Rest assured in knowing that if you wouldn’t bother clicking the link, then chances are your customers will not bother to click that link either.

What Exactly Should You Test?

When it comes to checking and testing the quality and efficiency of your link building practices, make sure that you take the time to conduct an initial check of each website and embedded link. You could easily look at the page authority and domain report or other key performance metrics and indicators that may attract (or repel) your curiosity.

However, the key is to make sure that you are conducting some sort of high-quality test and confirmation before you allow those websites and links to bank their online presence on you. The last thing that you want is for your own progress, ranking and performance within Google to be jeopardizing by the penalizing habits and bad practices of less trustworthy websites.

Google Local Finder Rolls Out Website Mentions Matching Your Query

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Google Local Finder Rolls Out Website Mentions Matching Your Query

Google has been able to successfully roll out standard website mentions in a new feature that allows local listings to cause relevant content to emerge within corporate websites. It was noted that Google started handling this new feature and implementing this added strategy for Google local optimization in September of 2017.

What Do Website Mentions Do?

What exactly is the power of website mentions when it comes to search engine optimization locally on Google? Multiple reports confirm that these mentions (when integrated within the local finder) are able to show the consumer conducting the search whether or not their query matched any content found within the local company website.

The Captivating Part of This Feature

Even though this new feature comes with a host of benefits and impressive features regarding Google local optimization, there is one particular benefit that has captivated the attention of critics and consumers alike: a clear demonstration of Google’s capabilities when it comes to surfacing local website content. Even though the company has never publicly admitted that website content plays an instrumental role in local rankings, it is apparently clear that is the case based on this recently implemented feature.

How to Take Full Advantage of It

If you are interested in taking full advantage of this feature and maximizing the value of Google local optimization in regards to your online presence, there are several key steps that you should take. For instance, make sure that you have filled every blank space within your Google My Business page and contact information. Keep in mind that 33 percent of customers conduct local searches on their mobile devices before visiting an actual store which is why you should strive to focus on your virtual storefront as well as your physical storefront when it comes to driving customers toward your products and services.

It is not wise for you to have unrealistic expectations when it comes to any type of search engine optimization strategy. However, by using Google’s new feature wisely, you will take positive strides towards achieving the long-term online marketing goals for your business.

Top 5 Benefits of Local SEO

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Top 5 Reasons Why You Should Maximize Local SEO

What is Local SEO?

 

Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. Simply put, it will help your business appear front and center when your customers search Google and other search engines for your services.

 

Let’s pretend that it’s your wedding anniversary and… you forgot all about it. Before she finds out that you did, you try to come up with a contingency plan—fast. You decide to buy her flowers.

 

You turn to your trusty smartphone and Google “florist near me”. In a flash, Google serves up a list of local florists including their shops’ addresses, phone numbers, and past-customer reviews. You’d naturally save yourself the trouble of combing through all the results and you click on the top one result.

 

Now let’s flip the coin and imagine that you just opened a flower shop in Chicago. You recognize that you are up against tough competition and you want to break through the wall of oblivion in the realm of the search engines. What would you do?

 

If you’re serious about promoting your business, you’d find ways to implement local SEO tactics to reach your potential customers. According to Google, four out of five consumers want search results to be customized to their local communities. Knowing this, let’s dive deep and explore the many benefits of utilizing Local SEO.

Top 5 Benefits of Local SEO:

 

  1. It’s 100% free!

The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.

 

  1. Reach every customer!

You’d probably agree that the new yellow pages is Local SEO. While customers are on the go, they use their tablets and mobile phones to locate the best local businesses that would give them what they want, when they want it.

 

  1. Increased Website Traffic!

Targeted high-quality website traffic is always to your advantage. If your business website is optimized for Local SEO, then potential customers would easily be able to find you in Google.

 

  1. Converts searches to purchases!

According to Go-Globe, 78% of local-mobile searches result in offline purchases! The “consumer’s intent” to get search engine results with local businesses is what sets Local SEO apart from other SEO methods. If you’re able to show when your customers are actively searching, you have a much higher chance of converting these leads into actual purchases.

 

  1. It’s easy as pie!

There are simple and practical methods that you can easily do to maximize your Local SEO efforts. Accurate and relevant business information across all online platforms and the use of interactive maps are just two methods that would dramatically improve your business’ local search results.

Boost Your Business Using Local SEO!

 

By now, you’d agree that leveraging locality for optimization is a critical factor in building a stronger digital presence. Today is a great day to crush your competitors and conquer the modern online marketplace!

 

Let SEO Tuners help you reach this goal! We offer affordable and customized online marketing services that will yield the highest ROI for your business. Expect nothing but the best.

 

Focus on your business and leave your website promotion problems to our team of experts! Call (877) 736-1112 for a free SEO Consultation to learn how Local SEO can benefit you!

Advanced Link Building Techniques for Future SEO

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When creating content for your company’s website, several things will influence your decisions regarding what to include. One of the most crucial features of your site are links, directing visitors to other sites for additional information. Making sure that links are in working order and contain accurate, appropriate information is extremely important. A custom link building service may be a valuable resource for your company in creating the kind of content your customers want to see.

Why are Links Important?

Link quality is the number one influencer for both search engine rankings and the level of trust consumers put in your content. Sourcing your linked content from reputable sites is one way of increasing and ensuring link quality. Some examples of high-quality site types include:

  • .org
  • .edu
  • .gov

These types of sites are typically non-profit and contain reliable information. SEO professionals agree that seeing these sites referenced on yours will build faith in your brand.

Building Solid Links

This is not to say that .com and .net sites cannot be of use to you in creating great links. The trick to link building is finding authoritative sources, and building up from there. Some tips for increasing the quality of your links are as follows:

  • Broken/malfunctioning link repair. (This includes updating outdated links.) Consider contacting the webmaster of the site linked to in the broken link to ask them to update or fix their link, so you can continue using it, if it benefits you to do so.
  • The Skyscraper technique, which involves finding links similar to the content that you’d like to create, and ensuring that yours is better and more up-to-date.
  • Finding sources for natural guest blogging content.
  • Use services like SEMrush to create great links that compete well in the day’s marketplace.
  • Contact others who mention your brand or company on their site and ask them to turn this mention into a backlink.
  • Include links on all of your products, if applicable. This is especially important if you are producing digital media of any kind.

Lastly, create great content. This may seem obvious, but it really is the ultimate deciding factor on whether you will see traffic online or not. By making content that your competitors don’t have – with the help of a custom link building service, if necessary – you’ll give visitors real reason to come to your site, and reason to return again and again!

How to Optimize Your Google My Business Listing

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It doesn’t take a business major to understand the importance of digital marketing in today’s corporate world. This is especially true for small businesses, who depend on their local clientele to provide the backbone of sales. Ensuring that those customers can find the information they need using ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Exposing your company is critical, and the internet is the way to get those details into their hands.

The modern business owner is best served by Google local optimization through a consistent and complete My Business listing. Let’s look at some expert tips on how to optimize your listing for maximum marketing potential!

Understand the Importance of Listing Online

Having an online presence in the modern day isn’t simply advisable, it’s a necessity. A website where your customers can find your basic information – sometimes referred to as ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Consider engaging customers on social media, hosting specials online, or posting blog updates about events coming to your store or location. This way, your patrons will have incentive to check back regularly, making your site an ongoing advertisement for your business.

Own Your Listing

Many business owners allow others to create listings for their company, including customers and local residents who don’t have the information needed to complete these listings. Taking ownership of your listing means taking pride in your online presence, and ensuring that all sites that host links to yours have complete, accurate and up-to-date information that customers can use to find your company.

Maximize to Optimize

Any expert in the field of SEO can tell you that more is more when it comes to Google local optimization. Your customers need to experience as much of your business before stepping into your establishment as they can to develop trust in your brand, so adding things like photos, positive reviews, specials and more to your listings will increase that confidence in your company tenfold!